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🎧 Can an app cure loneliness? · Open Tabs

• 0:01
  SPEAKER_01: Welcome to OpenTabs,
• 0:04
  SPEAKER_01: our Substack Live,
• 0:05
  SPEAKER_01: where we talk about these stories taking up space and our tabs,
• 0:09
  SPEAKER_01: our feeds, and our brains.
• 0:12
  SPEAKER_01: Hi, Megan.
• 0:12
  SPEAKER_01: Hi.
• 0:14
  SPEAKER_01: How's it going?
• 0:15
  SPEAKER_01: Oh, good.
• 0:16
  SPEAKER_01: Tuesday, but it feels today for some reason, so it's throwing me off a little bit.
• 0:25
  SPEAKER_01: But interesting news for us to chat about today.
• 0:29
  SPEAKER_01: So first off,
• 0:31
  SPEAKER_01: kind of going to give ourselves a pat on the back with this first story
• 0:35
  SPEAKER_01: in case you guys missed it.
• 0:37
  SPEAKER_01: Last Thursday, we talked about Meta's new AI image generator, Muse.
• 0:45
  SPEAKER_01: And like the big news there wasn't so much that they were creating like an AI image generator.
• 0:49
  SPEAKER_01: It was that they were giving it access to all public Instagram accounts.
• 0:56
  SPEAKER_01: So this people would be able to like generate AI images using the likenesses
• 1:01
  SPEAKER_01: of people's public Instagram accounts.
• 1:05
  SPEAKER_01: And Megan,
• 1:05
  SPEAKER_01: you called out like the possible copyright issues with that in addition to
• 1:11
  SPEAKER_01: the obviously ethical ones.
• 1:15
  SPEAKER_01: So yeah,
• 1:16
  SPEAKER_01: we talked about it live last Thursday,
• 1:19
  SPEAKER_01: posted our podcast on Friday,
• 1:22
  SPEAKER_01: and then I think it was that later that Friday afternoon,
• 1:25
  SPEAKER_01: they announced that they were removing it from Instagram.
• 1:29
  SPEAKER_01: So it no longer has access to your public Instagram accounts.
• 1:32
  SPEAKER_01: So, pat on the back.
• 1:36
  SPEAKER_01: They heard us.
• 1:37
  SPEAKER_01: They heard us.
• 1:38
  SPEAKER_01: Well, this is like,
• 1:40
  SPEAKER_01: like we were talking about it in our pre-call,
• 1:42
  SPEAKER_01: like the third time we've I mean,
• 1:44
  SPEAKER_01: that one was pretty egregious,
• 1:45
  SPEAKER_01: and I feel like the internet was also very much like,
• 1:48
  SPEAKER_01: this is not okay, so I'm not surprised, but yeah, I'm glad that they got rid of it.
• 2:04
  SPEAKER_01: Me too.
• 2:05
  SPEAKER_01: I'm very glad.
• 2:06
  SPEAKER_01: I also think it was kind of like the straw that broke the camel's back
• 2:11
  SPEAKER_01: because they were obviously like doing a new push to their meta classes
• 2:16
  SPEAKER_01: with Kylie Jenner and people I feel like kind of forgot about metaglasses and
• 2:22
  SPEAKER_01: then they remembered and they were like, surveillance state.
• 2:25
  SPEAKER_01: This is weird.
• 2:26
  SPEAKER_01: This is creepy.
• 2:28
  SPEAKER_01: And then like a week later,
• 2:30
  SPEAKER_01: they're like,
• 2:30
  SPEAKER_01: also, we're going to mine your Instagram accounts for our AI image generator.
• 2:36
  SPEAKER_01: And I think people like have enough.
• 2:39
  SPEAKER_01: It's like you can have like one AI controversy going on, but a second one like.
• 2:47
  SPEAKER_01: Just one at a time.
• 2:48
  SPEAKER_00: Also, did you see Kylie is doing Dunkin' Spawn now?
• 2:52
  SPEAKER_00: No.
• 2:54
  SPEAKER_00: Yeah, and the way she opened up that commercial is she's like,
• 2:59
  SPEAKER_00: when they asked me to do a Dunkin' drink, I was like, what's a Dunkin'?
• 3:03
  SPEAKER_00: And it's like, oh, so you're just leading with the fact that you don't, you'll promote anything.
• 3:07
  SPEAKER_01: I was gonna say, like, She does not give Duncan to me.
• 3:13
  SPEAKER_01: She very much seems like a Starbucks girl.
• 3:16
  SPEAKER_00: Or Coffee Bean.
• 3:17
  SPEAKER_01: Yeah, or Coffee Bean.
• 3:19
  SPEAKER_01: I'm an East Coaster, so Duncan is very big here.
• 3:24
  SPEAKER_01: Is it big on the West Coast?
• 3:29
  SPEAKER_00: No, not as much.
• 3:31
  SPEAKER_00: We very much associate it with Ben Affleck and Boston, you know?
• 3:35
  SPEAKER_00: Yeah.
• 3:37
  SPEAKER_01: Oh, that's interesting.
• 3:39
  SPEAKER_01: Kylie's, like, doing a push.
• 3:41
  SPEAKER_01: I don't know.
• 3:41
  SPEAKER_01: I just got, like,
• 3:43
  SPEAKER_01: a notification she's partnering,
• 3:44
  SPEAKER_01: or her clothing brand, Kylie, is partnering with Frankie's Bikini's.
• 3:49
  SPEAKER_01: I guess she's now doing Dunkin'.
• 3:51
  SPEAKER_01: She did the meta glasses the other week.
• 3:54
  SPEAKER_01: I wonder what all the fuss is about.
• 4:00
  SPEAKER_01: Yeah, I mean,
• 4:01
  SPEAKER_00: what else is she doing?
• 4:05
  SPEAKER_00: Hanging out with Timothy, I guess.
• 4:06
  SPEAKER_00: But he's not really working right now, is he?
• 4:08
  SPEAKER_00: Because Dune's shot.
• 4:10
  SPEAKER_00: Yeah, Dune's shot.
• 4:13
  SPEAKER_01: He's not in the Odyssey.
• 4:16
  SPEAKER_01: Even though he definitely auditioned.
• 4:18
  SPEAKER_00: Definitely.
• 4:21
  SPEAKER_00: For Tom's part.
• 4:22
  SPEAKER_01: Yeah.
• 4:23
  SPEAKER_01: I don't know.
• 4:24
  SPEAKER_01: Yeah.
• 4:25
  SPEAKER_01: Maybe he's taking a break.
• 4:26
  SPEAKER_01: He was kind of everywhere.
• 4:27
  SPEAKER_01: I feel like he...
• 4:29
  SPEAKER_01: His, like, public goodwill.
• 4:31
  SPEAKER_01: Like, if,
• 4:32
  SPEAKER_01: you know,
• 4:33
  SPEAKER_01: he was everywhere,
• 4:34
  SPEAKER_01: you know, for a long time,
• 4:36
  SPEAKER_00: and I think people got sick, and, you know.
• 4:38
  SPEAKER_00: He's in his reputation era.
• 4:39
  SPEAKER_01: Yeah, he's in his reputation.
• 4:41
  SPEAKER_01: I mean, after,
• 4:42
  SPEAKER_01: you know,
• 4:43
  SPEAKER_01: when Club Chalamet turns on him, like, you gotta do some, like, interesting.
• 4:48
  SPEAKER_01: There's no coming back from that.
• 4:51
  SPEAKER_01: What am I doing with my life?
• 4:52
  SPEAKER_01: Club Chalamet doesn't even back me anymore.
• 4:54
  SPEAKER_01: I need to take a break.
• 4:57
  SPEAKER_01: No, for real.
• 4:59
  SPEAKER_01: Okay, so we patted ourselves on the back for our meta commentary.
• 5:06
  SPEAKER_01: And you're welcome, everyone.
• 5:09
  SPEAKER_00: We bullied them into it.
• 5:11
  SPEAKER_01: Yeah, we bullied them into it.
• 5:13
  SPEAKER_01: But fresh off the press this morning, Time released their 100 Creators of 2026 this morning.
• 5:23
  SPEAKER_01: And Alex Earl is the cover girl.
• 5:28
  SPEAKER_01: Which is fun.
• 5:28
  SPEAKER_01: And yeah,
• 5:30
  SPEAKER_01: it spans podcast hosts, gamers,
• 5:34
  SPEAKER_01: streamers,
• 5:34
  SPEAKER_01: pretty much like anyone who has a large digital presence
• 5:42
  SPEAKER_01: and is posting content anywhere digitally and online.
• 5:47
  SPEAKER_01: What I thought was super interesting.
• 5:49
  SPEAKER_01: Well, Megan, you sent it to me this morning and I missed it, but great minds think alike.
• 5:53
  SPEAKER_01: So I added it towards the end of today.
• 5:55
  SPEAKER_01: Did you scroll through the list?
• 5:57
  SPEAKER_01: Did you have like any thoughts?
• 6:02
  SPEAKER_00: I very quickly scanned through it and I thought overall they did a pretty good job on selection.
• 6:07
  SPEAKER_00: I thought it was like,
• 6:07
  SPEAKER_00: you know,
• 6:08
  SPEAKER_00: like a lot of the people you would expect and also like some more niche people.
• 6:12
  SPEAKER_00: I'm like, oh, yeah, they are cool.
• 6:15
  SPEAKER_00: Yeah, I thought,
• 6:16
  SPEAKER_00: I think 100 is just such a big number that it kind of becomes meaningless to me,
• 6:21
  SPEAKER_00: you know, of like, it's just so many.
• 6:26
  SPEAKER_01: I know, it's so many.
• 6:28
  SPEAKER_01: And I think we all, we definitely covered it, like, did a write-up on it last year.
• 6:33
  SPEAKER_01: I think we had a conversation with you about it last year, too.
• 6:38
  SPEAKER_01: But, I mean,
• 6:39
  SPEAKER_01: I think it's like, I mean,
• 6:42
  SPEAKER_01: it's true, like,
• 6:43
  SPEAKER_01: these are,
• 6:44
  SPEAKER_01: I would say,
• 6:44
  SPEAKER_01: the 100, like,
• 6:46
  SPEAKER_01: biggest,
• 6:46
  SPEAKER_01: probably, um,
• 6:48
  SPEAKER_01: people online,
• 6:49
  SPEAKER_01: but a lot of them are the same people who were also on it last year and the year
• 6:55
  SPEAKER_01: before, um,
• 6:57
  SPEAKER_01: so it's a little bit, like,
• 6:59
  SPEAKER_01: I think maybe it's just because our job is to be very online, so, like,
• 7:04
  SPEAKER_01: we know all these people, or, like,
• 7:05
  SPEAKER_01: these people have been on our radar for a while, but, um,
• 7:10
  SPEAKER_01: I always wish it was like a little bit more like uncovering interesting creators.
• 7:18
  SPEAKER_01: It's easy to like just parrot like these are the hundred biggest creators right now.
• 7:23
  SPEAKER_00: Yeah,
• 7:23
  SPEAKER_00: I think we're both saying the same thing of like we want a little bit more of like
• 7:27
  SPEAKER_00: an editorialized, curated, interesting list.
• 7:31
  SPEAKER_00: And I also think I, and there might be a gala.
• 7:34
  SPEAKER_00: I know they usually have like the Time 100 gala, so maybe there's going to be one.
• 7:38
  SPEAKER_00: But I think when there's like this much like glamour and star power,
• 7:43
  SPEAKER_00: I want more than just like a list and a slideshow of names.
• 7:48
  SPEAKER_00: I want like to see them all dressed up and mixing and mingling
• 7:51
  SPEAKER_00: and answering questions like I think I want them to go that extra mile more
• 7:55
  SPEAKER_00: than I want just like an Instagram post because right now,
• 7:57
  SPEAKER_00: and again, it could just be because this is our job.
• 8:00
  SPEAKER_00: But to me,
• 8:00
  SPEAKER_00: this just seems like time's influencer campaign where they're like,
• 8:03
  SPEAKER_00: let's get 100 influencers to post about us at once, you know?
• 8:07
  SPEAKER_01: Yeah, I mean, yeah, I agree.
• 8:10
  SPEAKER_01: I'm surprised.
• 8:11
  SPEAKER_01: I like haven't spent that much time on Instagram today yet,
• 8:16
  SPEAKER_01: but I bet when I do, it will be a million screenshots of everyone's time 100.
• 8:23
  SPEAKER_01: Headshot, which is fun.
• 8:25
  SPEAKER_00: We're getting a LinkedIn on Instagram today.
• 8:27
  SPEAKER_01: Yeah.
• 8:29
  SPEAKER_01: That's a very LinkedIn day on Instagram.
• 8:33
  SPEAKER_01: That's so funny.
• 8:36
  SPEAKER_01: I thought it was interesting.
• 8:38
  SPEAKER_01: They split them or organized them into six different groups,
• 8:45
  SPEAKER_01: which I thought was interesting.
• 8:47
  SPEAKER_01: It ranges from Sorry, five different groups.
• 8:50
  SPEAKER_01: It ranges from the Titans, which are self-explanatory.
• 8:54
  SPEAKER_01: It's Alex Earle,
• 8:56
  SPEAKER_01: Alex Cooper,
• 8:57
  SPEAKER_01: Drewski,
• 8:58
  SPEAKER_01: Joe Rogan,
• 8:59
  SPEAKER_01: all of which have been on this list probably their at least fifth time on this list.
• 9:06
  SPEAKER_01: Then they have entertainers, which seems to be a catch-all.
• 9:10
  SPEAKER_01: It's like there are film critics, there are comedians, there are reality stars.
• 9:15
  SPEAKER_01: Moore Higgins is on there.
• 9:18
  SPEAKER_01: Then they have Leaders, which I don't know what the criteria for that is.
• 9:24
  SPEAKER_01: It's a little bit of a mixed bag.
• 9:26
  SPEAKER_01: It's the creator of Recess Therapy is on there,
• 9:29
  SPEAKER_01: Whitney Levitt of Mormon Wives fame, and now Broadway fame.
• 9:35
  SPEAKER_01: She just finished her on as Roxy Hart.
• 9:38
  SPEAKER_01: On Broadway.
• 9:40
  SPEAKER_01: Then there are the phenoms like Kane Parsons, Christy Sarah.
• 9:44
  SPEAKER_01: These seem to be like mega creators, but maybe they're not at Titan status yet.
• 9:49
  SPEAKER_01: Maybe we'll give them a year or two to work their way up.
• 9:53
  SPEAKER_01: And then the Catalysts, which have Coach Jackie, who we've covered in a Once to Watch.
• 9:59
  SPEAKER_01: She focuses on women's sports.
• 10:02
  SPEAKER_01: New York Nico, who's like very much an OG.
• 10:05
  SPEAKER_01: I feel like that was kind of the category for people who either have like
• 10:10
  SPEAKER_01: a super strong niche,
• 10:11
  SPEAKER_01: like Coach Jackie,
• 10:13
  SPEAKER_01: or like kind of their OG creators, like New York Nico has been around forever.
• 10:18
  SPEAKER_01: We have Desi Perkins, who's like an OG YouTuber.
• 10:25
  SPEAKER_01: But we were talking about...
• 10:28
  SPEAKER_01: In our pre-call,
• 10:30
  SPEAKER_01: which we thought was interesting because Megan suggested that I should track down
• 10:34
  SPEAKER_01: who put this list together for a Q&A, which I thought was an amazing idea.
• 10:40
  SPEAKER_01: But then we looked and it was powered by Whaler Group.
• 10:44
  SPEAKER_01: There's no journalist tied to this.
• 10:48
  SPEAKER_01: And Whaler Group, after a quick scan, is like an influencer agency.
• 10:53
  SPEAKER_01: I think they help.
• 10:55
  SPEAKER_01: I'm sure they do many things,
• 10:56
  SPEAKER_01: but they help brands,
• 10:58
  SPEAKER_01: connect brands to creators who they could potentially work with,
• 11:03
  SPEAKER_01: which was interesting.
• 11:04
  SPEAKER_00: But yeah, it makes this feel less agnostic and objective and more like a sales thing.
• 11:13
  SPEAKER_01: Yeah, I think so.
• 11:16
  SPEAKER_01: It's also before I dove into the actual list,
• 11:19
  SPEAKER_01: I read their press release where the editor-in-chief of Time was like,
• 11:24
  SPEAKER_01: This is us,
• 11:25
  SPEAKER_01: like our journalist background,
• 11:26
  SPEAKER_01: connecting it to digital creators because we're evolving, blah, blah, blah.
• 11:30
  SPEAKER_01: And then I was like, oh, cool.
• 11:32
  SPEAKER_01: You like put your Times journalists on this.
• 11:35
  SPEAKER_01: I was like, oh, it was like powered by an influencer agency.
• 11:40
  SPEAKER_00: And like they did have journalists interview them.
• 11:43
  SPEAKER_00: Yeah.
• 11:43
  SPEAKER_00: But I don't know.
• 11:45
  SPEAKER_00: These are not the people I need my journalists pressing right now.
• 11:48
  SPEAKER_00: Like.
• 11:49
  SPEAKER_00: I feel like these people are the people who have made their careers about being open
• 11:52
  SPEAKER_00: and authentic with their audience.
• 11:53
  SPEAKER_00: So it's like you don't need a third party there to press them on the issues.
• 11:57
  SPEAKER_00: Like they're probably already doing that on Reddit and stuff.
• 12:00
  SPEAKER_00: So it's like I just feel like it just didn't land for me in that way.
• 12:05
  SPEAKER_00: But I see what they're trying to do.
• 12:08
  SPEAKER_01: Yeah, I think it just all further goes to your point that this is them trying
• 12:12
  SPEAKER_01: to get Big content creators to post about them.
• 12:18
  SPEAKER_00: Like you said, these are like the most known people.
• 12:20
  SPEAKER_00: This is how I'm finding out.
• 12:22
  SPEAKER_00: Yeah, but this is how I'm finding out that Valkyrie's name is Rachel.
• 12:26
  SPEAKER_00: I had no clue.
• 12:28
  SPEAKER_00: That actually is a really good one.
• 12:29
  SPEAKER_01: Rachel Hofstetter.
• 12:30
  SPEAKER_01: I was like, what?
• 12:35
  SPEAKER_00: But I also am like, I never considered what her real name would be.
• 12:38
  SPEAKER_00: Because she also goes by Rey.
• 12:40
  SPEAKER_00: So I assumed it was something, I guess Rey, Rachel, but like.
• 12:43
  SPEAKER_00: It's just like, your name's Rachel?
• 12:46
  SPEAKER_01: No, that actually is a very good point.
• 12:48
  SPEAKER_01: It's interesting.
• 12:49
  SPEAKER_01: They obviously have everyone's handles, but it is interesting.
• 12:55
  SPEAKER_01: I didn't know half of these people's real names.
• 12:58
  SPEAKER_00: But even that,
• 12:59
  SPEAKER_00: she has been making more of a move into like scripted
• 13:02
  SPEAKER_00: and like traditional Hollywood.
• 13:04
  SPEAKER_00: So it's like that just makes this whole,
• 13:06
  SPEAKER_00: her inclusion on this list feel less authentic and more strategic.
• 13:10
  SPEAKER_00: Like her agents put her on this list and put her as Rachel because they're trying
• 13:15
  SPEAKER_00: to make a name for Rachel, not Valkyrie, you know?
• 13:18
  SPEAKER_00: Interesting.
• 13:20
  SPEAKER_00: I didn't know that she was doing that.
• 13:24
  SPEAKER_00: And then I also noticed Mr.
• 13:26
  SPEAKER_00: Beast is not on here.
• 13:29
  SPEAKER_01: That's a really good flag.
• 13:31
  SPEAKER_01: I wonder, see,
• 13:32
  SPEAKER_01: that's like so interesting because how is he not,
• 13:36
  SPEAKER_01: like if you're going to include Joe Rogan,
• 13:38
  SPEAKER_01: I feel like you kind of have to include Mr.
• 13:40
  SPEAKER_01: Beast.
• 13:42
  SPEAKER_01: But it's like maybe Mr.
• 13:43
  SPEAKER_01: Beast doesn't work with the whaler group or maybe there's beef there so
• 13:46
  SPEAKER_01: that he didn't get,
• 13:47
  SPEAKER_00: you know, included on the list.
• 13:49
  SPEAKER_00: But then I also was reminded of Rolling Stones did a list of creators last year and Mr.
• 13:56
  SPEAKER_00: Beast wasn't on it.
• 13:57
  SPEAKER_00: And then remember,
• 13:57
  SPEAKER_00: he got mad because Caleb Heron was on the list,
• 14:00
  SPEAKER_00: who's not on this list, who I think should be on this list.
• 14:04
  SPEAKER_00: So the more I dig into the list,
• 14:06
  SPEAKER_00: the more issues I can find with it, I guess, is the takeaway here.
• 14:13
  SPEAKER_00: But I still think it's interesting to prove.
• 14:16
  SPEAKER_01: It is very interesting.
• 14:18
  SPEAKER_01: And the exclusion of Mr.
• 14:20
  SPEAKER_01: Beast.
• 14:20
  SPEAKER_01: I wonder if we'll see a post about that from him.
• 14:27
  SPEAKER_01: I mean, maybe they knew that it was better to not include him than to
• 14:30
  SPEAKER_00: include him
• 14:31
  SPEAKER_00: to get ROI out of him.
• 14:34
  SPEAKER_00: Morgan Riddle being on here is interesting to me.
• 14:37
  SPEAKER_01: Have you been following her content post-breakup?
• 14:41
  SPEAKER_00: Kind of.
• 14:42
  SPEAKER_00: Kind of.
• 14:43
  SPEAKER_00: Like, I was interested to see how she would pivot her strategy.
• 14:46
  SPEAKER_00: So for those who don't know,
• 14:47
  SPEAKER_00: Morgan Riddle is a wag-turned-single girl who's been covering tennis
• 14:52
  SPEAKER_00: for several years now and is one of,
• 14:54
  SPEAKER_00: like, the go-to tennis creators, I would feel like.
• 14:56
  SPEAKER_00: I feel like it's, like, her.
• 14:58
  SPEAKER_01: He definitely,
• 14:59
  SPEAKER_01: like, helped kickstart the tennis trend that's been going on for the past few years.
• 15:06
  SPEAKER_00: And her ex-boyfriend, what is it?
• 15:09
  SPEAKER_00: I don't even know his name.
• 15:10
  SPEAKER_00: Is it Taylor?
• 15:12
  SPEAKER_00: Taylor.
• 15:16
  SPEAKER_00: Morgan Riddle's ex-boyfriend, Taylor.
• 15:18
  SPEAKER_00: Taylor Fred.
• 15:19
  SPEAKER_00: He's a professional tennis player.
• 15:21
  SPEAKER_00: And I don't know his name.
• 15:24
  SPEAKER_00: Taylor Fred.
• 15:26
  SPEAKER_00: Just to show you how influential Morgan is,
• 15:29
  SPEAKER_00: and I know tennis,
• 15:30
  SPEAKER_00: and I was like,
• 15:31
  SPEAKER_00: I know his name's Taylor, but I know him better as Morgan's boyfriend.
• 15:35
  SPEAKER_00: But they broke up and everyone was like, what's going to happen here?
• 15:37
  SPEAKER_00: Are you still going to be a tennis creator?
• 15:39
  SPEAKER_00: And she was like, yes, I am.
• 15:40
  SPEAKER_00: So that's cool.
• 15:41
  SPEAKER_00: I'm glad that she's staying in her bag.
• 15:45
  SPEAKER_01: Me too, because she definitely helped put it on the map.
• 15:49
  SPEAKER_01: And she did a lot for his brand as an athlete.
• 15:52
  SPEAKER_01: Totally.
• 15:54
  SPEAKER_01: Totally.
• 15:55
  SPEAKER_01: He's much more on the radar now.
• 15:59
  SPEAKER_01: We forgot his name, but he's much more on the radar now because of her.
• 16:05
  SPEAKER_00: I knew his first name.
• 16:09
  SPEAKER_01: Yeah, I knew his first name.
• 16:10
  SPEAKER_01: I was like, I suck at his first name, I think, right?
• 16:13
  SPEAKER_01: I don't know.
• 16:14
  SPEAKER_01: I know what he looks like from her videos, so there
• 16:17
  SPEAKER_00: you go.
• 16:20
  SPEAKER_01: But yeah, if you have the time, definitely peruse the Time 100 Creators list.
• 16:27
  SPEAKER_00: It's interesting if you work in the social space.
• 16:30
  SPEAKER_01: Okay, and our final topic,
• 16:33
  SPEAKER_01: we're going to dive in now,
• 16:34
  SPEAKER_01: but when we post this tomorrow, we'll be behind our paywall.
• 16:38
  SPEAKER_01: It's this really interesting article from Fast Company.
• 16:42
  SPEAKER_01: I really like the title, Tech Caused the Loneliness Epidemic, Can It Also Be the Cure?