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Episode 66 - The Cold Call Opening Framework
The first 30 seconds of a sales conversation often determine everything that happens next.
Curiosity or resistance. Trust or skepticism. Conversation… or shutdown.
In this episode of Sales Tales, sales experts Josh Shirley and David Doherty break down a real cold call opening using actual “game film” to uncover what creates engagement — and what creates resistance.
Most sellers unintentionally trigger sales resistance within the first few seconds of an interaction. The good news? Small changes in structure, tone, and expectations can dramatically improve how buyers respond.
Using Sandler…
The skinny
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