Latest / Omni Talk Retail / Kroger’s Automation Reset, Starbucks & Why There Ain’t No Party Like A Walgreens Party | Fast Five

Transcript

Kroger’s Automation Reset, Starbucks & Why There Ain’t No Party Like A Walgreens Party | Fast Five · Omni Talk Retail

• 0:00
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  the
• 0:01
  OMNITALK
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:03
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
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  a
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  management
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  consulting
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  most
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  clients,
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  to
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  retailers
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  and
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  consumer
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  products
• 0:22
  companies
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  be
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  on
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  Visit
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• 0:45
  mirakl.com
• 0:48
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• 0:49
  Your
• 0:49
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• 0:49
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• 0:50
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• 0:51
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  but
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  teams
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  on
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  Corso
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• 0:55
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  hello,
• 1:41
  you
• 1:42
  are
• 1:42
  listening
• 1:42
  to
• 1:43
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• 1:44
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• 1:44
  Five,
• 1:45
  ranked
• 1:45
  in
• 1:45
  the
• 1:45
  top
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  10%
• 1:46
  of
• 1:46
  all
• 1:46
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• 1:47
  globally
• 1:47
  and
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  currently
• 1:48
  the
• 1:48
  only
• 1:48
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• 1:49
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  the
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• 1:52
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• 1:53
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• 1:54
  Five
• 1:54
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• 1:54
  the
• 1:54
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• 1:54
  that
• 1:55
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• 1:55
  hope
• 1:55
  makes
• 1:55
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• 1:56
  feel
• 1:56
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• 1:56
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• 1:56
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• 1:57
  but
• 1:57
  most
• 1:57
  importantly,
• 1:58
  a
• 1:58
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• 1:58
  happier
• 1:58
  each
• 1:59
  week
• 1:59
  too.
• 1:59
  And
• 2:00
  the
• 2:00
  Fast
• 2:00
  5
• 2:00
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• 2:00
  just
• 2:01
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• 2:01
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• 2:01
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• 2:01
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• 2:01
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• 2:02
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• 2:02
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• 2:02
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• 2:02
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• 2:02
  Omnitok
• 2:03
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• 2:04
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• 2:04
  alongside
• 2:05
  our
• 2:05
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• 2:05
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• 2:06
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• 2:06
  which
• 2:06
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• 2:06
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• 2:07
  a
• 2:07
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• 2:07
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• 2:08
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  our
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  Retail
• 2:12
  Technology
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• 2:13
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• 2:13
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  the
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  latest
• 2:14
  retail
• 2:15
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• 2:15
  Trends.
• 2:16
  Today
• 2:16
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• 2:17
  September
• 2:17
  17,
• 2:18
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• 2:19
  I'm
• 2:19
  one
• 2:19
  of
• 2:20
  your
• 2:20
  hosts,
• 2:20
  Anne
• 2:20
  Mazinga.
• 2:21
  And
• 2:21
  I'm
• 2:21
  Chris
• 2:21
  Walton.
• 2:21
  And
• 2:22
  we're
• 2:22
  here
• 2:22
  live
• 2:23
  from
• 2:23
  the
• 2:24
  Musion
• 2:24
  Group
• 2:24
  booth
• 2:25
  in
• 2:25
  Paris
• 2:26
  at
• 2:26
  NRF
• 2:27
  Europe
• 2:27
  to
• 2:28
  bring
• 2:28
  you
• 2:28
  all
• 2:28
  the
• 2:29
  top
• 2:29
  headlines
• 2:29
  from
• 2:30
  the
• 2:30
  past
• 2:30
  week
• 2:30
  making
• 2:30
  waves
• 2:31
  in
• 2:31
  the
• 2:31
  world
• 2:31
  of
• 2:31
  omnichannel
• 2:32
  retailing.
• 2:33
  But
• 2:33
  Chris,
• 2:34
  before
• 2:34
  we
• 2:34
  get
• 2:34
  to
• 2:35
  the
• 2:35
  headlines,
• 2:36
  we're
• 2:36
  here
• 2:36
  in
• 2:36
  Paris.
• 2:37
  We
• 2:37
  are.
• 2:37
  It's
• 2:37
  so
• 2:38
  it's
• 2:38
  so
• 2:38
  energetic.
• 2:39
  I'm
• 2:39
  loving
• 2:39
  it
• 2:39
  here.
• 2:39
  It
• 2:40
  is.
• 2:40
  It's
• 2:40
  beautiful
• 2:40
  here.
• 2:41
  It
• 2:41
  slept
• 2:41
  in
• 2:42
  like
• 2:42
  three
• 2:42
  days.
• 2:42
  Yes.
• 2:43
  So
• 2:43
  you'll
• 2:44
  be
• 2:44
  able
• 2:44
  to
• 2:44
  tell
• 2:44
  very
• 2:45
  few
• 2:45
  people
• 2:45
  on
• 2:45
  the
• 2:45
  podcast
• 2:46
  listening.
• 2:47
  But
• 2:47
  because
• 2:48
  I
• 2:48
  asked
• 2:48
  you
• 2:48
  this
• 2:48
  in
• 2:48
  Amsterdam
• 2:49
  and
• 2:49
  we
• 2:49
  are
• 2:50
  in
• 2:50
  the
• 2:51
  food
• 2:51
  capital
• 2:51
  of
• 2:51
  the
• 2:51
  world,
• 2:52
  I
• 2:52
  have
• 2:52
  to
• 2:52
  ask
• 2:52
  you
• 2:53
  now,
• 2:53
  what's
• 2:53
  the
• 2:53
  best
• 2:54
  thing
• 2:54
  you've
• 2:54
  eaten
• 2:54
  so
• 2:55
  far
• 2:55
  in
• 2:55
  Paris?
• 2:56
  Oh,
• 2:56
  it's
• 2:57
  without
• 2:57
  a
• 2:57
  doubt.
• 2:58
  I
• 2:58
  teased
• 2:59
  it
• 2:59
  last
• 2:59
  weekend.
• 3:00
  We
• 3:00
  arrived
• 3:01
  on
• 3:01
  Sunday
• 3:01
  and
• 3:01
  the
• 3:02
  first
• 3:02
  place
• 3:02
  I
• 3:02
  went
• 3:02
  to,
• 3:03
  I
• 3:03
  looked
• 3:03
  it
• 3:03
  up.
• 3:03
  I
• 3:03
  looked
• 3:03
  up,
• 3:04
  ah.
• 3:04
  I'm
• 3:05
  gonna
• 3:05
  make
• 3:05
  sure
• 3:05
  I
• 3:05
  get
• 3:05
  it
• 3:05
  right
• 3:06
  too,
• 3:06
  because
• 3:06
  it's
• 3:06
  very
• 3:07
  hard
• 3:07
  for
• 3:07
  me
• 3:07
  to
• 3:07
  say,
• 3:07
  ah,
• 3:09
  meuvelu
• 3:10
  eh,
• 3:10
  me
• 3:11
  vel.
• 3:12
  Literally
• 3:13
  every
• 3:14
  French
• 3:14
  speaking
• 3:14
  person
• 3:14
  that
• 3:15
  listens
• 3:15
  to
• 3:15
  this
• 3:15
  podcast
• 3:16
  fringed,
• 3:17
  vomited
• 3:17
  a
• 3:17
  little
• 3:18
  bit.
• 3:18
  Yeah.
• 3:18
  But
• 3:18
  I
• 3:19
  went
• 3:19
  and
• 3:19
  got
• 3:19
  the
• 3:19
  pastry
• 3:20
  that
• 3:20
  I
• 3:20
  wanted.
• 3:20
  It's
• 3:20
  like
• 3:20
  a
• 3:20
  raisin
• 3:21
  sweet
• 3:21
  bread.
• 3:22
  Got
• 3:22
  two
• 3:22
  of
• 3:23
  them,
• 3:23
  ate
• 3:23
  them
• 3:24
  both.
• 3:25
  I
• 3:25
  think
• 3:25
  I
• 3:25
  got
• 3:26
  stung
• 3:26
  by
• 3:26
  a
• 3:26
  hornet
• 3:27
  too,
• 3:27
  because
• 3:27
  there
• 3:27
  were
• 3:27
  all
• 3:27
  these.
• 3:28
  Yeah,
• 3:29
  there
• 3:29
  was
• 3:29
  like
• 3:29
  a
• 3:29
  lot
• 3:29
  of.
• 3:29
  Did
• 3:30
  you
• 3:30
  see
• 3:30
  that?
• 3:30
  Yeah,
• 3:30
  there
• 3:30
  were
• 3:31
  a
• 3:31
  lot
• 3:31
  of
• 3:31
  bees
• 3:31
  in
• 3:31
  there.
• 3:31
  I
• 3:31
  think
• 3:31
  I
• 3:32
  got
• 3:32
  stung.
• 3:32
  I
• 3:33
  got
• 3:33
  stung
• 3:33
  pretty
• 3:33
  bad.
• 3:34
  Okay.
• 3:34
  But
• 3:35
  yeah,
• 3:35
  so
• 3:35
  that's
• 3:36
  what
• 3:36
  I
• 3:36
  did.
• 3:36
  What
• 3:37
  was
• 3:37
  your.
• 3:37
  What
• 3:37
  was
• 3:37
  your
• 3:38
  favorite
• 3:38
  bite?
• 3:38
  Mine
• 3:38
  is
• 3:39
  a
• 3:39
  chocolate
• 3:40
  bretzel
• 3:42
  au
• 3:42
  chocolate.
• 3:43
  Okay.
• 3:43
  I
• 3:44
  tried
• 3:44
  to
• 3:44
  bring
• 3:44
  one
• 3:44
  for
• 3:44
  you
• 3:44
  this
• 3:45
  morning.
• 3:45
  Oh,
• 3:45
  wow,
• 3:45
  that
• 3:46
  was
• 3:46
  nice
• 3:46
  of
• 3:46
  you.
• 3:47
  This
• 3:47
  is
• 3:47
  the
• 3:47
  bakery.
• 3:47
  I
• 3:48
  can't
• 3:48
  pronounce
• 3:49
  it.
• 3:49
  It's
• 3:49
  right
• 3:49
  by
• 3:50
  our
• 3:50
  hotel
• 3:50
  and
• 3:51
  it
• 3:51
  is
• 3:51
  the
• 3:51
  most
• 3:52
  wonderful.
• 3:52
  So
• 3:52
  I
• 3:52
  brought
• 3:52
  you
• 3:52
  a
• 3:53
  pan
• 3:53
  of
• 3:53
  chocolati.
• 3:54
  Thank
• 3:54
  you.
• 3:55
  But
• 3:55
  which
• 3:55
  will
• 3:55
  come
• 3:56
  in.
• 3:56
  Come
• 3:56
  in
• 3:56
  later.
• 3:57
  Yeah.
• 3:57
  All
• 3:58
  right.
• 3:58
  This
• 3:58
  thing
• 3:58
  is
• 3:59
  like
• 3:59
  a.
• 4:00
  It's
• 4:00
  a
• 4:00
  pretzel.
• 4:01
  You
• 4:01
  know,
• 4:02
  pretzels.
• 4:02
  It's
• 4:02
  in
• 4:02
  the
• 4:02
  shape
• 4:03
  of
• 4:03
  a
• 4:03
  pretzel.
• 4:04
  It
• 4:04
  has
• 4:05
  sea
• 4:05
  salt
• 4:05
  and
• 4:05
  chocolate
• 4:06
  inside
• 4:07
  of
• 4:07
  like
• 4:08
  the
• 4:08
  dough
• 4:09
  is
• 4:09
  more
• 4:09
  like
• 4:09
  a
• 4:09
  cinnamon
• 4:10
  roll.
• 4:11
  They
• 4:11
  were
• 4:11
  sold
• 4:11
  out
• 4:11
  this
• 4:12
  morning
• 4:12
  already
• 4:12
  at
• 4:13
  7am
• 4:13
  when
• 4:14
  they
• 4:14
  opened
• 4:14
  like
• 4:14
  6,
• 4:15
  somebody
• 4:15
  came
• 4:15
  in
• 4:15
  and
• 4:15
  bought
• 4:16
  them
• 4:16
  all.
• 4:16
  So
• 4:16
  I'm
• 4:16
  gonna
• 4:16
  have
• 4:16
  to
• 4:17
  keep
• 4:17
  searching,
• 4:17
  but
• 4:17
  I
• 4:17
  will
• 4:18
  find
• 4:18
  you
• 4:18
  one.
• 4:19
  The
• 4:19
  Bretzel.
• 4:19
  I'll
• 4:20
  chuck.
• 4:20
  That
• 4:20
  sounds
• 4:20
  amazing.
• 4:21
  That's.
• 4:21
  You
• 4:21
  know,
• 4:21
  it
• 4:21
  makes
• 4:21
  me
• 4:22
  wonder
• 4:22
  too.
• 4:22
  And
• 4:22
  why
• 4:22
  haven't
• 4:22
  we
• 4:23
  called
• 4:23
  the
• 4:23
  beer
• 4:23
  pretzel
• 4:24
  the
• 4:24
  Beerle
• 4:24
  or
• 4:25
  something
• 4:25
  like
• 4:25
  that
• 4:25
  in
• 4:25
  the
• 4:25
  U.S.
• 4:26
  like,
• 4:26
  why
• 4:26
  do
• 4:27
  we
• 4:27
  call
• 4:27
  it
• 4:27
  the
• 4:27
  beer
• 4:27
  pretzel?
• 4:28
  Why
• 4:28
  don't
• 4:28
  we
• 4:28
  get
• 4:28
  a
• 4:28
  little
• 4:28
  more
• 4:28
  creative
• 4:29
  with
• 4:29
  that?
• 4:30
  Why
• 4:30
  do
• 4:30
  the
• 4:30
  French
• 4:31
  need
• 4:31
  to
• 4:31
  own
• 4:31
  the
• 4:31
  Bretzel?
• 4:32
  Why
• 4:32
  can't
• 4:32
  the
• 4:32
  Americans
• 4:33
  get
• 4:33
  it?
• 4:33
  Get
• 4:33
  on
• 4:33
  it.
• 4:34
  Come
• 4:34
  with.
• 4:34
  Very
• 4:34
  loud.
• 4:35
  Let's
• 4:36
  get
• 4:36
  the
• 4:36
  beer
• 4:36
  going,
• 4:36
  folks.
• 4:37
  Hey,
• 4:37
  we're
• 4:38
  all
• 4:38
  friends
• 4:38
  here.
• 4:39
  Maybe
• 4:40
  until
• 4:40
  we
• 4:41
  get
• 4:42
  like
• 4:42
  pummeled.
• 4:43
  All
• 4:43
  right,
• 4:43
  all
• 4:43
  right.
• 4:43
  Well,
• 4:44
  let's
• 4:44
  get
• 4:44
  to
• 4:44
  today's
• 4:45
  headlines.
• 4:46
  Today
• 4:46
  in
• 4:47
  this
• 4:47
  week's
• 4:47
  Fast5,
• 4:48
  we've
• 4:48
  got
• 4:48
  news
• 4:48
  on
• 4:49
  Walgreens
• 4:49
  going
• 4:49
  after
• 4:50
  party
• 4:50
  supplies.
• 4:51
  Starbucks
• 4:51
  using
• 4:52
  Vision
• 4:52
  AI
• 4:52
  to
• 4:53
  monitor
• 4:53
  in
• 4:53
  store
• 4:54
  inventory.
• 4:54
  Pacsun
• 4:55
  announcing
• 4:55
  the
• 4:56
  formation
• 4:56
  of
• 4:56
  an
• 4:56
  industry
• 4:57
  first
• 4:57
  youth
• 4:57
  council
• 4:58
  and
• 4:58
  the
• 4:59
  growing
• 4:59
  preference
• 4:59
  of
• 4:59
  AI
• 5:00
  search
• 5:00
  engines
• 5:01
  over
• 5:01
  Google.
• 5:01
  But
• 5:01
  we
• 5:02
  begin
• 5:02
  today
• 5:03
  live
• 5:03
  from
• 5:04
  NRF
• 5:04
  Paris
• 5:05
  at
• 5:05
  the
• 5:05
  Fusion
• 5:05
  Group's
• 5:06
  podcast
• 5:06
  studio
• 5:07
  with
• 5:07
  news
• 5:07
  on
• 5:08
  Kroger.
• 5:08
  Ann
• 5:08
  that's
• 5:09
  right,
• 5:09
  headline
• 5:09
  number
• 5:10
  one,
• 5:10
  Kroger
• 5:11
  is
• 5:11
  reviewing
• 5:12
  its
• 5:12
  automated
• 5:13
  e
• 5:13
  commerce
• 5:13
  fulfillment
• 5:14
  network.
• 5:14
  According
• 5:14
  to
• 5:14
  GroceryDive,
• 5:15
  Kroger
• 5:15
  is
• 5:16
  conducting
• 5:16
  a
• 5:16
  quote,
• 5:17
  full
• 5:17
  site
• 5:17
  by
• 5:18
  site
• 5:18
  analysis,
• 5:19
  end
• 5:19
  quote,
• 5:19
  of
• 5:20
  its
• 5:20
  automated
• 5:20
  order
• 5:20
  fulfillment
• 5:21
  network
• 5:21
  as
• 5:21
  it
• 5:21
  looks
• 5:22
  to
• 5:22
  improve
• 5:22
  profitability
• 5:23
  and
• 5:23
  reduce
• 5:24
  costs.
• 5:24
  Interim
• 5:25
  CEO
• 5:25
  Ron
• 5:25
  Sargent
• 5:26
  said
• 5:26
  Thursday
• 5:26
  during
• 5:27
  the
• 5:27
  grocer's
• 5:27
  second
• 5:28
  quarter
• 5:28
  earnings
• 5:29
  call.
• 5:29
  Sargent
• 5:30
  said
• 5:30
  that
• 5:30
  the
• 5:30
  supermarket
• 5:31
  operator
• 5:31
  intends
• 5:31
  to
• 5:32
  focus
• 5:32
  on
• 5:32
  store
• 5:32
  level
• 5:33
  fulfillment
• 5:33
  as
• 5:33
  it
• 5:34
  strives
• 5:34
  to
• 5:34
  provide
• 5:35
  grocery
• 5:35
  delivery
• 5:36
  services
• 5:37
  faster
• 5:37
  and
• 5:38
  more
• 5:38
  efficiently.
• 5:39
  Instead,
• 5:39
  developed
• 5:40
  in
• 5:40
  partnership
• 5:40
  with
• 5:41
  UK
• 5:41
  based
• 5:41
  automatic
• 5:42
  sorry
• 5:42
  automation
• 5:43
  specialist
• 5:44
  Ocado,
• 5:44
  Kroger's
• 5:45
  automated
• 5:45
  e
• 5:45
  commerce
• 5:46
  network
• 5:46
  features
• 5:47
  robotic
• 5:47
  warehouses
• 5:48
  that
• 5:48
  connect
• 5:48
  to
• 5:49
  smaller
• 5:49
  facilities
• 5:50
  known
• 5:50
  as
• 5:50
  spokes.
• 5:52
  Quote,
• 5:52
  where
• 5:52
  we
• 5:53
  have
• 5:53
  been
• 5:53
  strong,
• 5:54
  where
• 5:54
  we
• 5:54
  have
• 5:54
  seen
• 5:55
  strong
• 5:55
  demand
• 5:55
  in
• 5:55
  high
• 5:55
  density
• 5:56
  areas,
• 5:56
  these
• 5:57
  facilities
• 5:57
  deliver
• 5:57
  better
• 5:58
  results
• 5:58
  than
• 5:58
  those
• 5:59
  facilities
• 5:59
  where
• 5:59
  density
• 6:00
  is
• 6:00
  lower
• 6:00
  and
• 6:00
  customer
• 6:01
  adoption
• 6:02
  has
• 6:02
  been
• 6:02
  slower,
• 6:03
  end
• 6:03
  quote.
• 6:03
  Sargent
• 6:04
  said
• 6:04
  about
• 6:04
  the
• 6:04
  network,
• 6:05
  adding,
• 6:05
  quote
• 6:05
  we
• 6:06
  are
• 6:06
  taking
• 6:06
  a
• 6:06
  hard
• 6:07
  look
• 6:07
  at
• 6:07
  some
• 6:07
  of
• 6:07
  our
• 6:07
  automated
• 6:08
  facilities,
• 6:09
  end
• 6:09
  quote.
• 6:10
  Chris,
• 6:11
  what
• 6:11
  are
• 6:11
  your
• 6:12
  insights
• 6:12
  here
• 6:12
  on
• 6:13
  Kroger's
• 6:13
  purported
• 6:14
  site
• 6:14
  by
• 6:14
  site
• 6:14
  analysis
• 6:15
  of
• 6:15
  its
• 6:15
  automated
• 6:16
  e
• 6:16
  commerce
• 6:17
  fulfillment
• 6:17
  network?
• 6:18
  Oh,
• 6:18
  my
• 6:18
  insights?
• 6:19
  That's
• 6:19
  a
• 6:19
  new
• 6:19
  question.
• 6:19
  We
• 6:20
  haven't
• 6:20
  had
• 6:20
  that
• 6:20
  before.
• 6:21
  All
• 6:21
  right,
• 6:22
  well,
• 6:22
  you
• 6:22
  know
• 6:23
  my
• 6:23
  thoughts
• 6:23
  in
• 6:23
  general
• 6:24
  for
• 6:24
  this.
• 6:24
  I
• 6:24
  think
• 6:24
  this
• 6:25
  is
• 6:25
  the
• 6:25
  right
• 6:25
  move.
• 6:25
  Yeah,
• 6:26
  I
• 6:26
  do.
• 6:26
  I
• 6:26
  think,
• 6:27
  you
• 6:27
  know,
• 6:27
  Ron
• 6:27
  Sargent,
• 6:28
  you
• 6:28
  know,
• 6:28
  the
• 6:28
  interim
• 6:29
  CEO,
• 6:29
  he
• 6:29
  appears
• 6:30
  to
• 6:30
  be
• 6:30
  making
• 6:30
  the
• 6:30
  tough
• 6:30
  decisions,
• 6:31
  he's
• 6:31
  making
• 6:31
  the
• 6:31
  tough
• 6:32
  calls.
• 6:32
  He
• 6:33
  isn't
• 6:33
  gonna.
• 6:33
  You
• 6:33
  know,
• 6:34
  one
• 6:34
  of
• 6:34
  the
• 6:34
  first
• 6:34
  things
• 6:34
  you
• 6:34
  learn
• 6:35
  about
• 6:35
  in
• 6:35
  business
• 6:35
  school
• 6:35
  is
• 6:35
  like
• 6:36
  you
• 6:36
  don't
• 6:36
  ever
• 6:36
  want
• 6:36
  to
• 6:37
  fall
• 6:37
  into
• 6:37
  the
• 6:37
  sunk
• 6:37
  cost
• 6:38
  trap,
• 6:38
  like
• 6:38
  the
• 6:38
  fact
• 6:38
  you've
• 6:39
  spent
• 6:39
  billions
• 6:39
  of
• 6:39
  dollars
• 6:40
  on
• 6:40
  something
• 6:40
  that
• 6:40
  you're
• 6:40
  gonna
• 6:40
  keep
• 6:41
  doubling
• 6:41
  down
• 6:41
  on
• 6:41
  it
• 6:41
  until
• 6:42
  it
• 6:42
  works.
• 6:42
  So
• 6:43
  he's
• 6:43
  trying
• 6:43
  to
• 6:43
  avoid
• 6:43
  that.
• 6:44
  That's
• 6:44
  my
• 6:44
  first
• 6:45
  takeaway.
• 6:45
  My
• 6:45
  other
• 6:45
  takeaway
• 6:46
  is
• 6:47
  that,
• 6:47
  you
• 6:47
  know,
• 6:47
  this
• 6:48
  is
• 6:48
  kind
• 6:48
  of
• 6:48
  how
• 6:48
  we
• 6:48
  figured
• 6:49
  things
• 6:49
  were
• 6:49
  going
• 6:49
  to
• 6:49
  play
• 6:50
  out.
• 6:50
  Yeah.
• 6:50
  You
• 6:50
  know,
• 6:50
  if
• 6:51
  you
• 6:51
  look
• 6:51
  back
• 6:51
  at
• 6:51
  our
• 6:51
  coverage
• 6:52
  for
• 6:52
  the
• 6:52
  past,
• 6:52
  God,
• 6:53
  I
• 6:53
  don't
• 6:53
  know,
• 6:53
  five,
• 6:54
  six,
• 6:54
  seven
• 6:54
  years
• 6:55
  since
• 6:55
  we
• 6:55
  started
• 6:55
  talking
• 6:56
  about
• 6:56
  micro
• 6:56
  fulfillment,
• 6:57
  we
• 6:57
  always
• 6:57
  had
• 6:58
  questions
• 6:58
  about
• 6:59
  whether
• 6:59
  or
• 6:59
  not
• 6:59
  the
• 6:59
  large
• 7:00
  centralized
• 7:01
  automated
• 7:01
  facilities
• 7:02
  would
• 7:03
  play
• 7:03
  out
• 7:03
  across
• 7:03
  America
• 7:04
  Yeah,
• 7:04
  and
• 7:04
  it
• 7:04
  sounds
• 7:05
  like
• 7:05
  they
• 7:05
  may
• 7:05
  not
• 7:05
  be.
• 7:06
  And
• 7:06
  it
• 7:06
  sounds
• 7:06
  like
• 7:06
  where
• 7:07
  they
• 7:07
  are
• 7:07
  working
• 7:07
  is
• 7:07
  where
• 7:08
  there's
• 7:08
  urban
• 7:09
  density,
• 7:09
  where
• 7:09
  you
• 7:10
  can.
• 7:10
  Where
• 7:10
  it's
• 7:10
  similar
• 7:10
  to
• 7:11
  what
• 7:11
  you
• 7:11
  see
• 7:11
  in
• 7:11
  London,
• 7:12
  where
• 7:12
  Ocado
• 7:13
  is
• 7:13
  successful.
• 7:14
  So
• 7:14
  in
• 7:14
  some
• 7:14
  ways
• 7:15
  I'm
• 7:15
  not
• 7:15
  surprised
• 7:15
  by
• 7:16
  this,
• 7:16
  but
• 7:16
  those
• 7:16
  are
• 7:17
  my
• 7:17
  thoughts
• 7:17
  right
• 7:17
  now.
• 7:17
  But
• 7:18
  I'm
• 7:18
  curious.
• 7:18
  I'm
• 7:19
  interviewing
• 7:19
  Ocado
• 7:20
  CEO
• 7:20
  Tim
• 7:20
  Steiner
• 7:21
  on
• 7:21
  stage.
• 7:21
  I
• 7:21
  haven't
• 7:22
  actually
• 7:22
  met
• 7:22
  him
• 7:23
  yet
• 7:23
  or
• 7:23
  talked
• 7:23
  about
• 7:24
  what
• 7:25
  our
• 7:25
  discussion
• 7:25
  topic
• 7:26
  is
• 7:26
  going
• 7:26
  to
• 7:26
  be,
• 7:26
  but
• 7:26
  I'm
• 7:26
  hoping
• 7:27
  to
• 7:27
  at
• 7:27
  least
• 7:27
  get
• 7:27
  some
• 7:28
  insight
• 7:28
  into
• 7:29
  how
• 7:29
  they're
• 7:29
  thinking
• 7:30
  about
• 7:31
  Kroger,
• 7:31
  the
• 7:32
  landscape
• 7:32
  for
• 7:33
  automation
• 7:33
  in
• 7:33
  the
• 7:33
  US
• 7:33
  but
• 7:34
  really
• 7:34
  broadly
• 7:34
  too,
• 7:35
  because
• 7:35
  I
• 7:35
  think
• 7:35
  they're
• 7:35
  in
• 7:36
  14
• 7:36
  countries
• 7:37
  and
• 7:37
  I
• 7:37
  gotta
• 7:38
  imagine
• 7:38
  there's
• 7:38
  a
• 7:38
  lot
• 7:38
  of
• 7:39
  similarities
• 7:40
  in
• 7:40
  terms
• 7:40
  of
• 7:40
  what
• 7:41
  works
• 7:41
  across
• 7:41
  those
• 7:41
  countries
• 7:42
  as
• 7:42
  well
• 7:42
  as
• 7:42
  differences
• 7:43
  that
• 7:43
  we
• 7:43
  can
• 7:43
  learn
• 7:44
  about
• 7:44
  as
• 7:44
  U.S.
• 7:45
  grocers
• 7:45
  and
• 7:45
  consumers
• 7:46
  too.
• 7:46
  So
• 7:47
  that's
• 7:47
  my
• 7:47
  takeaway.
• 7:48
  Yeah,
• 7:48
  I
• 7:49
  think
• 7:49
  you
• 7:49
  hit
• 7:49
  on
• 7:49
  a
• 7:49
  lot
• 7:49
  of
• 7:50
  important
• 7:50
  points.
• 7:50
  One
• 7:51
  being
• 7:51
  we
• 7:52
  know
• 7:52
  that
• 7:53
  in
• 7:53
  the
• 7:53
  US
• 7:54
  Especially,
• 7:55
  stores
• 7:55
  are
• 7:56
  still
• 7:56
  important
• 7:57
  fulfillment
• 7:57
  centers
• 7:58
  when
• 7:58
  it
• 7:58
  comes
• 7:58
  to
• 7:58
  doing
• 7:59
  last
• 7:59
  mile
• 8:00
  efficiently
• 8:02
  and
• 8:02
  really
• 8:03
  being
• 8:03
  cost
• 8:03
  effective.
• 8:04
  That's
• 8:04
  cheaper,
• 8:04
  right?
• 8:05
  It
• 8:05
  is.
• 8:05
  And
• 8:05
  that's
• 8:05
  why
• 8:06
  I
• 8:06
  think
• 8:06
  you
• 8:06
  see
• 8:07
  even
• 8:07
  retailers
• 8:07
  like
• 8:08
  Target
• 8:08
  expanding
• 8:09
  their
• 8:09
  footprints
• 8:09
  in
• 8:10
  stores
• 8:10
  and
• 8:10
  expanding
• 8:11
  their
• 8:11
  back
• 8:11
  rooms
• 8:11
  so
• 8:11
  that
• 8:11
  they
• 8:11
  can
• 8:12
  do
• 8:12
  more
• 8:12
  in
• 8:12
  store
• 8:12
  fulfillment.
• 8:13
  Even
• 8:13
  Kroger
• 8:13
  is
• 8:14
  talking
• 8:14
  about
• 8:14
  some
• 8:15
  of
• 8:15
  their
• 8:15
  new
• 8:15
  concepts,
• 8:16
  where
• 8:16
  they're
• 8:16
  going
• 8:16
  to,
• 8:16
  you
• 8:17
  know,
• 8:17
  give
• 8:17
  more
• 8:17
  space
• 8:18
  in
• 8:18
  the
• 8:18
  back
• 8:18
  room.
• 8:19
  Although
• 8:20
  I
• 8:20
  don't
• 8:20
  think
• 8:20
  that
• 8:21
  takes
• 8:21
  away
• 8:22
  from
• 8:22
  the
• 8:23
  role
• 8:23
  that
• 8:23
  these
• 8:23
  fulfillment
• 8:24
  centers
• 8:24
  play.
• 8:24
  But
• 8:24
  I
• 8:25
  think
• 8:25
  Ron
• 8:25
  Sargent
• 8:25
  is
• 8:26
  smartly
• 8:26
  kind
• 8:26
  of
• 8:26
  going
• 8:27
  through
• 8:27
  and
• 8:27
  looking
• 8:27
  at
• 8:28
  what.
• 8:28
  Where
• 8:28
  do
• 8:29
  these
• 8:29
  make
• 8:29
  sense?
• 8:30
  Because
• 8:30
  they
• 8:30
  do
• 8:30
  make
• 8:31
  sense.
• 8:31
  Walmart's
• 8:31
  building
• 8:32
  another.
• 8:32
  You
• 8:33
  know,
• 8:33
  they're
• 8:33
  building
• 8:34
  facilities
• 8:34
  where
• 8:34
  they're
• 8:35
  automating
• 8:35
  some
• 8:35
  of
• 8:35
  these
• 8:36
  processes
• 8:36
  too.
• 8:36
  But
• 8:37
  I
• 8:37
  think
• 8:37
  it's
• 8:37
  just
• 8:37
  really
• 8:38
  reevaluating
• 8:39
  smartly
• 8:39
  as
• 8:39
  Sargent
• 8:40
  is
• 8:40
  the
• 8:40
  nodes
• 8:40
  in
• 8:41
  the
• 8:41
  network
• 8:41
  and
• 8:41
  what
• 8:42
  makes
• 8:42
  sense
• 8:42
  and
• 8:43
  what,
• 8:43
  what
• 8:44
  buildings
• 8:45
  are
• 8:45
  fulfilling,
• 8:45
  which
• 8:46
  operations.
• 8:47
  But
• 8:47
  I'm
• 8:47
  curious
• 8:48
  about
• 8:48
  this
• 8:48
  because
• 8:48
  what
• 8:48
  this
• 8:49
  really
• 8:49
  makes
• 8:49
  me
• 8:49
  think
• 8:50
  about
• 8:50
  more
• 8:50
  than
• 8:50
  anything
• 8:51
  is
• 8:51
  the
• 8:52
  challenge
• 8:52
  that
• 8:52
  Amazon
• 8:53
  has
• 8:53
  in
• 8:53
  front
• 8:53
  of
• 8:53
  them.
• 8:54
  Okay.
• 8:55
  With.
• 8:55
  With
• 8:56
  delivery,
• 8:56
  especially
• 8:57
  as
• 8:57
  they're
• 8:57
  starting
• 8:57
  to
• 8:58
  get
• 8:58
  more
• 8:58
  into
• 8:58
  grocery.
• 8:59
  Because
• 8:59
  if
• 8:59
  Kroger's
• 9:00
  having
• 9:00
  problems
• 9:01
  with
• 9:01
  this
• 9:01
  and
• 9:01
  Kroger
• 9:01
  has
• 9:02
  2,800
• 9:03
  store
• 9:03
  locations
• 9:03
  across
• 9:04
  the
• 9:04
  U.S.
• 9:05
  what
• 9:05
  does
• 9:05
  this
• 9:05
  mean
• 9:06
  for
• 9:06
  the
• 9:06
  continued
• 9:07
  expansion
• 9:07
  of
• 9:07
  Amazon
• 9:08
  with
• 9:08
  no
• 9:08
  stores?
• 9:09
  Yes,
• 9:10
  they
• 9:10
  have
• 9:10
  fulfillment
• 9:11
  centers,
• 9:11
  but
• 9:11
  we're
• 9:12
  seeing
• 9:12
  from
• 9:12
  this
• 9:12
  that
• 9:12
  Kroger
• 9:13
  is
• 9:13
  having
• 9:13
  a
• 9:13
  lot
• 9:14
  of
• 9:14
  difficulty
• 9:14
  with
• 9:15
  these
• 9:15
  fulfillment
• 9:15
  centers.
• 9:16
  How
• 9:16
  is
• 9:16
  Amazon
• 9:17
  going
• 9:17
  to
• 9:17
  do
• 9:17
  this
• 9:17
  better
• 9:18
  with
• 9:18
  no
• 9:19
  physical
• 9:19
  locations?
• 9:20
  Yeah,
• 9:20
  it's
• 9:20
  a
• 9:21
  tough
• 9:21
  challenge.
• 9:21
  I
• 9:21
  mean,
• 9:21
  that
• 9:21
  was
• 9:22
  part
• 9:22
  of
• 9:22
  the,
• 9:22
  that
• 9:22
  was,
• 9:23
  that's
• 9:23
  a
• 9:23
  good
• 9:23
  point
• 9:23
  because
• 9:23
  that
• 9:24
  was
• 9:24
  part
• 9:24
  of
• 9:24
  the
• 9:24
  premise
• 9:24
  of
• 9:24
  these
• 9:25
  Kroger
• 9:25
  fulfillment
• 9:25
  centers
• 9:26
  too,
• 9:26
  is
• 9:26
  that
• 9:26
  they
• 9:26
  could
• 9:26
  go
• 9:26
  into
• 9:27
  markets
• 9:27
  where
• 9:27
  they
• 9:27
  don't
• 9:27
  even
• 9:28
  have
• 9:28
  stores.
• 9:29
  Right.
• 9:29
  And
• 9:29
  see
• 9:30
  and
• 9:30
  get
• 9:30
  them
• 9:30
  to
• 9:30
  work
• 9:30
  and
• 9:31
  get
• 9:31
  them
• 9:31
  to
• 9:31
  deliver
• 9:31
  products.
• 9:32
  And
• 9:32
  it
• 9:32
  doesn't
• 9:33
  seem
• 9:33
  like
• 9:33
  that's
• 9:33
  been
• 9:34
  working
• 9:34
  the
• 9:34
  way
• 9:34
  that
• 9:35
  they
• 9:35
  had
• 9:35
  hoped.
• 9:35
  So
• 9:35
  that's
• 9:36
  an
• 9:36
  interesting
• 9:36
  point.
• 9:36
  Yeah.
• 9:36
  Just
• 9:37
  another
• 9:37
  challenge
• 9:37
  for
• 9:37
  Amazon's
• 9:38
  grocery
• 9:38
  strategy.
• 9:39
  All
• 9:39
  right,
• 9:40
  headline
• 9:40
  number
• 9:40
  two,
• 9:41
  Walgreens
• 9:41
  is
• 9:41
  dedicating
• 9:42
  in
• 9:42
  store
• 9:42
  space
• 9:43
  to
• 9:43
  party
• 9:43
  supplies
• 9:44
  and
• 9:45
  expanding
• 9:45
  its
• 9:46
  assortment
• 9:46
  in
• 9:46
  the
• 9:46
  category
• 9:47
  according
• 9:47
  to
• 9:47
  retail
• 9:47
  dive.
• 9:48
  Walgreens
• 9:49
  is
• 9:49
  expanding
• 9:49
  its
• 9:50
  party
• 9:50
  supply
• 9:50
  lineup
• 9:51
  in
• 9:51
  stores
• 9:51
  and
• 9:52
  online.
• 9:52
  And
• 9:54
  online,
• 9:54
  the
• 9:54
  retailer
• 9:55
  now
• 9:55
  has
• 9:55
  dedicated
• 9:56
  in
• 9:56
  store
• 9:56
  space
• 9:56
  for
• 9:57
  party
• 9:57
  supplies
• 9:57
  with
• 9:57
  nearly
• 9:58
  five
• 9:58
  times
• 9:59
  more
• 10:00
  than
• 10:00
  before.
• 10:00
  Not
• 10:00
  nine
• 10:01
  times
• 10:01
  like
• 10:01
  Ferris
• 10:01
  Bueller,
• 10:02
  but
• 10:02
  five
• 10:02
  times.
• 10:03
  Some
• 10:03
  of
• 10:03
  the
• 10:03
  retailer's
• 10:04
  party
• 10:04
  items
• 10:04
  are
• 10:04
  also
• 10:05
  available
• 10:05
  for
• 10:05
  30
• 10:05
  minute
• 10:06
  pickup
• 10:06
  or
• 10:07
  even
• 10:07
  one
• 10:07
  hour
• 10:07
  delivery
• 10:08
  should
• 10:08
  you
• 10:08
  need
• 10:08
  that
• 10:08
  helium
• 10:09
  balloon.
• 10:09
  And
• 10:10
  because
• 10:10
  the
• 10:10
  expanded
• 10:11
  assortment
• 10:11
  includes
• 10:11
  helium
• 10:12
  balloons,
• 10:13
  cake
• 10:13
  toppers,
• 10:14
  party
• 10:14
  plates,
• 10:14
  napkins,
• 10:15
  banners,
• 10:15
  foil
• 10:16
  backdrops
• 10:17
  and
• 10:17
  decorative
• 10:17
  centerpieces.
• 10:18
  And
• 10:19
  some
• 10:19
  of
• 10:19
  the
• 10:19
  items,
• 10:20
  Ann,
• 10:20
  are
• 10:20
  starting
• 10:20
  at
• 10:20
  $1.99.
• 10:21
  Can
• 10:21
  you
• 10:21
  believe
• 10:22
  this?
• 10:22
  All
• 10:22
  right.
• 10:22
  What
• 10:23
  a
• 10:23
  steal.
• 10:23
  I
• 10:23
  know,
• 10:23
  right?
• 10:24
  The
• 10:24
  move
• 10:24
  comes
• 10:25
  after
• 10:25
  Party
• 10:25
  City
• 10:25
  filed
• 10:26
  for
• 10:26
  Chapter
• 10:26
  11
• 10:27
  bankruptcy
• 10:27
  a
• 10:28
  second
• 10:28
  time
• 10:28
  and
• 10:29
  then
• 10:29
  announced
• 10:29
  the
• 10:29
  closure
• 10:30
  of
• 10:30
  nearly
• 10:31
  700
• 10:31
  locations.
• 10:32
  And
• 10:33
  as
• 10:33
  you
• 10:33
  can
• 10:33
  tell
• 10:33
  by
• 10:34
  the
• 10:34
  increased
• 10:35
  enthusiasm.
• 10:36
  Yes.
• 10:36
  In
• 10:36
  my
• 10:36
  voice
• 10:37
  as
• 10:37
  I
• 10:37
  read
• 10:37
  that
• 10:37
  headline.
• 10:38
  This
• 10:39
  is
• 10:39
  also
• 10:39
  the
• 10:39
  A
• 10:39
  and
• 10:39
  M
• 10:39
  Put
• 10:40
  yout
• 10:40
  on
• 10:40
  the
• 10:40
  Spot
• 10:40
  question.
• 10:41
  All
• 10:41
  right,
• 10:42
  all
• 10:42
  right,
• 10:42
  here
• 10:42
  it
• 10:42
  is.
• 10:43
  And
• 10:43
  I
• 10:43
  quote,
• 10:44
  after
• 10:44
  Party
• 10:44
  City's
• 10:45
  Chapter
• 10:45
  11
• 10:46
  filing
• 10:46
  and
• 10:47
  liquidation,
• 10:48
  is
• 10:48
  there
• 10:48
  still
• 10:48
  enough
• 10:48
  to
• 10:49
  go
• 10:49
  around
• 10:49
  that
• 10:49
  physical
• 10:50
  retail.
• 10:50
  Physical
• 10:51
  retail.
• 10:51
  Ann
• 10:52
  needs
• 10:52
  new
• 10:52
  players
• 10:53
  to
• 10:53
  pick
• 10:53
  up
• 10:53
  the
• 10:53
  slack
• 10:54
  and
• 10:54
  introduce
• 10:55
  these
• 10:55
  categories.
• 10:56
  End
• 10:56
  quote.
• 10:57
  Yes,
• 10:57
  yes,
• 10:58
  I
• 10:58
  do
• 10:58
  think
• 10:58
  so.
• 10:59
  And
• 10:59
  not
• 10:59
  all
• 11:00
  retail
• 11:00
  players,
• 11:00
  let
• 11:01
  me.
• 11:01
  Make
• 11:01
  note
• 11:01
  of
• 11:01
  that.
• 11:02
  But
• 11:02
  Chris,
• 11:03
  have
• 11:04
  you
• 11:04
  ever
• 11:04
  found
• 11:04
  yourself,
• 11:05
  like
• 11:05
  on
• 11:05
  a
• 11:06
  Christmas
• 11:06
  morning
• 11:07
  thinking,
• 11:08
  I
• 11:09
  need
• 11:09
  some
• 11:09
  things,
• 11:10
  I
• 11:11
  need
• 11:11
  to
• 11:11
  get
• 11:11
  plates
• 11:12
  because
• 11:12
  we
• 11:12
  don't
• 11:13
  have
• 11:13
  enough
• 11:13
  plates.
• 11:14
  I
• 11:14
  need
• 11:15
  some
• 11:16
  kind
• 11:16
  of.
• 11:16
  I
• 11:16
  have
• 11:16
  had
• 11:16
  a
• 11:16
  plate
• 11:17
  emergency.
• 11:17
  Yes,
• 11:17
  yes.
• 11:18
  You
• 11:19
  know
• 11:19
  what's
• 11:19
  open
• 11:19
  on
• 11:19
  Christmas?
• 11:20
  Not
• 11:20
  a
• 11:20
  hell
• 11:21
  of
• 11:21
  a
• 11:21
  lot.
• 11:21
  Not
• 11:21
  a
• 11:21
  hell
• 11:21
  of
• 11:22
  a
• 11:22
  lot.
• 11:22
  But
• 11:22
  you
• 11:22
  know
• 11:22
  what
• 11:22
  is
• 11:22
  open?
• 11:23
  Walgreens,
• 11:23
  24
• 11:24
  hours.
• 11:24
  Walgreens,
• 11:25
  24
• 11:25
  hours
• 11:25
  stores.
• 11:26
  Which
• 11:26
  is,
• 11:26
  I
• 11:27
  think,
• 11:27
  why
• 11:28
  this
• 11:28
  move
• 11:28
  is
• 11:28
  so
• 11:29
  brilliant.
• 11:30
  Not
• 11:31
  only
• 11:31
  is
• 11:31
  this
• 11:32
  an
• 11:32
  area
• 11:32
  where
• 11:33
  I
• 11:33
  think
• 11:33
  people
• 11:33
  are
• 11:33
  already
• 11:34
  going,
• 11:34
  you
• 11:34
  already
• 11:35
  know
• 11:35
  that
• 11:36
  if,
• 11:36
  if
• 11:36
  it's
• 11:36
  a,
• 11:36
  especially
• 11:37
  in
• 11:37
  a
• 11:37
  holiday
• 11:37
  emergency
• 11:38
  situation
• 11:39
  where
• 11:39
  you
• 11:39
  need
• 11:39
  these
• 11:40
  types
• 11:40
  of
• 11:40
  products,
• 11:41
  Walgreens
• 11:41
  is
• 11:41
  available.
• 11:42
  They're
• 11:42
  going
• 11:42
  to
• 11:42
  be
• 11:43
  open.
• 11:44
  And
• 11:44
  I
• 11:44
  also
• 11:44
  Think
• 11:45
  that
• 11:45
  this
• 11:45
  is
• 11:45
  going
• 11:46
  to
• 11:46
  increase
• 11:46
  the
• 11:46
  basket
• 11:47
  for
• 11:47
  some
• 11:48
  of
• 11:48
  those
• 11:48
  shoppers.
• 11:48
  They're
• 11:48
  not
• 11:49
  just
• 11:49
  going
• 11:49
  to
• 11:49
  be
• 11:49
  going
• 11:49
  there
• 11:50
  to
• 11:50
  get
• 11:50
  the
• 11:50
  party
• 11:50
  supplies.
• 11:51
  They're
• 11:51
  going
• 11:51
  to
• 11:51
  be
• 11:51
  picking
• 11:52
  up
• 11:52
  extra
• 11:52
  sodas
• 11:53
  or
• 11:53
  maybe
• 11:53
  they're
• 11:53
  picking
• 11:53
  up,
• 11:54
  like,
• 11:54
  little
• 11:54
  toys
• 11:55
  or
• 11:55
  candy
• 11:56
  or
• 11:56
  something
• 11:56
  to
• 11:56
  put
• 11:57
  in
• 11:57
  these
• 11:57
  party
• 11:57
  bags.
• 11:58
  Like,
• 11:58
  I
• 11:58
  think
• 11:58
  this
• 11:58
  is
• 11:59
  a
• 11:59
  very,
• 12:00
  very
• 12:00
  smart,
• 12:01
  strategic
• 12:01
  move
• 12:02
  for
• 12:02
  Walgreens.
• 12:03
  And
• 12:03
  even
• 12:03
  as
• 12:03
  I've
• 12:04
  been
• 12:04
  walking,
• 12:04
  I
• 12:04
  was
• 12:04
  in
• 12:04
  New
• 12:05
  York
• 12:05
  last
• 12:05
  week.
• 12:05
  We
• 12:06
  were
• 12:06
  in
• 12:06
  Paris
• 12:06
  this
• 12:06
  week.
• 12:07
  Even
• 12:07
  as
• 12:07
  you
• 12:07
  walk
• 12:07
  in
• 12:08
  these
• 12:08
  little
• 12:08
  city
• 12:08
  versions
• 12:09
  of,
• 12:09
  you
• 12:10
  know,
• 12:10
  Carrefour
• 12:10
  or
• 12:11
  whatever
• 12:11
  Monoprix
• 12:12
  might
• 12:12
  be,
• 12:13
  they
• 12:13
  have
• 12:14
  significant
• 12:15
  party
• 12:16
  supply
• 12:16
  areas
• 12:16
  and
• 12:17
  they
• 12:17
  are
• 12:17
  wiped
• 12:17
  out.
• 12:18
  And
• 12:18
  the
• 12:18
  French
• 12:18
  know
• 12:18
  how
• 12:18
  to
• 12:19
  party.
• 12:19
  That
• 12:19
  shouldn't
• 12:19
  be
• 12:19
  a
• 12:19
  surprise.
• 12:20
  I
• 12:20
  know,
• 12:20
  but
• 12:20
  it's
• 12:20
  like,
• 12:21
  everybody
• 12:21
  needs
• 12:22
  these
• 12:22
  products.
• 12:22
  This
• 12:23
  makes
• 12:23
  sense.
• 12:24
  Birthday
• 12:24
  candles.
• 12:25
  Like,
• 12:25
  you're
• 12:26
  all
• 12:26
  in
• 12:26
  on
• 12:26
  this
• 12:26
  move.
• 12:26
  I
• 12:27
  am
• 12:27
  100%
• 12:28
  in.
• 12:28
  I
• 12:28
  think
• 12:28
  this
• 12:28
  is
• 12:29
  so
• 12:29
  smart.
• 12:30
  And
• 12:30
  I
• 12:30
  do
• 12:31
  think,
• 12:31
  to
• 12:31
  answer
• 12:31
  A
• 12:32
  and
• 12:32
  M's
• 12:32
  question,
• 12:33
  that
• 12:33
  this
• 12:33
  is
• 12:33
  100%
• 12:34
  one
• 12:35
  retail
• 12:36
  retailer
• 12:37
  that
• 12:37
  should
• 12:37
  be
• 12:37
  picking
• 12:38
  up
• 12:38
  the
• 12:38
  slack.
• 12:39
  Okay,
• 12:39
  okay,
• 12:39
  okay.
• 12:40
  And.
• 12:40
  Well,
• 12:40
  I'm
• 12:41
  going
• 12:41
  to
• 12:41
  respectfully.
• 12:43
  Respectfully
• 12:44
  agree
• 12:44
  with
• 12:45
  you.
• 12:46
  I'm
• 12:46
  going
• 12:46
  to
• 12:46
  agree
• 12:46
  with
• 12:46
  you
• 12:47
  on
• 12:47
  this
• 12:47
  one.
• 12:47
  Yes.
• 12:47
  You
• 12:48
  had
• 12:48
  me
• 12:48
  worried.
• 12:48
  Yeah.
• 12:48
  No,
• 12:49
  a
• 12:49
  lot
• 12:49
  of
• 12:49
  respectfully
• 12:50
  is.
• 12:50
  I
• 12:50
  can
• 12:50
  tell
• 12:50
  how
• 12:50
  A
• 12:51
  and
• 12:51
  M
• 12:51
  is
• 12:51
  thinking
• 12:51
  about
• 12:51
  this
• 12:52
  based
• 12:52
  on
• 12:52
  how
• 12:52
  they
• 12:52
  asked
• 12:52
  that
• 12:52
  question.
• 12:53
  I'm
• 12:54
  kind
• 12:54
  of
• 12:54
  surmising
• 12:54
  that.
• 12:55
  But
• 12:55
  no,
• 12:55
  I
• 12:55
  think,
• 12:55
  you
• 12:56
  know,
• 12:56
  first
• 12:56
  of
• 12:56
  all,
• 12:57
  the
• 12:57
  party
• 12:57
  city
• 12:58
  business
• 12:58
  is
• 12:58
  the
• 12:58
  nothing
• 12:58
  to
• 12:58
  sneeze
• 12:59
  at.
• 12:59
  I
• 12:59
  looked
• 12:59
  it
• 12:59
  up.
• 13:00
  It
• 13:00
  was
• 13:00
  $2
• 13:00
  billion.
• 13:01
  Yeah.
• 13:01
  Consistently.
• 13:02
  That's
• 13:02
  a
• 13:02
  lot
• 13:03
  of.
• 13:03
  That's
• 13:03
  a
• 13:03
  lot
• 13:03
  of
• 13:03
  change.
• 13:03
  That's
• 13:04
  a
• 13:04
  lot
• 13:04
  of
• 13:04
  party
• 13:04
  supply.
• 13:05
  Those
• 13:05
  helium
• 13:05
  balloons
• 13:06
  are
• 13:06
  not
• 13:06
  cheap.
• 13:06
  Have
• 13:07
  you
• 13:07
  bought
• 13:07
  one?
• 13:07
  They're
• 13:07
  like
• 13:08
  12,
• 13:08
  $15
• 13:09
  for,
• 13:09
  like
• 13:09
  a
• 13:10
  balloon.
• 13:10
  I
• 13:10
  try
• 13:11
  not
• 13:11
  to
• 13:11
  buy
• 13:11
  them
• 13:11
  as
• 13:12
  often
• 13:12
  as
• 13:12
  possible,
• 13:12
  to
• 13:13
  be
• 13:13
  honest,
• 13:13
  but
• 13:14
  I
• 13:14
  have
• 13:15
  had
• 13:15
  to
• 13:15
  buy
• 13:15
  them.
• 13:15
  Yes.
• 13:16
  And
• 13:16
  they
• 13:16
  are.
• 13:16
  Yeah,
• 13:16
  they
• 13:17
  are.
• 13:17
  There's
• 13:18
  a
• 13:18
  margin
• 13:18
  in
• 13:18
  those
• 13:18
  helium
• 13:19
  balloons,
• 13:19
  you
• 13:19
  know,
• 13:20
  but
• 13:21
  I
• 13:21
  think
• 13:21
  I.
• 13:21
  For
• 13:22
  a
• 13:22
  couple
• 13:22
  other
• 13:23
  reasons,
• 13:23
  I
• 13:23
  think
• 13:23
  it's
• 13:23
  a
• 13:23
  great
• 13:23
  addition,
• 13:24
  too.
• 13:24
  So,
• 13:25
  one,
• 13:25
  I
• 13:25
  think
• 13:25
  it's
• 13:26
  a
• 13:26
  solid
• 13:26
  incremental
• 13:27
  item.
• 13:28
  Right.
• 13:28
  For
• 13:28
  the
• 13:28
  floor
• 13:28
  pad.
• 13:29
  Right.
• 13:29
  Yeah.
• 13:29
  And,
• 13:30
  you
• 13:30
  know,
• 13:30
  I
• 13:30
  go
• 13:30
  through
• 13:30
  Walgreens
• 13:31
  all
• 13:31
  the
• 13:31
  time.
• 13:31
  I'm
• 13:31
  like,
• 13:31
  there's
• 13:31
  so
• 13:32
  much
• 13:32
  slow
• 13:32
  moving
• 13:33
  stuff
• 13:33
  in
• 13:33
  here.
• 13:33
  Like,
• 13:34
  you
• 13:34
  could
• 13:34
  dedicate
• 13:34
  more
• 13:35
  space
• 13:35
  to
• 13:35
  stuff
• 13:35
  that
• 13:35
  you
• 13:35
  need,
• 13:36
  like
• 13:36
  on
• 13:36
  the
• 13:36
  occasions
• 13:36
  that
• 13:37
  you're
• 13:37
  talking
• 13:37
  about.
• 13:37
  Then
• 13:37
  the
• 13:37
  other
• 13:38
  thing
• 13:38
  I
• 13:38
  thought
• 13:38
  about
• 13:38
  too,
• 13:38
  is
• 13:38
  they
• 13:39
  have
• 13:39
  that
• 13:39
  whole
• 13:39
  service
• 13:39
  counter.
• 13:40
  Yeah.
• 13:40
  Which
• 13:40
  is
• 13:40
  an
• 13:41
  element
• 13:41
  of
• 13:41
  a
• 13:41
  Walgreens
• 13:41
  experience
• 13:42
  that
• 13:42
  not
• 13:42
  a
• 13:42
  lot
• 13:42
  of
• 13:43
  other
• 13:43
  retailers
• 13:43
  have.
• 13:44
  Sure.
• 13:44
  You
• 13:44
  can
• 13:45
  get
• 13:45
  your
• 13:45
  passport
• 13:45
  photos,
• 13:46
  you
• 13:46
  can
• 13:46
  get
• 13:46
  real
• 13:47
  photos
• 13:47
  developed.
• 13:47
  Pick
• 13:48
  up
• 13:48
  packages.
• 13:48
  You
• 13:48
  can
• 13:48
  turn
• 13:48
  your
• 13:49
  packages.
• 13:49
  Pick
• 13:49
  up
• 13:49
  packages.
• 13:50
  So
• 13:50
  why
• 13:50
  can't
• 13:50
  you
• 13:50
  put
• 13:51
  here
• 13:51
  helium
• 13:51
  behind
• 13:51
  there?
• 13:52
  Yeah,
• 13:52
  totally
• 13:52
  easy.
• 13:53
  Right?
• 13:53
  And
• 13:53
  it
• 13:53
  gives
• 13:53
  the
• 13:54
  people
• 13:54
  something
• 13:54
  to
• 13:54
  do
• 13:55
  when
• 13:55
  they're
• 13:55
  bored,
• 13:55
  you
• 13:55
  know,
• 13:56
  just
• 13:56
  like.
• 13:57
  Right,
• 13:57
  because
• 13:57
  the
• 13:57
  Walgreens
• 13:58
  employees
• 13:58
  don't
• 13:58
  have
• 13:58
  enough
• 13:58
  to
• 13:59
  do.
• 13:59
  Right.
• 13:59
  You
• 13:59
  know,
• 13:59
  shout
• 14:00
  out
• 14:00
  to
• 14:00
  them.
• 14:00
  Those
• 14:00
  guys
• 14:00
  work
• 14:01
  hard.
• 14:01
  But
• 14:02
  anyway,
• 14:02
  the
• 14:02
  other
• 14:02
  point
• 14:03
  I'd
• 14:03
  make,
• 14:04
  and
• 14:04
  this
• 14:04
  is
• 14:05
  inside
• 14:05
  baseball,
• 14:05
  folks.
• 14:06
  This
• 14:06
  is
• 14:06
  why
• 14:06
  you
• 14:06
  listen
• 14:07
  to
• 14:07
  Omnitalk
• 14:08
  Retail.
• 14:09
  Because
• 14:09
  we
• 14:10
  know
• 14:10
  that
• 14:11
  the
• 14:11
  new
• 14:11
  chief
• 14:11
  merchant
• 14:12
  at
• 14:13
  Walgreens,
• 14:13
  which
• 14:13
  was
• 14:14
  not
• 14:14
  in
• 14:14
  most
• 14:14
  of
• 14:14
  the
• 14:14
  head.
• 14:15
  I
• 14:15
  didn't
• 14:15
  see
• 14:15
  it
• 14:15
  once
• 14:15
  in
• 14:16
  the
• 14:16
  headlines
• 14:16
  actually.
• 14:16
  Really?
• 14:17
  The
• 14:17
  new
• 14:17
  chief
• 14:17
  merchant
• 14:18
  for
• 14:18
  Walgreens
• 14:19
  is
• 14:19
  formerly
• 14:20
  of
• 14:20
  Party
• 14:20
  City
• 14:20
  and
• 14:21
  formerly
• 14:21
  a
• 14:21
  colleague
• 14:21
  of
• 14:22
  ours
• 14:22
  at
• 14:22
  Target,
• 14:22
  Tracy
• 14:23
  Kolder.
• 14:24
  So
• 14:24
  my
• 14:24
  hunch
• 14:24
  is
• 14:25
  she
• 14:25
  knows
• 14:25
  a
• 14:25
  little
• 14:26
  something
• 14:26
  about
• 14:26
  party
• 14:26
  supplies
• 14:27
  and
• 14:27
  how
• 14:27
  to
• 14:28
  tack
• 14:28
  this
• 14:29
  opportunity.
• 14:29
  So
• 14:29
  if
• 14:29
  anyone's
• 14:30
  gonna
• 14:30
  do
• 14:30
  it,
• 14:30
  it's
• 14:31
  probably
• 14:31
  her.
• 14:31
  Yeah.
• 14:32
  Now,
• 14:32
  caveat.
• 14:32
  Of
• 14:32
  course.
• 14:33
  She
• 14:33
  could
• 14:33
  be
• 14:33
  like,
• 14:33
  okay,
• 14:33
  maybe
• 14:33
  I
• 14:34
  know
• 14:34
  this
• 14:34
  category,
• 14:34
  that's
• 14:34
  why
• 14:34
  I'm
• 14:34
  going
• 14:35
  into
• 14:35
  it.
• 14:35
  But
• 14:35
  I
• 14:35
  don't
• 14:36
  think
• 14:36
  so.
• 14:36
  I
• 14:36
  know
• 14:37
  her
• 14:37
  pretty
• 14:37
  well.
• 14:37
  I
• 14:37
  think
• 14:37
  she
• 14:38
  thinks
• 14:38
  there's
• 14:38
  some
• 14:38
  low
• 14:38
  hanging
• 14:38
  fruit
• 14:39
  here.
• 14:39
  So
• 14:39
  kudos
• 14:40
  to
• 14:40
  her
• 14:40
  for
• 14:40
  going
• 14:40
  after
• 14:40
  and
• 14:40
  getting
• 14:41
  it.
• 14:41
  And
• 14:41
  it
• 14:41
  sounds
• 14:41
  like
• 14:41
  the
• 14:42
  use
• 14:42
  cases
• 14:42
  like
• 14:42
  you
• 14:42
  described
• 14:43
  are
• 14:43
  there,
• 14:43
  Tracy.
• 14:44
  We're
• 14:44
  all
• 14:44
  in.
• 14:45
  So
• 14:46
  we'll
• 14:46
  start
• 14:46
  buying
• 14:47
  our
• 14:47
  helium
• 14:47
  balloons
• 14:48
  as
• 14:48
  soon
• 14:48
  as
• 14:49
  they're
• 14:49
  available
• 14:49
  at
• 14:49
  our
• 14:49
  local
• 14:50
  Walgreens.
• 14:50
  I
• 14:50
  reached
• 14:50
  out
• 14:50
  to
• 14:51
  her
• 14:51
  to
• 14:51
  see
• 14:51
  if
• 14:51
  she's
• 14:51
  at
• 14:51
  grocery
• 14:51
  shop.
• 14:52
  She's
• 14:52
  not
• 14:52
  going
• 14:52
  to
• 14:52
  be
• 14:52
  there,
• 14:52
  unfortunately,
• 14:53
  but
• 14:53
  hopefully
• 14:53
  maybe
• 14:53
  we
• 14:53
  get
• 14:53
  somebody
• 14:54
  else
• 14:54
  from
• 14:54
  her
• 14:54
  team
• 14:54
  to
• 14:54
  speak
• 14:54
  with
• 14:55
  us.
• 14:55
  All
• 14:55
  right.
• 14:55
  I
• 14:55
  love
• 14:56
  it.
• 14:56
  Okay,
• 14:57
  let's
• 14:57
  go
• 14:57
  to
• 14:57
  headline
• 14:57
  number
• 14:58
  three,
• 14:58
  Chris.
• 14:58
  Starbucks
• 14:59
  is
• 14:59
  deploying
• 14:59
  computer
• 15:00
  vision
• 15:00
  technology
• 15:00
  to
• 15:01
  help
• 15:01
  the
• 15:01
  chain
• 15:01
  track
• 15:02
  its
• 15:02
  in
• 15:02
  store
• 15:02
  stock
• 15:03
  and
• 15:03
  possibly
• 15:04
  even
• 15:04
  to
• 15:04
  automate
• 15:05
  some
• 15:05
  ordering.
• 15:06
  According
• 15:06
  to
• 15:06
  Supply
• 15:06
  Chain
• 15:07
  Dive,
• 15:07
  the
• 15:07
  tech
• 15:08
  developed
• 15:08
  in
• 15:08
  conjunction
• 15:09
  with
• 15:09
  Nomad
• 15:09
  Go
• 15:10
  is
• 15:10
  currently.
• 15:11
  Yeah,
• 15:11
  Nomad
• 15:12
  Go,
• 15:12
  it's
• 15:13
  great
• 15:13
  name.
• 15:13
  Yeah.
• 15:14
  It's
• 15:14
  currently
• 15:15
  live
• 15:15
  across
• 15:16
  thousands
• 15:16
  of
• 15:17
  coffee
• 15:17
  houses
• 15:17
  and
• 15:18
  will
• 15:18
  be
• 15:18
  in
• 15:19
  use
• 15:19
  across
• 15:20
  the
• 15:20
  chain's
• 15:20
  entire
• 15:20
  North
• 15:21
  American
• 15:21
  company
• 15:21
  operated
• 15:22
  store
• 15:22
  system
• 15:22
  by
• 15:23
  the
• 15:23
  end
• 15:23
  of
• 15:23
  September,
• 15:24
  according
• 15:24
  to
• 15:25
  Deb
• 15:25
  Hall
• 15:26
  Lefebvre.
• 15:27
  I'm
• 15:27
  going
• 15:27
  to
• 15:27
  go
• 15:27
  with
• 15:28
  Lefebvre.
• 15:28
  This
• 15:28
  is
• 15:29
  my
• 15:29
  favorite
• 15:29
  name
• 15:29
  of
• 15:29
  any
• 15:30
  name.
• 15:30
  It's
• 15:30
  like,
• 15:30
  it's
• 15:30
  like
• 15:31
  Brett
• 15:31
  Favre.
• 15:31
  Yeah.
• 15:32
  In
• 15:32
  something
• 15:33
  about
• 15:33
  Mary.
• 15:33
  Yeah,
• 15:34
  I
• 15:34
  know
• 15:34
  you
• 15:34
  mentioned
• 15:35
  that.
• 15:35
  Yeah.
• 15:35
  Like
• 15:36
  how
• 15:36
  do
• 15:36
  you.
• 15:36
  Yeah,
• 15:37
  well,
• 15:37
  debfevre.
• 15:38
  Deb,
• 15:38
  you
• 15:39
  know
• 15:39
  how
• 15:39
  to
• 15:39
  get
• 15:39
  in
• 15:39
  touch
• 15:39
  with
• 15:40
  us.
• 15:41
  She
• 15:41
  is
• 15:41
  Starbucks
• 15:42
  chief
• 15:42
  technology
• 15:43
  officers
• 15:43
  and
• 15:44
  she
• 15:44
  says
• 15:44
  that
• 15:44
  in
• 15:44
  cafes
• 15:45
  using
• 15:45
  the
• 15:46
  artificial
• 15:46
  intelligence
• 15:47
  systems,
• 15:48
  quote,
• 15:49
  inventory
• 15:49
  is
• 15:49
  now
• 15:50
  counted
• 15:50
  eight
• 15:50
  times
• 15:51
  more
• 15:51
  frequently,
• 15:52
  giving
• 15:52
  us
• 15:53
  real
• 15:53
  time
• 15:53
  visibility
• 15:53
  and
• 15:54
  enabling
• 15:54
  faster,
• 15:55
  more
• 15:55
  precise
• 15:56
  replenishment.
• 15:56
  End
• 15:57
  quote.
• 15:57
  A
• 15:57
  publicity
• 15:58
  video
• 15:58
  shared
• 15:59
  with
• 15:59
  the
• 15:59
  announcement
• 15:59
  shows
• 15:59
  workers
• 16:00
  scanning
• 16:00
  fridges
• 16:00
  and
• 16:01
  stockrooms
• 16:01
  with
• 16:01
  the
• 16:01
  cameras
• 16:02
  on
• 16:02
  store
• 16:03
  tablets
• 16:03
  which
• 16:03
  automatically
• 16:04
  tabulate
• 16:04
  and
• 16:05
  the
• 16:05
  amount
• 16:05
  and
• 16:06
  type
• 16:06
  of
• 16:06
  ingredients
• 16:07
  on
• 16:08
  hand.
• 16:08
  Chris,
• 16:09
  are
• 16:09
  you
• 16:09
  for
• 16:10
  or
• 16:10
  against
• 16:10
  Starbucks
• 16:11
  experimenting
• 16:12
  with
• 16:12
  computer
• 16:12
  vision
• 16:13
  to
• 16:13
  help
• 16:13
  track
• 16:14
  store
• 16:14
  inventory?
• 16:15
  Oh,
• 16:15
  I'm
• 16:15
  100%
• 16:16
  for
• 16:16
  this,
• 16:16
  yeah.
• 16:17
  100.
• 16:17
  Explain
• 16:18
  why.
• 16:18
  Well,
• 16:18
  it's
• 16:19
  very
• 16:19
  simple
• 16:19
  and
• 16:20
  because
• 16:20
  Starbucks
• 16:21
  needs
• 16:21
  to
• 16:21
  find
• 16:21
  a
• 16:21
  way
• 16:22
  to
• 16:22
  free
• 16:22
  up
• 16:22
  its
• 16:22
  staff
• 16:23
  to
• 16:23
  actually
• 16:23
  fill
• 16:24
  orders.
• 16:24
  Right.
• 16:25
  And
• 16:25
  so
• 16:25
  if
• 16:26
  they're
• 16:26
  going
• 16:26
  to
• 16:26
  try
• 16:26
  to
• 16:26
  experiment
• 16:27
  with
• 16:27
  this
• 16:27
  through
• 16:27
  the
• 16:27
  future
• 16:28
  of
• 16:28
  automated
• 16:28
  ordering,
• 16:29
  yeah,
• 16:29
  I'm
• 16:29
  all
• 16:29
  in.
• 16:29
  Because
• 16:30
  the
• 16:30
  most
• 16:30
  telling
• 16:30
  system
• 16:31
  to
• 16:31
  me
• 16:31
  in
• 16:31
  the
• 16:31
  article
• 16:32
  was
• 16:32
  actually
• 16:32
  buried
• 16:33
  at
• 16:33
  the
• 16:33
  end.
• 16:33
  I'm
• 16:33
  guessing
• 16:34
  you
• 16:34
  saw
• 16:34
  it
• 16:34
  too,
• 16:35
  where
• 16:36
  they
• 16:36
  talked
• 16:36
  about
• 16:36
  how
• 16:37
  Starbucks
• 16:37
  recently
• 16:38
  revealed
• 16:39
  that
• 16:39
  they're
• 16:39
  testing
• 16:40
  something
• 16:40
  called
• 16:40
  the
• 16:40
  smart
• 16:41
  queue
• 16:41
  ordering
• 16:42
  sequencing
• 16:42
  platform,
• 16:43
  which
• 16:43
  is
• 16:43
  hard
• 16:43
  to
• 16:43
  say.
• 16:44
  The
• 16:44
  smart
• 16:44
  queue
• 16:44
  ordering
• 16:45
  sequencing
• 16:45
  platform.
• 16:46
  And
• 16:46
  here's
• 16:46
  what
• 16:47
  Nicol
• 16:47
  Brian
• 16:47
  Nichols,
• 16:48
  the
• 16:48
  CEO
• 16:48
  of
• 16:48
  Starbucks
• 16:49
  said
• 16:49
  and
• 16:49
  I
• 16:49
  want
• 16:49
  to
• 16:49
  make
• 16:49
  sure
• 16:49
  I
• 16:49
  get
• 16:50
  this
• 16:50
  right,
• 16:50
  so
• 16:50
  I'm
• 16:50
  going
• 16:50
  to
• 16:50
  read
• 16:50
  it
• 16:51
  out
• 16:51
  loud.
• 16:51
  So
• 16:52
  he
• 16:52
  said,
• 16:52
  quote,
• 16:53
  since
• 16:53
  testing
• 16:53
  the
• 16:54
  algorithm,
• 16:54
  it
• 16:55
  has
• 16:55
  driven,
• 16:55
  quote,
• 16:55
  a
• 16:56
  double
• 16:56
  digit
• 16:56
  improvement
• 16:57
  in
• 16:57
  cafe
• 16:57
  orders
• 16:58
  and
• 16:58
  handed
• 16:58
  off
• 16:58
  in
• 16:59
  under
• 16:59
  four
• 16:59
  minutes
• 17:00
  with
• 17:00
  80%
• 17:01
  of
• 17:01
  in
• 17:01
  cafe
• 17:02
  orders
• 17:02
  now
• 17:02
  meeting
• 17:02
  that
• 17:03
  target,
• 17:03
  end
• 17:03
  quote.
• 17:04
  Where
• 17:04
  the
• 17:04
  algorithm
• 17:04
  is
• 17:05
  being
• 17:05
  tested.
• 17:05
  Okay,
• 17:06
  so
• 17:07
  think
• 17:07
  about
• 17:07
  what
• 17:07
  that
• 17:07
  statement
• 17:07
  means.
• 17:08
  And
• 17:08
  that
• 17:08
  means
• 17:08
  that
• 17:09
  20%
• 17:10
  of
• 17:10
  the
• 17:10
  orders,
• 17:11
  yes,
• 17:11
  where
• 17:11
  this
• 17:12
  is
• 17:12
  showing
• 17:12
  a
• 17:13
  massive
• 17:13
  improvement,
• 17:14
  are
• 17:14
  still
• 17:15
  not
• 17:15
  meeting
• 17:15
  the
• 17:15
  customer
• 17:16
  service
• 17:16
  expectation
• 17:17
  of
• 17:17
  under
• 17:17
  four
• 17:17
  minutes.
• 17:17
  That's
• 17:19
  ridiculous.
• 17:19
  That
• 17:20
  means
• 17:20
  you
• 17:20
  have
• 17:20
  a
• 17:20
  massive
• 17:21
  problem
• 17:21
  and
• 17:22
  you
• 17:22
  have
• 17:22
  no
• 17:22
  idea
• 17:22
  what
• 17:22
  the
• 17:23
  dispersion
• 17:23
  of
• 17:23
  these,
• 17:24
  that
• 17:24
  of
• 17:24
  that
• 17:24
  is
• 17:24
  either
• 17:25
  like
• 17:25
  are
• 17:25
  some
• 17:25
  people
• 17:25
  waiting
• 17:26
  10,
• 17:26
  15
• 17:26
  minutes?
• 17:27
  Right?
• 17:27
  I
• 17:27
  mean
• 17:28
  I've
• 17:28
  been
• 17:28
  putting
• 17:28
  my
• 17:28
  orders
• 17:29
  in.
• 17:29
  It's
• 17:29
  taken
• 17:29
  a
• 17:29
  long
• 17:29
  time,
• 17:30
  many,
• 17:30
  many
• 17:30
  times.
• 17:31
  So,
• 17:31
  so
• 17:31
  that
• 17:31
  is
• 17:32
  just
• 17:32
  crazy
• 17:32
  to
• 17:32
  me.
• 17:33
  And
• 17:33
  so
• 17:33
  yes,
• 17:34
  anything
• 17:34
  that
• 17:35
  possibly
• 17:35
  chips
• 17:36
  away
• 17:36
  at
• 17:36
  that
• 17:36
  frees
• 17:37
  up
• 17:37
  employees
• 17:38
  to
• 17:38
  make
• 17:39
  coffees
• 17:39
  more
• 17:39
  quickly.
• 17:40
  Yeah,
• 17:41
  all
• 17:41
  in.
• 17:41
  Yeah,
• 17:41
  I
• 17:42
  agree,
• 17:42
  I
• 17:42
  agree.
• 17:43
  It's
• 17:43
  not
• 17:43
  automated
• 17:44
  coffee
• 17:44
  makers
• 17:44
  yet,
• 17:45
  which
• 17:45
  I
• 17:45
  would
• 17:45
  still
• 17:45
  like
• 17:46
  to
• 17:46
  see.
• 17:46
  But
• 17:46
  like
• 17:47
  you
• 17:47
  said,
• 17:47
  anything
• 17:48
  that
• 17:48
  frees
• 17:48
  up
• 17:48
  time
• 17:49
  for
• 17:49
  the
• 17:49
  baristas
• 17:50
  to
• 17:50
  be
• 17:50
  more
• 17:50
  focused
• 17:51
  on
• 17:51
  getting
• 17:51
  in
• 17:52
  front
• 17:52
  of
• 17:52
  customers
• 17:53
  and
• 17:53
  making
• 17:54
  coffee
• 17:54
  more
• 17:54
  quickly,
• 17:55
  the
• 17:55
  better.
• 17:55
  The
• 17:56
  second
• 17:56
  part
• 17:56
  of
• 17:56
  this
• 17:57
  is
• 17:57
  I
• 17:57
  didn't
• 17:58
  realize
• 17:59
  what
• 17:59
  a
• 18:00
  problem
• 18:00
  Starbucks
• 18:01
  had
• 18:01
  with
• 18:01
  out
• 18:01
  of
• 18:02
  stocks
• 18:02
  until
• 18:03
  this
• 18:04
  article
• 18:04
  and
• 18:05
  started
• 18:05
  like
• 18:06
  going
• 18:06
  into
• 18:06
  that,
• 18:06
  I've.
• 18:07
  Never
• 18:07
  actually
• 18:07
  encountered
• 18:08
  that.
• 18:08
  That
• 18:08
  to
• 18:08
  me
• 18:09
  is
• 18:09
  a
• 18:09
  huge
• 18:09
  problem
• 18:10
  because
• 18:10
  when
• 18:11
  I
• 18:11
  think
• 18:11
  about
• 18:11
  the
• 18:11
  future
• 18:12
  success
• 18:12
  of
• 18:12
  Starbucks,
• 18:13
  it's
• 18:13
  not
• 18:13
  whether
• 18:13
  or
• 18:13
  not
• 18:13
  there's
• 18:14
  a
• 18:14
  coffee
• 18:14
  house
• 18:15
  that
• 18:15
  I
• 18:15
  can
• 18:15
  sit
• 18:15
  in
• 18:15
  and
• 18:16
  work
• 18:16
  or
• 18:16
  not.
• 18:17
  Starbucks
• 18:18
  is
• 18:18
  sold
• 18:19
  100%
• 18:19
  on
• 18:20
  reliability.
• 18:21
  The
• 18:21
  reliability
• 18:22
  that
• 18:22
  whether
• 18:22
  I'm
• 18:22
  in
• 18:22
  Beijing
• 18:23
  or
• 18:23
  Boston,
• 18:24
  I
• 18:24
  can
• 18:24
  get
• 18:24
  exactly
• 18:25
  the
• 18:25
  same
• 18:25
  drink
• 18:26
  that
• 18:26
  I
• 18:26
  am
• 18:26
  expecting
• 18:27
  every
• 18:27
  single
• 18:27
  time.
• 18:28
  And
• 18:28
  if
• 18:28
  they
• 18:28
  don't
• 18:29
  have
• 18:29
  the
• 18:29
  products
• 18:29
  in
• 18:30
  stock,
• 18:30
  I'm
• 18:30
  gonna
• 18:30
  stop
• 18:31
  going
• 18:31
  to
• 18:31
  Starbucks
• 18:32
  for
• 18:32
  that.
• 18:32
  Like
• 18:32
  I'm
• 18:32
  gonna.
• 18:32
  Does
• 18:32
  that
• 18:33
  ever
• 18:33
  happen
• 18:33
  to
• 18:33
  you
• 18:33
  though?
• 18:34
  Yes,
• 18:34
  for
• 18:34
  sure.
• 18:34
  Really?
• 18:35
  Oat
• 18:35
  milk
• 18:35
  is
• 18:35
  out
• 18:36
  of
• 18:36
  stock
• 18:36
  or
• 18:38
  like
• 18:38
  I
• 18:38
  like
• 18:38
  a
• 18:38
  vanilla
• 18:39
  bean
• 18:39
  powder
• 18:40
  and
• 18:40
  that's.
• 18:40
  There's
• 18:41
  like
• 18:41
  a
• 18:41
  lot
• 18:41
  of
• 18:41
  instances
• 18:42
  or
• 18:42
  food,
• 18:42
  other
• 18:43
  things
• 18:43
  too,
• 18:43
  like
• 18:43
  where
• 18:44
  those
• 18:44
  products
• 18:44
  are
• 18:45
  not
• 18:45
  in
• 18:45
  stock.
• 18:45
  And
• 18:46
  I
• 18:46
  think
• 18:46
  if,
• 18:46
  if
• 18:47
  you
• 18:47
  can't
• 18:47
  hit
• 18:48
  on
• 18:48
  reliably
• 18:49
  reliability
• 18:50
  Starbucks,
• 18:51
  that's
• 18:51
  where
• 18:51
  you're
• 18:51
  going
• 18:51
  to
• 18:52
  start
• 18:52
  losing
• 18:52
  people
• 18:53
  to
• 18:53
  the
• 18:53
  other
• 18:54
  local
• 18:54
  coffee
• 18:54
  houses
• 18:55
  or
• 18:55
  to
• 18:55
  somewhere
• 18:55
  else
• 18:56
  where
• 18:56
  they
• 18:56
  are
• 18:57
  having
• 18:57
  a
• 18:57
  better
• 18:57
  experience
• 18:58
  or
• 18:58
  they're
• 18:58
  getting
• 18:59
  that
• 18:59
  fast
• 18:59
  coffee
• 19:00
  that
• 19:00
  they
• 19:00
  want
• 19:00
  or
• 19:00
  the
• 19:01
  coffee
• 19:01
  house
• 19:01
  experience
• 19:01
  that
• 19:02
  they
• 19:02
  want.
• 19:02
  So
• 19:02
  to
• 19:02
  me,
• 19:03
  you
• 19:04
  know,
• 19:04
  before
• 19:04
  mobile
• 19:05
  orders,
• 19:05
  before
• 19:05
  coffee
• 19:06
  house
• 19:06
  experience
• 19:07
  enhancements,
• 19:07
  you
• 19:08
  have
• 19:08
  to
• 19:08
  make
• 19:08
  sure
• 19:09
  that
• 19:10
  this
• 19:10
  is
• 19:10
  in
• 19:11
  your
• 19:11
  products
• 19:11
  are
• 19:11
  in
• 19:12
  stock
• 19:12
  and
• 19:12
  people
• 19:12
  can
• 19:12
  get
• 19:13
  what
• 19:13
  they're
• 19:13
  looking
• 19:13
  for
• 19:13
  when
• 19:13
  they
• 19:14
  go
• 19:14
  to
• 19:14
  you.
• 19:14
  That's
• 19:14
  interesting.
• 19:15
  I
• 19:15
  never
• 19:15
  thought
• 19:15
  about
• 19:15
  that.
• 19:15
  I've
• 19:16
  never
• 19:16
  actually
• 19:16
  had
• 19:16
  that
• 19:16
  experience.
• 19:17
  But
• 19:17
  I
• 19:17
  also.
• 19:17
  But
• 19:18
  the
• 19:18
  other
• 19:18
  side
• 19:18
  of
• 19:18
  the
• 19:18
  coin
• 19:18
  too
• 19:19
  is
• 19:19
  like
• 19:19
  there's
• 19:19
  actually
• 19:20
  the
• 19:20
  efficiency
• 19:20
  of
• 19:20
  the
• 19:21
  inventory
• 19:21
  from
• 19:21
  deploying
• 19:22
  tools
• 19:22
  like
• 19:22
  this
• 19:22
  too,
• 19:22
  which
• 19:23
  frees
• 19:23
  up
• 19:23
  your
• 19:23
  working
• 19:23
  capital,
• 19:24
  then
• 19:24
  potentially
• 19:24
  put
• 19:25
  it
• 19:25
  back
• 19:25
  into
• 19:25
  store
• 19:26
  labor
• 19:26
  as
• 19:26
  well.
• 19:27
  So
• 19:27
  there's
• 19:27
  that
• 19:27
  side
• 19:27
  of
• 19:27
  it
• 19:28
  as
• 19:28
  well.
• 19:28
  So
• 19:28
  either
• 19:28
  way
• 19:29
  it
• 19:29
  seems
• 19:29
  like
• 19:29
  a
• 19:30
  win.
• 19:30
  Win.
• 19:30
  All
• 19:31
  right.
• 19:31
  Headline
• 19:31
  number
• 19:31
  four.
• 19:32
  This
• 19:32
  one's
• 19:32
  interesting.
• 19:33
  Paxon
• 19:34
  announced
• 19:35
  announced
• 19:36
  this
• 19:36
  past
• 19:36
  week
• 19:36
  that
• 19:37
  it
• 19:37
  has
• 19:37
  formed
• 19:37
  an
• 19:38
  industry
• 19:38
  First
• 19:39
  Youth
• 19:39
  Advisory
• 19:40
  Council.
• 19:41
  According
• 19:41
  to
• 19:41
  a
• 19:42
  pacsun
• 19:42
  press
• 19:43
  release,
• 19:43
  unlike
• 19:43
  traditional
• 19:44
  ambassador
• 19:45
  programs,
• 19:45
  the
• 19:46
  pacsun
• 19:46
  Youth
• 19:47
  Advisory
• 19:47
  Council,
• 19:47
  the
• 19:48
  YAC
• 19:48
  as
• 19:49
  I'm
• 19:49
  calling
• 19:49
  it,
• 19:50
  selected
• 19:50
  members.
• 19:51
  Wait.
• 19:52
  The
• 19:52
  Youth
• 19:52
  Advisory
• 19:53
  Council.
• 19:53
  I'm
• 19:53
  sorry.
• 19:53
  Grants
• 19:54
  selected
• 19:54
  members
• 19:55
  direct
• 19:55
  access
• 19:55
  to
• 19:56
  PacSun's
• 19:57
  strategic
• 19:57
  decision
• 19:57
  making
• 19:58
  processes
• 19:59
  and
• 19:59
  a
• 20:00
  spot
• 20:00
  at
• 20:00
  the
• 20:00
  leadership
• 20:00
  table.
• 20:01
  The
• 20:01
  council
• 20:02
  is
• 20:02
  intentionally
• 20:03
  structured
• 20:03
  with
• 20:03
  young
• 20:04
  people
• 20:04
  who
• 20:04
  regularly
• 20:04
  meet
• 20:05
  with
• 20:05
  PacSun
• 20:05
  executives
• 20:06
  to
• 20:06
  share
• 20:07
  their
• 20:07
  perspectives
• 20:07
  on
• 20:07
  the
• 20:08
  same
• 20:08
  topics
• 20:08
  reviewed
• 20:09
  at
• 20:09
  leadership
• 20:09
  meetings,
• 20:10
  while
• 20:10
  also
• 20:11
  contributing
• 20:11
  new
• 20:11
  ideas
• 20:12
  that
• 20:12
  reflect
• 20:13
  the
• 20:13
  values
• 20:13
  and
• 20:13
  priorities
• 20:14
  of
• 20:14
  their
• 20:14
  generation.
• 20:15
  Ann?
• 20:16
  Yes.
• 20:17
  I'm
• 20:17
  gonna
• 20:17
  put
• 20:18
  it
• 20:18
  bluntly.
• 20:18
  Are
• 20:19
  you
• 20:19
  buying
• 20:19
  or
• 20:19
  selling
• 20:20
  the
• 20:20
  industry's
• 20:20
  first
• 20:21
  youth
• 20:21
  advisory
• 20:22
  council?
• 20:23
  I'm
• 20:23
  100%
• 20:24
  buying.
• 20:24
  I
• 20:24
  figured
• 20:25
  you
• 20:25
  would.
• 20:25
  I
• 20:25
  think
• 20:25
  this
• 20:26
  is
• 20:26
  a
• 20:26
  really
• 20:27
  smart
• 20:27
  move
• 20:28
  for
• 20:28
  a
• 20:28
  few
• 20:28
  reasons.
• 20:29
  One
• 20:30
  bcg,
• 20:31
  we've
• 20:32
  worked
• 20:32
  with
• 20:32
  them,
• 20:32
  Burns
• 20:32
  Communication
• 20:33
  Group.
• 20:33
  They
• 20:33
  put
• 20:33
  this
• 20:34
  event
• 20:34
  on
• 20:34
  at
• 20:35
  Most
• 20:35
  conferences
• 20:36
  that
• 20:36
  you're
• 20:36
  going
• 20:36
  to,
• 20:37
  called
• 20:37
  the
• 20:37
  Z
• 20:37
  Suite,
• 20:38
  it's
• 20:38
  where
• 20:38
  they
• 20:38
  take
• 20:39
  a
• 20:39
  panel
• 20:39
  of
• 20:40
  gen
• 20:40
  zers
• 20:41
  and
• 20:41
  they
• 20:41
  put
• 20:41
  them
• 20:41
  up
• 20:41
  in
• 20:42
  front
• 20:42
  of
• 20:42
  retailers
• 20:42
  and
• 20:43
  just
• 20:43
  open
• 20:43
  it
• 20:44
  up
• 20:44
  to
• 20:44
  questions.
• 20:44
  How
• 20:44
  are
• 20:45
  you
• 20:45
  shopping?
• 20:45
  What
• 20:46
  are
• 20:46
  you,
• 20:46
  what
• 20:46
  means
• 20:47
  are
• 20:48
  you
• 20:48
  looking
• 20:48
  to
• 20:49
  help
• 20:49
  just
• 20:50
  with
• 20:50
  product
• 20:50
  discovery,
• 20:51
  like
• 20:51
  where
• 20:51
  are
• 20:51
  you
• 20:51
  going?
• 20:51
  Like
• 20:52
  any
• 20:52
  question
• 20:52
  that
• 20:52
  you
• 20:52
  want.
• 20:53
  And
• 20:53
  those
• 20:53
  rooms
• 20:54
  are
• 20:54
  packed
• 20:54
  every
• 20:55
  single
• 20:55
  time
• 20:55
  because
• 20:55
  every
• 20:56
  retailer
• 20:57
  and
• 20:57
  every
• 20:58
  solutions
• 20:59
  provider,
• 21:00
  Google's
• 21:00
  looking
• 21:00
  for
• 21:01
  this
• 21:01
  type
• 21:01
  of
• 21:01
  insight
• 21:02
  to
• 21:02
  really
• 21:02
  understand
• 21:03
  what
• 21:03
  this
• 21:04
  next
• 21:04
  generation
• 21:04
  is
• 21:05
  looking
• 21:05
  for.
• 21:06
  Second
• 21:06
  point,
• 21:07
  we've
• 21:08
  also
• 21:08
  started
• 21:08
  to
• 21:08
  see
• 21:09
  this
• 21:09
  trend
• 21:09
  in
• 21:09
  the
• 21:10
  fashion
• 21:10
  industry
• 21:11
  where
• 21:12
  publications,
• 21:13
  fashion
• 21:13
  publications
• 21:14
  are
• 21:14
  hiring
• 21:14
  influencers
• 21:15
  now
• 21:15
  as
• 21:16
  editors.
• 21:16
  And
• 21:17
  the
• 21:17
  reason
• 21:17
  that
• 21:17
  they're
• 21:17
  doing
• 21:18
  that
• 21:18
  is
• 21:18
  because
• 21:19
  they
• 21:19
  one
• 21:19
  have
• 21:19
  the
• 21:20
  insight
• 21:20
  of
• 21:20
  what
• 21:20
  they
• 21:21
  know
• 21:21
  their
• 21:21
  loyal,
• 21:22
  engaged
• 21:22
  followers
• 21:23
  are
• 21:23
  paying
• 21:23
  attention
• 21:24
  to.
• 21:24
  But
• 21:25
  then
• 21:25
  the
• 21:25
  other
• 21:25
  side
• 21:26
  of
• 21:26
  that
• 21:26
  is
• 21:26
  that
• 21:27
  they
• 21:27
  also
• 21:27
  can
• 21:27
  put
• 21:28
  out
• 21:28
  that
• 21:28
  content,
• 21:29
  that
• 21:29
  editorial
• 21:30
  from
• 21:30
  that
• 21:30
  publication
• 21:31
  to
• 21:31
  their
• 21:32
  engaged
• 21:32
  followers
• 21:33
  and
• 21:33
  that
• 21:33
  cycle
• 21:34
  continues.
• 21:34
  And
• 21:34
  that's
• 21:35
  no
• 21:35
  different
• 21:36
  than
• 21:36
  what
• 21:36
  pacsun
• 21:37
  is
• 21:37
  doing
• 21:37
  here
• 21:37
  with
• 21:38
  this
• 21:38
  advisory
• 21:38
  council
• 21:39
  because
• 21:40
  they're
• 21:40
  taking
• 21:41
  well
• 21:41
  known
• 21:41
  influencers
• 21:42
  who
• 21:42
  are,
• 21:43
  you
• 21:43
  know,
• 21:43
  who
• 21:43
  have
• 21:44
  a
• 21:45
  devoted
• 21:45
  following.
• 21:46
  They're
• 21:46
  getting
• 21:46
  insights
• 21:47
  into
• 21:47
  how
• 21:47
  to
• 21:48
  develop
• 21:48
  that
• 21:48
  right
• 21:48
  product
• 21:49
  for
• 21:49
  the
• 21:50
  rest
• 21:50
  of
• 21:50
  their
• 21:51
  demographic
• 21:52
  and
• 21:52
  then
• 21:52
  they're
• 21:52
  also
• 21:53
  putting
• 21:53
  that
• 21:53
  content
• 21:54
  out
• 21:54
  and
• 21:55
  I
• 21:55
  think.
• 21:55
  And
• 21:55
  they're
• 21:55
  putting
• 21:56
  that
• 21:56
  product
• 21:56
  out
• 21:56
  in
• 21:57
  front
• 21:57
  of
• 21:57
  their
• 21:57
  followers.
• 21:58
  So
• 21:58
  to
• 21:58
  me
• 21:58
  this
• 21:58
  is
• 21:59
  a
• 21:59
  brilliant,
• 22:00
  brilliant
• 22:00
  move
• 22:00
  and
• 22:01
  they're
• 22:01
  giving
• 22:01
  some
• 22:01
  great
• 22:01
  mentorship
• 22:02
  opportunities.
• 22:03
  Like
• 22:03
  side
• 22:03
  note,
• 22:04
  that's
• 22:04
  great.
• 22:05
  How
• 22:05
  wonderful
• 22:05
  would
• 22:06
  it
• 22:06
  be
• 22:06
  to
• 22:06
  be,
• 22:06
  you
• 22:07
  know,
• 22:07
  a
• 22:07
  young
• 22:09
  18
• 22:09
  year
• 22:09
  old,
• 22:10
  20
• 22:10
  something
• 22:11
  and
• 22:11
  you
• 22:11
  get
• 22:12
  to
• 22:12
  be
• 22:12
  part
• 22:12
  of
• 22:12
  this
• 22:12
  council?
• 22:13
  Yeah,
• 22:13
  yeah,
• 22:14
  no,
• 22:14
  yeah,
• 22:15
  okay.
• 22:16
  I,
• 22:17
  I
• 22:18
  disagree
• 22:18
  with
• 22:18
  you
• 22:18
  on
• 22:18
  the
• 22:18
  first
• 22:19
  part.
• 22:19
  Agree
• 22:19
  with
• 22:19
  you
• 22:19
  on
• 22:19
  the
• 22:20
  second
• 22:20
  part.
• 22:20
  I
• 22:20
  think
• 22:21
  the
• 22:21
  first
• 22:21
  part,
• 22:22
  I
• 22:22
  think
• 22:23
  that's
• 22:23
  fine.
• 22:23
  I
• 22:23
  mean,
• 22:24
  yeah,
• 22:24
  I've
• 22:24
  been
• 22:25
  at
• 22:25
  those,
• 22:25
  I've
• 22:25
  been
• 22:25
  at
• 22:25
  those
• 22:25
  events,
• 22:26
  I've
• 22:26
  been
• 22:26
  in
• 22:26
  those
• 22:26
  rooms.
• 22:27
  Like
• 22:27
  lots
• 22:28
  of
• 22:28
  companies
• 22:28
  are
• 22:28
  doing
• 22:29
  that.
• 22:29
  I
• 22:29
  don't
• 22:29
  think
• 22:29
  that's
• 22:30
  competitively
• 22:30
  differentiated.
• 22:31
  I
• 22:31
  think
• 22:31
  it's
• 22:32
  easy
• 22:32
  to
• 22:32
  do
• 22:32
  too.
• 22:33
  And
• 22:33
  I've
• 22:33
  been
• 22:33
  at
• 22:33
  things
• 22:34
  where
• 22:34
  they've
• 22:34
  said
• 22:34
  they're
• 22:34
  going
• 22:34
  to
• 22:34
  do
• 22:35
  that
• 22:35
  and
• 22:35
  then
• 22:35
  the
• 22:35
  executives
• 22:36
  just
• 22:36
  pencil
• 22:36
  whip
• 22:36
  it
• 22:37
  and
• 22:37
  me
• 22:37
  with
• 22:37
  the
• 22:37
  executives
• 22:38
  meet
• 22:38
  with
• 22:38
  these
• 22:38
  people
• 22:38
  for
• 22:39
  30
• 22:39
  minutes
• 22:39
  and
• 22:39
  they
• 22:39
  go
• 22:39
  about
• 22:40
  their
• 22:40
  day
• 22:40
  and
• 22:40
  don't
• 22:41
  really
• 22:41
  take
• 22:41
  anything
• 22:41
  back
• 22:42
  that
• 22:42
  improves
• 22:42
  the
• 22:42
  business.
• 22:43
  So
• 22:44
  when
• 22:44
  I
• 22:44
  first
• 22:44
  read
• 22:44
  the
• 22:44
  headline
• 22:45
  I
• 22:45
  was
• 22:45
  like,
• 22:45
  oh
• 22:45
  man,
• 22:46
  if
• 22:46
  that's
• 22:46
  what
• 22:46
  this
• 22:46
  is,
• 22:47
  I'm
• 22:47
  not
• 22:47
  buying
• 22:47
  into
• 22:48
  this
• 22:48
  at
• 22:48
  all.
• 22:48
  Right.
• 22:48
  But
• 22:49
  your
• 22:49
  second
• 22:49
  point
• 22:49
  I
• 22:50
  think
• 22:50
  is
• 22:50
  really
• 22:50
  important
• 22:51
  because
• 22:51
  this
• 22:51
  is
• 22:52
  seemingly
• 22:53
  unique.
• 22:53
  As
• 22:53
  I
• 22:53
  read
• 22:53
  into
• 22:54
  the
• 22:54
  headline,
• 22:54
  you
• 22:55
  look
• 22:55
  at
• 22:55
  the
• 22:55
  list
• 22:55
  of
• 22:55
  who's
• 22:56
  on
• 22:56
  this
• 22:56
  advisory
• 22:56
  board?
• 22:57
  It
• 22:57
  is
• 22:57
  a
• 22:58
  who's
• 22:58
  who,
• 22:58
  at
• 22:58
  least
• 22:59
  seemingly
• 22:59
  so
• 22:59
  based
• 23:00
  on
• 23:00
  the
• 23:00
  backgrounds
• 23:01
  that
• 23:01
  they're
• 23:01
  sharing.
• 23:01
  Yeah,
• 23:01
  the
• 23:02
  staff,
• 23:02
  bona
• 23:02
  fide
• 23:03
  influencer.
• 23:04
  And
• 23:04
  so
• 23:04
  to
• 23:04
  me,
• 23:05
  this
• 23:05
  is
• 23:05
  less
• 23:05
  of
• 23:05
  like
• 23:06
  an
• 23:06
  advisory
• 23:06
  council,
• 23:06
  depending
• 23:07
  on
• 23:07
  how
• 23:07
  they
• 23:07
  set
• 23:07
  it
• 23:08
  up.
• 23:08
  I
• 23:08
  may
• 23:08
  be
• 23:08
  giving
• 23:08
  them
• 23:09
  too
• 23:09
  much
• 23:09
  credit
• 23:09
  here,
• 23:10
  but
• 23:10
  I'm
• 23:11
  kind
• 23:11
  of
• 23:11
  doubting.
• 23:11
  I'm
• 23:11
  not.
• 23:12
  It's
• 23:12
  more
• 23:12
  to
• 23:12
  me
• 23:13
  like
• 23:13
  an
• 23:13
  advisory
• 23:14
  board,
• 23:14
  like
• 23:15
  of
• 23:15
  a
• 23:15
  startup
• 23:15
  where
• 23:15
  you're
• 23:16
  bringing
• 23:16
  these
• 23:16
  people
• 23:16
  in,
• 23:17
  you're
• 23:17
  potentially
• 23:18
  getting
• 23:18
  them
• 23:18
  equally
• 23:18
  yoked
• 23:19
  to
• 23:19
  the
• 23:19
  success
• 23:19
  of
• 23:20
  PacSun.
• 23:20
  Right.
• 23:21
  They
• 23:21
  have
• 23:21
  their
• 23:21
  influencer
• 23:22
  channels
• 23:22
  too,
• 23:22
  so
• 23:22
  they're
• 23:22
  gonna
• 23:23
  want
• 23:23
  to
• 23:23
  promote
• 23:23
  PacSun.
• 23:24
  And
• 23:24
  so
• 23:25
  I
• 23:25
  think
• 23:25
  about
• 23:25
  this
• 23:25
  kind
• 23:25
  of
• 23:25
  as
• 23:26
  maybe
• 23:26
  a
• 23:26
  new
• 23:26
  wave
• 23:26
  model
• 23:27
  to
• 23:27
  get
• 23:28
  a
• 23:28
  different
• 23:28
  representation
• 23:29
  on
• 23:29
  customers,
• 23:30
  kind
• 23:30
  of
• 23:30
  your
• 23:30
  board,
• 23:31
  your
• 23:32
  boards
• 23:32
  in
• 23:32
  general.
• 23:32
  Because,
• 23:33
  like,
• 23:33
  when
• 23:33
  you
• 23:33
  think
• 23:33
  about
• 23:33
  the
• 23:34
  money
• 23:34
  you're
• 23:34
  putting
• 23:34
  towards,
• 23:35
  like
• 23:35
  the
• 23:36
  old
• 23:36
  white
• 23:36
  guy
• 23:36
  on
• 23:37
  the
• 23:37
  board
• 23:37
  from
• 23:38
  options
• 23:38
  and
• 23:38
  things,
• 23:39
  you
• 23:39
  could
• 23:39
  probably
• 23:39
  spend
• 23:40
  the
• 23:40
  same
• 23:40
  amount
• 23:41
  to
• 23:41
  these
• 23:41
  people
• 23:41
  who
• 23:42
  could
• 23:42
  actually
• 23:42
  help
• 23:42
  drive
• 23:43
  the
• 23:43
  business
• 23:43
  as
• 23:44
  well.
• 23:44
  And
• 23:44
  that's
• 23:45
  what
• 23:45
  I
• 23:45
  think
• 23:45
  is
• 23:45
  really
• 23:45
  unique
• 23:46
  about
• 23:46
  it.
• 23:46
  Right.
• 23:46
  I
• 23:47
  also
• 23:47
  think
• 23:47
  that
• 23:47
  Brie
• 23:48
  Olson,
• 23:48
  the
• 23:48
  CEO
• 23:49
  over
• 23:49
  at
• 23:49
  PacSun,
• 23:50
  gets
• 23:50
  a
• 23:50
  lot
• 23:50
  of,
• 23:51
  should
• 23:51
  get
• 23:51
  a
• 23:52
  lot
• 23:52
  of
• 23:52
  kudos
• 23:52
  for
• 23:52
  this
• 23:53
  move.
• 23:53
  She
• 23:53
  is
• 23:53
  consistently
• 23:54
  an
• 23:54
  out
• 23:54
  of
• 23:55
  the
• 23:55
  box
• 23:55
  thinker
• 23:55
  and
• 23:56
  I
• 23:56
  built
• 23:56
  a
• 23:57
  culture
• 23:57
  at
• 23:57
  her
• 23:58
  organization
• 23:59
  that
• 23:59
  supports
• 24:00
  things
• 24:00
  like
• 24:00
  this
• 24:01
  being
• 24:01
  successful.
• 24:02
  Will
• 24:02
  this,
• 24:02
  would
• 24:02
  this
• 24:03
  work
• 24:03
  at
• 24:03
  any
• 24:04
  other
• 24:04
  retailer?
• 24:05
  You
• 24:06
  got
• 24:06
  to
• 24:06
  have
• 24:06
  the
• 24:06
  culture,
• 24:07
  you
• 24:07
  got
• 24:07
  to
• 24:07
  have
• 24:07
  the
• 24:07
  fit.
• 24:07
  I
• 24:08
  think
• 24:08
  Bri
• 24:08
  has
• 24:08
  done
• 24:08
  a
• 24:08
  tremendous
• 24:09
  job
• 24:09
  of
• 24:09
  making
• 24:10
  sure
• 24:10
  that
• 24:11
  she's
• 24:11
  got
• 24:11
  that
• 24:12
  in
• 24:12
  place
• 24:12
  so
• 24:12
  that
• 24:13
  they
• 24:13
  can
• 24:13
  actually
• 24:13
  take
• 24:14
  from
• 24:14
  this
• 24:14
  council
• 24:15
  and
• 24:15
  learn
• 24:15
  something
• 24:16
  and
• 24:16
  do
• 24:16
  something
• 24:16
  with
• 24:17
  it,
• 24:17
  versus
• 24:17
  just
• 24:17
  being
• 24:17
  like,
• 24:18
  okay,
• 24:18
  we
• 24:18
  met
• 24:18
  with
• 24:19
  you
• 24:19
  for
• 24:19
  30
• 24:19
  minutes,
• 24:20
  we're
• 24:20
  gone.
• 24:20
  Although
• 24:20
  I
• 24:20
  would
• 24:21
  push
• 24:21
  that
• 24:21
  a
• 24:21
  little
• 24:21
  bit,
• 24:21
  I
• 24:21
  think
• 24:22
  it
• 24:22
  should
• 24:22
  be
• 24:23
  able
• 24:23
  to
• 24:23
  work
• 24:23
  at
• 24:23
  every
• 24:23
  retailer.
• 24:24
  If
• 24:24
  it
• 24:25
  doesn't,
• 24:26
  that's
• 24:26
  because
• 24:26
  of
• 24:26
  your
• 24:27
  culture
• 24:27
  not
• 24:27
  being
• 24:27
  able
• 24:28
  to
• 24:28
  make
• 24:28
  money.
• 24:28
  And
• 24:29
  that's
• 24:29
  another
• 24:29
  issue
• 24:29
  that
• 24:29
  you
• 24:30
  gotta
• 24:30
  solve
• 24:30
  because
• 24:31
  as
• 24:31
  you're
• 24:31
  trying
• 24:31
  to
• 24:31
  get
• 24:31
  younger,
• 24:32
  as
• 24:32
  the
• 24:32
  generations
• 24:32
  are
• 24:33
  growing
• 24:33
  and
• 24:33
  the
• 24:34
  spending
• 24:34
  power
• 24:34
  shifting,
• 24:35
  you
• 24:35
  have
• 24:35
  to
• 24:35
  figure
• 24:36
  this
• 24:36
  out
• 24:36
  for
• 24:36
  sure.
• 24:36
  So
• 24:36
  if
• 24:37
  you
• 24:37
  can't
• 24:37
  make
• 24:37
  an
• 24:37
  idea
• 24:37
  like
• 24:38
  this
• 24:38
  work,
• 24:39
  you
• 24:39
  kind
• 24:39
  of
• 24:39
  suck.
• 24:40
  And
• 24:40
  your
• 24:40
  culture
• 24:40
  needs
• 24:41
  to
• 24:41
  change.
• 24:41
  You
• 24:41
  need
• 24:41
  to
• 24:42
  fix
• 24:42
  your
• 24:42
  culture
• 24:42
  first
• 24:43
  so
• 24:43
  that
• 24:43
  idea
• 24:43
  is
• 24:43
  like,
• 24:44
  this
• 24:44
  can
• 24:44
  work.
• 24:44
  That's
• 24:45
  where
• 24:45
  the
• 24:45
  focus
• 24:45
  needs
• 24:45
  to
• 24:45
  be.
• 24:46
  All
• 24:47
  right,
• 24:47
  let's
• 24:47
  go
• 24:47
  to
• 24:47
  headline
• 24:47
  number
• 24:48
  five.
• 24:48
  A
• 24:48
  new
• 24:48
  survey
• 24:49
  has
• 24:49
  revealed,
• 24:49
  Chris,
• 24:50
  that
• 24:50
  almost
• 24:51
  half
• 24:51
  of
• 24:51
  AI
• 24:51
  search
• 24:52
  tool
• 24:52
  users
• 24:53
  prefer
• 24:53
  them
• 24:54
  to
• 24:54
  Google.
• 24:54
  According
• 24:55
  to
• 24:55
  ChainStorage,
• 24:56
  a
• 24:56
  new
• 24:57
  report
• 24:57
  from
• 24:57
  the
• 24:57
  SEO
• 24:58
  agency,
• 24:58
  Ethical
• 25:00
  Google
• 25:00
  remains
• 25:01
  the
• 25:01
  dominant
• 25:01
  search
• 25:01
  platform
• 25:02
  with
• 25:02
  86%
• 25:03
  of
• 25:03
  survey
• 25:03
  respondents
• 25:04
  in
• 25:04
  the
• 25:04
  US
• 25:05
  and
• 25:05
  the
• 25:06
  United
• 25:06
  Kingdom
• 25:06
  are
• 25:07
  using
• 25:07
  it
• 25:07
  to
• 25:07
  find
• 25:08
  information.
• 25:08
  However,
• 25:09
  AI
• 25:10
  powered
• 25:10
  search
• 25:10
  tools
• 25:11
  are
• 25:11
  widely
• 25:11
  adopted,
• 25:12
  with
• 25:12
  81%
• 25:13
  of
• 25:13
  participants
• 25:14
  using
• 25:14
  them
• 25:14
  in
• 25:14
  the
• 25:15
  past
• 25:15
  three
• 25:15
  months.
• 25:16
  Younger
• 25:17
  consumers,
• 25:18
  63%
• 25:19
  of
• 25:19
  Gen
• 25:20
  Z
• 25:20
  and
• 25:20
  68%
• 25:21
  of
• 25:21
  millennials
• 25:22
  use
• 25:22
  AI
• 25:23
  tools
• 25:23
  frequently,
• 25:24
  compared
• 25:24
  to
• 25:25
  less
• 25:25
  than
• 25:25
  half
• 25:26
  46%
• 25:27
  of
• 25:27
  baby
• 25:27
  boomers.
• 25:28
  Almost
• 25:29
  45%
• 25:29
  of
• 25:30
  those
• 25:30
  surveyed
• 25:31
  say
• 25:31
  that
• 25:31
  AI
• 25:32
  tools
• 25:32
  provide
• 25:32
  a
• 25:33
  superior
• 25:33
  experience
• 25:34
  to
• 25:34
  Google
• 25:34
  in
• 25:34
  terms
• 25:35
  of
• 25:35
  speed
• 25:35
  and
• 25:35
  clarity,
• 25:36
  with
• 25:36
  15%
• 25:37
  saying
• 25:37
  it
• 25:37
  is,
• 25:38
  quote,
• 25:38
  much
• 25:39
  better
• 25:39
  than
• 25:40
  and
• 25:41
  29%
• 25:42
  saying
• 25:42
  it
• 25:42
  is
• 25:43
  slightly
• 25:43
  better.
• 25:45
  I
• 25:45
  got
• 25:45
  one
• 25:45
  more.
• 25:47
  Nearly
• 25:47
  60%.
• 25:48
  Nearly
• 25:49
  60%
• 25:50
  of
• 25:50
  respondents
• 25:51
  told
• 25:51
  Ethical
• 25:51
  that
• 25:52
  they
• 25:52
  use
• 25:52
  AI
• 25:52
  tools
• 25:53
  to
• 25:53
  research
• 25:53
  products
• 25:54
  or
• 25:54
  services
• 25:55
  before
• 25:55
  buying.
• 25:56
  60%
• 25:56
  though,
• 25:57
  that's
• 25:57
  a
• 25:57
  lot.
• 25:58
  Yes.
• 25:58
  Chris,
• 25:59
  are
• 25:59
  you
• 25:59
  surprised
• 25:59
  that
• 25:59
  almost
• 26:00
  half
• 26:00
  of
• 26:00
  AI
• 26:01
  search
• 26:01
  tool
• 26:01
  users
• 26:02
  prefer
• 26:03
  them
• 26:03
  to
• 26:03
  Google
• 26:04
  and
• 26:04
  AI
• 26:04
  search
• 26:05
  tools
• 26:05
  as
• 26:05
  we're
• 26:05
  talking
• 26:05
  about
• 26:06
  it?
• 26:06
  ChatGPT
• 26:07
  perplexity.
• 26:09
  Yeah,
• 26:09
  Gemini.
• 26:10
  Whatever
• 26:11
  you
• 26:11
  want
• 26:11
  to.
• 26:11
  Whatever.
• 26:12
  Whatever
• 26:13
  your
• 26:13
  flavor
• 26:13
  is.
• 26:13
  Whatever
• 26:14
  your
• 26:14
  flavor
• 26:14
  is,
• 26:15
  yes.
• 26:16
  I'm
• 26:16
  not
• 26:16
  surprised.
• 26:17
  Yeah.
• 26:17
  Are
• 26:17
  you
• 26:17
  surprised?
• 26:18
  No,
• 26:18
  no,
• 26:18
  I'm
• 26:18
  not
• 26:19
  surprised.
• 26:19
  Not
• 26:19
  at
• 26:19
  all.
• 26:20
  And
• 26:20
  I
• 26:20
  mean,
• 26:21
  just
• 26:21
  about
• 26:21
  the
• 26:21
  times
• 26:21
  my
• 26:22
  mother
• 26:22
  and
• 26:22
  my
• 26:22
  wife
• 26:23
  and
• 26:23
  my
• 26:23
  friends
• 26:23
  use
• 26:23
  it.
• 26:24
  Like,
• 26:24
  I'm
• 26:24
  not
• 26:24
  surprised
• 26:24
  by
• 26:25
  this
• 26:25
  at
• 26:25
  all.
• 26:25
  My
• 26:25
  big
• 26:26
  question
• 26:26
  for
• 26:26
  me,
• 26:27
  and
• 26:27
  I'm
• 26:27
  curious
• 26:27
  about
• 26:27
  this
• 26:28
  because
• 26:28
  I've
• 26:28
  seen
• 26:28
  a
• 26:28
  lot
• 26:28
  of
• 26:29
  people
• 26:29
  start
• 26:29
  to
• 26:29
  poo
• 26:29
  poo
• 26:30
  this
• 26:30
  on
• 26:31
  LinkedIn,
• 26:31
  particularly
• 26:32
  some
• 26:32
  people
• 26:32
  that
• 26:32
  I
• 26:32
  really
• 26:33
  respect.
• 26:33
  I'm
• 26:33
  not
• 26:33
  going
• 26:33
  to
• 26:33
  call
• 26:34
  them
• 26:34
  out
• 26:34
  here
• 26:35
  because
• 26:35
  I
• 26:35
  want
• 26:35
  to
• 26:35
  actually
• 26:35
  talk
• 26:35
  to
• 26:35
  them
• 26:36
  first
• 26:36
  before
• 26:36
  I
• 26:36
  do,
• 26:37
  but
• 26:37
  they've
• 26:37
  been
• 26:37
  poo
• 26:38
  poohing
• 26:38
  the
• 26:38
  movement
• 26:38
  towards
• 26:39
  agentic
• 26:39
  AI.
• 26:39
  And
• 26:39
  so
• 26:40
  what
• 26:40
  I
• 26:40
  think
• 26:40
  is
• 26:40
  really
• 26:40
  interesting
• 26:40
  about
• 26:40
  this
• 26:41
  is
• 26:41
  the
• 26:41
  agentic
• 26:42
  AI
• 26:42
  movement.
• 26:42
  We're
• 26:42
  not
• 26:42
  even
• 26:43
  in
• 26:43
  any
• 26:43
  one
• 26:43
  of
• 26:44
  that
• 26:44
  yet.
• 26:44
  And
• 26:45
  that
• 26:45
  potentially
• 26:46
  is
• 26:46
  still
• 26:46
  going
• 26:46
  to
• 26:47
  happen.
• 26:47
  So
• 26:47
  depending
• 26:48
  on
• 26:48
  how
• 26:48
  that
• 26:48
  takes
• 26:49
  off,
• 26:49
  this
• 26:49
  will
• 26:50
  amplify
• 26:50
  those
• 26:51
  numbers
• 26:51
  even
• 26:51
  more
• 26:52
  as
• 26:52
  people
• 26:52
  get
• 26:53
  acclimated
• 26:53
  to
• 26:54
  what
• 26:54
  that
• 26:54
  is,
• 26:54
  how
• 26:55
  it
• 26:55
  works,
• 26:55
  and
• 26:55
  what
• 26:55
  it
• 26:56
  can
• 26:56
  do
• 26:56
  for
• 26:56
  you.
• 26:57
  Right.
• 26:57
  So
• 26:59
  I'm
• 26:59
  buying
• 26:59
  this
• 27:00
  headline.
• 27:00
  I
• 27:00
  think
• 27:00
  it's
• 27:00
  very
• 27:01
  important.
• 27:01
  It's
• 27:01
  very,
• 27:01
  very
• 27:02
  disruptive
• 27:02
  and
• 27:02
  it's
• 27:02
  only
• 27:03
  going
• 27:03
  to
• 27:03
  become
• 27:03
  more
• 27:03
  disruptive.
• 27:04
  And
• 27:04
  to
• 27:04
  all
• 27:05
  the
• 27:05
  naysayers
• 27:05
  out
• 27:05
  there,
• 27:05
  I'd
• 27:06
  say
• 27:06
  I
• 27:06
  wouldn't
• 27:06
  discount
• 27:07
  this
• 27:07
  so
• 27:07
  fast.
• 27:07
  No,
• 27:08
  I
• 27:08
  think
• 27:08
  you're
• 27:08
  kind
• 27:08
  of
• 27:08
  risking
• 27:09
  things
• 27:09
  a
• 27:09
  little
• 27:09
  bit
• 27:09
  there.
• 27:10
  I'd
• 27:10
  be
• 27:10
  hedging
• 27:11
  on
• 27:11
  this.
• 27:11
  Yeah,
• 27:12
  well,
• 27:12
  and
• 27:12
  you
• 27:12
  can't
• 27:13
  even
• 27:13
  transact
• 27:13
  in
• 27:14
  some
• 27:14
  of
• 27:14
  these
• 27:14
  yet.
• 27:15
  Like,
• 27:15
  that's
• 27:15
  the
• 27:15
  thing
• 27:16
  too.
• 27:16
  Like
• 27:16
  they're
• 27:16
  already
• 27:17
  getting
• 27:17
  this
• 27:17
  much
• 27:17
  traffic
• 27:18
  when
• 27:18
  you
• 27:18
  can't
• 27:18
  even
• 27:19
  just
• 27:19
  click
• 27:19
  and
• 27:19
  buy
• 27:20
  in
• 27:20
  all
• 27:20
  of
• 27:20
  them
• 27:20
  yet.
• 27:21
  So
• 27:21
  I
• 27:21
  think
• 27:21
  as
• 27:21
  you
• 27:22
  as
• 27:22
  that,
• 27:22
  that
• 27:23
  process
• 27:23
  becomes
• 27:24
  more
• 27:25
  fluid
• 27:25
  and
• 27:25
  you
• 27:26
  can
• 27:26
  do
• 27:26
  that
• 27:26
  without
• 27:27
  having
• 27:27
  to
• 27:27
  leave
• 27:28
  that,
• 27:28
  that
• 27:28
  search
• 27:29
  engine.
• 27:29
  I
• 27:29
  think
• 27:30
  that's
• 27:30
  really
• 27:31
  where
• 27:31
  things
• 27:31
  are
• 27:31
  going
• 27:31
  to
• 27:32
  continue
• 27:32
  to
• 27:32
  light
• 27:32
  up.
• 27:33
  The
• 27:33
  other
• 27:34
  thing,
• 27:34
  and
• 27:34
  I'm
• 27:34
  teasing,
• 27:35
  we
• 27:35
  have
• 27:35
  an
• 27:35
  amazing
• 27:36
  podcast
• 27:37
  coming
• 27:37
  up
• 27:37
  with
• 27:37
  David
• 27:38
  Dorff
• 27:39
  next
• 27:39
  week
• 27:39
  of
• 27:39
  Amazon
• 27:40
  the
• 27:40
  Other
• 27:41
  Time.
• 27:41
  The
• 27:42
  Other
• 27:42
  Time
• 27:42
  I
• 27:42
  want
• 27:43
  to
• 27:43
  look
• 27:43
  back
• 27:43
  at
• 27:43
  this
• 27:43
  data,
• 27:44
  Chris,
• 27:44
  is
• 27:44
  after
• 27:44
  the
• 27:45
  holidays,
• 27:45
  because
• 27:46
  I'm
• 27:46
  curious
• 27:47
  now
• 27:47
  that
• 27:47
  we've
• 27:47
  had
• 27:48
  ChatGPT
• 27:49
  or
• 27:50
  large
• 27:50
  language
• 27:51
  search
• 27:51
  in
• 27:52
  all
• 27:52
  of
• 27:52
  our
• 27:52
  lives
• 27:52
  for
• 27:53
  over
• 27:53
  a
• 27:53
  year,
• 27:54
  pretty
• 27:54
  widely
• 27:55
  adopted.
• 27:55
  Oh,
• 27:56
  yeah.
• 27:56
  Now
• 27:56
  I'm
• 27:57
  curious
• 27:57
  to
• 27:57
  see
• 27:57
  how
• 27:58
  much
• 27:58
  this
• 27:58
  increases
• 27:59
  after
• 28:00
  the
• 28:00
  holidays
• 28:00
  when
• 28:00
  and
• 28:01
  during
• 28:01
  gift
• 28:01
  giving
• 28:02
  season.
• 28:02
  Because
• 28:03
  I
• 28:03
  would
• 28:03
  be,
• 28:03
  I
• 28:03
  would
• 28:04
  venture
• 28:04
  to
• 28:04
  guess
• 28:04
  that
• 28:04
  we're
• 28:05
  going
• 28:05
  to
• 28:05
  start
• 28:05
  to
• 28:05
  see
• 28:05
  even
• 28:06
  more
• 28:06
  adoption
• 28:07
  as
• 28:07
  more
• 28:07
  people
• 28:08
  start
• 28:08
  to
• 28:08
  use
• 28:08
  this
• 28:09
  because
• 28:09
  it's
• 28:09
  so
• 28:10
  valuable.
• 28:11
  You
• 28:11
  just,
• 28:11
  it's
• 28:12
  so
• 28:12
  it's
• 28:12
  a
• 28:12
  much
• 28:12
  better
• 28:13
  experience.
• 28:14
  You
• 28:14
  get
• 28:14
  much
• 28:15
  better
• 28:15
  results.
• 28:15
  The
• 28:16
  only
• 28:16
  missing
• 28:16
  link
• 28:17
  for
• 28:17
  me
• 28:17
  right
• 28:17
  now
• 28:17
  is
• 28:17
  that
• 28:18
  transacting
• 28:19
  in
• 28:19
  the
• 28:19
  market.
• 28:19
  Yeah.
• 28:19
  And
• 28:19
  that's
• 28:20
  going
• 28:20
  to
• 28:20
  come
• 28:20
  now,
• 28:20
  whether
• 28:21
  the
• 28:21
  agentic
• 28:21
  part,
• 28:22
  how
• 28:22
  that
• 28:22
  plays
• 28:22
  into
• 28:22
  it
• 28:22
  and
• 28:23
  how
• 28:23
  that
• 28:23
  disruptive.
• 28:23
  That
• 28:24
  is.
• 28:24
  Yes.
• 28:24
  But
• 28:24
  that's
• 28:24
  a
• 28:24
  great
• 28:24
  point.
• 28:25
  Yeah.
• 28:25
  Like,
• 28:25
  you
• 28:25
  know,
• 28:26
  holiday
• 28:26
  shopping,
• 28:27
  e
• 28:27
  commerce
• 28:27
  always
• 28:28
  increases
• 28:28
  during
• 28:29
  the
• 28:29
  holidays.
• 28:29
  Every
• 28:30
  year,
• 28:30
  the
• 28:30
  percentage
• 28:30
  of
• 28:31
  commerce
• 28:31
  that
• 28:31
  goes
• 28:31
  to
• 28:31
  e
• 28:32
  commerce
• 28:32
  always
• 28:32
  goes
• 28:33
  up.
• 28:33
  Well,
• 28:33
  even
• 28:33
  Ryan
• 28:34
  Hamburger
• 28:34
  yesterday
• 28:35
  from
• 28:35
  Instacart
• 28:35
  who
• 28:35
  we
• 28:36
  interviewed,
• 28:36
  I
• 28:36
  mean,
• 28:37
  are
• 28:37
  you
• 28:37
  thinking
• 28:37
  about
• 28:38
  it?
• 28:38
  One
• 28:38
  thing
• 28:38
  that
• 28:38
  occurred
• 28:39
  to
• 28:39
  me
• 28:39
  there
• 28:39
  is
• 28:39
  it's
• 28:39
  like
• 28:40
  they
• 28:40
  are
• 28:40
  already
• 28:40
  thinking,
• 28:41
  if
• 28:41
  you
• 28:41
  aren't
• 28:42
  thinking
• 28:42
  about
• 28:43
  how
• 28:43
  you're
• 28:44
  going
• 28:44
  to
• 28:44
  prepare
• 28:45
  for
• 28:45
  a
• 28:45
  world
• 28:45
  where
• 28:46
  agents
• 28:46
  are
• 28:46
  shopping
• 28:46
  on
• 28:47
  behalf
• 28:47
  of
• 28:47
  your
• 28:47
  customers
• 28:48
  and
• 28:48
  customers
• 28:49
  are
• 28:49
  still
• 28:49
  shopping,
• 28:50
  you,
• 28:50
  you're
• 28:50
  going
• 28:51
  to
• 28:51
  be
• 28:51
  in
• 28:51
  a
• 28:51
  whole
• 28:51
  heap
• 28:52
  of
• 28:52
  trouble,
• 28:52
  I
• 28:52
  think
• 28:53
  come,
• 28:53
  you
• 28:53
  know,
• 28:53
  even
• 28:54
  six
• 28:54
  months
• 28:54
  or
• 28:55
  a
• 28:55
  year
• 28:55
  from
• 28:55
  now,
• 28:55
  you
• 28:56
  know.
• 28:56
  And
• 28:56
  newsflash,
• 28:57
  there's,
• 28:57
  in
• 28:57
  my
• 28:57
  opinion,
• 28:58
  there's
• 28:58
  no
• 28:58
  surprise
• 28:58
  that
• 28:59
  Instacart
• 28:59
  CEO
• 29:00
  Chris
• 29:00
  Rogers
• 29:00
  was
• 29:00
  out
• 29:01
  in
• 29:01
  the
• 29:01
  media
• 29:01
  this
• 29:01
  week
• 29:02
  saying
• 29:02
  that
• 29:02
  retailers
• 29:03
  need
• 29:03
  to
• 29:03
  keep
• 29:04
  their
• 29:04
  prices
• 29:04
  the
• 29:05
  same
• 29:05
  in
• 29:05
  store
• 29:05
  as
• 29:05
  they
• 29:06
  are
• 29:06
  on
• 29:06
  Instacart.
• 29:07
  And
• 29:07
  why
• 29:07
  is
• 29:07
  that?
• 29:07
  Because
• 29:07
  of
• 29:08
  the
• 29:08
  eventuality
• 29:08
  of
• 29:09
  agentic
• 29:09
  AI
• 29:10
  coming.
• 29:10
  Because
• 29:10
  they're
• 29:11
  going
• 29:11
  to
• 29:11
  get
• 29:11
  stripped
• 29:11
  away
• 29:12
  if
• 29:12
  they
• 29:12
  don't
• 29:12
  do
• 29:13
  that.
• 29:13
  So
• 29:13
  they're
• 29:13
  preparing
• 29:14
  for
• 29:14
  that
• 29:14
  eventuality,
• 29:15
  at
• 29:15
  least
• 29:15
  as
• 29:16
  part
• 29:16
  of
• 29:16
  the
• 29:16
  reasoning
• 29:16
  for
• 29:16
  that.
• 29:17
  Right.
• 29:18
  Okay,
• 29:18
  Chris,
• 29:18
  let's
• 29:19
  go
• 29:19
  to
• 29:19
  the
• 29:19
  lightning
• 29:19
  round.
• 29:20
  This
• 29:20
  is
• 29:20
  a
• 29:20
  French
• 29:21
  edition.
• 29:21
  French
• 29:22
  edition.
• 29:22
  Okay.
• 29:24
  Croissant.
• 29:25
  Bonjour,
• 29:25
  mon
• 29:25
  ami.
• 29:27
  Bonjour.
• 29:28
  Croissant
• 29:28
  or
• 29:29
  pain
• 29:29
  au
• 29:30
  chocolat.
• 29:31
  Ooh.
• 29:31
  Oh,
• 29:31
  pan.
• 29:32
  I
• 29:32
  go
• 29:32
  with
• 29:32
  the
• 29:32
  pan
• 29:32
  a
• 29:33
  chocolat.
• 29:33
  I
• 29:33
  know
• 29:33
  for
• 29:33
  sure.
• 29:34
  Which
• 29:34
  I
• 29:34
  brought
• 29:34
  you.
• 29:34
  Yeah,
• 29:34
  which
• 29:34
  you
• 29:35
  brought
• 29:35
  me.
• 29:35
  You
• 29:35
  can
• 29:35
  have.
• 29:35
  You
• 29:36
  can
• 29:36
  have
• 29:36
  right
• 29:36
  after
• 29:36
  this
• 29:37
  episode.
• 29:37
  You
• 29:37
  do
• 29:37
  so
• 29:37
  well.
• 29:38
  All
• 29:38
  right,
• 29:38
  and
• 29:38
  next
• 29:38
  one.
• 29:40
  Langoustines.
• 29:41
  Yeah.
• 29:41
  Or
• 29:41
  escargot.
• 29:42
  For
• 29:42
  sure.
• 29:43
  Escargot.
• 29:43
  No
• 29:43
  way.
• 29:44
  Oh,
• 29:44
  a
• 29:44
  thousand.
• 29:45
  No
• 29:45
  way.
• 29:46
  The
• 29:46
  salty
• 29:46
  sea
• 29:47
  versus
• 29:47
  the
• 29:47
  dirt
• 29:47
  of
• 29:47
  the
• 29:47
  earth.
• 29:48
  I
• 29:48
  think
• 29:48
  langoustines
• 29:49
  and
• 29:49
  lobster
• 29:49
  are
• 29:50
  very
• 29:50
  overrated.
• 29:51
  Oh,
• 29:51
  no,
• 29:51
  not
• 29:52
  if
• 29:52
  you
• 29:52
  have
• 29:52
  a
• 29:52
  good
• 29:52
  one.
• 29:53
  The
• 29:53
  best.
• 29:54
  The
• 29:54
  variability
• 29:55
  may
• 29:55
  be
• 29:55
  higher.
• 29:56
  Well,
• 29:56
  I
• 29:56
  don't
• 29:56
  know.
• 29:56
  I've
• 29:56
  had
• 29:56
  some
• 29:57
  bad
• 29:57
  snails
• 29:57
  too,
• 29:57
  but,
• 29:58
  like,
• 29:58
  the
• 29:59
  best
• 29:59
  lobster
• 30:00
  is
• 30:00
  freaking
• 30:00
  amazing.
• 30:02
  See,
• 30:02
  I
• 30:02
  mean,
• 30:03
  it's
• 30:03
  okay,
• 30:03
  but
• 30:04
  I
• 30:04
  think
• 30:04
  escargot
• 30:05
  is,
• 30:05
  like,
• 30:05
  such
• 30:05
  a
• 30:06
  unique.
• 30:06
  Given
• 30:06
  your
• 30:07
  choice,
• 30:07
  I
• 30:07
  think
• 30:08
  somebody
• 30:08
  could
• 30:08
  slip,
• 30:08
  like,
• 30:09
  a
• 30:09
  shrimp
• 30:09
  in
• 30:09
  there
• 30:10
  or
• 30:10
  something,
• 30:10
  and
• 30:10
  you
• 30:11
  would
• 30:11
  not
• 30:11
  be
• 30:11
  able
• 30:11
  to
• 30:12
  notice.
• 30:14
  Okay.
• 30:15
  Bonafide
• 30:15
  legacy,
• 30:16
  though.
• 30:16
  But
• 30:17
  not
• 30:17
  a
• 30:17
  shrimp,
• 30:17
  but
• 30:17
  okay.
• 30:17
  Okay.
• 30:18
  I'm
• 30:18
  just
• 30:18
  saying,
• 30:19
  like,
• 30:19
  I
• 30:19
  think
• 30:19
  that
• 30:19
  you
• 30:20
  could.
• 30:20
  You
• 30:20
  could
• 30:20
  be
• 30:20
  told,
• 30:21
  that's
• 30:21
  a
• 30:21
  langoustine,
• 30:22
  and
• 30:22
  be
• 30:22
  like,
• 30:22
  yeah,
• 30:22
  this
• 30:22
  is
• 30:22
  good.
• 30:23
  It's
• 30:23
  just
• 30:23
  a
• 30:23
  big
• 30:23
  prawn.
• 30:24
  Yeah.
• 30:24
  Yeah.
• 30:24
  Right.
• 30:24
  Okay.
• 30:25
  Okay.
• 30:27
  Paris
• 30:27
  Metro
• 30:28
  or
• 30:28
  London
• 30:28
  tube?
• 30:29
  Oh,
• 30:29
  God.
• 30:29
  You
• 30:29
  know
• 30:29
  the
• 30:30
  answer
• 30:30
  to
• 30:30
  that.
• 30:30
  London
• 30:31
  Tube,
• 30:31
  100%.
• 30:32
  For
• 30:33
  so
• 30:33
  many
• 30:33
  reasons,
• 30:33
  but
• 30:33
  because
• 30:34
  it's
• 30:34
  also
• 30:34
  the
• 30:35
  greatest
• 30:35
  example
• 30:36
  of
• 30:36
  user
• 30:36
  experience
• 30:37
  design
• 30:37
  in
• 30:37
  the
• 30:37
  history
• 30:37
  of
• 30:38
  the
• 30:38
  world.
• 30:38
  Because
• 30:38
  the
• 30:38
  map
• 30:38
  is
• 30:39
  not
• 30:39
  actually
• 30:39
  drawn
• 30:39
  to
• 30:40
  where
• 30:40
  the
• 30:40
  actual
• 30:40
  tube
• 30:41
  stops
• 30:41
  are,
• 30:42
  which
• 30:42
  I
• 30:42
  just
• 30:42
  find
• 30:42
  fascinating.
• 30:43
  That's
• 30:43
  why
• 30:43
  it
• 30:43
  was
• 30:43
  on
• 30:44
  the
• 30:44
  back
• 30:44
  of
• 30:44
  the
• 30:45
  Fast5
• 30:45
  podcast
• 30:45
  for
• 30:46
  so
• 30:46
  long
• 30:46
  in
• 30:47
  the
• 30:47
  background
• 30:47
  of
• 30:48
  our
• 30:48
  videos.
• 30:49
  I
• 30:49
  was
• 30:49
  at
• 30:49
  dinner
• 30:50
  last
• 30:50
  night,
• 30:50
  and
• 30:50
  there
• 30:50
  was
• 30:51
  a
• 30:51
  Frenchman
• 30:52
  who
• 30:52
  said
• 30:53
  the
• 30:53
  difference
• 30:53
  between
• 30:53
  the
• 30:54
  London
• 30:54
  tube
• 30:54
  and
• 30:54
  the
• 30:55
  Paris
• 30:55
  Metro
• 30:55
  is
• 30:56
  that
• 30:56
  if
• 30:56
  you
• 30:56
  bump
• 30:57
  into
• 30:57
  somebody
• 30:57
  on
• 30:58
  the
• 30:58
  London
• 30:58
  tube,
• 30:59
  both
• 30:59
  people
• 30:59
  will
• 31:00
  apologize.
• 31:00
  And
• 31:00
  if
• 31:01
  you
• 31:01
  bump
• 31:01
  into.
• 31:02
  If
• 31:02
  I
• 31:02
  bump
• 31:03
  into
• 31:03
  you
• 31:04
  on
• 31:04
  the.
• 31:05
  On
• 31:05
  the
• 31:05
  French
• 31:05
  Metro
• 31:06
  train,
• 31:07
  I
• 31:07
  would
• 31:07
  be
• 31:07
  mad
• 31:07
  at
• 31:07
  you
• 31:08
  for
• 31:08
  being
• 31:08
  too
• 31:08
  close
• 31:09
  to
• 31:09
  me.
• 31:09
  So
• 31:10
  that's
• 31:10
  simply
• 31:11
  the
• 31:12
  difference
• 31:12
  between
• 31:13
  these
• 31:13
  two
• 31:14
  modes
• 31:14
  of
• 31:14
  transport.
• 31:15
  Now,
• 31:15
  I
• 31:15
  will
• 31:15
  say
• 31:15
  I
• 31:15
  haven't
• 31:15
  ridden
• 31:16
  the
• 31:16
  French
• 31:16
  metro
• 31:17
  as
• 31:17
  often
• 31:17
  as
• 31:17
  the
• 31:18
  London
• 31:18
  tube
• 31:18
  either,
• 31:18
  so
• 31:19
  I
• 31:19
  got
• 31:19
  to
• 31:19
  give
• 31:19
  it
• 31:19
  more
• 31:19
  of
• 31:19
  a
• 31:19
  try,
• 31:19
  but.
• 31:20
  All
• 31:20
  right,
• 31:20
  and
• 31:20
  last
• 31:21
  one.
• 31:21
  This
• 31:21
  one's
• 31:21
  a
• 31:21
  good
• 31:22
  one.
• 31:22
  Yes.
• 31:22
  Napoleon
• 31:24
  or
• 31:24
  Genghis
• 31:25
  Khan?
• 31:26
  Favorite
• 31:26
  emperor.
• 31:27
  I
• 31:27
  picked
• 31:27
  Genghis
• 31:28
  Khan.
• 31:28
  Really
• 31:28
  like
• 31:29
  that
• 31:29
  song
• 31:29
  more
• 31:30
  the
• 31:30
  Mike
• 31:30
  Snow
• 31:30
  song,
• 31:31
  you
• 31:31
  know,
• 31:31
  like,
• 31:31
  I
• 31:31
  get
• 31:32
  a
• 31:32
  little
• 31:32
  bit
• 31:32
  Genghis
• 31:33
  Khan.
• 31:33
  You'll
• 31:33
  recognize
• 31:34
  it.
• 31:34
  I'll
• 31:34
  play
• 31:34
  it
• 31:34
  for
• 31:34
  you
• 31:35
  later.
• 31:35
  Yes,
• 31:36
  that's.
• 31:36
  That's
• 31:36
  going
• 31:36
  Genghis,
• 31:37
  huh?
• 31:37
  I'm
• 31:37
  just
• 31:38
  going
• 31:38
  Genghis
• 31:38
  Khan
• 31:38
  because
• 31:39
  I
• 31:39
  have
• 31:39
  no.
• 31:39
  I
• 31:39
  don't
• 31:40
  have
• 31:40
  enough
• 31:40
  historical
• 31:41
  knowledge
• 31:41
  on
• 31:42
  both
• 31:42
  of
• 31:42
  their
• 31:42
  reigns
• 31:43
  to
• 31:44
  properly.
• 31:45
  I
• 31:45
  just
• 31:45
  Read
• 31:45
  War
• 31:45
  and
• 31:46
  Peace.
• 31:46
  So
• 31:46
  I
• 31:46
  was
• 31:46
  like,
• 31:47
  it's
• 31:47
  all
• 31:47
  about
• 31:47
  Napoleon.
• 31:48
  Okay,
• 31:49
  so
• 31:49
  you're
• 31:49
  picking
• 31:49
  Napoleon?
• 31:50
  I
• 31:50
  think
• 31:50
  I'd
• 31:50
  pick
• 31:50
  Napoleon.
• 31:51
  Plus,
• 31:52
  he's
• 31:52
  got,
• 31:52
  like,
• 31:52
  you
• 31:52
  know,
• 31:53
  like,
• 31:53
  food
• 31:53
  named
• 31:53
  after
• 31:54
  him.
• 31:54
  What
• 31:54
  about
• 31:54
  Genghis
• 31:55
  Khan?
• 31:55
  Like,
• 31:55
  why
• 31:56
  would.
• 31:56
  Why
• 31:56
  wouldn't
• 31:56
  you
• 31:57
  pick
• 31:57
  Genghis
• 31:57
  Khan?
• 31:57
  I
• 31:58
  don't
• 31:58
  know.
• 31:58
  I
• 31:58
  mean,
• 31:58
  it's
• 31:59
  probably
• 31:59
  because
• 31:59
  he
• 31:59
  doesn't
• 31:59
  have
• 31:59
  any
• 31:59
  food
• 32:00
  named
• 32:00
  after
• 32:00
  him
• 32:00
  that
• 32:00
  I
• 32:00
  can
• 32:01
  think
• 32:01
  of.
• 32:01
  So
• 32:02
  songs
• 32:02
  and
• 32:02
  food.
• 32:02
  This
• 32:03
  is
• 32:03
  how
• 32:03
  we're.
• 32:03
  Yeah,
• 32:04
  that
• 32:04
  sounds
• 32:04
  about
• 32:04
  right
• 32:05
  for
• 32:05
  our
• 32:05
  personalities.
• 32:06
  All
• 32:06
  right,
• 32:07
  well,
• 32:07
  that
• 32:07
  wraps
• 32:07
  us
• 32:08
  up
• 32:08
  for
• 32:08
  today.
• 32:08
  Happy
• 32:09
  birthday
• 32:09
  today
• 32:10
  to
• 32:11
  Kyle
• 32:12
  Chandler.
• 32:13
  Kyle
• 32:13
  Chandler?
• 32:13
  I
• 32:14
  know
• 32:14
  you
• 32:14
  like
• 32:14
  Kyle
• 32:14
  Chandler.
• 32:14
  Bass
• 32:15
  Lerman.
• 32:15
  You
• 32:16
  know
• 32:16
  Kyle
• 32:16
  Chandler's
• 32:17
  Friday
• 32:17
  Night
• 32:17
  Lights?
• 32:18
  No,
• 32:18
  do
• 32:18
  I
• 32:19
  know
• 32:19
  him?
• 32:19
  The
• 32:19
  coach
• 32:19
  at
• 32:20
  Friday
• 32:20
  Night
• 32:20
  Lights?
• 32:20
  Yeah,
• 32:21
  you
• 32:21
  know
• 32:21
  him.
• 32:21
  Oh,
• 32:21
  yeah.
• 32:22
  Oh,
• 32:22
  yeah.
• 32:23
  Okay,
• 32:23
  now,
• 32:24
  I
• 32:24
  didn't
• 32:24
  know
• 32:24
  that
• 32:24
  was
• 32:24
  his
• 32:24
  name.
• 32:25
  Wow,
• 32:25
  you
• 32:25
  really
• 32:25
  know
• 32:25
  him.
• 32:26
  All
• 32:26
  right.
• 32:26
  Okay.
• 32:27
  Baz
• 32:27
  Luhrmann.
• 32:28
  And
• 32:28
  because
• 32:28
  we're
• 32:28
  in
• 32:29
  Paris,
• 32:29
  to
• 32:30
  Daniel
• 32:30
  Huddlestone,
• 32:31
  who
• 32:32
  played
• 32:32
  little
• 32:32
  Gavroche
• 32:33
  in
• 32:33
  the
• 32:34
  2012
• 32:34
  movie
• 32:35
  version
• 32:35
  of
• 32:35
  Les
• 32:36
  Miserables
• 32:37
  starring
• 32:37
  Hugh
• 32:38
  Jackman.
• 32:39
  And
• 32:39
  remember,
• 32:39
  if
• 32:39
  you
• 32:40
  can
• 32:40
  only
• 32:40
  read
• 32:40
  or
• 32:40
  listen
• 32:40
  to
• 32:40
  one
• 32:41
  retail
• 32:41
  blog
• 32:41
  in
• 32:41
  the
• 32:41
  business,
• 32:42
  Make
• 32:42
  It
• 32:42
  Omnitok
• 32:43
  the
• 32:43
  only
• 32:43
  retail
• 32:43
  media
• 32:44
  outlet
• 32:44
  run
• 32:44
  by
• 32:44
  two
• 32:45
  former
• 32:45
  executives
• 32:45
  from
• 32:46
  a
• 32:46
  current
• 32:46
  top
• 32:46
  10
• 32:46
  US
• 32:47
  retailer.
• 32:47
  Our
• 32:48
  Fast
• 32:48
  Five
• 32:48
  podcast
• 32:49
  is
• 32:49
  the
• 32:49
  quickest,
• 32:49
  fastest
• 32:49
  rundown
• 32:50
  of
• 32:50
  all
• 32:50
  the
• 32:51
  week's
• 32:51
  top
• 32:51
  news
• 32:51
  in
• 32:51
  our
• 32:51
  daily
• 32:52
  newsletter.
• 32:52
  The
• 32:52
  Retail
• 32:52
  Daily
• 32:53
  Minute
• 32:53
  tells
• 32:54
  you
• 32:54
  all
• 32:54
  you
• 32:54
  need
• 32:54
  to
• 32:54
  know
• 32:55
  each
• 32:55
  day
• 32:55
  to
• 32:55
  stay
• 32:56
  on
• 32:56
  top
• 32:56
  of
• 32:56
  your
• 32:56
  game
• 32:56
  as
• 32:57
  a
• 32:57
  retail
• 32:57
  executive.
• 32:57
  And
• 32:58
  also
• 32:58
  regularly
• 32:58
  features
• 32:59
  special
• 32:59
  content
• 33:00
  that
• 33:00
  is
• 33:00
  exclusive
• 33:01
  to
• 33:01
  us
• 33:01
  and
• 33:01
  that
• 33:01
  Ann
• 33:01
  and
• 33:02
  I
• 33:02
  take
• 33:02
  pride
• 33:02
  in
• 33:02
  doing
• 33:03
  just
• 33:03
  for
• 33:03
  you.
• 33:03
  Thanks
• 33:04
  as
• 33:04
  always
• 33:04
  for
• 33:04
  listening
• 33:04
  in.
• 33:05
  Please
• 33:05
  remember
• 33:05
  to
• 33:05
  like
• 33:05
  and
• 33:05
  leave
• 33:06
  us
• 33:06
  a
• 33:06
  review
• 33:06
  wherever
• 33:07
  you
• 33:07
  happen
• 33:07
  to
• 33:07
  listen
• 33:07
  to
• 33:07
  your
• 33:08
  podcast
• 33:08
  or
• 33:08
  on
• 33:08
  YouTube.
• 33:09
  You
• 33:09
  can
• 33:09
  foster
• 33:10
  name
• 33:10
  by
• 33:10
  simply
• 33:10
  going
• 33:10
  to
• 33:11
  YouTube.com
• 33:12
  omnitalkretail
• 33:13
  so
• 33:14
  until
• 33:14
  next
• 33:14
  week,
• 33:14
  and
• 33:14
  on
• 33:15
  behalf
• 33:15
  of
• 33:15
  all
• 33:15
  of
• 33:15
  us
• 33:16
  at
• 33:16
  omnitalk,
• 33:16
  on
• 33:17
  behalf
• 33:17
  of
• 33:17
  Ann,
• 33:17
  myself,
• 33:19
  be
• 33:19
  careful
• 33:20
  out
• 33:20
  there.