This Week: T-Mobile's Allan Samson on T-Mix and the Future of Customer Choice

The Week with Roger · Nov 9, 2026 · 11m

Analysts Don Kellogg and Roger Entner are joined by T-Mobile CMO Allan Samson to unpack the new T-Mix program, its core philosophy, and how it gives customers greater control and perks.

00:00 Episode intro

00:25 T-Mix program overview

02:25 T-Life app integration and 90 day rolling perk selection

06:35 Highlighted perks and customer benefits

08:00 Key brand partnerships

09:03 Transparent benefit pricing

09:58 Factoring in device choice

11:30Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Allan Samson, T-Mobile, T-Mix…