Ep. 107 - Traceability, Trust, & the Future of Canadian Ranching
What happens when traceability intersects with producer trust, privacy concerns, and the future of family ranching?
In this episode, we sit down with Chad Ross, Saskatchewan cattle producer and Chair of the Saskatchewan Cattle Association, to explore one of the most talked-about topics in Canadian agriculture today: traceability.
Together, we discuss:
Why traceability matters to Canada's beef industry
The role it plays in protecting export markets and consumer confidence
The concerns many producers have around privacy, compliance, and implementation
How trust between producers, industry…
The skinny
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