Latest / The Dentalpreneur Podcast w/ Dr. Mark Costes
2402: Why Great Marketing Can't Save a Broken Dental Practice
On today's episode, Dr. Mark Costes welcomes Andre Santos, co-founder of Pain-Free Dental Marketing, for a deep dive into what truly makes dental marketing effective. Andre shares his journey from software engineering at GameStop to building a successful, dental-exclusive marketing agency. Together, they unpack why great marketing often fails—spoiler alert: it's usually an operations issue, not a marketing one.
The conversation hits on key strategies for fee-for-service vs PPO practices, how to make your practice stand out in a noisy digital world, and how authenticity and storytelling are…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.