Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The Branded Ads System Behind 170+ Ecommerce Brands
How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, breaks down the exact system that delivers ad plans in 24 hours, moves to production in a week, and uses performance data to drive every creative decision.
In This Episode:
The full branded ads pipeline: kickoff to live ads in 10 business days
Why performance data runs creative strategy (not opinions)
20 ads per batch and the 5% hit rate reality
How AI enables speed without replacing human designers
Product-level personas vs. brand-level personas (the big unlock)
Why emotional…
The skinny
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