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Transcript

The Power Of Influence with Latoya Shambo · TMI

• 0:03
  Speaker 1: That's what's up. Family. It's your girl to mek A D.
• 0:07
  Speaker 2: Mallory, and it's your boy, my son and general.
• 0:10
  Speaker 3: And we are your hosts of street politicians, the place
• 0:13
  Speaker 3: where the streets and politics.
• 0:15
  Speaker 2: Me.
• 0:16
  Speaker 3: Why you gotta say it like I said, Why you
• 0:18
  Speaker 3: can't say it your own way?
• 0:20
  Speaker 4: Because I have to match the cadence to me, because
• 0:22
  Speaker 4: because they're gonna match them together. So if it's no cadence,
• 0:25
  Speaker 4: then it's gonna be off. So when you say it away,
• 0:28
  Speaker 4: I try to say it the same way so when
• 0:29
  Speaker 4: they put them together that it actually messhes. No, I
• 0:33
  Speaker 4: want you to go police, because it doesn't. It's not
• 0:37
  Speaker 4: going to line up. It's not going to line up together.
• 0:41
  Speaker 2: Can't line up.
• 0:44
  Speaker 1: Don't talk like me anyway you want to. That's called
• 0:49
  Speaker 1: being a bier.
• 0:51
  Speaker 2: Trying to be an alignment.
• 0:53
  Speaker 3: Oh, alignment on street politicians. I didn't know about that.
• 1:00
  Speaker 3: Now let me get into alignments.
• 1:02
  Speaker 2: Yes, sometimes in sync, how about that.
• 1:06
  Speaker 1: Let me tell you this about my situation.
• 1:11
  Speaker 3: I don't know if I already told you this or not,
• 1:12
  Speaker 3: but for the audience, I wake up at three thirty
• 1:17
  Speaker 3: in the morning to leave New Orleans for no.
• 1:20
  Speaker 1: I woke up at three o'clock.
• 1:22
  Speaker 3: To leave New Orleans for a five to twenty nine flight.
• 1:27
  Speaker 3: So I wake up and I see it's three o'clock.
• 1:31
  Speaker 3: I'm like, yo, I need thirty more minutes. Because mind
• 1:34
  Speaker 3: you bet week weekend and essence weekend are one week apart,
• 1:41
  Speaker 3: and then in between you go home for a few days.
• 1:44
  Speaker 3: You got to repack your bag, you got to get
• 1:46
  Speaker 3: yourself together, get back to work.
• 1:48
  Speaker 1: Just that, and the third it's a whole lot.
• 1:49
  Speaker 3: It's a lot of fun, a lot of drinking, a
• 1:51
  Speaker 3: lot of party and standing up till six seven o'clock
• 1:53
  Speaker 3: in the morning, and working also because we do panels
• 1:57
  Speaker 3: and go to events and do all of this stuff.
• 1:59
  Speaker 1: So it's a lot going on in both times. So
• 2:01
  Speaker 1: I'm tied tied.
• 2:03
  Speaker 3: So I was laying down and I said, at three o'clock,
• 2:06
  Speaker 3: I said, yo, I just need thirty more minutes.
• 2:08
  Speaker 1: But I need to know.
• 2:10
  Speaker 3: How long the check in for a bag is. So,
• 2:13
  Speaker 3: in other words, is it an hour? Which is only
• 2:17
  Speaker 3: a few places around the country that's an hour. JFK
• 2:20
  Speaker 3: is one of those places. So in New York, if
• 2:22
  Speaker 3: you're going to JFK, you know you gotta be at
• 2:24
  Speaker 3: the airport before an hour. I have certainly learned the
• 2:27
  Speaker 3: hard way. They're not gonna talk, they're not gonna try.
• 2:30
  Speaker 3: If it's literally three minutes after an hour, they you
• 2:35
  Speaker 3: do asked out.
• 2:35
  Speaker 1: That's it. It's not happening.
• 2:37
  Speaker 3: So but then, and most airports is forty five minutes
• 2:41
  Speaker 3: and then some airports is thirty minutes to check your bag.
• 2:44
  Speaker 3: So I wanted to just check real quick to make
• 2:46
  Speaker 3: sure do I got thirty minutes to sleep or do
• 2:48
  Speaker 3: I need to get up now and move? So I look,
• 2:51
  Speaker 3: I look, I look, I look, I'm looking. I'm like,
• 2:54
  Speaker 3: I'm looking for Houston Airport. I'm looking, I'm looking. I
• 2:57
  Speaker 3: don't find Houston Airport. I'm like, damn, I need to
• 3:01
  Speaker 3: know Houston, Houston, Houston. Looking everywhere, can't find it. So
• 3:05
  Speaker 3: I still say, fuck it, we'll see. Hopefully it'll be
• 3:08
  Speaker 3: all right. I go to sleep. I wake up at
• 3:11
  Speaker 3: three twenty five hustling to the airport.
• 3:14
  Speaker 1: Yet in the car the driver says no.
• 3:18
  Speaker 3: So when we pull up in front of it, and
• 3:19
  Speaker 3: I'm in the shot with thinking, Yo, the Houston Airport,
• 3:23
  Speaker 3: it's gotta be it's not JFK. It's got to be
• 3:25
  Speaker 3: forty five minutes. I'm gonna be good.
• 3:28
  Speaker 1: I leave, I go in the car.
• 3:30
  Speaker 3: We pull up at the airport, and as soon as
• 3:33
  Speaker 3: we get there, I'm looking at the outside of the
• 3:35
  Speaker 3: airport and I've been to Houston Airport a million times,
• 3:37
  Speaker 3: and I say to the driver, Sir, are you sure
• 3:41
  Speaker 3: this is the only place for delta? Because I never
• 3:43
  Speaker 3: looked to see the terminal, So I'm like, is this
• 3:46
  Speaker 3: the only place for the for delta?
• 3:48
  Speaker 1: He like yeah.
• 3:49
  Speaker 3: I go inside. Still I'm in Houston. I go to
• 3:54
  Speaker 3: the desk and I'm like, ma'am, how long for because
• 3:57
  Speaker 3: it was a little line, so I ask like, hey,
• 4:00
  Speaker 3: excuse me, how long is for check back? So she
• 4:02
  Speaker 3: said thirty minutes. I'm like, okay, cool. And then I
• 4:05
  Speaker 3: hear us say something and I'm.
• 4:06
  Speaker 1: Like, oh shit, I'm in New Orleans. I literally I
• 4:13
  Speaker 1: swore I.
• 4:13
  Speaker 2: Was in you thought she was already there.
• 4:17
  Speaker 3: I land in my connection in Atlanta and get on
• 4:21
  Speaker 3: a conference call line and I'm looking for everybody that's
• 4:24
  Speaker 3: supposed to be on there, and I'm like, this is crazy,
• 4:27
  Speaker 3: Like my whole team they didn't make the call, Like,
• 4:29
  Speaker 3: what the hell is going on here? I'm about to
• 4:31
  Speaker 3: start texting people it was the wrong day. So you
• 4:34
  Speaker 3: know what I did when I arrived in Houston.
• 4:37
  Speaker 1: I laid down because clearly I'm tired.
• 4:41
  Speaker 2: Literally, it wasn't clear. He wasn't clear. He was not
• 4:45
  Speaker 2: clear of man. You know, sometimes you do a lot, man,
• 4:48
  Speaker 2: you know.
• 4:49
  Speaker 4: I know BT was a lot, you know, coming home
• 4:52
  Speaker 4: and just being with my sons all week and traveling,
• 4:56
  Speaker 4: taking them to boxing practice, and then we went to
• 5:02
  Speaker 4: a rally that I had to do, then a speaking
• 5:04
  Speaker 4: engagement and.
• 5:06
  Speaker 1: Oh wait, we left the rally.
• 5:07
  Speaker 3: Wait a minute, We left b T weekend and went
• 5:10
  Speaker 3: to DC and the heat wave for the rally for
• 5:13
  Speaker 3: Jalen Walker.
• 5:14
  Speaker 1: So I forgot that.
• 5:15
  Speaker 4: You said rallies all types of shit. We just was moving.
• 5:19
  Speaker 4: So yesterday was a day that I just laid down.
• 5:23
  Speaker 4: I ain't do much at all, laid and rest because
• 5:25
  Speaker 4: you gotta you gotta rejuvenate, You gotta rejuvenate. So I
• 5:30
  Speaker 4: get it, man, because sometimes you just don't be clepped.
• 5:32
  Speaker 3: Speaking of rejuvenation, people better get rejuvenated for the fight
• 5:36
  Speaker 3: that's ahead of us.
• 5:37
  Speaker 1: You know, I think that we're going to We're in
• 5:39
  Speaker 1: a time when.
• 5:41
  Speaker 3: A lot more things, excuse me, a lot of things, unfortunately,
• 5:45
  Speaker 3: are going to have to happen to like make people
• 5:51
  Speaker 3: get serious, I want to say, And I'm being careful
• 5:56
  Speaker 3: because just because people are not out there pumping their
• 6:00
  Speaker 3: fist and doing all of that, does not mean that
• 6:02
  Speaker 3: they're not seriously engaged, that they're not angry about the
• 6:05
  Speaker 3: things that's happening in this country. But it feels like
• 6:09
  Speaker 3: folks are kind of just so tired of dealing with
• 6:13
  Speaker 3: all of it, that things are just happening and people
• 6:15
  Speaker 3: are not really engaged. And it's a little scary because
• 6:19
  Speaker 3: last week should give us an example.
• 6:21
  Speaker 1: And you know, this is my thing. I listen to.
• 6:25
  Speaker 3: I pay attention to a lot of people. I pay
• 6:28
  Speaker 3: attention to a lot of pages. I listen to a
• 6:30
  Speaker 3: lot of feedback. And what I noticed is that even
• 6:36
  Speaker 3: in the midst of the Supreme Court decisions last week,
• 6:40
  Speaker 3: so the Supreme Court is now out of session, but
• 6:42
  Speaker 3: while they, you know, all these last few months, they
• 6:45
  Speaker 3: were working and having decisions come out and voting on
• 6:50
  Speaker 3: stuff that would be which governs our lives, right, And
• 6:55
  Speaker 3: a lot of people don't understand that. When I was
• 6:59
  Speaker 3: making the decision, when we were talking through how we
• 7:03
  Speaker 3: were going to engage in the last election, one of
• 7:06
  Speaker 3: the bigger parts of the whole dialogue, and the reason
• 7:10
  Speaker 3: why we decided to support the Biden administration was because
• 7:16
  Speaker 3: of the courts. Not just the courts locally, I mean,
• 7:21
  Speaker 3: excuse me, not just the Supreme Court, but also federal
• 7:24
  Speaker 3: courts where our people are often caught in the system.
• 7:27
  Speaker 3: So we were really really concerned because if you are
• 7:31
  Speaker 3: a student of history and you understand what's happening in
• 7:34
  Speaker 3: this moment, one of the bigger pieces of what we
• 7:37
  Speaker 3: see in this moment is that they always had an agenda.
• 7:45
  Speaker 3: And when I say they, I'm talking about conservatives and
• 7:48
  Speaker 3: specifically the white supremacist arm of the Republican Party. Their
• 7:55
  Speaker 3: specific goal and focus was to af fac the courts.
• 7:59
  Speaker 1: They wanted court they want the federal courts.
• 8:02
  Speaker 3: They wanted to make sure that their judges were in
• 8:05
  Speaker 3: position so that they would be able to roll back
• 8:09
  Speaker 3: things like Roe v. Wade, you know, to tamper with
• 8:12
  Speaker 3: affirmative action in education, to advance some of their own causes,
• 8:19
  Speaker 3: you know, different things that they want to do. The
• 8:21
  Speaker 3: judges are super important, so the courts have to be protected.
• 8:26
  Speaker 3: And so a lot of people are like, oh, you
• 8:29
  Speaker 3: know so and so, ain't no good and this and
• 8:30
  Speaker 3: that I we say all.
• 8:33
  Speaker 1: The time, i am not a Joe Biden fan.
• 8:35
  Speaker 3: I'm not invited to see Joe Biden damn near about anything.
• 8:39
  Speaker 3: For some reason, I'm back on the White House list
• 8:42
  Speaker 3: every now and then, and I got i'ven't been invited
• 8:44
  Speaker 3: to a few things assigning and a couple social events,
• 8:47
  Speaker 3: but overall I'm not on the list. So I'm not
• 8:51
  Speaker 3: a Biden. They don't love me, and I certainly did
• 8:54
  Speaker 3: not want to support Joe Biden for president. That is
• 8:57
  Speaker 3: not a thing, right, But I also knew that from
• 9:00
  Speaker 3: a strategic perspective, that these people were working on taking
• 9:05
  Speaker 3: the court so that they could change laws that govern
• 9:08
  Speaker 3: our lives and that.
• 9:09
  Speaker 1: Will be in place for generations.
• 9:12
  Speaker 3: And so when you have a situation like the affirmative
• 9:16
  Speaker 3: action piece that happened last week, while and there are
• 9:20
  Speaker 3: still people who are like, well, I don't care about
• 9:23
  Speaker 3: white institutions anyway, It's not about white institutions. Sure, we
• 9:27
  Speaker 3: should be going to HBCUs, but we also should not
• 9:31
  Speaker 3: have situations in this country after our people.
• 9:34
  Speaker 1: Fought for us to have access to.
• 9:38
  Speaker 3: Any institution in inequitable situations, to just allow those rights
• 9:43
  Speaker 3: to be rolled back and taken from us.
• 9:45
  Speaker 1: And I think that what people are struggling with.
• 9:48
  Speaker 3: Understanding is that this is not an an isolated thing.
• 9:52
  Speaker 3: The police violence, the laws being changed in terms of stacking,
• 9:56
  Speaker 3: the courts, the way, the banning of EDG. All of
• 10:01
  Speaker 3: this stuff is designed to be able to put us,
• 10:04
  Speaker 3: as black people back in our place. And yes, sure,
• 10:09
  Speaker 3: not just black people but others as well, but just
• 10:11
  Speaker 3: for the purpose of our show, we're talking about black people.
• 10:15
  Speaker 3: And yes, it is true that we need to focus
• 10:18
  Speaker 3: on economic stability and all of that, but again, they
• 10:21
  Speaker 3: make the laws and the rules as it relates to
• 10:24
  Speaker 3: that as well, and as soon as they catch on
• 10:27
  Speaker 3: to what people are trying to do economically, they're gonna
• 10:30
  Speaker 3: shift the codes and the laws and start voting on
• 10:33
  Speaker 3: things that would make it where it's more difficult to
• 10:36
  Speaker 3: even do some of these things from an economic perspective
• 10:40
  Speaker 3: that a lot of our people are pushing and rightfully so,
• 10:43
  Speaker 3: so we have to be engaged in the political process.
• 10:46
  Speaker 3: There's no way around it, because everything you want to
• 10:48
  Speaker 3: do is impacted by what these folks are doing. And
• 10:51
  Speaker 3: they are smart. They know what we're trying. They're watching
• 10:55
  Speaker 3: the chatter online, they know who's hot. They know the
• 10:58
  Speaker 3: conversations and how it's being shifted, and they sit back
• 11:00
  Speaker 3: and plan while I don't know what sometimes some of
• 11:04
  Speaker 3: our people be doing. I just don't know.
• 11:06
  Speaker 2: I mean, it's it's the reality.
• 11:08
  Speaker 4: Like they say, if you don't do politics, politics gonna
• 11:10
  Speaker 4: do you. You know, And we're looking at we're looking
• 11:13
  Speaker 4: at the result of us talking about.
• 11:16
  Speaker 2: We not doing politics. You know, us talking about Trump.
• 11:19
  Speaker 4: Wasn't that bad when Trump was intentionally putting in Supreme
• 11:22
  Speaker 4: Court Justice Kavanaugh and others to make sure that these laws,
• 11:27
  Speaker 4: these these monumental you know, laws that were being passed
• 11:31
  Speaker 4: and roll back and these you know, these Supreme Court
• 11:35
  Speaker 4: rulings in the past were being overruled and turned back,
• 11:39
  Speaker 4: and we all knew these things were happening. So I
• 11:42
  Speaker 4: just think that we're at a very very critical time
• 11:45
  Speaker 4: where we have to understand every level of government. Right.
• 11:49
  Speaker 4: We have to understand the Supreme Court, we have to
• 11:52
  Speaker 4: understand House representatives, we have to understand the local We
• 11:56
  Speaker 4: have to look at how every part plays a role
• 11:59
  Speaker 4: in our day reality. You know, when we're talking about
• 12:03
  Speaker 4: a lot of our friends and family are talking about,
• 12:06
  Speaker 4: you know, the tuitions and and and and being in
• 12:11
  Speaker 4: forgiveness to tuition.
• 12:12
  Speaker 2: These are.
• 12:14
  Speaker 4: Right now situations. We're looking at that and we're seeing
• 12:19
  Speaker 4: how those things are impacted. And people are like, oh,
• 12:22
  Speaker 4: well this and that and and I hate when people
• 12:25
  Speaker 4: keep saying, oh, that's to white people.
• 12:26
  Speaker 2: No, you can't.
• 12:28
  Speaker 4: Now, you can't look at things that are affecting us
• 12:32
  Speaker 4: as a whole.
• 12:33
  Speaker 2: It is just white.
• 12:33
  Speaker 4: No, the white people are the ones that's implementing laws.
• 12:36
  Speaker 4: And if you're not, dont matter who's in government. When
• 12:39
  Speaker 4: they implement them laws, you got to follow them. So
• 12:42
  Speaker 4: you got to make sure that the people that's in government,
• 12:44
  Speaker 4: the people that's being voted in that you at least
• 12:46
  Speaker 4: have a chance to understand what the fuck are their policies, right,
• 12:50
  Speaker 4: what are the policies that they stand firm more? How
• 12:54
  Speaker 4: does that affect my everyday life, How does that affect
• 12:56
  Speaker 4: my long term life?
• 12:57
  Speaker 2: How does that affect my life in general? Like, we
• 13:01
  Speaker 2: have to play.
• 13:01
  Speaker 4: This game from a strategic standpoint and stop just being
• 13:06
  Speaker 4: pieces on the board. You know, no more of us
• 13:09
  Speaker 4: just being pawns on the board and you can just
• 13:11
  Speaker 4: sacrifice us. No, we were moving as kings and rooks,
• 13:14
  Speaker 4: and we got to start acting like it, And we're
• 13:16
  Speaker 4: in position, you know, I think we're in the age
• 13:19
  Speaker 4: of awakening, especially for black people, economic awakening, understanding how
• 13:24
  Speaker 4: economics are entrepreneurship. And I don't care how much money
• 13:27
  Speaker 4: you got, if you don't understand the dynamics of the politics,
• 13:33
  Speaker 4: how to you know how to utilize that money, then
• 13:35
  Speaker 4: you'll lose that money if you don't understand the laws
• 13:38
  Speaker 4: that's going to place. So how do you keep that money,
• 13:40
  Speaker 4: how do you invest that money? How are they taxing
• 13:42
  Speaker 4: that money, how they taking that money? Who gets this
• 13:45
  Speaker 4: who doesn't get.
• 13:46
  Speaker 1: That property tax?
• 13:49
  Speaker 4: If you're not aware of those things, and these politicians
• 13:52
  Speaker 4: keep putting people in place that are going to negatively
• 13:55
  Speaker 4: affect you and the dynamic and the community that you
• 14:00
  Speaker 4: I'm from all the time, because like they said, when
• 14:02
  Speaker 4: when shit happens to the white.
• 14:04
  Speaker 2: People, you know we're gonna get it a million times worse.
• 14:07
  Speaker 4: So if white people is fighting against most of the
• 14:09
  Speaker 4: shit that these conservatives putting in place, the average white person,
• 14:14
  Speaker 4: right then you know the shit that we need to
• 14:15
  Speaker 4: be fighted. So we just got to pay attention to
• 14:17
  Speaker 4: be a lot more, you know, hands on, Yeah.
• 14:20
  Speaker 1: I think so. And And by the way, it's important
• 14:23
  Speaker 1: to say that we do vote right. We do vote right.
• 14:27
  Speaker 3: Ninety four percent of Black women voted in ninety four
• 14:31
  Speaker 3: percent of Black women continue to vote in presidential elections.
• 14:35
  Speaker 3: We're showing up in local elections. Black women are literally
• 14:38
  Speaker 3: the difference between in many cases, you know, two candidates, right, like,
• 14:44
  Speaker 3: we make the difference. Black men followed us at like
• 14:47
  Speaker 3: eighty something percent in the presidential elections. So we are voting,
• 14:52
  Speaker 3: but not enough of our people are showing up, and
• 14:54
  Speaker 3: not enough of our people are running for office and
• 14:57
  Speaker 3: also donating your resources and your time to help people
• 15:01
  Speaker 3: get elected if you want somebody who you feel is
• 15:04
  Speaker 3: going to represent your community better. And we just we
• 15:08
  Speaker 3: really do have to be focused. I'm just saying, like,
• 15:12
  Speaker 3: it's just a time, it's a time, it's the time,
• 15:16
  Speaker 3: and I don't know, I don't I don't know. I
• 15:19
  Speaker 3: think also because so we we we've been shielded so
• 15:23
  Speaker 3: much from and banned, if you will, from understanding civic
• 15:28
  Speaker 3: engagement and understanding.
• 15:29
  Speaker 1: How laws work.
• 15:31
  Speaker 3: That in a way, many of us don't even understand
• 15:35
  Speaker 3: the seriousness of the.
• 15:35
  Speaker 1: Time we're in.
• 15:36
  Speaker 3: And that's why they didn't want us to learn it
• 15:38
  Speaker 3: right and there and Meanwhile, white people are participating in
• 15:43
  Speaker 3: you know, a lot of them, not in all everybody,
• 15:46
  Speaker 3: because both.
• 15:46
  Speaker 1: Sides have whites. We have white and black.
• 15:50
  Speaker 3: People who don't vote, right, So it's not to say
• 15:54
  Speaker 3: that all white people are voting on majority of white
• 15:56
  Speaker 3: people and black people are not. But there's some intentional
• 15:59
  Speaker 3: stuff that they're doing in the white community because they
• 16:03
  Speaker 3: are taught about civic engagement, so they understand the power
• 16:08
  Speaker 3: of the vote. And that's why voter suppression exists to
• 16:10
  Speaker 3: try to suppress us from voting, because they know that
• 16:14
  Speaker 3: if we ever make up our mind that we're going
• 16:16
  Speaker 3: to show up at the polls and then large enomb,
• 16:18
  Speaker 3: they can never beat us.
• 16:19
  Speaker 1: They literally could never win if most of us vote.
• 16:23
  Speaker 1: So this is a.
• 16:25
  Speaker 3: You know, it's a hard conversation to have in a
• 16:27
  Speaker 3: short period of time. But when you talked about student loans,
• 16:31
  Speaker 3: the only point I wanted to add on that is
• 16:33
  Speaker 3: that even if the strategy is economics, money, money, money,
• 16:36
  Speaker 3: we got to get the money, get the money cool.
• 16:38
  Speaker 3: If we didn't have to pay student loans, we would
• 16:42
  Speaker 3: be able to advance so much more in buying property
• 16:45
  Speaker 3: and buying land and buying stocks and other things that
• 16:49
  Speaker 3: benefit us from investing right because student loans is as
• 16:54
  Speaker 3: we have the studies have been done. It shows that
• 16:57
  Speaker 3: canceling student loans is one of the ways that you
• 17:00
  Speaker 3: help level the plan field in terms of the doug
• 17:03
  Speaker 3: the wealth gap between white and black and other ethnic groups.
• 17:09
  Speaker 3: So it should make common sense to folks why this
• 17:12
  Speaker 3: needs to be done. But some of our people just
• 17:15
  Speaker 3: you know, are just jaded and tired and everything else.
• 17:18
  Speaker 3: And I just hope that all of this is waking
• 17:20
  Speaker 3: us up. So another conversation that I've been watching unfold
• 17:28
  Speaker 3: online is that in Georgia, a man who were an
• 17:32
  Speaker 3: employee at a restaurant saw a man fondling and groping
• 17:38
  Speaker 3: aggressively a woman, and he stepped in and told the
• 17:41
  Speaker 3: man he had to leave, and he needed to stop
• 17:43
  Speaker 3: and touch the woman. The predator touched the woman on
• 17:47
  Speaker 3: her bottom. And so the black I mean, excuse me,
• 17:51
  Speaker 3: not the black guy.
• 17:52
  Speaker 1: The other man.
• 17:52
  Speaker 3: I don't know what their race are or what their
• 17:54
  Speaker 3: races are. He approached him and told him he had
• 17:57
  Speaker 3: to leave. The guy looks like out side the restaurant,
• 18:01
  Speaker 3: predator shoots this man six signs And so a lot
• 18:05
  Speaker 3: of people, a lot of the comments are people being like, see,
• 18:08
  Speaker 3: this is exactly why people don't like to step in
• 18:11
  Speaker 3: and help. And in fact, the reason why I know
• 18:15
  Speaker 3: that this happened is because in my mentions, there was
• 18:17
  Speaker 3: a guy that was like, oh, I hope Tamika and
• 18:20
  Speaker 3: my son see this and understand and I, you know,
• 18:24
  Speaker 3: and I hope that they would go and support this
• 18:27
  Speaker 3: guy's gofund me, which I certainly want to do.
• 18:29
  Speaker 1: That I didn't say.
• 18:30
  Speaker 3: I was looking for the information. I couldn't find it,
• 18:33
  Speaker 3: you know, to support this guy. And so a lot
• 18:35
  Speaker 3: of people are like, this is why mind your business,
• 18:38
  Speaker 3: Mind your business, mind your business. And I'm sticking to myself, Wow,
• 18:42
  Speaker 3: this again, it's a time because I hear that, I
• 18:46
  Speaker 3: hear that people are afraid for their lives. I still
• 18:49
  Speaker 3: think in the situation where we most recently talked about
• 18:53
  Speaker 3: people stepping in was in that restaurant where the fourteen
• 18:56
  Speaker 3: year old boy shot the guy who punched the woman
• 19:03
  Speaker 3: right his mother, And I still say that I don't
• 19:08
  Speaker 3: think people had to aggressively get involved. But I do
• 19:10
  Speaker 3: think that a simple voice of someone saying, hey, y'all, look,
• 19:15
  Speaker 3: this ain't come on y'all. You know this ain't this
• 19:17
  Speaker 3: ain't worth it.
• 19:19
  Speaker 1: Since come on out of here. You know, something would
• 19:23
  Speaker 1: have been better than people saying nothing.
• 19:26
  Speaker 3: What concerns me and you take it from here, is
• 19:29
  Speaker 3: that it really makes me fear for my life so
• 19:35
  Speaker 3: much that I could be being growth by somebody.
• 19:41
  Speaker 1: And people.
• 19:41
  Speaker 3: I'm not talking about whether or not she the woman
• 19:44
  Speaker 3: in the restaurant was arguing back because by the way.
• 19:47
  Speaker 1: Listening to what she was saying, she wasn't even telling him.
• 19:50
  Speaker 3: You you know, like like I said me, I probably
• 19:53
  Speaker 3: would have been saying, you bitch ass so and so
• 19:55
  Speaker 3: talking crazy.
• 19:57
  Speaker 1: You know what I'm saying.
• 19:58
  Speaker 3: She wasn't even doing all that, just merely was making
• 20:02
  Speaker 3: her point and unwilling to tell let somebody tell her
• 20:06
  Speaker 3: that she was not allowed to speak. But in this situation,
• 20:11
  Speaker 3: this woman was being growth by man. And so what
• 20:14
  Speaker 3: we are now saying is let the woman be growth.
• 20:17
  Speaker 3: Let whatever it is happen, let it play out. Let
• 20:20
  Speaker 3: people be robbed. You see elderly people being robbed, folks
• 20:23
  Speaker 3: just keep walking by. You see women being harm children, whatever,
• 20:27
  Speaker 3: Just let whatever happen, and just mind your business, because
• 20:30
  Speaker 3: our society is about save yourself.
• 20:33
  Speaker 1: So where does that leave us?
• 20:36
  Speaker 4: I think you know there is, it's very it's very
• 20:39
  Speaker 4: it's kind of cut and dry for me. Everybody is
• 20:42
  Speaker 4: not built a certain way, and I don't and I don't.
• 20:45
  Speaker 4: I don't expect everyone to step up, right, I don't.
• 20:49
  Speaker 4: I don't expect every man to be aggressive and be
• 20:53
  Speaker 4: a hero or step up. But I do think that
• 20:58
  Speaker 4: there should be men in our community that see and say, Okay,
• 21:03
  Speaker 4: I'm going to step in. And I understand that when
• 21:05
  Speaker 4: I step in there's amount of danger that comes with that, right,
• 21:09
  Speaker 4: I understand. But if I get involved and I see
• 21:11
  Speaker 4: a man aggressively in a woman's face, I understand that
• 21:14
  Speaker 4: I'm taking on the aggression that he has for the woman.
• 21:17
  Speaker 4: So the possibility of him trying to hit me or
• 21:19
  Speaker 4: him trying to shoot me, I know exists. I'm not
• 21:22
  Speaker 4: telling men to just step up and be yo. No,
• 21:24
  Speaker 4: if you see if they're getting disaggressive with a woman
• 21:28
  Speaker 4: and that angry, then you should be very aware that
• 21:31
  Speaker 4: this person is aggressive. This person might be violent. This
• 21:34
  Speaker 4: person might shoot you, this person might try to stab you.
• 21:37
  Speaker 4: I'm not saying to interfere and engage with somebody without
• 21:41
  Speaker 4: being aware that the possibility of violence exists. That's what
• 21:45
  Speaker 4: Bravery is bravery is stepping into a situation in being
• 21:52
  Speaker 4: well aware that the possibility of conflict violence, that you're
• 21:56
  Speaker 4: taking a sacrifice, that you're putting yourself in harm's way
• 22:00
  Speaker 4: to protect somebody else.
• 22:01
  Speaker 2: That's just what it is.
• 22:03
  Speaker 4: So what I'm saying when we look at this god,
• 22:05
  Speaker 4: this guy is a hero. Yes he took some shots,
• 22:07
  Speaker 4: but that woman could have got shot right. So he
• 22:10
  Speaker 4: made a condious decision as a man that look, this
• 22:13
  Speaker 4: is not right. That's happening to this woman, and I'm
• 22:16
  Speaker 4: going to step up and I'm going to say something
• 22:18
  Speaker 4: about it.
• 22:19
  Speaker 2: And came what it was.
• 22:21
  Speaker 4: He was shot and it was the worst thing, you know,
• 22:24
  Speaker 4: And I want to find his goal from me and
• 22:26
  Speaker 4: contributed to. But I don't want men to feel like
• 22:29
  Speaker 4: to be scared like most of us.
• 22:31
  Speaker 2: I'm not worrying.
• 22:32
  Speaker 4: I understand that there's a level like I was saying earlier,
• 22:35
  Speaker 4: understand that there's a level of danger, level of everything
• 22:38
  Speaker 4: that comes to what we do. And that's what the man,
• 22:41
  Speaker 4: the man part of it is. That's what I want men.
• 22:43
  Speaker 4: I want men to understand that anytime that you are
• 22:46
  Speaker 4: in a society, it is your duty, is your to
• 22:50
  Speaker 4: understand to take on the hard part of life, to
• 22:53
  Speaker 4: not allow women who are naturally innately physically or not
• 22:58
  Speaker 4: physically as strong as as we are to deal with
• 23:01
  Speaker 4: other men who are I want us to take on
• 23:04
  Speaker 4: that responsibility. I want us to be brave enough to
• 23:07
  Speaker 4: deal with it. And I realized that all men aren't right.
• 23:10
  Speaker 4: But I realized that a lot of men went away
• 23:12
  Speaker 4: from that because society made it seem like it was something.
• 23:15
  Speaker 4: And I don't want men, men who have integrity, men
• 23:18
  Speaker 4: who have honor, to.
• 23:19
  Speaker 2: Get comfortable in this.
• 23:21
  Speaker 4: Let me tape somebody doing something wrong to a woman,
• 23:24
  Speaker 4: let me laugh and Joe, No. I want men of
• 23:26
  Speaker 4: honor and integrity to step up. And that's not everybody. So, yes,
• 23:31
  Speaker 4: you're gonna you're gonna have the cowards that's online saying,
• 23:34
  Speaker 4: oh look look what happens.
• 23:35
  Speaker 2: Yeah, that shit happens. It happens.
• 23:37
  Speaker 4: You know, you see men jump in front of the
• 23:40
  Speaker 4: train to try to save kids and try to save
• 23:42
  Speaker 4: old ladies.
• 23:43
  Speaker 2: And everybody ain't gonna do that.
• 23:45
  Speaker 4: But we want to celebrate those men who are brave
• 23:47
  Speaker 4: enough to make those you know, we see.
• 23:49
  Speaker 3: Men we've seen I just saw a couple of stories
• 23:53
  Speaker 3: where God or men have tried to help children drowning
• 23:57
  Speaker 3: and they drowned and die.
• 23:58
  Speaker 1: So that's howl that it comes.
• 24:01
  Speaker 4: This is what comes with it, This is what.
• 24:06
  Speaker 2: Comes the man and bravery.
• 24:08
  Speaker 4: We our, our innate nature is to protect and provide
• 24:12
  Speaker 4: for our loved ones and those in need and in harm.
• 24:15
  Speaker 2: That's my nature.
• 24:17
  Speaker 4: I don't I don't feel like any I don't feel
• 24:20
  Speaker 4: that it's something I'm forcing to do.
• 24:22
  Speaker 2: I have.
• 24:23
  Speaker 4: I feel like innately when I see someone in danger,
• 24:26
  Speaker 4: when I see a woman being harmed or in a way,
• 24:29
  Speaker 4: I feel like it's my duty to step up and
• 24:31
  Speaker 4: say something and whatever comes with it. I'm not looking like,
• 24:33
  Speaker 4: see this why I am No, I understand what comes
• 24:36
  Speaker 4: with that situation, and that's.
• 24:37
  Speaker 2: What that's what men do.
• 24:38
  Speaker 4: We don't do shiit saying thinking about all all lu
• 24:41
  Speaker 4: who could happen anything and have and No, that's not
• 24:44
  Speaker 4: what bravery is. Bravery is understanding that something can go
• 24:48
  Speaker 4: wrong and saying, you know what, despite the fact that
• 24:51
  Speaker 4: something can go wrong, I could get hurt, I could
• 24:53
  Speaker 4: lose this or all those things, I'm still gonna do
• 24:55
  Speaker 4: it because it's the right thing morally and it is.
• 24:58
  Speaker 2: My integrity tells me that it's the right.
• 25:01
  Speaker 1: M Well, I mean, hey, I don't even know. It's
• 25:04
  Speaker 1: nothing else to be said.
• 25:08
  Speaker 3: I'm not gonna let no woman or child have to
• 25:14
  Speaker 3: fight a man or be harmed by some a big
• 25:20
  Speaker 3: man or whatever and just do nothing.
• 25:22
  Speaker 1: I just can't do it.
• 25:23
  Speaker 3: So I realized, like you said, and I'm not a man,
• 25:26
  Speaker 3: and I know that if I'm in that restaurant and
• 25:29
  Speaker 3: I'm watching this man before they start that part, hopefully
• 25:33
  Speaker 3: God knows. I would hope that somebody would do something,
• 25:37
  Speaker 3: but it's the point that he hit her. It's no way.
• 25:39
  Speaker 3: I just can't do it. I'm so sorry, So you know,
• 25:43
  Speaker 3: God bless us. But anyway, aj owens this weekend. There's
• 25:50
  Speaker 3: a rally in O Calli, Florida. People are gearing up
• 25:56
  Speaker 3: to be there to stand up for AJ. There's some
• 25:59
  Speaker 3: folks that said, well, what is there to do now?
• 26:01
  Speaker 3: They can't change They're not going to change the status
• 26:05
  Speaker 3: of the charges. It's still gonna be manslaughter, even though
• 26:08
  Speaker 3: it should be murder. Here's the thing though, for people
• 26:12
  Speaker 3: who are listening. First of all, there are ways that
• 26:15
  Speaker 3: the charges can be upgraded.
• 26:18
  Speaker 1: They probably won't, but there are always.
• 26:21
  Speaker 3: But more importantly, It's really about making sure that we
• 26:26
  Speaker 3: are so vocal on this issue that the prosecutors know
• 26:31
  Speaker 3: they cannot play with us. So aj Olwens needs support.
• 26:35
  Speaker 3: She needs visible support, her family, they need visible support because.
• 26:42
  Speaker 1: Guess what manslaughter.
• 26:44
  Speaker 3: While yes, there is a maximum I think of somewhere
• 26:46
  Speaker 3: at thirteen years I saw somewhere, But there's also a
• 26:49
  Speaker 3: way that you can give her that she can get
• 26:52
  Speaker 3: probation or a little bit of time after murdering somebody.
• 26:57
  Speaker 3: She literally shot a woman to death that she said
• 27:01
  Speaker 3: she bought a gun for her. She called her children
• 27:05
  Speaker 3: racial names, and she told the children go get your
• 27:08
  Speaker 3: mother and bring her back.
• 27:10
  Speaker 1: So she knew that.
• 27:11
  Speaker 4: It was likelymeditated. We keep saying this is premeditated.
• 27:15
  Speaker 3: It is likely that if I tell you to go
• 27:18
  Speaker 3: get whoever and bring them back, it's like I already.
• 27:23
  Speaker 2: Told you I brought a gun for them in the
• 27:25
  Speaker 2: first place. Yeah.
• 27:26
  Speaker 3: If I'm sitting in the house and I tell my granddaughter,
• 27:31
  Speaker 3: go get your mama or your dad and bring them
• 27:34
  Speaker 3: back and tell them come here, and then all of
• 27:37
  Speaker 3: a sudden somebody knocks on my door, I'm going to
• 27:40
  Speaker 3: assume that the person that's knocking on my door is
• 27:44
  Speaker 3: the person I just told somebody, go get so this
• 27:48
  Speaker 3: is this is not rocket science. It's not that difficult.
• 27:52
  Speaker 3: This woman she researched that day. That day she reached
• 28:01
  Speaker 3: researched stand your ground, so she went online that day
• 28:07
  Speaker 3: before the shooting occurred and researched stand your ground laws
• 28:13
  Speaker 3: to make sure she was within her rights.
• 28:15
  Speaker 1: She had a.
• 28:16
  Speaker 3: Gun that she says she purchased for a j She
• 28:22
  Speaker 3: told kids to go get their mother, and.
• 28:25
  Speaker 1: When the mother came back, she shot them through the door.
• 28:29
  Speaker 3: And for whatever reason, on her camera, her cloud, her
• 28:33
  Speaker 3: camera on her phone where the videos throughout the day.
• 28:39
  Speaker 3: She there is no video after eight forty, which is
• 28:42
  Speaker 3: before the shooting happened, and before she killed a Jones.
• 28:48
  Speaker 1: And they talking about manslaughter. That is murder.
• 28:53
  Speaker 2: I'll tell you it's premeditated.
• 28:55
  Speaker 1: It's pure murder.
• 28:57
  Speaker 3: So with all of that being said, when there are
• 29:00
  Speaker 3: people who are who say, well.
• 29:02
  Speaker 1: Why do we need to go there?
• 29:03
  Speaker 3: She got charged, there are there are some people in
• 29:06
  Speaker 3: our society that feels like.
• 29:08
  Speaker 1: We're so tired.
• 29:09
  Speaker 3: Anything is something, at least it is nothing. But that's
• 29:13
  Speaker 3: not that's not okay. And if you don't stand up
• 29:17
  Speaker 3: for ag and make sure that your voice is heard
• 29:19
  Speaker 3: on this issue. What will happen ultimately is that they
• 29:23
  Speaker 3: will find because that's what they're trying to do. They're
• 29:25
  Speaker 3: trying to find ways to limit the consequences for her actions,
• 29:32
  Speaker 3: Susan Lorenz.
• 29:33
  Speaker 1: They're trying to limit the consequences.
• 29:36
  Speaker 3: And I just hope that our people, you know, don't
• 29:40
  Speaker 3: let don't don't let this black woman be murdered like that,
• 29:43
  Speaker 3: and and we don't raise Holy hell, and not just online.
• 29:47
  Speaker 3: But that's when it that's when the tough part comes,
• 29:49
  Speaker 3: when you actually got to put your boots on the ground,
• 29:51
  Speaker 3: your feet in the mind. So that's where Saturday, two o'clock, Okalla, Florida,
• 29:59
  Speaker 3: more information about the rally will be released and today actually,
• 30:04
  Speaker 3: so that's the deal. So my thought of the day,
• 30:10
  Speaker 3: I had a little situation happened while I was at
• 30:13
  Speaker 3: my book signing at Essence Fest. Shout out to so
• 30:18
  Speaker 3: many listen, child, it's so many people.
• 30:20
  Speaker 1: Hold on a second, let me just make sure I
• 30:22
  Speaker 1: have this space.
• 30:25
  Speaker 2: Yeah, I know.
• 30:26
  Speaker 1: That's so.
• 30:30
  Speaker 3: I had a little situation happened in New Orleans right
• 30:35
  Speaker 3: after I finished panel that I did for a book,
• 30:42
  Speaker 3: the authors section, So the authice section. They were hosting
• 30:45
  Speaker 3: panels and having book signings and my book was featured,
• 30:49
  Speaker 3: and so I was on a panel. Shout out to
• 30:51
  Speaker 3: my girl Kasey Kelly. She her and Mahogany Books. They
• 30:54
  Speaker 3: organized all of this and she had me to be
• 30:57
  Speaker 3: a part of the author session. And so when we
• 31:01
  Speaker 3: finished the panel, right before we went to sign books,
• 31:04
  Speaker 3: a woman was saying she wanted to talk to me,
• 31:05
  Speaker 3: and she said, you know, telling me she wanted to
• 31:07
  Speaker 3: talk to me. And so during the panel, I made
• 31:09
  Speaker 3: a statement that people have to stop being so scared, like,
• 31:12
  Speaker 3: you know, stop being so scary.
• 31:13
  Speaker 1: Speak up, you know, speak up, and stop.
• 31:15
  Speaker 3: Letting people tell you who you can and cannot be
• 31:17
  Speaker 3: friends with because you're afraid that if people find out,
• 31:21
  Speaker 3: you know, you might not get this deal or have
• 31:23
  Speaker 3: this opportunity. Like, let's stop doing that because those those
• 31:28
  Speaker 3: that type of behavior is what fractures our community. And
• 31:33
  Speaker 3: people know they play on that, Oh don't my sa
• 31:35
  Speaker 3: shuldn't talking to Mika this and that. So I'm like,
• 31:38
  Speaker 3: stop doing that, stop being so scary. So when the
• 31:40
  Speaker 3: panel was over, the woman she says she want to
• 31:43
  Speaker 3: talk to me, and she comes up to me and
• 31:44
  Speaker 3: she says, and she waited patiently to speak to me,
• 31:47
  Speaker 3: and so she said, listen, I agree with you so
• 31:49
  Speaker 3: much on what you said. Stop being so scared, she said,
• 31:51
  Speaker 3: I say that all the time, you know, stop it.
• 31:54
  Speaker 1: And she said, and.
• 31:55
  Speaker 3: You know what y'all need to be talking about, She said,
• 31:57
  Speaker 3: I went to the concert last night and she the artist,
• 32:01
  Speaker 3: she said, and she was performing. You know, she says
• 32:04
  Speaker 3: somethingboy busting it open, and this now she was like,
• 32:07
  Speaker 3: I just like, what is that. They need to stop
• 32:10
  Speaker 3: doing that. That's what's wrong with our society and our
• 32:12
  Speaker 3: young people. And so I said to her, you know,
• 32:14
  Speaker 3: she said, and y'all need to talk about that. And
• 32:16
  Speaker 3: I said to her, you know what, I hear you,
• 32:18
  Speaker 3: because sometimes I do think that the it's a little
• 32:23
  Speaker 3: it's a little racy out here, right, And so I said,
• 32:27
  Speaker 3: you know, I hear what you're saying.
• 32:28
  Speaker 1: What you're saying. However, the pushback is, we always.
• 32:35
  Speaker 3: Have sex has always been tolling, Music has always been sexy.
• 32:40
  Speaker 1: Artists have always been sexy.
• 32:42
  Speaker 5: Right.
• 32:43
  Speaker 3: People didn't like when Tina Turner was out there with
• 32:45
  Speaker 3: them them fringes, shaking her behind all over the place.
• 32:49
  Speaker 2: That was the.
• 32:50
  Speaker 3: Twerking of that time. It literally was that was the
• 32:54
  Speaker 3: twerking of that time. When Tina Turner turned around and
• 32:57
  Speaker 3: she's shaking them fringes be going, going.
• 32:59
  Speaker 1: Going, go and going.
• 33:00
  Speaker 3: All of that, that cabaret that you know, sexy artistry
• 33:07
  Speaker 3: or whatever has always existed. Yeah, it might look different
• 33:10
  Speaker 3: now it's more vulgar or whatever or whatever her opinion
• 33:14
  Speaker 3: or the language you like to use. But I don't
• 33:16
  Speaker 3: know that you could go tell women today that they
• 33:19
  Speaker 3: have to change their style because some folks are uncomfortable
• 33:24
  Speaker 3: when people have always been uncomfortable and those and and you,
• 33:28
  Speaker 3: as this woman standing here talking to me, I'm sure
• 33:30
  Speaker 3: you was out there celebrating the fringes popping back then,
• 33:34
  Speaker 3: but now.
• 33:34
  Speaker 1: Because of the fact that it's skin and ass fat back.
• 33:40
  Speaker 3: You wanted to change I said, so, I don't know,
• 33:43
  Speaker 3: and she started flipping out like, oh, you're a hypocrite.
• 33:46
  Speaker 1: And I'm like, okay, I'm hypocrite. Wow.
• 33:48
  Speaker 3: Like if I was like okay and the people there
• 33:50
  Speaker 3: were like, oh my god, you are kam, I'm like, now,
• 33:52
  Speaker 3: I'm used to people pushing and we have these conversations
• 33:56
  Speaker 3: and I don't have an answer to it. But you know,
• 33:57
  Speaker 3: I guess My thought of the day today is like,
• 34:00
  Speaker 3: can we now try to censor artists in their especially
• 34:06
  Speaker 3: female artists, and say that they're too sexy when sex
• 34:09
  Speaker 3: has always been selling, Like, why what's different about this time?
• 34:12
  Speaker 3: That's the question I have for myself and for us,
• 34:16
  Speaker 3: just as people who are.
• 34:18
  Speaker 1: Influencers, we don't talk about that.
• 34:19
  Speaker 2: In a few minutes.
• 34:21
  Speaker 4: Well, I think for me, like, I definitely agree. You know,
• 34:25
  Speaker 4: sex is always so, it's always been one of the
• 34:28
  Speaker 4: primary things. But I think at this point, I don't
• 34:32
  Speaker 4: think it's the artistry of sex that's selling them, right.
• 34:36
  Speaker 4: I think the artists now have turned into sexual objects.
• 34:42
  Speaker 4: Right like before when you when you heard Little Kim
• 34:46
  Speaker 4: talking about queen business and that when she had an
• 34:49
  Speaker 4: interview Kimberly, the Kimberly that you interviewed was intelligent. She
• 34:56
  Speaker 4: was talking about certain shit. There was a different level
• 34:59
  Speaker 4: of there was a separation of artistry in the individual
• 35:04
  Speaker 4: right when you even like when you listen to Jay
• 35:07
  Speaker 4: Z talking about you the hustle, this and that when
• 35:09
  Speaker 4: you interview them, his mind was on a different plane
• 35:12
  Speaker 4: when you listen, when you listen to all of the artists,
• 35:15
  Speaker 4: there was a separation from the artistry in the individual.
• 35:19
  Speaker 4: You can see the difference. You can see where there
• 35:21
  Speaker 4: was an elevation in the mind. You can see when
• 35:23
  Speaker 4: you talk to them, they just wasn't pussy dicking this
• 35:26
  Speaker 4: and that they had the interview and and and the
• 35:30
  Speaker 4: personal interaction with that individual was separate.
• 35:33
  Speaker 2: When you found at the most for the most part.
• 35:36
  Speaker 4: Right, you get to these these they were talking about intelligence.
• 35:40
  Speaker 1: Ship talking about but I don't remember, but.
• 35:44
  Speaker 4: Flavor flav wasn't talking about nothing, right, since Flavor Flavors
• 35:48
  Speaker 4: artistry was he was a hype man, right, so he
• 35:51
  Speaker 4: was talking about this and that there were certain individuals
• 35:54
  Speaker 4: that you got it and and and and and the
• 35:56
  Speaker 4: thing was you treated them as such if they was
• 35:59
  Speaker 4: the man and this and that, that was.
• 36:01
  Speaker 2: The credence you gave them.
• 36:03
  Speaker 4: So I think now when you're having these conversations with
• 36:06
  Speaker 4: the artists, I think it's still just this sexual shit. Still,
• 36:12
  Speaker 4: it's still based on sex. It's still based on this.
• 36:15
  Speaker 4: So people aren't able to separate the individual from the
• 36:18
  Speaker 4: entertainer no more. And that's why you have situations like
• 36:22
  Speaker 4: even though I thought it was the dumbest shit with
• 36:25
  Speaker 4: with Tsukiana in this individual, this guy, right, because he's
• 36:30
  Speaker 4: Kosyrus because in his mind, this is who she is.
• 36:33
  Speaker 4: She's just sex.
• 36:35
  Speaker 2: That's it.
• 36:35
  Speaker 4: Every conversation she has about sex, all the music is
• 36:38
  Speaker 4: about sex. There's nothing that I've seen in her. And
• 36:41
  Speaker 4: even though that's completely wrong, but this is what happens.
• 36:45
  Speaker 4: And and people are just seeing the individuals as just sex.
• 36:50
  Speaker 4: They don't see them as something that's separated from the artist.
• 36:53
  Speaker 4: Try and when you when you have this, these these
• 36:57
  Speaker 4: intimate moments with them, there's this deep person like damn,
• 37:00
  Speaker 4: I didn't know that about this person, or this person
• 37:02
  Speaker 4: is dope when you meet him, like they it's like
• 37:04
  Speaker 4: they all stay in character. They staying in character. So
• 37:08
  Speaker 4: the individuals, like before, my mother used to like Little
• 37:12
  Speaker 4: Kim right, even though she was like they was talking about.
• 37:15
  Speaker 4: But when she listened to Little Kim talk and she
• 37:17
  Speaker 4: heard the interviews and this and that, she reminded her
• 37:19
  Speaker 4: of her, Like, Okay, Little Kimar, even though there's this
• 37:22
  Speaker 4: this raunchy shit about her, there's this this young woman
• 37:25
  Speaker 4: still here. You understand, I'm saying. Even with Nicki Minaj,
• 37:29
  Speaker 4: even though Nicki is selling all that shit, she said
• 37:32
  Speaker 4: all that shit. But when you listen to Nicki Minaj
• 37:34
  Speaker 4: have an interview, that's an intelligent business woman. You understand
• 37:38
  Speaker 4: I'm saying. I think right now, what they're doing with
• 37:40
  Speaker 4: these young girls, you're not seeing that aspect of them.
• 37:43
  Speaker 4: Every interview is about so you're doing this and this
• 37:46
  Speaker 4: and that, and it's just all every video, every interview,
• 37:49
  Speaker 4: everything is just this sexual shit to where they just
• 37:53
  Speaker 4: just see him as sex.
• 37:54
  Speaker 2: So I think it's just like with the rappers.
• 37:57
  Speaker 4: Before the rappers, you heard it it was shoot them up,
• 38:01
  Speaker 4: bangman in the music, but when you had an interview
• 38:04
  Speaker 4: with them, there's somebody. We're trying to ever evolve from this,
• 38:07
  Speaker 4: you know, we're trying to flip this money.
• 38:08
  Speaker 2: We had to get off the streets. We lost too
• 38:10
  Speaker 2: many people in the street. This and that.
• 38:12
  Speaker 4: Now Yo, Yeah, we got beef with such and such
• 38:14
  Speaker 4: and we're gonna shoot them and this and that, and
• 38:16
  Speaker 4: it's on when we poping, it's no, there's no separation.
• 38:21
  Speaker 4: So it's it's like, what happened is I don't know.
• 38:24
  Speaker 1: I think the guys are better.
• 38:26
  Speaker 2: I think some of them are, but I'm talking but
• 38:29
  Speaker 2: some of them are.
• 38:30
  Speaker 4: But for the most part, you still that's what that's
• 38:33
  Speaker 4: all the interviews be around they don't interview. And that's
• 38:36
  Speaker 4: why I started sit down with the stand ups, because
• 38:38
  Speaker 4: I want to focus on the evolution of the mind.
• 38:41
  Speaker 2: The other ship you want to talk about.
• 38:43
  Speaker 4: We know they come from this, we know they've done that,
• 38:46
  Speaker 4: but talk about the other ship. Let people understand that
• 38:48
  Speaker 4: these are intelligent individuals who have brains, who have aspirations,
• 38:52
  Speaker 4: who you know, don't just focus on the dumb shit
• 38:55
  Speaker 4: all time.
• 38:55
  Speaker 2: And I think that's what happens most of the time,
• 38:58
  Speaker 2: is that everything.
• 38:59
  Speaker 4: Is complete focused on this sex and the individual becomes
• 39:04
  Speaker 4: just in people's minds as a sex object.
• 39:07
  Speaker 3: And well women have always been objectified though, so I
• 39:12
  Speaker 3: don't know.
• 39:12
  Speaker 1: I guess, I guess I see what you're saying.
• 39:14
  Speaker 4: And I'm thinking about if we think about how what
• 39:17
  Speaker 4: people's argument was with Tory and Meghan, right, it's Tori.
• 39:21
  Speaker 2: I mean, Megan just graduate, graduated from college.
• 39:24
  Speaker 4: This is the one with a college degree, right, And
• 39:27
  Speaker 4: what what what our social media and people will try
• 39:30
  Speaker 4: to focus on is the sexual ship that she talks
• 39:32
  Speaker 4: about in the music. Everything is all all of the
• 39:35
  Speaker 4: interview questions about sex and who you are sex with
• 39:37
  Speaker 4: and this and that. So people just seeing her when
• 39:41
  Speaker 4: the situation happened and she got shot.
• 39:43
  Speaker 2: People said, fuck her.
• 39:44
  Speaker 4: All she is is somebody that's sex and shaking her
• 39:47
  Speaker 4: ass anyway, So we don't give a fuck because they
• 39:50
  Speaker 4: just seen her as that. They separate the pure human
• 39:53
  Speaker 4: being from it. They don't even look at the other
• 39:55
  Speaker 4: aspects of this intelligent, young black woman that overcame shit,
• 40:00
  Speaker 4: because that's not what's being shown to the public.
• 40:02
  Speaker 2: We don't even see that aspect no more. We don't
• 40:05
  Speaker 2: see it that.
• 40:05
  Speaker 4: We don't see I don't see no interviews where it's
• 40:08
  Speaker 4: highlighting the minds of these chicks. It's like, oh, I
• 40:11
  Speaker 4: would fuck you, you fuck me? Oh, I would lick you.
• 40:14
  Speaker 4: What look at my ass or my ass or you squat?
• 40:17
  Speaker 4: Oh those are combination. But where's the rest of the
• 40:20
  Speaker 4: ship that goes with the women? Why I don't show
• 40:23
  Speaker 4: the rest of the interview? What she talked about, she graduated,
• 40:26
  Speaker 4: she overcame this and that, But you want to talk
• 40:28
  Speaker 4: about who she slept with and who she said is sexy,
• 40:31
  Speaker 4: and like, that's what that's what this eerror is doing now.
• 40:35
  Speaker 2: It's objectifying women.
• 40:37
  Speaker 4: And until we stopped doing that and we start showing
• 40:41
  Speaker 4: the human side and the aspiring side, and the evolutionary
• 40:45
  Speaker 4: side and the intelligence side of our women.
• 40:47
  Speaker 2: Like we used to do, We're gonna keep getting these
• 40:49
  Speaker 2: same responses.
• 40:50
  Speaker 1: Well, I think I would say two things on this.
• 40:53
  Speaker 3: One is that it's the object objectifying or whatever objectification
• 41:00
  Speaker 3: of women and the promotion of violence. So those two
• 41:04
  Speaker 3: things that happening at the same time. But I also
• 41:06
  Speaker 3: think that, yes, it is the media in a lot
• 41:08
  Speaker 3: of ways, but we as women and just people and
• 41:12
  Speaker 3: artists in general, have a responsibility to.
• 41:17
  Speaker 1: Shift the conversation.
• 41:18
  Speaker 3: And so I'm sure you know they tried all that
• 41:21
  Speaker 3: stuff with Queen Latifa and Jada Pinkett and all, and
• 41:25
  Speaker 3: I've always had to deal with that the line of questioning.
• 41:29
  Speaker 1: You happy to be.
• 41:31
  Speaker 2: No, but I'm just saying your intellect was respected.
• 41:34
  Speaker 1: No, No, but you're not understanding what I'm saying.
• 41:36
  Speaker 3: I'm saying that there's always been because at some point
• 41:40
  Speaker 3: it might not so much have been about sex, but
• 41:42
  Speaker 3: it was colorism or competition. They've always tried to shift
• 41:48
  Speaker 3: the conversation to something that's controversial, and it is incumbent
• 41:52
  Speaker 3: upon us as individuals. And that's me and you doing
• 41:56
  Speaker 3: interviews all the way to artists that you keep the
• 41:59
  Speaker 3: converse station where you wanted to go.
• 42:02
  Speaker 1: So when they ask.
• 42:03
  Speaker 3: You about your but hole, you gotta say that's funny.
• 42:08
  Speaker 2: You know.
• 42:08
  Speaker 3: I talk that all the time, but I ain't come
• 42:10
  Speaker 3: up here to talk about that. I do want to
• 42:12
  Speaker 3: tell you, though, about blah blah blah bah blahlah blahlah
• 42:14
  Speaker 3: blah thing. So you have to educate yourself, right, You've
• 42:18
  Speaker 3: got to make yourself. You have to put you have
• 42:21
  Speaker 3: to develop your mind in a way that you have
• 42:24
  Speaker 3: something else to talk about.
• 42:26
  Speaker 4: But I hope that because a lot of these young
• 42:28
  Speaker 4: girls that's being objectified, they don't know. They just getting
• 42:32
  Speaker 4: theme and people saying, Yo, you gotta do this, you
• 42:34
  Speaker 4: gotta do this, And as they grow they be like,
• 42:36
  Speaker 4: I'm not doing that shit no more. But what happens
• 42:39
  Speaker 4: is that's what your brand is right now. If people
• 42:43
  Speaker 4: don't even want to hear you talk about nothing else,
• 42:45
  Speaker 4: you know, they want to like I heard stupid ass
• 42:48
  Speaker 4: fucking I'm not saying no names, but these blog dudes
• 42:51
  Speaker 4: twenty one savages evolving in his music, and they like,
• 42:54
  Speaker 4: all right, we just want to hear you shoot and
• 42:56
  Speaker 4: kill and sell drugs, nigga. We don't want to hear
• 42:57
  Speaker 4: that positive shit, and that that's they try to put
• 43:01
  Speaker 4: you in right so they don't eat. They sound bite
• 43:03
  Speaker 4: you on negativity and stupidity once you will, but you.
• 43:08
  Speaker 1: Gotta keep on your path.
• 43:10
  Speaker 3: And again I'm just saying that I want to make
• 43:13
  Speaker 3: sure we talk about the personal responsibility of these individuals
• 43:16
  Speaker 3: because again, I'm sure the question back in the days
• 43:21
  Speaker 3: was old Queen Latifah, did you hear you know what,
• 43:26
  Speaker 3: I'm just making this up what mc light said. And
• 43:29
  Speaker 3: you know, how do you feel about hugs? You think
• 43:32
  Speaker 3: she's this, that and the third or so. They always
• 43:34
  Speaker 3: try to find something. It could be sex, it could
• 43:37
  Speaker 3: like I said, competition, colorism, you think she's too light,
• 43:40
  Speaker 3: too dark to this and the third. But they're always
• 43:43
  Speaker 3: going to try to focus on negativity because that's what
• 43:45
  Speaker 3: they want to stick in our community.
• 43:47
  Speaker 2: I want to say one thing before we start, right.
• 43:49
  Speaker 4: I was looking somebody I don't know who posted it,
• 43:51
  Speaker 4: but it was a post about Kevin Gates and it
• 43:55
  Speaker 4: was showing like his old interviews right like they were
• 43:59
  Speaker 4: showing clips of his old interviews.
• 44:01
  Speaker 2: It's like, Yo, Kevin Gates used to be a real
• 44:03
  Speaker 2: hard interview.
• 44:04
  Speaker 4: And he was militant, like he was so militant that
• 44:08
  Speaker 4: it was it was shocking him. Dude, please says, please,
• 44:11
  Speaker 4: don't put your hands on me. You don't want to
• 44:13
  Speaker 4: touch me to talk to me. He's like, yeah, I
• 44:14
  Speaker 4: didn't come up here to talk about that nonsense. Like
• 44:17
  Speaker 4: he was militant. He was getting up there. And then
• 44:21
  Speaker 4: I was listening to and I watched and I started listening,
• 44:23
  Speaker 4: and I benefit Kevin Gates fan because I understand the
• 44:26
  Speaker 4: militancy he has. And I've listened to like full interviews,
• 44:30
  Speaker 4: and I watched the way he interviews now and he
• 44:33
  Speaker 4: said it before that he has a massive degree in psychology.
• 44:38
  Speaker 4: And what he started to do was give you all
• 44:41
  Speaker 4: the bullshit that you wanted to hear.
• 44:43
  Speaker 2: He knew that that's what they was gonna grab one too.
• 44:45
  Speaker 4: But when you started listening to a full interview, it's
• 44:48
  Speaker 4: so much shit in here that he's saying that's on point,
• 44:52
  Speaker 4: but he gonna give you all of the most wrong.
• 44:55
  Speaker 2: Cheers, craziest shit that.
• 44:56
  Speaker 4: He knows going headline because he understood the games, so
• 45:00
  Speaker 4: a lot of it's a lot of artists what they
• 45:02
  Speaker 4: start doing and say, you know what, I'm not gonna
• 45:04
  Speaker 4: fight the system. I'm gonna play the game, and I'm
• 45:07
  Speaker 4: gonna add this ship I want to do, but I'm
• 45:08
  Speaker 4: gonna figure out the game because when you when I
• 45:11
  Speaker 4: was playing it the way that I thought it should
• 45:13
  Speaker 4: be played, it wasn't getting these headlines.
• 45:15
  Speaker 2: They wasn't paying attention, they wasn't listening. I wasn't in
• 45:17
  Speaker 2: these things.
• 45:18
  Speaker 4: But now that I give y'all a bunch of this bullshit,
• 45:21
  Speaker 4: y'all pay attention. So now you're gonna go get the
• 45:23
  Speaker 4: whole body of work and listen and be like, damn
• 45:26
  Speaker 4: this thing. You're talking some ship. But the thing that
• 45:29
  Speaker 4: brought you here was the bullshit and the sound bites.
• 45:32
  Speaker 4: So that's what we at sound but we in the
• 45:34
  Speaker 4: sound by error.
• 45:36
  Speaker 3: Well we've always been in the sound bite error, and
• 45:38
  Speaker 3: I'm not really good at it. We always have because
• 45:42
  Speaker 3: I mean, that's that's something that because it's in every
• 45:46
  Speaker 3: it's in every aspect, like in civil rights, sound bites
• 45:52
  Speaker 3: is like what's supposed to sell.
• 45:53
  Speaker 2: So I think it's been there, but I think.
• 45:56
  Speaker 3: I don't think it sound bites that I don't think
• 45:59
  Speaker 3: what you mean is the sound bite, because we've always
• 46:01
  Speaker 3: been sound bites.
• 46:02
  Speaker 1: It's just the raunching like it's.
• 46:05
  Speaker 4: Sound bites have always existed, right, There's always been a
• 46:08
  Speaker 4: need for sound but there's always been a thing about
• 46:10
  Speaker 4: sound like that one or two things that you could
• 46:12
  Speaker 4: take that they say, that's always been, but it wasn't
• 46:15
  Speaker 4: as prevalent as it is now.
• 46:17
  Speaker 2: There was an overall thing.
• 46:21
  Speaker 1: Before.
• 46:22
  Speaker 4: They would take sound bites from people who have overall talent,
• 46:25
  Speaker 4: and they would take that. Now they just take they
• 46:27
  Speaker 4: take sound bucks over overall talent.
• 46:33
  Speaker 3: Okay, well listen, speaking of sound bite talent and online
• 46:41
  Speaker 3: and how you get noticed and all of that, we
• 46:43
  Speaker 3: have a digital marketing or marketing expert coming up and
• 46:48
  Speaker 3: she's going to be our guest.
• 46:51
  Speaker 1: I am you know, I'm pretty.
• 46:53
  Speaker 3: I know her work and she's actually really good at
• 46:57
  Speaker 3: what she does. And so people who are influencing needs
• 47:00
  Speaker 3: to listen into this interview so you can learn more
• 47:03
  Speaker 3: about ways to uh bring value to companies and also
• 47:09
  Speaker 3: bring money to your pocket for your followers, and not
• 47:12
  Speaker 3: just be online to be online scrolling, but to be
• 47:15
  Speaker 3: online and make.
• 47:19
  Speaker 1: All Right, let's bring our guests on.
• 47:26
  Speaker 3: Speaking of our friends, we had, we have a friend
• 47:29
  Speaker 3: that is joining us today on street Politicians, someone I've
• 47:34
  Speaker 3: had a lot of time or spent a lot of
• 47:37
  Speaker 3: time with and had the opportunity to get to know
• 47:40
  Speaker 3: this sister, who is quite influential in her own right.
• 47:47
  Speaker 3: But she has a company called Black Girl Digital, which
• 47:52
  Speaker 3: deals with influencer marketing. So her firm focuses on helping
• 47:59
  Speaker 3: uh influencers with their marketing strategies, and her own form.
• 48:04
  Speaker 1: Of activism within her business is.
• 48:07
  Speaker 3: To help shape and make sure that there are equitable
• 48:11
  Speaker 3: opportunities for brand partnerships between the influencers and some major brands.
• 48:18
  Speaker 3: And what I appreciate and have learned much about this
• 48:21
  Speaker 3: sister is how much she has been able to do
• 48:24
  Speaker 3: in terms of getting people the type of online imprint
• 48:28
  Speaker 3: that they deserve and need in order for their businesses
• 48:31
  Speaker 3: to grow. You know, some people think that it's an
• 48:34
  Speaker 3: easy job. You just go online and throw up a page.
• 48:37
  Speaker 3: And that's why most people get frustrated because they find
• 48:39
  Speaker 3: out that there's a lot more work that goes into
• 48:43
  Speaker 3: being a viable company that brands will look at, and
• 48:47
  Speaker 3: you know, and also just having viable strategies.
• 48:49
  Speaker 1: And so I'm excited to.
• 48:52
  Speaker 3: Bring to the show today to welcome on our sister,
• 48:56
  Speaker 3: my friend LaToya schambeau Hey.
• 48:59
  Speaker 1: Guys, thank you so much for having me on.
• 49:02
  Speaker 6: Always excited to join the show and talk all things
• 49:05
  Speaker 6: influencer marketing and marketing and getting your businesses rocket and rolling.
• 49:11
  Speaker 2: It's amazing, man.
• 49:12
  Speaker 4: I just want to know because every time we get
• 49:14
  Speaker 4: influencers and different entrepreneurs, the first thing I want to
• 49:18
  Speaker 4: know is like, what was the inspiration behind you doing it?
• 49:22
  Speaker 6: Well, interestingly enough, I've been in advertising and marketing for
• 49:28
  Speaker 6: seventeen year eighteen years now, and I've always just had
• 49:33
  Speaker 6: a love for the advertising industry, and through my experiences,
• 49:39
  Speaker 6: I was like, well, who who's doing all of this
• 49:42
  Speaker 6: and bringing deals to black women? And since I just
• 49:48
  Speaker 6: had to know how of where the money sat, it
• 49:52
  Speaker 6: was an easy way. It was just an easy way
• 49:54
  Speaker 6: for me to live out my passion as well as
• 49:58
  Speaker 6: my purpose and kind of merge it all together. Still
• 50:01
  Speaker 6: support my industry and support my community. So it was
• 50:05
  Speaker 6: really fait you know, and my desire to just help
• 50:11
  Speaker 6: the community get paid to do the things that they
• 50:13
  Speaker 6: love to do.
• 50:16
  Speaker 2: So when did you like first start this company?
• 50:18
  Speaker 4: Like you say you've been doing advertage, So what did
• 50:20
  Speaker 4: you first start your own company?
• 50:22
  Speaker 5: Twenty sixteen?
• 50:24
  Speaker 6: It was twenty fifteen, twenty sixteen, and it was right
• 50:28
  Speaker 6: before social media took off. So originally the idea was
• 50:34
  Speaker 6: to be the largest black female ad network, so very
• 50:39
  Speaker 6: similar to Complex. I was managing at operations for some
• 50:45
  Speaker 6: major black female bloggers at the time, so I took
• 50:49
  Speaker 6: the extra the Nicole BITCHI to excel. Nicole was managing
• 50:52
  Speaker 6: her ad operations, and then fashion Bomb Daily, The Cut Life,
• 50:56
  Speaker 6: and a couple of other publishers.
• 50:59
  Speaker 1: But the interesting thing was, let's say it literally.
• 51:04
  Speaker 6: Happened overnight, like December thirty first, I went to sleep
• 51:08
  Speaker 6: January first, the new year twenty to seventeen. It was
• 51:11
  Speaker 6: all about influencers. So I'm very much a visionary and
• 51:17
  Speaker 6: I assess business for what the future could look like,
• 51:21
  Speaker 6: not for what we have to do like right this second.
• 51:25
  Speaker 1: And I was like, it's I have to pivot.
• 51:27
  Speaker 2: You know.
• 51:29
  Speaker 6: All of my bloggers were turning into influencers. The brands
• 51:32
  Speaker 6: that I was working with, they wanted to test out
• 51:35
  Speaker 6: influencer marketing, and I was like, well, I know how
• 51:38
  Speaker 6: to do it. I know how to package, I know
• 51:40
  Speaker 6: how to price, and I have the inventory. So it
• 51:43
  Speaker 6: was an easy pivot in the product, but not in
• 51:47
  Speaker 6: the purpose. I was still able to continue down the
• 51:52
  Speaker 6: road of supporting black women and really helping them get
• 51:56
  Speaker 6: paid fairly in a space where out they gate they
• 52:00
  Speaker 6: were immediately you know, not paid in an equitable manner.
• 52:05
  Speaker 1: So it really.
• 52:06
  Speaker 6: Twenty seventeen was a critical year in the pivots.
• 52:12
  Speaker 3: So there are people out here who need and I'm
• 52:17
  Speaker 3: one of them, who need to understand in a very very.
• 52:26
  Speaker 1: Basic way.
• 52:27
  Speaker 3: I was gonna say elementary, but that's probably the wrong
• 52:30
  Speaker 3: turned to use a very basic way. First of all,
• 52:34
  Speaker 3: what is an influencer? And then what does influencer marketing mean?
• 52:40
  Speaker 3: You know, Like I know, I think I know, and
• 52:43
  Speaker 3: it sounds really good, but I'm not sure that we
• 52:47
  Speaker 3: understand all the intricacies of what being an influencer is
• 52:51
  Speaker 3: in and of itself, Like, for real, not just somebody
• 52:54
  Speaker 3: who people see and you know, you just around, but
• 52:58
  Speaker 3: a true influencer. Your brand is something folks want to
• 53:03
  Speaker 3: connect to their brand.
• 53:06
  Speaker 1: What does that mean?
• 53:06
  Speaker 3: And then what does it mean to be What does
• 53:08
  Speaker 3: influencer marketing mean?
• 53:11
  Speaker 6: Sure, so in different industries it might be different things,
• 53:15
  Speaker 6: you know, but from the advertising perspective, from the lens
• 53:20
  Speaker 6: of the advertising industry, it's an influencer is someone just
• 53:25
  Speaker 6: being contracted to promote something on behalf of a brand,
• 53:30
  Speaker 6: whether it's you're being paid.
• 53:32
  Speaker 1: Or you're doing a hard right. And the term.
• 53:35
  Speaker 6: Influencer marketing was adopted in the industry to really serve
• 53:40
  Speaker 6: as a channel in which that marketer leverages that influencer.
• 53:47
  Speaker 1: Right.
• 53:47
  Speaker 6: So an influencer can come in many different forms. It
• 53:52
  Speaker 6: can be I'm working with this influencer because they have reach.
• 53:55
  Speaker 6: It also can be I'm working with this influencer because
• 53:57
  Speaker 6: they have a really niche audience where this they post something,
• 54:03
  Speaker 6: they really care about what they're posting, and they want
• 54:05
  Speaker 6: to buy from them.
• 54:06
  Speaker 5: They want their interested right, so they have that niche audience.
• 54:10
  Speaker 6: Or this influencer creates really great content and as a
• 54:14
  Speaker 6: new brand business owner, I need quality content that that's.
• 54:18
  Speaker 1: Produced by this influencer.
• 54:21
  Speaker 6: So from an advertising perspective, again, it's really more of
• 54:25
  Speaker 6: a channel that influencer marketing is a channel in which
• 54:28
  Speaker 6: they go about marketing the business through influencers. And an
• 54:34
  Speaker 6: influencer is someone who is being there's an exchange, there's
• 54:39
  Speaker 6: an exchange of service.
• 54:42
  Speaker 4: Okay, that sounds dope, but so give us like a
• 54:46
  Speaker 4: couple of influencers or artists whoever that you've worked with
• 54:51
  Speaker 4: and connected them to certain brands that we probably would.
• 54:54
  Speaker 2: Know of it.
• 54:56
  Speaker 6: Oh Jesus, we work done so so many campaigns.
• 55:04
  Speaker 1: It really just depends.
• 55:05
  Speaker 6: So for example, right now, we're working on a couple
• 55:10
  Speaker 6: of campaigns for Disney.
• 55:13
  Speaker 1: We we just wrapped up or wrapping up.
• 55:17
  Speaker 6: Run Disney, a campaign for that's really amplifying and showcasing
• 55:23
  Speaker 6: that Disney has a program for runners, and they wanted
• 55:26
  Speaker 6: to really amplify the diversity of the program and how
• 55:30
  Speaker 6: fun it was, so we contracted a couple of black.
• 55:35
  Speaker 1: Influencers that love to run.
• 55:38
  Speaker 6: One of our influencers that we worked with a young
• 55:43
  Speaker 6: micro influencer, Charlene, based out of Boston.
• 55:46
  Speaker 5: I mean, she's so dynamic.
• 55:49
  Speaker 6: The first time we worked with her was on a
• 55:53
  Speaker 6: Boston and we worked with the City of Boston to
• 55:56
  Speaker 6: amplify and drive tourism to Boston and kind of shift
• 56:00
  Speaker 6: the sentiment. And she loves Boston and she went above
• 56:03
  Speaker 6: and beyond for that campaign. So just remembering how hard
• 56:07
  Speaker 6: she worked on that one campaign, it always made us
• 56:11
  Speaker 6: go back and think about her her future campaigns. And
• 56:14
  Speaker 6: we've worked with her a couple of times and that
• 56:16
  Speaker 6: for us is really critical, you know, because some of
• 56:19
  Speaker 6: our programs they take a long time to negotiate or
• 56:24
  Speaker 6: they turn over the next day, and we're always looking
• 56:28
  Speaker 6: for flexibility when we're working with the creators, and Charlene
• 56:33
  Speaker 6: was really a dope creator that we work with to get.
• 56:36
  Speaker 1: The job done.
• 56:37
  Speaker 6: I also mentioned LaToya Forever, so we worked with her
• 56:44
  Speaker 6: on a Walmart campaign and her audience they are stay
• 56:49
  Speaker 6: engaged so well and responded so much to her to
• 56:55
  Speaker 6: her post, she had the highest, the best engagement. And
• 57:01
  Speaker 6: it's not it wasn't necessarily because she had a million followers,
• 57:05
  Speaker 6: because generally what we see with an influencer who has
• 57:09
  Speaker 6: a million followers, they have really low engagement, you know,
• 57:12
  Speaker 6: one percent.
• 57:13
  Speaker 1: Maybe maybe maybe two percent maybe.
• 57:16
  Speaker 6: But LaToya her audience there they genuinely love the content
• 57:23
  Speaker 6: that she makes and supports the branded content that she makes,
• 57:27
  Speaker 6: and that makes that makes for her to be a
• 57:30
  Speaker 6: really good influencer partner to work with.
• 57:34
  Speaker 3: Okay, so let me ask you some fire questions here
• 57:38
  Speaker 3: because I wrote down sixteen things I need to know
• 57:41
  Speaker 3: because I know people people really need to notice because
• 57:44
  Speaker 3: they want to be an influencer. And I think it's
• 57:47
  Speaker 3: different like you said, I mean you're talking about brands.
• 57:50
  Speaker 3: But some people think being an influencer, you know, means
• 57:54
  Speaker 3: that they just need to put up really cute pitches
• 57:56
  Speaker 3: all the time, or they need to have something to
• 57:59
  Speaker 3: say about everything on the internet, and they think that
• 58:02
  Speaker 3: somehow they're.
• 58:03
  Speaker 1: Supposed to make them a viable.
• 58:05
  Speaker 3: Person to, you know, for larger opportunities, when the reality
• 58:12
  Speaker 3: is that you have to have something that will help
• 58:15
  Speaker 3: people make money and just being on the internet is
• 58:18
  Speaker 3: not that. Because I hear you continuously talking about, you know,
• 58:22
  Speaker 3: the engagement of your audience. So if your audience is
• 58:25
  Speaker 3: not the type that will go purchase the lift glass
• 58:29
  Speaker 3: or buy the thing, or get the tickets the movie
• 58:33
  Speaker 3: tickets or whatever, that you still are in progress in
• 58:37
  Speaker 3: terms of your influencer status. Right, So influencers are not
• 58:42
  Speaker 3: just people who look good, who've got the best body
• 58:45
  Speaker 3: types and all of that. But there are people who
• 58:47
  Speaker 3: can move dollars, move people, move things, make things happen
• 58:51
  Speaker 3: with their audience. So the question is do you need
• 58:55
  Speaker 3: millions of followers, Because from what I'm hearing, you don't
• 58:58
  Speaker 3: need millions of follows. You could have a small group
• 59:01
  Speaker 3: of followers, but if they are special type of group
• 59:04
  Speaker 3: that will actually engage in whatever the campaign is that
• 59:08
  Speaker 3: could be looked.
• 59:09
  Speaker 1: At by a brand as well.
• 59:11
  Speaker 3: So you don't have to buy followers in order to
• 59:16
  Speaker 3: be a strong candidate for partnership.
• 59:19
  Speaker 6: No, you absolutely do not need to have a lot
• 59:22
  Speaker 6: of followers to have a great partnership. I think the
• 59:27
  Speaker 6: misconception is that follower count matters. It does matter to
• 59:34
  Speaker 6: a certain degree, But the issue is that most creators
• 59:39
  Speaker 6: they don't know they Everyone screams, pay me what I'm worth,
• 59:44
  Speaker 6: pay me what I'm worth. But the issue isn't about
• 59:46
  Speaker 6: people paying you what you're worth. It is about that
• 59:49
  Speaker 6: you don't know how to articulate your value.
• 59:52
  Speaker 3: So that's someone to pay you knowing how to articulate
• 59:58
  Speaker 3: your value.
• 59:59
  Speaker 1: You have to know how. I don't know how to
• 1:00:01
  Speaker 1: articulate my value.
• 1:00:03
  Speaker 6: It it's not an overnight thing. It's really about first
• 1:00:08
  Speaker 6: understanding who you serve.
• 1:00:10
  Speaker 1: Right.
• 1:00:10
  Speaker 6: When you know your audience, you can you can better
• 1:00:13
  Speaker 6: select the brands that you want to work with because
• 1:00:17
  Speaker 6: you know what your audience, what they come here for,
• 1:00:20
  Speaker 6: Why are they here every day? What are they saying,
• 1:00:22
  Speaker 6: what are they talking about? What are they asking you?
• 1:00:24
  Speaker 6: What's in your DMS like you have to be the
• 1:00:29
  Speaker 6: you have to be the expert in your audience so
• 1:00:32
  Speaker 6: that you then communicate that to that brand so that
• 1:00:36
  Speaker 6: they can see the value that you bring to their partnership. Right,
• 1:00:42
  Speaker 6: and that in itself that you can have ten.
• 1:00:45
  Speaker 1: Thousand followers, but if you.
• 1:00:47
  Speaker 6: Have if eight percent of them are highly engaged, you
• 1:00:53
  Speaker 6: can move mountains for a new business.
• 1:00:55
  Speaker 5: And the more money you make a new business.
• 1:00:58
  Speaker 6: They're going to come back again and again and they
• 1:01:00
  Speaker 6: might increase the partnership. The point of marketing is if
• 1:01:04
  Speaker 6: I invest a dollar, I want three.
• 1:01:06
  Speaker 1: Four or five back.
• 1:01:08
  Speaker 2: Right.
• 1:01:08
  Speaker 6: Point of marketing, And so now we're adding influence and marketing.
• 1:01:11
  Speaker 6: The point of influence of marketing is to get some
• 1:01:15
  Speaker 6: sort of ROI right and where when an influencer can
• 1:01:19
  Speaker 6: articulate the value that they bring and how they can
• 1:01:22
  Speaker 6: contribute to that ROI, its gold. And oftentimes they don't
• 1:01:27
  Speaker 6: ask the right questions too in understanding clearly what a
• 1:01:31
  Speaker 6: brand means and what the real goal is and getting
• 1:01:36
  Speaker 6: the real goal out of a marketer can be challenging,
• 1:01:41
  Speaker 6: but the success is when you recognize that the brand
• 1:01:46
  Speaker 6: really just wants to see you know, they just want
• 1:01:50
  Speaker 6: ten thousand impressions, not saying that everyone can do deliver
• 1:01:53
  Speaker 6: ten thousand impressions, but if they can clearly articulate what
• 1:01:57
  Speaker 6: the needs are, then you can give back.
• 1:02:00
  Speaker 5: Well, this is how I can help you do that.
• 1:02:02
  Speaker 1: Okay, so let me ask.
• 1:02:03
  Speaker 3: I got a couple of, like I said, fire questions here.
• 1:02:08
  Speaker 2: So what are the.
• 1:02:13
  Speaker 3: Dang you just said something that made me want to
• 1:02:15
  Speaker 3: ask a different question when you said ten thousand impressions. Okay,
• 1:02:20
  Speaker 3: so I'm gonna shift to this question first. So now
• 1:02:23
  Speaker 3: that Instagram is doing this new stupid thing where they
• 1:02:29
  Speaker 3: decide whether they want to show your likes, your views,
• 1:02:33
  Speaker 3: or whatever, it just depends because sometimes I'll look at
• 1:02:35
  Speaker 3: a post of mine and it'll say that I have
• 1:02:39
  Speaker 3: two hundred likes, but when I open it, like opening insights,
• 1:02:45
  Speaker 3: it shows that I have that twenty thousand people watched
• 1:02:51
  Speaker 3: or there's been twenty thousand views of the content.
• 1:02:54
  Speaker 1: Right, So if you want to load.
• 1:02:57
  Speaker 6: That's how you upload your content though, because you if
• 1:03:00
  Speaker 6: you're if you uploaded video first, like.
• 1:03:04
  Speaker 1: In reels, it's views.
• 1:03:06
  Speaker 6: But if you upload it like if you uploaded like
• 1:03:09
  Speaker 6: a regular post.
• 1:03:12
  Speaker 5: And then you have an image behind it.
• 1:03:14
  Speaker 6: It's going to show lights, it's not going to show
• 1:03:18
  Speaker 6: the view sometimes it sometimes it depends on how you
• 1:03:21
  Speaker 6: upload the content.
• 1:03:23
  Speaker 5: But I know that's not your question, Kary.
• 1:03:25
  Speaker 1: No, no, no, no no.
• 1:03:26
  Speaker 3: I mean that's good because that's technical and that's Those
• 1:03:28
  Speaker 3: are the types of things that people want to hear.
• 1:03:30
  Speaker 1: But what I'm trying to say is based upon that.
• 1:03:33
  Speaker 3: In this time when it's clear that social media companies
• 1:03:38
  Speaker 3: have started to sort of suppress people's engagement for whatever
• 1:03:43
  Speaker 3: reason because they don't want you to make a real
• 1:03:45
  Speaker 3: business out of your social media platforms.
• 1:03:48
  Speaker 1: And our brother Isaac Hayes at fan Base.
• 1:03:51
  Speaker 3: Talks all the time about how most people are not
• 1:03:53
  Speaker 3: even seeing your content when you post because the algorithm
• 1:03:57
  Speaker 3: is suppressing the the eyeballs that you get on because
• 1:04:00
  Speaker 3: if they let a million people see the product and
• 1:04:03
  Speaker 3: purchase it, then you have your own business and no
• 1:04:06
  Speaker 3: longer really need them. Right, So the question I have
• 1:04:10
  Speaker 3: is how are you measuring success? And how are the
• 1:04:13
  Speaker 3: brands that you work with measuring success?
• 1:04:16
  Speaker 1: See my question did come together? How how are they?
• 1:04:19
  Speaker 1: How do you measure success.
• 1:04:21
  Speaker 3: When the algorithm is so influential in the influencers work?
• 1:04:28
  Speaker 6: M Okay, it's so dominant this this is this is
• 1:04:32
  Speaker 6: a deep question. I'm going to answer it in a
• 1:04:34
  Speaker 6: couple of different ways. So from the influencer perspective, right,
• 1:04:43
  Speaker 6: in my humble opinion, the these platforms they owe you nothing, right,
• 1:04:48
  Speaker 6: they have given you a space to create, to be,
• 1:04:53
  Speaker 6: to build, right, and it is a tool that I
• 1:04:57
  Speaker 6: think all you you just have to use it the
• 1:05:00
  Speaker 6: way that you need to, the way that you see
• 1:05:03
  Speaker 6: fit and not get so caught up on what the
• 1:05:07
  Speaker 6: algorithm is against me, because honestly, the.
• 1:05:10
  Speaker 1: Algorithm the way that it's the way that it kind
• 1:05:12
  Speaker 1: of works.
• 1:05:13
  Speaker 6: And I'm no I'm no pro but as it relates
• 1:05:17
  Speaker 6: to the algorithm, it's really about interests. Right, So if
• 1:05:21
  Speaker 6: you are creating content that is of interest to the
• 1:05:25
  Speaker 6: audience that you are serving, they're going to continue to
• 1:05:29
  Speaker 6: serve that that that post. Right, So if somebody is
• 1:05:34
  Speaker 6: suit like if people are if you create content as engaging,
• 1:05:37
  Speaker 6: so and an engagement looks like in your if you
• 1:05:42
  Speaker 6: think about your your your caption, think about your caption, right,
• 1:05:49
  Speaker 6: you can see one sentence, maybe you can see like
• 1:05:52
  Speaker 6: two lines, and engagement is when someone clicks on that.
• 1:05:56
  Speaker 1: To open more.
• 1:05:58
  Speaker 6: Right, the platform who on the algorithm recognizes that as
• 1:06:02
  Speaker 6: an engagement. So they they're basically saying, oh, you you're
• 1:06:07
  Speaker 6: interested in reading this and reading something.
• 1:06:09
  Speaker 1: Like this, well, let me serve you more of this.
• 1:06:12
  Speaker 1: And that is that's what's.
• 1:06:15
  Speaker 6: Really triggering a lot of how content is growing or
• 1:06:19
  Speaker 6: not growing.
• 1:06:20
  Speaker 3: Well, but LaToya, before you finish your answer, and then
• 1:06:23
  Speaker 3: I know my song has more questions. These companies are racist,
• 1:06:28
  Speaker 3: So let's be clear that there are people who yes,
• 1:06:32
  Speaker 3: there is an interest thing. And of course, and not
• 1:06:35
  Speaker 3: only are they racist, they're racist, they're sexist, it's a
• 1:06:38
  Speaker 3: whole lot of things.
• 1:06:39
  Speaker 1: And they're even looking out. They will block you immediately.
• 1:06:42
  Speaker 3: Yeah, and and and also they suppress your content based
• 1:06:46
  Speaker 3: upon what you're talking about.
• 1:06:47
  Speaker 1: So if you are.
• 1:06:48
  Speaker 3: Showing ass and titties and you know, talking about freaking off,
• 1:06:54
  Speaker 3: everybody can find it all the time. But if you're
• 1:06:57
  Speaker 3: talking about white supremacy and so social justice and political issues,
• 1:07:02
  Speaker 3: they have a way of ensuring that your content does
• 1:07:06
  Speaker 3: not move.
• 1:07:07
  Speaker 1: But so far, and so often so keywords.
• 1:07:11
  Speaker 6: It's a it's that's embedded in a lot of keyword
• 1:07:17
  Speaker 6: triggers on the back end. So you know, I and
• 1:07:22
  Speaker 6: I noticed that like if you if you use certain keywords.
• 1:07:27
  Speaker 6: It'll it just automatic because of a machine, you know,
• 1:07:29
  Speaker 6: because they don't have enough humans to vet through all
• 1:07:33
  Speaker 6: of the content. They have these lists, they have these
• 1:07:39
  Speaker 6: these block lists that automatically triggers that then yes, suppresses
• 1:07:44
  Speaker 6: the content that and it's silly, it's awful, But from
• 1:07:48
  Speaker 6: a branded partnership perspective, right, and keeping those things in mind,
• 1:07:56
  Speaker 6: you know, I think that we're we're in on is
• 1:08:00
  Speaker 6: what they don't leverage often is the pay to play
• 1:08:04
  Speaker 6: because at the end of the day, you do have
• 1:08:07
  Speaker 6: to deliver.
• 1:08:08
  Speaker 1: Right, So, a brand is booking you for something and.
• 1:08:12
  Speaker 6: The goal if the goal is they want to see
• 1:08:16
  Speaker 6: engagements meaning likes.
• 1:08:19
  Speaker 1: Follows or shares or whatever. And you know that.
• 1:08:23
  Speaker 6: Your branded content does not perform well because whatever, for
• 1:08:28
  Speaker 6: whatever reason, then you should be thinking about, well, how
• 1:08:31
  Speaker 6: can I boost this post to deliver?
• 1:08:34
  Speaker 4: It?
• 1:08:34
  Speaker 1: Literally will cost you five.
• 1:08:36
  Speaker 6: Dollars to deliver, you know, and when when you're kind
• 1:08:40
  Speaker 6: of negotiating your deal and looking at your rate, you
• 1:08:44
  Speaker 6: have ten dollars to spare to make sure that your
• 1:08:46
  Speaker 6: campaign delivers in full. So when you ask about what
• 1:08:50
  Speaker 6: that goal that ROI and you know, the marketer generally
• 1:08:55
  Speaker 6: when booking and influencer campaign. Their goal can be built
• 1:09:00
  Speaker 6: around impressions mm HM, breach and engagement. And then if
• 1:09:06
  Speaker 6: somebody says this is a brand awareness campaign, get more details, Well,
• 1:09:10
  Speaker 6: what do you mean by brand awareness?
• 1:09:12
  Speaker 5: You know? How many how many likes are you hoping
• 1:09:14
  Speaker 5: to see here?
• 1:09:16
  Speaker 1: Or what to ask the specific question? Get more specific?
• 1:09:20
  Speaker 6: You know, do you want to see your follower account
• 1:09:22
  Speaker 6: grow the minute I.
• 1:09:23
  Speaker 5: Post, like, what what are you looking for?
• 1:09:25
  Speaker 6: So that I can better structure the caption so that
• 1:09:30
  Speaker 6: I can better select the plot, the placement that's going
• 1:09:34
  Speaker 6: to work best for what you're trying to execute, Because
• 1:09:37
  Speaker 6: if you want like massive eyeballs really quick, then it
• 1:09:42
  Speaker 6: might be I need to do a real right, I
• 1:09:44
  Speaker 6: need to do a real because video views are it's
• 1:09:47
  Speaker 6: the jam, and it's what that's what performs best here.
• 1:09:51
  Speaker 6: So it's it's a very loaded.
• 1:09:57
  Speaker 2: So what I want to know is just based on
• 1:10:00
  Speaker 2: what you're saying. So I just want to.
• 1:10:01
  Speaker 4: Know so if I get it right, if I have
• 1:10:04
  Speaker 4: certain content that I post on my my page that
• 1:10:09
  Speaker 4: I don't think gets the level of engagement that I
• 1:10:13
  Speaker 4: wanted to, if I invested a certain amount of dollars
• 1:10:16
  Speaker 4: to continue to boost those things, then I would see
• 1:10:20
  Speaker 4: the engagement.
• 1:10:21
  Speaker 1: Increase, because that's what I want you to do anyway.
• 1:10:26
  Speaker 1: But it's cost effective. It's really paying to play. That's
• 1:10:29
  Speaker 1: what you mean by paying to play exactly.
• 1:10:32
  Speaker 2: It's so because we because you know what it is.
• 1:10:35
  Speaker 4: I think both of our followings have grown organically, right,
• 1:10:39
  Speaker 4: So we just organically have posted things and and got
• 1:10:42
  Speaker 4: a following.
• 1:10:43
  Speaker 2: You know, just woke up and say, oh shit, we
• 1:10:45
  Speaker 2: got five.
• 1:10:45
  Speaker 4: Hundred million follars. So it's organic. So we didn't understand.
• 1:10:49
  Speaker 4: I didn't until you really just said that. I didn't
• 1:10:51
  Speaker 4: really didn't really get it. And then I realized it's
• 1:10:54
  Speaker 4: certain things that react like crazy on my page, somebody
• 1:11:01
  Speaker 4: violence or something.
• 1:11:02
  Speaker 2: It reacts. I get over.
• 1:11:04
  Speaker 4: Sixty thousand and three thousand comments this and that, and
• 1:11:08
  Speaker 4: then other things that I think people should react to
• 1:11:11
  Speaker 4: they don't. And people said, I didn't even notice on
• 1:11:13
  Speaker 4: your page. It never showed up. There have been times
• 1:11:15
  Speaker 4: and they say, yo, yo, I'm not getting your posts anymore.
• 1:11:18
  Speaker 4: You understand saying because I start, I guess I was
• 1:11:20
  Speaker 4: posting certain things that wasn't within the algorithm that they
• 1:11:24
  Speaker 4: didn't believe my following wanted to see, so it didn't
• 1:11:29
  Speaker 4: get the level of.
• 1:11:29
  Speaker 1: Engagement, but it's also you're following.
• 1:11:33
  Speaker 6: They might be interested in what you're posting for that day,
• 1:11:36
  Speaker 6: and then they move on, right, They move on to
• 1:11:39
  Speaker 6: start engaging with other things, and then their algorithm changes.
• 1:11:43
  Speaker 6: So it's not necessarily that you're doing something awful. It's
• 1:11:47
  Speaker 6: just that today I might be into looking at you know,
• 1:11:53
  Speaker 6: I don't know Rihanna's stuff, and so then my algorithm
• 1:11:56
  Speaker 6: is gonna change to give me more celebrity entertainment because
• 1:12:00
  Speaker 6: that's what I'm interested in today. So it's it's really
• 1:12:04
  Speaker 6: not always.
• 1:12:06
  Speaker 2: It's not like all the way for me.
• 1:12:08
  Speaker 4: Sometimes it works something okay, and another thing I think
• 1:12:13
  Speaker 4: there's just for me. I think there's an oversaturation of
• 1:12:16
  Speaker 4: what we call influencers, like.
• 1:12:19
  Speaker 2: And people who think that and maybe I'm wrong.
• 1:12:21
  Speaker 4: Do you think that it's on the influencers are on
• 1:12:25
  Speaker 4: the rise, that's the next wave, or do you think
• 1:12:28
  Speaker 4: it's on a decline?
• 1:12:29
  Speaker 2: What do you think?
• 1:12:30
  Speaker 5: As a I think that.
• 1:12:35
  Speaker 6: Everyone has the opportunity to become an influencer, to become
• 1:12:41
  Speaker 6: an expert in their field and monetize.
• 1:12:44
  Speaker 1: It is absolutely positively possible.
• 1:12:48
  Speaker 6: That anyone can monetize their expertise their passion. I think
• 1:12:54
  Speaker 6: the future the wave is going to be more around.
• 1:13:00
  Speaker 5: Validation and credibility.
• 1:13:05
  Speaker 6: And really being able to source authentic creators that can deliver.
• 1:13:11
  Speaker 6: You know, the especially for big legacy brands. You know,
• 1:13:16
  Speaker 6: their issue right now is brand safety.
• 1:13:21
  Speaker 3: You know, so work a legacy brand. What's a legacy
• 1:13:23
  Speaker 3: brand like Coca Cola, A Coca.
• 1:13:26
  Speaker 6: Cola, Colgates, brands like that that's been around for a
• 1:13:31
  Speaker 6: long time, Walmart, things like that. Right, they have this
• 1:13:36
  Speaker 6: this big reputation to protect, So their concerns around brand
• 1:13:42
  Speaker 6: safety and the type of creator that they work with
• 1:13:45
  Speaker 6: are important, right. But in some of the conversations that
• 1:13:49
  Speaker 6: that I'm having, I'm like, you know, I hear you.
• 1:13:52
  Speaker 1: On the brand safety part.
• 1:13:53
  Speaker 6: But you have to recognize that some of that is
• 1:13:56
  Speaker 6: built on bias, right, Like you you you might think
• 1:14:00
  Speaker 6: that when you hear you know, black women in conversation,
• 1:14:03
  Speaker 6: be like, yeah, that's bitch. That might that might sound
• 1:14:06
  Speaker 6: offensive to you, right, because that's just not where you
• 1:14:10
  Speaker 6: come from. So but that's our that's this is where
• 1:14:12
  Speaker 6: we come from. This is how this is who we are,
• 1:14:14
  Speaker 6: This is how we you know, we we carry on
• 1:14:17
  Speaker 6: and for some influencers that's just the nature of their platform,
• 1:14:21
  Speaker 6: and that's what their audience recognizes and loves and appreciates about.
• 1:14:26
  Speaker 5: Them, you know, And for them to be on.
• 1:14:29
  Speaker 6: A block list or for them to be on a
• 1:14:32
  Speaker 6: list where it's like, oh, this person isn't brand safe
• 1:14:35
  Speaker 6: because of the vernacular that she uses.
• 1:14:40
  Speaker 5: It limits the growth of the black people in the space.
• 1:14:45
  Speaker 6: And it's really it's even it's even harder for the
• 1:14:48
  Speaker 6: lgbt Q.
• 1:14:52
  Speaker 1: Plus I think they added another.
• 1:14:54
  Speaker 3: One I l g is lgbt Q I eight plus plus, right,
• 1:15:01
  Speaker 3: So it's it's really hard.
• 1:15:03
  Speaker 6: For that community as well to negotiate deals because of
• 1:15:08
  Speaker 6: this brand safety, brand safety issue and things in this
• 1:15:13
  Speaker 6: in this space. But everyone has the opportunity, to answer
• 1:15:17
  Speaker 6: your question. Everyone has the opportunity to monetize their audience,
• 1:15:22
  Speaker 6: monetize their platform, monetize their expertise.
• 1:15:25
  Speaker 3: So let me say one more thing and then we're
• 1:15:27
  Speaker 3: gonna get you out of here, because I know, I understand,
• 1:15:29
  Speaker 3: I overstand. We stay on on, you know, sometimes with
• 1:15:32
  Speaker 3: our guests for a long time because we really want
• 1:15:34
  Speaker 3: to get to the nitty gritty of what's going on.
• 1:15:39
  Speaker 3: Let's talk about brand safety for a second. That was
• 1:15:42
  Speaker 3: one of my other questions, I wrote down what's the
• 1:15:45
  Speaker 3: dos and don't write so for influencers and and people
• 1:15:51
  Speaker 3: even like the two of us, if we're pissed off
• 1:15:55
  Speaker 3: about something that's going on in the world, or you know,
• 1:15:59
  Speaker 3: there are other people who maybe they want to you know,
• 1:16:03
  Speaker 3: they want to show their damn near their whole ass
• 1:16:08
  Speaker 3: on this page today and then they want to go.
• 1:16:12
  Speaker 3: So if I'm pissed off about whatever kind of political issue,
• 1:16:16
  Speaker 3: that probably impacts the amount of brands that would be
• 1:16:21
  Speaker 3: willing to work with us or with me, or you know,
• 1:16:24
  Speaker 3: with anybody. So it's from everything from being explicit to
• 1:16:29
  Speaker 3: being too political, being whatever. And I don't think you'd
• 1:16:31
  Speaker 3: have to be too political, but just for the sake
• 1:16:34
  Speaker 3: of this conversation. So what if you found to be
• 1:16:37
  Speaker 3: dosingdun'ts of how people are using their social media platforms
• 1:16:42
  Speaker 3: just in their regular everyday lives. Do you think it's
• 1:16:45
  Speaker 3: two separate pages. I thought that at one point that
• 1:16:48
  Speaker 3: it's two separate pages. But what I found is that
• 1:16:51
  Speaker 3: when most people take they look at everything. Right, when
• 1:16:56
  Speaker 3: most brands are trying to find individuals, they don't just say, oh, well,
• 1:17:00
  Speaker 3: that's your personal page.
• 1:17:01
  Speaker 1: They're more so.
• 1:17:03
  Speaker 3: I'm sorried about who you are as a person, right,
• 1:17:07
  Speaker 3: you know, so talk about the dudes and don't.
• 1:17:11
  Speaker 1: So interesting.
• 1:17:13
  Speaker 6: I've I've I've pitched you before and I've run into
• 1:17:16
  Speaker 6: this issue. It's same thing you know with Yandy, Like
• 1:17:21
  Speaker 6: I pitched all of you guys, right, and I run
• 1:17:25
  Speaker 6: into this this brand safety issue. And you know it's
• 1:17:29
  Speaker 6: I have conversations with brands like you want, you want reach,
• 1:17:34
  Speaker 6: you want to be a part of this conversation, but
• 1:17:37
  Speaker 6: you wanted to be.
• 1:17:41
  Speaker 1: Politically correct, politically correct.
• 1:17:43
  Speaker 6: You wanted to be politically correct, you wanted to be
• 1:17:46
  Speaker 6: softly delivered. So but that's just that's just not that's
• 1:17:49
  Speaker 6: not how it works. But what I would say to
• 1:17:54
  Speaker 6: you know, creators really trying to figure out censorship and
• 1:17:59
  Speaker 6: you know, for better words, is just be mindful of
• 1:18:06
  Speaker 6: if you want to take this as if you want
• 1:18:08
  Speaker 6: to make this a career, like if you want to
• 1:18:10
  Speaker 6: work with major brands, then look at who they are
• 1:18:16
  Speaker 6: and really considered is there going to be real alignment?
• 1:18:19
  Speaker 1: And if you're not saying, you know, dumb down your
• 1:18:23
  Speaker 1: content or.
• 1:18:24
  Speaker 6: Not be authentic, what I'm saying is keep things in mind.
• 1:18:29
  Speaker 5: E scrub your page every six months, you know, just to.
• 1:18:34
  Speaker 6: Make sure right like nothing is overly offensive, but.
• 1:18:41
  Speaker 1: Also being just be who you are, right, you have to.
• 1:18:45
  Speaker 6: Kind of stand firm and this is who I am
• 1:18:47
  Speaker 6: and this is how my content shows up in the
• 1:18:50
  Speaker 6: space because I serve my people. Right, You either want
• 1:18:53
  Speaker 6: to be here or not, and trust that the right
• 1:18:59
  Speaker 6: partnerships will come along. Like not every brand needs to
• 1:19:03
  Speaker 6: be up under your brand, and you don't need to
• 1:19:05
  Speaker 6: be up under everybody else's brand if it's not aligned, right,
• 1:19:09
  Speaker 6: But I don't think that people should. I don't think
• 1:19:13
  Speaker 6: you need to create a brand safe page. And that's
• 1:19:16
  Speaker 6: just too It's already too much to create content for
• 1:19:19
  Speaker 6: a billion other platforms, you know. I just think that
• 1:19:23
  Speaker 6: you have to just be mindful of what the content
• 1:19:29
  Speaker 6: looks like.
• 1:19:30
  Speaker 1: That it's a hard questions, it is.
• 1:19:33
  Speaker 2: Because it just basically comes down to you just got
• 1:19:35
  Speaker 2: to know what you want.
• 1:19:36
  Speaker 1: You gotta know what you see.
• 1:19:37
  Speaker 4: What I'm saying, if you're trying to attract certain kind
• 1:19:39
  Speaker 4: of individuals, certain kind of brands, you got to understand
• 1:19:42
  Speaker 4: that certain things don't attract those individuals. And then you've
• 1:19:45
  Speaker 4: got to say to yourself, well, I don't care because
• 1:19:47
  Speaker 4: I'm authentically be me and I'm willing to deal with
• 1:19:49
  Speaker 4: what comes with being me.
• 1:19:51
  Speaker 6: Yeah, and when you stand firm and who you are,
• 1:19:53
  Speaker 6: it's easy to say no respectfully, like this doesn't align,
• 1:19:58
  Speaker 6: it doesn't work, it doesn't make sense, and even the
• 1:20:01
  Speaker 6: the no matter how much money they offer, like it
• 1:20:04
  Speaker 6: just this does not make sense. And being okay with
• 1:20:08
  Speaker 6: you pitch yourself and you don't get it because they
• 1:20:10
  Speaker 6: don't feel like.
• 1:20:11
  Speaker 5: The brand aligns.
• 1:20:12
  Speaker 6: If that's okay, Like that is okay, but don't go
• 1:20:17
  Speaker 6: and change who you are just to accommodate a brand.
• 1:20:23
  Speaker 1: That's what if you have to feature children and you
• 1:20:30
  Speaker 1: what we do ain't for everybody, That's all I'm saying.
• 1:20:33
  Speaker 3: Right, Like, so, I because I want to be sensitive
• 1:20:36
  Speaker 3: to like we want everybody to be as outspoken on
• 1:20:41
  Speaker 3: issues as we are, right And I don't know if
• 1:20:45
  Speaker 3: I can.
• 1:20:46
  Speaker 2: I don't think I want that.
• 1:20:48
  Speaker 3: No, Well, what I'm saying is that I do I
• 1:20:51
  Speaker 3: want don't.
• 1:20:52
  Speaker 4: I want people to be authentic because if you outspoken
• 1:20:55
  Speaker 4: just because I want you to be outspoken or you
• 1:20:57
  Speaker 4: you're just following something that's not really you, that doesn't
• 1:20:59
  Speaker 4: fit who you are, that you can't stand on that
• 1:21:02
  Speaker 4: you can't say, well I need to feed my kids,
• 1:21:05
  Speaker 4: then it ain't for you, because that's never gonna be
• 1:21:07
  Speaker 4: a conversation I have.
• 1:21:08
  Speaker 2: Whatever I say or whatever I.
• 1:21:10
  Speaker 4: Stand, somebody come to me and say, well you said this,
• 1:21:12
  Speaker 4: I'm gonna say I said that, there's never gonna be
• 1:21:14
  Speaker 4: a conversation that they gonna have with me.
• 1:21:15
  Speaker 2: I'mna saying well I gotta feed.
• 1:21:17
  Speaker 4: My kids or I gotta pay my That's never gonna
• 1:21:19
  Speaker 4: be a conversation for me. So I think you have
• 1:21:21
  Speaker 4: to have that conversation. Then whatever you're doing doesn't coincide.
• 1:21:25
  Speaker 2: With who you are. No.
• 1:21:26
  Speaker 3: Well, what I'm saying when I say I want everybody
• 1:21:29
  Speaker 3: to be as outspoken, what I mean by that is
• 1:21:32
  Speaker 3: that I want people to care about the issues and
• 1:21:34
  Speaker 3: to speak up as well. So in my mind, if
• 1:21:38
  Speaker 3: you're saying something, you would have educated yourself you care
• 1:21:41
  Speaker 3: about this or whatever I want, And maybe being outspoken
• 1:21:44
  Speaker 3: is the wrong place to start. But what I should
• 1:21:46
  Speaker 3: say is I want everybody to be as outraged as
• 1:21:50
  Speaker 3: I am about so much shit that goes on in
• 1:21:52
  Speaker 3: this nation, right, so understanding that I also am sensitive
• 1:21:57
  Speaker 3: to the fact that what we do. Who comes with
• 1:22:00
  Speaker 3: a lot of sacrifice, because I'm pretty sure that all
• 1:22:03
  Speaker 3: the times that you've tried to pitch me here there
• 1:22:06
  Speaker 3: in the third place, and you have these walls that
• 1:22:08
  Speaker 3: go up, it gets to be frustrating. We have a
• 1:22:11
  Speaker 3: number of individuals that come to us and they're like, yo,
• 1:22:14
  Speaker 3: I got this idea, I'm gonna put you on.
• 1:22:18
  Speaker 1: We had a guy who was a friend of Mycen's telling.
• 1:22:20
  Speaker 3: Us not you need that I need a biopic. You
• 1:22:25
  Speaker 3: know that we need to get a film done about
• 1:22:29
  Speaker 3: your life. Your books are great. I'm gonna go I'm
• 1:22:33
  Speaker 3: gonna talk to this person. I know for sure, and
• 1:22:36
  Speaker 3: I just you know, when I'm thinking to myself the
• 1:22:38
  Speaker 3: whole time, just listening to the spaces that he was
• 1:22:42
  Speaker 3: intending to go to, it's not gonna happen because I
• 1:22:46
  Speaker 3: already know that it's gonna get blocked by certain individuals
• 1:22:50
  Speaker 3: who work within TV, who work within entertainment. I already
• 1:22:55
  Speaker 3: know those individuals are going to say she can't be
• 1:22:58
  Speaker 3: on here because of this, this, this, this and this
• 1:23:01
  Speaker 3: and this, her previous relationships, her current relationships that I
• 1:23:04
  Speaker 3: already know what they're gonna do, right, So, based upon that,
• 1:23:09
  Speaker 3: I know that there is a major sacrifice that.
• 1:23:12
  Speaker 1: You're taking and making when.
• 1:23:14
  Speaker 3: You choose to step on the side of being more.
• 1:23:20
  Speaker 1: Outspoken about the issues.
• 1:23:22
  Speaker 3: So therefore, if you need to feed your family and
• 1:23:25
  Speaker 3: you are afraid and you're scared, don't come step over
• 1:23:30
  Speaker 3: here with us, because you are you know, for real,
• 1:23:33
  Speaker 3: don't stay.
• 1:23:34
  Speaker 2: That's what I'm saying.
• 1:23:35
  Speaker 6: That's pretty much I'm saying.
• 1:23:39
  Speaker 1: It's not for you because it's hard, it's tough.
• 1:23:41
  Speaker 3: It's no joke, Like you know, it's no joke what
• 1:23:44
  Speaker 3: we deal with, So don't step over here, now, that's
• 1:23:47
  Speaker 3: what I.
• 1:23:49
  Speaker 6: Also think that people don't google themselves enough, like take
• 1:23:53
  Speaker 6: the time to check on your reputation.
• 1:23:56
  Speaker 3: That I haven't looked at a Google about my name.
• 1:23:59
  Speaker 3: I can't because there's so many lies.
• 1:24:02
  Speaker 1: But that's that's.
• 1:24:03
  Speaker 6: Where I'm going, right, Like a lot of people allow
• 1:24:07
  Speaker 6: other people to drive the.
• 1:24:09
  Speaker 5: Narrative on who they are, right because.
• 1:24:12
  Speaker 6: While you may speak about the things that are going
• 1:24:15
  Speaker 6: on in the world because that is who you're called
• 1:24:17
  Speaker 6: to be, that doesn't mean that your character is awful, right,
• 1:24:21
  Speaker 6: That doesn't mean you're.
• 1:24:22
  Speaker 1: A terrible person.
• 1:24:23
  Speaker 6: And sometimes this is where a pr strategy needs to
• 1:24:28
  Speaker 6: come into play, so that you can have the the
• 1:24:34
  Speaker 6: the digital footprint of your character to back up whatever negative,
• 1:24:42
  Speaker 6: whatever hearsay is out in the world as well. Like
• 1:24:45
  Speaker 6: there has to be a balance, Like I think that
• 1:24:48
  Speaker 6: it's really important, especially for public figures, to pay attention
• 1:24:54
  Speaker 6: to their personal reputation and devise a personal strategy on
• 1:25:00
  Speaker 6: this is what I want people to find when they
• 1:25:02
  Speaker 6: look for me, if you put my name, and this
• 1:25:04
  Speaker 6: is what I want you to find, not what other
• 1:25:07
  Speaker 6: people are searching for. You have to be proactive in
• 1:25:11
  Speaker 6: the positive information that's being put out into the digital
• 1:25:15
  Speaker 6: space as well.
• 1:25:21
  Speaker 1: Right, Yeah, you got a grip. I mean, you know
• 1:25:24
  Speaker 1: what to do because I just know what I hear.
• 1:25:28
  Speaker 1: What all these brands are doing.
• 1:25:30
  Speaker 6: We like when we do a deep vetting on our side,
• 1:25:33
  Speaker 6: but when it goes to the brand and then it
• 1:25:35
  Speaker 6: goes to their legal they're googling everybody. They're not just
• 1:25:39
  Speaker 6: going to your social page. They are They're literally typing
• 1:25:42
  Speaker 6: your first and last name in and doing a full
• 1:25:47
  Speaker 6: on investigation.
• 1:25:49
  Speaker 1: Now they are.
• 1:25:50
  Speaker 3: And I tell you another thing, and we we we
• 1:25:54
  Speaker 3: have internal conflict about this all the time, especially my
• 1:25:58
  Speaker 3: son and me. Were you also have to know that
• 1:26:02
  Speaker 3: the things you say and the ways in which you.
• 1:26:06
  Speaker 1: Present online doesn't just impact you.
• 1:26:10
  Speaker 3: It impacts everybody that works with you, everybody around you, right,
• 1:26:14
  Speaker 3: And and that's a that's a tough conversation to have
• 1:26:18
  Speaker 3: with somebody who is speaking up because they really truly
• 1:26:21
  Speaker 3: do believe in something and they want to say it.
• 1:26:23
  Speaker 3: So it's like, you know, I, I I and not
• 1:26:27
  Speaker 3: just how you present online, but just how you move
• 1:26:29
  Speaker 3: in general. So I am the person who you know
• 1:26:34
  Speaker 3: made It's just for the purpose of us not getting
• 1:26:36
  Speaker 3: into a long dialogue about it.
• 1:26:38
  Speaker 1: But I made.
• 1:26:39
  Speaker 3: Certain moves and went places and was and and in
• 1:26:43
  Speaker 3: relationship with certain people, and other people around me had
• 1:26:48
  Speaker 3: absolutely nothing to do with it.
• 1:26:50
  Speaker 1: But when the heat came down, it impacted everybody. Right.
• 1:26:53
  Speaker 6: And then how a brand feels when they work with you. Yeah,
• 1:26:57
  Speaker 6: people they are getting in bed.
• 1:27:00
  Speaker 1: With you, and that they because.
• 1:27:02
  Speaker 6: They work with you, they stand behind all of your beliefs,
• 1:27:05
  Speaker 6: everything you've said, everything you've done. That is why it's
• 1:27:10
  Speaker 6: challenging for a brand to commit to a partnership.
• 1:27:14
  Speaker 1: Because it's a real partnership mm. Yeah.
• 1:27:17
  Speaker 3: And that people will use it against you and force
• 1:27:19
  Speaker 3: you to have to speak against your own or to
• 1:27:22
  Speaker 3: speak up for something that you.
• 1:27:23
  Speaker 1: Don't even believe in. So it's a real tough space.
• 1:27:26
  Speaker 3: And like I said, a lot of people just don't know,
• 1:27:28
  Speaker 3: they don't understand, and some people are not ready like
• 1:27:31
  Speaker 3: you think you are, but you're not necessarily ready because
• 1:27:35
  Speaker 3: it comes with a lot and it's not you know,
• 1:27:38
  Speaker 3: it's not easy. I would never forget that my Cadillac commercial,
• 1:27:42
  Speaker 3: which by the way, I never talked to Cadillac.
• 1:27:45
  Speaker 1: One day in my life.
• 1:27:46
  Speaker 3: I talked to a black ad agency that asked me
• 1:27:50
  Speaker 3: to do this ad which was for Women's History months.
• 1:27:55
  Speaker 3: And the way in which people went crazy about out
• 1:28:00
  Speaker 3: that ad and started like calling the company, and it
• 1:28:04
  Speaker 3: was all types of people, you know, there were there
• 1:28:06
  Speaker 3: was a trans woman in the ad, so there was
• 1:28:09
  Speaker 3: the anti lgbt QIA community calling Cadillac. Then there were
• 1:28:15
  Speaker 3: the white supremacists calling. Then it was just the anti
• 1:28:19
  Speaker 3: Tamika people. Then it was the black you know, people
• 1:28:22
  Speaker 3: who feel like I shouldn't have brand endorsement work.
• 1:28:26
  Speaker 1: So it was so much and.
• 1:28:27
  Speaker 3: It really impacted the relationship that thankfully we've moved past it.
• 1:28:32
  Speaker 3: Life is you know, going on, and no weapon that's
• 1:28:35
  Speaker 3: ever been formed against me has prospered. But nonetheless, it
• 1:28:39
  Speaker 3: was a really difficult time to have all of this
• 1:28:43
  Speaker 3: going towards this brand, and they didn't even have They
• 1:28:46
  Speaker 3: really didn't even know me, you know what I'm saying.
• 1:28:49
  Speaker 3: So it's just people don't really understand all the details.
• 1:28:52
  Speaker 1: They don't really get it. But everybody just so caught
• 1:28:55
  Speaker 1: on their own things.
• 1:28:55
  Speaker 3: So anyway, it's much love to you, LaToya, appreciate you
• 1:29:00
  Speaker 3: for helping us to get a little bit deeper into
• 1:29:03
  Speaker 3: this influencer marketing world.
• 1:29:06
  Speaker 1: Black Girl Digital is a real business. Do a real
• 1:29:10
  Speaker 1: uh numbers for.
• 1:29:12
  Speaker 3: Influencers from our community, young black girls. Do you work
• 1:29:15
  Speaker 3: with the Black boys too?
• 1:29:18
  Speaker 1: Or we do? We do?
• 1:29:20
  Speaker 2: We?
• 1:29:20
  Speaker 6: Again, it really depends on the audience, staff, the client
• 1:29:25
  Speaker 6: is trying to reach and we'll kind of structure the
• 1:29:28
  Speaker 6: partnerships that way.
• 1:29:30
  Speaker 1: So yeah, we.
• 1:29:30
  Speaker 6: Started with we started with We're not leaving the boys.
• 1:29:34
  Speaker 6: I actually feel like we need more black men empowerment
• 1:29:38
  Speaker 6: things because when I run into black men, I mean,
• 1:29:43
  Speaker 6: they feel left out, They feel a lot of conversations.
• 1:29:49
  Speaker 1: And you know they want to they want to win.
• 1:29:51
  Speaker 6: Too, and I think we need to make more space
• 1:29:54
  Speaker 6: for them to win and thrive as well.
• 1:29:57
  Speaker 1: Great thank you tooy Shampo. Black growth digital things for
• 1:30:01
  Speaker 1: joining the street politicians.
• 1:30:03
  Speaker 2: He being great, Queen, appreciate you.
• 1:30:06
  Speaker 1: This is great. Thank you so much.
• 1:30:07
  Speaker 2: Right shout out to LaToya Shambaud. Her information was critical.
• 1:30:16
  Speaker 4: You know, I think it's you know, even though she's right,
• 1:30:19
  Speaker 4: you know, anybody can be influencers, but I just think
• 1:30:22
  Speaker 4: we in the day of where the troll turns into influencer,
• 1:30:26
  Speaker 4: and it's so many trolls online that call these self
• 1:30:29
  Speaker 4: influence and they're actually influencing people with stupidity, you know.
• 1:30:34
  Speaker 2: So I'm glad that we have.
• 1:30:37
  Speaker 4: Organizations and corporations and people like LaToya who are able
• 1:30:41
  Speaker 4: to take real influencers and market and strategize and make
• 1:30:46
  Speaker 4: it into something that's you know, that's viable.
• 1:30:49
  Speaker 1: Mm hmm, yeah, No, I like it.
• 1:30:51
  Speaker 3: I think what she's talking about is kind of like
• 1:30:55
  Speaker 3: it's just like the information you don't know, but you're
• 1:30:58
  Speaker 3: trying to like find your way and there. And for
• 1:31:01
  Speaker 3: her to be somebody who actually has studied the digital
• 1:31:05
  Speaker 3: marketing space and brand partnerships, She's like, that's somebody that
• 1:31:10
  Speaker 3: a lot of people need. Like a lot of people
• 1:31:12
  Speaker 3: do have dope pages and they don't know how to
• 1:31:14
  Speaker 3: move the page to like becoming a viable opportunity for
• 1:31:21
  Speaker 3: major brands, and so there's money to be made there, Like,
• 1:31:24
  Speaker 3: there's so much money that's in the world for people
• 1:31:27
  Speaker 3: to make in different ways. But you do need some
• 1:31:30
  Speaker 3: type of expert support in helping to navigate the process properly,
• 1:31:35
  Speaker 3: especially if you know, because being an overnight success is
• 1:31:38
  Speaker 3: not a real thing for most people. So some people
• 1:31:42
  Speaker 3: they are an overnight success where they you know, they
• 1:31:46
  Speaker 3: just put up a post and the next thing, you know, boom.
• 1:31:49
  Speaker 3: Everybody wants to deal with them, but most people have
• 1:31:52
  Speaker 3: to work a little bit harder.
• 1:31:54
  Speaker 4: Yes, you're one hundred percent right, but it seems like
• 1:31:57
  Speaker 4: the trolls work less hard on only got to do
• 1:32:00
  Speaker 4: it say negative stuff and create conflict amongst people who
• 1:32:04
  Speaker 4: have some level of celebrity names and they get thrown
• 1:32:07
  Speaker 4: all around, you know. So when you actually play by
• 1:32:11
  Speaker 4: better rules and deal with morality and integrity and you
• 1:32:14
  Speaker 4: just put out dope content, it's actually harder. So with
• 1:32:18
  Speaker 4: that said, we're gonna go to my I don't get it.
• 1:32:25
  Speaker 4: So last week I saw that the Governor's Awards will
• 1:32:30
  Speaker 4: be presenting Angela Bassett with an honorary oscal Why the
• 1:32:34
  Speaker 4: hell does Angela Bassett need anything to be honorary, Like
• 1:32:39
  Speaker 4: I'm it's so it's so disturbing to me, Like I
• 1:32:43
  Speaker 4: understand when you give somebody certain honorary things that they're
• 1:32:47
  Speaker 4: really not in their field. Like you know, when you
• 1:32:50
  Speaker 4: get a doctor's degree and you know you've done so
• 1:32:53
  Speaker 4: much other work that that they feel equates to being
• 1:32:58
  Speaker 4: doctorate levels, so they give you a people have gotten
• 1:33:01
  Speaker 4: honorary doctorates. But when you are actress, right, and you
• 1:33:06
  Speaker 4: act at the level that Angela Bassett has acted her
• 1:33:09
  Speaker 4: whole career, you know, when you deserve to get Oscar,
• 1:33:14
  Speaker 4: when you deserve Academy awards and you don't receive them.
• 1:33:17
  Speaker 2: I think, to me, to give somebody an.
• 1:33:20
  Speaker 4: Honorary oscar that deserves a real Oscar doesn't make sense
• 1:33:23
  Speaker 4: to me. Why don't you just give the lady the
• 1:33:26
  Speaker 4: oscar that she deserves. We don't want no honorary shit.
• 1:33:29
  Speaker 1: But it's about it.
• 1:33:31
  Speaker 4: But for me, it's like, no, I think it's I
• 1:33:33
  Speaker 4: think it's a slap of the face, you know. I
• 1:33:35
  Speaker 4: think the fact that you know, especially what she did
• 1:33:39
  Speaker 4: in Wakanda forever and she wasn't and everybody know that
• 1:33:43
  Speaker 4: she deserves that record. I think it's time some level
• 1:33:45
  Speaker 4: trying to mend some bullshit you did wrong. But no,
• 1:33:48
  Speaker 4: we don't deserve no honorary shit. She deserved the thing
• 1:33:53
  Speaker 4: thing like.
• 1:33:55
  Speaker 3: So, for instance, I have three honorary doctorates, and the
• 1:34:00
  Speaker 3: other day I tagged you to a post where I
• 1:34:04
  Speaker 3: was kind of like, oh, people were saying, because you
• 1:34:06
  Speaker 3: had said already you were like not understanding this whole
• 1:34:09
  Speaker 3: thing about Angela Baskett and the honorary Oscar, and I
• 1:34:12
  Speaker 3: agreed with you. And then I didn't know anything about
• 1:34:15
  Speaker 3: the Governor's awards. I just saw honorary Oscar, was like,
• 1:34:18
  Speaker 3: what is that? It didn't matter to me who was
• 1:34:20
  Speaker 3: giving it to it. I just still think that it's
• 1:34:22
  Speaker 3: very it's very disrespectful, and so so then I so
• 1:34:32
  Speaker 3: then I tagged you somewhere in one of these posts
• 1:34:34
  Speaker 3: that was also saying the same thing.
• 1:34:36
  Speaker 1: Somebody else was like, nah, I don't think this is cool.
• 1:34:39
  Speaker 3: And then someone wrote a comment back, and I don't
• 1:34:42
  Speaker 3: know if they were trolling because it was me, or
• 1:34:45
  Speaker 3: if they were just making a general statement. They said
• 1:34:49
  Speaker 3: they said it's sort of like getting an honorary doctorate,
• 1:34:53
  Speaker 3: So they might have been trying to like dis me
• 1:34:56
  Speaker 3: or they might have just been, you know, offering that
• 1:34:59
  Speaker 3: as their thought and the thing that came to my mind.
• 1:35:03
  Speaker 3: I know that the honorary doctorates are given from institutions
• 1:35:07
  Speaker 3: that you may never have attended their school, right, you
• 1:35:09
  Speaker 3: didn't go to their college, or and you didn't necessarily
• 1:35:13
  Speaker 3: study to your point whatever specific coursework they have, but
• 1:35:18
  Speaker 3: you've done enough in your daily life or in your
• 1:35:22
  Speaker 3: field or in some capacity that makes the institution want
• 1:35:27
  Speaker 3: to have your name associated with them.
• 1:35:29
  Speaker 1: At that high level of giving you a doctorate degree.
• 1:35:32
  Speaker 3: Right, So that does make sense one hundred percent, and
• 1:35:36
  Speaker 3: some people would some people would say, well, you didn't
• 1:35:39
  Speaker 3: earn it. And I know people who definitely feel that
• 1:35:42
  Speaker 3: if you received an.
• 1:35:43
  Speaker 1: Honorary doctorate, you did not earn it.
• 1:35:46
  Speaker 3: So from my perspective, because I try to balance the
• 1:35:50
  Speaker 3: two thoughts, which I probably shouldn't, but I don't, I
• 1:35:54
  Speaker 3: don't necessarily use doctor to Meeka Mallory.
• 1:35:58
  Speaker 1: I don't write that. I don't say I don't write.
• 1:36:00
  Speaker 3: It anywhere or whatever, even though other people say it
• 1:36:03
  Speaker 3: about me, and you know, I've shown up at events
• 1:36:08
  Speaker 3: and my place cards or the program book or whatever,
• 1:36:11
  Speaker 3: or when they introduce me, it says doctor's meek A Mallory,
• 1:36:14
  Speaker 3: And they stated, and it is true, because when you
• 1:36:17
  Speaker 3: have an honorary doctor from an accredited institution, you are
• 1:36:20
  Speaker 3: doctor so and so. But I do try to balance
• 1:36:23
  Speaker 3: the idea that I did not study at the institution
• 1:36:28
  Speaker 3: and work every day in the same way that.
• 1:36:32
  Speaker 1: Some of the other students have. Now I do.
• 1:36:34
  Speaker 3: Also recognize that some people who went to get their
• 1:36:37
  Speaker 3: doctorate degrees. While it's tough, it's not easy, it's a
• 1:36:41
  Speaker 3: lot of work. If you look at what I've done,
• 1:36:44
  Speaker 3: it runs down the same path, right like the sacrifice,
• 1:36:49
  Speaker 3: the work, the hard time, the hours.
• 1:36:51
  Speaker 1: The whole thing.
• 1:36:52
  Speaker 3: So I get it. But I do try to balance
• 1:36:54
  Speaker 3: that thought. So that brings me to when I think
• 1:36:57
  Speaker 3: about Angela Bassett. She can't even though she might feel
• 1:37:01
  Speaker 3: great that the academy, you know.
• 1:37:04
  Speaker 1: That these people are honoring her in this way.
• 1:37:06
  Speaker 3: She I don't think that she's gonna feel maybe we're
• 1:37:10
  Speaker 3: speaking for her. We don't know one hundred percent hole
• 1:37:14
  Speaker 3: until she actually receives the oscar that she deserves. Now,
• 1:37:18
  Speaker 3: one thing about it that since we now have learned
• 1:37:21
  Speaker 3: that this is the same academy that does the Governor's awards,
• 1:37:25
  Speaker 3: One thing that is important to note is that people vote, right,
• 1:37:30
  Speaker 3: There are people who vote. And I don't know if
• 1:37:31
  Speaker 3: you saw the comments from the racist who's on the board,
• 1:37:36
  Speaker 3: the academy board. They didn't say his name or her name,
• 1:37:40
  Speaker 3: they didn't say their name, but the person was like,
• 1:37:43
  Speaker 3: I'm tied to all of this, you know, diversity and
• 1:37:47
  Speaker 3: you know, give a black person an award like no
• 1:37:50
  Speaker 3: work for it, which.
• 1:37:51
  Speaker 1: Is very much so in line.
• 1:37:53
  Speaker 3: They said that she just wasn't good, she just wasn't good,
• 1:37:57
  Speaker 3: or they weren't good, like the black people in the category.
• 1:38:00
  Speaker 3: They just weren't good, which is very much in line
• 1:38:03
  Speaker 3: with what's happening with the affirmative action piece.
• 1:38:05
  Speaker 1: There is an attempt.
• 1:38:07
  Speaker 3: To roll back any opportunities that have been created for
• 1:38:11
  Speaker 3: us when you look at an inequitable society.
• 1:38:15
  Speaker 1: But Angela Bassett.
• 1:38:16
  Speaker 3: Is not even that she can out act damn near anybody.
• 1:38:20
  Speaker 3: So to me, it's a slap. To me, it's a
• 1:38:23
  Speaker 3: slap in the face. But she might not feel that way.
• 1:38:27
  Speaker 2: No, and that's what it is for me.
• 1:38:28
  Speaker 4: It's like when you look at your your example is
• 1:38:31
  Speaker 4: exactly what I'm saying.
• 1:38:32
  Speaker 2: You You you're an.
• 1:38:34
  Speaker 4: Expert in the field, right, and people acknowledge the expertise
• 1:38:37
  Speaker 4: in the field that you are, so they give you
• 1:38:39
  Speaker 4: an honorary doctorate because the field that you have, you
• 1:38:43
  Speaker 4: have reached the level of excellences. It's something that they
• 1:38:46
  Speaker 4: want in you in that field to be attached to
• 1:38:49
  Speaker 4: that you know, to that facility.
• 1:38:52
  Speaker 2: But institution, institution, rather my fault to that institution.
• 1:38:57
  Speaker 4: But when you when you're an expert in your field, right,
• 1:39:01
  Speaker 4: and they failed to give you the degree that you've earned,
• 1:39:04
  Speaker 4: and then they want to give you an honorary degree
• 1:39:07
  Speaker 4: in that same field, in that same institution, I don't
• 1:39:10
  Speaker 4: think it's right, you know, and I don't know how
• 1:39:12
  Speaker 4: she feels about it.
• 1:39:13
  Speaker 2: I'm not speaking on behalf of her. Right.
• 1:39:15
  Speaker 4: When you get an honorary ward, it means that it
• 1:39:18
  Speaker 4: might not be something that you've actually earned per se.
• 1:39:21
  Speaker 2: In that field, but we believe that you deserve it.
• 1:39:25
  Speaker 1: Well, I think.
• 1:39:25
  Speaker 3: But see, but going back to the voting process, it's
• 1:39:29
  Speaker 3: possible that the academy recognizes that she should have got it,
• 1:39:37
  Speaker 3: but because they can't override quote unquote the voting process,
• 1:39:43
  Speaker 3: they're now doing something to show.
• 1:39:48
  Speaker 1: The actual academy's respect for her.
• 1:39:52
  Speaker 2: Right. I don't know if that.
• 1:39:53
  Speaker 4: I don't know if that's the way to do it,
• 1:39:54
  Speaker 4: but I guess I mean for me, you know, I
• 1:39:57
  Speaker 4: don't know if I would like after I put all
• 1:40:01
  Speaker 4: this blusts, sweat and tears and have years and in
• 1:40:04
  Speaker 4: movies where I know I deserved some level of an
• 1:40:07
  Speaker 4: oscar and not get it, and then, you know, decide
• 1:40:10
  Speaker 4: that you want to honor me in a non televised
• 1:40:13
  Speaker 4: event that's still attached to the same, you know, the
• 1:40:16
  Speaker 4: same academy and saying it's an honorary thing. I don't
• 1:40:20
  Speaker 4: know if that's something I want, but and I don't.
• 1:40:22
  Speaker 4: And my personal thing is I think she deserves more.
• 1:40:26
  Speaker 4: So that's why I don't get it. I just believe
• 1:40:28
  Speaker 4: that she deserves more. And you know, I don't want
• 1:40:31
  Speaker 4: you to try to appease. No, we want what we deserve.
• 1:40:33
  Speaker 4: We want what we earned. We don't want you to
• 1:40:35
  Speaker 4: give us the honorary ship. We want the shit that
• 1:40:38
  Speaker 4: we've earned, and she's earned it. And that's how I feel.
• 1:40:45
  Speaker 4: And on that note brings us to the end of
• 1:40:47
  Speaker 4: another Dope episode. Shout out to LaToya Shambol about coming
• 1:40:51
  Speaker 4: up here and explaining to us and breaking us down
• 1:40:52
  Speaker 4: about Black Girl Digital and all the amazing work because
• 1:40:55
  Speaker 4: she's doing it, actually helping us to understand what we
• 1:40:58
  Speaker 4: be needing to do on our social media.
• 1:41:01
  Speaker 1: Is you know how you post? She says, how you post?
• 1:41:04
  Speaker 2: What you post?
• 1:41:04
  Speaker 4: And you might have to pay a couple of dollars
• 1:41:06
  Speaker 4: for promo, and it ain't.
• 1:41:08
  Speaker 1: I did it while we were talking. I boosted.
• 1:41:12
  Speaker 3: Boosted the flyer for a j Owens, the fly for
• 1:41:18
  Speaker 3: a j Owens for the rally for Saturday.
• 1:41:21
  Speaker 2: Yeah, shout out.
• 1:41:22
  Speaker 4: We're definitely gonna be there, you know, so pull up
• 1:41:26
  Speaker 4: if you and Florida pull up, We're gonna be out
• 1:41:28
  Speaker 4: there in.
• 1:41:28
  Speaker 2: Florida for a j Owens.
• 1:41:31
  Speaker 4: And that brings us to another end of another episode
• 1:41:34
  Speaker 4: and shout out to all of our followers. Street politicians
• 1:41:37
  Speaker 4: go to the street politicians pot tell us howmuch you
• 1:41:39
  Speaker 4: love us, tell us some much you don't like us,
• 1:41:41
  Speaker 4: give us some ideas for shows, but keep us number one,
• 1:41:45
  Speaker 4: number one podcasts in the world. We love you, we
• 1:41:47
  Speaker 4: appreciate you, and we're gonna always do what we gotta do.
• 1:41:50
  Speaker 4: On street polticition, we ain't gonna bite our tongue. We
• 1:41:52
  Speaker 4: don't care about no brands you don't want to mess
• 1:41:54
  Speaker 4: with us, then cool, because we're gonna be authentic.
• 1:41:57
  Speaker 2: We're gonna keep on doing what we do. I don't
• 1:41:59
  Speaker 2: care to meik is not gonna always be.
• 1:42:01
  Speaker 4: Right, she ain't gonna always be wrong, but she gonna
• 1:42:05
  Speaker 4: always be authentic and sue in my.
• 1:42:08
  Speaker 2: Peace.
• 1:42:10
  Speaker 3: Listen to Street Politicians on the Black Effect Network on iHeartRadio.
• 1:42:15
  Speaker 4: And catch us every single Wednesday for the video version
• 1:42:17
  Speaker 4: of Street Politicians on iwomen dot TV.
• 1:42:20
  Speaker 2: That's