Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it?

In Good Company with Nicolai Tangen · Mar 27, 2026 · 31m

What's the secret behind Norway's unmatched Winter Olympics dominance? Nicolai Tangen sits down with Anne Marte Pensgaard — Professor of Sports Psychology at Olympiatoppen and a driving force behind Norway's Olympic mental training — to unpack the mindset behind the medals. They explore the "Norwegian model" of youth sport, the science of focus and psychological safety, why early specialisation can do more harm than good, and how the principles of elite sport apply to building high-performing teams and organisations. Anne Marte also shares her belief that joy, community, and gratitude are…