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Texas Tech’s Financial Leap Powers Big 12 | Texas Tech Red Raiders Football News
Texas Tech’s athletic empire is soaring — fueled by record-breaking spending, a blockbuster transfer class, and a historic season that brought them their first Big 12 title and a College Football Playoff semifinal berth. With a roster that ranked second most expensive in college football, the program’s success is just the tip of the iceberg: the university’s NIL collective, The Matador Club, and massive fundraising — nearing billions — are reshaping college sports. Cody Campbell, a former player turned energy titan and head of the Texas Tech University System’s board, is pushing the Big 12 to…
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