Latest / Harder Than Life / Joi+Blokes CEO Josh Whalen Reveals Why Men & Women Are Getting Their Health Wrong

Transcript

Joi+Blokes CEO Josh Whalen Reveals Why Men & Women Are Getting Their Health Wrong · Harder Than Life

• 0:00
  If I'm on testosterone, I got to stay on it the rest of my life.
• 0:03
  I think the hardest stigma to get around was testosterone is steroids.
• 0:07
  There's actually been data that has come out and said testosterone replacement is actually good for men.
• 0:12
  It's good for women.
• 0:14
  It doesn't actually increase your rate of prostate cancer.
• 0:17
  It doesn't actually increase your rate of a heart attack.
• 0:19
  I love peptides, but I just think the best bang for your bucket is testosterone replacement.
• 0:24
  I'm a huge supporter on GOP1s, but we all have a friend or a friend of a friend who is abusing the out of these GOP1s.
• 0:32
  You've seen cases pop up of people dying from NAD, for crying out loud.
• 0:36
  It's a coincidence.
• 0:37
  I haven't actually heard that.
• 0:38
  If I got to take it, it better be good enough for me.
• 0:40
  And at the end of the day, we're all patients.
• 0:43
  We're all customers.
• 0:45
  I think the most important thing is patient safety.
• 0:47
  That's the most important thing.
• 0:48
  This whole industry goes away when patients are not given safe medications.
• 0:53
  The second that happens, we're all screwed.
• 0:56
  We're stuck with big pharma and whatever they damn down our throat.
• 0:59
  You got it.
• 1:00
  The propaganda by the government and health is exactly that.
• 1:03
  It's bullshit.
• 1:04
  It's propaganda.
• 1:05
  Now we got to do something about it.
• 1:06
  You bet your ass we do.
• 1:08
  This is crazy.
• 1:09
  It's insane.
• 1:10
  You go to the doctor, you tell them you're wiped out, no drive, foggy, something is off.
• 1:15
  They run your blood, they call you back, and they say four words almost everybody gets.
• 1:20
  You're within normal range.
• 1:22
  I guess that they heard that too, so did his wife, years apart.
• 1:25
  And neither one of them was fine.
• 1:27
  Josh Whalen and his wife Katie built a $50 million company out of that one sentence.
• 1:32
  Married, no investors, no safety net.
• 1:36
  Let's get into it.
• 1:40
  Josh, what was the moment you knew something was actually wrong with you, even though every doctor kept telling you that you were fine?
• 1:47
  Well, I was fat.
• 1:49
  Here we go.
• 1:50
  By the way, I'm not going to say I'm skinny now, but, you know, I had no sex drive.
• 1:55
  I was definitely about 60 pounds heavier.
• 1:58
  And it's pretty hard to not notice when your wife is pointing those out.
• 2:02
  And then she's also saying, dude, this isn't the man I married.
• 2:05
  It's time to go, man.
• 2:06
  You got to fix this or I'm out.
• 2:09
  And that's really what happened.
• 2:11
  So the doctors were actually counterproductive because a lot of them said there was nothing wrong.
• 2:16
  And as a man, when those things are starting to happen and your masculinity is starting to change, you want somebody to tell you, hey, something is wrong and here's how we're going to address it.
• 2:26
  But I wasn't getting that type of love from the doctors at the time.
• 2:29
  And you've got to imagine that was six, seven years ago when nobody was talking about this stuff.
• 2:34
  Nobody was talking about TRT.
• 2:35
  Nobody was talking about longevity, diagnostics, PEPs, none of that stuff.
• 2:40
  And now it's become part of our culture.
• 2:44
  You went in five short years, you've built this company to $50 million.
• 2:48
  Yep.
• 2:49
  How?
• 2:50
  Just from a diagnosis that didn't feel right.
• 2:54
  You know, it first started off as more of like a slight passion project.
• 3:00
  Like I was like, man, this is really cool.
• 3:02
  This is something that is legitimately changing my life personally and professionally.
• 3:07
  I started losing weight.
• 3:09
  Started getting back in the gym, started having energy levels that I had in my 20s.
• 3:13
  And I was like, man, this is something really cool.
• 3:16
  I wonder if there's a business behind this.
• 3:17
  Then, you know, once I started doing that, my wife joined and we're like, hey, let's do this and change people's lives.
• 3:24
  And let's fill the gap that we saw at the time.
• 3:28
  And a massive gap at that time was like, how do we make this type of medicine approachable, accessible, convenient, affordable,
• 3:38
  And so we just kind of lived off those roots and we just continue to grow and scale.
• 3:42
  It hasn't been easy.
• 3:42
  There's no doubt about it.
• 3:43
  I mean, I got more gray hairs.
• 3:45
  No.
• 3:45
  Entrepreneur is a sexy word.
• 3:47
  And there's nothing sexy about being an entrepreneur.
• 3:50
  Wait, you're lucky you own a business.
• 3:51
  Yeah, right.
• 3:52
  Oh, you heard that.
• 3:53
  I had like, oh, yeah, because I work and worry all the time.
• 3:56
  Let's unpack that a little deeper.
• 3:58
  So five years, 50 million.
• 4:00
  That's great.
• 4:01
  But you had a problem.
• 4:02
  You were fat and no sex drive.
• 4:05
  Yeah.
• 4:06
  me through exactly walk the listeners to exactly what you did what'd you do go to a somebody on the street did you go to the gym and ask hey who's got the trt who's got what where did what exactly happened and when did the light bulb go you know i did the gym bro thing in my 20s i did and there's nothing wrong with that and i i did that i was beyond that you know at this time i have kids and i have my wife and
• 4:31
  I went and saw a couple urologists.
• 4:33
  I went and saw a primary care doc, an internal med doc, and I just kept getting the runaround.
• 4:37
  I mean, these were good doctors in Denver, and they weren't equipped to understand what the hell I was going through.
• 4:44
  One guy said, hey, lose 10 pounds.
• 4:46
  One guy said...
• 4:48
  And how often do you want to have sex?
• 4:51
  That's not bad.
• 4:51
  Take this blue pill.
• 4:53
  You bet.
• 4:55
  How's your blood pressure?
• 4:56
  You know, things that just weren't really solving the problem.
• 4:59
  None of them.
• 5:00
  And by the way, we saw marriage counselors to all these different, you know, categories of professional experts.
• 5:06
  Did you stick something up your butt, too?
• 5:10
  I did eventually.
• 5:11
  It's the only thing you haven't done.
• 5:13
  I was just like, you know, and these guys who are and gals who are supposed to be giving me this expert advice just were kind of leave me.
• 5:21
  open-ended.
• 5:22
  And, you know, at that time, again, TRT was not talked about the way it is today.
• 5:27
  There was a much darker, darker stigma.
• 5:30
  A lot's come out that's proven testosterone is really good for men and at, you know, optimal levels.
• 5:36
  But I was lucky that I just had a very forthcoming conversation with my sister and my brother-in-law.
• 5:43
  And I said, hey,
• 5:44
  Katie's going to divorce me.
• 5:46
  I gained a bunch of weight.
• 5:47
  Here's my like, I don't have a sex drive.
• 5:50
  None of this adds up.
• 5:51
  And they're like, oh, that is weird.
• 5:52
  Go see this guy.
• 5:54
  And it literally that's how that they got it.
• 5:56
  And the guy happened to be a physician's assistant who specialized in longevity.
• 6:02
  And he at that time that that that was snake oil, you know, six years ago.
• 6:05
  Nobody was doing that.
• 6:06
  He was like, I'm going to talk about peptides.
• 6:08
  I'm going to talk about hormones.
• 6:09
  I'm going to do 100 biomarkers on you.
• 6:12
  And I was like, wow, that's a lot.
• 6:14
  And he's like, yeah, it's a lot, but we're going to really deep dive your health.
• 6:17
  And I'm going to sit down with you.
• 6:18
  We sat down for an hour, asked me questions that were very uncomfortable.
• 6:23
  How often do you get an erection?
• 6:25
  Are you waking up with morning wood?
• 6:27
  How often do you crave sex?
• 6:29
  Things that were just kind of lining me down this whole sexual health route that is very much tied to your hormones.
• 6:37
  And it was the single encounter that I credit to save my marriage, putting me on this war path, prioritize my health again, because I used to be an athlete.
• 6:47
  I lost that.
• 6:48
  And then I'm getting back into it.
• 6:50
  And ultimately, what gave me the inspiration to start the company?
• 6:54
  Well, what did they give you?
• 6:55
  What did the guy give you?
• 6:57
  The guy gave me testosterone.
• 6:58
  Okay.
• 6:58
  So it's just that simple.
• 6:59
  Yeah.
• 7:00
  So I was, my levels fluctuated between all those doctor visits, seeing him twice, and
• 7:07
  You know, low twos, you know, high hundreds, low twos.
• 7:12
  And at this time, I mean, I'm 44.
• 7:14
  So that was when I was in my mid-30s.
• 7:16
  He's like, that's a problem.
• 7:18
  Like, no wonder you don't have a sex drive.
• 7:20
  No wonder you packed on some pounds.
• 7:23
  And no wonder, you know, you're not in the gym.
• 7:25
  And he just said, hey, I'm going to give you this testosterone.
• 7:28
  It's going to give you the energy and the zest that you've been missing.
• 7:31
  That's all.
• 7:32
  He said, come back to me in a month.
• 7:33
  We're going to check in.
• 7:34
  We're going to see your levels.
• 7:36
  And that was all she wrote.
• 7:37
  And then he put me on peptides and all this other fun stuff.
• 7:40
  So guys, stick with us.
• 7:41
  The reason why he's here is they've built, as far as I know, the only place where you can go get all health and wellness in all 50 states and get it shipped to your home.
• 7:53
  So we're going to deep dive into that.
• 7:54
  But I'm just backstoring this.
• 7:56
  By the way, I just realized mine was the same age, 38, 39.
• 8:01
  I've been working out.
• 8:02
  I've looked like this for 30 years.
• 8:04
  But 38, 39, I started getting a little bit heavier.
• 8:09
  Still had the sex drive.
• 8:10
  But I was dating a really young girl.
• 8:13
  That's probably why.
• 8:15
  But I wasn't getting the gains from the lifting.
• 8:20
  And I met a guy who was a longevity doctor as well.
• 8:23
  And he's like, you got to take this and literally put me on flat-out steroids.
• 8:27
  And I'm one of those crazy guys that I just –
• 8:30
  I told people, everybody.
• 8:32
  So it was a testosterone, DECA, the Winstraw.
• 8:37
  Oh, Winnie D. And mixed with B12.
• 8:39
  Yeah, sure.
• 8:39
  So that was the mix.
• 8:41
  Yeah.
• 8:41
  And it was very, very light dose.
• 8:43
  And you would think you gave me a magic pill.
• 8:47
  I bet you felt great.
• 8:48
  Because I was like, boof.
• 8:49
  And my testosterone was 232.
• 8:51
  And then we would keep it somewhere around 500 to 700.
• 8:57
  So it wasn't, we weren't doing a lot.
• 8:59
  But it was night and day.
• 9:01
  All of a sudden, just everything pulled back into shape and was like, oh, this is the cat's meow.
• 9:07
  It is.
• 9:07
  And then I started watching my blood.
• 9:10
  And there was a couple of markers, like my liver and my kidney, that the deco was just killing.
• 9:16
  Yeah.
• 9:17
  And I'm like...
• 9:18
  I don't know how long I can do this for.
• 9:21
  And then my guy ended up, I think he died or he just got weird.
• 9:25
  He just started charging like ridiculous amounts of money.
• 9:28
  And then I discovered the peps.
• 9:30
  Yeah.
• 9:30
  And now I've hopefully found my, because I think I can, I know I can get everything from you guys.
• 9:37
  And that's why I wanted you on the show.
• 9:40
  said all that to say this, your wife's was going through the same thing, right?
• 9:45
  Yeah.
• 9:45
  So walk us through, she got dismissed even worse.
• 9:49
  So which one made you more angry or which one boosted you to start joining blokes?
• 9:54
  Well, you know, blokes was my mission.
• 9:57
  Originally we had no intention to start joy.
• 9:59
  Okay.
• 10:00
  We were, I guess to some extent fortunate, but it was an unfortunate circumstance.
• 10:04
  My wife and I had four miscarriages throughout our marriage.
• 10:08
  And we ended up having two kids naturally.
• 10:10
  But there was a huge fluctuation of everything, body, stress, sex drive for both of us.
• 10:16
  The shoe was finally on the other foot, not in a good way.
• 10:19
  But Katie got done breastfeeding her son.
• 10:22
  She lost, I mean, her whole body changed.
• 10:25
  I mean, her mindset changed.
• 10:27
  Her sex drive changed.
• 10:29
  And I was just in that position to just start blokes.
• 10:33
  And she's like, hey, maybe I should try this because she started seeing my changes, my results.
• 10:39
  And at that time, we had clinicians that were, you know, specialized in both men and women's health.
• 10:44
  but we didn't have the women's side.
• 10:46
  So she went through the program, got her blood tested.
• 10:49
  Her testosterone was like two.
• 10:51
  You know, I mean, most women that we see, it's sub 10, which is nothing.
• 10:55
  I mean, it's a very low score.
• 10:57
  So everything correlated with her.
• 10:58
  So the first thing she got on was testosterone.
• 11:02
  Once she got on that, it was like, whoa, we're, I mean, her and I were cruising.
• 11:07
  Like it was such a different marriage, such a different connection.
• 11:13
  We were sleeping better.
• 11:14
  Our energy levels were better.
• 11:16
  Our sex was better.
• 11:17
  Everything just started to add up.
• 11:19
  And then she goes, geez, wow.
• 11:22
  And I said, babe, I think we're missing an opportunity.
• 11:24
  Like, there's a lot more women that would want this than probably men because they're underserved.
• 11:32
  I mean, women largely weren't offered testosterone until more recently.
• 11:35
  Yeah.
• 11:36
  And that's when the light bulb hit, and we decided to launch Joy about six months later.
• 11:41
  How was she?
• 11:42
  She is three years older than me.
• 11:44
  Okay.
• 11:44
  So I'm 44.
• 11:46
  So we had kids later, and that was part of our struggles was just having kids later, but...
• 11:52
  What were you guys doing business-wise before you had this epiphany or before you just had to fill a void?
• 11:58
  Yeah, I've been in healthcare for 18 years, man.
• 12:01
  Oh, I didn't know that.
• 12:02
  I'm learning so much.
• 12:03
  Yeah, so prior to Joy and Blokes, I had stem cell clinics, Regen clinics.
• 12:08
  So I had a clinic in Reno, Las Vegas, Des Moines, Iowa, Omaha, and we were primarily treating osteoarthritis.
• 12:17
  So lots of knees, lots of hips, shoulders, all those type of injections.
• 12:21
  As those were really starting to scale, COVID hit.
• 12:25
  And if you know anything about osteoarthritis, it really doesn't start setting in until your 50s, 60s, and 70s.
• 12:32
  And that was the one population that was not leaving their house to buy elective procedures, certainly not stem cells, and certainly not stem cells that were $5,000 to $8,000.
• 12:41
  So it really shifted our whole life at that time.
• 12:45
  It shifted our business dramatically.
• 12:48
  And as I was going through my own health struggles, I just saw this opportunity.
• 12:52
  I love it.
• 12:52
  I love what you guys did.
• 12:53
  Which symptoms scared you the most?
• 12:55
  And did you admit that one out loud at the time?
• 12:58
  You know, I think symptoms are interesting.
• 13:01
  There's like acute symptoms where like you break a bone and you're like, holy shit, that hurt, right?
• 13:07
  You get your nose busted.
• 13:09
  These were like really long-term symptoms that I, quite frankly, I looked in the mirror.
• 13:14
  I just accepted it.
• 13:16
  My sex drive had tanked and I kind of just accepted it.
• 13:18
  I got in this lull.
• 13:20
  I didn't really notice it.
• 13:21
  It's kind of like the analogy I give is it's kind of like having a spouse who snores a lot.
• 13:28
  Like you don't know it if you're the person snoring.
• 13:31
  I was the person snoring because I didn't really notice those changes.
• 13:35
  My wife did.
• 13:37
  And then as I was starting to quickly become aware of those, I'm like, whoa, yeah, I don't have a sex drive.
• 13:43
  Yeah, I haven't been in the gym.
• 13:45
  Jesus, I take my shirt off.
• 13:46
  I don't look great.
• 13:48
  So then it really started to add on and pile on.
• 13:52
  But it was not something that I was –
• 13:55
  quite frankly, really that cognizant of.
• 13:57
  It's so funny that what we accept.
• 14:00
  It's crazy.
• 14:01
  So I've been, I go to the doctor a lot.
• 14:04
  I go, I've been through every doctor.
• 14:06
  I've gone through every longevity.
• 14:08
  I've like, I'm looking forward to working with you guys to finally find a home because I bounce everywhere.
• 14:15
  And as you can imagine, every single one of my tests comes back completely normal.
• 14:21
  I went to an advanced one, and they did, I think it was 200 markers, and everything was in optimal range, and yet I still find myself sleeping intermittently, and I still get up and pee once every three hours.
• 14:37
  I only sleep seven hours, so I'm up three times a night.
• 14:40
  No doctor, no urologist.
• 14:42
  And it just says, and my urologist finally looked at me and goes, just deal with it.
• 14:47
  Nothing is wrong.
• 14:48
  And what I believe it to be is in my head.
• 14:51
  I just believe that there's a, lately I've made a couple of changes in my business and in my personal life.
• 14:57
  And I think when I was going to sleep, there was a – you remember on your computer, I'm a computer guy, so there's a process running when your computer freezes up and you have to control, alt, delete, and end process.
• 15:06
  I believe there's something running at night on my head, and that's what makes me kind of not fall into a deep sleep.
• 15:13
  So I've been through everything, and I'm looking forward to working with your people to try to –
• 15:17
  If I can get seven hours of interrupted sleep, I may take over the world.
• 15:20
  Well, I'll tell you what, that's probably the single biggest catalyst to optimization is sleep.
• 15:27
  Sleep.
• 15:29
  It's the one thing that we talk about that nobody actually really believes.
• 15:32
  They're just like, give me the TRT or give me the PEPs.
• 15:35
  And it's hard because everybody wants the magic pill, the magic injection.
• 15:40
  you really want to dial your shit in, get some sleep.
• 15:43
  It is somehow reduce your stress.
• 15:44
  I used to say, I'll sleep when I'm dead.
• 15:47
  Yeah.
• 15:47
  And I'd be up all the time.
• 15:49
  But like last night, I was out late.
• 15:51
  I went to sleep at 12.
• 15:52
  And I woke up.
• 15:53
  I got my seven hours of sleep.
• 15:54
  In my mind, seven hours is just enough.
• 15:56
  That's good.
• 15:56
  I wish I could get eight.
• 15:57
  Why is normal on a lab report not the same as being healthy?
• 16:01
  We're kind of talking about it, but what is it?
• 16:04
  Like I want the listeners to go like,
• 16:06
  I need to get online and look at this right now and schedule my consultation.
• 16:10
  Well, it's kind of a fixed deck.
• 16:12
  And 90% of our labs are done by two labs, Quest and LabCorp.
• 16:17
  They have, between the two of them, 4,000 to 5,000 draw stations throughout the country, both publicly traded companies, multi-billion dollar companies.
• 16:24
  Easy, simple, lemon squeeze.
• 16:25
  I've been there a million times.
• 16:26
  They are the ones who are setting the ranges.
• 16:29
  Those ranges are set off in, when you think about the grander population that's going in to get their labs done, they're not you, they're not me, they're not people who are trying to say, I don't wanna be normal.
• 16:41
  They are normal population.
• 16:43
  Our normal population is metabolically unhealthy.
• 16:45
  It's a sick population.
• 16:47
  So, so many of those lab markers are derived from what I would consider a unhealthy population.
• 16:55
  So when you start going to a traditional doctor or primary care and internal med, they're used to reading those traditional markers.
• 17:02
  They're used to telling you you're normal when you're not normal.
• 17:06
  Symptoms can derive and tell you you're normal.
• 17:10
  Lab markers can do that.
• 17:11
  Oftentimes lab markers don't do that.
• 17:13
  It could be completely symptomatic.
• 17:15
  But that's the biggest reason is because when you look at who's really controlling the narrative, it's based off of the sicker population.
• 17:23
  It's like schools now.
• 17:24
  Like, they keep teaching us how to remember.
• 17:26
  It's so past.
• 17:28
  It's so old.
• 17:29
  We need to modernize everything.
• 17:30
  Even the BMI.
• 17:32
  100%.
• 17:33
  I'll go one step further.
• 17:35
  I don't understand how blowing in a tube tells you if you're drunk or not.
• 17:39
  Like, I don't get that either.
• 17:40
  Right.
• 17:40
  There's so many things that need to be updated with new technology.
• 17:44
  But is this why?
• 17:47
  Are you being soft about, like,
• 17:51
  I want to say this direct.
• 17:53
  I believe that some people are lazy.
• 17:55
  A hundred percent.
• 17:55
  So is this why RETA and GLPs are so popular?
• 17:59
  Because it's like the magic drug that they take to make them skinny and not have to work out.
• 18:05
  Is that, that's not a normal Joy and Bloke customer, is it?
• 18:08
  It's not.
• 18:09
  But we do have a segment of our population that's on it.
• 18:13
  More of our segment is on like what I would consider a microdose.
• 18:16
  We don't have a very unhealthy population.
• 18:19
  We have a population that...
• 18:21
  It was like your average guy who just kind of lost his way.
• 18:23
  A mom who went through perimenopause.
• 18:25
  Exactly.
• 18:26
  You're just like, man, I had kids and I forgot I got to work out.
• 18:30
  I forgot I got to eat healthy.
• 18:31
  I forgot I got to get my seven, eight hours of sleep.
• 18:34
  Right.
• 18:34
  So they just need that edge.
• 18:35
  They need that nudge and what I call like the secret sauce or the cheat code.
• 18:39
  That's typically what we treat.
• 18:41
  Now, there is a massive audience who is not that.
• 18:45
  We have...
• 18:48
  First of all, I'm a huge supporter on GOP1s.
• 18:51
  I think they're going to be maybe the single biggest category of medications in the world ever.
• 18:57
  And they're coming out with new advancements with, you know, RETA being a triple agonist.
• 19:02
  You know, first it started with semaglutide, which was a single, then terzepatide, that's a double agonist.
• 19:07
  We have a very unhealthy population.
• 19:10
  That's both physically and mentally.
• 19:13
  100%.
• 19:14
  And we have an insulin resistance problem.
• 19:17
  We have a diabetes problem.
• 19:19
  We have an obesity problem.
• 19:22
  Those medications are very, very helpful for that population.
• 19:27
  But it only gets you there to some extent.
• 19:30
  The ones who do really well, they use it and they create habits.
• 19:34
  They have it stacked.
• 19:36
  And then they start working out.
• 19:37
  They start eating healthier.
• 19:38
  They start compressing that food noise.
• 19:41
  That's the edge that it offers.
• 19:43
  But it isn't the magic bullet.
• 19:45
  Do we inherently have a more lazy population?
• 19:48
  I think so, yeah, of course.
• 19:49
  Look at unemployment.
• 19:50
  Look at how people have taken care of themselves over a year.
• 19:54
  But also there's some other fundamental factors.
• 19:56
  I mean, look at processed foods.
• 19:58
  I mean, we didn't have these issues until processed foods came out.
• 20:02
  We work less and less with our hands.
• 20:03
  We have devices that are sitting by our bedside and we're looking for clicks and scrolls and likes and all that stuff.
• 20:10
  Those are all cortisol.
• 20:12
  They damage your cortisol levels.
• 20:13
  So I think there's a lot working against us, but we just inherently have a pretty unhealthy population.
• 20:19
  Walk me through day one for somebody who signs up and from the blood draw to the plan in their hand, what actually happens?
• 20:28
  Because I agree with you.
• 20:30
  I think that you guys are doing something.
• 20:32
  Yeah, you wouldn't grow to the size you guys are if you're not doing it right for the right reasons, too.
• 20:37
  So walk the listeners through.
• 20:40
  how easy it is.
• 20:41
  I mean, it's super easy.
• 20:43
  We believe that diagnostics are a very important factor of the puzzle.
• 20:49
  And the other aspect is symptomology.
• 20:51
  I mean, a lot of really, really good doctors in this space will say, I don't need to look at a biomarker to tell you, based off your symptoms, what you actually need.
• 20:59
  That's really true.
• 21:00
  But the biomarkers also tell you whether or not that patient's healthy enough to be given these medications.
• 21:05
  So we start with, you know, a comprehensive lab up to 110 biomarkers.
• 21:11
  Every one of our patients that gets a lab, they're meeting with a clinician one on one anywhere from 30 minutes to an hour.
• 21:17
  then they're personalizing that treatment plan solely based off of the symptomology, solely based off of biomarkers.
• 21:24
  So a little bit of art, a little bit of science, you know, I, I believe that, you know, the clinician still serves a very powerful role outside of what chat GBT can or Claude.
• 21:35
  But, you know, I think, I think that's really the secret sauce.
• 21:38
  You know, we, we sit down and we approach,
• 21:40
  Approach each patient based off of the patient's preferences, their goals, their symptoms, their biomarkers.
• 21:47
  It's not just a one size fits all.
• 21:49
  That's the harder part about this business is it's easy to scale a one size fits all model.
• 21:54
  It's a lot harder when you're really personalizing it and then you're personalizing somebody's health.
• 21:59
  I started off with the, because I'm a single guy and I come off with it.
• 22:04
  I'm going to be macho.
• 22:05
  And I took the TRT to be, to, to, to get more women, but you're a married guy.
• 22:10
  And most of our listeners are married and, and happy.
• 22:13
  I don't know.
• 22:15
  I love that.
• 22:16
  And eventually we'll get there.
• 22:19
  We didn't really talk about the stigma that, um,
• 22:21
  the poor partner must feel.
• 22:24
  And we kind of brushed over that with Katie.
• 22:26
  What were those conversations like with her?
• 22:29
  Because you made it seem like it was you, but I'm sure she had to feel a little bit less than.
• 22:34
  How hard is that kind of conversation to have?
• 22:37
  And can you walk us through, share some of the vulnerabilities?
• 22:39
  Yeah, I mean, we had a saying or she had a saying, like, I'm enough.
• 22:44
  I mean, that was our marriage at that point.
• 22:47
  And a lot of it was derived around her not feeling loved, her not feeling like I loved her and she was beautiful.
• 22:56
  And it was something that she was starting to compound and think it was her issue.
• 23:00
  Yeah.
• 23:01
  That's how bad it had gotten.
• 23:03
  You know, my lack of sex drive, my lack of wanting to be an energetic and active dad was weighing on her to the point that she thought she was doing something wrong.
• 23:16
  And it was that was probably the single biggest thing that put us in that.
• 23:21
  red zone of, you know, talking the divorce word, you know, that it wasn't just my issue at that point.
• 23:28
  It was our issue.
• 23:29
  It was her issue.
• 23:30
  But we fixed it.
• 23:32
  And I mean, And you built a big, great company to share with everybody else.
• 23:36
  By the way, Katie was supposed to be here, but due to...
• 23:40
  Babysitters, nanny problems.
• 23:43
  I'm looking forward to meeting her.
• 23:44
  She sounds amazing.
• 23:46
  And the two of you actually... We'll have to have another episode about just relationships.
• 23:51
  Yeah.
• 23:51
  And how... Because there's a whole story in this.
• 23:54
  How it was tough.
• 23:57
  We battled through it.
• 23:58
  And then built on it.
• 24:00
  We weaponized it.
• 24:01
  So there's a whole story there.
• 24:02
  But today, I want to...
• 24:05
  besides saying Joy and Bloke saved your marriage and made it better, we want to share it with all of the audience because we do have a problem.
• 24:14
  We have a problem in our society.
• 24:16
  And you guys did something.
• 24:18
  You were modest, and I'm going to.
• 24:20
  really unmodest you you not only make it easy but you get everything from one place because a busy guy like me a busy executive i don't have time to be running around this is all done online simple delivered right to your door with the correct explanation i've bought stuff from people handwritten note to mix it with this do that and like wait this doesn't make sense how often am i dosing how would
• 24:45
  And then you go to chat GBT and you guys make it simple.
• 24:50
  How did you get to that level of detail?
• 24:52
  It was hard.
• 24:53
  It was not easy.
• 24:55
  I mean, the playbook was not written when we were going at this.
• 24:58
  You know, it was a lot of trial and error.
• 25:00
  It was, you know, what pharmacy are we working with?
• 25:03
  Which lab are we working with?
• 25:05
  Then how do you build a system tech stack that can encompass all that, make it smooth and convenient for the patient?
• 25:12
  You know, the harder thing about our job is connecting all those dots.
• 25:16
  The care piece is easy.
• 25:18
  It's everything on the back end.
• 25:19
  That is attention to detail.
• 25:21
  How you do anything is how you do everything.
• 25:23
  You guys nailed it.
• 25:24
  Oh, thank you guys.
• 25:25
  Head over to this, their website.
• 25:27
  It'll be in the show notes.
• 25:28
  And just, I was blown away.
• 25:30
  And by the way,
• 25:32
  I didn't even know about you.
• 25:33
  And I've been in this space 12.
• 25:36
  No, I don't know.
• 25:36
  I forgot.
• 25:37
  I'm aging myself.
• 25:38
  11 years now.
• 25:38
  I haven't heard of you.
• 25:39
  And we're switching over.
• 25:40
  Well, I'll tell you, one of the things that is slightly unique about us is we have not done any institutional capital raise.
• 25:47
  I mean, we've-
• 25:48
  Primarily been self-funded.
• 25:49
  So our megaphone is not that of a massive company like a Hems, you know, who's raised well into the billions or Rowe, who's raised well into the billions.
• 25:59
  Everybody knows those companies.
• 26:01
  But we've kind of flown under the radar and we like that.
• 26:04
  And we've been very organic about our growth.
• 26:06
  We've scaled for sure.
• 26:08
  We have money to spend on advertising.
• 26:10
  But a lot of it is just through, you know, grassroots kind of movement.
• 26:14
  Go deeper into that.
• 26:15
  What did that decision force you to get right that these competitors, these well-funded competitors got wrong?
• 26:22
  It's a great question.
• 26:23
  And I don't know if I have the answer, but I can tell you what I think is a major catalyst for us is –
• 26:29
  Katie and I are in it.
• 26:30
  Like we are authentic.
• 26:31
  That's what I'm like.
• 26:32
  It is.
• 26:33
  We live and breathe this.
• 26:35
  Like we literally are my kids wake up in the morning.
• 26:38
  They see dad doing peptides.
• 26:40
  They see dad doing TRT mom doing the same thing.
• 26:43
  Then we're shooting content.
• 26:45
  We're running the business.
• 26:46
  Like we are literally in the weeds.
• 26:48
  We are in the Instagram comments every once in a while.
• 26:51
  We go to community events like we love.
• 26:54
  We love what we're doing.
• 26:56
  I think as you commercialize and you get really big, you lose sight on that.
• 27:00
  Right.
• 27:00
  And I think the most important thing for us is we've never lost sight on the customer and the patients.
• 27:06
  You are the patient.
• 27:07
  Exactly.
• 27:08
  Everybody, this is what I always say.
• 27:10
  Built it for us.
• 27:11
  Yeah.
• 27:13
  If I got a ticket, it better be good enough for me.
• 27:17
  And at the end of the day, we're all patients.
• 27:20
  We're all customers.
• 27:21
  Anytime we do anything that's disruptive, you get cease and desist letters.
• 27:25
  You got them from companies that have more lawyers than you had employees.
• 27:30
  Walk us through that craziness.
• 27:32
  That's nuts, man.
• 27:32
  You're finally like, yes, we feel good.
• 27:34
  We're starting, and then, mm.
• 27:36
  Yeah, I give the –
• 27:39
  example, it's like falling off the ugly tree and hitting every branch on your way down.
• 27:46
  As soon as you're filling up, you're like, yes, I got this.
• 27:49
  And then all of a sudden you get a nice little letter in the mail.
• 27:53
  It's become standard in our industry, you know, and to some extent, I expect it.
• 27:59
  That's good.
• 27:59
  We're on the radar enough.
• 28:01
  You know, it's slightly flattering, but it also is very scary.
• 28:05
  When you're dealing with companies who are, you know, valued well into the billions, damn near trillion dollars.
• 28:11
  And you're right.
• 28:12
  Their lawyers is bigger than our whole company.
• 28:14
  That's a that's a tall fight.
• 28:16
  You know, it's a tall task.
• 28:19
  But we also do things the right way.
• 28:22
  We do things by the book.
• 28:24
  Lilly and Novo and any other company has every right to protect their patent.
• 28:30
  We have, from our clinicians, every right to practice medicine.
• 28:35
  And that's what we do.
• 28:36
  We practice medicine.
• 28:37
  We're well into the FDA guidelines, well into the FDA compounding 503A rules.
• 28:44
  So we know we're doing the right thing.
• 28:46
  We know we're doing right by our patients.
• 28:48
  We're delivering high quality care.
• 28:50
  So at the end of the day, you come back and you say, okay, what are we doing wrong?
• 28:54
  Okay, check, we're not doing that wrong.
• 28:55
  Check, we're not doing that wrong.
• 28:57
  This is scare tactic.
• 28:59
  And it's not fun getting those.
• 29:00
  And, and, you know, I think every telehealth group, every medical spa, every, every clinic that was offering this stuff got one, but it feels very personal when your name's on that letter.
• 29:12
  If you don't have haters, you're, you're not doing something right.
• 29:15
  Now that you're through it, you can look back and you get it out.
• 29:17
  You're like, yeah, it's just, we're just, we're agitating the right people.
• 29:21
  Yeah.
• 29:21
  I mean, listen, it's, it, we've had it happen on numerous things, you know, and,
• 29:25
  As you grow and as you scale, you're going to get a lot of people who like and love you and you're going to get some that don't.
• 29:31
  And the same goes for competition.
• 29:33
  The same goes for your direct or indirect competitors or people you don't even realize that is watching you.
• 29:40
  I want to go back to Katie about the I am worthy, and then we're going to jump deep into the peps because I'm fascinated.
• 29:46
  I want the people to understand what they are, and I want to talk about efficacy and the differences of things.
• 29:53
  So you mentioned that she'd say over and over the mantra that,
• 29:56
  I am worthy.
• 29:57
  Yeah.
• 29:57
  What is the one rule that the two of you set that actually saved you guys?
• 30:02
  Was that it?
• 30:03
  Or was there something else?
• 30:04
  Because I made a note that said to ask you that.
• 30:06
  Was there more to it?
• 30:07
  Because I love the dynamic.
• 30:09
  I mean, as our sex life really deteriorated, our marriage deteriorated.
• 30:16
  You know, we lost that connection and we realized how important and valuable it was.
• 30:22
  But there's a lot more than just sex.
• 30:24
  I mean, it's it's having, you know, the energy to go out and do things and hike mountains and ski and do the things that you used to do.
• 30:33
  So it was there was a lot of things that we just connected on that we were not connecting on when I was unhealthy.
• 30:39
  And she got unhealthy.
• 30:40
  So health is a very important thing.
• 30:43
  It's a very important driver to a relationship, professionally, personally, work.
• 30:48
  Most entrepreneurs, they're working hard, but they're also working hard in the gym.
• 30:53
  You have a million problems until you're unhealthy, and then you have one.
• 30:56
  That's right.
• 30:57
  And this, I'm telling you guys, if you've been following HDL Nation,
• 31:03
  The thing about this is I've told you a million times I'm going to live to 100 or 120, and I'm going to do it with joint books.
• 31:09
  Let's do it.
• 31:09
  I'm telling you.
• 31:10
  All right.
• 31:11
  Let's get into the nitty gritty.
• 31:12
  This is probably going to get the show censored, but let's get into what's been going on in regulation.
• 31:18
  Two weeks ago, or by the time this airs, it'll be a month, federal advisory panel voted in favor of six pets against the recommendation of the agency's own scientists.
• 31:27
  What actually changed for a patient that morning?
• 31:32
  Nothing yet, unfortunately.
• 31:34
  Really?
• 31:35
  No.
• 31:36
  You got to look at...
• 31:38
  the pathways of the FDA.
• 31:41
  Okay.
• 31:42
  Number one, it's an FDA approval process, which these are not FDA approved drugs.
• 31:48
  They don't have the research, the data behind it to be considered a FDA approved drug.
• 31:53
  So the other is compounding.
• 31:56
  How is it compounded?
• 31:59
  Where are the sources?
• 32:01
  Looking at the quality of the ingredients.
• 32:03
  Is it on the bulk substance list?
• 32:04
  Can it be legally compounded?
• 32:07
  by a 503A compounding pharmacy, which really focuses on personalization and customization.
• 32:12
  Then you have your others, which is the 503Bs, who can make it in more larger quantities.
• 32:18
  This was a step in the right direction.
• 32:20
  But that's all it was so far.
• 32:23
  But here's the beautiful thing.
• 32:24
  This is the first time that's ever happened.
• 32:26
  This is the first time a panel has really gone against the grain.
• 32:30
  And I know people who are on that panel.
• 32:33
  I know a lot of the people who are advising the FDA on this stuff.
• 32:36
  They see it.
• 32:37
  They've practiced it for decades.
• 32:39
  They know everything about these compounds.
• 32:41
  They know everything about these peptides.
• 32:44
  And to me, I think, I hope, it is going to be the first step to getting some type of pathway that allows these to be compounded, most importantly, in state-regulated compounding pharmacies.
• 32:58
  And there's a huge difference.
• 32:59
  There's the research peptides that have really emerged.
• 33:02
  Then there's peptides that are done legally, safely, because that's the most important thing.
• 33:08
  This whole industry goes away when patients are not given safe medications.
• 33:12
  The second that happens, we're all screwed.
• 33:15
  Nobody's going to have any peptide and they're not going to come from compounding pharmacies.
• 33:19
  They're only going to be FDA approved pathways.
• 33:21
  So we have to preserve that.
• 33:23
  We have to preserve the, the, and focus on the most important thing and that's patient safety.
• 33:27
  The thing that happened though was three, four years ago, they pulled that, but the demand didn't stop.
• 33:34
  And what, what emerged from that was these massive, massive use of research peptides,
• 33:40
  Those are largely unregulated.
• 33:42
  You can say whatever you want about them, but a state-regulated pharmacy goes through far different scrutiny than a research company.
• 33:51
  God knows where they're coming from.
• 33:53
  I'm an IT cybersecurity guy.
• 33:55
  What does that really mean?
• 33:57
  Compounded versus research only.
• 33:59
  I'll be honest with you.
• 34:00
  I used peptide sciences.
• 34:02
  We talked about it.
• 34:03
  And it said research only.
• 34:04
  For a research person.
• 34:05
  I took it.
• 34:06
  I didn't grow a third eye.
• 34:08
  Yeah.
• 34:09
  But it was my only option.
• 34:10
  So what does the end user, what exactly?
• 34:12
  You said it had to go through all these stringent guidelines.
• 34:15
  But what does that mean to the end user now that they can actually go to Joanne Blocks and get the compounded stuff?
• 34:21
  Yeah, I agree.
• 34:22
  I want to be clear.
• 34:23
  I don't think every compounding pharmacy is good.
• 34:27
  I don't think every research peptide facility is bad.
• 34:30
  The difference is there's a large regulating body that oversees any compounding pharmacy in the country.
• 34:38
  It starts at the FDA level.
• 34:40
  It starts at the state board of pharmacy level.
• 34:43
  We have a pharmacy in Nashville.
• 34:45
  It's been inspected three times in a year, not for bad reasons, but they just are inspected.
• 34:50
  It's a really hot market.
• 34:52
  They want to know what you're compounding, how you're compounding.
• 34:55
  Every batch, every lot of anything we make, especially injectables, we have to send off to a third party.
• 35:03
  Before we can release that, it has to come back with sterility studies, potency studies, any bacterial issues.
• 35:11
  If it doesn't pass, we legally...
• 35:14
  cannot submit that to any patient.
• 35:17
  We cannot dispense that to any patient.
• 35:19
  So there's a massive difference in how the regulatory process actually keeps it safer for patients.
• 35:26
  I cannot say, and I can say it almost completely,
• 35:30
  with no shadow of doubt that the research peptides might be saying that, but they are not going through that same process.
• 35:38
  And that doesn't mean it's, it's bad.
• 35:40
  It doesn't mean it just means it's, there's a propensity of it to have worse or ingredients.
• 35:46
  I mean, I think the best case scenario is,
• 35:49
  And they've started testing it.
• 35:51
  Bloomberg just did an undercover, you know, investigative type report on peptides.
• 35:57
  What they're finding is the best case scenario, there's nothing in it.
• 36:02
  The ipamoralin isn't in it.
• 36:03
  The tessimoralin isn't in it.
• 36:05
  The BPC isn't in it.
• 36:07
  The worst case is they're finding contaminants.
• 36:10
  I mean, they have found fentanyl in some of these peptides.
• 36:14
  Whoa.
• 36:14
  Whoa.
• 36:14
  Yeah.
• 36:15
  So it's starting to get hairy.
• 36:17
  And why it's getting hairy is because there's massive demand and there's a lot of money in it.
• 36:21
  Yeah.
• 36:22
  Before we hit record, we talked about the government and trusting this government.
• 36:26
  And I think a lot of times we're over-regulated.
• 36:31
  So I used two analogies.
• 36:35
  alcohol during prohibition, and as soon as they figured out how to mass tax it and regulate it so they could make money off of it, boom, it was legal again.
• 36:44
  We've swatched that with cannabis, and now we're seeing it with peptides.
• 36:47
  As soon as they can figure out how to mass produce this and tax it,
• 36:52
  Um, that doesn't make me feel, I don't feel safer cause I got to take my shoes off at the airport.
• 36:57
  I'm sorry.
• 36:57
  I don't, I'll give you another case in point on this.
• 37:00
  You ever gone to Mexico or Costa Rica or third world country and gone to certain places like zip lining places and they got bolt just gone through a tree and you're like, yeah, this wouldn't pass OSHA in Michigan in, in the United States.
• 37:16
  but I didn't feel any less safe.
• 37:18
  And yet there's no FDA in Costa Rica.
• 37:23
  And yet the food is delicious.
• 37:25
  So I don't know that it makes the average bloke, no pun intended, feel safer.
• 37:30
  But man, if you tell me that there's fentanyl in it, and I can guarantee that, I don't want nothing to do with that.
• 37:35
  But I'm with you.
• 37:36
  And I would just, I'm just grateful that you guys are here.
• 37:39
  And I'm going to be shifting all of my business and everything to you because I feel safer.
• 37:44
  And,
• 37:45
  You're the end user.
• 37:46
  That's how I run an MTM, by the way.
• 37:48
  I am not a techie guy.
• 37:50
  I just want my stuff to work.
• 37:51
  Sure.
• 37:52
  And that's the way I built the company.
• 37:54
  And that's what you've done.
• 37:55
  And you built it on love and abundance, really.
• 38:00
  And how do we, nothing like having your back against the wall, losing the love of your life.
• 38:06
  to make you freaking figure it out.
• 38:07
  And kudos to you guys.
• 38:09
  I do want to say I'm not a massive advocate for government and FDA.
• 38:15
  And I've been in health care now 18 years.
• 38:18
  I've seen a lot of great things happen.
• 38:21
  I've seen a lot of horrible things happen.
• 38:23
  You know, I've been in the OR and I've seen...
• 38:27
  bad cases that could have been prevented for multiple reasons.
• 38:30
  I mean, we've all lived through the opiate epidemic.
• 38:33
  I mean, their government has blood on its hands.
• 38:36
  This is the one area that I'm doing this for, to some extent, self-preservation and and no pun intended, the longevity of having peptides.
• 38:47
  I want us to have access to peptides for the rest of our life.
• 38:52
  My bigger concern is if we don't stop in and we don't find channels to regulate it to make sure it's safe for Kelly or Josh, it goes away completely.
• 39:01
  Yeah, and then we're stuck with big pharma and whatever they jam down our throat.
• 39:05
  You got it.
• 39:06
  Everything today is just, oh, here's the diagnosis.
• 39:09
  Here's the pill.
• 39:11
  And it's insane.
• 39:12
  You don't feel happy?
• 39:13
  Take this SSRI.
• 39:15
  You can't get an erection?
• 39:16
  Take this.
• 39:18
  We are so pill happy.
• 39:20
  And it becomes a pill farm.
• 39:21
  And these peptides...
• 39:24
  The first time in my life I see a more, I want to say natural, but just a more feel-safer setup.
• 39:34
  I feel great.
• 39:35
  I'm 50 years old.
• 39:35
  I have a six-pack.
• 39:36
  I've had it for 30 years.
• 39:37
  But I feel great every day.
• 39:40
  I have energy.
• 39:41
  I have sex drive.
• 39:43
  And I would tell you, first of all, I'm getting sleep.
• 39:45
  Second of all, I'm getting all my blood tests.
• 39:47
  And third of all, I would train.
• 39:48
  And finally, I'm taking...
• 39:51
  proper, regulated, compounding peptides.
• 39:55
  You're doing it right.
• 39:56
  I'm trying.
• 39:57
  You're doing it right.
• 39:58
  I mean, listen, there's a lot of guys who do one of those categories and they feel it.
• 40:02
  You're working out.
• 40:04
  Your lifestyle is great.
• 40:05
  Your diet's great.
• 40:06
  Your sleep is always improving, it sounds like.
• 40:09
  And then you're polishing it off with good therapeutics.
• 40:12
  If I could just find a Katie, that'd be good.
• 40:14
  Well, I might be able to help you with that, too.
• 40:16
  She got a sister?
• 40:18
  No, not, not, not, not married, but.
• 40:22
  Let's, let's talk about a little bit more negativity because I, I fear there's a lot of guys like me that are, that are ordering from some nefarious place or maybe, you know, going to the gym and getting the bottle of Deca.
• 40:34
  What's the most dangerous thing people are ordering right now with no doctor involved at all?
• 40:39
  That's a good question.
• 40:42
  Because you've seen cases pop up of people dying from NAD, for crying out loud.
• 40:47
  I haven't actually heard that.
• 40:49
  Yeah, I think it was a gallop in New Jersey recently.
• 40:52
  People have been hospitalized for ipamorelin.
• 40:55
  Very basic compounds that are coming from research-grade facilities.
• 41:00
  It's not ipamorelin that's the issue.
• 41:02
  It's not NAD that's the issue.
• 41:03
  It's what's also in that vial.
• 41:06
  That's the issue.
• 41:09
  You know, right now there's so much attention on Red Hatru Tide.
• 41:13
  Eli Lilly just sent, I think, you know, 200 different companies to individual state attorney generals, individuals to state attorney generals.
• 41:23
  I mean, it's all over the news.
• 41:24
  So that's probably the one that is, you're going to have the highest rate of incident and issues because so many people are on it before it's FDA approved, which is unheard of.
• 41:34
  We have never in our lifetime seen...
• 41:38
  A therapy, a drug that has so much demand and interest prior to any regulated authority approving it.
• 41:48
  RETA is that drug.
• 41:49
  It's that peptide.
• 41:51
  You're of the age that you're old enough to remember the fen-fen.
• 41:55
  Oh, yeah.
• 41:55
  Man, doesn't it sound a lot like that?
• 41:57
  Very much.
• 41:58
  I mean, remember Vioxx?
• 42:00
  Oh, I forgot about that too.
• 42:01
  You know, that anti-inflammatory.
• 42:02
  Now that was an FDA-approved.
• 42:04
  But the fen-fen people were having heart attacks.
• 42:06
  You bet.
• 42:07
  Yeah.
• 42:07
  I mean, I took it.
• 42:09
  That shit was awesome at one point.
• 42:13
  I haven't gotten my hands on RETA.
• 42:15
  I probably, Ters Epitide's phenomenal for me.
• 42:20
  You know, there's an abundant amount of ways to get it.
• 42:23
  And who knows what you're getting.
• 42:24
  But I can tell you, Eli Lilly just went after a lot of people for this stuff right now.
• 42:32
  You said publicly you don't want your own industry regulated harder.
• 42:36
  Why would a founder ask for that?
• 42:39
  I want it...
• 42:41
  In this instance, I want it regulated harder.
• 42:44
  Okay.
• 42:44
  As I said earlier, I think the most important thing is patient safety for the, no pun intended, the longevity of our industry.
• 42:52
  Because here's what happens in anything, in any business, any industry.
• 42:57
  The good gets thrown in with the bad, and it all becomes this soup.
• 43:02
  We get enough bad players in the proverbial soup, the soup is gone.
• 43:07
  We need the soup to stay healthy.
• 43:09
  We need the bad players to be eliminated.
• 43:11
  The only way that I actually see the bad players getting out of the research peptides or called the unregulated peptides is by having some regulation.
• 43:21
  Now, listen, we know government's gonna overstep their bounds and they're gonna overregulate it, but I think we'll at least have them there.
• 43:29
  That's what I'm a pro fan of.
• 43:31
  Like, that's what I want.
• 43:32
  You know, it's like TRT, you know, TRT is here to stay, but...
• 43:37
  There's a lot of laws.
• 43:38
  There's a lot of things that were not favorable towards it, especially in a telehealth setting.
• 43:45
  And I'm for TRT for every male.
• 43:47
  I'm for TRT for every female if they're the right candidate for it.
• 43:51
  And there has to be some regulation to it.
• 43:54
  Now, what we tend to do, our government tends to do is overregulate it.
• 43:58
  I think the easiest, you intimated this, but the way to beat that system is to use people against themselves and make it so easy to get it the right way, like what you guys are doing.
• 44:11
  And I'm sounding like a fanboy, but you should have, I wish I would have had for social media the video of me hitting your site for the first time.
• 44:18
  I'm like,
• 44:20
  And then I kept like clicking and I'm like, oh, everything that I use, I can get from one space.
• 44:25
  So big things everybody's talking about right now.
• 44:28
  All the women want to be on.
• 44:30
  Let's take the RETA and let's take the GLPs out.
• 44:34
  I just did a whole solo episode about this.
• 44:36
  And again, for humans, we're going to.
• 44:40
  misuse things.
• 44:41
  I see regular women taking the GLPs and it's eating away their, their muscle.
• 44:47
  It's nuts.
• 44:48
  It's ladies and dudes.
• 44:52
  It's not sexy.
• 44:54
  I call it the, the Ozempic ass.
• 44:57
  It's bad.
• 44:57
  It just, it's, you don't have an ass.
• 44:59
  It's like emaciated.
• 45:00
  It's, it's not.
• 45:01
  Yeah.
• 45:01
  You, we need to get therapy for people.
• 45:05
  Well, I listen, I I've, I've gone on my soapbox about this one.
• 45:09
  It, it,
• 45:10
  There is, you know, anytime a drug or a peptide becomes a controlled substance is when there's abuse.
• 45:18
  Not everybody, because the indication is typically for obesity and type 2 diabetes.
• 45:24
  But we all have a friend.
• 45:26
  or a friend of a friend who is abusing the shit out of these GLP ones.
• 45:31
  I mean, their face structure has changed dramatically.
• 45:33
  They got the butt that doesn't exist.
• 45:35
  Their skin's starting to sag.
• 45:38
  There's some abuse happening in this category, and that is scary.
• 45:41
  And that's why largely it's not recommended for somebody with less than a 27 BMI or type 2 diabetes.
• 45:48
  But we also have this culture who wants to be skinnier and skinnier and skinnier.
• 45:52
  Speaking of something that I said earlier, BMI, that's got to go away.
• 45:56
  No, it's horrible.
• 45:56
  I'm technically with 20 BMI or something.
• 45:58
  Yeah, yeah, yeah.
• 46:00
  So GOP and put it out there.
• 46:04
  Yep.
• 46:04
  All the ladies want to take NAD and GHKCU.
• 46:08
  Love it.
• 46:09
  They love it.
• 46:09
  So that keeps them younger and younger.
• 46:11
  What are the men, all my boys here at Shell Nation, what is the one, I want to say the word, what is the one thing that they should get from Joanne Bloke's?
• 46:22
  Immediately.
• 46:23
  I love peptides, but I just think the best bang for your buck is testosterone replacement.
• 46:29
  It is the single hormone that should be optimized in every man and woman.
• 46:33
  And it is the most efficient way to do it.
• 46:36
  The beautiful thing about testosterone when it's optimized is it tends, in most instances, and we're studying this, we're doing a study on our own, it improves almost every other biomarker.
• 46:47
  It improves almost every other symptom.
• 46:50
  To me, it's the gift that keeps giving.
• 46:52
  So to me, don't even touch a peptide unless your testosterone levels are optimized naturally or with replacement in some capacity.
• 47:01
  I was on the site, and this is one of my questions I want to ask you.
• 47:05
  I've tried them all, and I've settled on the cream.
• 47:08
  Yeah.
• 47:09
  I love it.
• 47:10
  You don't have to have a needle.
• 47:11
  You can apply it twice a day, and you can regulate pretty much for where you're at.
• 47:18
  It wasn't clear because you started off saying the testosterone is a little bit regulated by state.
• 47:25
  Do you offer both?
• 47:27
  Yep.
• 47:27
  Because even there's – I've heard there's lozenges.
• 47:30
  Can you get any of them?
• 47:31
  Yeah.
• 47:31
  Depends on your state.
• 47:33
  No.
• 47:34
  So, you know, going back to regulation, there was something called the Ryan Hate Act.
• 47:40
  The Ryan Hate Act was 17, 20 years ago.
• 47:43
  It was a long time ago.
• 47:44
  I don't know the exact year off the top of my head.
• 47:47
  But it was a young man who was prescribed narcotics, opiates, and he died.
• 47:55
  And what that did is it...
• 47:58
  sent a shockwave through America, and it regulated how we prescribe any controlled substance.
• 48:05
  Prior to COVID, the Ryan Haidt Act forced individuals to go in person to see a doctor before they can be prescribed an opiate of any sort or any type of controlled substance.
• 48:17
  It could be ketamine, it could be Oxy, it could be testosterone.
• 48:22
  Those are all controlled substances.
• 48:24
  When COVID happened, they released or caught, you know, they gave a waiver to the Ryan Haidt Act
• 48:32
  So what's now started to happen is you've had some states that have stuck with the waiver, and we think it's going to actually change completely come 2027.
• 48:44
  But they've changed it to where about 34 to 36 states, I can't remember, allow you to not have the in-person visit.
• 48:52
  That's where we can prescribe a controlled substance in the United States.
• 48:56
  The other 14, 16 states, we don't touch it because it still requires an in-person visit.
• 49:02
  You can go all across the imaginary state line from one state to another, and you could literally get your testosterone virtually, or you could not.
• 49:11
  That's how it is.
• 49:12
  So I have a good 30 to 50 people that follow me to every longevity TRT doctor I go to.
• 49:19
  So we're in Michigan half the time.
• 49:22
  In Michigan, can they select any of the testosterone?
• 49:26
  Michigan and Florida is good.
• 49:28
  All right, boys, I'm coming for you guys.
• 49:30
  I'm trying to.
• 49:32
  I mean, California is great.
• 49:34
  New York's great.
• 49:35
  Tennessee's good.
• 49:36
  Colorado's good.
• 49:39
  You know, states like Maryland, states like Rhode Island, you're not going to get it.
• 49:43
  I always thought there was some rhyme or reason to it.
• 49:45
  And there really isn't.
• 49:46
  I was like, oh, it's more conservative states than a lot.
• 49:48
  No, it's more.
• 49:49
  There's no real consensus.
• 49:52
  Down here, cannabis isn't legal yet.
• 49:54
  Yeah, I know.
• 49:54
  Isn't that crazy?
• 49:56
  Down here.
• 49:56
  It makes no sense.
• 49:57
  It's like there's no state sales tax.
• 49:59
  There's no, there's going to be no real estate tax.
• 50:02
  But yet.
• 50:03
  Yeah.
• 50:03
  They can't, you can't smoke weed.
• 50:04
  I don't know if you go anywhere, you go on the elevator here, you'll smell the weed every way it smokes it.
• 50:08
  But it's crazy how that's.
• 50:10
  It's odd.
• 50:12
  I mean, on a state that has a substantial amount of people smoking pot, it doesn't make sense.
• 50:18
  The only thing I have ever thought about for Florida and why it's not is because it was just wrapped in that opiate epidemic so much.
• 50:24
  I'm going to put you on the spot a little bit.
• 50:27
  I'm going to work out something for the HTL Nation to do the testosterone.
• 50:31
  Of course.
• 50:31
  If we can do some sort of a, and guys, we'll work on this before the show's out.
• 50:34
  Let's get something where we get them a discount.
• 50:37
  Let's get everybody.
• 50:38
  Let's bring this out to the HTL Nation.
• 50:39
  Everybody go get testosterone on us.
• 50:42
  We'll help you out.
• 50:42
  So thank you for that.
• 50:43
  Consider that done.
• 50:44
  So when I started, when I was 38, 39, maybe it was in 40,
• 50:48
  I would hide the fact that I was on testosterone and everybody's like, Oh, you're taking something.
• 50:54
  I was like, yeah, it's called intensity and consistency, which is, I've pushed that all the time.
• 50:59
  It's like, everybody wants to know what I'm on.
• 51:01
  Like, I can tell you what I'm on, but you're not going to do the work.
• 51:04
  I'm at the gym at 5.
• 51:05
  AM every day, all days at N and Y can't teach that.
• 51:09
  And I don't take days off.
• 51:11
  And everyone's like, you're crazy, you got to take rest.
• 51:13
  And I've rested a little bit more.
• 51:15
  Long story short is ever since peptides, everybody's a peptide distributor now.
• 51:20
  Just look on your social media, everybody's pushing it.
• 51:23
  When did the stigma end?
• 51:25
  And did you guys have something to do with this to make it easier?
• 51:30
  Where did the stigma end?
• 51:31
  Because everybody seems to be on it and it's cool now.
• 51:33
  I think it's twofold.
• 51:35
  One is more people are accepting it just by...
• 51:39
  word of mouth and, and, you know, they realize like, it's not just a bodybuilder thing.
• 51:43
  I think the hardest stigma was to get around was testosterone is steroids.
• 51:49
  Steroids are only for bodybuilders.
• 51:52
  And there was a time where there was a massive amount of abuse.
• 51:56
  That's changed, I mean, we're talking about replacement.
• 51:59
  We're talking about levels that are not physiologically beyond 2000 nanograms per deciliter.
• 52:05
  We're talking about replacing what should exist in demand that doesn't exist in demand because there's so many things around it.
• 52:11
  The other piece that has changed and I think improved
• 52:15
  is there's actually been data that has come out and said testosterone replacement is actually good for men.
• 52:20
  It's good for women.
• 52:21
  It doesn't actually increase your rate of prostate cancer.
• 52:24
  It doesn't actually increase your rate of a heart attack.
• 52:27
  It reduces it.
• 52:28
  Some data has actually come in the tailwind of that to give us a little bit more breathing room.
• 52:33
  But I think, listen, I think we're in a much different time of acceptance.
• 52:38
  We have a far different understanding of what testosterone is versus testosterone.
• 52:42
  you know, for lack of words, stacking the Winnie V's, the DECA's, the, you know, the D-balls and everything else, doing that crazy stuff.
• 52:49
  But sipping aid is extremely safe when done under clinical supervision.
• 52:54
  Well, everything in moderation, including moderation, is good.
• 52:57
  But so to give you guys a background is these bodybuilders, Arnold Schwarzenegger, who had open heart surgery, wasn't taking it to get to his to 600, 700, 800, even a thousand patients.
• 53:08
  for his testosterone.
• 53:10
  He wanted to be between two and 4,000.
• 53:12
  You bet.
• 53:13
  So this was like, they were shooting horse tranquilizers.
• 53:17
  They were not horse tranquilizers.
• 53:19
  I just did the Rogan thing.
• 53:20
  They were shooting.
• 53:22
  What is the growth hormone?
• 53:23
  Yeah.
• 53:24
  Massive growth hormone on top of testosterone.
• 53:26
  So they were abusing this stuff.
• 53:29
  So it is not the same.
• 53:30
  And you're seeing what I would argue.
• 53:33
  It's just outcomes.
• 53:33
  When you're seeing a 50 year old dude with a six pack,
• 53:37
  Other people want that.
• 53:39
  And I'm going to keep this well into my 60s, 70s, 80s, and I'm going to live till 100.
• 53:46
  And think about it.
• 53:46
  Now you have actual studies that support, hey, it's not bad for your heart.
• 53:51
  It's not bad for prostate.
• 53:53
  And the same for women.
• 53:55
  I mean, women have largely been under-prescribed or just completely overlooked.
• 54:01
  Women have more testosterone than they do estrogen.
• 54:04
  It's the one hormone that really, really improves a woman's life as well.
• 54:08
  So I think we're in a much different space than what we were five years ago, certainly 10 years ago.
• 54:14
  You know, it's become part of culture.
• 54:15
  So, you know, you see your buddy, your neighbor who's looking good and looking fit and he goes, yeah, man, I'm on replacement.
• 54:21
  You're going to want to get on it too.
• 54:23
  Yeah, I remember when all the women were like, oh, I don't want to get big and bulky.
• 54:27
  I always tell them the same thing.
• 54:28
  I go, go try.
• 54:29
  Yeah, yeah.
• 54:30
  This isn't easy.
• 54:30
  Do it.
• 54:31
  I lift heavy.
• 54:33
  And I eat like a machine to get like this.
• 54:36
  So somebody's listening.
• 54:38
  The HDL Nation's listening to this right now, and they're convinced.
• 54:40
  I'm going to joinbolics.com tonight.
• 54:43
  Where do they start and what do they ask for?
• 54:46
  That's it right there, joinblokes.com.
• 54:48
  And, you know, for the men, we got a great community on Instagram at Get Blokes for Women.
• 54:53
  It's at Joy Women's Wellness.
• 54:55
  But we always say start with a lab.
• 54:57
  Just know what's going on under the hood.
• 55:00
  And then meet with one of our clinicians.
• 55:01
  We'll walk you through it.
• 55:02
  That's super affordable.
• 55:04
  It's like $119 or something?
• 55:06
  Yeah, it's $150 for a 55-bile marker panel.
• 55:10
  We discount that for new customers.
• 55:12
  And then you can go all the way up to, and that comes with a 30-minute visit, go all the way up to 110-bile markers, and that comes with an hour visit.
• 55:19
  The average primary care doc meets with their patient anywhere from seven to nine minutes.
• 55:23
  We're giving you unavoidable 30 minutes to an hour with a clinician who specializes in optimization, holistic medicine, testosterone replacement.
• 55:33
  I recorded my...
• 55:36
  regular doctor reading my biomarkers back to me.
• 55:41
  And it was a joke.
• 55:42
  I bet they were confused.
• 55:43
  They're like, oh, you're iron.
• 55:44
  No, no, no, I know it backwards.
• 55:46
  But they're like, out of all these, and they did a lot.
• 55:49
  I did my annual.
• 55:50
  So I went to my normal doctor and said, I want a full physical.
• 55:55
  I had the heart, blood, everything checked.
• 55:58
  And the telehealth, when they got back.
• 55:59
  But by the way, it took three weeks or a month.
• 56:02
  It took an ungodly amount of time.
• 56:04
  Maybe it was even longer than a month.
• 56:05
  It was...
• 56:06
  A long time.
• 56:07
  How long does it take to get the blood work back from you guys?
• 56:09
  It's back in three to five days.
• 56:11
  Okay.
• 56:12
  This was weeks.
• 56:13
  Yeah.
• 56:13
  And then by the time I got it back, they literally said your iron is low.
• 56:18
  And I'm like, all this.
• 56:21
  And everything else was optimal.
• 56:22
  So I was like, this is a waste of time.
• 56:24
  But I really wanted to know my blood pressure.
• 56:27
  I wanted to know my heart.
• 56:28
  I had my heart checked.
• 56:29
  Everything checked.
• 56:31
  And they said, I have heart disease runs in my family.
• 56:35
  Yeah.
• 56:36
  And the lady said, you literally have reverse chance of getting a heart attack.
• 56:40
  Like, you're under.
• 56:43
  Whatever you're doing, she said, keep doing.
• 56:45
  Yeah.
• 56:45
  And I was like, okay.
• 56:46
  It's those research peps.
• 56:48
  To be honest, it's probably the testosterone replacement.
• 56:51
  I mean, it improves heart health in most men.
• 56:55
  And, you know, I think the only thing that you just want to be really, really leery of with testosterone replacement and any type, you know, in clomiphene, which is a serum that can increase your testosterone levels is your hematocrit.
• 57:08
  Last question, because I want to hammer on this, because this is a pay it forward.
• 57:10
  This is why we get along.
• 57:11
  I want everything I do, the harder life is to pay it forward.
• 57:14
  We don't charge anything.
• 57:15
  We don't cause it.
• 57:16
  I don't want people to go through the problems that I've gone through.
• 57:19
  The guy's listening right now who feels exactly the way you felt back then.
• 57:24
  Besides going to the website, what does he need to do in the next seven days?
• 57:29
  Like, what conversations does he need to have with himself today?
• 57:33
  Maybe he's a little chunky.
• 57:34
  Maybe he's not happy with the woman.
• 57:35
  Maybe his wife's mad at him.
• 57:37
  What does he need to do in the next seven days to take action?
• 57:41
  Be honest with yourself.
• 57:43
  Isn't that the hardest thing?
• 57:44
  It's hard, man.
• 57:45
  I told you earlier, you're like, hey, what were the symptoms?
• 57:48
  I was not honest with myself.
• 57:50
  That was the first symptom.
• 57:51
  I lied to myself.
• 57:53
  I said I was good.
• 57:54
  I was comfortable in my own skin.
• 57:56
  I was content with my sex drive.
• 57:59
  And I look back at that now, and I just want to go, I want to slap myself and say, dude, why did you lie to yourself?
• 58:07
  We talked about honesty earlier.
• 58:08
  I'm extremely honest.
• 58:10
  The one person I lied to was myself.
• 58:13
  We do that.
• 58:14
  We treat ourselves the worst.
• 58:15
  Thank you for having me.
• 58:16
  I love talking about this stuff.
• 58:18
  Yeah.
• 58:19
  You know, I'm a champion of people just owning their health.
• 58:22
  And, you know, you said you had heart issues.
• 58:24
  I had my, it runs in my family.
• 58:26
  And to me, anything beyond where my dad died, I want to keep going and thriving for my kids.
• 58:32
  And I want everybody to do that.
• 58:34
  Commit to having Katie back on.
• 58:36
  We didn't get into, we didn't get into fertility.
• 58:37
  We come down here a lot.
• 58:38
  We didn't get into the fertility.
• 58:40
  I skipped over half the questions because we're running up against time.
• 58:43
  But we have every show with rapid fire.
• 58:46
  So this is fun.
• 58:47
  This is just one word to one sentence answer.
• 58:50
  So biggest hormone myth you hear every single week.
• 58:54
  If I'm on testosterone, I got to stay on it the rest of my life.
• 58:57
  It's not true.
• 58:59
  I will unpack that later.
• 59:01
  One supplement actually worth the money.
• 59:03
  That's a good one.
• 59:07
  I think magnesium is a very good supplement depending on which magnesium you're taking and what you're trying to solve.
• 59:14
  Sleep is usually one of those and anxiety.
• 59:18
  One supplement that's a total waste.
• 59:22
  I think DHEA is a waste.
• 59:25
  Wow.
• 59:26
  The studies really, it's, first of all, it's overregulated.
• 59:32
  It's not even allowed in many countries.
• 59:34
  It's considered a performance enhancing drug.
• 59:37
  So if you're an athlete, you can't take it.
• 59:39
  Most literature shows it doesn't do much.
• 59:42
  What about melatonin?
• 59:43
  I'm a proponent of it.
• 59:46
  I think that's kind of like what we talked about, everything in certain doses.
• 59:50
  I think you've got to look at how much you're taking, the source, and is it solving what you need it to solve?
• 59:58
  Most studies will say do it short term and don't abuse it.
• 1:00:02
  That's a story for everything.
• 1:00:03
  Sleep habit you actually keep, not the one you recommend.
• 1:00:06
  I wear an eye mask.
• 1:00:07
  That's huge.
• 1:00:08
  I sleep with a fan.
• 1:00:09
  Darken, whatever you can do in any sleep environment, darken it.
• 1:00:14
  Oh, I love that.
• 1:00:15
  One number every adult should know about their own body.
• 1:00:19
  That's a good question.
• 1:00:21
  These are good.
• 1:00:23
  I would say probably your blood pressure.
• 1:00:28
  I mean, especially as you age.
• 1:00:30
  Yeah.
• 1:00:30
  If you don't know your blood pressure, you probably should know it.
• 1:00:33
  A rule about your marriage you will never break again.
• 1:00:36
  I will never lose my sex drive.
• 1:00:39
  It's so much more fun.
• 1:00:42
  One thing your kids do that instantly resets your priorities.
• 1:00:46
  Man, I love my kids, by the way.
• 1:00:50
  Well, I mean, anytime they stop and give me a hug, it resets it.
• 1:00:55
  And any oxytocin I get from my kids, it's a reset.
• 1:00:59
  That's great.
• 1:01:00
  Something you believed about health five years ago that you now think is flat out wrong.
• 1:01:05
  Well, I mean, I think the propaganda by the government and health is exactly that.
• 1:01:12
  It's bullshit.
• 1:01:13
  It's propaganda.
• 1:01:14
  I think we live through an evolution that many generations will not with COVID and the vaccine.
• 1:01:20
  And I think it opened everybody's eyes to what's actually going on behind the scenes.
• 1:01:25
  Now we got to do something about it.
• 1:01:26
  This is crazy.
• 1:01:26
  You bet your ass we do.
• 1:01:27
  This is crazy.
• 1:01:28
  It's insane.
• 1:01:29
  I mean, we didn't even get into the Somali daycare center in Minnesota.
• 1:01:33
  It's like, what?
• 1:01:34
  Yeah, you know, the fucked up thing is there's a lot of people who don't want to know.
• 1:01:41
  And there's a lot of people who...
• 1:01:44
  Don't align with us.
• 1:01:45
  And there's one planet and we're on a different planet.
• 1:01:48
  And it's really hard to understand.
• 1:01:50
  I want to know everything.
• 1:01:51
  Yeah, me too.
• 1:01:52
  I want to know everything.
• 1:01:53
  I want to know when the aliens landed.
• 1:01:54
  I want to know who's the aliens that are among us.
• 1:01:57
  All the good stuff.
• 1:01:58
  Brother, this has been a pleasure.
• 1:01:59
  Thank you for coming down.
• 1:02:00
  I think I just made a new best friend.
• 1:02:02
  And I really, really appreciate you coming down and spending some time with me.
• 1:02:06
  So until next week, be heart and life.
• 1:02:08
  Please rate and share this podcast.
• 1:02:09
  I'm active on all social platforms and love to hear from my Segal supporters.
• 1:02:13
  Each and every episode is sponsored by my company, National Technology Management, the easiest and best IT company to do business with, delivering peace of mind with technology every day, even simplifying cybersecurity.
• 1:02:25
  Visit TrustNTM.com for more info.
• 1:02:28
  Until next week, be harder than life.