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Latest / Savvy Shopkeeper Retail Podcast

277. How One Retail Store Achieved 110% Growth in a Small Town. Shopkeeper Stories with Elena Gustavson of Magpie and Tiger.

In this Shopkeeper Story, Kathy interviews Elena Gustavson of Magpie and Tiger about building a profitable stationery and gift shop in a town of fewer than 8,000 people. Elena shares how she achieved 110% growth through merchandising improvements, smarter revenue streams, community support, and retail mindset shifts—all while balancing consulting work and shopkeeping.

For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode277

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more…

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