Latest / The Jonathan Herzog Podcast
How to Close Any Enterprise
Objections are bugs your investor / customer / employee’s / wife’s codebase.
It is your job to refactor them.
Reflect the thought error back to them.
And help them get what they want.
One of the biggest lies is “I have to talk to the team.”
All objections - time, money, talk to someone - are euphemisms for “I haven’t been compelled to see the value - yet.”
Today: learn how The Decision Tree Role-Play, The 1:1 Mirror Principle, The Permission vs. Support Framework, Reason from the Limit, and The Rectification of Names un-bottleneck this objection.
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The skinny
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