The StoryBrand Podcast - How to Tell Your Customer's Story, Not Yours
It's a ridiculously common misconception that you should be telling people YOUR story. You shouldn't.
Because in your story, the hero is..... You.
Instead you should be inviting customers into a story where THEY are the hero. It's a big paradigm shift. But if you can make that shift, people will actually start paying attention to you instead of tuning out when you start telling them how many employees you have and the square footage of your warehouse.
The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.