Athletic Brewing is Changing the Game | Why NFL Quarterbacks Are Betting on Non-Alcoholic Beer, Performance & a New Drinking Culture

That Sober Guy Podcast · Sep 17, 2026 · 42m

Athletic Brewing Is Changing the Game.

What happens when NFL quarterbacks stop just drinking the beer and start owning the company?

Dak Prescott and Drake Maye recently became athlete-owners of Athletic Brewing, one of the biggest names in the non-alcoholic beer movement. And their involvement raises a much bigger question:

Are we watching a major shift in sports culture?

For decades, beer and professional sports were practically inseparable. The old-school NFL quarterback was the guy crushing beers after the game. Today, elite athletes are talking about recovery, sleep, performance…