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Fast Five Shorts | Amazon To Sell Ad Tech To Other Retailers · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  aims
• 0:01
  to
• 0:01
  expand
• 0:01
  its
• 0:02
  advertising
• 0:02
  business
• 0:03
  by
• 0:03
  letting
• 0:03
  retailers
• 0:04
  use
• 0:04
  its
• 0:05
  ad
• 0:05
  tools
• 0:06
  in
• 0:06
  their
• 0:06
  stores.
• 0:07
  According
• 0:08
  to
• 0:08
  cnbc,
• 0:08
  Amazon
• 0:09
  is
• 0:09
  letting
• 0:09
  other
• 0:10
  retailers
• 0:10
  use
• 0:10
  its
• 0:11
  homegrown
• 0:12
  advertising
• 0:12
  tools
• 0:13
  to
• 0:13
  run
• 0:13
  sponsored
• 0:14
  ads
• 0:14
  across
• 0:15
  their
• 0:15
  own
• 0:15
  websites.
• 0:17
  The
• 0:17
  new
• 0:17
  offering,
• 0:18
  called
• 0:18
  Amazon
• 0:19
  Retail
• 0:19
  Ad
• 0:19
  Services,
• 0:20
  allows
• 0:20
  companies
• 0:21
  to
• 0:21
  show,
• 0:21
  quote,
• 0:22
  contextually
• 0:23
  relevant
• 0:23
  ads
• 0:23
  in
• 0:24
  the
• 0:24
  right
• 0:24
  place
• 0:24
  at
• 0:24
  the
• 0:25
  right
• 0:25
  time,
• 0:25
  end
• 0:25
  quote,
• 0:26
  in
• 0:26
  search
• 0:26
  results,
• 0:27
  product
• 0:27
  pages
• 0:28
  and
• 0:28
  other
• 0:28
  areas
• 0:29
  of
• 0:29
  their
• 0:29
  site.
• 0:29
  Amazon
• 0:30
  said
• 0:31
  with
• 0:31
  Amazon
• 0:31
  Retail
• 0:32
  Ad
• 0:32
  Service,
• 0:33
  users
• 0:34
  will
• 0:34
  be
• 0:34
  able
• 0:34
  to
• 0:34
  customize
• 0:35
  the
• 0:35
  design,
• 0:36
  placement
• 0:36
  and
• 0:36
  number
• 0:36
  of
• 0:37
  ads
• 0:37
  shown
• 0:37
  across
• 0:38
  their
• 0:38
  sites,
• 0:38
  as
• 0:39
  well
• 0:39
  as
• 0:39
  use
• 0:39
  Amazon's
• 0:40
  ad
• 0:40
  measurement
• 0:40
  and
• 0:41
  reporting
• 0:41
  tools.
• 0:42
  The
• 0:42
  service
• 0:42
  operates
• 0:43
  on
• 0:43
  systems
• 0:43
  that
• 0:43
  are
• 0:44
  separate
• 0:44
  from
• 0:44
  its
• 0:44
  own
• 0:44
  retail
• 0:45
  business
• 0:45
  and
• 0:46
  retailers
• 0:46
  manage
• 0:46
  their
• 0:47
  data,
• 0:47
  no
• 0:47
  surprise
• 0:48
  via
• 0:49
  AWS
• 0:50
  accounts.
• 0:50
  And
• 0:51
  what
• 0:51
  do
• 0:51
  you
• 0:51
  think
• 0:51
  of
• 0:52
  Amazon's
• 0:52
  new
• 0:52
  retail
• 0:53
  ad
• 0:53
  service?
• 0:54
  I
• 0:54
  think
• 0:55
  this
• 0:55
  is
• 0:55
  a
• 0:56
  smart
• 0:56
  pivot
• 0:57
  for
• 0:57
  Amazon.
• 0:58
  I
• 0:59
  actually
• 0:59
  really
• 0:59
  like
• 0:59
  this
• 1:00
  and
• 1:00
  the
• 1:00
  reason
• 1:01
  is
• 1:01
  because
• 1:02
  we
• 1:02
  had
• 1:03
  Robert
• 1:04
  Joe,
• 1:05
  will
• 1:05
  you
• 1:05
  help
• 1:05
  me
• 1:05
  pronounce
• 1:05
  his
• 1:06
  last
• 1:06
  name?
• 1:06
  Joe?
• 1:06
  I
• 1:07
  want
• 1:07
  to
• 1:07
  say
• 1:07
  Joe
• 1:08
  Jose
• 1:10
  is
• 1:10
  the
• 1:10
  basketball
• 1:11
  player
• 1:11
  that
• 1:11
  I
• 1:11
  cannot,
• 1:13
  who's
• 1:13
  my
• 1:14
  eternal
• 1:14
  enemy.
• 1:15
  Also,
• 1:15
  side
• 1:16
  note,
• 1:16
  my
• 1:16
  brother
• 1:16
  texted
• 1:17
  me
• 1:17
  last
• 1:17
  night
• 1:17
  and
• 1:17
  said
• 1:17
  that
• 1:17
  I,
• 1:18
  I
• 1:18
  said
• 1:19
  Jackson
• 1:19
  Smith,
• 1:20
  I
• 1:20
  said
• 1:20
  Najiba
• 1:21
  and
• 1:21
  it's,
• 1:22
  I
• 1:22
  did
• 1:23
  not
• 1:23
  pronounce
• 1:23
  it
• 1:23
  right.
• 1:24
  He's
• 1:24
  like
• 1:24
  Ann,
• 1:24
  you've
• 1:25
  got
• 1:25
  to
• 1:25
  get
• 1:25
  your
• 1:26
  sports
• 1:26
  people's
• 1:27
  names
• 1:27
  right.
• 1:27
  You
• 1:28
  said
• 1:29
  Jackson
• 1:29
  Smith
• 1:30
  and
• 1:30
  Najiba
• 1:31
  in
• 1:31
  the
• 1:31
  Seattle
• 1:31
  Seahawks
• 1:32
  video
• 1:32
  we
• 1:33
  did
• 1:33
  at
• 1:33
  Lee
• 1:33
  and
• 1:33
  Field.
• 1:34
  I
• 1:34
  did
• 1:34
  not
• 1:34
  pronounce
• 1:35
  his
• 1:35
  name
• 1:35
  right.
• 1:36
  Thank
• 1:37
  you
• 1:37
  for
• 1:37
  fact
• 1:37
  checking
• 1:38
  me
• 1:38
  a
• 1:38
  month
• 1:38
  later
• 1:39
  and
• 1:39
  Jokic
• 1:40
  is
• 1:40
  the
• 1:40
  next
• 1:40
  one
• 1:40
  that
• 1:41
  I'm
• 1:41
  going
• 1:41
  to
• 1:41
  get
• 1:41
  fact
• 1:42
  checked
• 1:42
  on.
• 1:42
  I
• 1:42
  am
• 1:43
  certain.
• 1:43
  But
• 1:44
  anyway,
• 1:44
  back
• 1:45
  back
• 1:45
  to
• 1:45
  the
• 1:45
  Schwartz
• 1:46
  Group.
• 1:46
  So
• 1:47
  we
• 1:47
  were
• 1:47
  talking
• 1:47
  to
• 1:47
  Robert
• 1:48
  yesterday
• 1:48
  and
• 1:48
  I
• 1:48
  thought
• 1:48
  it
• 1:49
  was
• 1:49
  so,
• 1:49
  so,
• 1:50
  so
• 1:50
  eye
• 1:51
  opening
• 1:51
  for
• 1:51
  me
• 1:52
  how
• 1:52
  he
• 1:52
  explained
• 1:53
  retail
• 1:53
  media
• 1:54
  networks.
• 1:54
  I
• 1:54
  think
• 1:54
  he's
• 1:55
  still
• 1:55
  one
• 1:55
  of
• 1:55
  my
• 1:55
  favorite
• 1:56
  interviews
• 1:56
  but
• 1:56
  the
• 1:57
  thing
• 1:57
  that
• 1:57
  he
• 1:57
  said
• 1:57
  is
• 1:58
  to
• 1:58
  be
• 1:58
  successful
• 1:59
  at
• 1:59
  retail
• 1:59
  media
• 2:00
  you
• 2:00
  cannot
• 2:01
  just
• 2:02
  take
• 2:02
  your
• 2:03
  like
• 2:03
  advertising
• 2:04
  or
• 2:04
  media
• 2:04
  buyers
• 2:05
  from
• 2:05
  your
• 2:06
  retail
• 2:06
  environment
• 2:07
  and
• 2:07
  then
• 2:07
  make
• 2:08
  them
• 2:08
  in
• 2:09
  charge
• 2:09
  now
• 2:09
  of
• 2:09
  your
• 2:09
  retail
• 2:10
  media
• 2:10
  network,
• 2:10
  which
• 2:11
  I
• 2:11
  think
• 2:11
  a
• 2:11
  lot
• 2:11
  of
• 2:11
  retailers
• 2:12
  were
• 2:12
  doing
• 2:12
  early
• 2:13
  on.
• 2:13
  You
• 2:14
  have
• 2:14
  to
• 2:14
  operate
• 2:15
  as
• 2:15
  a
• 2:15
  retailer
• 2:16
  and
• 2:16
  a
• 2:17
  media
• 2:17
  company.
• 2:17
  You
• 2:18
  are
• 2:18
  essentially
• 2:19
  replacing,
• 2:20
  you
• 2:20
  know,
• 2:20
  inline
• 2:21
  media
• 2:21
  that
• 2:22
  these
• 2:22
  media
• 2:22
  buyers
• 2:22
  used
• 2:23
  to
• 2:23
  to
• 2:23
  buy.
• 2:24
  And
• 2:24
  not
• 2:24
  all
• 2:25
  companies
• 2:25
  are
• 2:26
  designed
• 2:26
  to
• 2:26
  do
• 2:27
  this
• 2:27
  or
• 2:27
  agile
• 2:28
  enough.
• 2:28
  Gets
• 2:28
  back
• 2:29
  to
• 2:29
  what
• 2:29
  you're
• 2:29
  talking
• 2:29
  about
• 2:29
  Macy's.
• 2:30
  Like
• 2:30
  they're
• 2:30
  just
• 2:30
  not
• 2:31
  agile
• 2:31
  enough
• 2:31
  to
• 2:32
  do
• 2:32
  both
• 2:32
  of
• 2:32
  these
• 2:33
  things.
• 2:33
  So
• 2:33
  I
• 2:33
  think
• 2:34
  Amazon
• 2:34
  is
• 2:34
  providing
• 2:35
  a
• 2:35
  solution
• 2:35
  here
• 2:35
  that
• 2:36
  allows
• 2:36
  retailers
• 2:36
  like
• 2:37
  that
• 2:37
  to
• 2:37
  get
• 2:38
  into
• 2:38
  some
• 2:38
  of
• 2:38
  this
• 2:39
  advertising
• 2:39
  revenue.
• 2:40
  No,
• 2:40
  it
• 2:40
  is
• 2:40
  not
• 2:41
  ideal
• 2:41
  because
• 2:41
  yes,
• 2:42
  you're
• 2:42
  still
• 2:42
  working
• 2:42
  with
• 2:42
  Amazon
• 2:43
  and
• 2:43
  they're
• 2:43
  getting
• 2:44
  some
• 2:44
  of
• 2:44
  this
• 2:44
  information
• 2:45
  even
• 2:45
  if
• 2:45
  they
• 2:46
  say
• 2:46
  it's
• 2:46
  a
• 2:46
  separate
• 2:47
  business
• 2:47
  unit.
• 2:47
  But
• 2:47
  I,
• 2:48
  that
• 2:48
  this
• 2:48
  is
• 2:49
  still
• 2:49
  a
• 2:50
  good
• 2:50
  place
• 2:50
  for
• 2:51
  people
• 2:51
  to
• 2:51
  start
• 2:51
  to
• 2:52
  see
• 2:52
  the
• 2:52
  value
• 2:53
  that
• 2:53
  they
• 2:53
  can
• 2:53
  get
• 2:54
  from
• 2:54
  advertising
• 2:55
  like
• 2:56
  this
• 2:56
  Amazon,
• 2:57
  this
• 2:58
  Amazon
• 2:58
  ads
• 2:58
  capability
• 2:59
  and
• 3:00
  then
• 3:00
  figure
• 3:00
  out
• 3:00
  like,
• 3:01
  can
• 3:01
  we
• 3:01
  build
• 3:01
  this
• 3:01
  on
• 3:02
  our
• 3:02
  own?
• 3:02
  Do
• 3:03
  we
• 3:03
  need
• 3:03
  to
• 3:03
  find
• 3:03
  a
• 3:03
  partner?
• 3:04
  Do
• 3:04
  we
• 3:04
  need
• 3:04
  to
• 3:04
  join
• 3:05
  another
• 3:05
  network
• 3:05
  in
• 3:05
  order
• 3:06
  to
• 3:06
  be
• 3:06
  successful?
• 3:07
  Because
• 3:07
  there
• 3:07
  is
• 3:08
  revenue,
• 3:09
  a
• 3:09
  lot
• 3:09
  of
• 3:09
  revenue
• 3:10
  to
• 3:10
  be
• 3:10
  made
• 3:10
  here
• 3:11
  if
• 3:11
  you
• 3:11
  can
• 3:11
  do
• 3:11
  this
• 3:11
  in
• 3:12
  the
• 3:12
  right
• 3:12
  way.
• 3:12
  But
• 3:12
  what
• 3:12
  do
• 3:13
  you
• 3:13
  think
• 3:13
  about
• 3:13
  this,
• 3:13
  Chris?
• 3:14
  Yeah,
• 3:14
  I
• 3:14
  mean
• 3:14
  your
• 3:15
  point,
• 3:15
  your
• 3:15
  point
• 3:15
  about
• 3:15
  retail
• 3:15
  media
• 3:16
  is
• 3:16
  really
• 3:16
  interesting
• 3:16
  because
• 3:16
  going
• 3:17
  back
• 3:17
  to
• 3:17
  the,
• 3:17
  you
• 3:17
  know,
• 3:17
  I
• 3:17
  think
• 3:18
  about
• 3:18
  what
• 3:18
  A
• 3:18
  and
• 3:18
  M
• 3:18
  said,
• 3:19
  like
• 3:19
  drawing
• 3:19
  the
• 3:19
  comparison
• 3:19
  to
• 3:20
  marketplaces,
• 3:20
  I
• 3:20
  feel
• 3:20
  like
• 3:21
  the
• 3:21
  analogy
• 3:21
  I
• 3:21
  would
• 3:21
  use
• 3:22
  is
• 3:22
  marketplaces
• 3:23
  is
• 3:23
  more
• 3:23
  akin
• 3:23
  to
• 3:24
  a
• 3:24
  retailer
• 3:24
  like,
• 3:24
  you
• 3:25
  know,
• 3:25
  say
• 3:25
  you're
• 3:25
  a
• 3:25
  crossfitter
• 3:26
  and
• 3:26
  you
• 3:26
  want
• 3:26
  to
• 3:26
  become
• 3:26
  a
• 3:27
  marathoner.
• 3:27
  Like,
• 3:28
  you
• 3:28
  know,
• 3:28
  it's,
• 3:29
  it's
• 3:29
  not
• 3:29
  a
• 3:29
  bridge
• 3:30
  to,
• 3:30
  it's
• 3:30
  not,
• 3:30
  it's
• 3:31
  not
• 3:31
  that
• 3:31
  different
• 3:31
  of
• 3:31
  a
• 3:32
  muscle
• 3:32
  use.
• 3:33
  But
• 3:33
  like
• 3:33
  the
• 3:34
  idea
• 3:34
  of
• 3:34
  standing
• 3:35
  up
• 3:35
  a
• 3:35
  retail
• 3:35
  media
• 3:36
  business
• 3:36
  in
• 3:36
  a
• 3:36
  lot
• 3:36
  of
• 3:36
  ways
• 3:37
  for
• 3:37
  retailers
• 3:37
  is
• 3:37
  like,
• 3:38
  you
• 3:38
  know,
• 3:38
  being
• 3:39
  a
• 3:39
  marathoner
• 3:39
  and
• 3:39
  wanting
• 3:40
  to
• 3:40
  become
• 3:40
  a
• 3:40
  gymnast.
• 3:41
  Right.
• 3:41
  It's
• 3:41
  just,
• 3:41
  it's
• 3:41
  just
• 3:42
  a
• 3:42
  whole
• 3:42
  nother
• 3:42
  thing
• 3:43
  that
• 3:43
  you've
• 3:43
  got
• 3:43
  to
• 3:43
  learn
• 3:43
  how
• 3:44
  to
• 3:44
  do.
• 3:45
  And
• 3:45
  so,
• 3:45
  yeah,
• 3:45
  I
• 3:46
  don't
• 3:46
  have
• 3:46
  much
• 3:46
  to
• 3:46
  add
• 3:46
  on
• 3:46
  this
• 3:47
  story.
• 3:47
  I
• 3:47
  mean
• 3:47
  the
• 3:48
  thing
• 3:48
  to
• 3:48
  me
• 3:48
  is
• 3:48
  just
• 3:48
  going
• 3:49
  back
• 3:49
  to
• 3:49
  what
• 3:49
  we
• 3:49
  said
• 3:49
  in
• 3:49
  the
• 3:50
  second
• 3:50
  headline,
• 3:50
  the,
• 3:51
  the
• 3:51
  flywheel
• 3:52
  just
• 3:52
  keeps
• 3:52
  on
• 3:52
  spinning.
• 3:53
  Yeah,
• 3:53
  I
• 3:53
  mean
• 3:53
  this
• 3:53
  is,
• 3:54
  this
• 3:54
  is,
• 3:54
  this
• 3:54
  is
• 3:55
  a,
• 3:56
  a
• 3:56
  page
• 3:57
  from
• 3:57
  the
• 3:57
  playbook
• 3:57
  we've
• 3:57
  seen
• 3:58
  a
• 3:58
  thousand
• 3:58
  times
• 3:59
  with
• 3:59
  Amazon
• 3:59
  selling
• 4:00
  its
• 4:00
  tax
• 4:00
  so
• 4:01
  you
• 4:01
  know,
• 4:01
  which
• 4:01
  in
• 4:02
  turn
• 4:02
  generates
• 4:02
  more
• 4:03
  cloud
• 4:03
  usage.
• 4:03
  The
• 4:04
  flywheel
• 4:04
  gets
• 4:04
  going
• 4:05
  which
• 4:05
  just
• 4:05
  keeps
• 4:06
  making
• 4:06
  Amazon
• 4:06
  more
• 4:07
  and
• 4:07
  more
• 4:07
  powerful
• 4:07
  with
• 4:08
  every
• 4:08
  single
• 4:08
  user.
• 4:09
  So,
• 4:09
  so
• 4:09
  if
• 4:09
  I
• 4:10
  was
• 4:10
  Amazon,
• 4:10
  I,
• 4:10
  I
• 4:11
  mean
• 4:11
  net
• 4:11
  net,
• 4:12
  I,
• 4:12
  I
• 4:12
  absolutely
• 4:13
  100
• 4:13
  be
• 4:14
  doing
• 4:14
  the
• 4:14
  same
• 4:14
  thing.
• 4:14
  And
• 4:14
  that's
• 4:15
  all
• 4:15
  I
• 4:15
  say.
• 4:16
  I
• 4:16
  mean
• 4:17
  it's
• 4:17
  a
• 4:17
  no
• 4:17
  brainer.
• 4:18
  Yeah,
• 4:18
  help
• 4:19
  out
• 4:19
  all
• 4:19
  the
• 4:19
  online
• 4:19
  retailers
• 4:20
  that
• 4:20
  need
• 4:20
  to
• 4:20
  place
• 4:20
  ads
• 4:21
  on
• 4:21
  their
• 4:21
  site
• 4:21
  because
• 4:21
  they
• 4:22
  want
• 4:22
  to
• 4:22
  place
• 4:22
  ads
• 4:22
  on
• 4:22
  their
• 4:22
  site
• 4:23
  and
• 4:23
  they
• 4:23
  want
• 4:23
  to
• 4:23
  do
• 4:23
  it
• 4:23
  effectively
• 4:24
  and
• 4:24
  they
• 4:24
  want
• 4:24
  to
• 4:24
  get
• 4:24
  money
• 4:24
  for
• 4:24
  it.
• 4:25
  Yeah,
• 4:25
  right.