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How Vanta Built Trust Into A Software Subscription
We explore how Vanta transformed the compliance burden from a blocker into a scalable growth engine for startups. By automating SOC 2 and ISO 27001 audits, they turned trust into a product feature. Lucas and Luna discuss the specific mechanics of their platform-led sales motion, the shift in buyer psychology during the 2026 enterprise cycle, and why automated compliance is becoming the new baseline for B2B software procurement.
#Vanta #ComplianceAutomation #SOC2 #ISO27001 #TrustAsAProduct #B2BSaaS #EnterpriseSales #Cybersecurity #StartupGrowth #PlatformLedGrowth #RiskManagement #DataPrivacy…
The skinny
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