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How LEGO Rebuilt Its Brand by Listening to Adults
In this milestone 100th episode, Lucas and Luna explore how LEGO transformed its brand by embracing adult fans, or AFOLs (Adult Fans of LEGO). They trace the company's near-bankruptcy in 2003, the strategic shift from chasing digital trends to deepening core brand values, and the specific 2007 launch of the LEGO Creator Expert line that sparked a billion-dollar adult market. The hosts discuss how LEGO's Ideas platform turned customer co-creation into a marketing engine, and why the brand's focus on 'systematic creativity' keeps both kids and adults engaged. They touch…
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