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Oklahoma Weighs Jersey Patch Deal | Oklahoma Sooners Football News
Oklahoma’s AD Roger Denny is holding firm on jersey patches, refusing to rush into a deal that doesn’t match the value of the Sooners brand. He’s seen other schools act fast, but Oklahoma’s market has evolved — they’re waiting for the perfect blend of financial terms and brand alignment. A patch might not debut until midseason or even later, as they prioritize quality over speed. With Notre Dame and Ohio State raking in $20M+ annually and the Big 12 securing a $20M Monster Energy deal, Oklahoma knows they can wait — their patience reflects a smart, premium strategy in a revenue-hungry sport…
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