The Rest Is...Working With Wikipedia (With Bill Beutler)

Where Pop Culture Meets PR · Nov 8, 2024 · 52m

This week, Jacki and Lyle are joined by the brilliant Bill Beutler! Bill is a PR consultant who has figured out how brands can update their own Wikipedia pages successfully (and stay out of trouble while doing it!) Bill is also the president of Beutler Ink, which has worked with Fortune 50 companies, Ivy League Universities, Members of Congress, and has built a whole digital agency with Wikipedia consulting as its core service. In an episode that leaves Lyle in particular absolutely mesmerised at the complexities of posting and editing on Wikipedia, Bill tells us a little about his career so…