711. GORUCK & CrossFit | The President, Jimi Letchford

Best Hour of Their Day | Podcast · Apr 10, 2024 · 52m

"Transactional relationships are like dirt...they're not worth a thing, you know?"

What makes GORUCK and CrossFit the most natural partnership? Jimi Letchford, President of GORUCK, and Cary Hair share how their experience working for CrossFit HQ and their commitment to serving the community puts them above other potential partners with bigger checkbooks.⁠

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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(00:42) - Jimi Letchford's…