Latest / Cloud Wars Live with Bob Evans

FinancialForce Becomes Certinia | CEO Scott Brown on Company Rebranding
The Big Themes:
Purpose-built solutions centered on people: Managing resources to deliver for customers can be a challenge for companies with large services organizations. Certinia's solutions are purpose-built, focusing on the people and the service economy business, rather than product ID, which was formerly considered to be the "center of the universe."
Synchronous process flows: When looking at process flows, most companies find that they have silos of automation, and the "as quoted" verse "as delivered" aspects generally are not in alignment. "By having a system that runs all the way…
The skinny
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