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🤯Why Most Websites FAIL! (Insights from 100+ Projects) · Marketing For Tradies

• 0:00
  SPEAKER_00: You need to have a good understanding of why you your website is going to exist.
• 0:05
  SPEAKER_00: What's the goal or outcome you're actually trying to achieve from it?
• 0:09
  SPEAKER_00: What's the plan of how you're going to create this website to ensure that it gets you to your goals?
• 0:16
  SPEAKER_00: There's so many websites out there that get created and they may even convert at a high rate.
• 0:21
  SPEAKER_00: But Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:30
  SPEAKER_00: I'm your host, Shannon, and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:39
  SPEAKER_00: Let's dive in.
• 0:43
  SPEAKER_00: Most websites that get created are a failure.
• 0:46
  SPEAKER_00: And when I say they're a failure, I mean they are not helping your business grow and scale, generate leads, or build brand authority.
• 0:55
  SPEAKER_00: They're not doing anything, they're just sitting there, and you've probably just ticked it off your list to say that you have it.
• 1:02
  SPEAKER_00: But after building over a hundred websites over the past five years, there are some key things that I've noticed are missing in all the websites that fail.
• 1:14
  SPEAKER_00: And in this episode, I'm going to talk you through those three elements that a website that converts needs in order to help you grow and scale your business, generate leads, and build brand authority.
• 1:28
  SPEAKER_00: The first thing your website needs is a good strategy.
• 1:31
  SPEAKER_00: So you need to have a good understanding of why you your website is going to exist.
• 1:37
  SPEAKER_00: What's the goal or outcome you're actually trying to achieve from it?
• 1:41
  SPEAKER_00: How is it going to look and feel?
• 1:43
  SPEAKER_00: Who is it trying to connect to?
• 1:46
  SPEAKER_00: What is the message you're trying to convey?
• 1:49
  SPEAKER_00: And how are your offers, services, and products or programs going to be presented on there in a way that connects to your target market?
• 1:59
  SPEAKER_00: Who is it going to be for?
• 2:02
  SPEAKER_00: Who are you trying to speak to?
• 2:04
  SPEAKER_00: What is the purpose of it?
• 2:06
  SPEAKER_00: What's the plan of how you're going to create this website to ensure that it gets you to your goal?
• 2:12
  SPEAKER_00: Creating a website and a strategy isn't just about the way that it looks.
• 2:17
  SPEAKER_00: And it's so easy to get caught up in that because, you know, even if you work with a service provider in this space, like generally it's all about the way that the website looks rather than the way that it functions and how it converts or helps you grow your business.
• 2:31
  SPEAKER_00: But before you do anything, there should be some strategy and goals and outcomes that you're trying to achieve from having this website.
• 2:41
  SPEAKER_00: Otherwise, it is just something that you want to tick off the list and is nice to have and is probably not worth the investment.
• 2:49
  SPEAKER_00: The second thing your website absolutely needs and is why most websites fail, is traffic.
• 2:56
  SPEAKER_00: If you don't have traffic and visitors coming to your website and they're visitors who are actively looking for what you offer and are in your target market and a perfect fit or at least potential clients and prospects for your business, but at least some traffic, like there's so many websites out there that get created and they may even convert at a high rate, but they don't have any traffic.
• 3:20
  SPEAKER_00: They don't have anyone going to the website, they've got no eyes on their offers, they've got no opportunity to even convince someone that they could potentially work with them.
• 3:30
  SPEAKER_00: So, in order to have a website that is actually effective and isn't a failure, you need to have a way to drive traffic to it.
• 3:36
  SPEAKER_00: You need to have a way to get in front of your target market and get them to click through to the website to view what it is that you do and at least give you an opportunity to sell yourself.
• 3:48
  SPEAKER_00: The third thing is systems.
• 3:51
  SPEAKER_00: So a lot of people think of systems as like software or automations and things like that, and that is a part of it.
• 3:57
  SPEAKER_00: And then a lot of people will question well, what's that even got to do with a website?
• 4:02
  SPEAKER_00: Well, you need to look at your website as a complete marketing system in itself.
• 4:08
  SPEAKER_00: Like it's a whole ecosystem that should get traffic and attract ideal clients and convert that traffic into leads, and then that shouldn't be the end of it.
• 4:19
  SPEAKER_00: Having the right systems and processes behind the scenes turns your website into an actual machine, which means you're going to convert more leads into customers, which is the purpose of the website itself.
• 4:31
  SPEAKER_00: Yes, it's there to generate leads, but ultimately it's there to help you get clients and customers.
• 4:37
  SPEAKER_00: So to not think about the systems behind the website, thinking about, you know, automated responder contact after someone inquires with you, nurture sequences, email marketing, lead management processes, all of these things that help you get the client or get the customer converted means that you are missing a huge piece of the puzzle when it comes to a website that helps you actually grow your business.
• 5:08
  SPEAKER_00: Because leads on their own are great, but they're not the solution.
• 5:12
  SPEAKER_00: They're not what you actually want.
• 5:15
  SPEAKER_00: You actually want more clients and customers.
• 5:18
  SPEAKER_00: So having a website that doesn't help you do that is in my eyes a failure and something that's often overlooked and forgotten about because it's not on the actual website itself.
• 5:31
  SPEAKER_00: So, like I said, most websites don't cover all of this stuff.
• 5:35
  SPEAKER_00: It's usually created to look nice and maybe it's designed to convert, maybe it has traffic, maybe it has systems, but all of these three things together will ensure that your website is a success and not a failure.
• 5:50
  SPEAKER_00: And if you're missing these things, then it may be time to consider how you can add those missing pieces in so that you have a fully comprehensive marketing system around your website.
• 6:01
  SPEAKER_00: But if you want to dive deeper into this topic, I've got a free training in the show notes that you can access.
• 6:07
  SPEAKER_00: I go way deeper into these three things that your website absolutely needs so you have a better understanding about each and every point.
• 6:15
  SPEAKER_00: So you can get free access in the show notes right now where I dive into strategy traffic and systems your website needs so that it's a success.
• 6:25
  SPEAKER_00: Hope you enjoyed this episode and I'll see you next time.
• 6:28
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 6:30
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 6:36
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 6:46
  SPEAKER_00: I'll see you in the next episode.