The Great Deception: "I'm so sorry about my deceptive advertising....but at least it worked"
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"Oh what a tangled web we weave, when first we practice to deceive"...Sir Walter Scott.
Traditional dealer advertising is loaded with half-truths and outright falsehoods. Unfortunately, these practices have endured because they work.
The most important thing a buyer can do is to not fall for the wrong things....fall for a beautiful car that fits your lifestyle AND NOT for a false promise.
In this episode, Lennie lays out the most frequently used "deceptive phrases", what they really mean and how they can be used to take advantage of a novice car buyer.
Listen and pass it on…
The skinny
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