Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
How to weigh up the pros & cons when choosing your manufacturer with Xenia Chen, Founder of luxury tights brand Threads
Today I’m learning from Xenia Chen, the Founder of Threads.
Threads is a new direct-to-consumer luxury tights brand. By cutting out the middleman and working directly with their Italian factory, they’re able to offer customers a luxurious and high-quality pair of tights at a fraction of the going price.
We’re chatting about the differences between working with a Chinese manufacturer vs working with an Italian manufacturer and how to weigh up the pros and cons of both, the importance of doing deep customer research before building your brand and why Facebook marketing is key in driving growth…
The skinny
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