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Building a Calligraphy Brand: From Custom Work to Online Courses | Shinah Chang
#726 Former corporate lawyer turned creative entrepreneur, Shinah Chang shares the real (and refreshingly honest) journey of building a business that actually feels aligned. In this episode hosted by Kirsten Tyrrel, Shinah breaks down how she went from a risk-averse, straight-line “traditional success” path to bootstrapping a calligraphy brand — first through custom client work (weddings, luxury events, brand activations), then by shifting into teaching and scalable online courses. Shinah talks about the mindset shift from hobbyist to business owner, how to market a premium creative service…
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