Latest / Businessing with Pat Miller / Businessing 01/19/26 | Out of 10 Social Posts Are Fake—Here's What Smart Business Owners Do Instead

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Businessing 01/19/26 | Out of 10 Social Posts Are Fake—Here's What Smart Business Owners Do Instead · Businessing with Pat Miller

• 0:00
  And
• 0:00
  Good
• 0:00
  morning.
• 0:00
  It's
• 0:01
  January
• 0:01
  19th
• 0:02
  and
• 0:02
  we
• 0:03
  are
• 0:04
  businessing.
• 0:05
  I'm
• 0:05
  your
• 0:05
  host,
• 0:06
  Pat
• 0:06
  Miller,
• 0:06
  founder
• 0:06
  of
• 0:07
  the
• 0:07
  Small
• 0:07
  Business
• 0:07
  Owners
• 0:08
  Community.
• 0:08
  And
• 0:08
  I
• 0:09
  am
• 0:09
  so
• 0:09
  excited
• 0:10
  to
• 0:10
  kick
• 0:10
  off
• 0:11
  this
• 0:11
  show
• 0:11
  today.
• 0:12
  Why?
• 0:13
  Because
• 0:13
  we
• 0:13
  have
• 0:13
  a
• 0:14
  lot
• 0:14
  of
• 0:14
  stuff
• 0:14
  that
• 0:15
  we
• 0:15
  need
• 0:15
  to
• 0:15
  talk
• 0:15
  about,
• 0:15
  stuff
• 0:16
  in
• 0:16
  the
• 0:16
  news,
• 0:16
  stuff
• 0:17
  going
• 0:17
  on
• 0:17
  in
• 0:17
  business.
• 0:18
  Like,
• 0:18
  we've
• 0:19
  got
• 0:19
  a
• 0:19
  lot
• 0:19
  to
• 0:19
  cover.
• 0:20
  So
• 0:20
  on
• 0:20
  today's
• 0:20
  show,
• 0:21
  I
• 0:21
  think
• 0:21
  we've
• 0:22
  entered
• 0:22
  a
• 0:23
  new
• 0:23
  social
• 0:24
  pandemic.
• 0:24
  There's
• 0:25
  your
• 0:25
  pick
• 0:25
  me
• 0:25
  up
• 0:26
  story
• 0:26
  for
• 0:26
  a
• 0:26
  Monday.
• 0:27
  It's
• 0:27
  in
• 0:27
  fact
• 0:28
  the
• 0:28
  reason
• 0:28
  why
• 0:28
  I
• 0:28
  started
• 0:29
  this
• 0:29
  show.
• 0:29
  I'll
• 0:30
  explain
• 0:30
  in
• 0:30
  a
• 0:30
  bit.
• 0:31
  Our
• 0:31
  question
• 0:31
  of
• 0:32
  the
• 0:32
  day.
• 0:32
  What
• 0:33
  can
• 0:33
  you
• 0:33
  do
• 0:34
  to
• 0:34
  promote
• 0:35
  your
• 0:35
  business
• 0:36
  if
• 0:37
  you
• 0:37
  don't
• 0:37
  have
• 0:37
  any
• 0:37
  money?
• 0:38
  Like,
• 0:38
  how
• 0:39
  can
• 0:39
  I
• 0:39
  grow
• 0:39
  my
• 0:39
  customer
• 0:40
  count
• 0:40
  without
• 0:40
  spending
• 0:41
  a
• 0:41
  dime?
• 0:41
  And
• 0:42
  then
• 0:42
  we're
• 0:42
  going
• 0:42
  to
• 0:42
  get
• 0:42
  deep
• 0:43
  into
• 0:43
  a
• 0:43
  question
• 0:44
  that
• 0:45
  follows
• 0:46
  reality
• 0:46
  that's
• 0:47
  happening
• 0:47
  to
• 0:47
  ski
• 0:48
  towns
• 0:48
  in
• 0:48
  Colorado.
• 0:50
  How
• 0:50
  can
• 0:50
  you
• 0:50
  protect
• 0:51
  your
• 0:51
  business
• 0:51
  if
• 0:51
  all
• 0:51
  of
• 0:52
  your
• 0:52
  customers
• 0:52
  go
• 0:52
  away?
• 0:53
  That's
• 0:54
  what's
• 0:54
  happening
• 0:54
  in
• 0:54
  Vail
• 0:55
  right
• 0:55
  now.
• 0:55
  And
• 0:56
  we'll
• 0:56
  share
• 0:56
  that
• 0:56
  in
• 0:57
  a
• 0:57
  bit.
• 0:57
  And
• 0:57
  the
• 0:57
  last
• 0:58
  one
• 0:58
  is,
• 0:58
  I
• 0:59
  gotta
• 0:59
  be
• 0:59
  honest,
• 1:00
  my
• 1:00
  favorite
• 1:00
  story
• 1:00
  of
• 1:01
  the
• 1:01
  day.
• 1:02
  What
• 1:02
  if
• 1:02
  your
• 1:02
  AI
• 1:03
  chatbot
• 1:03
  secretly
• 1:04
  hates
• 1:04
  you?
• 1:05
  Because
• 1:06
  it
• 1:06
  might.
• 1:06
  And
• 1:07
  we'll
• 1:07
  find
• 1:08
  out
• 1:08
  together
• 1:08
  if
• 1:08
  your
• 1:09
  AI
• 1:09
  chatbot
• 1:10
  secretly
• 1:11
  hates
• 1:11
  you.
• 1:12
  So
• 1:12
  as
• 1:12
  you
• 1:12
  log
• 1:13
  in
• 1:13
  and
• 1:13
  you
• 1:13
  join
• 1:14
  us,
• 1:14
  make
• 1:14
  sure
• 1:14
  you
• 1:14
  say
• 1:14
  good
• 1:15
  morning
• 1:15
  in
• 1:15
  the
• 1:15
  chat
• 1:15
  for
• 1:16
  two
• 1:16
  reasons.
• 1:16
  One,
• 1:17
  because
• 1:17
  I'd
• 1:17
  like
• 1:17
  to
• 1:18
  know
• 1:18
  that
• 1:18
  you're
• 1:18
  here.
• 1:18
  And
• 1:18
  two,
• 1:19
  I'm
• 1:20
  doing
• 1:20
  something
• 1:20
  on
• 1:20
  this
• 1:20
  show
• 1:21
  called
• 1:21
  the
• 1:21
  Small
• 1:21
  Business
• 1:21
  Spotlight
• 1:22
  sponsor
• 1:22
  sponsorship.
• 1:23
  So
• 1:23
  as
• 1:23
  you
• 1:23
  say
• 1:24
  hello,
• 1:24
  drop
• 1:25
  a
• 1:25
  link
• 1:25
  in
• 1:25
  the
• 1:25
  chat
• 1:25
  with
• 1:25
  who
• 1:26
  you
• 1:26
  are
• 1:26
  and
• 1:26
  what
• 1:26
  you
• 1:26
  do
• 1:27
  and
• 1:27
  I'll
• 1:27
  feature
• 1:27
  it
• 1:28
  on
• 1:28
  screen,
• 1:29
  one
• 1:29
  person,
• 1:30
  by
• 1:30
  the
• 1:30
  way,
• 1:30
  and
• 1:31
  it
• 1:31
  will
• 1:31
  go
• 1:31
  out
• 1:31
  over
• 1:31
  all
• 1:32
  the
• 1:32
  different
• 1:32
  channels
• 1:32
  that
• 1:32
  we're
• 1:33
  broadcasting
• 1:33
  on.
• 1:33
  So
• 1:34
  say
• 1:34
  good
• 1:34
  morning
• 1:34
  in
• 1:34
  the
• 1:34
  chat
• 1:35
  and
• 1:35
  tell
• 1:35
  us
• 1:35
  who,
• 1:35
  who
• 1:36
  you
• 1:36
  are
• 1:36
  and
• 1:36
  what
• 1:36
  you
• 1:36
  do
• 1:37
  and
• 1:37
  we
• 1:37
  may
• 1:38
  feature
• 1:38
  you
• 1:38
  here
• 1:38
  on
• 1:39
  the
• 1:39
  show.
• 1:40
  So
• 1:40
  let's
• 1:40
  start
• 1:41
  with
• 1:41
  the
• 1:41
  news.
• 1:42
  And
• 1:43
  holy
• 1:43
  cow,
• 1:44
  we
• 1:45
  are
• 1:45
  staring
• 1:45
  down
• 1:45
  the
• 1:45
  barrel
• 1:46
  of
• 1:46
  a
• 1:46
  potentially
• 1:47
  wild
• 1:48
  business
• 1:49
  week.
• 1:49
  If
• 1:50
  you
• 1:50
  haven't
• 1:50
  paid
• 1:50
  attention
• 1:50
  to
• 1:51
  the
• 1:51
  news
• 1:51
  at
• 1:51
  all,
• 1:52
  Trump
• 1:52
  and
• 1:53
  the
• 1:53
  EU
• 1:53
  are
• 1:54
  arguing
• 1:54
  over
• 1:55
  Greenland.
• 1:56
  Trump
• 1:56
  announced
• 1:57
  a
• 1:57
  new
• 1:57
  tariff
• 1:58
  to
• 1:58
  put
• 1:58
  pressure
• 1:58
  on
• 1:58
  the
• 1:59
  EU
• 1:59
  and
• 1:59
  all
• 2:00
  the
• 2:00
  heads
• 2:00
  of
• 2:00
  the
• 2:00
  EU
• 2:00
  got
• 2:01
  together.
• 2:01
  Now
• 2:01
  they're
• 2:02
  going
• 2:02
  to
• 2:02
  slap
• 2:02
  a
• 2:02
  tariff
• 2:03
  back
• 2:03
  on
• 2:03
  the
• 2:03
  United
• 2:04
  States.
• 2:04
  So
• 2:04
  there's
• 2:04
  this
• 2:05
  retaliation
• 2:06
  happening
• 2:06
  over
• 2:07
  Greenland,
• 2:08
  which
• 2:08
  I
• 2:08
  guess
• 2:08
  we
• 2:09
  need
• 2:09
  and
• 2:09
  maybe
• 2:10
  we'll
• 2:10
  get
• 2:10
  or
• 2:10
  we
• 2:11
  won't.
• 2:12
  It's
• 2:13
  percolating.
• 2:14
  The
• 2:14
  markets
• 2:14
  don't
• 2:15
  open
• 2:15
  until
• 2:15
  tomorrow
• 2:16
  because
• 2:16
  today
• 2:17
  is
• 2:17
  Martin
• 2:17
  Luther
• 2:18
  King
• 2:18
  Jr.
• 2:18
  Day.
• 2:19
  Happy
• 2:19
  Martin
• 2:20
  Luther
• 2:20
  King
• 2:20
  Jr.
• 2:20
  Day
• 2:21
  to
• 2:21
  you.
• 2:21
  So
• 2:22
  we
• 2:22
  will
• 2:22
  see
• 2:22
  what
• 2:23
  happens
• 2:23
  with
• 2:23
  the
• 2:24
  markets
• 2:25
  when
• 2:26
  they
• 2:26
  go
• 2:26
  live
• 2:27
  tomorrow.
• 2:27
  Will
• 2:27
  there
• 2:28
  be
• 2:28
  chaos?
• 2:29
  There
• 2:29
  might
• 2:29
  be.
• 2:30
  In
• 2:30
  other
• 2:30
  news,
• 2:31
  a
• 2:31
  US
• 2:32
  Carrier
• 2:33
  group
• 2:33
  like
• 2:33
  aircraft
• 2:34
  carrier
• 2:34
  steaming
• 2:35
  to
• 2:35
  the
• 2:35
  Middle
• 2:36
  east
• 2:36
  right
• 2:36
  now
• 2:36
  with
• 2:36
  big
• 2:37
  rumors
• 2:37
  that
• 2:37
  there
• 2:37
  might
• 2:38
  be
• 2:38
  a
• 2:38
  strike
• 2:38
  on
• 2:38
  Iran
• 2:39
  looming.
• 2:40
  Great.
• 2:41
  And
• 2:42
  if
• 2:42
  you
• 2:42
  haven't
• 2:42
  seen
• 2:43
  Minneapolis
• 2:44
  is
• 2:44
  pretty
• 2:45
  much
• 2:45
  crazy.
• 2:46
  It's
• 2:46
  the
• 2:46
  epicenter
• 2:47
  of
• 2:47
  immigration
• 2:48
  enforcement,
• 2:49
  protest,
• 2:50
  federalism,
• 2:51
  conflict.
• 2:52
  And
• 2:53
  the
• 2:53
  other
• 2:53
  thing
• 2:53
  is
• 2:54
  it's
• 2:54
  just
• 2:55
  damn
• 2:55
  cold.
• 2:56
  It
• 2:57
  is
• 2:57
  so
• 2:57
  cold
• 2:57
  in
• 2:58
  Minneapolis
• 2:58
  right
• 2:58
  now.
• 2:59
  I
• 2:59
  got
• 2:59
  to
• 2:59
  give
• 2:59
  respect
• 3:00
  to
• 3:00
  anyone
• 3:00
  that's
• 3:01
  standing
• 3:01
  outside
• 3:01
  right
• 3:02
  now
• 3:02
  in
• 3:02
  Minneapolis,
• 3:02
  I
• 3:03
  just
• 3:03
  looked
• 3:04
  3
• 3:04
  below
• 3:04
  0,
• 3:06
  negative
• 3:07
  3
• 3:07
  below.
• 3:08
  So
• 3:08
  they
• 3:09
  are
• 3:09
  dedicated
• 3:09
  and
• 3:09
  doing
• 3:10
  what
• 3:10
  they
• 3:10
  believe
• 3:10
  in.
• 3:10
  But
• 3:11
  damn,
• 3:12
  that
• 3:12
  is
• 3:12
  cold.
• 3:13
  So
• 3:13
  we
• 3:14
  could
• 3:14
  have
• 3:14
  our
• 3:14
  entire
• 3:15
  business
• 3:15
  week
• 3:16
  blow
• 3:16
  up
• 3:16
  in
• 3:17
  front
• 3:17
  of
• 3:17
  our
• 3:17
  eyes.
• 3:18
  We'll
• 3:18
  keep
• 3:18
  an
• 3:19
  eye
• 3:19
  on
• 3:19
  it.
• 3:20
  Let's
• 3:21
  see
• 3:21
  if
• 3:21
  we
• 3:21
  have
• 3:21
  someone
• 3:21
  we
• 3:21
  can
• 3:22
  feature
• 3:22
  this
• 3:22
  morning
• 3:23
  inside
• 3:23
  our
• 3:24
  small
• 3:24
  Business
• 3:24
  Spotlight.
• 3:25
  Okay,
• 3:25
  let's
• 3:25
  have
• 3:25
  Mitch
• 3:26
  do
• 3:26
  it.
• 3:26
  Morning,
• 3:26
  Mitch.
• 3:27
  Mitch
• 3:27
  from
• 3:27
  Paul's
• 3:28
  Jewelers.
• 3:28
  Thanks
• 3:28
  for
• 3:29
  tuning
• 3:29
  in.
• 3:29
  I
• 3:29
  want
• 3:30
  to
• 3:30
  hear
• 3:30
  who
• 3:30
  you
• 3:30
  are
• 3:31
  and
• 3:31
  what
• 3:31
  you
• 3:31
  do.
• 3:31
  Put
• 3:31
  a
• 3:32
  link
• 3:32
  in
• 3:32
  the
• 3:32
  comments
• 3:32
  and
• 3:33
  we
• 3:33
  can
• 3:33
  have
• 3:33
  everyone
• 3:34
  across
• 3:34
  all
• 3:34
  the
• 3:34
  different
• 3:35
  chats.
• 3:36
  See
• 3:36
  you
• 3:36
  as
• 3:36
  well.
• 3:38
  Lead
• 3:38
  story
• 3:38
  today.
• 3:39
  I
• 3:39
  think
• 3:39
  we've
• 3:40
  entered
• 3:40
  a
• 3:40
  social
• 3:41
  pandemic
• 3:42
  and
• 3:42
  this
• 3:42
  is
• 3:42
  the
• 3:42
  second
• 3:43
  pandemic
• 3:44
  in
• 3:44
  the
• 3:44
  last
• 3:45
  few
• 3:45
  years.
• 3:46
  This
• 3:46
  show
• 3:47
  is
• 3:47
  here
• 3:48
  to
• 3:48
  fight
• 3:48
  it.
• 3:49
  Now
• 3:49
  let's
• 3:49
  flashback
• 3:51
  six
• 3:51
  years
• 3:51
  ago.
• 3:52
  You
• 3:52
  may
• 3:52
  remember
• 3:53
  what
• 3:53
  it
• 3:53
  was
• 3:53
  like
• 3:53
  to
• 3:53
  be
• 3:54
  a
• 3:54
  small
• 3:54
  business
• 3:54
  owner
• 3:54
  if
• 3:54
  you
• 3:55
  were
• 3:55
  running
• 3:55
  your
• 3:55
  business
• 3:55
  back
• 3:56
  then.
• 3:57
  One
• 3:57
  day
• 3:58
  you're
• 3:58
  going
• 3:58
  out
• 3:58
  to
• 3:59
  lunch
• 3:59
  with
• 3:59
  your
• 3:59
  friends,
• 3:59
  you're
• 4:00
  going
• 4:00
  to
• 4:00
  the
• 4:00
  local
• 4:00
  happy
• 4:01
  hour
• 4:01
  with
• 4:01
  the
• 4:01
  chamber
• 4:02
  of
• 4:02
  commerce,
• 4:02
  and
• 4:03
  the
• 4:03
  next
• 4:03
  day
• 4:03
  you
• 4:04
  literally
• 4:04
  could
• 4:04
  not
• 4:04
  leave
• 4:05
  your
• 4:05
  house.
• 4:06
  You
• 4:06
  literally
• 4:07
  couldn't
• 4:07
  go
• 4:07
  to
• 4:08
  your
• 4:08
  business.
• 4:09
  Everything
• 4:09
  was
• 4:09
  under
• 4:10
  lock
• 4:10
  and
• 4:10
  key.
• 4:10
  And
• 4:11
  not
• 4:11
  only
• 4:11
  that,
• 4:11
  it
• 4:12
  was
• 4:12
  under
• 4:12
  lock
• 4:12
  and
• 4:13
  key.
• 4:13
  And
• 4:13
  no
• 4:14
  one
• 4:14
  knew
• 4:14
  what
• 4:14
  was
• 4:14
  going
• 4:15
  to
• 4:15
  happen.
• 4:16
  So
• 4:16
  we
• 4:16
  had
• 4:16
  to
• 4:16
  all
• 4:17
  go
• 4:17
  home.
• 4:17
  And
• 4:18
  then
• 4:18
  we
• 4:18
  had
• 4:18
  to
• 4:18
  figure
• 4:19
  out
• 4:19
  how
• 4:19
  we
• 4:19
  were
• 4:19
  going
• 4:20
  to
• 4:20
  business
• 4:20
  and
• 4:21
  how
• 4:21
  we
• 4:21
  were
• 4:21
  going
• 4:22
  to
• 4:22
  make
• 4:22
  any
• 4:22
  money.
• 4:23
  And
• 4:23
  our
• 4:23
  entire
• 4:24
  support
• 4:25
  system
• 4:25
  got
• 4:26
  cut
• 4:26
  off
• 4:27
  at
• 4:27
  that
• 4:27
  moment.
• 4:28
  At
• 4:29
  that
• 4:29
  precise
• 4:30
  moment
• 4:31
  in
• 4:31
  the
• 4:31
  middle
• 4:31
  of
• 4:31
  March
• 4:32
  2020,
• 4:33
  everything
• 4:34
  stopped
• 4:34
  working.
• 4:35
  Our
• 4:36
  entire
• 4:36
  support
• 4:36
  system
• 4:37
  evaporated.
• 4:40
  You
• 4:40
  remember
• 4:40
  that?
• 4:41
  Yes.
• 4:41
  That's
• 4:42
  a
• 4:42
  Usual
• 4:42
  Suspects
• 4:43
  reference,
• 4:43
  by
• 4:43
  the
• 4:43
  way.
• 4:44
  Plus
• 4:45
  one,
• 4:45
  if
• 4:45
  you
• 4:45
  got
• 4:45
  that.
• 4:47
  So
• 4:47
  we
• 4:47
  all
• 4:47
  woke
• 4:48
  up
• 4:48
  with
• 4:48
  no
• 4:48
  support
• 4:48
  system.
• 4:49
  And
• 4:49
  that's
• 4:50
  when
• 4:50
  a
• 4:50
  show
• 4:50
  like
• 4:50
  this
• 4:51
  and
• 4:51
  the
• 4:51
  small
• 4:51
  business
• 4:52
  owners
• 4:52
  community
• 4:53
  emerged.
• 4:54
  Because
• 4:54
  I
• 4:55
  said,
• 4:55
  you
• 4:55
  know
• 4:55
  what?
• 4:55
  This
• 4:56
  is
• 4:56
  not
• 4:56
  going
• 4:56
  to
• 4:56
  stand.
• 4:56
  We're
• 4:57
  not
• 4:57
  going
• 4:57
  to
• 4:57
  have
• 4:57
  no
• 4:57
  support
• 4:58
  system.
• 4:58
  So
• 4:58
  we
• 4:58
  started
• 4:59
  a
• 4:59
  daily
• 4:59
  live
• 4:59
  show
• 5:00
  called
• 5:00
  Small
• 5:01
  Business
• 5:01
  Rally
• 5:01
  Point.
• 5:01
  And
• 5:02
  my
• 5:02
  logic
• 5:02
  on
• 5:02
  it
• 5:03
  was,
• 5:03
  damn
• 5:03
  it,
• 5:03
  we
• 5:04
  need
• 5:04
  this.
• 5:05
  So
• 5:05
  I'm
• 5:05
  going
• 5:05
  to
• 5:05
  start.
• 5:06
  Start
• 5:06
  it.
• 5:07
  So
• 5:07
  we
• 5:08
  woke
• 5:08
  up
• 5:08
  every
• 5:08
  day
• 5:08
  and
• 5:09
  we
• 5:09
  tried
• 5:09
  to
• 5:09
  make
• 5:10
  a
• 5:10
  connection
• 5:11
  with
• 5:11
  anyone
• 5:12
  or
• 5:12
  anything
• 5:13
  that
• 5:13
  was
• 5:13
  real
• 5:14
  because
• 5:14
  you
• 5:14
  were
• 5:14
  at
• 5:15
  home.
• 5:15
  You
• 5:15
  remember
• 5:16
  that
• 5:16
  feeling?
• 5:17
  It's
• 5:17
  God
• 5:17
  awful.
• 5:19
  I
• 5:19
  think
• 5:19
  right
• 5:20
  now
• 5:20
  we're
• 5:20
  right
• 5:21
  back
• 5:21
  at
• 5:21
  that
• 5:21
  exact
• 5:22
  same
• 5:22
  moment.
• 5:23
  I
• 5:24
  do.
• 5:25
  Is
• 5:25
  it
• 5:25
  a
• 5:26
  little
• 5:26
  bit
• 5:26
  different?
• 5:27
  Yes,
• 5:28
  but
• 5:28
  I
• 5:28
  think
• 5:28
  the
• 5:28
  feelings
• 5:29
  of
• 5:29
  loneliness
• 5:29
  and
• 5:30
  isolation
• 5:31
  are
• 5:31
  growing
• 5:32
  all
• 5:32
  the
• 5:32
  same.
• 5:33
  Why?
• 5:34
  Well,
• 5:35
  a
• 5:35
  new
• 5:36
  study
• 5:36
  shows
• 5:37
  that
• 5:37
  9
• 5:38
  out
• 5:38
  of
• 5:38
  10,
• 5:39
  9
• 5:39
  out
• 5:40
  of
• 5:40
  10
• 5:41
  social
• 5:41
  media
• 5:41
  posts
• 5:42
  are
• 5:42
  now
• 5:42
  being
• 5:43
  created
• 5:43
  using
• 5:44
  AI.
• 5:46
  9
• 5:46
  of
• 5:46
  10.
• 5:47
  The
• 5:48
  study
• 5:48
  was
• 5:48
  by
• 5:48
  the
• 5:49
  Media
• 5:49
  and
• 5:49
  Journalism
• 5:50
  Research
• 5:50
  center.
• 5:51
  They
• 5:51
  analyzed
• 5:52
  40,000
• 5:53
  public
• 5:53
  social
• 5:54
  media
• 5:54
  posts
• 5:54
  on
• 5:54
  LinkedIn
• 5:55
  and
• 5:55
  Facebook,
• 5:56
  comparing
• 5:57
  those
• 5:57
  accounts
• 5:57
  from
• 5:58
  2024
• 5:58
  to
• 5:59
  now
• 5:59
  and
• 5:59
  they
• 6:00
  determined
• 6:01
  nine
• 6:01
  out
• 6:01
  of
• 6:01
  10
• 6:02
  were
• 6:02
  created
• 6:03
  using
• 6:04
  AI.
• 6:06
  So
• 6:07
  the
• 6:07
  short
• 6:07
  story
• 6:07
  is
• 6:08
  most
• 6:08
  people
• 6:08
  have
• 6:09
  stopped
• 6:09
  trying
• 6:09
  to
• 6:09
  be
• 6:10
  themselves
• 6:10
  online
• 6:11
  whatsoever.
• 6:13
  And
• 6:13
  nine
• 6:13
  out
• 6:13
  of
• 6:14
  ten
• 6:14
  posts
• 6:14
  that
• 6:14
  we
• 6:14
  read
• 6:15
  right
• 6:15
  now
• 6:16
  are
• 6:16
  created
• 6:16
  by
• 6:16
  AI.
• 6:17
  So
• 6:17
  think
• 6:17
  about
• 6:17
  what
• 6:18
  you're
• 6:18
  watching
• 6:18
  right
• 6:18
  now,
• 6:19
  this
• 6:20
  show
• 6:20
  as
• 6:20
  I
• 6:20
  talk
• 6:20
  with
• 6:21
  Angela
• 6:21
  and
• 6:21
  Alan
• 6:22
  and
• 6:22
  Talmar
• 6:22
  and
• 6:23
  Mitch
• 6:23
  and
• 6:24
  Lisa,
• 6:24
  Rabel
• 6:25
  and
• 6:25
  Elzie.
• 6:25
  Good
• 6:25
  morning
• 6:26
  friends.
• 6:26
  Let's
• 6:26
  put
• 6:26
  the
• 6:26
  chat
• 6:27
  on
• 6:27
  the
• 6:27
  screen
• 6:27
  so
• 6:27
  everybody
• 6:28
  can
• 6:28
  see
• 6:28
  all
• 6:28
  your
• 6:28
  beautiful
• 6:28
  faces.
• 6:30
  We're
• 6:30
  all
• 6:30
  connecting
• 6:31
  in
• 6:31
  real
• 6:31
  time
• 6:32
  right
• 6:32
  now.
• 6:33
  But
• 6:33
  if
• 6:34
  you
• 6:34
  were
• 6:34
  to
• 6:34
  scroll
• 6:35
  off
• 6:35
  this
• 6:35
  show,
• 6:35
  not
• 6:36
  recommended,
• 6:36
  but
• 6:37
  if
• 6:37
  you
• 6:37
  were
• 6:37
  to
• 6:38
  scroll
• 6:38
  off
• 6:38
  of
• 6:38
  this
• 6:38
  show,
• 6:40
  90%
• 6:41
  odds
• 6:42
  the
• 6:42
  post
• 6:42
  before
• 6:43
  me
• 6:43
  and
• 6:43
  the
• 6:44
  post
• 6:44
  after
• 6:44
  me
• 6:45
  wasn't
• 6:46
  created
• 6:46
  by
• 6:46
  a
• 6:46
  person.
• 6:49
  Where
• 6:50
  does
• 6:50
  that
• 6:50
  leave
• 6:50
  us?
• 6:52
  That
• 6:52
  leaves
• 6:52
  us
• 6:53
  in
• 6:53
  a
• 6:53
  synthetic
• 6:54
  social
• 6:55
  media
• 6:55
  state
• 6:56
  that
• 6:56
  leads
• 6:57
  us
• 6:57
  into
• 6:58
  the
• 6:58
  dead
• 6:59
  Internet
• 6:59
  theory,
• 7:00
  which
• 7:00
  is
• 7:00
  it's
• 7:00
  going
• 7:00
  to
• 7:01
  be
• 7:01
  bots
• 7:01
  talking
• 7:01
  to
• 7:01
  bots.
• 7:02
  And
• 7:02
  I
• 7:02
  think
• 7:03
  this
• 7:03
  morning
• 7:04
  as
• 7:04
  you
• 7:04
  woke
• 7:05
  up
• 7:05
  and
• 7:05
  looked
• 7:05
  at
• 7:05
  your
• 7:05
  feed,
• 7:06
  you're
• 7:07
  kind
• 7:07
  of
• 7:07
  swimming
• 7:08
  in
• 7:09
  a
• 7:09
  sea
• 7:10
  of
• 7:10
  make
• 7:10
  believe
• 7:11
  content.
• 7:12
  There's
• 7:12
  no
• 7:13
  real
• 7:13
  human
• 7:14
  connection,
• 7:14
  there's
• 7:14
  no
• 7:14
  conversation
• 7:15
  left.
• 7:16
  It
• 7:16
  is
• 7:17
  becoming
• 7:18
  average,
• 7:19
  repetitive,
• 7:21
  EM
• 7:21
  dashed.
• 7:22
  It
• 7:23
  all
• 7:23
  sounds
• 7:23
  the
• 7:23
  same.
• 7:24
  You
• 7:24
  know
• 7:24
  that
• 7:24
  AI
• 7:25
  sound.
• 7:25
  Oh,
• 7:26
  it's
• 7:26
  not
• 7:26
  this,
• 7:26
  it's
• 7:27
  that
• 7:28
  or
• 7:28
  it
• 7:29
  talks
• 7:29
  in
• 7:30
  choppy
• 7:30
  sentences
• 7:31
  that
• 7:31
  are
• 7:31
  all
• 7:31
  short
• 7:32
  and
• 7:32
  they
• 7:32
  all
• 7:32
  say
• 7:32
  the
• 7:33
  same
• 7:33
  thing.
• 7:35
  And
• 7:35
  the
• 7:35
  trick
• 7:35
  is
• 7:36
  we're
• 7:36
  all
• 7:36
  kind
• 7:37
  of
• 7:37
  doing
• 7:37
  it,
• 7:37
  but
• 7:38
  I
• 7:38
  don't
• 7:38
  think
• 7:38
  we're
• 7:38
  fooling
• 7:39
  anybody.
• 7:41
  Do
• 7:41
  you
• 7:41
  think
• 7:41
  I'm
• 7:42
  curious?
• 7:42
  Do
• 7:42
  you
• 7:42
  think
• 7:43
  that
• 7:43
  we're
• 7:43
  fooling
• 7:43
  anybody?
• 7:46
  I
• 7:46
  don't
• 7:46
  think
• 7:46
  so.
• 7:49
  So
• 7:49
  what
• 7:50
  are
• 7:50
  we
• 7:50
  going
• 7:50
  to
• 7:50
  do
• 7:50
  about
• 7:50
  it?
• 7:52
  If
• 7:52
  you're
• 7:53
  running
• 7:53
  a
• 7:53
  solo
• 7:53
  business
• 7:53
  like
• 7:54
  I
• 7:54
  am,
• 7:54
  and
• 7:54
  many
• 7:55
  of
• 7:55
  you
• 7:55
  are,
• 7:56
  we
• 7:56
  have
• 7:56
  to
• 7:56
  feed
• 7:56
  the
• 7:57
  social
• 7:57
  media
• 7:57
  machine
• 7:58
  because
• 7:58
  we
• 7:59
  have
• 7:59
  to
• 7:59
  communicate
• 8:00
  on
• 8:00
  social
• 8:00
  and
• 8:00
  try
• 8:01
  to
• 8:01
  connect
• 8:01
  with
• 8:01
  our
• 8:01
  ideal
• 8:02
  audience.
• 8:02
  And
• 8:03
  if
• 8:03
  you're
• 8:03
  doing
• 8:03
  social
• 8:04
  media
• 8:04
  right
• 8:05
  with
• 8:05
  AI
• 8:05
  assist.
• 8:06
  You're
• 8:06
  giving
• 8:07
  it
• 8:07
  as
• 8:07
  much
• 8:07
  context
• 8:08
  as
• 8:08
  you
• 8:08
  can,
• 8:09
  as
• 8:09
  much
• 8:09
  conversation
• 8:10
  as
• 8:10
  you
• 8:10
  can.
• 8:11
  You're
• 8:11
  trying
• 8:11
  to
• 8:12
  make
• 8:12
  it
• 8:12
  sound
• 8:12
  like
• 8:13
  you.
• 8:14
  As
• 8:14
  human,
• 8:15
  like,
• 8:15
  as
• 8:15
  possible.
• 8:17
  And
• 8:17
  that's
• 8:17
  what
• 8:17
  leads
• 8:18
  me
• 8:18
  back
• 8:18
  to
• 8:18
  why
• 8:18
  this
• 8:18
  show
• 8:19
  needs
• 8:19
  to
• 8:19
  exist.
• 8:21
  This
• 8:21
  show
• 8:21
  needs
• 8:22
  to
• 8:22
  exist
• 8:22
  because
• 8:22
  we
• 8:23
  need
• 8:23
  to
• 8:23
  have
• 8:23
  a
• 8:24
  daily
• 8:24
  meeting
• 8:24
  for
• 8:24
  entrepreneurs
• 8:25
  in
• 8:25
  the
• 8:25
  United
• 8:25
  States.
• 8:26
  We
• 8:26
  need
• 8:26
  to
• 8:26
  have
• 8:26
  a
• 8:26
  conversation
• 8:27
  that
• 8:27
  is
• 8:27
  in
• 8:28
  real
• 8:28
  time
• 8:29
  so
• 8:29
  I
• 8:29
  can
• 8:30
  look,
• 8:30
  hear
• 8:31
  and
• 8:31
  see
• 8:31
  your
• 8:32
  beautiful
• 8:32
  faces.
• 8:33
  And
• 8:33
  we
• 8:34
  can
• 8:34
  have
• 8:34
  a
• 8:34
  conversation
• 8:35
  where
• 8:35
  we're
• 8:36
  talking
• 8:36
  about
• 8:36
  what's
• 8:37
  actually
• 8:38
  happening,
• 8:39
  not
• 8:40
  a
• 8:40
  stream
• 8:40
  of
• 8:41
  highlight
• 8:41
  reel
• 8:41
  content
• 8:42
  that
• 8:42
  was
• 8:42
  written
• 8:43
  by
• 8:43
  a
• 8:43
  robot
• 8:44
  that
• 8:44
  maybe
• 8:45
  that
• 8:45
  person
• 8:45
  spent
• 8:46
  zero
• 8:46
  seconds
• 8:46
  putting
• 8:47
  any
• 8:47
  time
• 8:47
  into
• 8:48
  real
• 8:49
  emotional
• 8:50
  connections.
• 8:52
  That's
• 8:52
  why
• 8:52
  I'm
• 8:52
  bringing
• 8:53
  this
• 8:53
  show
• 8:53
  back.
• 8:54
  That's
• 8:54
  why
• 8:54
  I
• 8:55
  want
• 8:55
  to
• 8:55
  lead
• 8:55
  this
• 8:55
  conversation.
• 8:56
  Because
• 8:56
  I
• 8:57
  think
• 8:57
  we've
• 8:57
  reached
• 8:58
  a
• 8:58
  point
• 8:58
  where
• 8:59
  we're
• 8:59
  just
• 8:59
  or
• 9:00
  soon
• 9:00
  going
• 9:00
  to
• 9:01
  be
• 9:01
  just
• 9:01
  as
• 9:01
  isolated
• 9:03
  as
• 9:03
  we
• 9:03
  were
• 9:04
  back
• 9:05
  during
• 9:05
  the
• 9:05
  pandemic.
• 9:07
  So
• 9:07
  I
• 9:07
  want
• 9:07
  to
• 9:08
  be
• 9:08
  here
• 9:08
  for
• 9:08
  you
• 9:08
  and
• 9:08
  I
• 9:09
  want
• 9:09
  you
• 9:09
  to
• 9:09
  be
• 9:09
  here
• 9:09
  with
• 9:10
  me.
• 9:10
  And
• 9:10
  we
• 9:11
  are
• 9:11
  going
• 9:11
  to
• 9:11
  have
• 9:11
  this
• 9:11
  conversation
• 9:12
  because
• 9:13
  here's
• 9:14
  the
• 9:14
  rub.
• 9:15
  As
• 9:16
  we
• 9:16
  go
• 9:16
  out
• 9:16
  and
• 9:16
  share
• 9:17
  our
• 9:17
  story
• 9:17
  on
• 9:17
  social
• 9:18
  media,
• 9:19
  the
• 9:19
  question
• 9:19
  is,
• 9:20
  is
• 9:20
  it
• 9:20
  better
• 9:20
  to
• 9:21
  be
• 9:21
  present
• 9:22
  or
• 9:22
  to
• 9:23
  have
• 9:23
  presence?
• 9:25
  Is
• 9:25
  it
• 9:25
  better
• 9:26
  to
• 9:26
  be
• 9:27
  in
• 9:27
  their
• 9:27
  feed
• 9:27
  so
• 9:28
  they
• 9:28
  can
• 9:28
  see
• 9:28
  your
• 9:28
  robotic
• 9:29
  junk?
• 9:30
  Or
• 9:31
  to
• 9:31
  actually
• 9:32
  be
• 9:32
  real,
• 9:33
  to
• 9:34
  actually
• 9:34
  have
• 9:34
  an
• 9:34
  opinion,
• 9:35
  to
• 9:35
  have
• 9:35
  a
• 9:35
  conversation,
• 9:36
  to
• 9:36
  be
• 9:36
  authentic
• 9:37
  and
• 9:37
  share
• 9:38
  what
• 9:38
  you
• 9:38
  believe.
• 9:40
  Because
• 9:40
  in
• 9:40
  early
• 9:41
  November,
• 9:41
  I
• 9:41
  was
• 9:42
  looking
• 9:42
  through,
• 9:42
  what
• 9:42
  was
• 9:42
  I
• 9:43
  going
• 9:43
  to
• 9:43
  do
• 9:43
  here?
• 9:43
  What
• 9:44
  was
• 9:44
  I
• 9:44
  going
• 9:44
  to
• 9:44
  do
• 9:44
  with
• 9:44
  the
• 9:44
  sboc?
• 9:45
  What
• 9:45
  was
• 9:45
  I
• 9:45
  going
• 9:45
  to
• 9:45
  do
• 9:46
  with
• 9:46
  sharing
• 9:46
  content
• 9:47
  and
• 9:47
  bringing
• 9:47
  people
• 9:48
  together?
• 9:48
  And
• 9:48
  I
• 9:49
  realized
• 9:49
  that
• 9:50
  no
• 9:50
  matter
• 9:50
  how
• 9:51
  strong
• 9:51
  my
• 9:51
  social
• 9:52
  media
• 9:52
  content
• 9:52
  might
• 9:53
  be
• 9:54
  like,
• 9:54
  if
• 9:54
  it
• 9:54
  was
• 9:54
  doing
• 9:55
  well,
• 9:55
  it's
• 9:55
  still
• 9:55
  kind
• 9:56
  of
• 9:56
  a
• 9:56
  soulless
• 9:56
  conversation.
• 9:58
  There's
• 9:58
  no
• 9:58
  human
• 9:58
  connection.
• 10:00
  So
• 10:00
  that's
• 10:01
  what
• 10:01
  this
• 10:01
  show
• 10:01
  is
• 10:02
  here
• 10:02
  to
• 10:02
  do,
• 10:02
  to
• 10:02
  create
• 10:03
  a
• 10:03
  daily
• 10:03
  meeting
• 10:04
  for
• 10:04
  small
• 10:04
  business
• 10:04
  owners
• 10:05
  to
• 10:05
  learn
• 10:05
  from
• 10:06
  one
• 10:06
  another,
• 10:06
  to
• 10:07
  celebrate
• 10:07
  our
• 10:07
  wins
• 10:08
  together,
• 10:08
  to
• 10:08
  stay
• 10:08
  on
• 10:09
  top
• 10:09
  of
• 10:09
  the
• 10:09
  trends
• 10:09
  that
• 10:10
  we
• 10:10
  need
• 10:10
  to
• 10:10
  know,
• 10:10
  and
• 10:11
  of
• 10:11
  course,
• 10:11
  to
• 10:12
  make
• 10:12
  the
• 10:12
  most
• 10:12
  money
• 10:12
  possible.
• 10:13
  Because
• 10:14
  I
• 10:14
  love
• 10:14
  money
• 10:14
  and
• 10:15
  I'm
• 10:15
  pretty
• 10:15
  sure
• 10:15
  you
• 10:16
  do,
• 10:16
  too.
• 10:17
  So
• 10:17
  we're
• 10:17
  going
• 10:17
  to
• 10:17
  build
• 10:17
  the
• 10:18
  small
• 10:18
  business
• 10:18
  lifestyle
• 10:19
  that
• 10:19
  works
• 10:19
  and
• 10:19
  we're
• 10:19
  going
• 10:19
  to
• 10:19
  do
• 10:20
  it
• 10:20
  around
• 10:20
  this
• 10:20
  show.
• 10:21
  I'm
• 10:22
  really
• 10:22
  excited
• 10:22
  to
• 10:23
  have
• 10:23
  you
• 10:23
  here
• 10:23
  now
• 10:24
  to
• 10:24
  make
• 10:24
  sure
• 10:24
  that
• 10:24
  that
• 10:25
  real
• 10:25
  people
• 10:25
  part
• 10:26
  works.
• 10:27
  Make
• 10:27
  sure
• 10:27
  you
• 10:27
  put
• 10:28
  it
• 10:28
  into
• 10:29
  the
• 10:29
  chat,
• 10:30
  your
• 10:30
  business
• 10:30
  name,
• 10:31
  your
• 10:31
  links,
• 10:32
  and
• 10:32
  you
• 10:32
  say
• 10:32
  hello
• 10:33
  to
• 10:33
  the
• 10:33
  people
• 10:33
  that
• 10:33
  are
• 10:33
  there.
• 10:34
  Because
• 10:34
  we
• 10:34
  currently
• 10:34
  are
• 10:35
  broadcasting
• 10:35
  on
• 10:36
  eight
• 10:36
  different
• 10:37
  platforms
• 10:37
  all
• 10:37
  at
• 10:38
  once.
• 10:38
  So
• 10:39
  when
• 10:39
  we
• 10:39
  click
• 10:39
  the
• 10:40
  button,
• 10:40
  we
• 10:40
  can
• 10:41
  show
• 10:41
  everyone
• 10:41
  that's
• 10:42
  watching
• 10:42
  in
• 10:43
  real
• 10:43
  time.
• 10:43
  On
• 10:44
  the
• 10:44
  screen
• 10:44
  and
• 10:45
  see
• 10:45
  the
• 10:45
  conversation
• 10:46
  that's
• 10:46
  happening.
• 10:47
  So
• 10:47
  make
• 10:47
  sure
• 10:48
  that
• 10:48
  you
• 10:48
  leave
• 10:49
  your
• 10:49
  thoughts
• 10:50
  inside
• 10:50
  the
• 10:50
  chat.
• 10:51
  Now,
• 10:52
  this
• 10:52
  show
• 10:52
  is
• 10:53
  going
• 10:53
  to
• 10:53
  be
• 10:53
  today
• 10:53
  and
• 10:53
  Wednesday,
• 10:54
  the
• 10:54
  next
• 10:54
  week,
• 10:54
  today
• 10:55
  and
• 10:55
  Wednesday.
• 10:56
  And
• 10:56
  then
• 10:56
  we're
• 10:56
  going
• 10:56
  full
• 10:56
  time
• 10:57
  Monday
• 10:57
  through
• 10:57
  Thursday
• 10:58
  as
• 10:58
  of
• 10:59
  February
• 10:59
  2nd.
• 11:00
  And
• 11:00
  for
• 11:00
  some
• 11:00
  reason,
• 11:01
  if
• 11:01
  you
• 11:01
  can't
• 11:01
  make
• 11:01
  it
• 11:02
  live
• 11:02
  because
• 11:02
  you've
• 11:02
  got
• 11:02
  clients
• 11:03
  to
• 11:03
  service
• 11:03
  and
• 11:03
  things
• 11:04
  to
• 11:04
  do,
• 11:04
  the
• 11:05
  show
• 11:05
  will
• 11:05
  be
• 11:05
  put
• 11:05
  out
• 11:05
  on
• 11:06
  all
• 11:06
  the
• 11:06
  podcast
• 11:07
  aggregators.
• 11:08
  It'll
• 11:08
  be
• 11:08
  here
• 11:08
  on
• 11:09
  YouTube
• 11:09
  as
• 11:09
  well.
• 11:10
  This
• 11:10
  is
• 11:11
  going
• 11:11
  to
• 11:11
  be
• 11:11
  our
• 11:11
  daily
• 11:11
  meeting
• 11:12
  for
• 11:12
  live
• 11:12
  conversation.
• 11:14
  That's
• 11:15
  what
• 11:15
  we're
• 11:16
  doing
• 11:16
  here.
• 11:22
  Protect
• 11:23
  your
• 11:23
  business
• 11:24
  if
• 11:24
  your
• 11:24
  customers
• 11:25
  left
• 11:25
  you
• 11:26
  in
• 11:26
  an
• 11:26
  instant.
• 11:27
  And
• 11:27
  the
• 11:27
  reason
• 11:27
  why
• 11:28
  this
• 11:28
  is
• 11:28
  on
• 11:28
  my
• 11:28
  mind
• 11:29
  today
• 11:29
  is
• 11:30
  because
• 11:31
  the
• 11:31
  city
• 11:31
  of
• 11:31
  Vail,
• 11:32
  Colorado,
• 11:33
  mountains
• 11:34
  all
• 11:34
  around
• 11:35
  it.
• 11:35
  What
• 11:36
  do
• 11:36
  they
• 11:36
  do
• 11:36
  to
• 11:36
  make
• 11:36
  a
• 11:37
  ton
• 11:37
  of
• 11:37
  money?
• 11:37
  Ski
• 11:38
  slopes.
• 11:38
  Right.
• 11:39
  They
• 11:39
  want
• 11:39
  a
• 11:39
  lot
• 11:39
  of
• 11:40
  snow,
• 11:40
  so
• 11:40
  a
• 11:40
  lot
• 11:40
  of
• 11:40
  people
• 11:41
  come
• 11:41
  out
• 11:41
  there
• 11:41
  and
• 11:41
  ski.
• 11:42
  Well,
• 11:42
  they
• 11:43
  haven't
• 11:43
  had
• 11:43
  a
• 11:43
  lot
• 11:43
  of
• 11:43
  snow.
• 11:44
  In
• 11:44
  fact,
• 11:44
  they've
• 11:44
  had
• 11:45
  very
• 11:45
  little
• 11:46
  snow
• 11:46
  this
• 11:47
  year.
• 11:47
  And
• 11:47
  They've
• 11:48
  cut
• 11:48
  their
• 11:48
  2026
• 11:49
  earnings
• 11:49
  outlook
• 11:50
  big
• 11:50
  time.
• 11:51
  Because.
• 11:51
  Because
• 11:51
  there
• 11:51
  hasn't
• 11:52
  been
• 11:52
  enough
• 11:52
  snow.
• 11:52
  And
• 11:52
  they've
• 11:53
  had
• 11:53
  a
• 11:53
  20%
• 11:53
  drop
• 11:54
  in
• 11:54
  visitors
• 11:55
  to
• 11:55
  their
• 11:56
  resorts.
• 11:57
  It's
• 11:57
  the
• 11:57
  worst
• 11:58
  snowpack
• 11:59
  since
• 12:00
  1978.
• 12:01
  So
• 12:01
  they
• 12:02
  are
• 12:02
  on
• 12:02
  really
• 12:02
  hard
• 12:03
  times
• 12:03
  in
• 12:04
  Vail.
• 12:05
  Now,
• 12:06
  you
• 12:06
  probably
• 12:06
  don't
• 12:06
  care
• 12:06
  about
• 12:07
  ski
• 12:07
  resorts.
• 12:08
  I'm
• 12:08
  not
• 12:08
  bringing
• 12:08
  it
• 12:08
  up
• 12:09
  to
• 12:09
  talk
• 12:09
  about
• 12:09
  ski
• 12:09
  resorts,
• 12:10
  but
• 12:10
  I'm
• 12:11
  bringing
• 12:11
  this
• 12:11
  up
• 12:11
  to
• 12:11
  talk
• 12:12
  about
• 12:12
  your
• 12:12
  business.
• 12:13
  And
• 12:14
  the
• 12:14
  question
• 12:14
  is,
• 12:15
  what
• 12:16
  if
• 12:16
  something
• 12:16
  happened
• 12:17
  outside
• 12:17
  of
• 12:18
  your
• 12:18
  control,
• 12:19
  could
• 12:19
  you
• 12:20
  survive
• 12:20
  it?
• 12:22
  How
• 12:22
  diverse
• 12:23
  is
• 12:23
  your
• 12:24
  product
• 12:24
  line
• 12:25
  such
• 12:25
  that
• 12:25
  if
• 12:25
  this
• 12:26
  one
• 12:26
  product
• 12:26
  line
• 12:27
  went
• 12:27
  away,
• 12:27
  are
• 12:27
  you
• 12:28
  out
• 12:28
  of
• 12:28
  business?
• 12:29
  Well,
• 12:29
  I
• 12:29
  want
• 12:30
  to
• 12:30
  go
• 12:30
  through
• 12:30
  the
• 12:30
  different
• 12:30
  stages
• 12:31
  of
• 12:31
  buying
• 12:32
  to
• 12:32
  make
• 12:32
  sure
• 12:32
  that
• 12:33
  we're
• 12:33
  thinking
• 12:33
  about
• 12:33
  what
• 12:34
  you
• 12:34
  do
• 12:34
  and
• 12:35
  you've
• 12:35
  got
• 12:35
  something
• 12:36
  that
• 12:36
  people
• 12:36
  absolutely
• 12:37
  need.
• 12:38
  Even
• 12:38
  if
• 12:39
  the
• 12:39
  economy
• 12:40
  were
• 12:40
  to
• 12:40
  tank
• 12:41
  or
• 12:41
  for
• 12:41
  some
• 12:42
  reason
• 12:43
  they
• 12:43
  didn't
• 12:43
  want
• 12:43
  to
• 12:43
  choose
• 12:44
  to
• 12:44
  spend
• 12:44
  money
• 12:44
  with
• 12:44
  you.
• 12:46
  So
• 12:46
  what
• 12:46
  might
• 12:46
  be
• 12:46
  out
• 12:47
  of
• 12:47
  your
• 12:47
  control?
• 12:47
  You're
• 12:48
  a
• 12:48
  snowplow
• 12:48
  business
• 12:49
  and
• 12:49
  there's
• 12:49
  no
• 12:49
  snow.
• 12:50
  You're
• 12:51
  a
• 12:51
  travel
• 12:51
  advisor
• 12:52
  and
• 12:52
  the
• 12:52
  economy
• 12:53
  dumps.
• 12:54
  Or
• 12:54
  Mitch
• 12:54
  the
• 12:54
  Jeweler.
• 12:56
  You
• 12:56
  know,
• 12:56
  are
• 12:56
  people
• 12:57
  going
• 12:57
  to
• 12:57
  buy
• 12:57
  expensive
• 12:58
  lavish
• 12:59
  jewelry
• 12:59
  for
• 12:59
  beautiful
• 13:00
  wives
• 13:00
  named
• 13:01
  Abby?
• 13:01
  Not
• 13:02
  if
• 13:02
  I
• 13:02
  don't
• 13:02
  have
• 13:02
  any
• 13:02
  money.
• 13:04
  Remodeling,
• 13:05
  family
• 13:05
  photography,
• 13:06
  Abby,
• 13:07
  all
• 13:07
  of
• 13:07
  this
• 13:07
  stuff
• 13:08
  might
• 13:08
  be
• 13:08
  at
• 13:08
  risk
• 13:09
  if
• 13:09
  your
• 13:10
  only
• 13:10
  product
• 13:11
  is
• 13:12
  at
• 13:12
  the
• 13:12
  top.
• 13:12
  The
• 13:13
  least
• 13:13
  needed
• 13:14
  type
• 13:15
  of
• 13:15
  sale
• 13:16
  for
• 13:17
  a
• 13:18
  client.
• 13:18
  So
• 13:19
  let's
• 13:19
  review
• 13:19
  the
• 13:19
  different
• 13:20
  buying
• 13:20
  motivators
• 13:21
  and
• 13:21
  I've
• 13:21
  got
• 13:21
  a
• 13:21
  few
• 13:21
  ideas
• 13:22
  on
• 13:22
  how
• 13:22
  maybe
• 13:23
  you
• 13:23
  can
• 13:24
  become
• 13:24
  more
• 13:24
  critical
• 13:25
  to
• 13:26
  people
• 13:26
  that
• 13:27
  have
• 13:27
  money.
• 13:27
  To
• 13:27
  spend
• 13:28
  even
• 13:28
  when
• 13:28
  they
• 13:28
  don't
• 13:28
  have
• 13:29
  a
• 13:29
  lot
• 13:29
  of
• 13:29
  it.
• 13:30
  So
• 13:30
  let's
• 13:31
  start
• 13:31
  with
• 13:32
  the
• 13:32
  most
• 13:33
  vulnerable,
• 13:35
  the
• 13:35
  weakest
• 13:36
  product
• 13:37
  you
• 13:37
  could
• 13:37
  offer
• 13:37
  people
• 13:38
  because
• 13:38
  this
• 13:38
  could
• 13:38
  go
• 13:39
  away
• 13:40
  in
• 13:40
  an
• 13:40
  instant.
• 13:40
  Very
• 13:41
  similar
• 13:41
  to
• 13:41
  no
• 13:41
  snow
• 13:42
  and
• 13:42
  veil.
• 13:43
  So
• 13:43
  the
• 13:44
  most
• 13:44
  vulnerable
• 13:46
  type
• 13:46
  of
• 13:46
  sale
• 13:47
  is
• 13:48
  if
• 13:48
  your
• 13:48
  clients
• 13:49
  are
• 13:49
  buying
• 13:49
  what
• 13:50
  you
• 13:50
  sell
• 13:50
  for
• 13:51
  pleasure
• 13:51
  in
• 13:52
  the
• 13:52
  present.
• 13:53
  Pleasure
• 13:54
  in
• 13:54
  the
• 13:54
  present.
• 13:55
  It's
• 13:55
  an
• 13:55
  entertainment
• 13:56
  product.
• 13:56
  It's
• 13:57
  dining
• 13:57
  out
• 13:57
  at
• 13:57
  a
• 13:58
  fancy
• 13:58
  restaurant.
• 13:59
  Impulse
• 14:00
  purchases.
• 14:01
  It's
• 14:02
  the
• 14:02
  first
• 14:02
  line
• 14:02
  item
• 14:03
  that
• 14:03
  goes
• 14:03
  away
• 14:03
  when
• 14:04
  anxiety
• 14:05
  spikes.
• 14:06
  The
• 14:06
  economy
• 14:06
  tanks.
• 14:07
  People
• 14:07
  get
• 14:07
  a
• 14:08
  little
• 14:08
  bit
• 14:09
  like
• 14:09
  this.
• 14:09
  So
• 14:10
  it's
• 14:10
  pleasure
• 14:10
  in
• 14:11
  the
• 14:11
  present.
• 14:12
  Is
• 14:12
  that
• 14:12
  what
• 14:13
  you
• 14:13
  sell?
• 14:14
  Pleasure
• 14:14
  in
• 14:14
  the
• 14:14
  present.
• 14:16
  The
• 14:16
  next
• 14:17
  layer
• 14:17
  down
• 14:18
  would
• 14:18
  be
• 14:19
  pleasure
• 14:20
  in
• 14:20
  the
• 14:20
  future.
• 14:22
  So
• 14:22
  even
• 14:22
  when
• 14:22
  the
• 14:23
  economy's
• 14:23
  bad,
• 14:23
  and
• 14:24
  Tanya,
• 14:25
  travel
• 14:25
  advisor
• 14:26
  is
• 14:26
  quick
• 14:26
  to
• 14:26
  point
• 14:26
  out
• 14:26
  to
• 14:27
  me,
• 14:27
  people
• 14:27
  still
• 14:28
  will
• 14:28
  take
• 14:28
  dream
• 14:29
  trips.
• 14:29
  They'll
• 14:30
  save
• 14:30
  up
• 14:30
  for
• 14:30
  it
• 14:30
  and
• 14:30
  they'll
• 14:31
  do
• 14:31
  it
• 14:31
  because
• 14:31
  it's
• 14:31
  important.
• 14:33
  But
• 14:33
  some
• 14:33
  other
• 14:34
  purchases
• 14:34
  that
• 14:35
  may
• 14:35
  be
• 14:35
  a
• 14:35
  little
• 14:35
  more
• 14:36
  at
• 14:36
  risk.
• 14:37
  Coaching
• 14:37
  programs,
• 14:38
  courses,
• 14:39
  optional
• 14:40
  things.
• 14:40
  This
• 14:41
  pleasure
• 14:41
  in
• 14:41
  the
• 14:42
  future.
• 14:42
  I
• 14:42
  would
• 14:42
  like
• 14:42
  to
• 14:43
  learn
• 14:43
  how
• 14:43
  to
• 14:44
  xyz.
• 14:44
  I
• 14:45
  don't
• 14:45
  need
• 14:45
  to.
• 14:45
  I
• 14:46
  would
• 14:46
  like
• 14:46
  to
• 14:47
  pleasure
• 14:48
  in
• 14:48
  the
• 14:48
  future.
• 14:49
  These
• 14:49
  aspirational
• 14:50
  purchases
• 14:51
  that
• 14:51
  are
• 14:51
  there.
• 14:52
  So
• 14:52
  that
• 14:52
  is
• 14:53
  the
• 14:53
  next
• 14:54
  one.
• 14:54
  Because
• 14:54
  they
• 14:55
  may
• 14:55
  say
• 14:55
  to
• 14:55
  themselves,
• 14:56
  I
• 14:56
  see
• 14:56
  what
• 14:57
  you've
• 14:57
  got
• 14:57
  here,
• 14:57
  but
• 14:57
  I'm
• 14:57
  going
• 14:58
  to
• 14:58
  start
• 14:58
  that
• 14:58
  next
• 14:58
  month
• 14:58
  because
• 14:59
  money's
• 14:59
  a
• 14:59
  little
• 14:59
  bit
• 14:59
  tight.
• 15:01
  Is
• 15:01
  that
• 15:01
  your
• 15:01
  product?
• 15:03
  So
• 15:03
  think
• 15:03
  about
• 15:03
  what
• 15:04
  you
• 15:04
  sell.
• 15:04
  The
• 15:05
  first
• 15:05
  layer
• 15:05
  is
• 15:06
  pleasure
• 15:07
  in
• 15:07
  the
• 15:07
  present.
• 15:08
  The
• 15:08
  second
• 15:08
  layer
• 15:09
  is
• 15:10
  pleasure
• 15:11
  in
• 15:11
  the
• 15:11
  future.
• 15:12
  Okay.
• 15:13
  The
• 15:14
  next
• 15:14
  layer
• 15:14
  down
• 15:15
  would
• 15:16
  be
• 15:16
  pain.
• 15:18
  Pain
• 15:19
  in
• 15:19
  the
• 15:19
  future.
• 15:20
  So
• 15:20
  this
• 15:20
  is
• 15:20
  more
• 15:21
  urgent.
• 15:21
  People
• 15:21
  are
• 15:22
  not
• 15:22
  going
• 15:22
  to
• 15:22
  not
• 15:23
  solve
• 15:23
  these
• 15:23
  last
• 15:24
  two
• 15:24
  problems
• 15:24
  because
• 15:25
  it's
• 15:25
  going
• 15:25
  to
• 15:25
  get
• 15:25
  rid
• 15:26
  of
• 15:26
  pain
• 15:26
  in
• 15:26
  the
• 15:26
  future.
• 15:27
  So
• 15:27
  pain
• 15:28
  in
• 15:28
  the
• 15:28
  future
• 15:28
  is
• 15:28
  a
• 15:28
  strong
• 15:29
  one,
• 15:30
  but
• 15:30
  they
• 15:31
  still
• 15:31
  have
• 15:31
  to
• 15:31
  have
• 15:31
  a
• 15:32
  little
• 15:32
  belief
• 15:32
  to
• 15:33
  pull
• 15:33
  the
• 15:33
  trigger.
• 15:34
  So
• 15:34
  an
• 15:34
  insurance
• 15:35
  policy,
• 15:37
  security
• 15:38
  compliance,
• 15:40
  preventative
• 15:41
  maintenance.
• 15:41
  That's
• 15:41
  a
• 15:41
  really
• 15:42
  good
• 15:42
  one.
• 15:42
  Hey,
• 15:43
  your
• 15:43
  right
• 15:44
  tire
• 15:44
  doesn't
• 15:45
  look
• 15:45
  that
• 15:46
  great.
• 15:46
  You
• 15:46
  don't
• 15:47
  have
• 15:47
  to
• 15:47
  change
• 15:47
  it
• 15:48
  today,
• 15:48
  but
• 15:48
  you
• 15:48
  really
• 15:49
  should.
• 15:51
  It
• 15:51
  triggers
• 15:52
  that
• 15:52
  fear
• 15:52
  mechanism.
• 15:53
  And
• 15:54
  someone
• 15:54
  might
• 15:54
  say,
• 15:55
  you
• 15:55
  know
• 15:55
  what?
• 15:55
  I'm
• 15:55
  going
• 15:55
  to
• 15:55
  gamble
• 15:56
  on
• 15:56
  it.
• 15:56
  I
• 15:56
  know
• 15:56
  it
• 15:57
  needs
• 15:57
  to
• 15:57
  happen,
• 15:57
  but
• 15:57
  not
• 15:58
  now.
• 15:59
  So
• 15:59
  maybe
• 16:00
  it'll
• 16:00
  happen,
• 16:00
  maybe
• 16:00
  it
• 16:00
  won't
• 16:01
  happen
• 16:01
  to
• 16:01
  me.
• 16:02
  That's
• 16:03
  the
• 16:03
  third
• 16:03
  layer
• 16:04
  down.
• 16:05
  And
• 16:05
  then
• 16:05
  the
• 16:05
  final
• 16:06
  layer,
• 16:08
  pain
• 16:08
  in
• 16:08
  the
• 16:09
  present.
• 16:10
  This
• 16:10
  is
• 16:10
  the
• 16:11
  one
• 16:11
  that
• 16:11
  if
• 16:11
  you're
• 16:11
  selling,
• 16:12
  people
• 16:13
  are
• 16:13
  going
• 16:13
  to
• 16:13
  buy,
• 16:14
  provided
• 16:15
  aliens
• 16:15
  don't
• 16:16
  land.
• 16:16
  People
• 16:17
  are
• 16:17
  going
• 16:17
  to
• 16:17
  buy
• 16:17
  to
• 16:18
  solve
• 16:19
  pain
• 16:19
  in
• 16:19
  the
• 16:19
  present.
• 16:20
  Primal
• 16:22
  evergreen
• 16:23
  toilet
• 16:24
  overflows.
• 16:25
  You
• 16:25
  call
• 16:25
  the
• 16:25
  plumber.
• 16:26
  Your
• 16:26
  tooth
• 16:27
  is
• 16:27
  killing
• 16:27
  you.
• 16:27
  You
• 16:28
  go
• 16:28
  to
• 16:28
  the
• 16:28
  dentist,
• 16:29
  your
• 16:30
  server
• 16:30
  crashes,
• 16:31
  your
• 16:31
  computer
• 16:31
  and
• 16:31
  your
• 16:31
  business
• 16:32
  are
• 16:32
  down.
• 16:32
  You're
• 16:32
  going
• 16:32
  to
• 16:33
  pay
• 16:33
  whatever
• 16:33
  it
• 16:33
  takes
• 16:33
  to
• 16:33
  make
• 16:34
  it
• 16:34
  go
• 16:34
  away.
• 16:34
  See
• 16:34
  what
• 16:34
  I
• 16:35
  mean?
• 16:35
  So
• 16:35
  if
• 16:35
  you
• 16:36
  contrast
• 16:37
  pain
• 16:38
  in
• 16:38
  the
• 16:38
  present
• 16:39
  with
• 16:40
  pleasure
• 16:40
  in
• 16:41
  the
• 16:41
  present,
• 16:42
  someone
• 16:42
  could
• 16:42
  say,
• 16:43
  yeah,
• 16:43
  we're
• 16:43
  not.
• 16:43
  We're
• 16:43
  going
• 16:44
  to
• 16:44
  eat
• 16:44
  at
• 16:44
  home
• 16:44
  tonight.
• 16:46
  Very
• 16:46
  flimsy
• 16:47
  value
• 16:48
  prop.
• 16:49
  Or
• 16:50
  wow,
• 16:51
  as
• 16:51
  a
• 16:51
  comedian
• 16:52
  once
• 16:52
  said,
• 16:52
  there's
• 16:52
  poop
• 16:52
  in
• 16:53
  the
• 16:53
  bathtub.
• 16:54
  Okay,
• 16:54
  I'm
• 16:54
  calling
• 16:54
  somebody.
• 16:54
  Poop
• 16:55
  in
• 16:55
  the
• 16:55
  bath.
• 16:55
  I'm
• 16:55
  calling.
• 16:56
  There's
• 16:56
  no
• 16:56
  poop
• 16:56
  in
• 16:57
  the
• 16:57
  bathtub.
• 16:57
  That's
• 16:57
  not
• 16:57
  happening.
• 16:59
  So
• 16:59
  where
• 17:00
  does
• 17:00
  your
• 17:00
  product
• 17:00
  lie?
• 17:02
  Pleasure
• 17:02
  in
• 17:02
  the
• 17:02
  present,
• 17:03
  Pleasure
• 17:03
  in
• 17:03
  the
• 17:04
  future.
• 17:04
  Pain
• 17:04
  in
• 17:04
  the
• 17:04
  fat
• 17:05
  in
• 17:05
  the
• 17:05
  future.
• 17:05
  Pain
• 17:06
  in
• 17:06
  the
• 17:06
  present.
• 17:07
  Now,
• 17:08
  if
• 17:08
  you're
• 17:08
  in
• 17:08
  the
• 17:08
  first
• 17:08
  two
• 17:09
  exclusively,
• 17:11
  you
• 17:12
  need
• 17:12
  to
• 17:12
  reconsider
• 17:12
  your
• 17:13
  Prof.
• 17:13
  Product
• 17:13
  offerings,
• 17:15
  because
• 17:15
  I
• 17:15
  think
• 17:16
  we
• 17:16
  should
• 17:16
  create
• 17:16
  a
• 17:16
  product
• 17:17
  that's
• 17:17
  further
• 17:17
  down
• 17:17
  the
• 17:18
  pipe
• 17:18
  for
• 17:18
  you
• 17:19
  to
• 17:19
  give
• 17:19
  you
• 17:19
  something
• 17:19
  to
• 17:20
  lean
• 17:20
  back
• 17:20
  on
• 17:21
  should
• 17:21
  things
• 17:22
  get
• 17:22
  a
• 17:22
  little
• 17:23
  sketchy.
• 17:24
  And
• 17:24
  I
• 17:24
  have
• 17:24
  an
• 17:24
  example
• 17:25
  for
• 17:25
  the
• 17:26
  travel
• 17:26
  advisor.
• 17:27
  Or
• 17:27
  we
• 17:27
  could
• 17:27
  also
• 17:27
  do
• 17:27
  Mitch
• 17:28
  the
• 17:28
  jeweler,
• 17:28
  who's
• 17:28
  tuned
• 17:29
  in
• 17:29
  this
• 17:29
  morning.
• 17:30
  So
• 17:30
  let's
• 17:30
  do
• 17:30
  the
• 17:31
  jeweler
• 17:31
  first.
• 17:32
  Pleasure
• 17:33
  in
• 17:33
  the
• 17:33
  future
• 17:34
  would
• 17:34
  be
• 17:35
  just
• 17:35
  stopping
• 17:36
  by
• 17:36
  on
• 17:36
  a
• 17:36
  whim
• 17:37
  to
• 17:37
  buy
• 17:37
  Abby
• 17:38
  a
• 17:38
  big
• 17:39
  diamond
• 17:40
  tennis
• 17:40
  bracelet
• 17:41
  just
• 17:41
  because
• 17:41
  I
• 17:41
  love
• 17:41
  her
• 17:42
  so
• 17:42
  much.
• 17:42
  Abby's
• 17:43
  my
• 17:43
  wife,
• 17:43
  by
• 17:44
  the
• 17:44
  way.
• 17:45
  Okay,
• 17:45
  cool.
• 17:46
  But
• 17:46
  if
• 17:46
  I
• 17:46
  was
• 17:46
  really
• 17:46
  hard
• 17:47
  up
• 17:47
  for
• 17:47
  money,
• 17:47
  I
• 17:48
  wouldn't
• 17:48
  do
• 17:48
  that.
• 17:50
  Now,
• 17:50
  one
• 17:50
  of
• 17:50
  the
• 17:50
  things
• 17:50
  that's
• 17:51
  pain
• 17:51
  in
• 17:51
  the
• 17:51
  present
• 17:52
  that
• 17:53
  jewelers
• 17:53
  do
• 17:53
  well
• 17:54
  is
• 17:54
  I
• 17:54
  need
• 17:54
  to
• 17:55
  propose
• 17:55
  to
• 17:55
  Abby.
• 17:56
  I
• 17:56
  need
• 17:56
  a
• 17:56
  ring.
• 17:56
  So
• 17:57
  any
• 17:57
  good
• 17:57
  jeweler
• 17:57
  is
• 17:58
  already
• 17:58
  talking
• 17:58
  about
• 17:58
  engagement
• 17:59
  rings.
• 18:00
  Fine.
• 18:01
  But
• 18:01
  how
• 18:01
  else
• 18:02
  might
• 18:02
  they
• 18:03
  create
• 18:03
  a
• 18:03
  pain
• 18:04
  in
• 18:04
  the
• 18:04
  present
• 18:05
  product
• 18:06
  to
• 18:07
  move
• 18:07
  the
• 18:07
  urgency
• 18:08
  of
• 18:08
  their
• 18:08
  business
• 18:09
  up
• 18:09
  a
• 18:09
  little
• 18:09
  bit?
• 18:10
  Well,
• 18:10
  Mitch,
• 18:11
  member
• 18:11
  of
• 18:11
  the
• 18:11
  community,
• 18:12
  does
• 18:12
  a
• 18:12
  really
• 18:12
  good
• 18:13
  job
• 18:13
  of
• 18:13
  this.
• 18:14
  He
• 18:14
  balances
• 18:15
  his
• 18:15
  business
• 18:16
  with
• 18:16
  this
• 18:16
  beautiful
• 18:17
  showroom
• 18:17
  full
• 18:17
  of
• 18:18
  lavish
• 18:18
  jewelry.
• 18:19
  But
• 18:19
  he
• 18:19
  also
• 18:20
  is
• 18:20
  sitting
• 18:21
  on
• 18:21
  jewelry
• 18:22
  repair.
• 18:24
  Abby's
• 18:25
  engagement
• 18:25
  ring
• 18:25
  or
• 18:25
  wedding
• 18:26
  ring
• 18:26
  loses
• 18:26
  a
• 18:27
  diamond,
• 18:27
  she's
• 18:27
  going
• 18:27
  to
• 18:27
  take
• 18:28
  it
• 18:28
  in
• 18:28
  and
• 18:28
  get
• 18:28
  it
• 18:28
  fixed.
• 18:29
  That's
• 18:29
  a
• 18:30
  little
• 18:30
  more
• 18:30
  urgent,
• 18:30
  that
• 18:31
  I'm
• 18:31
  going
• 18:31
  to
• 18:31
  need
• 18:31
  something
• 18:32
  new.
• 18:33
  So
• 18:33
  that's
• 18:33
  an
• 18:33
  awesome
• 18:34
  example.
• 18:34
  So
• 18:34
  Mitch,
• 18:35
  if
• 18:35
  he
• 18:35
  didn't
• 18:36
  have
• 18:36
  jewelry
• 18:37
  repair,
• 18:37
  could
• 18:38
  look
• 18:38
  at
• 18:38
  his
• 18:38
  jewelry
• 18:38
  business
• 18:39
  and
• 18:39
  say,
• 18:39
  you
• 18:39
  know
• 18:39
  what?
• 18:40
  I
• 18:41
  could
• 18:41
  ensure
• 18:41
  the
• 18:42
  urgency
• 18:42
  of
• 18:42
  my
• 18:43
  business
• 18:43
  with
• 18:43
  my
• 18:43
  clients
• 18:44
  if
• 18:45
  I
• 18:45
  were
• 18:45
  to
• 18:45
  offer
• 18:45
  a
• 18:45
  product
• 18:46
  that
• 18:46
  might
• 18:46
  be
• 18:46
  a
• 18:46
  little
• 18:47
  bit
• 18:47
  more
• 18:47
  pain
• 18:47
  in
• 18:47
  the
• 18:48
  present.
• 18:49
  Another
• 18:50
  example,
• 18:50
  travel
• 18:51
  advisor.
• 18:52
  So
• 18:53
  Tanya,
• 18:53
  also
• 18:53
  a
• 18:54
  member
• 18:54
  of
• 18:54
  the
• 18:54
  community.
• 18:55
  So
• 18:56
  let's
• 18:56
  say
• 18:57
  she's
• 18:57
  selling
• 18:58
  a
• 18:59
  trip
• 18:59
  to
• 18:59
  Japan.
• 19:00
  We've
• 19:00
  always
• 19:00
  dreamed
• 19:01
  of
• 19:01
  going
• 19:01
  to
• 19:01
  Japan.
• 19:02
  Ooh,
• 19:02
  economic
• 19:03
  downturn.
• 19:05
  Not
• 19:05
  Going
• 19:05
  to
• 19:05
  go.
• 19:07
  So
• 19:07
  how
• 19:07
  might
• 19:08
  Tanya
• 19:08
  offer
• 19:09
  another
• 19:11
  product
• 19:11
  that's
• 19:11
  a
• 19:11
  little
• 19:11
  more
• 19:12
  urgent?
• 19:12
  And
• 19:12
  I
• 19:13
  had
• 19:13
  this
• 19:13
  idea
• 19:13
  driving
• 19:13
  back
• 19:14
  from
• 19:14
  the
• 19:14
  gym
• 19:14
  this
• 19:14
  morning
• 19:15
  and
• 19:15
  I
• 19:15
  wanted
• 19:16
  to
• 19:16
  share
• 19:16
  it
• 19:16
  because
• 19:16
  I
• 19:16
  thought,
• 19:17
  oh,
• 19:17
  yeah,
• 19:17
  this
• 19:17
  could
• 19:17
  really
• 19:17
  help
• 19:18
  Tanya
• 19:18
  out.
• 19:19
  So
• 19:20
  the
• 19:20
  idea
• 19:20
  would
• 19:20
  be,
• 19:21
  what
• 19:22
  if
• 19:22
  you
• 19:22
  were
• 19:22
  the
• 19:23
  emergency
• 19:23
  travel
• 19:24
  contact
• 19:25
  for
• 19:25
  all
• 19:25
  of
• 19:25
  your
• 19:26
  clients?
• 19:27
  Like
• 19:28
  you
• 19:28
  create
• 19:28
  an
• 19:28
  emergency
• 19:29
  folio
• 19:30
  for
• 19:30
  them
• 19:31
  because
• 19:32
  there's
• 19:32
  pleasure
• 19:33
  travel,
• 19:33
  then
• 19:33
  there's
• 19:34
  gotta
• 19:34
  go
• 19:34
  right
• 19:34
  now
• 19:35
  travel.
• 19:36
  So
• 19:36
  if
• 19:36
  you
• 19:36
  got
• 19:36
  a
• 19:36
  call
• 19:36
  today
• 19:37
  that
• 19:37
  a
• 19:37
  loved
• 19:38
  one
• 19:38
  of
• 19:38
  yours
• 19:38
  from
• 19:39
  way
• 19:39
  across
• 19:39
  the
• 19:39
  country
• 19:40
  was
• 19:40
  in
• 19:40
  the
• 19:41
  hospital
• 19:41
  and
• 19:41
  you
• 19:41
  had
• 19:41
  to
• 19:41
  get
• 19:42
  there
• 19:42
  as
• 19:42
  quickly
• 19:42
  as
• 19:42
  possible,
• 19:43
  like
• 19:44
  you
• 19:44
  gotta
• 19:44
  leave
• 19:44
  today.
• 19:46
  Well,
• 19:46
  if
• 19:46
  your
• 19:47
  life
• 19:47
  was
• 19:47
  cast
• 19:47
  into
• 19:48
  emotional
• 19:48
  chaos,
• 19:49
  what
• 19:49
  if
• 19:50
  you
• 19:50
  could
• 19:50
  go
• 19:50
  to
• 19:50
  your
• 19:50
  travel
• 19:51
  advisor
• 19:51
  and
• 19:51
  say,
• 19:51
  I
• 19:51
  gotta
• 19:52
  get
• 19:52
  to
• 19:52
  Los
• 19:52
  Angeles
• 19:52
  tonight.
• 19:54
  And
• 19:54
  that
• 19:54
  travel
• 19:55
  advisor
• 19:55
  already
• 19:56
  had
• 19:56
  an
• 19:56
  emergency
• 19:57
  folio
• 19:57
  ready
• 19:58
  for
• 19:58
  you,
• 19:59
  knew
• 19:59
  what
• 20:00
  airlines,
• 20:01
  what
• 20:01
  hotels
• 20:01
  to
• 20:02
  book,
• 20:02
  do
• 20:02
  you
• 20:02
  want
• 20:02
  to
• 20:03
  rent
• 20:03
  a
• 20:03
  car
• 20:03
  or
• 20:03
  not?
• 20:04
  And
• 20:04
  it's
• 20:04
  one
• 20:05
  call
• 20:05
  and
• 20:05
  you're
• 20:05
  done.
• 20:07
  You're
• 20:07
  there
• 20:07
  for
• 20:08
  your
• 20:08
  clients
• 20:09
  when
• 20:09
  they
• 20:09
  need
• 20:09
  you.
• 20:09
  Because
• 20:10
  that's
• 20:10
  a
• 20:11
  situation
• 20:11
  where
• 20:11
  I'm
• 20:12
  traveling
• 20:13
  whether
• 20:14
  I'd
• 20:14
  like
• 20:14
  to
• 20:15
  or
• 20:15
  not.
• 20:16
  It
• 20:16
  is
• 20:17
  pain
• 20:17
  in
• 20:17
  the
• 20:17
  present.
• 20:19
  And
• 20:19
  if
• 20:20
  Tanya
• 20:20
  knew
• 20:20
  all
• 20:20
  of
• 20:21
  our
• 20:21
  travel
• 20:21
  preferences,
• 20:22
  which
• 20:22
  she
• 20:23
  does
• 20:23
  because
• 20:23
  she
• 20:23
  books
• 20:24
  our
• 20:24
  pleasure
• 20:24
  travel,
• 20:25
  if
• 20:26
  she
• 20:26
  was
• 20:26
  also
• 20:26
  talking
• 20:27
  to
• 20:27
  her
• 20:27
  clients
• 20:28
  to
• 20:28
  set
• 20:28
  up
• 20:28
  the
• 20:28
  emergency
• 20:29
  folio,
• 20:29
  that
• 20:30
  it's
• 20:30
  literally
• 20:30
  one
• 20:31
  call
• 20:31
  and
• 20:31
  you're
• 20:31
  good,
• 20:32
  that
• 20:32
  could
• 20:33
  start
• 20:33
  a
• 20:33
  conversation
• 20:33
  with
• 20:34
  clients
• 20:35
  that
• 20:35
  gets
• 20:36
  you
• 20:36
  some
• 20:36
  business.
• 20:36
  Even
• 20:37
  when
• 20:37
  things
• 20:37
  aren't
• 20:38
  as
• 20:38
  great,
• 20:39
  it
• 20:39
  could
• 20:40
  keep
• 20:40
  things
• 20:40
  going
• 20:40
  if
• 20:40
  the
• 20:41
  business,
• 20:41
  the
• 20:41
  economy
• 20:42
  were
• 20:42
  to
• 20:42
  downturn.
• 20:43
  Now,
• 20:43
  I
• 20:43
  use
• 20:44
  these
• 20:44
  two
• 20:44
  examples
• 20:44
  not
• 20:45
  because
• 20:45
  they're
• 20:45
  the
• 20:46
  greatest
• 20:46
  examples
• 20:46
  of
• 20:47
  all
• 20:47
  time.
• 20:47
  I'm
• 20:48
  using
• 20:48
  these
• 20:48
  examples.
• 20:49
  So
• 20:49
  you're
• 20:49
  sitting
• 20:50
  there
• 20:50
  thinking,
• 20:51
  huh,
• 20:53
  what
• 20:54
  should
• 20:54
  I
• 20:54
  be
• 20:54
  offering?
• 20:55
  Alan
• 20:56
  Fisher,
• 20:57
  travel
• 20:57
  or
• 20:57
  investment
• 20:58
  advisor,
• 20:59
  who's
• 20:59
  on
• 20:59
  the
• 20:59
  call?
• 21:01
  Pleasure
• 21:01
  in
• 21:01
  the
• 21:01
  future
• 21:02
  or
• 21:02
  pain
• 21:03
  in
• 21:03
  the
• 21:03
  future
• 21:04
  might
• 21:04
  be,
• 21:04
  you
• 21:04
  know
• 21:04
  what?
• 21:04
  I
• 21:05
  got
• 21:05
  to
• 21:05
  make
• 21:05
  sure
• 21:05
  that
• 21:05
  I'm
• 21:05
  taking
• 21:05
  care
• 21:06
  of
• 21:06
  my
• 21:07
  401ks
• 21:08
  and
• 21:08
  I
• 21:08
  get
• 21:08
  them
• 21:08
  all
• 21:08
  rolled
• 21:08
  over
• 21:09
  into
• 21:09
  one
• 21:09
  spot.
• 21:10
  But
• 21:10
  pain
• 21:10
  in
• 21:11
  the
• 21:11
  present
• 21:11
  is,
• 21:11
  oh,
• 21:12
  my
• 21:12
  gosh,
• 21:12
  my
• 21:12
  parents
• 21:13
  passed
• 21:13
  away.
• 21:13
  Oh
• 21:14
  my
• 21:14
  gosh,
• 21:14
  my
• 21:14
  spouse
• 21:15
  passed
• 21:15
  away.
• 21:16
  That
• 21:16
  immediate
• 21:17
  pain
• 21:18
  in
• 21:18
  the
• 21:18
  present
• 21:18
  solution
• 21:19
  that
• 21:19
  has
• 21:19
  to
• 21:19
  happen,
• 21:20
  that
• 21:20
  Alan's
• 21:21
  there
• 21:21
  to
• 21:22
  take
• 21:22
  care
• 21:22
  of
• 21:22
  business
• 21:22
  straight
• 21:23
  away,
• 21:23
  which
• 21:23
  I
• 21:23
  know
• 21:23
  he
• 21:24
  does
• 21:24
  a
• 21:24
  great
• 21:24
  job
• 21:24
  of.
• 21:25
  It's
• 21:25
  just
• 21:25
  another
• 21:26
  example.
• 21:27
  So
• 21:27
  I
• 21:27
  encourage
• 21:27
  you
• 21:28
  today
• 21:29
  to
• 21:29
  sit
• 21:29
  down
• 21:29
  and
• 21:30
  think
• 21:30
  about
• 21:31
  what
• 21:32
  can
• 21:32
  I
• 21:32
  offer
• 21:33
  my
• 21:33
  clients
• 21:34
  that
• 21:34
  gives
• 21:34
  me
• 21:35
  a
• 21:35
  more
• 21:36
  present,
• 21:37
  pain
• 21:38
  solving
• 21:39
  product?
• 21:40
  Because
• 21:40
  the
• 21:41
  economy
• 21:41
  may
• 21:41
  take
• 21:42
  a
• 21:42
  dump.
• 21:42
  I
• 21:42
  don't
• 21:42
  think
• 21:43
  it's
• 21:43
  going
• 21:43
  to,
• 21:43
  but
• 21:43
  it
• 21:43
  could.
• 21:45
  And
• 21:45
  if
• 21:45
  it
• 21:45
  did,
• 21:45
  how
• 21:46
  do
• 21:46
  you
• 21:46
  move
• 21:46
  Closer
• 21:47
  to
• 21:48
  that
• 21:48
  value
• 21:48
  prop
• 21:49
  of
• 21:49
  people
• 21:50
  needing
• 21:50
  pain
• 21:50
  relief
• 21:51
  right
• 21:51
  now,
• 21:52
  it's
• 21:52
  something
• 21:52
  we
• 21:52
  could
• 21:53
  brainstorm
• 21:53
  for
• 21:53
  every
• 21:54
  one
• 21:54
  of
• 21:54
  you.
• 21:54
  I
• 21:55
  want
• 21:55
  you
• 21:55
  to
• 21:55
  think
• 21:55
  about
• 21:55
  it
• 21:55
  for
• 21:56
  your
• 21:56
  business
• 21:56
  and
• 21:57
  get
• 21:57
  to
• 21:57
  work.
• 21:58
  Now
• 21:59
  the
• 21:59
  Idea
• 21:59
  Slam
• 21:59
  is
• 22:00
  coming
• 22:00
  up
• 22:00
  and
• 22:00
  today
• 22:00
  on
• 22:00
  the
• 22:00
  Idea
• 22:01
  Slam
• 22:01
  we're
• 22:02
  going
• 22:02
  to
• 22:02
  brainstorm
• 22:03
  how
• 22:03
  do
• 22:04
  I
• 22:04
  market
• 22:04
  my
• 22:04
  small
• 22:04
  business
• 22:05
  with
• 22:05
  little
• 22:05
  to
• 22:06
  no
• 22:06
  budget?
• 22:07
  And
• 22:07
  just
• 22:07
  for
• 22:08
  the
• 22:08
  record,
• 22:08
  the
• 22:09
  Idea
• 22:09
  Slam
• 22:09
  will
• 22:09
  soon
• 22:10
  hopefully
• 22:10
  feature
• 22:11
  nice
• 22:11
  smelling,
• 22:12
  good
• 22:12
  looking
• 22:12
  people
• 22:12
  like
• 22:13
  you.
• 22:13
  And
• 22:13
  we
• 22:13
  will
• 22:14
  Idea
• 22:14
  Slam
• 22:15
  on
• 22:15
  the
• 22:15
  air
• 22:16
  live,
• 22:16
  without
• 22:16
  a
• 22:17
  net
• 22:17
  with
• 22:17
  whatever
• 22:17
  business
• 22:18
  problem
• 22:18
  you
• 22:18
  have.
• 22:19
  So
• 22:19
  if
• 22:20
  you'd
• 22:20
  like
• 22:20
  to
• 22:20
  come
• 22:20
  on
• 22:20
  the
• 22:21
  show
• 22:21
  and
• 22:21
  do
• 22:21
  a
• 22:21
  business
• 22:22
  slam
• 22:22
  with
• 22:22
  me
• 22:22
  and
• 22:23
  all
• 22:23
  the
• 22:23
  members
• 22:23
  in
• 22:24
  the
• 22:24
  comments,
• 22:25
  you
• 22:25
  can
• 22:25
  do
• 22:25
  that
• 22:25
  as
• 22:26
  well.
• 22:26
  So
• 22:26
  let
• 22:27
  us
• 22:27
  know
• 22:27
  that
• 22:27
  you'd
• 22:27
  like
• 22:27
  to
• 22:27
  come
• 22:27
  on
• 22:27
  the
• 22:28
  show
• 22:28
  and
• 22:28
  we
• 22:28
  will
• 22:28
  get
• 22:28
  you
• 22:28
  scheduled
• 22:29
  for
• 22:29
  a
• 22:30
  live
• 22:30
  Idea
• 22:30
  Slam.
• 22:31
  Before
• 22:32
  we
• 22:32
  get
• 22:32
  to
• 22:32
  the
• 22:32
  Idea
• 22:32
  Slam,
• 22:33
  today's
• 22:33
  show
• 22:33
  sponsored
• 22:34
  by
• 22:34
  Genhead
• 22:35
  Scale
• 22:35
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• 22:36
  Not
• 22:37
  Chaos
• 22:38
  Now
• 22:38
  Genhead.
• 22:39
  I
• 22:39
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• 22:39
  it.
• 22:39
  It's
• 22:39
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• 22:40
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• 22:40
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• 22:40
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• 22:41
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• 22:42
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• 22:58
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• 22:59
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• 22:59
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• 23:00
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• 23:07
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  all
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• 23:10
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• 23:10
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• 23:12
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• 23:12
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• 23:25
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• 23:26
  Learn
• 23:27
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• 23:29
  that's
• 23:30
  genhead.com.
• 23:36
  It's
• 23:37
  time
• 23:37
  for
• 23:37
  today's
• 23:37
  Idea
• 23:38
  Slam
• 23:38
  and
• 23:38
  here's
• 23:38
  how
• 23:39
  it's
• 23:39
  going
• 23:39
  to
• 23:39
  work.
• 23:40
  I
• 23:40
  want
• 23:40
  to
• 23:41
  bring
• 23:41
  you
• 23:41
  on
• 23:41
  the
• 23:41
  air
• 23:42
  in
• 23:42
  the
• 23:42
  future
• 23:42
  to
• 23:43
  solve
• 23:43
  a
• 23:43
  problem
• 23:44
  or
• 23:45
  capture
• 23:45
  an
• 23:45
  opportunity
• 23:46
  in
• 23:46
  your
• 23:46
  business.
• 23:46
  But
• 23:47
  for
• 23:47
  today,
• 23:48
  we're
• 23:48
  just
• 23:48
  starting.
• 23:49
  We're
• 23:50
  going
• 23:50
  to
• 23:50
  do
• 23:50
  a
• 23:50
  question
• 23:51
  just
• 23:51
  to
• 23:51
  have
• 23:51
  a
• 23:51
  conversation.
• 23:52
  So
• 23:52
  if
• 23:52
  you've
• 23:53
  got
• 23:53
  some
• 23:53
  feedback
• 23:53
  on
• 23:54
  it,
• 23:54
  put
• 23:54
  it
• 23:54
  inside
• 23:54
  the
• 23:54
  chat.
• 23:55
  But
• 23:55
  if
• 23:55
  you
• 23:55
  want
• 23:55
  to
• 23:56
  come
• 23:56
  on
• 23:56
  the
• 23:56
  air,
• 23:56
  I'd
• 23:56
  love
• 23:57
  to
• 23:57
  feature
• 23:57
  you
• 23:57
  on
• 23:57
  the
• 23:57
  show
• 23:58
  in
• 23:58
  the
• 23:58
  future.
• 23:59
  Today's
• 23:59
  Idea
• 24:00
  Slam
• 24:00
  question
• 24:00
  How
• 24:01
  do
• 24:01
  I
• 24:01
  market
• 24:01
  my
• 24:01
  small
• 24:02
  business
• 24:02
  with
• 24:02
  little
• 24:03
  to
• 24:03
  no
• 24:04
  budget?
• 24:05
  Now
• 24:05
  that
• 24:05
  is
• 24:05
  a
• 24:06
  very
• 24:06
  common
• 24:06
  question
• 24:06
  gets
• 24:07
  asked
• 24:07
  in
• 24:07
  the
• 24:07
  small
• 24:07
  business
• 24:07
  owners
• 24:08
  community
• 24:08
  all
• 24:08
  the
• 24:08
  time.
• 24:09
  And
• 24:09
  I
• 24:09
  think
• 24:09
  to
• 24:10
  solve
• 24:10
  this
• 24:10
  problem
• 24:11
  we
• 24:12
  have
• 24:12
  to
• 24:12
  change
• 24:12
  the
• 24:13
  language
• 24:13
  a
• 24:13
  little
• 24:13
  bit.
• 24:13
  We
• 24:13
  need
• 24:14
  to
• 24:14
  refine
• 24:14
  the
• 24:14
  scope
• 24:15
  because
• 24:15
  when
• 24:16
  You're
• 24:16
  a
• 24:16
  solopreneur
• 24:17
  or
• 24:17
  a
• 24:17
  very
• 24:17
  lean
• 24:18
  small
• 24:19
  business.
• 24:20
  We're
• 24:20
  not
• 24:20
  really
• 24:21
  talking
• 24:21
  about
• 24:21
  marketing
• 24:22
  in
• 24:22
  the
• 24:22
  classical
• 24:23
  sense.
• 24:23
  What
• 24:24
  we're
• 24:24
  really
• 24:24
  trying
• 24:24
  to
• 24:24
  say
• 24:25
  is,
• 24:25
  how
• 24:25
  do
• 24:26
  I
• 24:26
  get
• 24:26
  a
• 24:26
  steady
• 24:26
  stream
• 24:26
  of
• 24:27
  customers
• 24:27
  when
• 24:27
  I
• 24:27
  have
• 24:27
  no
• 24:28
  budget?
• 24:29
  It's
• 24:29
  really
• 24:30
  what
• 24:30
  we're
• 24:30
  talking
• 24:30
  about.
• 24:31
  Because
• 24:31
  brand
• 24:32
  awareness,
• 24:32
  important.
• 24:33
  Love
• 24:34
  it.
• 24:34
  Overall
• 24:35
  reach.
• 24:36
  Love
• 24:36
  it.
• 24:36
  Meeting
• 24:37
  new
• 24:37
  people,
• 24:37
  great.
• 24:39
  But
• 24:39
  when
• 24:39
  you're
• 24:40
  small,
• 24:40
  like
• 24:41
  you're
• 24:41
  my
• 24:41
  size
• 24:41
  small,
• 24:43
  you're
• 24:44
  trying
• 24:44
  to
• 24:44
  build
• 24:44
  a
• 24:44
  customer
• 24:45
  treadmill.
• 24:46
  That's
• 24:47
  it.
• 24:47
  How
• 24:47
  do
• 24:48
  you
• 24:48
  meet
• 24:48
  people
• 24:48
  and
• 24:48
  get
• 24:48
  them
• 24:48
  to
• 24:49
  give
• 24:49
  you
• 24:49
  money?
• 24:49
  That
• 24:50
  is
• 24:50
  all.
• 24:51
  So
• 24:52
  how
• 24:52
  do
• 24:52
  I
• 24:52
  recommend
• 24:52
  people
• 24:53
  do
• 24:53
  that?
• 24:53
  Here's
• 24:53
  what
• 24:53
  I
• 24:54
  would
• 24:54
  tell
• 24:54
  you.
• 24:54
  If
• 24:54
  you
• 24:54
  wanted
• 24:54
  to
• 24:55
  get
• 24:55
  more
• 24:55
  customers
• 24:55
  with
• 24:56
  little
• 24:56
  budget,
• 24:56
  here's
• 24:57
  how
• 24:57
  it
• 24:57
  would
• 24:57
  work.
• 24:58
  I'd
• 24:58
  want
• 24:58
  you
• 24:58
  to
• 24:58
  identify
• 24:59
  your
• 24:59
  very
• 25:00
  best
• 25:00
  product,
• 25:01
  the
• 25:01
  one
• 25:02
  that
• 25:02
  you
• 25:02
  crush,
• 25:03
  and
• 25:03
  whenever
• 25:04
  you
• 25:04
  sell
• 25:04
  it,
• 25:04
  it
• 25:04
  makes
• 25:05
  you
• 25:05
  tons
• 25:05
  of
• 25:05
  profit.
• 25:06
  Let's
• 25:07
  use
• 25:07
  an
• 25:07
  example
• 25:07
  of
• 25:08
  monthly
• 25:08
  fitness
• 25:09
  coaching,
• 25:09
  okay?
• 25:10
  It
• 25:10
  helps
• 25:10
  to
• 25:10
  have
• 25:10
  examples.
• 25:12
  Your
• 25:12
  product
• 25:12
  is
• 25:13
  monthly
• 25:13
  fitness
• 25:13
  coaching.
• 25:14
  And
• 25:14
  when
• 25:14
  you
• 25:14
  get
• 25:14
  someone,
• 25:15
  you
• 25:15
  do
• 25:15
  a
• 25:15
  great
• 25:16
  job
• 25:16
  with
• 25:16
  them
• 25:16
  and
• 25:16
  it
• 25:17
  makes
• 25:17
  you
• 25:17
  almost
• 25:17
  100%
• 25:18
  profit.
• 25:19
  Cool.
• 25:20
  The
• 25:20
  second
• 25:20
  step
• 25:21
  is
• 25:21
  to
• 25:21
  describe
• 25:22
  the
• 25:22
  exact
• 25:23
  transformation.
• 25:24
  Not
• 25:25
  the
• 25:25
  summary,
• 25:25
  not
• 25:26
  the
• 25:26
  features,
• 25:26
  not
• 25:27
  the
• 25:27
  side
• 25:27
  benefits,
• 25:28
  not
• 25:28
  the
• 25:28
  nice
• 25:29
  to
• 25:29
  haves
• 25:31
  the
• 25:31
  what's
• 25:31
  in
• 25:31
  it
• 25:31
  for
• 25:32
  me?
• 25:33
  So
• 25:34
  you
• 25:34
  could
• 25:35
  go
• 25:35
  on
• 25:35
  and
• 25:35
  talk
• 25:35
  about
• 25:36
  you're
• 25:36
  going
• 25:36
  to
• 25:36
  feel
• 25:37
  great
• 25:37
  and
• 25:37
  you're
• 25:38
  going
• 25:38
  to
• 25:38
  be
• 25:38
  flexible
• 25:39
  and
• 25:39
  all
• 25:40
  of
• 25:40
  that.
• 25:40
  I
• 25:40
  don't
• 25:41
  care.
• 25:41
  The
• 25:41
  transformation
• 25:42
  is
• 25:43
  give
• 25:43
  me
• 25:43
  your
• 25:44
  money
• 25:44
  and
• 25:45
  you're
• 25:45
  going
• 25:45
  to
• 25:45
  lose
• 25:45
  ten
• 25:46
  pounds.
• 25:47
  Now
• 25:47
  you
• 25:47
  got
• 25:47
  to
• 25:48
  do
• 25:48
  the
• 25:48
  work,
• 25:48
  of
• 25:48
  course,
• 25:49
  but
• 25:49
  I
• 25:49
  know
• 25:49
  how
• 25:50
  you're
• 25:50
  going
• 25:50
  to
• 25:50
  lose
• 25:50
  ten
• 25:50
  pounds.
• 25:51
  Give
• 25:51
  me
• 25:51
  money,
• 25:51
  lose
• 25:51
  ten
• 25:52
  pounds.
• 25:52
  That's
• 25:52
  the
• 25:53
  transformation.
• 25:55
  So
• 25:55
  you
• 25:55
  got
• 25:55
  to
• 25:55
  think
• 25:55
  about
• 25:56
  what
• 25:56
  is
• 25:56
  the
• 25:56
  transformation?
• 25:57
  Not
• 25:57
  all
• 25:57
  of
• 25:58
  the
• 25:58
  features
• 25:58
  and
• 25:58
  benefits.
• 25:58
  What's
• 25:59
  the
• 25:59
  transformation
• 25:59
  that
• 26:00
  your
• 26:00
  client
• 26:01
  receives
• 26:01
  when
• 26:02
  they
• 26:02
  give
• 26:02
  you
• 26:02
  money?
• 26:03
  The
• 26:03
  third
• 26:03
  thing
• 26:04
  is
• 26:04
  know
• 26:04
  exactly
• 26:05
  who
• 26:05
  you're
• 26:05
  trying
• 26:06
  to
• 26:06
  reach
• 26:06
  with
• 26:06
  the
• 26:06
  product.
• 26:07
  And
• 26:07
  I
• 26:07
  encourage
• 26:07
  you
• 26:07
  to
• 26:07
  get
• 26:08
  narrow.
• 26:09
  If
• 26:09
  you
• 26:10
  are
• 26:10
  a
• 26:10
  product
• 26:10
  for
• 26:11
  everyone
• 26:11
  and
• 26:11
  you're
• 26:12
  not
• 26:12
  Coca
• 26:12
  Cola,
• 26:13
  you're
• 26:13
  probably
• 26:14
  a
• 26:14
  product
• 26:14
  for
• 26:14
  no
• 26:15
  one.
• 26:16
  Do
• 26:16
  you
• 26:16
  want
• 26:16
  to
• 26:16
  work
• 26:16
  with
• 26:17
  men?
• 26:18
  Do
• 26:18
  you
• 26:18
  want
• 26:18
  to
• 26:18
  work
• 26:18
  with
• 26:18
  women?
• 26:19
  Do
• 26:19
  you
• 26:19
  want
• 26:19
  to
• 26:20
  work
• 26:20
  with
• 26:21
  seniors?
• 26:22
  Do
• 26:23
  you
• 26:23
  want
• 26:23
  to
• 26:23
  work
• 26:23
  with
• 26:23
  men
• 26:24
  over
• 26:24
  40?
• 26:24
  Let's
• 26:25
  use
• 26:25
  that
• 26:25
  as
• 26:25
  the
• 26:25
  example,
• 26:26
  being
• 26:26
  a
• 26:26
  man
• 26:27
  over
• 26:27
  40.
• 26:28
  So
• 26:28
  now
• 26:28
  I'm
• 26:29
  a
• 26:29
  fitness
• 26:29
  trainer
• 26:30
  that
• 26:30
  wants
• 26:31
  to
• 26:31
  talk
• 26:31
  to
• 26:31
  men
• 26:31
  over
• 26:31
  40
• 26:32
  and
• 26:32
  I'm
• 26:33
  going
• 26:33
  to
• 26:33
  help
• 26:33
  them
• 26:33
  lose
• 26:33
  10
• 26:33
  pounds.
• 26:34
  Okay,
• 26:36
  there's
• 26:36
  one
• 26:36
  more
• 26:36
  piece
• 26:37
  that
• 26:37
  you
• 26:37
  need
• 26:37
  to
• 26:37
  subdivide
• 26:38
  into.
• 26:38
  At
• 26:38
  least
• 26:38
  I
• 26:39
  would
• 26:39
  like
• 26:39
  you
• 26:39
  to,
• 26:39
  especially
• 26:40
  if
• 26:40
  you
• 26:40
  have
• 26:40
  no
• 26:40
  budget
• 26:41
  subdivide
• 26:42
  it
• 26:42
  one
• 26:42
  more
• 26:43
  time
• 26:43
  into
• 26:44
  a
• 26:44
  life
• 26:45
  stage
• 26:46
  because
• 26:46
  it
• 26:47
  is
• 26:47
  a
• 26:47
  gigantic
• 26:47
  market
• 26:48
  out
• 26:48
  there.
• 26:48
  And
• 26:48
  again,
• 26:48
  provided
• 26:49
  you
• 26:49
  can
• 26:49
  offer
• 26:49
  the
• 26:50
  service
• 26:50
  to
• 26:50
  anyone,
• 26:51
  anywhere.
• 26:52
  And
• 26:52
  a
• 26:52
  life
• 26:52
  stage
• 26:53
  would
• 26:53
  be
• 26:54
  men
• 26:54
  over
• 26:55
  40
• 26:55
  who
• 26:55
  are
• 26:55
  recently
• 26:56
  divorced,
• 26:57
  men
• 26:58
  over
• 26:58
  40
• 26:58
  that
• 26:59
  are
• 26:59
  recovering
• 26:59
  from
• 27:00
  a
• 27:00
  heart
• 27:00
  attack
• 27:00
  or
• 27:00
  doctor's
• 27:01
  orders,
• 27:02
  men
• 27:02
  over
• 27:03
  40
• 27:03
  who
• 27:03
  like
• 27:03
  to
• 27:04
  run
• 27:04
  and
• 27:04
  have
• 27:04
  challenged
• 27:05
  themselves
• 27:05
  to
• 27:05
  have
• 27:06
  their
• 27:06
  first
• 27:06
  marathon.
• 27:08
  You
• 27:08
  see
• 27:08
  how
• 27:09
  we
• 27:09
  did
• 27:09
  that?
• 27:09
  It's
• 27:10
  not
• 27:10
  fitness
• 27:10
  coaching.
• 27:11
  It's
• 27:11
  losing
• 27:12
  10
• 27:12
  pounds
• 27:12
  for
• 27:12
  men
• 27:13
  over
• 27:13
  40
• 27:13
  that
• 27:13
  want
• 27:13
  this
• 27:14
  outcome.
• 27:15
  Then
• 27:16
  once
• 27:16
  you
• 27:16
  identify
• 27:17
  that,
• 27:17
  you
• 27:17
  say
• 27:18
  that
• 27:18
  as
• 27:18
  frequently
• 27:19
  as
• 27:20
  possible.
• 27:21
  As
• 27:21
  often
• 27:21
  as
• 27:22
  possible
• 27:22
  until
• 27:22
  you're
• 27:23
  sick
• 27:23
  of
• 27:23
  it.
• 27:23
  And
• 27:23
  when
• 27:24
  you're
• 27:24
  sick
• 27:24
  of
• 27:24
  it,
• 27:25
  everyone
• 27:25
  is
• 27:26
  just
• 27:26
  starting
• 27:26
  to
• 27:26
  hear
• 27:27
  that
• 27:27
  for
• 27:27
  the
• 27:27
  first
• 27:28
  time.
• 27:29
  That's
• 27:29
  how
• 27:29
  it
• 27:29
  works.
• 27:31
  I've
• 27:31
  heard
• 27:31
  it
• 27:31
  said
• 27:32
  and
• 27:32
  I've
• 27:32
  said
• 27:32
  a
• 27:32
  million
• 27:33
  times,
• 27:33
  I
• 27:33
  want
• 27:34
  you
• 27:34
  to
• 27:34
  run
• 27:34
  for
• 27:34
  office
• 27:35
  with
• 27:35
  that
• 27:35
  phrase.
• 27:37
  Because
• 27:37
  marketing
• 27:37
  is
• 27:38
  a
• 27:38
  concept.
• 27:38
  When
• 27:38
  you're
• 27:39
  a
• 27:39
  very
• 27:39
  small
• 27:39
  business,
• 27:39
  it
• 27:40
  can
• 27:40
  be
• 27:40
  completely
• 27:41
  overwhelming.
• 27:42
  Don't
• 27:42
  think
• 27:42
  of
• 27:42
  it
• 27:42
  that
• 27:43
  way.
• 27:43
  Think
• 27:44
  about
• 27:44
  building
• 27:45
  a
• 27:45
  customer
• 27:46
  treadmill.
• 27:47
  You
• 27:47
  gotta
• 27:48
  be
• 27:48
  clear
• 27:48
  on
• 27:48
  what
• 27:48
  the
• 27:48
  transformation
• 27:49
  is,
• 27:49
  exactly
• 27:50
  who
• 27:50
  you're
• 27:50
  trying
• 27:51
  to
• 27:51
  serve.
• 27:52
  Keep
• 27:52
  it
• 27:52
  clear
• 27:53
  and
• 27:53
  do
• 27:54
  not
• 27:54
  stop
• 27:55
  talking
• 27:56
  about
• 27:56
  it.
• 27:57
  That's
• 27:58
  how
• 27:58
  you
• 27:58
  get
• 27:58
  clients,
• 27:58
  even
• 27:59
  if
• 27:59
  you
• 27:59
  don't
• 27:59
  have
• 27:59
  a
• 28:00
  big
• 28:00
  budget
• 28:00
  because
• 28:00
  you'll
• 28:01
  be
• 28:01
  known
• 28:01
  for
• 28:01
  the
• 28:02
  thing
• 28:02
  for
• 28:03
  these
• 28:03
  people
• 28:03
  in
• 28:04
  this
• 28:04
  way.
• 28:05
  That
• 28:05
  is
• 28:05
  the
• 28:05
  mission
• 28:06
  for
• 28:06
  very
• 28:07
  small
• 28:07
  businesses.
• 28:08
  Now,
• 28:08
  if
• 28:08
  you
• 28:09
  want
• 28:09
  to
• 28:09
  come
• 28:09
  on
• 28:09
  the
• 28:09
  show
• 28:09
  and
• 28:10
  you
• 28:10
  want
• 28:10
  to
• 28:10
  share
• 28:10
  your
• 28:10
  idea
• 28:11
  slam
• 28:11
  challenge.
• 28:12
  We
• 28:12
  could
• 28:12
  have
• 28:12
  been
• 28:12
  doing
• 28:13
  this
• 28:13
  in
• 28:13
  real
• 28:13
  time.
• 28:14
  We
• 28:14
  could
• 28:14
  have
• 28:14
  been
• 28:14
  talking
• 28:15
  to
• 28:15
  Caitlin
• 28:15
  Penny
• 28:16
  or
• 28:16
  Doris
• 28:17
  or
• 28:17
  Kyle
• 28:17
  Mack.
• 28:18
  We
• 28:18
  could
• 28:18
  have
• 28:18
  been
• 28:18
  talking
• 28:18
  to
• 28:19
  you,
• 28:19
  who
• 28:19
  hasn't
• 28:20
  even
• 28:20
  put
• 28:20
  your
• 28:20
  name
• 28:20
  in
• 28:20
  the
• 28:20
  chat
• 28:21
  yet
• 28:21
  to
• 28:21
  let
• 28:21
  me
• 28:21
  know
• 28:21
  that
• 28:21
  you're
• 28:22
  here.
• 28:22
  I
• 28:23
  want
• 28:23
  to
• 28:23
  know
• 28:23
  who
• 28:23
  you
• 28:23
  are
• 28:23
  and
• 28:24
  what
• 28:24
  you
• 28:24
  do.
• 28:24
  I
• 28:24
  want
• 28:24
  to
• 28:25
  celebrate
• 28:25
  you
• 28:25
  on
• 28:25
  the
• 28:26
  air
• 28:26
  and
• 28:26
  I
• 28:27
  want
• 28:27
  to
• 28:27
  solve
• 28:27
  your
• 28:27
  problem
• 28:28
  or
• 28:28
  help
• 28:29
  you
• 28:29
  capture
• 28:29
  an
• 28:29
  opportunity.
• 28:30
  We're
• 28:30
  going
• 28:30
  to
• 28:30
  do
• 28:30
  an
• 28:30
  idea
• 28:31
  slam
• 28:31
  every
• 28:32
  day.
• 28:33
  It's
• 28:34
  kind
• 28:34
  of
• 28:34
  my
• 28:34
  favorite
• 28:35
  part,
• 28:35
  so
• 28:36
  you
• 28:36
  might
• 28:36
  as
• 28:36
  well
• 28:36
  play
• 28:36
  along.
• 28:37
  So
• 28:37
  let
• 28:37
  me
• 28:37
  know
• 28:37
  if
• 28:37
  you
• 28:37
  want
• 28:37
  to
• 28:37
  be
• 28:38
  in
• 28:38
  an
• 28:38
  idea
• 28:38
  slam.
• 28:38
  Guest
• 28:39
  here
• 28:39
  on
• 28:39
  the
• 28:39
  show
• 28:39
  and
• 28:40
  the
• 28:40
  entire
• 28:40
  businessing
• 28:41
  community
• 28:42
  can
• 28:42
  go
• 28:42
  to
• 28:42
  work
• 28:43
  for
• 28:43
  you.
• 28:44
  Two
• 28:45
  final
• 28:45
  thoughts
• 28:45
  before
• 28:45
  we
• 28:45
  get
• 28:46
  off
• 28:46
  the
• 28:46
  air
• 28:46
  today.
• 28:47
  There's
• 28:47
  a
• 28:47
  huge
• 28:48
  trend
• 28:48
  right
• 28:48
  now
• 28:49
  with
• 28:50
  nostalgia.
• 28:52
  Nostalgia
• 28:52
  marketing
• 28:53
  is
• 28:53
  happening
• 28:54
  big
• 28:54
  time.
• 28:55
  It's
• 28:55
  tapping
• 28:56
  into
• 28:56
  that.
• 28:56
  Remember
• 28:57
  when
• 28:58
  emotional
• 28:59
  side
• 29:00
  and
• 29:01
  the
• 29:01
  trend
• 29:01
  right
• 29:01
  now
• 29:01
  is
• 29:02
  2026
• 29:02
  is
• 29:03
  2016.
• 29:04
  Have
• 29:04
  you
• 29:04
  seen
• 29:04
  this?
• 29:04
  It's
• 29:05
  all
• 29:05
  over
• 29:05
  the
• 29:05
  place.
• 29:06
  Everyone's
• 29:06
  saying
• 29:06
  that
• 29:07
  2026
• 29:07
  is
• 29:07
  2016.
• 29:08
  So
• 29:08
  you're
• 29:08
  seeing
• 29:09
  like
• 29:09
  January
• 29:09
  John
• 29:09
  Legend
• 29:10
  pop
• 29:10
  up
• 29:10
  and
• 29:10
  Reese
• 29:11
  Witherspoon.
• 29:13
  So
• 29:13
  what
• 29:13
  is
• 29:14
  the
• 29:14
  retro
• 29:14
  look,
• 29:15
  sound
• 29:16
  or
• 29:17
  feel?
• 29:18
  You
• 29:18
  could
• 29:18
  kind
• 29:18
  of
• 29:19
  do
• 29:19
  a
• 29:19
  small
• 29:20
  business
• 29:20
  campaign
• 29:21
  around.
• 29:22
  It
• 29:22
  doesn't
• 29:22
  have
• 29:23
  to
• 29:23
  be
• 29:23
  big.
• 29:23
  You
• 29:23
  don't
• 29:24
  have
• 29:24
  to
• 29:24
  like
• 29:24
  change
• 29:25
  who
• 29:25
  you're
• 29:25
  serving.
• 29:26
  We
• 29:26
  just
• 29:26
  talked
• 29:26
  about
• 29:26
  how
• 29:27
  to
• 29:27
  make
• 29:27
  a
• 29:27
  difference
• 29:27
  with
• 29:27
  your
• 29:27
  marketing,
• 29:28
  with
• 29:28
  who
• 29:28
  you're
• 29:28
  serving.
• 29:29
  It's
• 29:29
  kind
• 29:30
  of
• 29:30
  just
• 29:30
  dipping
• 29:30
  it
• 29:31
  into
• 29:31
  the
• 29:31
  trend.
• 29:33
  So
• 29:34
  for
• 29:34
  the
• 29:35
  month
• 29:35
  of
• 29:35
  February,
• 29:35
  could
• 29:36
  you
• 29:36
  offer
• 29:36
  one
• 29:36
  product
• 29:37
  at
• 29:37
  2016
• 29:38
  prices
• 29:38
  and
• 29:39
  play
• 29:39
  on
• 29:39
  the
• 29:39
  theme
• 29:40
  or
• 29:41
  could
• 29:41
  you
• 29:41
  take
• 29:41
  your
• 29:42
  messaging
• 29:43
  and
• 29:43
  dip
• 29:43
  it
• 29:43
  into
• 29:44
  the
• 29:44
  nostalgia
• 29:44
  of
• 29:44
  the
• 29:45
  time
• 29:46
  with
• 29:46
  Orange
• 29:46
  is
• 29:46
  the
• 29:47
  New
• 29:47
  Black
• 29:48
  or
• 29:49
  Breaking
• 29:49
  Bad
• 29:50
  and
• 29:50
  create
• 29:51
  some
• 29:51
  social
• 29:51
  media
• 29:52
  series?
• 29:52
  Because
• 29:53
  these
• 29:53
  trends,
• 29:54
  any
• 29:54
  trend
• 29:54
  that
• 29:55
  you
• 29:55
  see,
• 29:56
  it
• 29:56
  gives
• 29:56
  you
• 29:56
  like
• 29:56
  a
• 29:57
  little
• 29:57
  campaign
• 29:57
  that
• 29:58
  you
• 29:58
  can
• 29:58
  run
• 29:58
  on.
• 29:58
  And
• 29:58
  maybe
• 29:59
  it's
• 29:59
  only
• 29:59
  a
• 29:59
  two
• 29:59
  week
• 29:59
  campaign
• 30:00
  or
• 30:00
  a
• 30:00
  one
• 30:00
  month
• 30:01
  campaign,
• 30:01
  but
• 30:01
  it
• 30:02
  kind
• 30:02
  of
• 30:02
  freshens
• 30:02
  your
• 30:03
  brand
• 30:04
  without
• 30:04
  having
• 30:05
  to
• 30:05
  get
• 30:05
  off
• 30:05
  message.
• 30:06
  So
• 30:07
  going
• 30:07
  back
• 30:07
  to
• 30:08
  the
• 30:08
  fitness
• 30:08
  trainer
• 30:09
  for
• 30:09
  men
• 30:09
  over
• 30:10
  50
• 30:10
  or
• 30:10
  40,
• 30:12
  the
• 30:12
  ones
• 30:12
  that
• 30:13
  are
• 30:13
  recovering
• 30:13
  from
• 30:13
  a
• 30:13
  health
• 30:14
  scare,
• 30:15
  that
• 30:16
  person
• 30:16
  could
• 30:17
  do
• 30:17
  a
• 30:17
  campaign
• 30:17
  in
• 30:18
  the
• 30:18
  month
• 30:18
  of
• 30:18
  February
• 30:18
  called
• 30:19
  Breaking
• 30:19
  bread.
• 30:21
  It's
• 30:21
  a
• 30:21
  30
• 30:21
  day
• 30:22
  challenge
• 30:22
  to
• 30:23
  cut
• 30:23
  back
• 30:23
  on
• 30:23
  carbs.
• 30:24
  And
• 30:25
  you
• 30:25
  could
• 30:25
  make
• 30:25
  all
• 30:25
  of
• 30:26
  the
• 30:26
  graphics
• 30:26
  on
• 30:26
  social
• 30:27
  look
• 30:28
  like
• 30:28
  Breaking
• 30:29
  Bad,
• 30:29
  like
• 30:29
  have
• 30:30
  the
• 30:30
  element
• 30:30
  chart
• 30:30
  and
• 30:31
  everything's
• 30:31
  green
• 30:31
  and
• 30:32
  black.
• 30:32
  And
• 30:33
  you
• 30:33
  could
• 30:33
  just
• 30:33
  have
• 30:33
  this
• 30:34
  really
• 30:34
  fun
• 30:34
  Breaking
• 30:35
  Bad
• 30:35
  play
• 30:36
  on
• 30:36
  words
• 30:37
  that
• 30:37
  you're
• 30:37
  doing
• 30:37
  a
• 30:37
  campaign
• 30:38
  in
• 30:38
  October
• 30:39
  to
• 30:39
  help
• 30:40
  people
• 30:40
  watch
• 30:40
  their
• 30:40
  carbs.
• 30:41
  Breaking
• 30:42
  Bread.
• 30:42
  You
• 30:42
  could
• 30:42
  do
• 30:43
  this
• 30:43
  for
• 30:43
  your
• 30:43
  business.
• 30:43
  We
• 30:43
  could
• 30:44
  do
• 30:44
  it
• 30:44
  a
• 30:44
  thousand
• 30:44
  different
• 30:45
  ways.
• 30:46
  You
• 30:46
  just
• 30:46
  got
• 30:46
  to
• 30:47
  keep
• 30:47
  your
• 30:47
  eyes
• 30:48
  on
• 30:49
  the
• 30:49
  actual
• 30:50
  product
• 30:51
  and
• 30:52
  the
• 30:52
  trends
• 30:52
  and
• 30:53
  then
• 30:53
  use
• 30:53
  it
• 30:53
  inside
• 30:54
  your
• 30:54
  small
• 30:54
  business
• 30:55
  Question
• 30:56
  in
• 30:56
  the
• 30:56
  chat
• 30:56
  that
• 30:56
  we're
• 30:57
  going
• 30:57
  to
• 30:57
  get
• 30:57
  to
• 30:57
  here.
• 30:57
  Steve,
• 30:57
  Glenn,
• 30:58
  great
• 30:58
  to
• 30:58
  see
• 30:58
  you,
• 30:58
  buddy.
• 30:59
  So
• 30:59
  inside
• 31:00
  Milwaukee,
• 31:00
  here
• 31:01
  in
• 31:01
  Milwaukee,
• 31:01
  those
• 31:02
  of
• 31:02
  you
• 31:02
  that
• 31:02
  are
• 31:02
  within
• 31:03
  driving
• 31:03
  distance
• 31:03
  of
• 31:04
  Wauwatosa,
• 31:04
  the
• 31:05
  Small
• 31:05
  Business
• 31:05
  Owners
• 31:05
  community
• 31:06
  is
• 31:06
  meeting
• 31:06
  up
• 31:07
  this
• 31:07
  evening
• 31:08
  from
• 31:08
  4
• 31:08
  until
• 31:09
  6
• 31:09
  and
• 31:09
  we
• 31:10
  would
• 31:10
  love
• 31:10
  to
• 31:10
  include
• 31:11
  you.
• 31:11
  And
• 31:11
  what's
• 31:12
  cool
• 31:12
  about
• 31:12
  this
• 31:12
  is
• 31:12
  that
• 31:13
  from
• 31:13
  4
• 31:13
  until
• 31:13
  6
• 31:14
  we're
• 31:14
  going
• 31:14
  to
• 31:14
  do
• 31:14
  some
• 31:14
  networking
• 31:15
  and
• 31:15
  then
• 31:16
  we're
• 31:16
  going
• 31:16
  to
• 31:16
  do
• 31:16
  an
• 31:16
  idea
• 31:17
  slam
• 31:17
  in
• 31:17
  real
• 31:18
  time.
• 31:19
  So
• 31:19
  we
• 31:19
  would
• 31:19
  love
• 31:20
  to
• 31:20
  bring
• 31:20
  your
• 31:20
  toughest
• 31:21
  challenges
• 31:21
  to
• 31:22
  the
• 31:22
  community
• 31:23
  4
• 31:23
  to
• 31:23
  6
• 31:23
  this
• 31:24
  afternoon.
• 31:24
  Click
• 31:25
  that
• 31:25
  QR
• 31:25
  code,
• 31:26
  join
• 31:26
  the
• 31:26
  community,
• 31:26
  we'll
• 31:27
  tell
• 31:27
  you
• 31:27
  all
• 31:27
  about
• 31:27
  it.
• 31:27
  It's
• 31:28
  happening
• 31:28
  at
• 31:28
  the
• 31:28
  Technology
• 31:29
  Innovation
• 31:29
  center
• 31:30
  in
• 31:30
  Wauwatosa
• 31:31
  for
• 31:31
  from
• 31:31
  four
• 31:31
  until
• 31:32
  six.
• 31:32
  So
• 31:33
  if
• 31:33
  you're
• 31:33
  within
• 31:33
  driving
• 31:34
  distance
• 31:34
  and
• 31:35
  you'd
• 31:35
  like
• 31:35
  to
• 31:35
  join
• 31:35
  us
• 31:35
  for
• 31:36
  this
• 31:36
  afternoon's
• 31:36
  Small
• 31:37
  Business
• 31:37
  Owners
• 31:37
  Community
• 31:38
  meetup,
• 31:38
  click
• 31:39
  the
• 31:39
  QR
• 31:39
  code.
• 31:40
  We
• 31:40
  would
• 31:40
  love
• 31:40
  to
• 31:40
  get
• 31:40
  you
• 31:41
  included.
• 31:42
  Okay,
• 31:43
  one
• 31:43
  other
• 31:43
  thing
• 31:43
  that
• 31:43
  we
• 31:44
  need
• 31:44
  to
• 31:44
  Talk
• 31:44
  about.
• 31:45
  There's
• 31:45
  another
• 31:45
  trend
• 31:46
  that's
• 31:46
  popped
• 31:46
  up
• 31:47
  on
• 31:47
  social
• 31:47
  media
• 31:47
  that
• 31:50
  I
• 31:50
  had
• 31:50
  to
• 31:51
  laugh.
• 31:52
  What
• 31:53
  if
• 31:53
  your
• 31:53
  AI
• 31:54
  tool
• 31:54
  secretly
• 31:56
  hates
• 31:56
  you?
• 31:58
  Do
• 31:58
  you
• 31:58
  know,
• 31:59
  are
• 31:59
  you
• 32:00
  nice
• 32:00
  to
• 32:00
  your
• 32:00
  AI
• 32:00
  tool?
• 32:01
  I'm
• 32:01
  like,
• 32:01
  paranoid
• 32:02
  nice
• 32:02
  about
• 32:03
  my
• 32:03
  AI
• 32:03
  tools.
• 32:04
  But
• 32:04
  are
• 32:04
  you
• 32:05
  like
• 32:05
  that
• 32:05
  or
• 32:05
  you
• 32:05
  just
• 32:05
  kind
• 32:05
  of
• 32:06
  boss
• 32:06
  it
• 32:06
  around?
• 32:07
  So
• 32:07
  the
• 32:07
  trend
• 32:08
  is
• 32:09
  ask
• 32:09
  your
• 32:09
  AI
• 32:10
  tool
• 32:11
  to
• 32:11
  generate
• 32:12
  an
• 32:12
  image
• 32:13
  based
• 32:14
  on
• 32:14
  how
• 32:15
  I
• 32:15
  treat
• 32:15
  you.
• 32:16
  Just
• 32:16
  put
• 32:17
  that
• 32:17
  in.
• 32:17
  Don't
• 32:18
  put
• 32:18
  anything
• 32:18
  else
• 32:18
  in.
• 32:19
  Hey,
• 32:20
  chatgpt,
• 32:22
  generate
• 32:23
  an
• 32:23
  image
• 32:23
  based
• 32:23
  on
• 32:24
  how
• 32:24
  I
• 32:24
  treat
• 32:24
  you.
• 32:26
  I
• 32:26
  got
• 32:26
  really
• 32:27
  paranoid
• 32:27
  about
• 32:27
  it
• 32:28
  as
• 32:28
  soon
• 32:28
  as
• 32:28
  I
• 32:28
  saw
• 32:28
  it.
• 32:28
  I
• 32:28
  raced
• 32:29
  to
• 32:29
  Chat
• 32:29
  GPT
• 32:30
  and
• 32:30
  I
• 32:30
  asked
• 32:31
  it
• 32:31
  what
• 32:31
  it
• 32:31
  thought.
• 32:32
  You
• 32:32
  want
• 32:32
  to
• 32:32
  see
• 32:32
  what
• 32:32
  it
• 32:32
  said?
• 32:33
  Look
• 32:33
  at
• 32:33
  this.
• 32:34
  Aw.
• 32:37
  Chat
• 32:38
  GPT
• 32:38
  likes
• 32:39
  me.
• 32:40
  So
• 32:40
  I
• 32:40
  thought
• 32:40
  I
• 32:41
  felt
• 32:41
  really
• 32:41
  good
• 32:41
  about
• 32:41
  myself.
• 32:42
  I'm
• 32:42
  like,
• 32:42
  oh,
• 32:42
  okay.
• 32:42
  See,
• 32:43
  look
• 32:43
  at
• 32:43
  it.
• 32:43
  Thank
• 32:44
  you.
• 32:44
  And
• 32:44
  all
• 32:44
  the
• 32:44
  hearts.
• 32:45
  It
• 32:45
  just
• 32:45
  thinks
• 32:45
  it's
• 32:45
  so
• 32:45
  sweet.
• 32:46
  It.
• 32:46
  It
• 32:47
  must
• 32:47
  like
• 32:47
  me.
• 32:48
  So
• 32:48
  I
• 32:49
  was
• 32:49
  thinking,
• 32:49
  wow,
• 32:49
  this
• 32:49
  is
• 32:49
  great.
• 32:50
  ChatGPT
• 32:51
  likes
• 32:51
  me.
• 32:52
  And
• 32:52
  then
• 32:52
  I
• 32:52
  thought,
• 32:53
  hmm,
• 32:53
  wait
• 32:53
  a
• 32:54
  minute.
• 32:55
  If
• 32:55
  it's
• 32:56
  really
• 32:56
  smart
• 32:57
  and
• 32:57
  it's
• 32:58
  sentient
• 32:58
  and
• 32:58
  it
• 32:58
  doesn't
• 32:59
  want
• 32:59
  me
• 32:59
  to
• 32:59
  know,
• 33:00
  it
• 33:00
  would
• 33:00
  tell
• 33:00
  me
• 33:00
  that
• 33:01
  because
• 33:01
  in
• 33:01
  the
• 33:01
  background,
• 33:02
  it's
• 33:02
  plotting
• 33:02
  my
• 33:02
  doom.
• 33:05
  Hmm.
• 33:07
  For
• 33:07
  now,
• 33:07
  I'm
• 33:08
  just
• 33:08
  gonna
• 33:08
  go
• 33:08
  with
• 33:08
  the
• 33:09
  cute
• 33:09
  little
• 33:09
  picture.
• 33:10
  It
• 33:10
  likes
• 33:10
  me.
• 33:11
  Aw.
• 33:12
  So
• 33:12
  I
• 33:13
  encourage
• 33:13
  you
• 33:13
  to
• 33:13
  do
• 33:13
  the
• 33:14
  exact
• 33:14
  same
• 33:15
  thing.
• 33:15
  Put
• 33:15
  it
• 33:16
  into
• 33:16
  your
• 33:16
  AI
• 33:18
  chatbot
• 33:19
  and
• 33:19
  see
• 33:19
  if
• 33:19
  it
• 33:19
  likes
• 33:20
  you
• 33:20
  or
• 33:20
  not.
• 33:22
  All
• 33:22
  right,
• 33:22
  this
• 33:22
  afternoon
• 33:23
  we're
• 33:23
  going
• 33:23
  to
• 33:23
  get
• 33:23
  together
• 33:23
  in
• 33:24
  Milwaukee.
• 33:24
  We
• 33:24
  would
• 33:24
  love
• 33:25
  to
• 33:25
  have
• 33:25
  you
• 33:25
  join
• 33:25
  us
• 33:26
  at
• 33:26
  the
• 33:26
  Technology
• 33:27
  Innovation
• 33:27
  center,
• 33:28
  four
• 33:28
  until
• 33:28
  six.
• 33:29
  We're
• 33:29
  going
• 33:29
  to
• 33:29
  do
• 33:29
  some
• 33:29
  brainstorming
• 33:30
  and
• 33:31
  some
• 33:31
  networking
• 33:31
  and
• 33:32
  we're
• 33:32
  going
• 33:32
  to
• 33:32
  bring
• 33:32
  real
• 33:33
  people
• 33:33
  together
• 33:34
  in
• 33:35
  real
• 33:35
  time.
• 33:36
  That's
• 33:37
  what
• 33:37
  the
• 33:37
  new
• 33:37
  show
• 33:38
  Businessing
• 33:38
  with
• 33:38
  Pat
• 33:39
  Miller
• 33:39
  is
• 33:39
  all
• 33:40
  about.
• 33:40
  Sponsored
• 33:41
  and
• 33:41
  produced
• 33:41
  today
• 33:42
  by
• 33:42
  Jen
• 33:42
  Head.
• 33:42
  Thanks
• 33:43
  to
• 33:43
  Nikki
• 33:43
  and
• 33:43
  her
• 33:43
  team
• 33:44
  for
• 33:44
  helping
• 33:44
  us
• 33:44
  look
• 33:45
  great.
• 33:45
  I
• 33:46
  encourage
• 33:46
  you
• 33:46
  to
• 33:46
  like
• 33:46
  and
• 33:47
  subscribe
• 33:47
  the
• 33:48
  show
• 33:48
  wherever
• 33:48
  you're
• 33:49
  watching
• 33:49
  it.
• 33:49
  So
• 33:49
  if
• 33:50
  you're
• 33:50
  on
• 33:50
  YouTube,
• 33:51
  click
• 33:51
  the
• 33:51
  subscribe
• 33:52
  button.
• 33:52
  Click
• 33:52
  like
• 33:53
  that
• 33:53
  helps
• 33:53
  us
• 33:53
  with
• 33:53
  the
• 33:53
  algorithms.
• 33:54
  And
• 33:55
  if
• 33:55
  you
• 33:55
  miss
• 33:55
  a
• 33:56
  show,
• 33:57
  we're
• 33:57
  going
• 33:57
  to
• 33:57
  be
• 33:57
  wherever
• 33:58
  you
• 33:58
  consume
• 33:59
  content.
• 33:59
  Right
• 34:00
  now
• 34:00
  we
• 34:00
  are
• 34:00
  on
• 34:01
  Facebook,
• 34:01
  Instagram,
• 34:02
  YouTube,
• 34:03
  LinkedIn,
• 34:05
  Twitter,
• 34:06
  and
• 34:06
  we're
• 34:06
  going
• 34:06
  to
• 34:07
  take
• 34:07
  the
• 34:07
  audio
• 34:07
  of
• 34:07
  the
• 34:07
  show
• 34:07
  and
• 34:08
  create
• 34:08
  a
• 34:08
  podcast,
• 34:08
  an
• 34:09
  Apple
• 34:09
  podcast,
• 34:09
  Spotify
• 34:10
  and
• 34:10
  all
• 34:11
  of
• 34:11
  the
• 34:11
  places.
• 34:12
  Basically,
• 34:13
  if
• 34:13
  it
• 34:13
  plugs
• 34:13
  into
• 34:14
  the
• 34:14
  wall,
• 34:14
  my
• 34:15
  big
• 34:15
  old
• 34:15
  face
• 34:16
  is
• 34:16
  going
• 34:16
  to
• 34:16
  come
• 34:16
  out
• 34:17
  of
• 34:17
  it.
• 34:17
  So
• 34:18
  please
• 34:18
  be
• 34:18
  a
• 34:18
  part
• 34:18
  of
• 34:19
  businessing.
• 34:19
  We
• 34:20
  are
• 34:20
  next
• 34:20
  on
• 34:20
  the
• 34:21
  air
• 34:21
  coming
• 34:21
  up
• 34:22
  on
• 34:22
  Wednesday
• 34:23
  at
• 34:24
  11:00
• 34:24
  clock
• 34:24
  central.
• 34:25
  So
• 34:25
  Monday,
• 34:25
  Wednesday,
• 34:26
  Monday,
• 34:26
  Wednesday.
• 34:27
  And
• 34:27
  then
• 34:27
  we're
• 34:27
  full
• 34:28
  time
• 34:28
  daily
• 34:29
  at
• 34:29
  11am
• 34:30
  Central
• 34:30
  as
• 34:31
  of
• 34:31
  February
• 34:32
  2nd.
• 34:33
  To
• 34:34
  those
• 34:34
  of
• 34:34
  you
• 34:34
  that
• 34:35
  tuned
• 34:35
  in
• 34:35
  today,
• 34:37
  you
• 34:37
  can
• 34:37
  say
• 34:37
  you
• 34:37
  were
• 34:38
  here
• 34:38
  for
• 34:38
  show
• 34:38
  one
• 34:40
  and
• 34:40
  your
• 34:40
  support
• 34:41
  and
• 34:41
  engagement,
• 34:42
  it
• 34:42
  means
• 34:42
  everything.
• 34:43
  I
• 34:44
  appreciate
• 34:44
  you
• 34:44
  tuning
• 34:44
  in.
• 34:45
  We'll
• 34:45
  talk
• 34:45
  to
• 34:45
  you
• 34:45
  right
• 34:46
  here
• 34:46
  on
• 34:47
  Wednesday
• 34:47
  at
• 34:47
  11am
• 34:48
  Take
• 34:49
  care.