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How Leica Defied Digital Disruption
In this episode of The CEO Diary, Lucas and Luna explore how Leica Camera AG survived and thrived against the digital disruption that killed most film-camera brands. They dive into the specific moment in 2006 when Leica's leadership bet on the M8 digital rangefinder—a product that nearly bankrupted the company before becoming its salvation. The conversation traces the decisions of CEO Dr. Andreas Kaufmann, who bought the company in 2004 and insisted on preserving Leica's mechanical soul while embracing digital sensors. They discuss the disastrous M8 launch with magenta color casts…
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