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Structured Vendor Programs Increase Operational Load for MSPs
The dominant structural shift highlighted is the increasing systematization and formalization of vendor-to-MSP growth channels, where vendors now dictate partner engagement through structured programs, marketplaces, and packaged offers. According to Dave Sobel, this trend is driven by vendors such as Microsoft, NinjaOne, GoTo (LogMeIn), and Forcepoint, each advancing formal partner networks and explicit funding paths. The episode contends that these programs operate less as genuine strategies for MSPs and more as distribution mechanisms, shifting operational and support burdens downstream to…
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