157: How to Start Your Own Drink Brand: From Idea to Shelf
Ever thought about launching your own beverage brand?
It might sound like a far-fetched idea, but after hearing this conversation with Dr. Roger Wu, you might just find yourself thinking, "Hey… maybe I could do this."
Roger shares how he turned a recurring problem he saw in his patients into an innovative eye-health drink. He walks us through how he went from an idea in his head to a finished product in hand, while still working his day job.
You'll learn:
What a formulation lab is and why it's a key early step
How he found a startup-friendly co-packer willing to take a chance (and it's name!)…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.