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THE KOSTER TEAM · One on One With a Professional

• 0:05
  Speaker 1: And good morning, good morning, good morning, and welcome, welcome,
• 0:08
  Speaker 1: welcome me.
• 0:09
  Speaker 2: He is at time now for one on one with
• 0:12
  Speaker 2: the pro and.
• 0:13
  Speaker 1: With this here we have Shelley here with the cost
• 0:16
  Speaker 1: Realty and we have got the team going today. What's wow,
• 0:20
  Speaker 1: what is going on today? We've got a bunch going
• 0:23
  Speaker 1: on today. We hear a lot about home value and
• 0:25
  Speaker 1: how they think of Zillo or their tax assessment. What's
• 0:29
  Speaker 1: the difference between those numbers and the true market value.
• 0:33
  Speaker 3: There's got to be a little bit of there actually
• 0:35
  Speaker 3: is a difference, and that is such a common question.
• 0:38
  Speaker 4: So Zillo is one of the top searched sites.
• 0:44
  Speaker 3: However, what Zillo does is they pull it's not local.
• 0:48
  Speaker 3: They just are pulling stats maybe off of tax records
• 0:51
  Speaker 3: and things like that. So really real estate, what most
• 0:54
  Speaker 3: people need to know is real estate is very very local.
• 0:57
  Speaker 3: What's going on in the East Coast and the West
• 0:59
  Speaker 3: Coast is not happening here, and we're very fortunate. So
• 1:04
  Speaker 3: my recommendation is never go off of Azilo or the
• 1:06
  Speaker 3: tax records. Tax records are assessed based on what somebody
• 1:10
  Speaker 3: purchased that home for. So if you've been there for years,
• 1:14
  Speaker 3: you sell your home for quite a bit more than
• 1:16
  Speaker 3: the taxes then will go up on that.
• 1:19
  Speaker 2: Okay, so we've got that.
• 1:21
  Speaker 1: As far as the market conditions and everything else like that,
• 1:25
  Speaker 1: you've got the numbers that are just a little bit different.
• 1:28
  Speaker 2: But one is not local. You are local.
• 1:30
  Speaker 4: I am local, and even as local.
• 1:33
  Speaker 3: As far as why you want an expert is we
• 1:36
  Speaker 3: can take you down to what is selling in the market,
• 1:39
  Speaker 3: What is our hot price ranges? What price range, what
• 1:43
  Speaker 3: homes are sitting on the market a little bit longer,
• 1:45
  Speaker 3: and you really want to look at days on market.
• 1:48
  Speaker 3: You want to look at just the overall how many
• 1:52
  Speaker 3: homes are on the market, not necessarily what's active. The
• 1:56
  Speaker 3: most important thing that I was told when I first
• 1:59
  Speaker 3: got into real est, say, it's a home price rights
• 2:01
  Speaker 3: half sold, And so that's where you want to go
• 2:04
  Speaker 3: to your local expert and see what price range am
• 2:06
  Speaker 3: I in?
• 2:07
  Speaker 4: Do I?
• 2:08
  Speaker 3: And statistically, if you price your home right, you're going
• 2:11
  Speaker 3: to get a lot more for it than if you
• 2:13
  Speaker 3: price your home too high and you're chasing that market down.
• 2:16
  Speaker 4: That's what we want you to avoid.
• 2:18
  Speaker 1: All right now, For seniors who might be thinking about
• 2:20
  Speaker 1: retirement or downsizing, why is it so important to understand
• 2:24
  Speaker 1: your actual equity right now.
• 2:28
  Speaker 3: Well, most of the time, our homes are our biggest assets,
• 2:32
  Speaker 3: right and so we hear a lot about you know,
• 2:35
  Speaker 3: home price is going up and a lot of people
• 2:37
  Speaker 3: don't realize how much equity they actually have in their home.
• 2:40
  Speaker 3: So it's very important to know that, especially for seniors.
• 2:44
  Speaker 3: Well number one, whether you're just a senior of like
• 2:47
  Speaker 3: my age and you're moving, we do a lot with
• 2:50
  Speaker 3: that people moving. I service Grand Lake as well, and
• 2:53
  Speaker 3: so they may need to know what equity they ham
• 2:56
  Speaker 3: in their current home, so that helps them decide what
• 2:58
  Speaker 3: home to buy. In As far as seniors, you might
• 3:01
  Speaker 3: want to look at it is that going to help
• 3:02
  Speaker 3: me cover healthcare? What sources do I have? What am
• 3:05
  Speaker 3: I going to be able to afford? And many seniors
• 3:08
  Speaker 3: will turn towards what equity do I have in my home?
• 3:12
  Speaker 2: Oh boy, I'll.
• 3:12
  Speaker 1: Tell you what you need to pro You just need
• 3:16
  Speaker 1: a pro And that's why you're here because when it
• 3:19
  Speaker 1: comes to buying, selling, homes, downsizing, you're thinking about retirement,
• 3:25
  Speaker 1: there's more than just what fits me, what.
• 3:28
  Speaker 2: Space do I need? You need to know all these different.
• 3:31
  Speaker 3: Factors and to go back like you go back to
• 3:34
  Speaker 3: your zillo or your tax records.
• 3:36
  Speaker 4: They don't know the condition of the home.
• 3:38
  Speaker 3: They don't know what improvements could be made to improve
• 3:41
  Speaker 3: the value of your home. There's no way for them
• 3:44
  Speaker 3: to know that to give you an accurate amount.
• 3:47
  Speaker 2: And this is something you're on top of every second
• 3:49
  Speaker 2: of every.
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  Speaker 4: Day, every second of every day.
• 3:51
  Speaker 1: Yes, and you know when you said that, you know
• 3:53
  Speaker 1: the market has changed significantly in recent years.
• 3:57
  Speaker 4: It has, it has.
• 3:58
  Speaker 3: Yeah, it changes every day, it does so, and our
• 4:02
  Speaker 3: business for realtor's change every day. It's no longer you're
• 4:06
  Speaker 3: just looking up in home value. It's it's what you
• 4:09
  Speaker 3: want to know is how are you going to market
• 4:10
  Speaker 3: your home? Where am I going to reach? Who am
• 4:12
  Speaker 3: I gonna you know, what's my target audience? And a
• 4:16
  Speaker 3: lot of it is we'll sit down and do a
• 4:19
  Speaker 3: kind of a needs analysis. How quick do I want
• 4:22
  Speaker 3: to get out? You know, you want to think like
• 4:24
  Speaker 3: that and a lot of times just getting a market
• 4:26
  Speaker 3: analysis a peace of mind and typically like for me,
• 4:29
  Speaker 3: I'm happy to come by and tell anybody it's it's free,
• 4:32
  Speaker 3: no obligation, Just what's my property value worth right now?
• 4:36
  Speaker 1: My goodness sake? You know, peace of mind is really
• 4:38
  Speaker 1: what it's all about, isn't it. And this is what
• 4:41
  Speaker 1: you provide and you really can't put a price on that, no,
• 4:45
  Speaker 1: but if you find it, go for it. And this
• 4:48
  Speaker 1: is what Shelley provides.
• 4:49
  Speaker 2: Yes.
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  Speaker 3: And in this market, you know, you hear a lot
• 4:52
  Speaker 3: of O homes aren't selling right now, Well, that's not
• 4:55
  Speaker 3: necessarily true.
• 4:57
  Speaker 4: Homes.
• 4:58
  Speaker 3: There's one thing that will always happen no matter what
• 5:00
  Speaker 3: goes on. Everybody needs a place to live.
• 5:02
  Speaker 2: Oh.
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  Speaker 1: Indeed, now when we talk about you know, the next
• 5:06
  Speaker 1: home purchase, we have talked about supplemental retirement income and
• 5:10
  Speaker 1: things like that, all these different factors that come into play.
• 5:13
  Speaker 2: You help out with that, so well, yes.
• 5:15
  Speaker 4: That is our level of expertise.
• 5:18
  Speaker 3: We're never there to force somebody to sell their home,
• 5:20
  Speaker 3: right Oh no, And our job is always to get
• 5:24
  Speaker 3: you the most amount of money in the timeframe that
• 5:27
  Speaker 3: meets your needs.
• 5:28
  Speaker 4: Right.
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  Speaker 2: Oh yeah?
• 5:29
  Speaker 1: And shall you always talk about options? Yes, there are
• 5:32
  Speaker 1: plenty of options.
• 5:33
  Speaker 3: There's plenty of options, yes, And that's why you want
• 5:35
  Speaker 3: somebody that's well diversified. Right, Like, if I have a
• 5:38
  Speaker 3: home and I don't have a seller that doesn't want
• 5:41
  Speaker 3: to do anything, okay, well let me go see if
• 5:43
  Speaker 3: I can find you some investors that may be willing
• 5:45
  Speaker 3: to come in and take that on right, or we
• 5:49
  Speaker 3: want you to be proactive. Let's get an inspection prior
• 5:52
  Speaker 3: to listing it, so we see what we're going what
• 5:54
  Speaker 3: obstacles we're going to go up against, so there's no surprises.
• 5:57
  Speaker 1: Not the worst thing a person can do is be
• 5:58
  Speaker 1: impulsive about it something. Yes, yes, it does take a
• 6:02
  Speaker 1: little time.
• 6:02
  Speaker 4: It does.
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  Speaker 2: And if you want to smooth the ride, plan ahead.
• 6:05
  Speaker 4: Right, plan ahead, Yes, be prepared and playing ahead.
• 6:08
  Speaker 3: Even if you're looking to retire or your family member,
• 6:12
  Speaker 3: even if it's a year or two down the road,
• 6:14
  Speaker 3: that doesn't mean your value is going to be the same.
• 6:16
  Speaker 3: Will always reevaluate where your home sits and what the
• 6:20
  Speaker 3: market is. But I can't stress enough that real estate market,
• 6:24
  Speaker 3: our real estate market here in Bartlesville, is completely different
• 6:27
  Speaker 3: than it is for me, for my late clients. Oh yeah, right,
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  Speaker 3: So it's not a it's not a national thing.
• 6:32
  Speaker 4: It's a very very local thing.
• 6:34
  Speaker 2: Very good.
• 6:35
  Speaker 1: Nobody likes that cookie cuttin. No, it doesn't always know.
• 6:39
  Speaker 1: Some of the biggest factors that increase home value today,
• 6:44
  Speaker 1: lots of things that homeowners think add value but they don't.
• 6:49
  Speaker 3: They don't not all, and you want to make sure
• 6:53
  Speaker 3: and this is something that I've learned from experience, especially
• 6:57
  Speaker 3: we've done a few flip homes.
• 6:59
  Speaker 4: It's you want to make sure that you Again, this.
• 7:02
  Speaker 3: Is where we come in to help you if the
• 7:04
  Speaker 3: improvements you're going to make, you're actually going to see
• 7:06
  Speaker 3: a return on that investment. Okay, we don't want you
• 7:09
  Speaker 3: to go in and remodel your kitchen and put a
• 7:11
  Speaker 3: very high high end where you're going to price yourself
• 7:14
  Speaker 3: out of the neighborhood. That's where you want someone with
• 7:18
  Speaker 3: expertise to come in and say, look, this is what
• 7:20
  Speaker 3: I think you could do. This is going to get
• 7:21
  Speaker 3: us increase the value you're going to make.
• 7:24
  Speaker 1: This.
• 7:24
  Speaker 3: When I do an evaluation for you, I kind of
• 7:27
  Speaker 3: give you a range. Right, it's always the seller's decision
• 7:30
  Speaker 3: what they want to list it for.
• 7:31
  Speaker 4: It's my job as the agent.
• 7:33
  Speaker 3: Our team's job is to give you the information to
• 7:35
  Speaker 3: make the best educated decision for that.
• 7:38
  Speaker 1: Now I can see this updated kitchens in bathrooms because
• 7:42
  Speaker 1: you're going to spend a lot of time with those.
• 7:43
  Speaker 3: Yes, and those are the two most expensive things to remodel.
• 7:47
  Speaker 4: And so we want to make sure that you do it.
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  Speaker 3: If that's something that we're going to do, we want
• 7:51
  Speaker 3: to do it efficiently and not go in and put
• 7:54
  Speaker 3: something too custom in there that we're never going to
• 7:56
  Speaker 3: get that back.
• 7:57
  Speaker 2: Yeah, and you always want to make sure the ears flowing.
• 8:00
  Speaker 3: Yes, yes, exactly exactly. And we we want to be proactive.
• 8:06
  Speaker 3: Is there something with the roof? Is that going to
• 8:08
  Speaker 3: be called? We want our clients to know what to
• 8:10
  Speaker 3: be prepared for. We try to be proactive instead of reactive.
• 8:14
  Speaker 2: Great.
• 8:15
  Speaker 1: Also keeping it clean. It pays for itself. It always does. Yes,
• 8:19
  Speaker 1: it always does. And uh, location, location, location, wherever I
• 8:23
  Speaker 1: heard that maybe for me. Some of the things that
• 8:30
  Speaker 1: don't add value. You know, you see all kinds of
• 8:33
  Speaker 1: things on the internet. This add value to your home.
• 8:35
  Speaker 1: And I'm looking at this list, I'm like, I'm not
• 8:38
  Speaker 1: sure about that.
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  Speaker 3: And and some things don't again go back to you
• 8:43
  Speaker 3: don't want to overly personalize it because you want to
• 8:46
  Speaker 3: keep everything neutral. If you're going to paint your home,
• 8:49
  Speaker 3: you know, not everybody wants bright blue, bright pink. We're
• 8:53
  Speaker 3: going to say stay more neutral. That's just you know,
• 8:56
  Speaker 3: and staging is a big thing to and in part
• 8:59
  Speaker 3: of my team is we'll come in and help you
• 9:01
  Speaker 3: stage that, and it's we kind of enter and listing
• 9:06
  Speaker 3: as a partnership. To be honest with you, it's your
• 9:10
  Speaker 3: job to keep your home you know, where it shows
• 9:13
  Speaker 3: well and it's ready to show all time. It's my job,
• 9:16
  Speaker 3: as our job as agents to go out and get
• 9:19
  Speaker 3: you ready, willing and enable buyers. In other words, people,
• 9:21
  Speaker 3: we make it look easier, but there's so much more
• 9:25
  Speaker 3: behind the scenes than just getting that contract. You've got
• 9:27
  Speaker 3: to go through inspections. Are they qualified because the last
• 9:31
  Speaker 3: thing you want is to have your home set on them,
• 9:33
  Speaker 3: off the market for thirty forty five days to find
• 9:35
  Speaker 3: out the buyer wasn't qualified.
• 9:37
  Speaker 2: Oh yeah, that's just.
• 9:38
  Speaker 1: A spin in your wheels as they say, yeah, oh
• 9:41
  Speaker 1: goodness sakes too.
• 9:42
  Speaker 2: Now.
• 9:42
  Speaker 1: We talk a lot about conditioning updates, you know, and
• 9:46
  Speaker 1: how much things like maintenance, repairs and modernizing the home
• 9:49
  Speaker 1: really impact what it could sell for.
• 9:51
  Speaker 2: It almost seems like to be priceless.
• 9:53
  Speaker 4: It is.
• 9:54
  Speaker 3: You're definitely going to increase, especially maintenance, because maintenance is
• 9:57
  Speaker 3: not the buyer's responsibility. A home well maintained is going
• 10:02
  Speaker 3: to show because what will happen is sometimes people don't
• 10:06
  Speaker 3: understand if I just go in and invest just a
• 10:08
  Speaker 3: little bit, that buyer is going to walk through there
• 10:10
  Speaker 3: and say, okay, I can see myself here. What might
• 10:14
  Speaker 3: cost you one thousand, two thousand in their mind, if
• 10:17
  Speaker 3: it isn't done, it's going to cost them ten thousand.
• 10:20
  Speaker 3: Oh right, So they're going to take in their mind
• 10:23
  Speaker 3: because they have no idea.
• 10:24
  Speaker 2: True. Yeah, so you got to keep that always over.
• 10:28
  Speaker 3: In and of course we're always sensitive to the client situation.
• 10:31
  Speaker 4: Not everybody has the funds.
• 10:32
  Speaker 3: To do that, So then there's creative ways to go
• 10:35
  Speaker 3: out and find those buyers.
• 10:37
  Speaker 2: First impressions are the best impression.
• 10:40
  Speaker 3: Yes, you only get one time to make a good
• 10:41
  Speaker 3: first impression.
• 10:42
  Speaker 1: You don't want to step on the rake and say
• 10:45
  Speaker 1: right right, well, my goodness sake. Now, if someone has
• 10:50
  Speaker 1: been in their home, say I don't know, twenty or
• 10:53
  Speaker 1: thirty years, how can they get a clear and accurate
• 10:56
  Speaker 1: picture of what that home is worth day?
• 11:00
  Speaker 4: Well, and you can do to one or two things.
• 11:03
  Speaker 4: You can get an appraisal.
• 11:06
  Speaker 3: However, I think for us, we can go in and
• 11:09
  Speaker 3: give you a more professional value. We can go in
• 11:11
  Speaker 3: and tell you exact because we're going to pull the
• 11:13
  Speaker 3: same comps. And again mainly I look at closed comps right,
• 11:18
  Speaker 3: and I look at active listings. How long are they
• 11:20
  Speaker 3: on the market, because again, we don't want to chase
• 11:22
  Speaker 3: that market down, and we're going to go in there
• 11:25
  Speaker 3: and give you an accurate because most of the time
• 11:28
  Speaker 3: people reach out to an agent before they reach out
• 11:30
  Speaker 3: to an appraiser, right, because that appraiser is going to
• 11:33
  Speaker 3: have that contract, so they're going to protect that bank.
• 11:36
  Speaker 3: But we can actually give you what is accurate, and
• 11:39
  Speaker 3: then we work behind the scenes with the lenders.
• 11:43
  Speaker 4: To make all of that happen.
• 11:45
  Speaker 2: That's because you have the tools. That's what you do
• 11:47
  Speaker 2: every day.
• 11:47
  Speaker 4: That's what I do. It's what I love to do.
• 11:50
  Speaker 2: And of course the price can change with the market
• 11:53
  Speaker 2: or you know whatever, and we.
• 11:54
  Speaker 4: Want to we want to revisit.
• 11:56
  Speaker 3: We say, if we put a home on the market,
• 11:58
  Speaker 3: kind of our saying is if we're not in any
• 12:00
  Speaker 3: showings in ten days to two weeks, they probably are
• 12:05
  Speaker 3: rejecting our price. If we're getting a lot of showings
• 12:08
  Speaker 3: and no offers, the public's rejecting our price. So that's
• 12:12
  Speaker 3: when we want to stay in communic communication with our
• 12:15
  Speaker 3: clients to make sure we're adjusting it sooner than later,
• 12:19
  Speaker 3: because people automatically think of a home's been on the
• 12:21
  Speaker 3: market that long, what's wrong with that?
• 12:23
  Speaker 1: Yeah?
• 12:24
  Speaker 3: Right, That's why pricing it right is so important at
• 12:28
  Speaker 3: the very beginning to get you the most for it
• 12:30
  Speaker 3: now for.
• 12:31
  Speaker 1: Seniors who aren't sure if they want to sell quite yet,
• 12:34
  Speaker 1: and seniors can be a little reluctant being one yes.
• 12:38
  Speaker 1: How again, knowing their homes value help them plan for
• 12:42
  Speaker 1: the future and whether that's either staying put, downsizing, or
• 12:47
  Speaker 1: perhaps something else.
• 12:48
  Speaker 3: Yeah, I think that again, the best way is to
• 12:51
  Speaker 3: contact walk us, let us walk.
• 12:53
  Speaker 4: You through that again.
• 12:55
  Speaker 3: If I give you a value today, in six months,
• 12:57
  Speaker 3: you decide, Shelley, I'm ready. I'm going to say, well,
• 12:59
  Speaker 3: let me update and make sure we're still on with
• 13:01
  Speaker 3: that price, because a lot can happen in real estate
• 13:04
  Speaker 3: in six months, right, And so it's just it's not
• 13:07
  Speaker 3: necessarily we're going to do in market analysis and you
• 13:09
  Speaker 3: have to list. We're going to kind of help you
• 13:11
  Speaker 3: create that plan, right, No rush, no hurry, because you
• 13:15
  Speaker 3: might be moving out of state, you might be moving
• 13:17
  Speaker 3: closer to grandkids, you might be moving further away so
• 13:20
  Speaker 3: you don't have to be around them.
• 13:22
  Speaker 4: I don't know.
• 13:22
  Speaker 3: We help you identify what your needs are and then
• 13:25
  Speaker 3: we help you create that path to get there.
• 13:28
  Speaker 1: Oh wow, and you do it so well too. That's
• 13:30
  Speaker 1: why you've been in business so long.
• 13:32
  Speaker 4: Yeah, I'm in selling real estate since two thousand and two.
• 13:35
  Speaker 4: Day I'm old.
• 13:36
  Speaker 2: No you're not.
• 13:37
  Speaker 4: I am not.
• 13:39
  Speaker 2: You're very very very young professional, young lady.
• 13:42
  Speaker 1: And tell us where we can find you if we
• 13:44
  Speaker 1: have questions or perhaps so we just want to use
• 13:46
  Speaker 1: your service right.
• 13:47
  Speaker 4: Now, right now, or refer me. I love refers it too.
• 13:50
  Speaker 3: I'm Shelley Coster with the Coster Team and we're with
• 13:53
  Speaker 3: Keller Williams partner. So again, I sell here in Bartlesville
• 13:57
  Speaker 3: and I sell at the Lake Grand like, yes, beautiful Grandlake.
• 14:02
  Speaker 1: Well, chany, thank you for being with us. You are
• 14:04
  Speaker 1: such un wealth of information.
• 14:06
  Speaker 4: Well, thank you folks
• 14:07
  Speaker 1: You've been watching and listening to are one on one
• 14:10
  Speaker 1: with the pro right here on K one, the one
• 14:12
  Speaker 1: you trust