Latest / Found in AI: AI Search Visibility, SEO, & GEO
How Should Brands Measure Visibility in AI Search?
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Do AI search rankings actually matter?
In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter.
She walks through what the data actually shows about how AI engines like ChatGPT and Google AI generate brand recommendations, why rankings are wildly unstable, and why visibility — not position — is the metric brands…
The skinny
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