Latest / Around the House with Eric G®: Home Improvement Remodeling & DIY / Made in USA: Dal Tile's Bold New Vibe for 2026

Transcript

Made in USA: Dal Tile's Bold New Vibe for 2026 · Around the House with Eric G®: Home Improvement Remodeling & DIY

• 0:47
  Foreign.
• 0:53
  Ready
• 0:53
  to
• 0:54
  turn
• 0:54
  your
• 0:54
  house
• 0:54
  into
• 0:55
  the
• 0:55
  home
• 0:55
  you've
• 0:55
  always
• 0:56
  dreamed
• 0:56
  of
• 0:57
  without
• 0:57
  the
• 0:57
  headaches
• 0:58
  or
• 0:58
  huge
• 0:58
  bills.
• 0:59
  You're
• 0:59
  tuned
• 1:00
  to
• 1:00
  around
• 1:00
  the
• 1:00
  House,
• 1:01
  the
• 1:01
  nation's
• 1:02
  number
• 1:02
  one
• 1:02
  home
• 1:03
  improvement
• 1:03
  radio
• 1:04
  show
• 1:04
  and
• 1:04
  podcast
• 1:05
  with
• 1:05
  expert
• 1:06
  advice
• 1:06
  that's
• 1:06
  helped
• 1:07
  millions
• 1:07
  tackle
• 1:08
  everything
• 1:08
  from
• 1:08
  remodels
• 1:09
  to
• 1:09
  repairs.
• 1:10
  Hosts
• 1:10
  Eric
• 1:11
  G.
• 1:11
  And
• 1:11
  John
• 1:11
  Dudley
• 1:12
  have
• 1:12
  got
• 1:13
  you
• 1:13
  covered
• 1:13
  with
• 1:14
  the
• 1:14
  best
• 1:14
  advice
• 1:15
  and
• 1:15
  information
• 1:16
  about
• 1:16
  your
• 1:16
  home.
• 1:17
  Now
• 1:17
  let's
• 1:18
  get
• 1:18
  this
• 1:18
  hour
• 1:19
  started.
• 1:20
  This
• 1:20
  hour
• 1:20
  is
• 1:21
  brought
• 1:21
  to
• 1:21
  you
• 1:21
  from
• 1:21
  design
• 1:22
  and
• 1:22
  construction
• 1:23
  week
• 1:23
  by
• 1:23
  Dal
• 1:24
  Tile.
• 1:24
  Welcome
• 1:25
  to
• 1:25
  the
• 1:25
  round
• 1:25
  the
• 1:25
  house
• 1:26
  show,
• 1:26
  the
• 1:26
  next
• 1:26
  generation
• 1:27
  of
• 1:27
  home
• 1:27
  improvements.
• 1:28
  This
• 1:28
  is
• 1:28
  where
• 1:28
  we
• 1:29
  help
• 1:29
  you
• 1:29
  with
• 1:29
  your
• 1:29
  home.
• 1:30
  Thanks
• 1:30
  for
• 1:30
  joining
• 1:30
  us
• 1:30
  today.
• 1:31
  We
• 1:31
  are
• 1:32
  in
• 1:32
  the
• 1:32
  middle
• 1:32
  of
• 1:32
  design
• 1:32
  and
• 1:33
  construction
• 1:33
  week,
• 1:34
  the
• 1:34
  last
• 1:34
  day
• 1:35
  today.
• 1:35
  And
• 1:35
  I
• 1:35
  tell
• 1:35
  you
• 1:35
  what,
• 1:36
  this
• 1:36
  is
• 1:36
  one
• 1:36
  of
• 1:37
  my
• 1:37
  favorite
• 1:37
  times
• 1:37
  here
• 1:38
  because
• 1:39
  we
• 1:39
  get
• 1:39
  to
• 1:39
  go
• 1:39
  look
• 1:39
  at
• 1:39
  pretty
• 1:40
  stuff.
• 1:40
  Speaking
• 1:41
  of
• 1:41
  pretty
• 1:41
  stuff,
• 1:42
  we've
• 1:42
  got
• 1:42
  both
• 1:42
  of
• 1:43
  you
• 1:43
  here
• 1:43
  in
• 1:43
  the
• 1:43
  booth
• 1:44
  with
• 1:44
  Dal
• 1:45
  Tyle.
• 1:45
  Chip's
• 1:46
  a
• 1:46
  pretty
• 1:46
  guy.
• 1:46
  Yeah,
• 1:46
  he
• 1:47
  is.
• 1:48
  I
• 1:48
  truthfully
• 1:48
  thought
• 1:49
  I
• 1:49
  was
• 1:49
  about
• 1:49
  to
• 1:49
  get
• 1:49
  the
• 1:49
  brunt.
• 1:49
  End
• 1:50
  of
• 1:51
  setup
• 1:51
  was
• 1:51
  all
• 1:51
  there.
• 1:52
  It
• 1:52
  was
• 1:52
  coming.
• 1:52
  He
• 1:53
  couldn't
• 1:53
  wait
• 1:53
  to
• 1:53
  do
• 1:53
  that.
• 1:54
  Exactly.
• 1:55
  This
• 1:55
  morning.
• 1:56
  Waiting
• 1:56
  all
• 1:56
  year
• 1:57
  for
• 1:57
  this.
• 1:57
  Guys.
• 1:58
  Let's
• 1:58
  do
• 1:58
  some
• 1:58
  introductions.
• 1:59
  Chip,
• 1:59
  Wade,
• 2:00
  go
• 2:00
  ahead,
• 2:00
  brother.
• 2:00
  Yeah,
• 2:00
  absolutely.
• 2:01
  Well,
• 2:01
  it's
• 2:01
  always
• 2:01
  great
• 2:02
  to
• 2:02
  be
• 2:02
  here
• 2:02
  with
• 2:02
  you,
• 2:02
  Eric,
• 2:02
  and
• 2:03
  with
• 2:03
  Patrick.
• 2:04
  I'm
• 2:05
  a
• 2:05
  longtime.
• 2:06
  Just
• 2:06
  a
• 2:06
  home
• 2:06
  improvement
• 2:07
  fanatic.
• 2:08
  I
• 2:08
  love
• 2:09
  making
• 2:09
  content
• 2:10
  and
• 2:10
  helping
• 2:10
  homeowners
• 2:11
  make
• 2:11
  educated
• 2:11
  home
• 2:12
  purchasing
• 2:12
  decisions.
• 2:13
  Had
• 2:13
  the
• 2:13
  opportunity
• 2:13
  to
• 2:14
  do
• 2:14
  a
• 2:14
  number
• 2:14
  of
• 2:14
  different
• 2:15
  home
• 2:15
  improvement
• 2:15
  shows
• 2:16
  over
• 2:16
  the
• 2:16
  years,
• 2:17
  and
• 2:17
  I
• 2:18
  just
• 2:18
  love
• 2:18
  to
• 2:18
  tell
• 2:19
  brand
• 2:19
  stories
• 2:20
  and
• 2:20
  help
• 2:20
  educate
• 2:21
  people
• 2:21
  on
• 2:21
  what's
• 2:22
  out
• 2:22
  there.
• 2:22
  Absolutely.
• 2:23
  And,
• 2:23
  man,
• 2:24
  you've
• 2:24
  been
• 2:24
  doing
• 2:24
  it
• 2:24
  a
• 2:24
  while
• 2:25
  like
• 2:25
  the
• 2:25
  rest
• 2:25
  of
• 2:25
  us.
• 2:26
  Patrick,
• 2:26
  let's.
• 2:26
  Let's
• 2:27
  hear
• 2:27
  your
• 2:27
  story.
• 2:27
  Well,
• 2:28
  I'm
• 2:28
  a
• 2:28
  longtime
• 2:28
  Dell
• 2:29
  Tile
• 2:29
  fanatic,
• 2:29
  which
• 2:29
  is
• 2:30
  good
• 2:30
  right
• 2:31
  in
• 2:31
  the
• 2:31
  brand.
• 2:32
  So
• 2:32
  I
• 2:32
  lead
• 2:32
  our
• 2:33
  residential
• 2:34
  sales
• 2:34
  business
• 2:34
  for
• 2:35
  our
• 2:35
  dealer
• 2:35
  and
• 2:35
  showroom
• 2:36
  business
• 2:36
  for
• 2:36
  Daltile.
• 2:37
  And
• 2:37
  a
• 2:38
  little
• 2:38
  bit
• 2:38
  about
• 2:38
  Dal
• 2:38
  Tile.
• 2:38
  You
• 2:39
  know,
• 2:39
  we're
• 2:39
  the
• 2:39
  largest
• 2:40
  tile
• 2:40
  entity
• 2:40
  in
• 2:40
  the
• 2:41
  world,
• 2:41
  and
• 2:42
  it
• 2:42
  all
• 2:42
  comes
• 2:43
  down
• 2:43
  to
• 2:43
  what
• 2:43
  that
• 2:43
  consumer
• 2:44
  shops
• 2:44
  for.
• 2:44
  And
• 2:44
  that's
• 2:45
  what
• 2:45
  we
• 2:45
  love
• 2:45
  to
• 2:45
  talk
• 2:46
  about.
• 2:46
  We
• 2:46
  love
• 2:46
  to
• 2:46
  give
• 2:46
  them
• 2:47
  solutions.
• 2:47
  We
• 2:47
  love
• 2:48
  to
• 2:48
  make
• 2:48
  sure
• 2:48
  that
• 2:48
  we're
• 2:48
  bringing
• 2:49
  things
• 2:49
  to
• 2:49
  them.
• 2:49
  And
• 2:49
  that's
• 2:50
  what
• 2:50
  we
• 2:50
  like
• 2:50
  to
• 2:50
  talk
• 2:50
  about
• 2:50
  on
• 2:50
  the
• 2:50
  show.
• 2:51
  This
• 2:51
  is.
• 2:51
  Which
• 2:51
  is
• 2:51
  fantastic.
• 2:52
  And
• 2:52
  by
• 2:53
  the
• 2:53
  way,
• 2:53
  Chip
• 2:53
  does
• 2:53
  a
• 2:53
  great
• 2:54
  job
• 2:54
  for
• 2:54
  all
• 2:54
  of
• 2:54
  our
• 2:54
  customers.
• 2:56
  All
• 2:56
  of
• 2:56
  our
• 2:56
  fans
• 2:57
  love
• 2:57
  him,
• 2:57
  and
• 2:58
  it
• 2:58
  makes
• 2:58
  them
• 2:58
  actually
• 2:58
  more
• 2:59
  confident
• 2:59
  about
• 2:59
  our
• 2:59
  products
• 3:00
  going
• 3:00
  forward.
• 3:00
  So
• 3:00
  big
• 3:01
  plug
• 3:01
  for
• 3:01
  Chip.
• 3:01
  Thanks,
• 3:02
  bro.
• 3:02
  I
• 3:03
  feel
• 3:03
  the
• 3:03
  love
• 3:03
  in
• 3:03
  the
• 3:03
  room.
• 3:04
  I
• 3:04
  feel
• 3:04
  the
• 3:04
  love
• 3:04
  in
• 3:05
  the
• 3:05
  room.
• 3:05
  This
• 3:05
  is
• 3:05
  awesome.
• 3:06
  Speaking
• 3:07
  of
• 3:07
  the
• 3:07
  room.
• 3:07
  We
• 3:07
  don't
• 3:08
  have
• 3:08
  to
• 3:08
  store
• 3:08
  it
• 3:08
  in
• 3:08
  the
• 3:08
  cloud
• 3:08
  because
• 3:09
  it's
• 3:09
  right
• 3:09
  over
• 3:09
  our
• 3:09
  head.
• 3:09
  That's
• 3:10
  right.
• 3:10
  Oh,
• 3:10
  I
• 3:10
  thought
• 3:10
  these
• 3:10
  were
• 3:10
  wind
• 3:10
  chimes.
• 3:11
  That
• 3:12
  is.
• 3:12
  You
• 3:12
  pull
• 3:12
  it,
• 3:12
  you
• 3:13
  get
• 3:13
  cotton
• 3:13
  candy.
• 3:13
  That's
• 3:13
  right.
• 3:16
  We
• 3:16
  need
• 3:16
  a
• 3:16
  bigger
• 3:16
  cloud.
• 3:17
  We
• 3:17
  do.
• 3:17
  But
• 3:18
  that
• 3:18
  is
• 3:18
  gorgeous.
• 3:19
  Isn't
• 3:19
  that
• 3:19
  amazing?
• 3:19
  You
• 3:20
  did
• 3:20
  such.
• 3:21
  Your
• 3:21
  team,
• 3:22
  I
• 3:22
  want
• 3:22
  to
• 3:22
  give
• 3:22
  the
• 3:22
  team
• 3:23
  credit
• 3:23
  here,
• 3:24
  did
• 3:24
  such
• 3:24
  a
• 3:24
  great
• 3:24
  job
• 3:25
  in
• 3:25
  this
• 3:25
  booth
• 3:26
  showing
• 3:26
  all
• 3:27
  these
• 3:27
  different
• 3:27
  scenarios.
• 3:28
  Amazing.
• 3:28
  Our
• 3:28
  marketing
• 3:29
  team
• 3:29
  does
• 3:29
  a
• 3:29
  great
• 3:29
  job.
• 3:29
  The
• 3:30
  theme
• 3:30
  is
• 3:30
  kind
• 3:31
  of
• 3:31
  a
• 3:31
  Day
• 3:31
  in
• 3:31
  Paris.
• 3:32
  You
• 3:32
  know,
• 3:32
  we
• 3:33
  have
• 3:33
  this
• 3:34
  hot
• 3:35
  air
• 3:35
  balloon
• 3:35
  in
• 3:36
  the
• 3:36
  front,
• 3:36
  which
• 3:36
  is
• 3:36
  a
• 3:37
  ceramic
• 3:38
  tile
• 3:39
  mosaic.
• 3:39
  Hot
• 3:40
  air
• 3:40
  balloon.
• 3:40
  Let
• 3:40
  me
• 3:40
  just
• 3:41
  pause
• 3:41
  because
• 3:41
  everybody's
• 3:41
  like,
• 3:42
  how
• 3:42
  does
• 3:42
  that
• 3:42
  work?
• 3:42
  Right?
• 3:42
  Yeah.
• 3:43
  Beautiful
• 3:43
  selfie
• 3:44
  station.
• 3:44
  You
• 3:44
  come
• 3:44
  over
• 3:45
  here,
• 3:45
  you
• 3:45
  have
• 3:45
  cotton
• 3:45
  candy.
• 3:46
  Ooh
• 3:46
  la
• 3:46
  la.
• 3:46
  We
• 3:47
  have
• 3:47
  a
• 3:47
  Ferris
• 3:47
  wheel.
• 3:48
  We
• 3:48
  made
• 3:48
  a
• 3:48
  Ferris
• 3:48
  wheel
• 3:49
  up
• 3:49
  front.
• 3:49
  It's
• 3:49
  amazing.
• 3:49
  Like,
• 3:50
  just
• 3:50
  the
• 3:50
  idea
• 3:50
  of
• 3:51
  bringing
• 3:51
  the
• 3:51
  personalization
• 3:52
  to
• 3:53
  what
• 3:53
  they're
• 3:53
  going
• 3:53
  to
• 3:53
  design
• 3:54
  in
• 3:54
  their
• 3:54
  home,
• 3:54
  you
• 3:55
  know?
• 3:55
  Right.
• 3:56
  That's
• 3:56
  the
• 3:56
  thing,
• 3:56
  is
• 3:56
  that
• 3:57
  personalization,
• 3:57
  because
• 3:58
  everybody
• 3:58
  wants
• 3:58
  their
• 3:58
  own
• 3:59
  thing.
• 3:59
  The
• 3:59
  last
• 3:59
  thing
• 3:59
  they
• 3:59
  want
• 4:00
  to.
• 4:00
  It's
• 4:00
  like
• 4:01
  women
• 4:01
  in
• 4:02
  clothing,
• 4:02
  for
• 4:02
  instance,
• 4:03
  not
• 4:03
  so
• 4:03
  much
• 4:03
  with
• 4:03
  guys.
• 4:04
  If
• 4:04
  we're
• 4:04
  wearing
• 4:04
  the
• 4:04
  same
• 4:04
  shirt,
• 4:05
  we
• 4:05
  give
• 4:05
  a
• 4:05
  high
• 4:05
  five
• 4:05
  and
• 4:06
  say,
• 4:06
  hey,
• 4:06
  we
• 4:06
  picked
• 4:06
  the
• 4:06
  right
• 4:06
  thing
• 4:07
  today.
• 4:07
  But
• 4:08
  nobody
• 4:08
  likes.
• 4:09
  Women
• 4:09
  do
• 4:09
  not
• 4:09
  like
• 4:09
  to
• 4:10
  have
• 4:10
  the
• 4:10
  same
• 4:10
  dress.
• 4:10
  No.
• 4:11
  And
• 4:11
  so
• 4:12
  that's
• 4:12
  that
• 4:13
  personalization
• 4:14
  that
• 4:14
  you
• 4:14
  see.
• 4:15
  And,
• 4:16
  you
• 4:16
  know,
• 4:16
  it's.
• 4:16
  You
• 4:17
  can
• 4:17
  do
• 4:17
  what
• 4:17
  you
• 4:17
  want
• 4:18
  with
• 4:18
  this
• 4:18
  stuff,
• 4:18
  and
• 4:18
  it's
• 4:19
  going
• 4:19
  to
• 4:19
  be
• 4:19
  beautiful.
• 4:20
  And
• 4:21
  the
• 4:21
  design
• 4:21
  world
• 4:22
  is
• 4:22
  your
• 4:22
  oyster
• 4:22
  in
• 4:22
  this.
• 4:23
  That's
• 4:23
  right.
• 4:23
  Now,
• 4:23
  when
• 4:24
  you
• 4:24
  walk
• 4:24
  around
• 4:24
  a
• 4:24
  booth
• 4:24
  like
• 4:25
  this,
• 4:25
  I
• 4:25
  got
• 4:25
  the
• 4:26
  chance
• 4:26
  to
• 4:26
  the
• 4:26
  last
• 4:26
  couple
• 4:26
  of
• 4:26
  days
• 4:27
  to
• 4:27
  walk
• 4:27
  around
• 4:27
  the
• 4:27
  entire
• 4:27
  show.
• 4:28
  Yeah,
• 4:28
  I
• 4:28
  saw
• 4:28
  almost
• 4:29
  everything.
• 4:29
  One
• 4:30
  thing
• 4:30
  that
• 4:30
  you'll
• 4:30
  notice
• 4:30
  is,
• 4:31
  like,
• 4:31
  the
• 4:31
  way
• 4:31
  the
• 4:31
  current
• 4:31
  consumer
• 4:32
  designs,
• 4:32
  we're
• 4:32
  all
• 4:32
  constantly
• 4:33
  looking
• 4:33
  at
• 4:34
  imagery,
• 4:34
  you
• 4:35
  know,
• 4:35
  on
• 4:35
  our
• 4:35
  mobile
• 4:35
  devices
• 4:36
  or
• 4:36
  on
• 4:36
  our
• 4:36
  computer.
• 4:37
  What
• 4:37
  works
• 4:37
  in
• 4:38
  this
• 4:38
  booth
• 4:38
  so
• 4:38
  well,
• 4:38
  and
• 4:39
  they
• 4:39
  always
• 4:39
  do
• 4:39
  a
• 4:39
  great
• 4:39
  job
• 4:39
  with
• 4:40
  this,
• 4:40
  is
• 4:40
  the
• 4:40
  way
• 4:40
  that
• 4:41
  they
• 4:41
  vignette
• 4:42
  establishes
• 4:43
  a
• 4:43
  whole
• 4:44
  idea
• 4:44
  and
• 4:45
  a
• 4:45
  concept
• 4:45
  in
• 4:45
  a
• 4:46
  digestible
• 4:46
  format,
• 4:47
  which
• 4:47
  is
• 4:48
  a
• 4:48
  really
• 4:48
  great
• 4:48
  thing.
• 4:48
  I
• 4:49
  mean,
• 4:49
  I
• 4:49
  love
• 4:49
  the
• 4:49
  fact
• 4:49
  that
• 4:50
  there's
• 4:50
  theme
• 4:50
  all
• 4:50
  the
• 4:50
  way
• 4:51
  through,
• 4:51
  but
• 4:52
  each
• 4:52
  one
• 4:52
  of
• 4:52
  these
• 4:52
  carries
• 4:53
  its
• 4:53
  own
• 4:54
  concept
• 4:54
  and
• 4:55
  design.
• 4:55
  So,
• 4:55
  I
• 4:55
  mean,
• 4:56
  obviously,
• 4:56
  just
• 4:56
  the
• 4:57
  way,
• 4:57
  you
• 4:57
  know,
• 4:57
  seeing
• 4:58
  a
• 4:58
  small
• 4:58
  12
• 4:58
  by
• 4:59
  12
• 4:59
  of
• 4:59
  this
• 4:59
  mosaic
• 5:00
  tile
• 5:00
  right
• 5:00
  here
• 5:00
  is
• 5:01
  beautiful,
• 5:01
  but
• 5:01
  seeing
• 5:02
  it
• 5:02
  in
• 5:03
  element,
• 5:03
  that's
• 5:04
  in
• 5:04
  scale,
• 5:05
  but
• 5:05
  not
• 5:05
  too
• 5:06
  overwhelming.
• 5:06
  Like,
• 5:06
  this
• 5:06
  is
• 5:07
  an
• 5:07
  attainable
• 5:07
  size,
• 5:08
  but
• 5:08
  it's
• 5:08
  also
• 5:09
  aspirational.
• 5:09
  But
• 5:10
  I
• 5:10
  think
• 5:10
  that
• 5:10
  that's
• 5:10
  what
• 5:10
  makes
• 5:11
  specifically
• 5:12
  what
• 5:12
  y'
• 5:12
  all
• 5:12
  do
• 5:12
  with
• 5:12
  the
• 5:12
  Daltao
• 5:13
  booth.
• 5:13
  Impact.
• 5:14
  Impactful
• 5:14
  for
• 5:14
  the
• 5:14
  consumer.
• 5:14
  As
• 5:15
  you're
• 5:15
  walking
• 5:15
  around,
• 5:15
  it
• 5:16
  inspires
• 5:16
  you.
• 5:16
  Yeah.
• 5:17
  I
• 5:17
  mean,
• 5:17
  you've
• 5:17
  got
• 5:17
  the
• 5:17
  shower
• 5:18
  system
• 5:18
  behind
• 5:18
  us,
• 5:18
  which
• 5:19
  is
• 5:19
  the
• 5:19
  cloud.
• 5:19
  You've
• 5:19
  got
• 5:20
  the
• 5:20
  rain
• 5:20
  coming
• 5:20
  down
• 5:21
  in
• 5:21
  this,
• 5:21
  which
• 5:21
  is
• 5:22
  like
• 5:22
  the
• 5:22
  water.
• 5:22
  It's
• 5:23
  just
• 5:23
  so
• 5:23
  beautiful.
• 5:24
  And
• 5:24
  it
• 5:24
  just
• 5:25
  sets
• 5:25
  the
• 5:25
  stage
• 5:25
  for
• 5:25
  your
• 5:26
  imagination
• 5:26
  walking
• 5:26
  in
• 5:27
  here.
• 5:27
  I
• 5:27
  think
• 5:27
  I
• 5:27
  need
• 5:27
  a
• 5:27
  new,
• 5:28
  like,
• 5:28
  you
• 5:28
  know,
• 5:28
  like
• 5:29
  zoom,
• 5:29
  like
• 5:30
  Microsoft
• 5:30
  Teams
• 5:31
  backdrop
• 5:32
  in
• 5:32
  my
• 5:32
  office.
• 5:33
  Mine
• 5:34
  would
• 5:34
  be
• 5:34
  the
• 5:34
  tub.
• 5:35
  Already
• 5:35
  ordered
• 5:35
  the
• 5:35
  crystal.
• 5:36
  Ship
• 5:37
  this
• 5:37
  to
• 5:37
  my
• 5:37
  office.
• 5:38
  That's
• 5:39
  right.
• 5:39
  Yesterday,
• 5:40
  I
• 5:40
  was
• 5:40
  tired
• 5:40
  at
• 5:40
  the
• 5:40
  end
• 5:40
  of
• 5:40
  the
• 5:41
  show,
• 5:41
  so
• 5:41
  I
• 5:41
  was
• 5:41
  looking
• 5:41
  at
• 5:41
  that
• 5:41
  tub
• 5:42
  going,
• 5:42
  if
• 5:42
  that
• 5:43
  had
• 5:43
  hot
• 5:43
  water
• 5:43
  on
• 5:43
  it,
• 5:44
  I'd
• 5:44
  be
• 5:44
  embarrassing
• 5:45
  everyone.
• 5:45
  With
• 5:45
  the.
• 5:46
  I
• 5:46
  can
• 5:46
  take
• 5:47
  the
• 5:47
  masculine
• 5:47
  guy
• 5:48
  in
• 5:48
  the
• 5:48
  tub
• 5:48
  thing
• 5:48
  with
• 5:48
  the
• 5:49
  tattoos.
• 5:49
  It'd
• 5:49
  be
• 5:50
  an
• 5:50
  interesting
• 5:50
  look.
• 5:50
  More
• 5:51
  potpourri,
• 5:51
  Eric.
• 5:51
  More
• 5:51
  potpourri.
• 5:52
  We
• 5:53
  might
• 5:53
  be
• 5:53
  able
• 5:53
  to
• 5:53
  make
• 5:53
  that
• 5:53
  happen.
• 5:54
  Okay,
• 5:54
  we
• 5:54
  could
• 5:54
  do
• 5:55
  that.
• 5:55
  Great
• 5:56
  marketing,
• 5:56
  right?
• 5:57
  That's
• 5:57
  a
• 5:57
  vignette
• 5:57
  for
• 5:57
  you.
• 5:58
  I'm
• 5:58
  not
• 5:59
  sure
• 5:59
  how
• 5:59
  great
• 5:59
  it
• 5:59
  would
• 5:59
  be,
• 5:59
  but
• 6:00
  it
• 6:00
  would
• 6:00
  definitely
• 6:00
  get
• 6:01
  some
• 6:01
  buzz.
• 6:02
  That's
• 6:02
  a
• 6:02
  fuzz.
• 6:03
  Well,
• 6:03
  you
• 6:03
  know,
• 6:03
  on
• 6:04
  that,
• 6:04
  you
• 6:04
  know,
• 6:04
  for
• 6:04
  us,
• 6:05
  there's
• 6:05
  three
• 6:05
  big
• 6:05
  things
• 6:06
  going
• 6:06
  on
• 6:06
  here
• 6:07
  in
• 6:07
  our
• 6:07
  space.
• 6:07
  And
• 6:07
  as
• 6:08
  we
• 6:08
  look
• 6:08
  forward,
• 6:08
  the
• 6:09
  first
• 6:09
  one
• 6:09
  is
• 6:09
  technology
• 6:10
  and
• 6:10
  visualization.
• 6:11
  Visualization.
• 6:12
  One
• 6:12
  is,
• 6:13
  to
• 6:13
  Chip's
• 6:13
  point,
• 6:14
  how.
• 6:14
  How
• 6:14
  you
• 6:14
  see
• 6:15
  it
• 6:15
  12
• 6:15
  by
• 6:15
  12
• 6:15
  is
• 6:16
  one
• 6:16
  thing,
• 6:16
  and
• 6:16
  sometimes
• 6:17
  you'
• 6:18
  but
• 6:18
  we're
• 6:18
  making
• 6:19
  that
• 6:19
  expansion
• 6:19
  into
• 6:20
  what
• 6:20
  they
• 6:20
  can
• 6:20
  see
• 6:20
  digitally
• 6:21
  on
• 6:21
  their
• 6:21
  phone,
• 6:22
  on
• 6:22
  our
• 6:22
  website,
• 6:23
  when
• 6:23
  they're
• 6:24
  looking
• 6:24
  at
• 6:24
  something,
• 6:24
  they
• 6:24
  can
• 6:25
  visualize
• 6:25
  it
• 6:25
  in
• 6:25
  their
• 6:25
  room.
• 6:26
  We
• 6:26
  know
• 6:26
  when
• 6:27
  they
• 6:27
  visualize
• 6:27
  it,
• 6:27
  our
• 6:28
  Delta
• 6:28
  stylizer
• 6:29
  helps
• 6:29
  them
• 6:29
  with
• 6:29
  that.
• 6:29
  They're
• 6:30
  five
• 6:30
  times
• 6:30
  more
• 6:31
  likely
• 6:31
  to
• 6:31
  purchase
• 6:31
  it.
• 6:32
  Wow.
• 6:32
  So
• 6:33
  we're
• 6:33
  trying
• 6:33
  to
• 6:33
  bring
• 6:34
  them
• 6:34
  visualization
• 6:34
  because
• 6:35
  one
• 6:35
  of
• 6:35
  the
• 6:35
  challenges
• 6:35
  we
• 6:36
  have,
• 6:36
  and
• 6:36
  we
• 6:37
  fuel
• 6:37
  this,
• 6:37
  is
• 6:38
  we
• 6:38
  have
• 6:38
  a
• 6:38
  tremendous
• 6:39
  amount
• 6:39
  of
• 6:39
  products.
• 6:40
  Tremendous.
• 6:41
  Almost
• 6:41
  too
• 6:41
  many
• 6:42
  for
• 6:42
  a
• 6:42
  consumer
• 6:42
  to
• 6:42
  get
• 6:43
  their
• 6:43
  head
• 6:43
  around.
• 6:43
  How
• 6:43
  do
• 6:43
  you
• 6:43
  put
• 6:43
  all
• 6:44
  the
• 6:44
  parts
• 6:44
  and
• 6:44
  pieces
• 6:44
  together?
• 6:45
  So
• 6:45
  visualization,
• 6:45
  to
• 6:46
  Chip's
• 6:46
  point,
• 6:46
  it's
• 6:47
  aspirational,
• 6:47
  but
• 6:47
  also
• 6:48
  functional
• 6:48
  to
• 6:49
  help
• 6:49
  them
• 6:49
  understand.
• 6:49
  And
• 6:49
  you
• 6:50
  can
• 6:50
  put
• 6:50
  all
• 6:50
  these
• 6:51
  together.
• 6:51
  That's
• 6:51
  why
• 6:51
  we
• 6:51
  do
• 6:51
  that.
• 6:51
  We
• 6:52
  have
• 6:52
  our.
• 6:52
  Our
• 6:52
  curations,
• 6:53
  we
• 6:53
  have
• 6:53
  our
• 6:54
  vignettes,
• 6:54
  we
• 6:54
  have
• 6:54
  our
• 6:55
  website.
• 6:55
  All
• 6:55
  to
• 6:56
  help
• 6:56
  them
• 6:56
  get
• 6:56
  through
• 6:56
  that
• 6:57
  process.
• 6:57
  You
• 6:58
  know,
• 6:58
  I'm
• 6:58
  so
• 6:58
  excited
• 6:59
  that
• 6:59
  we're
• 6:59
  out
• 6:59
  of
• 6:59
  the
• 7:00
  seven
• 7:00
  years
• 7:01
  of
• 7:01
  gray
• 7:02
  that
• 7:02
  we
• 7:02
  had,
• 7:03
  and
• 7:03
  we're
• 7:03
  into
• 7:03
  this
• 7:04
  maximalism
• 7:04
  stuff
• 7:05
  now
• 7:05
  where
• 7:05
  you
• 7:06
  can
• 7:06
  have
• 7:06
  color,
• 7:07
  you
• 7:07
  can
• 7:07
  have
• 7:08
  texture,
• 7:08
  you
• 7:09
  can
• 7:09
  have
• 7:09
  all
• 7:09
  this
• 7:09
  stuff.
• 7:10
  Because
• 7:10
  for
• 7:11
  a
• 7:11
  while
• 7:11
  there,
• 7:11
  I
• 7:11
  was
• 7:11
  starting
• 7:12
  to
• 7:12
  get
• 7:12
  a
• 7:12
  little
• 7:12
  yawn
• 7:13
  tired
• 7:13
  as
• 7:13
  a
• 7:13
  designer.
• 7:14
  Right.
• 7:14
  Going,
• 7:15
  okay,
• 7:15
  this
• 7:16
  is
• 7:16
  cool.
• 7:16
  But
• 7:17
  now
• 7:18
  there's
• 7:18
  so
• 7:18
  much
• 7:18
  more
• 7:19
  you
• 7:19
  can
• 7:19
  do.
• 7:19
  You
• 7:19
  guys
• 7:20
  have
• 7:20
  been
• 7:20
  leading
• 7:20
  that
• 7:20
  for
• 7:20
  a
• 7:21
  number
• 7:21
  of
• 7:21
  years.
• 7:22
  You
• 7:22
  know,
• 7:22
  it
• 7:23
  probably
• 7:23
  three
• 7:24
  years
• 7:24
  ago
• 7:24
  in
• 7:24
  here,
• 7:24
  it
• 7:24
  was
• 7:24
  like,
• 7:25
  all
• 7:25
  right,
• 7:25
  we're
• 7:25
  changing
• 7:26
  the.
• 7:26
  Changing
• 7:27
  the
• 7:27
  tone
• 7:27
  a
• 7:27
  bit.
• 7:27
  This
• 7:28
  is
• 7:28
  coming
• 7:28
  from
• 7:28
  a
• 7:28
  guy
• 7:29
  that
• 7:29
  lives
• 7:29
  in
• 7:29
  the
• 7:29
  Pacific
• 7:29
  Northwest,
• 7:30
  right?
• 7:30
  Yeah.
• 7:31
  This
• 7:31
  is
• 7:31
  his
• 7:31
  whole
• 7:32
  life.
• 7:32
  Yeah.
• 7:33
  Shakes
• 7:33
  right.
• 7:34
  Bring
• 7:34
  the
• 7:35
  color,
• 7:35
  please.
• 7:35
  Yeah,
• 7:36
  we
• 7:36
  have
• 7:36
  five
• 7:36
  months.
• 7:37
  What's
• 7:37
  up?
• 7:38
  Yes.
• 7:39
  Yeah,
• 7:39
  bring
• 7:40
  sideways.
• 7:40
  Yeah.
• 7:41
  But
• 7:41
  I'll
• 7:41
  tell
• 7:41
  you
• 7:41
  what,
• 7:41
  while
• 7:42
  you
• 7:42
  guys
• 7:42
  were
• 7:42
  frozen
• 7:42
  this
• 7:43
  year
• 7:43
  down
• 7:43
  there,
• 7:43
  it
• 7:43
  was
• 7:44
  62
• 7:44
  degrees
• 7:44
  at
• 7:45
  home.
• 7:45
  So,
• 7:45
  yeah,
• 7:46
  I'll
• 7:46
  take
• 7:46
  the
• 7:46
  one
• 7:46
  off,
• 7:47
  but
• 7:47
  you
• 7:47
  know
• 7:47
  what
• 7:47
  I
• 7:47
  mean,
• 7:47
  there's
• 7:47
  no
• 7:48
  doubt.
• 7:48
  No,
• 7:48
  color
• 7:48
  is
• 7:49
  definitely
• 7:50
  here.
• 7:50
  Yeah.
• 7:51
  What
• 7:51
  I
• 7:51
  like.
• 7:51
  What
• 7:51
  I'm
• 7:52
  seeing
• 7:52
  specifically
• 7:53
  with
• 7:53
  a
• 7:53
  lot
• 7:53
  of
• 7:53
  the
• 7:53
  new
• 7:54
  product
• 7:54
  offerings
• 7:54
  that
• 7:54
  I
• 7:54
  like
• 7:55
  is
• 7:55
  I
• 7:56
  believe
• 7:56
  y'
• 7:56
  all
• 7:56
  are
• 7:56
  taking
• 7:57
  some
• 7:57
  cues
• 7:58
  off
• 7:58
  of
• 7:58
  just
• 7:58
  the.
• 7:59
  The
• 7:59
  public
• 7:59
  response
• 8:00
  to,
• 8:00
  like,
• 8:00
  the
• 8:01
  Remedy
• 8:01
  tile
• 8:02
  line,
• 8:02
  which
• 8:03
  basically,
• 8:03
  the
• 8:03
  Remedy
• 8:03
  tile,
• 8:04
  historically,
• 8:04
  the
• 8:04
  last
• 8:04
  couple
• 8:05
  years
• 8:05
  has
• 8:05
  been
• 8:05
  more
• 8:06
  of
• 8:06
  like,
• 8:06
  in
• 8:06
  a
• 8:06
  long,
• 8:06
  like
• 8:06
  a
• 8:06
  larger
• 8:07
  subway
• 8:07
  esque
• 8:08
  tile
• 8:08
  with
• 8:08
  a
• 8:09
  contoured
• 8:09
  high,
• 8:10
  like,
• 8:10
  high
• 8:10
  glossy
• 8:10
  glaze.
• 8:11
  And
• 8:12
  while
• 8:12
  we've
• 8:13
  heard
• 8:13
  the
• 8:13
  term,
• 8:13
  like,
• 8:13
  handcrafted
• 8:14
  tile
• 8:14
  for
• 8:15
  years,
• 8:15
  it
• 8:15
  hasn't
• 8:16
  always
• 8:16
  looked.
• 8:17
  You're
• 8:17
  like,
• 8:17
  okay,
• 8:17
  I
• 8:17
  see
• 8:18
  a
• 8:18
  little
• 8:18
  contour
• 8:18
  on
• 8:18
  there.
• 8:18
  But
• 8:19
  like
• 8:19
  this,
• 8:19
  it
• 8:19
  feels
• 8:20
  literally
• 8:20
  like
• 8:21
  somebody
• 8:22
  very
• 8:22
  artisan,
• 8:23
  like,
• 8:23
  yeah,
• 8:23
  absolutely.
• 8:24
  Like,
• 8:24
  did
• 8:24
  it
• 8:24
  with
• 8:24
  their
• 8:24
  hands,
• 8:24
  but
• 8:25
  now
• 8:25
  in
• 8:25
  different.
• 8:26
  Different
• 8:26
  cross
• 8:26
  sections,
• 8:27
  different
• 8:27
  sizes.
• 8:28
  And
• 8:28
  it
• 8:28
  looks.
• 8:29
  There's
• 8:29
  something
• 8:29
  about
• 8:29
  the
• 8:29
  way
• 8:29
  the
• 8:30
  light
• 8:30
  hits
• 8:30
  it
• 8:30
  on
• 8:30
  a
• 8:31
  larger
• 8:31
  format
• 8:31
  wall
• 8:32
  that's
• 8:32
  amazing.
• 8:34
  Somebody
• 8:34
  that's
• 8:34
  installed
• 8:34
  Tile
• 8:35
  2
• 8:35
  to
• 8:36
  give
• 8:36
  you
• 8:36
  that
• 8:36
  third
• 8:36
  dimension,
• 8:37
  really,
• 8:38
  without
• 8:38
  making
• 8:38
  it
• 8:39
  tough
• 8:39
  to
• 8:39
  install
• 8:40
  or
• 8:40
  clean
• 8:41
  and
• 8:41
  clean.
• 8:41
  Yeah.
• 8:42
  Yes.
• 8:42
  Because
• 8:43
  you
• 8:43
  see
• 8:43
  the
• 8:43
  handmade
• 8:44
  hand
• 8:44
  stuff.
• 8:45
  And
• 8:45
  as
• 8:46
  a
• 8:46
  tile
• 8:46
  installer,
• 8:47
  you
• 8:47
  look
• 8:47
  at
• 8:47
  that,
• 8:47
  you
• 8:47
  go,
• 8:47
  oh,
• 8:48
  this
• 8:48
  is
• 8:48
  going
• 8:48
  to
• 8:48
  be
• 8:48
  a
• 8:48
  nightmare.
• 8:49
  But
• 8:49
  you
• 8:49
  guys
• 8:50
  create
• 8:50
  the
• 8:51
  look
• 8:51
  without
• 8:52
  the
• 8:52
  nightmare.
• 8:52
  That's
• 8:53
  right.
• 8:53
  I
• 8:53
  think
• 8:53
  you're
• 8:53
  seeing
• 8:54
  a
• 8:54
  couple
• 8:54
  of
• 8:54
  things.
• 8:54
  One,
• 8:55
  color
• 8:55
  brings
• 8:56
  out
• 8:56
  the
• 8:56
  individual
• 8:57
  style,
• 8:57
  shapes,
• 8:58
  sizes,
• 8:58
  and
• 8:59
  texture
• 8:59
  is
• 8:59
  very
• 9:00
  important
• 9:00
  right
• 9:00
  now.
• 9:00
  Especially.
• 9:01
  You
• 9:01
  talked
• 9:01
  about
• 9:01
  Remedy.
• 9:02
  You
• 9:02
  know,
• 9:02
  you're
• 9:02
  getting
• 9:02
  a
• 9:03
  little
• 9:03
  more
• 9:03
  of
• 9:03
  that
• 9:03
  undulation.
• 9:04
  You're
• 9:04
  getting
• 9:05
  more
• 9:05
  of
• 9:05
  the.
• 9:05
  We
• 9:06
  call
• 9:06
  it
• 9:06
  almost
• 9:06
  the
• 9:06
  Kit
• 9:06
  Kat
• 9:07
  tiles,
• 9:07
  where
• 9:07
  it's
• 9:08
  looks
• 9:08
  a
• 9:08
  little
• 9:08
  bit
• 9:09
  different
• 9:09
  than
• 9:10
  tonnage
• 9:10
  tile.
• 9:11
  Like,
• 9:11
  and
• 9:11
  that's
• 9:11
  the
• 9:11
  whole
• 9:11
  individual.
• 9:12
  Like,
• 9:12
  Chip
• 9:13
  and
• 9:13
  I
• 9:13
  were
• 9:13
  talking
• 9:13
  this
• 9:13
  morning
• 9:14
  with
• 9:14
  Paulie.
• 9:14
  Like,
• 9:15
  people
• 9:15
  are
• 9:15
  designing
• 9:16
  spaces
• 9:17
  to
• 9:17
  live
• 9:17
  in,
• 9:17
  not
• 9:18
  necessarily
• 9:18
  as
• 9:18
  operational.
• 9:19
  So
• 9:19
  have
• 9:20
  the
• 9:20
  space
• 9:20
  you
• 9:20
  want
• 9:20
  to
• 9:20
  have.
• 9:21
  Shape,
• 9:21
  size,
• 9:22
  color,
• 9:22
  texture,
• 9:23
  performance,
• 9:24
  all
• 9:24
  wraps
• 9:24
  together.
• 9:25
  And
• 9:25
  that's
• 9:25
  what
• 9:25
  dowthyle
• 9:26
  can
• 9:26
  bring.
• 9:26
  Yeah.
• 9:26
  And
• 9:27
  you
• 9:27
  guys
• 9:27
  do
• 9:27
  such
• 9:27
  a
• 9:27
  great
• 9:28
  job
• 9:28
  I
• 9:28
  love.
• 9:29
  What
• 9:29
  was
• 9:29
  the
• 9:29
  first
• 9:29
  booth
• 9:30
  I
• 9:30
  hit
• 9:30
  on
• 9:31
  Tuesday
• 9:31
  morning?
• 9:32
  Walked
• 9:32
  in
• 9:32
  here,
• 9:33
  I
• 9:33
  was
• 9:33
  like,
• 9:33
  all
• 9:33
  right,
• 9:33
  what
• 9:33
  do
• 9:33
  we
• 9:33
  see?
• 9:35
  This
• 9:35
  is
• 9:35
  setting
• 9:36
  the
• 9:36
  stage
• 9:36
  for
• 9:36
  the
• 9:36
  entire
• 9:37
  show.
• 9:37
  You
• 9:37
  just
• 9:37
  wanted
• 9:38
  one
• 9:38
  of
• 9:38
  those
• 9:38
  bags.
• 9:38
  Those
• 9:39
  bags
• 9:39
  are
• 9:39
  really
• 9:39
  popular.
• 9:40
  Yeah.
• 9:40
  I
• 9:40
  hear
• 9:40
  they're
• 9:40
  notorious.
• 9:41
  Oh,
• 9:41
  my
• 9:41
  gosh.
• 9:42
  The
• 9:42
  bags
• 9:42
  are
• 9:42
  a
• 9:42
  hip.
• 9:43
  Yeah,
• 9:43
  you
• 9:43
  can
• 9:43
  put
• 9:44
  your
• 9:44
  arm
• 9:44
  in
• 9:44
  the
• 9:44
  sling
• 9:44
  in
• 9:45
  the
• 9:45
  bag.
• 9:45
  See?
• 9:45
  Exactly.
• 9:46
  Stylish.
• 9:47
  Yeah.
• 9:47
  It's
• 9:47
  like
• 9:48
  in
• 9:48
  Paris.
• 9:49
  I
• 9:49
  found
• 9:49
  out
• 9:49
  yesterday,
• 9:50
  your
• 9:50
  little
• 9:50
  champagne
• 9:50
  flutes
• 9:51
  fit
• 9:51
  right
• 9:51
  inside
• 9:52
  this
• 9:52
  really
• 9:52
  well
• 9:52
  for
• 9:52
  walking
• 9:53
  around
• 9:53
  the
• 9:53
  show.
• 9:53
  We
• 9:53
  built
• 9:54
  them
• 9:54
  for
• 9:54
  the.
• 9:55
  I
• 9:55
  appreciate
• 9:55
  the
• 9:56
  injured
• 9:56
  warrior,
• 9:58
  but,
• 9:58
  you
• 9:58
  know,
• 9:58
  the
• 9:59
  thought
• 9:59
  and
• 9:59
  process
• 9:59
  in
• 10:00
  all
• 10:00
  this.
• 10:00
  And
• 10:00
  you
• 10:01
  know,
• 10:01
  I
• 10:01
  want
• 10:01
  to
• 10:01
  talk
• 10:02
  about
• 10:02
  del
• 10:02
  tile
• 10:02
  because
• 10:03
  so
• 10:03
  many
• 10:04
  on
• 10:04
  the
• 10:04
  consumer
• 10:04
  level
• 10:05
  walk
• 10:05
  into
• 10:06
  a
• 10:06
  home
• 10:06
  improvement
• 10:06
  store
• 10:07
  and
• 10:07
  they
• 10:07
  see
• 10:08
  that
• 10:08
  3%
• 10:09
  of
• 10:09
  what
• 10:10
  they
• 10:10
  do,
• 10:10
  and
• 10:10
  they
• 10:10
  say,
• 10:10
  oh,
• 10:11
  that's
• 10:11
  what
• 10:11
  you
• 10:11
  do.
• 10:11
  Yeah,
• 10:12
  maybe
• 10:12
  they
• 10:13
  haven't
• 10:13
  been
• 10:13
  into
• 10:13
  one
• 10:13
  of
• 10:14
  your
• 10:14
  showrooms
• 10:14
  and
• 10:14
  went,
• 10:15
  oh,
• 10:15
  my
• 10:15
  gosh,
• 10:15
  I
• 10:15
  can
• 10:15
  look
• 10:16
  at
• 10:16
  slabs,
• 10:16
  I
• 10:16
  can
• 10:17
  look
• 10:17
  at
• 10:18
  penny
• 10:18
  tile.
• 10:19
  I
• 10:19
  can
• 10:19
  look
• 10:19
  at
• 10:19
  whatever
• 10:19
  I
• 10:20
  need
• 10:20
  to
• 10:20
  for
• 10:20
  the
• 10:20
  project.
• 10:21
  So
• 10:21
  people
• 10:22
  get
• 10:22
  accustomed
• 10:23
  to
• 10:23
  what
• 10:23
  they
• 10:23
  see
• 10:24
  and
• 10:24
  where
• 10:24
  they
• 10:24
  go,
• 10:24
  right?
• 10:25
  They
• 10:25
  do,
• 10:25
  but
• 10:25
  they
• 10:26
  don't
• 10:26
  get
• 10:26
  the
• 10:26
  whole
• 10:26
  width
• 10:27
  of
• 10:27
  the
• 10:27
  product
• 10:27
  lines.
• 10:28
  That's
• 10:28
  interesting.
• 10:28
  I
• 10:28
  talked,
• 10:28
  you
• 10:29
  know,
• 10:29
  there's
• 10:29
  really
• 10:29
  three
• 10:29
  things
• 10:29
  we
• 10:30
  talked
• 10:30
  about
• 10:30
  visualization
• 10:31
  and
• 10:31
  technology,
• 10:31
  which
• 10:32
  was
• 10:32
  the
• 10:32
  first
• 10:32
  one?
• 10:32
  The
• 10:33
  second
• 10:33
  one
• 10:33
  is
• 10:34
  made
• 10:34
  in
• 10:34
  the
• 10:34
  usa.
• 10:35
  Let
• 10:35
  me
• 10:35
  just
• 10:35
  plug
• 10:35
  that
• 10:35
  for
• 10:36
  a
• 10:36
  minute,
• 10:36
  please.
• 10:36
  Interestingly
• 10:37
  enough,
• 10:37
  and
• 10:38
  we
• 10:38
  didn't
• 10:38
  go
• 10:39
  down
• 10:39
  this
• 10:39
  strategy
• 10:39
  because
• 10:40
  of
• 10:40
  the
• 10:40
  tariffs.
• 10:40
  We've
• 10:41
  been
• 10:41
  in
• 10:41
  this
• 10:41
  strategy
• 10:42
  for
• 10:42
  79
• 10:42
  years.
• 10:42
  Delta
• 10:43
  turned
• 10:43
  79
• 10:44
  years,
• 10:44
  79
• 10:45
  years
• 10:45
  old
• 10:45
  this
• 10:45
  year.
• 10:46
  And
• 10:47
  we
• 10:47
  make
• 10:48
  80
• 10:48
  plus
• 10:49
  percent
• 10:49
  of
• 10:49
  our
• 10:49
  products
• 10:49
  we
• 10:50
  sell
• 10:50
  in
• 10:50
  North
• 10:50
  America
• 10:51
  is
• 10:51
  made
• 10:51
  in
• 10:51
  the
• 10:51
  usa.
• 10:52
  Nice.
• 10:52
  And
• 10:53
  the
• 10:53
  third
• 10:53
  one
• 10:53
  that
• 10:54
  ties
• 10:54
  to
• 10:54
  that
• 10:54
  is
• 10:55
  the
• 10:55
  kind
• 10:55
  of
• 10:55
  third
• 10:55
  core
• 10:56
  is.
• 10:57
  We
• 10:57
  are.
• 10:57
  It's
• 10:58
  one
• 10:58
  package.
• 10:59
  So
• 10:59
  we
• 10:59
  have
• 10:59
  floor
• 11:00
  tile,
• 11:00
  we
• 11:01
  have
• 11:01
  wall
• 11:01
  tile,
• 11:02
  we
• 11:02
  have
• 11:02
  mosaic,
• 11:03
  we
• 11:03
  have
• 11:03
  exteriors
• 11:04
  for
• 11:04
  those
• 11:04
  that
• 11:04
  want
• 11:04
  to
• 11:04
  do
• 11:04
  an
• 11:05
  outdoor
• 11:05
  kitchen,
• 11:05
  patio
• 11:06
  area,
• 11:07
  grill
• 11:07
  area,
• 11:08
  and
• 11:08
  we
• 11:08
  have
• 11:08
  countertops.
• 11:09
  Our
• 11:09
  quartz
• 11:10
  is
• 11:10
  made
• 11:10
  in
• 11:10
  Dixon,
• 11:10
  Tennessee.
• 11:11
  So
• 11:11
  we
• 11:11
  have.
• 11:11
  When
• 11:12
  people
• 11:12
  come
• 11:12
  into
• 11:12
  our
• 11:12
  Daltay
• 11:13
  showrooms,
• 11:13
  our
• 11:14
  preferred
• 11:14
  dealer
• 11:14
  network,
• 11:15
  we
• 11:16
  want
• 11:16
  the
• 11:16
  full
• 11:16
  package.
• 11:17
  We
• 11:17
  want
• 11:17
  to
• 11:17
  make
• 11:17
  sure
• 11:17
  they
• 11:17
  know
• 11:17
  they
• 11:18
  can
• 11:18
  get
• 11:18
  that
• 11:18
  here
• 11:18
  and
• 11:18
  they
• 11:19
  have
• 11:19
  confidence
• 11:19
  that
• 11:19
  we've
• 11:20
  been
• 11:20
  doing
• 11:20
  this
• 11:20
  for
• 11:20
  79
• 11:21
  years.
• 11:21
  So
• 11:22
  that's
• 11:22
  the
• 11:22
  message
• 11:23
  we
• 11:23
  want
• 11:23
  to
• 11:23
  give
• 11:23
  everybody,
• 11:24
  that
• 11:24
  it's
• 11:24
  one
• 11:24
  stop.
• 11:25
  It's
• 11:25
  not
• 11:25
  just.
• 11:25
  It's
• 11:26
  easy
• 11:26
  to
• 11:26
  go
• 11:26
  to
• 11:26
  a
• 11:26
  home
• 11:26
  center
• 11:27
  and
• 11:27
  pick
• 11:27
  up
• 11:27
  the
• 11:28
  four
• 11:28
  light
• 11:28
  switches
• 11:29
  you
• 11:29
  need.
• 11:29
  And
• 11:29
  then,
• 11:29
  oh,
• 11:30
  also,
• 11:30
  wow.
• 11:30
  They
• 11:30
  have
• 11:31
  wall
• 11:31
  tile
• 11:31
  and
• 11:31
  they
• 11:31
  do
• 11:32
  an
• 11:32
  amazing
• 11:32
  job.
• 11:33
  But
• 11:33
  we
• 11:33
  want
• 11:34
  to
• 11:34
  show
• 11:34
  the
• 11:34
  full
• 11:34
  package.
• 11:35
  You
• 11:35
  know,
• 11:35
  one
• 11:35
  thing
• 11:35
  that,
• 11:36
  I
• 11:36
  mean,
• 11:36
  the
• 11:36
  fact,
• 11:37
  I
• 11:37
  love
• 11:37
  the
• 11:38
  fact
• 11:38
  that
• 11:38
  you
• 11:38
  are
• 11:38
  so
• 11:39
  heavily
• 11:39
  weighted
• 11:40
  with
• 11:41
  American
• 11:42
  manufacturing
• 11:42
  and
• 11:43
  quality.
• 11:43
  Obviously
• 11:43
  that
• 11:44
  helps
• 11:44
  distribution,
• 11:44
  that
• 11:44
  helps
• 11:45
  pricing,
• 11:45
  but
• 11:46
  at
• 11:46
  the
• 11:46
  same
• 11:46
  time,
• 11:47
  you
• 11:47
  guys
• 11:47
  have
• 11:48
  this
• 11:48
  kind
• 11:49
  of
• 11:49
  double
• 11:50
  edged
• 11:50
  sword
• 11:50
  with
• 11:51
  you
• 11:51
  have
• 11:51
  the
• 11:51
  American
• 11:52
  proficiency
• 11:53
  and
• 11:54
  regional
• 11:55
  manufacturing,
• 11:55
  but
• 11:55
  you
• 11:56
  have
• 11:56
  the
• 11:56
  global
• 11:57
  design.
• 11:57
  Absolutely
• 11:58
  works.
• 11:58
  We
• 11:58
  get
• 11:59
  the
• 11:59
  best
• 11:59
  of
• 11:59
  both
• 11:59
  worlds.
• 11:59
  That's
• 11:59
  right.
• 12:00
  We're
• 12:00
  just
• 12:00
  talking
• 12:00
  over
• 12:01
  in
• 12:01
  Paris.
• 12:01
  You
• 12:01
  got
• 12:01
  the
• 12:02
  best
• 12:02
  of
• 12:02
  the
• 12:02
  looks
• 12:03
  that
• 12:03
  are
• 12:03
  over
• 12:03
  there
• 12:03
  that,
• 12:04
  you
• 12:04
  know,
• 12:04
  do
• 12:04
  set
• 12:04
  a
• 12:04
  lot
• 12:05
  of
• 12:05
  the,
• 12:05
  the
• 12:06
  overall
• 12:06
  kind
• 12:06
  of
• 12:07
  world
• 12:07
  stage
• 12:07
  for
• 12:08
  fashion
• 12:08
  and
• 12:09
  design
• 12:09
  and
• 12:09
  all
• 12:09
  the.
• 12:09
  So
• 12:10
  you,
• 12:10
  you
• 12:10
  guys
• 12:11
  are
• 12:11
  on
• 12:11
  the
• 12:11
  ground
• 12:11
  in
• 12:12
  all
• 12:12
  of
• 12:12
  these
• 12:12
  places,
• 12:13
  but
• 12:13
  bring
• 12:13
  all
• 12:13
  of
• 12:14
  that
• 12:14
  design
• 12:14
  proficiency
• 12:15
  to
• 12:15
  American
• 12:16
  manufacturing,
• 12:16
  which
• 12:17
  is
• 12:17
  unbelievable.
• 12:18
  Marazzi
• 12:18
  is
• 12:19
  our,
• 12:19
  you
• 12:19
  know,
• 12:19
  90
• 12:20
  years
• 12:20
  old.
• 12:20
  It's
• 12:20
  part
• 12:20
  of
• 12:20
  our
• 12:21
  portfolio
• 12:21
  of
• 12:21
  brands.
• 12:22
  It's
• 12:22
  kind
• 12:22
  of
• 12:22
  that
• 12:22
  higher
• 12:23
  end,
• 12:23
  sexy
• 12:24
  brand.
• 12:24
  I
• 12:25
  mean,
• 12:25
  they
• 12:25
  do
• 12:25
  a
• 12:25
  great
• 12:25
  job
• 12:26
  and
• 12:26
  we
• 12:27
  bring
• 12:27
  that,
• 12:27
  we,
• 12:28
  we
• 12:28
  bring
• 12:28
  what
• 12:28
  influence
• 12:29
  we
• 12:29
  need
• 12:29
  because
• 12:29
  the
• 12:30
  designs
• 12:30
  a
• 12:30
  lot
• 12:31
  of
• 12:31
  times
• 12:31
  start
• 12:31
  in
• 12:31
  Europe
• 12:32
  and
• 12:32
  they
• 12:32
  work
• 12:32
  their
• 12:32
  way
• 12:32
  here.
• 12:33
  So
• 12:33
  we
• 12:33
  know
• 12:33
  what's
• 12:33
  coming
• 12:34
  and
• 12:34
  we
• 12:34
  build
• 12:34
  our
• 12:34
  portfolio
• 12:35
  around
• 12:35
  that.
• 12:35
  Well,
• 12:36
  especially
• 12:36
  today
• 12:36
  with
• 12:36
  social
• 12:37
  media.
• 12:37
  Think
• 12:37
  about
• 12:38
  15
• 12:38
  years
• 12:38
  ago
• 12:39
  and
• 12:39
  we've
• 12:39
  all,
• 12:39
  we
• 12:40
  were
• 12:40
  all
• 12:40
  around
• 12:40
  here
• 12:40
  15
• 12:41
  years
• 12:41
  ago,
• 12:42
  really.
• 12:42
  We
• 12:42
  didn't
• 12:43
  see
• 12:44
  the
• 12:44
  way
• 12:44
  things
• 12:45
  change
• 12:45
  now
• 12:45
  in
• 12:45
  styles
• 12:46
  because
• 12:46
  it
• 12:46
  used
• 12:47
  to
• 12:47
  be.
• 12:47
  And
• 12:47
  you
• 12:48
  know,
• 12:48
  as
• 12:48
  a
• 12:48
  contractor
• 12:49
  and
• 12:49
  designer,
• 12:50
  same
• 12:50
  with
• 12:50
  me.
• 12:51
  We
• 12:51
  sit
• 12:51
  there
• 12:51
  and
• 12:52
  we
• 12:52
  would
• 12:52
  design
• 12:53
  out
• 12:53
  a
• 12:53
  project.
• 12:54
  It
• 12:54
  would
• 12:54
  take
• 12:54
  a
• 12:54
  year
• 12:55
  from
• 12:55
  the
• 12:55
  time
• 12:55
  that
• 12:55
  you
• 12:55
  first
• 12:56
  started,
• 12:56
  maybe
• 12:57
  tell,
• 12:57
  okay,
• 12:58
  it's
• 12:58
  picture
• 12:58
  day.
• 12:59
  Yeah.
• 13:00
  And
• 13:00
  then
• 13:00
  it
• 13:01
  took
• 13:01
  another
• 13:01
  three
• 13:02
  months
• 13:02
  for
• 13:02
  the
• 13:02
  magazine
• 13:03
  to
• 13:03
  come
• 13:03
  in
• 13:03
  there
• 13:04
  and
• 13:04
  take
• 13:04
  pictures.
• 13:05
  And
• 13:05
  in
• 13:05
  18
• 13:05
  to
• 13:06
  21
• 13:06
  months,
• 13:06
  that
• 13:07
  style
• 13:07
  that
• 13:07
  was
• 13:07
  then
• 13:07
  is
• 13:08
  now
• 13:08
  being
• 13:08
  shown
• 13:08
  in
• 13:08
  a
• 13:09
  magazine
• 13:09
  today.
• 13:10
  You're
• 13:11
  designing
• 13:11
  for
• 13:11
  a
• 13:11
  client.
• 13:12
  I'm
• 13:12
  designing
• 13:12
  for
• 13:12
  a
• 13:13
  client.
• 13:13
  They
• 13:14
  haven't
• 13:14
  left
• 13:14
  the
• 13:14
  parking
• 13:15
  lot
• 13:15
  and
• 13:15
  it's
• 13:16
  on
• 13:16
  their
• 13:16
  Instagram.
• 13:17
  Right.
• 13:17
  And
• 13:18
  so.
• 13:18
  And
• 13:19
  that's
• 13:19
  worldwide.
• 13:20
  Yes.
• 13:20
  And
• 13:20
  so
• 13:21
  we
• 13:21
  see
• 13:21
  this
• 13:21
  whole
• 13:22
  thing
• 13:22
  where
• 13:23
  people
• 13:23
  didn't
• 13:23
  see
• 13:23
  that
• 13:24
  before
• 13:24
  the
• 13:24
  Internet
• 13:25
  and
• 13:25
  social
• 13:25
  media
• 13:25
  stuff.
• 13:26
  Maybe
• 13:26
  you'd
• 13:26
  get
• 13:26
  a
• 13:27
  magazine
• 13:27
  at
• 13:27
  the
• 13:27
  grocery
• 13:28
  store
• 13:28
  or
• 13:28
  the
• 13:28
  hardware
• 13:29
  store
• 13:29
  or
• 13:29
  whatever
• 13:29
  and
• 13:29
  that
• 13:30
  was
• 13:30
  it.
• 13:30
  Now
• 13:30
  things
• 13:31
  happen
• 13:31
  so
• 13:31
  quick.
• 13:32
  But
• 13:32
  that's
• 13:32
  gonna
• 13:33
  be
• 13:33
  really
• 13:33
  hard
• 13:33
  for
• 13:34
  a
• 13:34
  manufacturer
• 13:35
  to
• 13:35
  try
• 13:35
  to
• 13:35
  st
• 13:35
  day.
• 13:36
  So
• 13:37
  forecasting
• 13:37
  so
• 13:38
  far
• 13:38
  ahead
• 13:38
  because
• 13:39
  the
• 13:39
  reality
• 13:39
  of
• 13:40
  product
• 13:40
  development,
• 13:41
  testing,
• 13:42
  manufacturing,
• 13:43
  distribution,
• 13:43
  I
• 13:44
  mean,
• 13:44
  it's
• 13:44
  not
• 13:44
  a,
• 13:44
  by
• 13:45
  the
• 13:45
  time
• 13:45
  you
• 13:45
  get
• 13:45
  in
• 13:45
  the
• 13:45
  parking
• 13:46
  lot
• 13:46
  thing.
• 13:46
  I
• 13:46
  mean,
• 13:46
  you
• 13:47
  guys
• 13:47
  are
• 13:47
  quick
• 13:47
  as
• 13:47
  anybody.
• 13:48
  We're
• 13:48
  very
• 13:48
  quick.
• 13:49
  The
• 13:50
  one
• 13:50
  thing
• 13:50
  I
• 13:50
  think
• 13:50
  consumers
• 13:51
  need
• 13:51
  to
• 13:51
  be
• 13:51
  careful
• 13:51
  of
• 13:52
  or
• 13:52
  cautious
• 13:52
  of
• 13:53
  is,
• 13:53
  you
• 13:53
  know,
• 13:53
  we
• 13:54
  hear
• 13:54
  about
• 13:54
  it
• 13:54
  on
• 13:54
  the
• 13:55
  in
• 13:55
  the
• 13:55
  clothing
• 13:55
  world,
• 13:55
  fast
• 13:56
  fashion.
• 13:56
  Right.
• 13:57
  Because
• 13:57
  things
• 13:58
  literally
• 13:58
  before
• 13:58
  they
• 13:59
  even
• 13:59
  ship
• 13:59
  it,
• 13:59
  it's
• 14:00
  on
• 14:00
  your
• 14:00
  Instagram
• 14:00
  page.
• 14:00
  Right.
• 14:01
  You
• 14:01
  talked
• 14:01
  about
• 14:01
  it.
• 14:02
  We
• 14:02
  want
• 14:02
  to
• 14:02
  take
• 14:03
  a
• 14:03
  more
• 14:03
  methodical
• 14:03
  approach
• 14:04
  and
• 14:04
  make
• 14:04
  sure
• 14:04
  we're
• 14:04
  bringing
• 14:05
  something
• 14:05
  that's
• 14:05
  going
• 14:05
  to
• 14:05
  last
• 14:06
  a
• 14:06
  long
• 14:06
  time.
• 14:07
  And
• 14:07
  I.
• 14:07
  That's.
• 14:07
  That's
• 14:08
  an
• 14:08
  important
• 14:08
  piece
• 14:09
  sometimes
• 14:09
  fast
• 14:09
  fashion.
• 14:10
  And
• 14:10
  we
• 14:10
  look
• 14:10
  in
• 14:11
  ceramic
• 14:11
  tile
• 14:11
  and
• 14:12
  countertops.
• 14:12
  You
• 14:12
  have
• 14:12
  people
• 14:13
  that
• 14:13
  get
• 14:13
  in
• 14:13
  and
• 14:13
  get
• 14:13
  out
• 14:13
  of
• 14:14
  a
• 14:14
  product.
• 14:14
  We're
• 14:14
  going
• 14:15
  to
• 14:15
  be
• 14:15
  in
• 14:15
  it
• 14:15
  for
• 14:15
  life.
• 14:15
  We're
• 14:16
  going
• 14:16
  to
• 14:16
  be
• 14:16
  behind
• 14:16
  that
• 14:16
  product.
• 14:17
  So
• 14:17
  I
• 14:17
  think
• 14:17
  it's
• 14:17
  important
• 14:18
  to
• 14:18
  make
• 14:18
  sure
• 14:18
  you
• 14:18
  get
• 14:18
  behind
• 14:18
  a
• 14:19
  manufacturer
• 14:19
  and
• 14:19
  a
• 14:20
  brand
• 14:20
  that
• 14:20
  stands
• 14:20
  for
• 14:21
  what
• 14:21
  it's
• 14:21
  producing.
• 14:22
  Well,
• 14:22
  and
• 14:22
  here.
• 14:23
  Here's
• 14:23
  the
• 14:23
  thing
• 14:23
  with
• 14:23
  that
• 14:24
  fast
• 14:24
  fashion,
• 14:24
  great.
• 14:25
  You
• 14:25
  spent
• 14:25
  $12,
• 14:26
  and
• 14:26
  six
• 14:27
  weeks
• 14:27
  later,
• 14:27
  you
• 14:27
  donate
• 14:28
  it
• 14:28
  to
• 14:28
  the
• 14:28
  charity
• 14:28
  of
• 14:29
  your
• 14:29
  choice
• 14:29
  and
• 14:29
  you
• 14:29
  walk
• 14:30
  away.
• 14:30
  Right.
• 14:30
  You're
• 14:31
  not
• 14:31
  doing
• 14:31
  that
• 14:31
  with
• 14:31
  your
• 14:31
  kitchen
• 14:32
  countertops.
• 14:32
  You're
• 14:32
  not
• 14:33
  doing
• 14:33
  that
• 14:33
  with
• 14:33
  your
• 14:33
  tile
• 14:33
  backsplash,
• 14:34
  let
• 14:34
  alone
• 14:35
  your
• 14:35
  shower
• 14:35
  that
• 14:35
  you
• 14:35
  just
• 14:35
  spent
• 14:36
  $20,000
• 14:36
  on.
• 14:37
  And
• 14:37
  when
• 14:37
  you
• 14:37
  want
• 14:37
  to
• 14:37
  get
• 14:38
  it,
• 14:38
  you
• 14:38
  want
• 14:38
  to
• 14:39
  actually
• 14:39
  be
• 14:39
  able
• 14:40
  to
• 14:40
  get
• 14:40
  it.
• 14:40
  Yes.
• 14:41
  Like,
• 14:41
  when
• 14:41
  you
• 14:41
  see
• 14:41
  something,
• 14:42
  you're
• 14:42
  like,
• 14:42
  I
• 14:42
  like
• 14:42
  that.
• 14:42
  But,
• 14:43
  like,
• 14:43
  you
• 14:44
  did
• 14:44
  a
• 14:44
  small.
• 14:44
  Like
• 14:45
  a
• 14:45
  small
• 14:45
  batch
• 14:46
  of
• 14:46
  something
• 14:46
  that
• 14:46
  you
• 14:46
  want,
• 14:47
  and
• 14:47
  you
• 14:47
  can't
• 14:47
  source
• 14:47
  it.
• 14:48
  You
• 14:48
  guys
• 14:48
  don't
• 14:49
  do
• 14:49
  that
• 14:49
  to
• 14:49
  the
• 14:49
  customer.
• 14:50
  You
• 14:51
  don't
• 14:51
  tease
• 14:51
  it
• 14:51
  and
• 14:51
  be
• 14:52
  like,
• 14:52
  don't
• 14:52
  you.
• 14:52
  That's
• 14:53
  why
• 14:53
  even
• 14:53
  going
• 14:53
  to
• 14:53
  other
• 14:54
  trade
• 14:54
  shows,
• 14:54
  sometimes
• 14:55
  it's
• 14:55
  like,
• 14:55
  it's
• 14:55
  all
• 14:55
  concept,
• 14:56
  and
• 14:56
  it
• 14:56
  drives
• 14:57
  me
• 14:57
  nuts.
• 14:57
  I'm
• 14:57
  like,
• 14:57
  that's
• 14:57
  cool.
• 14:57
  But
• 14:58
  like,
• 14:58
  that
• 14:58
  it's
• 14:59
  never
• 14:59
  gonna
• 14:59
  get
• 14:59
  made.
• 15:00
  Or
• 15:00
  it's
• 15:00
  gonna
• 15:00
  be
• 15:00
  made
• 15:01
  in
• 15:01
  such
• 15:01
  a
• 15:01
  small
• 15:01
  batch
• 15:01
  that
• 15:02
  it's
• 15:02
  almost
• 15:02
  purposeless.
• 15:03
  Like,
• 15:03
  don't
• 15:03
  get
• 15:03
  my
• 15:03
  hopes
• 15:04
  up.
• 15:04
  You
• 15:04
  guys
• 15:04
  make
• 15:05
  sure
• 15:05
  that
• 15:05
  it's
• 15:05
  stocked.
• 15:06
  You
• 15:06
  guys
• 15:06
  make
• 15:07
  sure
• 15:07
  that
• 15:07
  you
• 15:07
  can
• 15:07
  get
• 15:07
  it.
• 15:07
  Not
• 15:08
  in
• 15:08
  six
• 15:08
  months.
• 15:09
  Yes.
• 15:09
  You're
• 15:09
  like,
• 15:10
  thanks,
• 15:10
  but
• 15:10
  no
• 15:10
  thanks.
• 15:11
  If
• 15:11
  you
• 15:11
  see
• 15:11
  it,
• 15:12
  generally,
• 15:13
  you're
• 15:13
  gonna
• 15:13
  be
• 15:13
  able
• 15:13
  to
• 15:14
  get
• 15:14
  it.
• 15:14
  That's
• 15:14
  exactly
• 15:14
  to
• 15:14
  your
• 15:14
  point.
• 15:15
  Like,
• 15:15
  a
• 15:15
  lot
• 15:15
  of
• 15:16
  companies
• 15:17
  in
• 15:17
  our
• 15:17
  space
• 15:18
  will
• 15:18
  come
• 15:18
  and
• 15:18
  show
• 15:19
  products
• 15:19
  they
• 15:19
  might
• 15:19
  want
• 15:20
  to
• 15:20
  launch,
• 15:20
  and
• 15:21
  they
• 15:21
  gauge
• 15:22
  the
• 15:22
  reaction,
• 15:22
  and
• 15:23
  then
• 15:23
  they
• 15:23
  base
• 15:23
  their
• 15:23
  launch
• 15:24
  pattern
• 15:24
  based
• 15:24
  on
• 15:24
  that.
• 15:25
  Everything
• 15:25
  in
• 15:25
  this
• 15:26
  space
• 15:26
  is
• 15:26
  going
• 15:26
  to
• 15:26
  launch
• 15:26
  within
• 15:27
  the
• 15:27
  next
• 15:27
  30
• 15:28
  to
• 15:28
  60
• 15:28
  days.
• 15:29
  It's
• 15:29
  all
• 15:29
  part
• 15:29
  of
• 15:29
  our
• 15:29
  launch
• 15:30
  process.
• 15:30
  And
• 15:31
  we're
• 15:31
  going
• 15:31
  in.
• 15:31
  We're
• 15:31
  all
• 15:32
  in.
• 15:32
  And
• 15:32
  one
• 15:33
  of
• 15:33
  the
• 15:33
  things
• 15:33
  you'll
• 15:33
  notice,
• 15:33
  I
• 15:33
  don't
• 15:33
  know,
• 15:34
  Chip,
• 15:34
  if
• 15:34
  you
• 15:34
  saw
• 15:34
  this
• 15:34
  walking
• 15:35
  around,
• 15:35
  or
• 15:35
  Eric,
• 15:36
  a
• 15:36
  lot
• 15:36
  of
• 15:36
  our.
• 15:36
  Like,
• 15:37
  if
• 15:37
  we're
• 15:37
  launching
• 15:37
  a
• 15:37
  line
• 15:37
  like,
• 15:38
  we
• 15:38
  added
• 15:38
  to
• 15:39
  remedy,
• 15:39
  we
• 15:40
  didn't
• 15:40
  go
• 15:41
  16
• 15:41
  colors.
• 15:42
  We
• 15:42
  went
• 15:43
  with
• 15:43
  the
• 15:43
  seven
• 15:43
  or
• 15:44
  eight
• 15:44
  we
• 15:44
  knew
• 15:44
  were
• 15:45
  gonna
• 15:45
  be
• 15:45
  the
• 15:45
  successful
• 15:45
  ones.
• 15:46
  Because
• 15:46
  we
• 15:46
  wanna
• 15:46
  make
• 15:47
  sure
• 15:47
  we
• 15:47
  know
• 15:47
  there's
• 15:48
  also
• 15:48
  a
• 15:48
  little
• 15:48
  bit
• 15:48
  at
• 15:48
  the
• 15:48
  dealer
• 15:49
  side.
• 15:49
  There's
• 15:49
  a
• 15:49
  lot
• 15:49
  of
• 15:49
  churn
• 15:50
  like
• 15:50
  oh,
• 15:50
  those
• 15:50
  six
• 15:50
  colors
• 15:51
  didn't
• 15:51
  work.
• 15:51
  We
• 15:51
  gotta
• 15:51
  drop
• 15:51
  those,
• 15:52
  bring
• 15:52
  something
• 15:52
  else
• 15:52
  in
• 15:52
  that's
• 15:53
  little
• 15:53
  friction,
• 15:54
  that's
• 15:54
  disruptive.
• 15:55
  We
• 15:55
  wanna
• 15:55
  make
• 15:55
  sure
• 15:55
  we're
• 15:56
  being
• 15:56
  a
• 15:56
  good,
• 15:56
  loyal
• 15:57
  vendor
• 15:57
  to
• 15:57
  these
• 15:58
  customers
• 15:58
  and
• 15:58
  these
• 15:58
  dealers
• 15:59
  when
• 15:59
  they're
• 15:59
  having
• 15:59
  stuff
• 15:59
  in
• 16:00
  their
• 16:00
  showrooms.
• 16:00
  It's
• 16:01
  so
• 16:01
  tough
• 16:01
  as
• 16:01
  a
• 16:01
  designer,
• 16:02
  you
• 16:02
  know,
• 16:02
  designing
• 16:03
  kitchens
• 16:03
  and
• 16:03
  bathroom.
• 16:04
  35
• 16:04
  years
• 16:04
  now
• 16:05
  getting
• 16:05
  my
• 16:05
  age
• 16:06
  on
• 16:06
  this.
• 16:06
  But
• 16:07
  I
• 16:07
  hated
• 16:07
  going
• 16:07
  into
• 16:08
  the,
• 16:08
  into
• 16:08
  the
• 16:08
  tile
• 16:09
  retail
• 16:09
  wholesale
• 16:10
  retailer
• 16:11
  that
• 16:11
  had
• 16:12
  32
• 16:12
  brands
• 16:13
  in
• 16:13
  there.
• 16:13
  Because
• 16:13
  you
• 16:13
  have
• 16:13
  to
• 16:14
  go,
• 16:14
  oh,
• 16:14
  she
• 16:14
  fell
• 16:15
  in
• 16:15
  love
• 16:15
  with
• 16:15
  this.
• 16:16
  What's
• 16:16
  the
• 16:16
  lead
• 16:17
  time?
• 16:17
  As
• 16:17
  I
• 16:17
  grim
• 16:17
  is
• 16:18
  going
• 16:18
  and
• 16:18
  oh
• 16:19
  yeah,
• 16:19
  well
• 16:19
  that's
• 16:20
  on
• 16:20
  the
• 16:20
  next
• 16:20
  boat
• 16:21
  from
• 16:21
  Italy.
• 16:22
  Cool.
• 16:22
  Is
• 16:22
  that
• 16:22
  next
• 16:23
  week
• 16:23
  or
• 16:23
  next
• 16:23
  year?
• 16:23
  Yeah.
• 16:24
  What
• 16:24
  does
• 16:24
  that
• 16:24
  mean?
• 16:25
  What's
• 16:25
  that
• 16:25
  mean?
• 16:26
  And
• 16:26
  I
• 16:27
  naturally
• 16:28
  steered
• 16:28
  away
• 16:28
  from
• 16:28
  those
• 16:29
  brands
• 16:29
  because.
• 16:30
  And
• 16:30
  then
• 16:31
  the
• 16:31
  problem
• 16:31
  showed
• 16:31
  up
• 16:31
  is
• 16:32
  maybe
• 16:32
  that
• 16:32
  company
• 16:33
  was
• 16:33
  small
• 16:33
  and
• 16:34
  they
• 16:34
  had
• 16:34
  that
• 16:34
  made
• 16:35
  in
• 16:35
  four
• 16:35
  different
• 16:35
  places.
• 16:36
  And
• 16:36
  the
• 16:37
  chance
• 16:37
  of
• 16:37
  that
• 16:37
  looking
• 16:37
  like
• 16:38
  it
• 16:38
  was
• 16:38
  all
• 16:38
  supposed
• 16:38
  to
• 16:38
  go
• 16:38
  on
• 16:39
  the
• 16:39
  wall
• 16:39
  or
• 16:39
  the
• 16:39
  countertop
• 16:40
  of
• 16:40
  the
• 16:40
  shower
• 16:40
  together
• 16:41
  was
• 16:41
  a
• 16:41
  nightmare.
• 16:42
  And
• 16:42
  that's
• 16:42
  why
• 16:42
  I
• 16:42
  love
• 16:42
  about
• 16:43
  you
• 16:43
  guys
• 16:44
  being
• 16:44
  the
• 16:44
  leaders
• 16:45
  coming
• 16:45
  out
• 16:46
  and
• 16:46
  saying,
• 16:47
  this
• 16:47
  is
• 16:47
  our
• 16:47
  stand,
• 16:48
  this
• 16:48
  is
• 16:48
  what's
• 16:48
  coming
• 16:49
  up.
• 16:49
  You're
• 16:50
  right
• 16:50
  about
• 16:50
  it.
• 16:50
  That's
• 16:51
  right.
• 16:51
  And
• 16:51
  then
• 16:51
  you
• 16:52
  have
• 16:52
  the
• 16:52
  consistency.
• 16:53
  When
• 16:53
  you
• 16:53
  open
• 16:53
  up
• 16:53
  a
• 16:53
  box
• 16:54
  of
• 16:54
  tile
• 16:54
  to
• 16:54
  go
• 16:54
  through
• 16:55
  it
• 16:55
  on
• 16:55
  someplace,
• 16:56
  you
• 16:56
  know
• 16:56
  what
• 16:57
  you
• 16:57
  got.
• 16:57
  That's
• 16:57
  exactly
• 16:58
  right.
• 16:58
  And
• 16:58
  we're
• 16:58
  here
• 16:58
  to
• 16:58
  back
• 16:58
  it
• 16:59
  up.
• 16:59
  And
• 16:59
  you
• 16:59
  know,
• 16:59
  listen,
• 17:00
  if
• 17:00
  it's
• 17:00
  on
• 17:00
  that,
• 17:00
  if
• 17:00
  it's
• 17:00
  on
• 17:01
  that
• 17:01
  boat
• 17:01
  coming
• 17:01
  from
• 17:01
  Italy,
• 17:02
  man,
• 17:02
  I
• 17:03
  hope
• 17:03
  you
• 17:03
  didn't
• 17:03
  under
• 17:03
  measure.
• 17:04
  You
• 17:04
  better
• 17:04
  have.
• 17:05
  You
• 17:05
  better
• 17:05
  not
• 17:05
  need
• 17:05
  an
• 17:06
  extra
• 17:06
  carton.
• 17:06
  That's
• 17:07
  right.
• 17:07
  And
• 17:07
  I
• 17:07
  mean
• 17:08
  just
• 17:08
  shipping
• 17:09
  overseas
• 17:09
  with
• 17:10
  high
• 17:10
  quality,
• 17:11
  heavy,
• 17:11
  robust
• 17:12
  materials,
• 17:13
  you're
• 17:13
  just
• 17:13
  asking
• 17:14
  for
• 17:14
  more
• 17:14
  problems,
• 17:15
  really.
• 17:15
  I
• 17:16
  mean,
• 17:16
  that's
• 17:16
  why
• 17:16
  I
• 17:16
  like
• 17:16
  American
• 17:17
  made
• 17:17
  and
• 17:17
  distributed
• 17:18
  products
• 17:18
  like
• 17:18
  this.
• 17:18
  Just
• 17:19
  because
• 17:20
  even
• 17:20
  the
• 17:20
  best
• 17:20
  packaging,
• 17:21
  the
• 17:22
  best
• 17:22
  containerizing,
• 17:24
  you
• 17:24
  don't
• 17:24
  know
• 17:24
  who's
• 17:25
  man
• 17:25
  in
• 17:26
  the
• 17:26
  forklift.
• 17:26
  I've
• 17:27
  received
• 17:27
  some
• 17:27
  crazy
• 17:29
  stuff.
• 17:29
  I'm
• 17:29
  like,
• 17:29
  how
• 17:30
  do
• 17:30
  you
• 17:30
  break
• 17:30
  a
• 17:30
  ladder
• 17:31
  in
• 17:31
  half?
• 17:31
  Yes.
• 17:32
  Like,
• 17:32
  yeah,
• 17:32
  right.
• 17:33
  Like
• 17:33
  totally.
• 17:34
  Like
• 17:34
  you'll
• 17:34
  get
• 17:34
  a
• 17:34
  box
• 17:35
  of
• 17:35
  tiles.
• 17:35
  Sounds
• 17:35
  like
• 17:35
  a
• 17:35
  maraca.
• 17:36
  Right,
• 17:36
  right,
• 17:36
  right,
• 17:36
  right,
• 17:37
  right,
• 17:37
  right.
• 17:37
  Well,
• 17:38
  well,
• 17:39
  I've
• 17:39
  literally
• 17:39
  seen.
• 17:40
  I've
• 17:41
  seen
• 17:41
  containers
• 17:42
  that
• 17:42
  were
• 17:42
  coming
• 17:43
  off
• 17:43
  the
• 17:43
  truck,
• 17:43
  coming
• 17:44
  off
• 17:44
  the
• 17:44
  ship
• 17:44
  get
• 17:45
  dropped.
• 17:45
  Oh,
• 17:45
  right.
• 17:46
  And
• 17:46
  you
• 17:46
  know,
• 17:46
  the
• 17:46
  container
• 17:47
  Gets
• 17:47
  dropped.
• 17:47
  And
• 17:47
  you've
• 17:47
  been
• 17:48
  waiting
• 17:48
  on
• 17:48
  that
• 17:48
  thing
• 17:48
  for
• 17:49
  four
• 17:49
  months.
• 17:49
  Absolutely.
• 17:51
  Now
• 17:51
  you're
• 17:51
  back.
• 17:51
  And
• 17:51
  then
• 17:51
  you're
• 17:52
  back
• 17:52
  at
• 17:52
  square
• 17:52
  zero.
• 17:52
  Yeah,
• 17:53
  yeah.
• 17:53
  And
• 17:53
  now
• 17:53
  you
• 17:53
  start
• 17:54
  that
• 17:54
  process
• 17:54
  over
• 17:54
  again.
• 17:55
  And
• 17:55
  then
• 17:55
  it's
• 17:55
  a
• 17:55
  nightmare
• 17:56
  for
• 17:56
  your
• 17:56
  client
• 17:56
  because
• 17:57
  they
• 17:57
  wanted
• 17:58
  to
• 17:58
  move
• 17:58
  into
• 17:58
  that
• 17:58
  kitchen
• 17:58
  or
• 17:59
  bathroom
• 17:59
  in
• 17:59
  45
• 18:00
  days
• 18:00
  and
• 18:01
  to
• 18:01
  tell
• 18:01
  them
• 18:02
  maybe
• 18:02
  next
• 18:02
  quarter.
• 18:03
  That's
• 18:03
  right.
• 18:03
  That's
• 18:04
  right.
• 18:04
  Now,
• 18:04
  one,
• 18:05
  one
• 18:05
  thing
• 18:05
  I
• 18:05
  saw
• 18:06
  actually
• 18:06
  a
• 18:06
  little
• 18:06
  bit
• 18:07
  ago
• 18:07
  that
• 18:07
  I
• 18:07
  actually
• 18:08
  wanted
• 18:08
  to
• 18:08
  ask
• 18:08
  you
• 18:08
  about
• 18:08
  because
• 18:09
  I
• 18:09
  hadn't
• 18:09
  seen
• 18:09
  this
• 18:09
  yet,
• 18:10
  is
• 18:10
  the,
• 18:10
  obviously
• 18:11
  the
• 18:11
  big
• 18:11
  porcelain
• 18:12
  panoramic
• 18:12
  slabs
• 18:13
  that
• 18:13
  you
• 18:13
  guys
• 18:13
  have.
• 18:14
  One
• 18:14
  of
• 18:14
  the
• 18:14
  notorious.
• 18:15
  It's
• 18:15
  like,
• 18:16
  it's
• 18:16
  almost
• 18:16
  like
• 18:17
  I
• 18:17
  love
• 18:17
  the
• 18:17
  fact
• 18:18
  that
• 18:18
  they
• 18:18
  come
• 18:18
  in
• 18:18
  such
• 18:18
  huge
• 18:19
  panels.
• 18:20
  Yeah.
• 18:21
  But
• 18:21
  when
• 18:21
  you're
• 18:22
  thinking
• 18:22
  about,
• 18:22
  you
• 18:22
  know,
• 18:22
  okay,
• 18:23
  I'm
• 18:23
  gonna
• 18:23
  put
• 18:23
  this
• 18:23
  in
• 18:23
  my
• 18:24
  shower,
• 18:24
  I'm
• 18:24
  gonna
• 18:24
  put
• 18:25
  this
• 18:25
  somewhere.
• 18:25
  How
• 18:25
  am
• 18:26
  I
• 18:26
  gonna
• 18:26
  manipulate
• 18:26
  this,
• 18:27
  you
• 18:27
  know,
• 18:27
  this
• 18:28
  large
• 18:28
  piece
• 18:28
  and
• 18:28
  how
• 18:29
  am
• 18:29
  I
• 18:29
  gonna
• 18:29
  cut
• 18:29
  it?
• 18:29
  You
• 18:30
  guys
• 18:30
  are
• 18:30
  now
• 18:30
  releasing
• 18:31
  panoramic
• 18:32
  slabs
• 18:32
  that
• 18:32
  are
• 18:33
  pre
• 18:33
  cut
• 18:34
  for
• 18:34
  showers.
• 18:35
  So
• 18:35
  it's
• 18:36
  like.
• 18:36
  Yep.
• 18:36
  Wow.
• 18:37
  So
• 18:37
  I
• 18:37
  mean
• 18:38
  for
• 18:38
  anybody
• 18:38
  that's
• 18:38
  not
• 18:39
  familiar
• 18:39
  with
• 18:39
  that,
• 18:39
  I
• 18:39
  mean
• 18:40
  we,
• 18:40
  we
• 18:40
  want
• 18:40
  more
• 18:41
  solid
• 18:42
  surface,
• 18:43
  more
• 18:43
  porcelain
• 18:45
  facing,
• 18:45
  less
• 18:46
  grout
• 18:46
  joints.
• 18:46
  Less
• 18:47
  grout
• 18:47
  joints.
• 18:47
  So
• 18:47
  that's
• 18:47
  why
• 18:48
  the
• 18:48
  porcelain
• 18:48
  slabs
• 18:49
  are
• 18:49
  so
• 18:49
  great.
• 18:50
  Especially
• 18:51
  shower
• 18:51
  that's
• 18:51
  notorious
• 18:52
  for
• 18:52
  mold,
• 18:53
  mildew,
• 18:53
  constant
• 18:53
  moisture,
• 18:54
  steam
• 18:55
  showers
• 18:55
  and
• 18:55
  stuff.
• 18:56
  Now
• 18:56
  you
• 18:56
  don't
• 18:56
  want
• 18:56
  to
• 18:56
  mess
• 18:57
  with
• 18:57
  it.
• 18:57
  I
• 18:58
  did
• 18:58
  slabs
• 18:58
  in
• 18:58
  mine.
• 18:58
  That's
• 18:59
  right.
• 18:59
  And
• 18:59
  so
• 19:00
  mine
• 19:00
  was
• 19:00
  crazy
• 19:01
  because,
• 19:01
  you
• 19:01
  know,
• 19:01
  it
• 19:01
  was
• 19:01
  a
• 19:02
  five
• 19:02
  foot
• 19:02
  wall
• 19:02
  panel,
• 19:03
  seven
• 19:04
  foot
• 19:04
  high.
• 19:04
  Well,
• 19:05
  guess
• 19:05
  what?
• 19:05
  You
• 19:06
  have
• 19:06
  to
• 19:06
  come
• 19:06
  up
• 19:06
  the
• 19:06
  stairs
• 19:07
  to
• 19:07
  do
• 19:07
  it.
• 19:07
  So
• 19:07
  we
• 19:07
  actually
• 19:08
  made
• 19:08
  the
• 19:08
  template
• 19:08
  for
• 19:09
  it
• 19:09
  and
• 19:09
  then
• 19:09
  did
• 19:10
  a
• 19:10
  pre
• 19:10
  walk
• 19:11
  of
• 19:11
  walking
• 19:12
  the
• 19:12
  template
• 19:12
  in
• 19:13
  the
• 19:13
  door,
• 19:13
  up
• 19:14
  the
• 19:14
  stairs,
• 19:14
  around
• 19:15
  the
• 19:15
  corner.
• 19:15
  Is
• 19:16
  this
• 19:16
  even
• 19:16
  going
• 19:16
  to
• 19:16
  go
• 19:16
  in
• 19:16
  the
• 19:17
  room?
• 19:17
  But
• 19:17
  now
• 19:17
  you
• 19:18
  can.
• 19:18
  And
• 19:18
  you're
• 19:18
  not
• 19:18
  paying
• 19:18
  for
• 19:19
  material
• 19:19
  you
• 19:19
  don't
• 19:19
  need
• 19:20
  because
• 19:20
  it's
• 19:20
  cut
• 19:21
  ahead
• 19:21
  of
• 19:21
  time.
• 19:22
  It's
• 19:23
  actually
• 19:23
  the
• 19:23
  twofold
• 19:24
  approach.
• 19:24
  It's
• 19:24
  smaller,
• 19:24
  it's
• 19:25
  more
• 19:25
  manageable,
• 19:25
  it's
• 19:26
  perfect.
• 19:26
  It's
• 19:27
  already
• 19:27
  cut
• 19:27
  and
• 19:27
  you're
• 19:27
  not
• 19:28
  buying
• 19:28
  extra
• 19:28
  material.
• 19:28
  So
• 19:29
  thank
• 19:29
  you
• 19:29
  all
• 19:29
  for
• 19:29
  doing
• 19:30
  that.
• 19:30
  Couldn't
• 19:30
  wait
• 19:30
  to
• 19:30
  get
• 19:31
  here
• 19:31
  and
• 19:31
  launch
• 19:31
  it.
• 19:31
  I
• 19:31
  mean,
• 19:31
  that
• 19:32
  is
• 19:32
  a
• 19:32
  big,
• 19:32
  big
• 19:33
  to
• 19:33
  tip's
• 19:34
  point.
• 19:34
  Less
• 19:34
  grout
• 19:35
  lines
• 19:35
  when
• 19:35
  the
• 19:35
  customer
• 19:36
  wants
• 19:36
  that.
• 19:36
  Easier
• 19:37
  to
• 19:37
  install.
• 19:38
  You
• 19:38
  know,
• 19:38
  porcelain
• 19:39
  is
• 19:39
  thinner,
• 19:40
  lighter,
• 19:40
  easier
• 19:40
  to
• 19:41
  manage.
• 19:41
  It's
• 19:41
  a
• 19:41
  great
• 19:42
  long
• 19:42
  term
• 19:43
  Porcelain
• 19:43
  is
• 19:43
  really
• 19:43
  going
• 19:44
  to
• 19:44
  be
• 19:44
  premier.
• 19:45
  And
• 19:45
  we're
• 19:45
  catching
• 19:46
  up.
• 19:46
  Europeans
• 19:47
  use
• 19:47
  it
• 19:47
  every
• 19:47
  day.
• 19:47
  Yep.
• 19:48
  We're
• 19:48
  catching
• 19:49
  labor
• 19:49
  pools.
• 19:49
  Catching
• 19:50
  up
• 19:50
  with
• 19:50
  that.
• 19:50
  It's
• 19:50
  going
• 19:51
  to
• 19:51
  be
• 19:51
  a
• 19:51
  fantastic
• 19:51
  program
• 19:52
  going
• 19:52
  Forward.
• 19:52
  We
• 19:52
  just
• 19:52
  launched
• 19:53
  it
• 19:53
  last
• 19:53
  Friday.
• 19:53
  Literally
• 19:54
  just
• 19:54
  launched
• 19:54
  it.
• 19:54
  The
• 19:55
  vignette
• 19:55
  that
• 19:55
  I
• 19:55
  saw
• 19:56
  this,
• 19:56
  I
• 19:56
  was
• 19:56
  like,
• 19:56
  oh,
• 19:56
  this
• 19:56
  looks
• 19:57
  great.
• 19:58
  Pre
• 19:58
  cut.
• 19:58
  What?
• 20:00
  That's
• 20:00
  the
• 20:01
  easy
• 20:01
  button.
• 20:01
  And
• 20:02
  whether
• 20:02
  you're
• 20:02
  a
• 20:03
  contractor,
• 20:03
  homeowner
• 20:04
  or
• 20:04
  whatever
• 20:04
  else
• 20:04
  to
• 20:04
  go.
• 20:05
  You
• 20:05
  mean
• 20:05
  I
• 20:05
  can
• 20:05
  get
• 20:06
  that
• 20:06
  at
• 20:06
  that
• 20:06
  size
• 20:07
  and
• 20:07
  roll
• 20:08
  with
• 20:08
  the
• 20:08
  project.
• 20:08
  Well,
• 20:08
  you're
• 20:08
  removing.
• 20:09
  You're
• 20:09
  removing
• 20:10
  any
• 20:10
  remaining
• 20:10
  pain
• 20:10
  points.
• 20:11
  Oh,
• 20:11
  100%.
• 20:12
  Which
• 20:12
  is.
• 20:12
  We're
• 20:12
  trying
• 20:13
  to
• 20:13
  be
• 20:13
  less.
• 20:13
  We're
• 20:14
  trying
• 20:14
  to
• 20:14
  provide
• 20:14
  a
• 20:14
  less
• 20:15
  friction
• 20:15
  process
• 20:16
  or
• 20:16
  frictionless
• 20:16
  process.
• 20:17
  Better
• 20:17
  way
• 20:17
  to
• 20:17
  put
• 20:17
  it.
• 20:18
  And
• 20:18
  it's
• 20:18
  that
• 20:18
  how
• 20:18
  they
• 20:19
  design,
• 20:19
  how
• 20:19
  they
• 20:19
  look
• 20:19
  at
• 20:20
  it
• 20:20
  and
• 20:20
  ultimately
• 20:21
  how
• 20:21
  you
• 20:21
  can
• 20:21
  get
• 20:21
  it
• 20:21
  in
• 20:21
  the
• 20:22
  home
• 20:22
  and
• 20:22
  installed.
• 20:22
  That's
• 20:23
  right.
• 20:23
  When
• 20:23
  you
• 20:23
  look
• 20:23
  at
• 20:23
  that
• 20:24
  whole
• 20:24
  chain
• 20:25
  of
• 20:25
  links,
• 20:26
  if
• 20:26
  they
• 20:27
  all
• 20:27
  work
• 20:27
  smoothly
• 20:27
  together
• 20:28
  and
• 20:28
  the
• 20:28
  consumer
• 20:29
  loves
• 20:29
  it,
• 20:29
  that's
• 20:29
  loyalty.
• 20:30
  Well,
• 20:30
  and
• 20:31
  the
• 20:31
  thing
• 20:31
  is,
• 20:31
  with
• 20:31
  larger
• 20:32
  slabs
• 20:32
  like
• 20:32
  that,
• 20:32
  you
• 20:33
  need
• 20:33
  to
• 20:33
  have
• 20:33
  a
• 20:33
  team
• 20:34
  out
• 20:34
  there
• 20:34
  installing
• 20:34
  it.
• 20:35
  You
• 20:35
  can't
• 20:35
  have
• 20:36
  the
• 20:37
  CTA
• 20:38
  tile
• 20:38
  installer
• 20:39
  doing
• 20:39
  that
• 20:39
  by
• 20:39
  themselves,
• 20:40
  even
• 20:41
  with
• 20:41
  their
• 20:41
  helper.
• 20:42
  That's
• 20:42
  a
• 20:42
  big
• 20:43
  ask
• 20:43
  to
• 20:43
  cut
• 20:44
  that.
• 20:44
  I
• 20:44
  will
• 20:44
  say,
• 20:44
  though,
• 20:45
  my
• 20:45
  last
• 20:45
  project,
• 20:45
  I
• 20:46
  did
• 20:46
  some
• 20:46
  big
• 20:46
  porcelain
• 20:47
  slabs.
• 20:48
  I
• 20:48
  had
• 20:48
  one
• 20:49
  guy
• 20:49
  and
• 20:49
  I
• 20:49
  just
• 20:50
  sat
• 20:50
  there
• 20:50
  and
• 20:50
  I
• 20:50
  was
• 20:50
  like,
• 20:51
  you
• 20:51
  just
• 20:51
  let
• 20:51
  me
• 20:51
  know
• 20:51
  if
• 20:51
  you
• 20:51
  want
• 20:52
  a
• 20:52
  secondhand.
• 20:53
  But
• 20:53
  the
• 20:53
  installer
• 20:53
  base
• 20:54
  is
• 20:54
  actually
• 20:54
  getting
• 20:54
  a
• 20:54
  lot
• 20:55
  better
• 20:56
  than
• 20:57
  it
• 20:57
  was
• 20:57
  four
• 20:58
  years
• 20:58
  ago.
• 20:58
  Exactly.
• 20:59
  Just
• 20:59
  the
• 21:00
  technology
• 21:00
  and
• 21:00
  a
• 21:00
  lot
• 21:00
  of
• 21:00
  like
• 21:01
  the
• 21:01
  material
• 21:01
  handling
• 21:01
  tools.
• 21:02
  Oh
• 21:02
  my
• 21:02
  gosh.
• 21:03
  Grabo
• 21:03
  and
• 21:03
  those
• 21:04
  guys.
• 21:04
  I
• 21:04
  talked
• 21:05
  to
• 21:05
  the
• 21:05
  guys
• 21:05
  at
• 21:05
  Grabo
• 21:05
  yesterday.
• 21:06
  Basically
• 21:06
  they're
• 21:06
  these
• 21:07
  suction
• 21:07
  cups
• 21:08
  that,
• 21:08
  you
• 21:08
  know,
• 21:08
  you
• 21:09
  can
• 21:09
  pick
• 21:09
  up
• 21:09
  anything
• 21:10
  from
• 21:10
  rocks
• 21:10
  or
• 21:10
  pavers
• 21:11
  or
• 21:11
  anything
• 21:11
  with
• 21:12
  fabulous,
• 21:12
  but
• 21:13
  just
• 21:13
  allows
• 21:13
  you
• 21:13
  to
• 21:13
  manipulate
• 21:14
  a
• 21:15
  lot
• 21:15
  easier.
• 21:15
  But
• 21:15
  yeah,
• 21:16
  they
• 21:16
  did
• 21:16
  a
• 21:16
  big
• 21:17
  master
• 21:17
  shower.
• 21:18
  Even
• 21:18
  with
• 21:18
  higher
• 21:19
  overhead
• 21:19
  stuff,
• 21:21
  like
• 21:21
  with
• 21:21
  one
• 21:22
  guy
• 21:22
  by
• 21:22
  himself.
• 21:22
  I
• 21:22
  was,
• 21:22
  I
• 21:23
  was
• 21:23
  impressed.
• 21:23
  That's
• 21:23
  impressive.
• 21:24
  I
• 21:24
  was
• 21:24
  impressed.
• 21:25
  I
• 21:25
  was
• 21:25
  trying.
• 21:25
  I
• 21:25
  was
• 21:26
  actually
• 21:26
  taking
• 21:26
  notes
• 21:26
  because
• 21:26
  I
• 21:26
  was
• 21:27
  like,
• 21:27
  yeah.
• 21:27
  I
• 21:27
  think
• 21:27
  a
• 21:27
  lot
• 21:28
  of
• 21:28
  the
• 21:28
  installers,
• 21:28
  it's
• 21:28
  not
• 21:29
  that
• 21:29
  they
• 21:29
  can't
• 21:29
  do
• 21:29
  it.
• 21:29
  They
• 21:30
  haven't
• 21:30
  done
• 21:30
  it
• 21:30
  enough
• 21:30
  to
• 21:30
  be
• 21:30
  comfortable,
• 21:31
  which,
• 21:31
  which
• 21:32
  is
• 21:32
  with
• 21:32
  any.
• 21:32
  Which
• 21:33
  is
• 21:33
  with
• 21:33
  your
• 21:33
  new
• 21:34
  type
• 21:34
  of
• 21:34
  installation
• 21:35
  method.
• 21:35
  And
• 21:36
  I
• 21:36
  like
• 21:36
  with
• 21:36
  stuff
• 21:36
  being
• 21:37
  made
• 21:37
  in
• 21:37
  USA
• 21:37
  too,
• 21:38
  because
• 21:38
  you
• 21:38
  know,
• 21:38
  the
• 21:38
  quality
• 21:38
  you're
• 21:39
  getting.
• 21:39
  And
• 21:40
  I
• 21:40
  have
• 21:40
  to
• 21:40
  thank
• 21:40
  you
• 21:40
  for
• 21:40
  that
• 21:41
  because
• 21:41
  I
• 21:41
  love
• 21:41
  that
• 21:42
  we're,
• 21:42
  you
• 21:42
  know,
• 21:42
  you
• 21:42
  guys
• 21:43
  support
• 21:43
  so
• 21:43
  many
• 21:43
  local
• 21:44
  communities.
• 21:44
  We
• 21:45
  do.
• 21:45
  With
• 21:45
  work
• 21:45
  bases
• 21:46
  and
• 21:46
  people
• 21:46
  that
• 21:46
  are,
• 21:47
  you
• 21:47
  know,
• 21:48
  a
• 21:48
  lot
• 21:48
  of
• 21:48
  things
• 21:48
  went
• 21:48
  overseas
• 21:49
  and
• 21:49
  anytime
• 21:50
  that
• 21:50
  I
• 21:50
  can
• 21:50
  support
• 21:50
  this
• 21:51
  Made
• 21:51
  in
• 21:51
  USA
• 21:52
  stuff,
• 21:52
  I
• 21:52
  just
• 21:52
  absolutely
• 21:53
  love
• 21:53
  it.
• 21:53
  It's
• 21:53
  like,
• 21:54
  let's
• 21:54
  go.
• 21:54
  Yeah.
• 21:55
  And
• 21:55
  for
• 21:55
  any
• 21:55
  installers
• 21:56
  that
• 21:56
  are
• 21:56
  trying
• 21:57
  out
• 21:57
  product.
• 21:57
  That's
• 21:58
  one
• 21:58
  thing
• 21:58
  I
• 21:58
  also
• 21:58
  love.
• 21:59
  When
• 21:59
  they
• 21:59
  try
• 22:00
  any
• 22:00
  of
• 22:00
  the
• 22:00
  porcelain
• 22:01
  from
• 22:01
  dal
• 22:01
  tile,
• 22:02
  they
• 22:02
  appreciate
• 22:03
  that
• 22:04
  they
• 22:04
  want
• 22:05
  to
• 22:05
  be
• 22:05
  able
• 22:05
  to
• 22:05
  use
• 22:06
  it
• 22:06
  again
• 22:06
  because
• 22:06
  they've
• 22:07
  had
• 22:07
  horror
• 22:07
  stories
• 22:07
  of
• 22:08
  other
• 22:08
  types
• 22:09
  of
• 22:09
  products.
• 22:09
  That
• 22:10
  the
• 22:10
  worst
• 22:10
  is
• 22:11
  it's
• 22:11
  not
• 22:11
  square,
• 22:11
  it's
• 22:12
  not
• 22:12
  flat.
• 22:13
  And
• 22:13
  that's
• 22:14
  what
• 22:14
  daltile
• 22:15
  does.
• 22:16
  Like
• 22:16
  when
• 22:16
  you
• 22:16
  get
• 22:16
  a
• 22:16
  big
• 22:16
  porcelain
• 22:17
  slab,
• 22:17
  you
• 22:18
  can
• 22:18
  have
• 22:18
  these
• 22:19
  beautifully
• 22:20
  straight,
• 22:21
  tiny
• 22:21
  grout
• 22:22
  joints.
• 22:22
  All
• 22:23
  these
• 22:23
  tiles
• 22:23
  are
• 22:23
  rectified.
• 22:25
  They're
• 22:25
  absolutely
• 22:26
  going
• 22:26
  to
• 22:26
  be
• 22:26
  90
• 22:26
  degrees.
• 22:27
  That's
• 22:27
  exactly
• 22:27
  right.
• 22:27
  And
• 22:27
  when
• 22:28
  an
• 22:28
  installer
• 22:28
  is
• 22:29
  gone
• 22:29
  to
• 22:29
  the
• 22:30
  effort
• 22:30
  to
• 22:30
  do
• 22:31
  a
• 22:31
  luxury
• 22:31
  install
• 22:32
  or
• 22:32
  beautiful
• 22:32
  install,
• 22:33
  the
• 22:33
  last
• 22:34
  thing
• 22:34
  they
• 22:34
  want
• 22:34
  is
• 22:35
  subpar
• 22:35
  quality
• 22:36
  of
• 22:36
  product
• 22:37
  that's
• 22:37
  not
• 22:37
  square.
• 22:38
  Like
• 22:38
  you've
• 22:38
  done
• 22:38
  all
• 22:39
  the
• 22:39
  work,
• 22:39
  you're
• 22:39
  literally
• 22:40
  have
• 22:40
  it
• 22:40
  mudded
• 22:41
  and
• 22:41
  you're
• 22:41
  putting
• 22:41
  it
• 22:42
  up
• 22:42
  there
• 22:42
  and
• 22:42
  you're
• 22:42
  like,
• 22:42
  what
• 22:43
  is
• 22:43
  this?
• 22:43
  You
• 22:44
  know,
• 22:44
  what
• 22:44
  do
• 22:44
  I
• 22:44
  do?
• 22:45
  Yeah,
• 22:45
  it
• 22:45
  ties
• 22:45
  back
• 22:46
  to
• 22:46
  that
• 22:46
  fast
• 22:46
  fashion
• 22:46
  look.
• 22:46
  We
• 22:47
  spe
• 22:47
  a
• 22:48
  tremendous
• 22:48
  amount
• 22:48
  of
• 22:49
  time
• 22:49
  and
• 22:49
  energy
• 22:49
  and
• 22:50
  resources
• 22:50
  building
• 22:51
  a
• 22:51
  better
• 22:51
  product
• 22:51
  on
• 22:51
  the
• 22:52
  front
• 22:52
  end.
• 22:52
  So
• 22:52
  downstream
• 22:53
  it's
• 22:54
  not
• 22:54
  a
• 22:54
  problem.
• 22:54
  Yeah,
• 22:55
  we
• 22:55
  have
• 22:55
  to
• 22:55
  do
• 22:55
  that.
• 22:56
  Well,
• 22:56
  anybody
• 22:57
  that's
• 22:57
  worked
• 22:57
  with
• 22:57
  dowel
• 22:57
  tile
• 22:57
  knows
• 22:58
  that.
• 22:58
  And
• 22:58
  that's
• 22:58
  why
• 22:58
  so
• 22:58
  many
• 22:59
  people
• 22:59
  go
• 22:59
  back
• 22:59
  to
• 22:59
  it,
• 22:59
  I
• 23:00
  think.
• 23:00
  And
• 23:00
  the
• 23:00
  slabs
• 23:01
  are
• 23:01
  so
• 23:01
  good
• 23:01
  for
• 23:01
  fireplaces,
• 23:02
  outdoor
• 23:03
  kitchens,
• 23:04
  things
• 23:04
  like
• 23:04
  that.
• 23:04
  You
• 23:05
  can
• 23:05
  put
• 23:05
  it
• 23:05
  in
• 23:05
  the
• 23:05
  outdoor
• 23:06
  kitchen,
• 23:06
  like
• 23:06
  Pacific
• 23:06
  Northwest.
• 23:07
  It's
• 23:07
  great.
• 23:07
  It
• 23:07
  could
• 23:08
  be
• 23:08
  100
• 23:08
  degrees
• 23:08
  with
• 23:09
  the
• 23:09
  snow
• 23:09
  hitting
• 23:09
  it.
• 23:10
  It
• 23:10
  could
• 23:10
  be
• 23:10
  12
• 23:10
  with
• 23:11
  2
• 23:11
  inches
• 23:11
  of
• 23:11
  freezing
• 23:12
  rain
• 23:12
  on
• 23:12
  top
• 23:12
  of
• 23:12
  it.
• 23:12
  Yeah.
• 23:13
  And
• 23:14
  it
• 23:14
  doesn't
• 23:14
  care.
• 23:15
  It
• 23:15
  takes
• 23:15
  it
• 23:15
  and
• 23:16
  it
• 23:16
  will
• 23:16
  take
• 23:17
  anything
• 23:17
  you
• 23:17
  throw
• 23:17
  at
• 23:17
  it.
• 23:18
  You
• 23:18
  know,
• 23:19
  I
• 23:19
  had
• 23:19
  a
• 23:19
  question
• 23:19
  for
• 23:19
  you
• 23:19
  about
• 23:20
  that
• 23:20
  because
• 23:20
  y'
• 23:20
  all
• 23:20
  have
• 23:20
  expanded
• 23:21
  the
• 23:21
  porcelain
• 23:22
  line
• 23:22
  beyond
• 23:22
  just
• 23:22
  the
• 23:23
  panoramic
• 23:23
  line,
• 23:23
  which
• 23:24
  is
• 23:24
  the,
• 23:24
  you
• 23:24
  know,
• 23:24
  the
• 23:25
  thinner,
• 23:25
  larger
• 23:26
  format,
• 23:26
  into
• 23:27
  full
• 23:27
  2cm
• 23:28
  thick
• 23:29
  porcelain.
• 23:29
  So
• 23:30
  it
• 23:30
  looks
• 23:30
  like,
• 23:31
  I
• 23:32
  think
• 23:32
  to
• 23:32
  the
• 23:32
  average
• 23:33
  consumer
• 23:33
  or
• 23:34
  even
• 23:34
  developer
• 23:35
  or
• 23:35
  builder,
• 23:35
  you
• 23:35
  know,
• 23:36
  a
• 23:36
  lot
• 23:36
  of
• 23:36
  this
• 23:36
  solid
• 23:36
  surface,
• 23:37
  it
• 23:37
  starts
• 23:37
  to
• 23:37
  get
• 23:37
  confusing
• 23:38
  because
• 23:39
  there's
• 23:39
  composite
• 23:39
  quartz
• 23:40
  and
• 23:40
  there's
• 23:40
  solid
• 23:40
  quartz
• 23:41
  and
• 23:41
  there's
• 23:41
  obviously
• 23:42
  the
• 23:42
  natural
• 23:42
  stones.
• 23:43
  But
• 23:43
  now
• 23:43
  there's
• 23:43
  porcelain
• 23:44
  and
• 23:44
  we
• 23:44
  can
• 23:44
  use
• 23:44
  porcelain
• 23:45
  slabs
• 23:45
  and
• 23:46
  bonded
• 23:47
  together
• 23:47
  and
• 23:47
  build
• 23:48
  out
• 23:48
  a
• 23:48
  thicker
• 23:48
  profile.
• 23:49
  Now
• 23:49
  you
• 23:49
  guys
• 23:49
  are
• 23:49
  literally
• 23:50
  making
• 23:50
  solid
• 23:51
  body
• 23:51
  porcelain
• 23:52
  slabs
• 23:52
  that
• 23:52
  are
• 23:52
  as
• 23:52
  thick
• 23:52
  as
• 23:53
  this
• 23:53
  table
• 23:54
  with
• 23:54
  through
• 23:54
  veining
• 23:55
  all
• 23:55
  the
• 23:55
  way
• 23:55
  through,
• 23:55
  which
• 23:56
  is
• 23:56
  amazing.
• 23:57
  I
• 23:57
  personally
• 23:58
  love
• 23:58
  it
• 23:58
  because
• 23:58
  it's
• 23:59
  kind
• 23:59
  of.
• 23:59
  It's
• 23:59
  like
• 23:59
  the
• 23:59
  difference
• 24:00
  between
• 24:00
  working
• 24:01
  with
• 24:01
  a
• 24:01
  piece
• 24:01
  of
• 24:01
  quarter
• 24:02
  inch
• 24:02
  plywood
• 24:02
  or
• 24:02
  a
• 24:03
  piece
• 24:03
  of
• 24:03
  butcher
• 24:03
  block.
• 24:04
  You
• 24:04
  know,
• 24:04
  like
• 24:04
  I
• 24:05
  have
• 24:05
  meat
• 24:06
  to
• 24:06
  be
• 24:06
  able
• 24:06
  to
• 24:06
  support
• 24:07
  itself
• 24:07
  and
• 24:07
  it's
• 24:08
  just
• 24:08
  as
• 24:08
  easier
• 24:08
  to
• 24:08
  work
• 24:09
  With.
• 24:09
  And
• 24:10
  I
• 24:10
  just
• 24:10
  installed
• 24:10
  a
• 24:11
  lot
• 24:11
  of
• 24:11
  countertop
• 24:12
  material
• 24:12
  with
• 24:12
  that
• 24:12
  porcelain
• 24:12
  slab.
• 24:13
  Amazing.
• 24:14
  But
• 24:14
  these
• 24:14
  are.
• 24:14
  You
• 24:14
  can
• 24:14
  get
• 24:15
  them
• 24:15
  in
• 24:15
  big
• 24:16
  cross
• 24:16
  sections
• 24:17
  as
• 24:17
  well.
• 24:17
  How
• 24:17
  are
• 24:17
  y'
• 24:17
  all
• 24:17
  doing
• 24:18
  that,
• 24:18
  by
• 24:18
  the
• 24:18
  way?
• 24:18
  How,
• 24:19
  how.
• 24:19
  What
• 24:20
  do
• 24:20
  you.
• 24:20
  Can
• 24:20
  you
• 24:20
  enlighten
• 24:21
  us
• 24:21
  a
• 24:21
  little
• 24:21
  bit
• 24:21
  on,
• 24:21
  like,
• 24:22
  the
• 24:22
  complex.
• 24:22
  How
• 24:23
  complex
• 24:23
  is
• 24:23
  it
• 24:23
  to
• 24:23
  make
• 24:24
  a
• 24:24
  porcelain
• 24:24
  slab
• 24:25
  this
• 24:25
  thick?
• 24:25
  It's
• 24:26
  com.
• 24:26
  It's.
• 24:27
  Well,
• 24:27
  you
• 24:27
  make
• 24:27
  it
• 24:27
  just
• 24:27
  like
• 24:27
  you
• 24:28
  make
• 24:28
  regular
• 24:28
  porcelain.
• 24:28
  The
• 24:29
  challenge
• 24:29
  is
• 24:30
  it's
• 24:30
  slower,
• 24:31
  because
• 24:31
  when
• 24:32
  you
• 24:32
  run
• 24:32
  it
• 24:32
  through
• 24:32
  a
• 24:32
  kiln,
• 24:32
  you
• 24:32
  have
• 24:33
  to
• 24:33
  run
• 24:33
  it
• 24:33
  slower.
• 24:33
  So
• 24:33
  because
• 24:34
  you're,
• 24:34
  you
• 24:34
  know,
• 24:34
  you're.
• 24:35
  You're
• 24:35
  baking
• 24:35
  something
• 24:35
  that's
• 24:36
  thicker.
• 24:36
  Right.
• 24:37
  The
• 24:37
  strategy
• 24:38
  behind
• 24:38
  it
• 24:39
  is
• 24:39
  really
• 24:40
  to
• 24:40
  give
• 24:40
  a
• 24:41
  concrete
• 24:41
  pavers
• 24:42
  is
• 24:42
  really
• 24:42
  the
• 24:42
  commands,
• 24:43
  the
• 24:43
  size
• 24:43
  of
• 24:43
  the
• 24:43
  market.
• 24:44
  But
• 24:44
  your
• 24:45
  fastest
• 24:45
  growing
• 24:46
  component
• 24:46
  is
• 24:46
  a
• 24:47
  porcelain
• 24:47
  paver.
• 24:48
  Yeah.
• 24:48
  And
• 24:48
  our
• 24:49
  strategy
• 24:49
  really
• 24:49
  is
• 24:50
  to
• 24:50
  take
• 24:50
  it
• 24:50
  outdoors.
• 24:50
  What
• 24:51
  we
• 24:51
  want
• 24:51
  to
• 24:51
  do
• 24:51
  is
• 24:51
  we
• 24:51
  want
• 24:51
  to
• 24:51
  bring,
• 24:52
  whether
• 24:52
  it's
• 24:52
  a
• 24:52
  kitchen,
• 24:53
  bathhouse,
• 24:53
  a
• 24:53
  dealer,
• 24:54
  a
• 24:54
  commercial,
• 24:54
  anybody.
• 24:55
  Hey,
• 24:55
  there
• 24:56
  are
• 24:56
  spaces
• 24:56
  outside
• 24:57
  that
• 24:57
  Dow
• 24:57
  tile
• 24:57
  can
• 24:58
  be
• 24:58
  a
• 24:58
  part
• 24:58
  of.
• 24:58
  We
• 24:58
  want
• 24:58
  to
• 24:58
  help
• 24:59
  them
• 24:59
  grow
• 25:00
  the
• 25:00
  capabilities
• 25:01
  that
• 25:01
  they
• 25:01
  can
• 25:01
  bring
• 25:01
  a
• 25:02
  consumer
• 25:02
  or
• 25:02
  a
• 25:02
  project
• 25:03
  lead.
• 25:03
  And
• 25:03
  that's
• 25:04
  really
• 25:04
  the
• 25:04
  strategy
• 25:04
  behind
• 25:05
  it.
• 25:05
  And
• 25:05
  we
• 25:05
  make
• 25:05
  a
• 25:05
  great
• 25:06
  porcelain
• 25:06
  paver.
• 25:06
  I
• 25:07
  mean,
• 25:07
  it's
• 25:07
  amazing.
• 25:07
  Although
• 25:08
  I
• 25:08
  did
• 25:08
  have
• 25:08
  somebody
• 25:08
  have
• 25:09
  somebody
• 25:09
  ask
• 25:09
  me
• 25:09
  yesterday,
• 25:10
  can
• 25:10
  they
• 25:10
  use
• 25:10
  the
• 25:11
  porcelain
• 25:11
  pavers,
• 25:11
  the
• 25:12
  exteriors
• 25:13
  indoors?
• 25:13
  Sure,
• 25:14
  I
• 25:14
  know,
• 25:14
  but
• 25:14
  I
• 25:14
  was
• 25:14
  like,
• 25:15
  of
• 25:15
  course
• 25:15
  we
• 25:15
  can.
• 25:16
  Yeah,
• 25:16
  yeah,
• 25:16
  yeah.
• 25:17
  Actually,
• 25:17
  I
• 25:18
  was
• 25:18
  like,
• 25:18
  this
• 25:19
  is
• 25:19
  a
• 25:19
  trick
• 25:19
  question.
• 25:19
  That's
• 25:20
  my
• 25:20
  favorite
• 25:20
  design
• 25:21
  element
• 25:21
  is
• 25:21
  when
• 25:21
  you
• 25:21
  can
• 25:21
  take
• 25:22
  that
• 25:22
  inside
• 25:22
  the
• 25:22
  house
• 25:23
  and
• 25:23
  take
• 25:23
  it
• 25:23
  out,
• 25:24
  do
• 25:24
  a
• 25:24
  large,
• 25:24
  you
• 25:25
  know,
• 25:25
  panoramic
• 25:26
  style
• 25:26
  door
• 25:26
  and
• 25:27
  continue
• 25:27
  it
• 25:27
  out
• 25:28
  flawlessly.
• 25:29
  That's
• 25:29
  clean.
• 25:29
  Because
• 25:30
  these
• 25:30
  porcelain
• 25:30
  pavers,
• 25:31
  I
• 25:31
  mean,
• 25:31
  they're
• 25:31
  even
• 25:31
  made
• 25:31
  for
• 25:32
  elevated
• 25:33
  scenarios.
• 25:33
  So
• 25:33
  you
• 25:34
  don't
• 25:34
  even.
• 25:34
  Typically,
• 25:34
  when
• 25:35
  you're
• 25:35
  dealing,
• 25:35
  like
• 25:35
  historically
• 25:36
  with
• 25:36
  landscape
• 25:37
  design,
• 25:37
  when
• 25:37
  you're
• 25:37
  putting
• 25:37
  flagstone
• 25:38
  or
• 25:38
  whatever
• 25:38
  down,
• 25:39
  you
• 25:39
  either
• 25:40
  your
• 25:40
  sub
• 25:40
  base
• 25:40
  has
• 25:41
  to
• 25:41
  be
• 25:41
  compacted,
• 25:41
  so
• 25:42
  specifically
• 25:42
  correct,
• 25:43
  or
• 25:43
  you
• 25:43
  have
• 25:43
  to
• 25:43
  use
• 25:44
  something
• 25:44
  that
• 25:44
  has
• 25:44
  such
• 25:45
  a
• 25:45
  cross
• 25:45
  section
• 25:46
  to
• 25:46
  get
• 25:46
  the
• 25:46
  braking
• 25:46
  strength
• 25:47
  right.
• 25:47
  So
• 25:48
  when
• 25:48
  big
• 25:48
  Uncle
• 25:49
  Phil,
• 25:49
  you
• 25:49
  know,
• 25:50
  comes
• 25:50
  cruising
• 25:50
  through
• 25:51
  there,
• 25:51
  he
• 25:51
  doesn't
• 25:51
  snap
• 25:52
  the
• 25:52
  pit.
• 25:52
  But
• 25:52
  these
• 25:53
  porcelain
• 25:53
  subs
• 25:53
  are
• 25:54
  so
• 25:54
  strong,
• 25:54
  literally,
• 25:55
  they
• 25:55
  can
• 25:55
  be
• 25:56
  supported
• 25:56
  on
• 25:56
  the
• 25:56
  four
• 25:57
  corners.
• 25:57
  They
• 25:57
  can
• 25:58
  even
• 25:58
  on
• 25:58
  elevated
• 25:59
  decks.
• 25:59
  I
• 26:00
  love
• 26:00
  those
• 26:00
  platform
• 26:00
  pieces
• 26:01
  to
• 26:01
  keep
• 26:02
  things
• 26:02
  out.
• 26:02
  But
• 26:03
  you
• 26:03
  can
• 26:03
  go
• 26:03
  on
• 26:03
  grade
• 26:03
  as
• 26:03
  well.
• 26:03
  So
• 26:04
  certainly
• 26:04
  the
• 26:04
  robustness
• 26:05
  and
• 26:05
  resiliency
• 26:06
  is
• 26:06
  sufficient
• 26:07
  for
• 26:07
  going
• 26:07
  over
• 26:08
  a
• 26:08
  subfloor.
• 26:09
  Funny
• 26:09
  story
• 26:10
  about
• 26:10
  this.
• 26:10
  So
• 26:11
  my
• 26:11
  brother
• 26:11
  and
• 26:11
  I
• 26:11
  just
• 26:11
  this
• 26:12
  last
• 26:12
  week
• 26:12
  sent
• 26:12
  me
• 26:12
  a
• 26:12
  picture
• 26:13
  from
• 26:13
  our
• 26:13
  beach
• 26:13
  house
• 26:13
  project
• 26:14
  that
• 26:14
  we've
• 26:14
  been
• 26:14
  working
• 26:14
  on
• 26:15
  that
• 26:15
  we
• 26:15
  got
• 26:15
  Done.
• 26:16
  And
• 26:16
  when
• 26:16
  we
• 26:16
  were
• 26:17
  building
• 26:17
  the
• 26:17
  front
• 26:17
  deck.
• 26:18
  Walter.
• 26:19
  No,
• 26:19
  that's,
• 26:19
  that's
• 26:20
  William.
• 26:20
  We'll
• 26:20
  talk
• 26:20
  about
• 26:21
  William.
• 26:21
  Okay.
• 26:22
  Remember
• 26:22
  William?
• 26:22
  Yeah,
• 26:22
  William.
• 26:22
  We'll
• 26:23
  bring
• 26:23
  William
• 26:23
  back
• 26:23
  into
• 26:23
  this
• 26:24
  in
• 26:24
  a
• 26:24
  second.
• 26:24
  He's
• 26:24
  been
• 26:24
  trash
• 26:25
  talking
• 26:25
  me
• 26:25
  and
• 26:25
  you
• 26:26
  since
• 26:26
  last
• 26:26
  year.
• 26:26
  Yeah,
• 26:27
  we
• 26:27
  got
• 26:27
  out
• 26:27
  of
• 26:28
  last
• 26:28
  year.
• 26:29
  We
• 26:30
  went
• 26:30
  in
• 26:30
  full,
• 26:30
  full
• 26:30
  court
• 26:31
  press.
• 26:31
  Yeah,
• 26:31
  exactly.
• 26:32
  So
• 26:33
  anyway,
• 26:33
  I
• 26:33
  was
• 26:33
  like,
• 26:33
  hey,
• 26:33
  let's
• 26:34
  do
• 26:34
  this.
• 26:34
  12
• 26:34
  inches
• 26:34
  on
• 26:35
  center.
• 26:35
  Because
• 26:35
  I
• 26:35
  don't
• 26:35
  know
• 26:35
  what's
• 26:36
  going
• 26:36
  to
• 26:36
  happen.
• 26:36
  We're
• 26:36
  Airbnb
• 26:37
  in
• 26:37
  a
• 26:37
  kind
• 26:37
  of
• 26:37
  thing.
• 26:38
  It's
• 26:38
  out
• 26:38
  front.
• 26:39
  It's
• 26:39
  a
• 26:39
  covered
• 26:39
  porch.
• 26:40
  The
• 26:40
  other
• 26:40
  day
• 26:41
  he
• 26:41
  sent
• 26:41
  me
• 26:41
  a
• 26:41
  video
• 26:42
  of
• 26:42
  a
• 26:43
  full
• 26:43
  grown
• 26:43
  elk
• 26:44
  standing
• 26:45
  on
• 26:45
  that.
• 26:46
  Well,
• 26:46
  there's
• 26:47
  a
• 26:47
  ton
• 26:48
  on
• 26:48
  four
• 26:48
  points.
• 26:49
  Oh,
• 26:49
  yeah.
• 26:49
  Standing
• 26:50
  on
• 26:50
  the
• 26:50
  deck.
• 26:50
  And
• 26:50
  I,
• 26:51
  and
• 26:52
  he
• 26:52
  sent
• 26:52
  me
• 26:52
  a
• 26:52
  message
• 26:53
  with
• 26:53
  the,
• 26:53
  with
• 26:53
  the
• 26:53
  video
• 26:53
  from
• 26:54
  the
• 26:54
  security
• 26:54
  system.
• 26:54
  And
• 26:55
  he
• 26:55
  goes,
• 26:55
  thanks
• 26:56
  for,
• 26:56
  thanks
• 26:56
  for
• 26:56
  over
• 26:57
  engineering
• 26:57
  this.
• 26:57
  I
• 26:58
  hadn't
• 26:58
  planned
• 26:58
  for
• 26:59
  this
• 26:59
  as
• 26:59
  a
• 27:00
  need.
• 27:00
  That
• 27:00
  is
• 27:01
  a
• 27:01
  cool.
• 27:01
  And
• 27:01
  there's
• 27:01
  an.
• 27:03
  I'll
• 27:03
  show
• 27:03
  you
• 27:03
  guys
• 27:03
  afterwards.
• 27:04
  On
• 27:04
  the
• 27:04
  outside.
• 27:04
  It
• 27:05
  was
• 27:05
  just,
• 27:05
  just,
• 27:05
  just
• 27:06
  came
• 27:06
  up
• 27:06
  there
• 27:06
  looking
• 27:06
  around.
• 27:06
  Looking
• 27:07
  around.
• 27:07
  We
• 27:07
  have
• 27:07
  a,
• 27:08
  there's
• 27:08
  many
• 27:08
  times
• 27:08
  we'll
• 27:09
  see
• 27:09
  eight
• 27:09
  or
• 27:09
  ten
• 27:09
  elk
• 27:09
  in
• 27:10
  the,
• 27:10
  in
• 27:10
  the
• 27:10
  front.
• 27:10
  It's
• 27:11
  great.
• 27:11
  I
• 27:11
  don't
• 27:11
  have
• 27:11
  to
• 27:11
  mow
• 27:12
  the
• 27:12
  lawn.
• 27:12
  It's
• 27:12
  fertilized.
• 27:13
  It's
• 27:13
  great.
• 27:13
  It's
• 27:14
  ready
• 27:14
  to
• 27:14
  go.
• 27:14
  So
• 27:14
  we
• 27:15
  need
• 27:15
  an
• 27:15
  elk.
• 27:15
  We
• 27:16
  do.
• 27:16
  I
• 27:16
  mean,
• 27:16
  that
• 27:16
  was
• 27:16
  great.
• 27:16
  He
• 27:17
  was,
• 27:17
  you
• 27:17
  know,
• 27:17
  so
• 27:18
  it's
• 27:18
  funny
• 27:19
  you
• 27:19
  have
• 27:19
  to
• 27:19
  plan
• 27:19
  for
• 27:20
  these
• 27:20
  things.
• 27:21
  Proof.
• 27:21
  That's
• 27:22
  right.
• 27:22
  New
• 27:22
  designation.
• 27:23
  Yeah,
• 27:24
  so
• 27:24
  plan
• 27:25
  for
• 27:25
  that
• 27:25
  stuff,
• 27:25
  guys.
• 27:25
  You
• 27:26
  know,
• 27:26
  and
• 27:26
  Uncle
• 27:26
  Phil
• 27:27
  that
• 27:27
  comes
• 27:27
  over
• 27:27
  for
• 27:27
  the
• 27:27
  holidays.
• 27:28
  Yeah,
• 27:28
  everybody's
• 27:29
  got
• 27:29
  him.
• 27:29
  Everybody's
• 27:30
  got
• 27:30
  an
• 27:30
  Uncle
• 27:30
  Phil.
• 27:31
  Not
• 27:31
  everybody
• 27:31
  has
• 27:31
  an
• 27:31
  elk,
• 27:32
  but.
• 27:32
  Yeah,
• 27:33
  but
• 27:33
  it's
• 27:33
  one
• 27:33
  of
• 27:34
  those
• 27:34
  things.
• 27:34
  That
• 27:34
  was
• 27:34
  his
• 27:34
  nickname,
• 27:35
  Elk.
• 27:37
  Well,
• 27:37
  you
• 27:37
  know,
• 27:37
  I'm
• 27:38
  gonna
• 27:38
  bring
• 27:38
  William
• 27:38
  into
• 27:38
  this
• 27:39
  because
• 27:39
  it's
• 27:39
  just
• 27:39
  easy.
• 27:40
  And
• 27:40
  it's
• 27:40
  an
• 27:40
  annual
• 27:41
  tradition.
• 27:42
  Yes,
• 27:42
  it
• 27:42
  is.
• 27:42
  Yes.
• 27:42
  William's.
• 27:43
  William's
• 27:43
  a
• 27:43
  secret
• 27:44
  star
• 27:44
  here.
• 27:44
  He's
• 27:44
  our
• 27:44
  secret
• 27:45
  star.
• 27:46
  I
• 27:46
  love
• 27:46
  that
• 27:46
  because
• 27:46
  he
• 27:47
  did.
• 27:47
  He
• 27:47
  used
• 27:47
  the
• 27:47
  product,
• 27:48
  you
• 27:48
  know,
• 27:48
  your
• 27:48
  porcelain
• 27:49
  on
• 27:49
  his
• 27:49
  fireplace.
• 27:50
  Oh,
• 27:50
  good.
• 27:51
  And
• 27:51
  again,
• 27:52
  Master
• 27:53
  Tyler,
• 27:54
  he
• 27:54
  mitered
• 27:55
  the
• 27:55
  edges
• 27:55
  on
• 27:56
  it,
• 27:57
  of
• 27:57
  course,
• 27:57
  by
• 27:58
  hand,
• 27:58
  by
• 27:58
  eye,
• 27:59
  and
• 27:59
  it
• 27:59
  was
• 27:59
  beautiful.
• 28:00
  And
• 28:00
  then
• 28:00
  color
• 28:01
  matched
• 28:02
  the
• 28:02
  epoxy
• 28:03
  down
• 28:03
  the
• 28:03
  outside
• 28:04
  with
• 28:04
  it
• 28:05
  so
• 28:05
  it
• 28:05
  looked
• 28:05
  like
• 28:05
  it
• 28:06
  was
• 28:06
  just
• 28:07
  wrapped.
• 28:07
  That's
• 28:08
  next
• 28:08
  level.
• 28:08
  And
• 28:08
  it's
• 28:09
  next
• 28:09
  level.
• 28:09
  But
• 28:09
  when
• 28:10
  you
• 28:10
  have
• 28:10
  the
• 28:10
  right
• 28:10
  installer
• 28:11
  to
• 28:11
  do
• 28:11
  that
• 28:11
  stuff,
• 28:12
  it
• 28:12
  looked
• 28:13
  like
• 28:13
  you
• 28:13
  had
• 28:13
  just
• 28:13
  cast
• 28:14
  the
• 28:14
  piece.
• 28:15
  I
• 28:16
  love
• 28:16
  watching
• 28:16
  some
• 28:17
  of
• 28:17
  these
• 28:17
  artisan
• 28:17
  guys.
• 28:18
  I
• 28:18
  mean,
• 28:18
  these
• 28:18
  are
• 28:18
  true
• 28:18
  craftsmen.
• 28:19
  They
• 28:19
  really
• 28:19
  are.
• 28:20
  For
• 28:20
  years
• 28:20
  you
• 28:21
  know,
• 28:21
  working
• 28:21
  with
• 28:22
  materials
• 28:23
  like
• 28:23
  that
• 28:24
  and
• 28:24
  creating
• 28:25
  all
• 28:25
  kinds
• 28:26
  of
• 28:26
  intricate
• 28:27
  floating
• 28:27
  benches
• 28:28
  and
• 28:28
  all
• 28:28
  these
• 28:28
  things
• 28:29
  that
• 28:29
  are
• 28:29
  just
• 28:29
  so,
• 28:30
  so
• 28:30
  beautiful.
• 28:31
  But
• 28:31
  now
• 28:31
  it's
• 28:31
  even
• 28:32
  easier.
• 28:32
  Now
• 28:32
  the
• 28:32
  average
• 28:34
  can
• 28:34
  get
• 28:35
  pretty
• 28:35
  good
• 28:35
  results
• 28:35
  without
• 28:36
  having
• 28:36
  to
• 28:36
  be
• 28:36
  William,
• 28:37
  which
• 28:37
  I
• 28:38
  think
• 28:38
  is
• 28:39
  also
• 28:39
  an
• 28:39
  important
• 28:39
  thing
• 28:40
  because
• 28:40
  we
• 28:40
  all
• 28:40
  get
• 28:40
  really
• 28:41
  inspired
• 28:41
  to
• 28:42
  do
• 28:42
  things,
• 28:42
  but
• 28:42
  not
• 28:43
  all
• 28:43
  of
• 28:43
  us
• 28:44
  have
• 28:44
  the
• 28:44
  skill
• 28:44
  set
• 28:45
  to
• 28:45
  execute
• 28:46
  at
• 28:47
  a
• 28:47
  ultra
• 28:47
  craftsmanship
• 28:48
  level.
• 28:49
  And
• 28:49
  that's
• 28:49
  where
• 28:50
  the
• 28:51
  ease
• 28:51
  of
• 28:51
  use
• 28:51
  of
• 28:52
  material
• 28:53
  really,
• 28:54
  it
• 28:54
  just
• 28:54
  keeps
• 28:54
  us
• 28:54
  happy
• 28:55
  and
• 28:55
  being
• 28:55
  able
• 28:55
  to
• 28:55
  do
• 28:55
  the
• 28:55
  things
• 28:55
  that
• 28:56
  we
• 28:56
  want
• 28:56
  to
• 28:56
  do.
• 28:56
  It
• 28:57
  is
• 28:57
  an
• 28:57
  art.
• 28:57
  And
• 28:58
  I
• 28:58
  would
• 28:58
  love
• 28:58
  to
• 28:58
  see
• 28:58
  pictures
• 28:59
  of
• 28:59
  that.
• 28:59
  That's
• 28:59
  fantastic.
• 29:00
  I'll
• 29:00
  get
• 29:00
  you
• 29:00
  some
• 29:00
  pictures
• 29:00
  of
• 29:00
  that.
• 29:01
  That's
• 29:01
  beautiful.
• 29:01
  Turned
• 29:02
  out
• 29:02
  really
• 29:02
  well.
• 29:02
  But
• 29:03
  again
• 29:03
  with
• 29:03
  slabs
• 29:04
  in
• 29:04
  the
• 29:04
  bathroom,
• 29:04
  you
• 29:05
  can
• 29:05
  now
• 29:05
  that
• 29:05
  niche
• 29:06
  that
• 29:06
  has
• 29:07
  lighting
• 29:07
  in
• 29:07
  it
• 29:08
  because
• 29:08
  you've
• 29:08
  got
• 29:08
  the
• 29:08
  thanks
• 29:09
  to
• 29:09
  the
• 29:09
  slab.
• 29:09
  If
• 29:09
  you
• 29:09
  drop
• 29:10
  that
• 29:10
  down
• 29:10
  a
• 29:10
  little
• 29:10
  bit,
• 29:11
  you
• 29:11
  can
• 29:11
  back
• 29:11
  like
• 29:12
  that.
• 29:12
  Now
• 29:12
  you've
• 29:12
  got
• 29:13
  your
• 29:13
  niche
• 29:13
  in
• 29:13
  the
• 29:14
  shower.
• 29:14
  You
• 29:14
  can
• 29:14
  have
• 29:14
  the
• 29:14
  lights
• 29:15
  low,
• 29:15
  but
• 29:15
  you
• 29:15
  can
• 29:15
  see
• 29:15
  what
• 29:15
  shampoo
• 29:16
  you're
• 29:16
  grabbing.
• 29:16
  That's
• 29:17
  right.
• 29:17
  That's
• 29:17
  exactly
• 29:17
  right.
• 29:17
  Except
• 29:18
  for
• 29:18
  you.
• 29:18
  You
• 29:18
  don't
• 29:18
  have
• 29:18
  to
• 29:18
  worry
• 29:18
  about
• 29:19
  the
• 29:19
  shampoo.
• 29:19
  You
• 29:19
  know,
• 29:19
  I'm
• 29:20
  a
• 29:20
  simple
• 29:20
  man.
• 29:21
  I'm
• 29:21
  a
• 29:21
  simple
• 29:21
  man.
• 29:22
  It's
• 29:22
  one,
• 29:22
  it's
• 29:22
  one
• 29:23
  bar
• 29:23
  of
• 29:23
  soap.
• 29:23
  Took
• 29:24
  a
• 29:24
  while
• 29:24
  to
• 29:24
  get
• 29:24
  to
• 29:24
  the
• 29:24
  hair
• 29:25
  gym
• 29:26
  with
• 29:26
  low
• 29:26
  hanging
• 29:27
  fruit.
• 29:27
  It's
• 29:27
  kind
• 29:27
  of
• 29:28
  an
• 29:28
  easy
• 29:28
  one.
• 29:28
  I
• 29:28
  got
• 29:28
  it.
• 29:29
  That's
• 29:29
  right.
• 29:29
  I
• 29:29
  am
• 29:29
  going
• 29:29
  to
• 29:29
  bring
• 29:30
  a
• 29:30
  wig
• 29:30
  next
• 29:30
  year
• 29:30
  though.
• 29:30
  Oh.
• 29:31
  Oh,
• 29:31
  good.
• 29:32
  We're
• 29:32
  going
• 29:32
  to
• 29:32
  go,
• 29:32
  we're
• 29:32
  going
• 29:32
  to
• 29:32
  go
• 29:33
  full
• 29:33
  on
• 29:33
  rockstar
• 29:33
  for
• 29:34
  you.
• 29:34
  So
• 29:34
  both
• 29:35
  of
• 29:35
  you
• 29:35
  guys
• 29:35
  with
• 29:35
  your
• 29:35
  real
• 29:35
  hair,
• 29:37
  you
• 29:37
  get
• 29:37
  hair,
• 29:38
  I'll
• 29:38
  go
• 29:38
  bald.
• 29:38
  Oh,
• 29:39
  you
• 29:40
  and
• 29:40
  I
• 29:40
  will
• 29:40
  go
• 29:40
  the
• 29:40
  bald
• 29:41
  caps
• 29:41
  on
• 29:41
  here
• 29:41
  and
• 29:41
  you'll
• 29:42
  have
• 29:42
  the
• 29:42
  hair.
• 29:42
  That's
• 29:42
  a
• 29:42
  deal.
• 29:43
  The
• 29:43
  only
• 29:43
  thing,
• 29:43
  you
• 29:44
  know
• 29:44
  what
• 29:44
  I'm
• 29:44
  proven
• 29:44
  to
• 29:44
  be
• 29:45
  able
• 29:45
  to
• 29:45
  get
• 29:45
  out
• 29:45
  of
• 29:45
  the
• 29:45
  house
• 29:45
  with
• 29:45
  a
• 29:45
  bald
• 29:46
  head.
• 29:46
  I
• 29:46
  don't
• 29:46
  know.
• 29:46
  I
• 29:46
  don't
• 29:47
  know
• 29:47
  what
• 29:47
  y'.
• 29:47
  All
• 29:48
  scary
• 29:48
  things
• 29:48
  lie
• 29:49
  under
• 29:49
  the
• 29:49
  hair.
• 29:49
  Yeah,
• 29:50
  I
• 29:50
  did
• 29:50
  that
• 29:50
  one
• 29:50
  time.
• 29:51
  I
• 29:51
  had
• 29:51
  a
• 29:51
  guy
• 29:51
  that
• 29:51
  I
• 29:51
  was
• 29:51
  working
• 29:52
  with
• 29:52
  that
• 29:52
  was
• 29:52
  going
• 29:52
  through
• 29:52
  cancer
• 29:53
  and
• 29:53
  I
• 29:53
  did
• 29:53
  that
• 29:53
  and
• 29:53
  I
• 29:54
  went.
• 29:54
  I
• 29:54
  have
• 29:54
  a
• 29:54
  lot
• 29:54
  of
• 29:55
  scars,
• 29:55
  you
• 29:56
  know.
• 29:56
  Oh
• 29:56
  yeah.
• 29:56
  Oh,
• 29:56
  yeah.
• 29:56
  Dents,
• 29:57
  like
• 29:57
  weird
• 29:58
  injuries
• 29:58
  sure
• 29:58
  showed.
• 29:59
  Is
• 30:00
  that
• 30:00
  a
• 30:00
  fault
• 30:00
  line?
• 30:00
  What
• 30:01
  is
• 30:01
  that?
• 30:01
  That's
• 30:02
  right.
• 30:02
  Let's
• 30:02
  put
• 30:02
  the
• 30:02
  hair
• 30:02
  back.
• 30:03
  That's
• 30:03
  right.
• 30:03
  That's
• 30:03
  right.
• 30:04
  Never
• 30:04
  again.
• 30:04
  Never
• 30:05
  again.
• 30:05
  No,
• 30:05
  no.
• 30:05
  Got
• 30:05
  it.
• 30:06
  You
• 30:06
  know,
• 30:06
  one
• 30:06
  thing
• 30:06
  I
• 30:06
  invested
• 30:07
  in
• 30:07
  this
• 30:07
  year
• 30:07
  was
• 30:08
  just
• 30:09
  I
• 30:09
  was
• 30:09
  doing
• 30:10
  a
• 30:10
  lot
• 30:10
  of
• 30:10
  tile
• 30:10
  work
• 30:10
  this
• 30:11
  year
• 30:11
  and
• 30:11
  I
• 30:11
  went
• 30:11
  and
• 30:12
  just
• 30:13
  was
• 30:13
  kind
• 30:13
  of
• 30:13
  scouring
• 30:14
  to
• 30:14
  see
• 30:14
  kind
• 30:14
  of
• 30:14
  what
• 30:14
  new
• 30:15
  tools
• 30:15
  and
• 30:15
  stuff
• 30:15
  were
• 30:15
  out
• 30:15
  there.
• 30:16
  Obviously
• 30:16
  a
• 30:16
  lot
• 30:16
  of
• 30:17
  the,
• 30:17
  you
• 30:17
  know,
• 30:17
  the,
• 30:17
  the
• 30:18
  material
• 30:18
  handling
• 30:18
  stuff.
• 30:19
  I
• 30:19
  got
• 30:19
  a
• 30:19
  couple
• 30:20
  of
• 30:20
  different
• 30:20
  racks
• 30:20
  that
• 30:20
  just
• 30:21
  hold
• 30:21
  everything
• 30:21
  nice
• 30:22
  and
• 30:22
  sturdy.
• 30:22
  Not
• 30:22
  only
• 30:22
  the
• 30:22
  suction
• 30:23
  cups,
• 30:23
  but
• 30:23
  do
• 30:24
  you.
• 30:24
  Have
• 30:24
  you
• 30:24
  seen
• 30:24
  any
• 30:24
  tools
• 30:25
  that
• 30:25
  are
• 30:25
  out
• 30:25
  for
• 30:26
  even
• 30:26
  a
• 30:26
  homeowner
• 30:27
  that
• 30:27
  might,
• 30:27
  you
• 30:27
  know,
• 30:28
  just
• 30:28
  occasionally
• 30:29
  go
• 30:29
  into
• 30:29
  the
• 30:29
  home
• 30:30
  improvement
• 30:30
  center
• 30:30
  and
• 30:30
  you
• 30:31
  know,
• 30:31
  you
• 30:31
  got
• 30:31
  your,
• 30:31
  you
• 30:32
  got
• 30:32
  your
• 30:32
  trowels
• 30:32
  and
• 30:32
  you
• 30:33
  got
• 30:33
  your
• 30:33
  floats
• 30:33
  and
• 30:33
  sponges,
• 30:34
  but
• 30:34
  have
• 30:35
  you
• 30:35
  seen
• 30:35
  any
• 30:35
  tools
• 30:35
  or
• 30:35
  what.
• 30:36
  What
• 30:36
  tools
• 30:36
  have
• 30:37
  that
• 30:37
  you
• 30:37
  think
• 30:38
  are
• 30:38
  must
• 30:38
  haves
• 30:38
  for
• 30:38
  the
• 30:39
  average
• 30:39
  DIY
• 30:40
  or
• 30:40
  that
• 30:40
  might
• 30:41
  feel
• 30:41
  more
• 30:41
  pro
• 30:42
  but
• 30:42
  maybe
• 30:43
  a
• 30:43
  little
• 30:43
  bit
• 30:43
  more
• 30:43
  mainstream?
• 30:44
  I
• 30:44
  think
• 30:44
  for
• 30:44
  the
• 30:44
  average
• 30:45
  diy,
• 30:45
  I
• 30:45
  think
• 30:45
  I'm
• 30:46
  going
• 30:46
  to
• 30:46
  go
• 30:46
  back
• 30:46
  to
• 30:46
  grabo
• 30:47
  as
• 30:47
  one
• 30:47
  of
• 30:47
  them.
• 30:47
  If
• 30:47
  you're
• 30:47
  a
• 30:47
  DeWalt
• 30:48
  guy,
• 30:48
  you
• 30:48
  can
• 30:48
  grab,
• 30:49
  use
• 30:49
  that
• 30:49
  with
• 30:49
  their
• 30:50
  system
• 30:50
  or
• 30:50
  you
• 30:50
  have
• 30:50
  the
• 30:50
  grabo
• 30:51
  out
• 30:51
  there
• 30:51
  because
• 30:52
  it
• 30:52
  gives
• 30:52
  you
• 30:53
  that
• 30:53
  extra
• 30:53
  hand.
• 30:53
  If
• 30:54
  you're
• 30:54
  moving
• 30:54
  a
• 30:54
  big
• 30:54
  piece
• 30:54
  of
• 30:55
  slab,
• 30:55
  you
• 30:55
  can
• 30:55
  get
• 30:55
  it
• 30:55
  up,
• 30:56
  you
• 30:56
  can
• 30:56
  do
• 30:56
  that
• 30:57
  one
• 30:57
  person
• 30:57
  install.
• 30:58
  But
• 30:58
  if
• 30:58
  you
• 30:58
  need
• 30:58
  to
• 30:59
  go
• 30:59
  get
• 30:59
  a
• 30:59
  piece
• 30:59
  of
• 30:59
  drywall
• 31:00
  for
• 31:00
  the
• 31:00
  other
• 31:00
  side
• 31:00
  of
• 31:00
  the
• 31:01
  bathroom
• 31:01
  you're
• 31:01
  working
• 31:01
  on,
• 31:02
  you
• 31:02
  can
• 31:02
  do
• 31:02
  that
• 31:02
  and
• 31:03
  have
• 31:03
  that
• 31:03
  extra
• 31:03
  hand.
• 31:04
  Yeah,
• 31:04
  I
• 31:04
  think
• 31:04
  that's
• 31:04
  just
• 31:05
  one
• 31:05
  of
• 31:05
  those
• 31:05
  that
• 31:05
  makes
• 31:05
  it
• 31:05
  really
• 31:06
  easy.
• 31:07
  But
• 31:07
  the
• 31:07
  tools
• 31:07
  have
• 31:08
  elevated
• 31:08
  themselves
• 31:08
  as
• 31:09
  well,
• 31:09
  from
• 31:09
  a
• 31:09
  really
• 31:10
  good
• 31:10
  float
• 31:11
  to
• 31:11
  really
• 31:12
  good
• 31:12
  trials
• 31:12
  out
• 31:13
  there
• 31:13
  that
• 31:13
  just
• 31:13
  make
• 31:14
  your
• 31:14
  life
• 31:14
  easier.
• 31:15
  It's
• 31:15
  like
• 31:16
  a
• 31:16
  paintbrush
• 31:16
  to
• 31:16
  me.
• 31:17
  If
• 31:17
  you
• 31:17
  go
• 31:17
  buy
• 31:18
  that
• 31:18
  cheapest
• 31:18
  paintbrush
• 31:19
  for
• 31:19
  a
• 31:19
  DIY
• 31:19
  thing,
• 31:20
  it
• 31:20
  looks
• 31:20
  like
• 31:21
  you
• 31:21
  grabbed
• 31:21
  the
• 31:21
  cheapest
• 31:22
  paintbrush.
• 31:22
  That's
• 31:22
  a
• 31:22
  great
• 31:23
  point.
• 31:23
  I
• 31:23
  mean,
• 31:23
  listen,
• 31:24
  the
• 31:24
  float,
• 31:25
  the
• 31:25
  trowel
• 31:25
  makes
• 31:26
  a
• 31:26
  difference.
• 31:26
  It
• 31:26
  matters.
• 31:27
  You
• 31:28
  can't
• 31:28
  underestimate
• 31:28
  the
• 31:29
  importance
• 31:29
  of
• 31:30
  good
• 31:30
  basic
• 31:31
  tools.
• 31:31
  To
• 31:31
  your
• 31:32
  point,
• 31:32
  the
• 31:32
  paintbrush.
• 31:33
  I
• 31:33
  mean,
• 31:33
  a
• 31:33
  good
• 31:33
  paintbrush
• 31:34
  makes
• 31:34
  all
• 31:34
  the
• 31:34
  difference
• 31:34
  in
• 31:35
  trim
• 31:35
  work.
• 31:35
  It
• 31:35
  does.
• 31:36
  And
• 31:36
  reading
• 31:37
  the
• 31:37
  directions
• 31:38
  using
• 31:38
  the
• 31:39
  right
• 31:39
  materials.
• 31:39
  Yes.
• 31:40
  Well,
• 31:40
  I
• 31:41
  mean,
• 31:41
  especially
• 31:41
  when
• 31:41
  you're
• 31:42
  hanging
• 31:42
  a
• 31:42
  slab
• 31:43
  on
• 31:43
  the
• 31:43
  ceiling
• 31:43
  of
• 31:44
  your
• 31:44
  shower,
• 31:45
  you
• 31:45
  want
• 31:45
  to
• 31:45
  kind
• 31:45
  of
• 31:46
  follow
• 31:46
  those
• 31:46
  directions
• 31:47
  and
• 31:47
  use
• 31:47
  the
• 31:47
  right
• 31:48
  trowel.
• 31:48
  That's
• 31:48
  right.
• 31:48
  Yeah.
• 31:49
  So
• 31:49
  you
• 31:49
  have
• 31:49
  to
• 31:49
  prime
• 31:50
  the
• 31:50
  back
• 31:50
  of
• 31:50
  that
• 31:50
  before
• 31:51
  you
• 31:51
  use
• 31:51
  the
• 31:51
  thin
• 31:51
  set,
• 31:52
  all
• 31:52
  the
• 31:52
  steps,
• 31:53
  know
• 31:53
  the
• 31:54
  system,
• 31:55
  manage
• 31:55
  it
• 31:56
  and
• 31:56
  use
• 31:56
  the
• 31:57
  same
• 31:57
  system.
• 31:57
  Yes.
• 31:58
  I
• 31:58
  don't,
• 31:58
  I
• 31:59
  don't
• 31:59
  like
• 31:59
  seeing
• 32:00
  people
• 32:00
  going,
• 32:00
  okay,
• 32:00
  I'm
• 32:01
  going
• 32:01
  to
• 32:01
  go
• 32:01
  brand
• 32:01
  a,
• 32:01
  B,
• 32:02
  C
• 32:02
  and
• 32:03
  D
• 32:03
  on
• 32:03
  this.
• 32:03
  Right,
• 32:04
  Great.
• 32:05
  Stick
• 32:06
  with
• 32:06
  one.
• 32:06
  Own
• 32:06
  it.
• 32:07
  As
• 32:07
  a
• 32:07
  homeowner,
• 32:08
  as
• 32:08
  a
• 32:08
  contractor,
• 32:09
  as
• 32:10
  a.
• 32:10
  Yep.
• 32:11
  Own
• 32:11
  the
• 32:11
  system.
• 32:12
  Master
• 32:12
  it.
• 32:12
  Master
• 32:13
  it.
• 32:13
  Yes.
• 32:13
  You
• 32:13
  know
• 32:14
  another
• 32:14
  tool
• 32:14
  that
• 32:14
  I
• 32:14
  found
• 32:15
  that
• 32:15
  I
• 32:15
  think
• 32:15
  even
• 32:16
  an
• 32:16
  average
• 32:16
  homeowner
• 32:17
  would
• 32:17
  probably
• 32:17
  have
• 32:17
  only
• 32:18
  seen
• 32:18
  professionals
• 32:19
  using,
• 32:19
  but
• 32:19
  you
• 32:19
  can
• 32:20
  now
• 32:20
  get
• 32:20
  these
• 32:20
  pretty
• 32:20
  readily
• 32:21
  available.
• 32:21
  Is.
• 32:22
  It
• 32:22
  looks
• 32:22
  like
• 32:22
  a
• 32:23
  cone.
• 32:23
  It's
• 32:23
  a
• 32:24
  diamond
• 32:24
  bit.
• 32:24
  So
• 32:24
  not
• 32:25
  just
• 32:25
  like
• 32:25
  a.
• 32:25
  Not
• 32:26
  just
• 32:26
  a
• 32:26
  hole
• 32:26
  saw
• 32:26
  for
• 32:27
  cutting
• 32:27
  out,
• 32:27
  you
• 32:27
  know,
• 32:27
  holes
• 32:28
  for
• 32:28
  your
• 32:28
  shower
• 32:29
  valves,
• 32:29
  but
• 32:30
  it
• 32:30
  basically
• 32:30
  looks
• 32:30
  like
• 32:30
  a.
• 32:30
  Like
• 32:31
  a
• 32:31
  little
• 32:31
  cone
• 32:31
  and
• 32:32
  it's
• 32:32
  just
• 32:32
  covered
• 32:32
  with
• 32:33
  bits
• 32:33
  of
• 32:33
  crushed
• 32:34
  diamond.
• 32:34
  Yeah,
• 32:34
  but
• 32:35
  it
• 32:35
  is
• 32:35
  like
• 32:35
  the
• 32:35
  fixer
• 32:36
  tool.
• 32:36
  And
• 32:37
  especially
• 32:37
  when
• 32:37
  you're
• 32:37
  dealing
• 32:37
  with
• 32:37
  porcelain
• 32:38
  and
• 32:38
  you're
• 32:39
  doing
• 32:39
  little
• 32:39
  details,
• 32:39
  glass,
• 32:41
  all
• 32:41
  of
• 32:41
  these
• 32:41
  things,
• 32:41
  it
• 32:42
  just
• 32:42
  allows
• 32:43
  jagged
• 32:43
  little
• 32:44
  cuts
• 32:44
  that
• 32:44
  you
• 32:44
  would
• 32:45
  make
• 32:45
  with
• 32:45
  an
• 32:45
  angle
• 32:45
  grinder.
• 32:46
  It
• 32:46
  just
• 32:46
  allows
• 32:46
  you
• 32:46
  to
• 32:46
  just
• 32:47
  make
• 32:47
  it.
• 32:47
  It
• 32:47
  looks
• 32:48
  like
• 32:48
  professional
• 32:48
  results.
• 32:49
  But
• 32:49
  now
• 32:49
  you
• 32:50
  can
• 32:50
  pick
• 32:50
  them
• 32:50
  up
• 32:50
  not
• 32:51
  only
• 32:51
  just,
• 32:51
  you
• 32:51
  know,
• 32:52
  on
• 32:52
  online
• 32:52
  retailers,
• 32:53
  but
• 32:53
  you
• 32:53
  can
• 32:53
  go
• 32:53
  in
• 32:53
  your
• 32:53
  local
• 32:54
  home
• 32:55
  improvement
• 32:55
  center,
• 32:56
  grab
• 32:56
  one
• 32:56
  for
• 32:56
  20
• 32:56
  bucks.
• 32:57
  Bucks.
• 32:57
  That's
• 32:58
  a
• 32:58
  tool
• 32:58
  that
• 32:58
  really,
• 32:58
  if
• 32:59
  you're
• 32:59
  going
• 32:59
  to
• 32:59
  do
• 32:59
  any
• 32:59
  type
• 33:00
  of
• 33:00
  tile,
• 33:00
  just
• 33:00
  get
• 33:01
  one
• 33:01
  of
• 33:01
  those
• 33:01
  because
• 33:01
  it's
• 33:02
  going
• 33:02
  to
• 33:02
  make
• 33:02
  the
• 33:02
  work
• 33:03
  look
• 33:03
  so
• 33:03
  much
• 33:03
  better.
• 33:03
  You'll
• 33:04
  end
• 33:04
  up
• 33:04
  using
• 33:04
  it
• 33:05
  a
• 33:05
  hundred
• 33:05
  times.
• 33:05
  You're
• 33:06
  like,
• 33:06
  how
• 33:06
  did
• 33:06
  I
• 33:06
  not
• 33:06
  have
• 33:07
  this
• 33:07
  thing?
• 33:07
  Absolutely.
• 33:08
  Because
• 33:08
  it
• 33:08
  just,
• 33:08
  it
• 33:08
  makes,
• 33:09
  it
• 33:09
  makes
• 33:09
  those
• 33:09
  little
• 33:10
  mistakes
• 33:11
  of
• 33:11
  the
• 33:11
  saw
• 33:12
  or
• 33:12
  the
• 33:12
  cutter.
• 33:13
  That's
• 33:13
  right.
• 33:13
  It
• 33:13
  solves
• 33:14
  that
• 33:14
  and
• 33:14
  it
• 33:14
  gives
• 33:14
  you
• 33:15
  just
• 33:15
  that
• 33:15
  clean
• 33:15
  line.
• 33:16
  If
• 33:16
  you're
• 33:16
  not
• 33:16
  putting
• 33:16
  a.
• 33:17
  A
• 33:17
  metal
• 33:17
  trim
• 33:17
  on
• 33:18
  the
• 33:18
  end
• 33:18
  of
• 33:18
  it
• 33:18
  or
• 33:18
  anything
• 33:18
  else,
• 33:19
  it
• 33:19
  just
• 33:19
  cleans
• 33:19
  it
• 33:19
  up
• 33:20
  and
• 33:20
  it,
• 33:20
  it
• 33:20
  really
• 33:21
  shows
• 33:21
  and
• 33:22
  makes
• 33:22
  it
• 33:22
  look
• 33:22
  perfect.
• 33:23
  Like
• 33:23
  it
• 33:23
  came
• 33:23
  out
• 33:23
  of
• 33:23
  that
• 33:24
  way,
• 33:24
  out
• 33:24
  of
• 33:24
  the
• 33:24
  factory.
• 33:24
  That's
• 33:25
  right.
• 33:25
  That's
• 33:25
  right.
• 33:26
  So,
• 33:26
  Patrick,
• 33:26
  what
• 33:27
  other
• 33:27
  trends
• 33:27
  are
• 33:27
  you
• 33:27
  seeing
• 33:28
  out
• 33:28
  there
• 33:28
  right
• 33:28
  now?
• 33:28
  I
• 33:29
  mean,
• 33:29
  we're,
• 33:29
  you
• 33:30
  know,
• 33:30
  things
• 33:30
  change
• 33:30
  fast,
• 33:31
  but
• 33:31
  again,
• 33:31
  we're
• 33:32
  in
• 33:32
  that
• 33:32
  maximalism
• 33:32
  kind
• 33:33
  of
• 33:33
  thing
• 33:33
  out
• 33:33
  there.
• 33:33
  We've
• 33:34
  really
• 33:34
  come
• 33:34
  in
• 33:35
  chip,
• 33:35
  YouTube.
• 33:35
  What
• 33:36
  are
• 33:36
  you
• 33:36
  guys
• 33:36
  seeing
• 33:36
  out
• 33:36
  there
• 33:37
  as
• 33:37
  far
• 33:37
  as
• 33:37
  20,
• 33:38
  26,
• 33:39
  2027
• 33:39
  kind
• 33:39
  of
• 33:39
  trends?
• 33:40
  You
• 33:40
  know,
• 33:40
  there's
• 33:40
  a
• 33:40
  couple
• 33:40
  of
• 33:40
  things
• 33:41
  I
• 33:41
  think
• 33:41
  first
• 33:41
  is,
• 33:41
  you
• 33:42
  know,
• 33:42
  what
• 33:42
  we're
• 33:42
  learning
• 33:43
  is
• 33:43
  when.
• 33:43
  When
• 33:44
  people
• 33:44
  are
• 33:44
  building
• 33:45
  a
• 33:45
  space
• 33:45
  to
• 33:45
  live
• 33:45
  in,
• 33:46
  not
• 33:46
  necessarily
• 33:46
  operational.
• 33:47
  We
• 33:47
  were
• 33:47
  talking
• 33:48
  about
• 33:48
  that
• 33:48
  this
• 33:48
  morning.
• 33:48
  You
• 33:48
  know,
• 33:49
  sometimes
• 33:49
  they'll
• 33:49
  do
• 33:49
  a
• 33:49
  kitchen.
• 33:50
  It's
• 33:50
  very
• 33:50
  operational,
• 33:51
  like
• 33:51
  to
• 33:51
  back
• 33:52
  of
• 33:52
  house,
• 33:52
  kind
• 33:52
  of
• 33:52
  like
• 33:52
  at
• 33:52
  a
• 33:52
  restaurant.
• 33:53
  Restaurant
• 33:53
  build
• 33:54
  spaces
• 33:54
  to
• 33:54
  live.
• 33:55
  And
• 33:55
  we
• 33:55
  try
• 33:55
  to
• 33:55
  bring
• 33:56
  that
• 33:56
  whether
• 33:56
  it's
• 33:56
  in
• 33:56
  color,
• 33:57
  whether
• 33:57
  it's
• 33:58
  in
• 33:58
  design,
• 33:58
  whether
• 33:59
  it's
• 33:59
  in
• 33:59
  shape,
• 34:00
  whether
• 34:00
  it's
• 34:00
  in
• 34:00
  the
• 34:01
  type
• 34:01
  of
• 34:01
  product,
• 34:01
  how
• 34:01
  it's
• 34:02
  going
• 34:02
  to
• 34:02
  be
• 34:02
  installed,
• 34:02
  indoor,
• 34:03
  outdoor,
• 34:03
  we
• 34:04
  try
• 34:04
  to
• 34:04
  bring
• 34:04
  all
• 34:04
  that
• 34:04
  together.
• 34:05
  But
• 34:05
  there's,
• 34:05
  you
• 34:06
  know,
• 34:06
  I
• 34:06
  was
• 34:06
  looking
• 34:06
  over
• 34:06
  here,
• 34:06
  we
• 34:07
  have,
• 34:07
  you
• 34:07
  know,
• 34:07
  there's
• 34:07
  a
• 34:07
  throwback
• 34:08
  to
• 34:08
  nostalgia.
• 34:08
  You
• 34:08
  Know
• 34:08
  what
• 34:09
  is
• 34:09
  old
• 34:09
  is
• 34:09
  new.
• 34:10
  Absolutely.
• 34:10
  My
• 34:11
  wife
• 34:11
  and
• 34:11
  daughters
• 34:12
  are
• 34:12
  heavy
• 34:12
  into
• 34:12
  needle
• 34:13
  pointing
• 34:13
  now.
• 34:13
  Oh.
• 34:14
  Like
• 34:14
  big
• 34:14
  time
• 34:15
  into
• 34:15
  needle
• 34:15
  pointing.
• 34:16
  And
• 34:16
  I'm
• 34:16
  like,
• 34:17
  what
• 34:17
  happened?
• 34:18
  When
• 34:18
  did
• 34:18
  that
• 34:18
  come
• 34:18
  up?
• 34:18
  But
• 34:18
  it's.
• 34:19
  Yeah,
• 34:19
  it's
• 34:19
  come
• 34:19
  up.
• 34:19
  And
• 34:20
  they
• 34:20
  make
• 34:20
  these.
• 34:20
  But
• 34:21
  it's
• 34:21
  cool.
• 34:21
  They
• 34:21
  all
• 34:21
  have
• 34:22
  headlamps,
• 34:22
  so
• 34:22
  it's
• 34:22
  really.
• 34:23
  It's
• 34:24
  kind
• 34:24
  of
• 34:24
  sexy,
• 34:24
  by
• 34:24
  the
• 34:24
  way.
• 34:25
  But
• 34:26
  so
• 34:26
  you
• 34:26
  have
• 34:26
  that
• 34:26
  kind
• 34:27
  of
• 34:27
  nostalgic
• 34:28
  bringing.
• 34:28
  Bringing
• 34:29
  it
• 34:29
  forward.
• 34:29
  That's
• 34:30
  the
• 34:30
  colors,
• 34:30
  your
• 34:30
  jewel
• 34:31
  tones,
• 34:31
  bringing
• 34:31
  all
• 34:32
  those
• 34:32
  to
• 34:32
  life.
• 34:33
  But
• 34:33
  also
• 34:33
  it's
• 34:33
  that.
• 34:34
  It's
• 34:34
  that
• 34:34
  accent.
• 34:34
  Like
• 34:35
  it's
• 34:35
  okay.
• 34:35
  You
• 34:35
  know
• 34:35
  what,
• 34:36
  you
• 34:36
  can
• 34:36
  do
• 34:36
  what
• 34:36
  you
• 34:37
  want
• 34:37
  to
• 34:37
  do
• 34:37
  in
• 34:37
  a
• 34:37
  space,
• 34:38
  and
• 34:38
  we're
• 34:38
  going
• 34:39
  to
• 34:39
  be
• 34:39
  here
• 34:39
  to
• 34:39
  help
• 34:39
  you
• 34:39
  get
• 34:39
  through
• 34:40
  that.
• 34:40
  Whether
• 34:40
  it's
• 34:40
  in
• 34:40
  our
• 34:40
  showrooms
• 34:41
  or
• 34:41
  our
• 34:41
  dealer
• 34:41
  network
• 34:41
  or
• 34:42
  our
• 34:42
  compet.
• 34:42
  Our.
• 34:43
  Our
• 34:44
  customers,
• 34:45
  we
• 34:45
  have
• 34:45
  products
• 34:45
  that
• 34:46
  we
• 34:46
  can
• 34:46
  help
• 34:46
  you
• 34:46
  get
• 34:46
  to
• 34:46
  where
• 34:47
  you
• 34:47
  want
• 34:47
  to
• 34:47
  go.
• 34:47
  So
• 34:47
  the
• 34:47
  trends
• 34:48
  are
• 34:49
  you
• 34:49
  can
• 34:49
  do
• 34:49
  it
• 34:49
  on
• 34:49
  your
• 34:49
  own.
• 34:50
  Delta
• 34:51
  has
• 34:51
  it
• 34:51
  all
• 34:51
  free
• 34:51
  you.
• 34:52
  But
• 34:52
  also
• 34:52
  there's
• 34:53
  some,
• 34:53
  you
• 34:53
  know,
• 34:53
  there's
• 34:53
  some
• 34:54
  nostalgia.
• 34:54
  There's
• 34:54
  some
• 34:55
  looking
• 34:55
  forward
• 34:55
  to
• 34:56
  your
• 34:56
  point
• 34:56
  on
• 34:56
  the
• 34:56
  gray.
• 34:56
  You
• 34:56
  know,
• 34:57
  50
• 34:57
  shades
• 34:57
  of
• 34:57
  gray
• 34:57
  is
• 34:57
  gone.
• 34:58
  Yeah.
• 34:58
  What
• 34:58
  we're
• 34:58
  looking
• 34:58
  at
• 34:59
  now
• 34:59
  is
• 34:59
  everything's
• 35:00
  getting
• 35:00
  warmer.
• 35:00
  You're
• 35:00
  seeing
• 35:01
  a
• 35:01
  lot
• 35:01
  more
• 35:01
  veining.
• 35:01
  There's
• 35:02
  a
• 35:02
  lot
• 35:02
  more
• 35:02
  characteristics
• 35:03
  in
• 35:03
  the
• 35:03
  product
• 35:04
  that
• 35:04
  look
• 35:05
  natural
• 35:05
  and
• 35:06
  bring
• 35:06
  that
• 35:06
  whole
• 35:06
  room
• 35:06
  to
• 35:06
  light.
• 35:07
  Absolutely.
• 35:08
  It's
• 35:08
  awesome.
• 35:08
  And
• 35:08
  it's
• 35:09
  one
• 35:09
  of
• 35:09
  those
• 35:09
  things
• 35:09
  that
• 35:09
  I
• 35:09
  just
• 35:10
  love.
• 35:10
  The
• 35:10
  man
• 35:10
  cave
• 35:11
  is
• 35:11
  gone.
• 35:12
  It's
• 35:12
  now
• 35:12
  the
• 35:12
  whiskey
• 35:13
  library.
• 35:13
  That's
• 35:13
  right.
• 35:14
  You
• 35:14
  know,
• 35:15
  guys,
• 35:15
  when
• 35:15
  you're
• 35:15
  trying
• 35:16
  to
• 35:16
  sell
• 35:16
  this
• 35:16
  to
• 35:17
  your
• 35:17
  spouse.
• 35:17
  Spouse.
• 35:18
  It's
• 35:18
  the
• 35:18
  whiskey
• 35:18
  library,
• 35:19
  not
• 35:19
  the
• 35:19
  man
• 35:19
  cave.
• 35:20
  Man
• 35:20
  cave
• 35:20
  sounds
• 35:21
  a
• 35:21
  little
• 35:21
  bit
• 35:21
  too
• 35:22
  little
• 35:22
  Simpsons
• 35:23
  esque,
• 35:23
  maybe.
• 35:24
  But
• 35:24
  if
• 35:24
  you
• 35:24
  do
• 35:24
  the
• 35:24
  whiskey
• 35:25
  library,
• 35:26
  your
• 35:26
  spouse
• 35:26
  is
• 35:26
  now
• 35:26
  going
• 35:27
  to
• 35:27
  go,
• 35:27
  oh,
• 35:27
  that's
• 35:27
  a
• 35:27
  place
• 35:28
  for
• 35:28
  you
• 35:28
  to
• 35:28
  go
• 35:28
  relax
• 35:28
  so
• 35:29
  I
• 35:29
  can
• 35:29
  watch
• 35:29
  my
• 35:29
  shows
• 35:30
  and
• 35:31
  it's
• 35:31
  okay.
• 35:31
  Yep.
• 35:31
  Yeah.
• 35:32
  It's
• 35:32
  a
• 35:32
  non
• 35:32
  needlepoint
• 35:33
  room
• 35:33
  is
• 35:33
  what
• 35:33
  I.
• 35:33
  Absolutely.
• 35:34
  Yeah.
• 35:34
  Now
• 35:34
  we're
• 35:35
  gonna
• 35:35
  have
• 35:35
  to
• 35:35
  get
• 35:35
  back
• 35:35
  to
• 35:35
  the
• 35:35
  hook.
• 35:36
  You
• 35:36
  know,
• 35:36
  the
• 35:36
  stuff
• 35:36
  we
• 35:36
  did
• 35:36
  in
• 35:37
  our
• 35:37
  kids.
• 35:37
  We
• 35:37
  had
• 35:37
  the
• 35:37
  yarn
• 35:38
  and
• 35:38
  you
• 35:38
  do
• 35:38
  crochet.
• 35:39
  The
• 35:39
  crochet
• 35:39
  stuff.
• 35:40
  Yeah.
• 35:40
  Now
• 35:40
  that's
• 35:40
  the
• 35:41
  next
• 35:41
  thing
• 35:41
  for
• 35:41
  us.
• 35:41
  Next
• 35:41
  year
• 35:42
  we'll
• 35:42
  do
• 35:42
  that
• 35:42
  while
• 35:42
  we're
• 35:42
  doing
• 35:42
  the
• 35:43
  show.
• 35:43
  I'm
• 35:43
  sure
• 35:43
  it's
• 35:44
  popular.
• 35:44
  You
• 35:45
  know,
• 35:45
  one
• 35:45
  thing
• 35:45
  that
• 35:45
  I've
• 35:45
  noticed,
• 35:46
  even
• 35:46
  walking
• 35:46
  around
• 35:47
  the
• 35:47
  show.
• 35:47
  Show
• 35:47
  seeing
• 35:48
  that
• 35:48
  is
• 35:48
  just
• 35:48
  over
• 35:49
  and
• 35:49
  over
• 35:49
  again
• 35:49
  is
• 35:50
  I
• 35:50
  believe,
• 35:50
  a
• 35:50
  movement.
• 35:51
  I
• 35:51
  think
• 35:51
  the
• 35:51
  consumer
• 35:51
  is
• 35:52
  demanding
• 35:53
  more
• 35:53
  resilient
• 35:54
  materials,
• 35:54
  especially
• 35:55
  on
• 35:55
  the
• 35:55
  exterior.
• 35:56
  Oh,
• 35:56
  yes.
• 35:57
  What's
• 35:58
  Happening
• 35:58
  is
• 35:59
  a
• 35:59
  lot
• 35:59
  of
• 36:00
  things
• 36:00
  look
• 36:00
  great
• 36:01
  initially.
• 36:01
  Yes.
• 36:02
  And
• 36:02
  the
• 36:02
  more
• 36:03
  com.
• 36:03
  The
• 36:04
  more
• 36:04
  enabled
• 36:05
  general
• 36:05
  homeowners
• 36:06
  are
• 36:06
  for
• 36:06
  doing
• 36:06
  projects.
• 36:07
  I
• 36:07
  think
• 36:07
  we're
• 36:07
  starting
• 36:08
  to.
• 36:08
  The
• 36:08
  homeowners
• 36:09
  are
• 36:09
  getting
• 36:09
  a
• 36:09
  lot
• 36:09
  more
• 36:09
  educated
• 36:10
  because
• 36:10
  they've
• 36:10
  tried
• 36:11
  a
• 36:11
  lot
• 36:11
  of
• 36:11
  things
• 36:11
  with
• 36:12
  high
• 36:12
  hopes
• 36:12
  that
• 36:12
  this
• 36:12
  was
• 36:13
  going
• 36:13
  to
• 36:13
  be
• 36:13
  to
• 36:13
  look.
• 36:14
  And
• 36:14
  it
• 36:14
  did
• 36:14
  look
• 36:14
  good
• 36:15
  for
• 36:15
  a
• 36:15
  year.
• 36:16
  Yes.
• 36:16
  And
• 36:16
  then
• 36:17
  all
• 36:17
  of
• 36:17
  a
• 36:17
  sudden
• 36:17
  you're
• 36:17
  like,
• 36:17
  man,
• 36:18
  that
• 36:18
  was
• 36:18
  a
• 36:18
  little
• 36:19
  cheaper.
• 36:19
  But
• 36:19
  now
• 36:19
  I'm
• 36:19
  having
• 36:20
  to
• 36:20
  address
• 36:20
  this
• 36:20
  and
• 36:20
  I'm
• 36:20
  very
• 36:21
  disappointed
• 36:21
  with
• 36:22
  how
• 36:22
  my
• 36:22
  exterior
• 36:23
  siding
• 36:23
  or
• 36:23
  whatever
• 36:24
  is
• 36:24
  holding
• 36:24
  up.
• 36:25
  What
• 36:25
  we're
• 36:25
  seeing
• 36:25
  is
• 36:26
  a
• 36:26
  huge
• 36:26
  amount
• 36:27
  of
• 36:27
  products
• 36:27
  and
• 36:27
  technologies
• 36:28
  coming
• 36:28
  into
• 36:29
  pre
• 36:29
  finished
• 36:30
  and
• 36:30
  much
• 36:30
  more
• 36:31
  resilient
• 36:32
  coatings.
• 36:32
  Oh
• 36:33
  yeah.
• 36:33
  And
• 36:33
  finishes
• 36:34
  for
• 36:34
  exterior
• 36:35
  products
• 36:35
  that
• 36:35
  I
• 36:35
  think
• 36:36
  will
• 36:36
  ultimately
• 36:36
  end
• 36:36
  up
• 36:37
  moving
• 36:37
  inside.
• 36:37
  It's
• 36:38
  just
• 36:38
  more
• 36:38
  expensive
• 36:39
  now.
• 36:39
  So
• 36:40
  typically
• 36:40
  exterior
• 36:41
  products
• 36:41
  are
• 36:42
  more
• 36:42
  expensive
• 36:42
  than
• 36:42
  interior
• 36:43
  products.
• 36:44
  But
• 36:44
  this
• 36:45
  just
• 36:45
  where
• 36:45
  tile
• 36:46
  is
• 36:46
  kind
• 36:46
  of
• 36:47
  like
• 36:47
  that
• 36:48
  old
• 36:48
  wise
• 36:49
  sage
• 36:49
  grandfathers.
• 36:50
  Like
• 36:50
  it's
• 36:51
  already
• 36:51
  got
• 36:51
  it.
• 36:52
  Yeah.
• 36:52
  You
• 36:52
  know,
• 36:52
  it's
• 36:53
  already
• 36:53
  like
• 36:53
  all
• 36:53
  these
• 36:54
  other
• 36:54
  things
• 36:54
  are
• 36:54
  really
• 36:54
  just
• 36:55
  trying
• 36:55
  to
• 36:55
  get
• 36:55
  to
• 36:56
  the
• 36:56
  level
• 36:57
  of
• 36:57
  what
• 36:57
  porcelain
• 36:58
  is
• 36:58
  or
• 36:59
  what
• 36:59
  these
• 36:59
  exterior
• 37:00
  quartz
• 37:00
  already
• 37:01
  are.
• 37:02
  And
• 37:02
  so
• 37:02
  I
• 37:02
  think
• 37:02
  that
• 37:03
  you're
• 37:03
  gonna
• 37:03
  see
• 37:04
  much
• 37:04
  more
• 37:05
  adoption
• 37:06
  of
• 37:06
  tile
• 37:07
  being
• 37:07
  like,
• 37:07
  oh,
• 37:08
  if
• 37:08
  we're
• 37:08
  looking
• 37:08
  out,
• 37:09
  if
• 37:09
  this
• 37:09
  is
• 37:09
  now
• 37:09
  a
• 37:09
  really
• 37:10
  important
• 37:10
  thing
• 37:10
  and
• 37:10
  I
• 37:10
  now
• 37:11
  understand
• 37:11
  that
• 37:11
  exterior
• 37:12
  materials
• 37:12
  need
• 37:12
  to
• 37:12
  be
• 37:13
  incredibly
• 37:13
  robust.
• 37:14
  Let's
• 37:14
  use
• 37:14
  the
• 37:14
  right
• 37:15
  ones.
• 37:15
  Let's.
• 37:15
  Let's
• 37:15
  see
• 37:16
  what's
• 37:16
  really
• 37:16
  out.
• 37:17
  And
• 37:17
  I
• 37:17
  think
• 37:17
  it's
• 37:17
  going
• 37:17
  to
• 37:17
  be
• 37:17
  an
• 37:18
  insurgents
• 37:18
  of
• 37:19
  opportunity.
• 37:19
  And
• 37:20
  I
• 37:20
  learned
• 37:20
  a
• 37:20
  valuable
• 37:21
  lesson
• 37:21
  last
• 37:22
  year
• 37:22
  design
• 37:22
  wise
• 37:22
  with
• 37:22
  somebody,
• 37:23
  a
• 37:23
  friend
• 37:23
  of
• 37:23
  mine
• 37:24
  we
• 37:24
  were
• 37:24
  talking
• 37:24
  about
• 37:25
  and
• 37:25
  we're
• 37:25
  doing
• 37:25
  his
• 37:25
  exterior
• 37:26
  deck.
• 37:26
  Pacific
• 37:26
  Palisades
• 37:27
  in
• 37:28
  that
• 37:28
  neighborhood.
• 37:28
  Oh,
• 37:29
  hopefully
• 37:29
  it's
• 37:29
  fireproof.
• 37:30
  Well,
• 37:30
  it
• 37:31
  was
• 37:31
  class
• 37:31
  A
• 37:31
  fire
• 37:31
  rated.
• 37:32
  It
• 37:32
  didn't
• 37:33
  matter.
• 37:33
  It
• 37:33
  didn't
• 37:33
  matter
• 37:34
  too
• 37:34
  soon.
• 37:34
  Didn't
• 37:34
  matter.
• 37:35
  Yeah,
• 37:35
  it
• 37:35
  didn't
• 37:36
  matter
• 37:36
  yesterday
• 37:37
  about
• 37:37
  that.
• 37:38
  It
• 37:38
  didn't
• 37:38
  matter.
• 37:39
  It
• 37:39
  didn't.
• 37:40
  It
• 37:40
  was
• 37:41
  gone.
• 37:42
  I
• 37:42
  mean
• 37:42
  his
• 37:42
  Harley,
• 37:44
  it
• 37:44
  melted
• 37:44
  the
• 37:44
  handlebars,
• 37:45
  they
• 37:46
  were,
• 37:46
  you
• 37:46
  know,
• 37:46
  so
• 37:46
  it
• 37:46
  was
• 37:47
  a
• 37:47
  frame
• 37:47
  and
• 37:48
  part
• 37:48
  of
• 37:48
  the
• 37:49
  engine.
• 37:49
  But
• 37:50
  I
• 37:50
  look
• 37:50
  at
• 37:50
  things
• 37:50
  now
• 37:51
  and
• 37:51
  go,
• 37:51
  porcelain
• 37:52
  would
• 37:52
  have
• 37:53
  not
• 37:53
  combusted.
• 37:54
  Right.
• 37:55
  Doesn't
• 37:55
  add
• 37:55
  to
• 37:55
  the
• 37:55
  fuel.
• 37:55
  It
• 37:56
  doesn't
• 37:56
  add
• 37:56
  to
• 37:56
  that.
• 37:57
  And
• 37:57
  so
• 37:57
  I
• 37:57
  look
• 37:58
  at
• 37:58
  that
• 37:58
  hindsight
• 37:59
  being
• 37:59
  20
• 38:00
  20,
• 38:00
  what
• 38:00
  I
• 38:00
  know
• 38:00
  today
• 38:01
  versus
• 38:01
  a
• 38:01
  few
• 38:01
  years
• 38:01
  ago,
• 38:02
  I
• 38:02
  would
• 38:02
  have
• 38:03
  said,
• 38:03
  hey
• 38:04
  brother,
• 38:04
  instead
• 38:04
  of
• 38:04
  using
• 38:05
  this
• 38:05
  brand
• 38:06
  of
• 38:06
  composite
• 38:07
  decking
• 38:08
  out
• 38:08
  there,
• 38:09
  let's
• 38:09
  look
• 38:09
  at
• 38:10
  port
• 38:10
  porcelain
• 38:11
  and
• 38:11
  do
• 38:11
  that
• 38:11
  instead.
• 38:12
  It
• 38:12
  would
• 38:12
  have
• 38:12
  been
• 38:12
  a
• 38:12
  smarter
• 38:14
  look
• 38:14
  back.
• 38:14
  Now
• 38:14
  hindsight's
• 38:15
  always
• 38:15
  20
• 38:15
  20.
• 38:16
  Right.
• 38:16
  But
• 38:16
  if
• 38:16
  I
• 38:17
  was
• 38:17
  down
• 38:17
  There
• 38:17
  if
• 38:17
  I
• 38:17
  was
• 38:18
  in
• 38:18
  an
• 38:18
  area
• 38:18
  where
• 38:18
  I
• 38:19
  had.
• 38:19
  I
• 38:19
  mean,
• 38:20
  down
• 38:20
  here
• 38:20
  in
• 38:20
  Florida,
• 38:21
  where
• 38:21
  we're
• 38:21
  at,
• 38:21
  I
• 38:21
  was
• 38:22
  watching
• 38:22
  the
• 38:22
  news
• 38:22
  we
• 38:22
  were
• 38:23
  last
• 38:23
  weekend,
• 38:24
  I
• 38:24
  was
• 38:24
  like,
• 38:24
  well,
• 38:24
  that's
• 38:24
  a
• 38:24
  wildfire.
• 38:25
  Not
• 38:25
  used
• 38:26
  to
• 38:26
  seeing
• 38:26
  that
• 38:26
  here.
• 38:26
  I'm
• 38:26
  used
• 38:27
  to
• 38:27
  seeing
• 38:27
  it
• 38:27
  at
• 38:27
  home
• 38:27
  in
• 38:27
  the
• 38:27
  Pacific
• 38:27
  Northwest.
• 38:28
  But
• 38:29
  this
• 38:29
  is
• 38:29
  coming
• 38:30
  to
• 38:30
  be
• 38:30
  a
• 38:31
  more
• 38:31
  of
• 38:31
  a
• 38:31
  bigger
• 38:31
  issue
• 38:32
  for
• 38:32
  people
• 38:32
  out
• 38:32
  there.
• 38:33
  It
• 38:33
  is.
• 38:33
  I
• 38:33
  think,
• 38:34
  you
• 38:34
  know,
• 38:34
  people,
• 38:35
  oh,
• 38:35
  use
• 38:35
  the
• 38:35
  concrete
• 38:36
  pavers.
• 38:36
  I
• 38:36
  don't
• 38:36
  know
• 38:36
  if
• 38:37
  you
• 38:37
  ever
• 38:37
  had
• 38:37
  concrete
• 38:37
  pavers
• 38:38
  of
• 38:38
  the
• 38:38
  barbecue
• 38:38
  on
• 38:39
  it.
• 38:39
  Every
• 38:39
  time
• 38:39
  you
• 38:40
  put
• 38:40
  drop
• 38:40
  grease,
• 38:41
  one
• 38:41
  little
• 38:41
  bit
• 38:41
  of
• 38:41
  grease
• 38:42
  off
• 38:42
  the
• 38:42
  absorb,
• 38:43
  it's
• 38:43
  there
• 38:43
  permanently.
• 38:44
  It's
• 38:44
  the.
• 38:45
  It's
• 38:45
  the.
• 38:45
  It's
• 38:46
  the
• 38:46
  stain
• 38:46
  in
• 38:46
  the
• 38:46
  driveway
• 38:47
  that
• 38:47
  everybody
• 38:47
  hates.
• 38:48
  And
• 38:48
  I
• 38:48
  don't
• 38:48
  want
• 38:48
  that
• 38:48
  on
• 38:49
  my
• 38:49
  living
• 38:49
  area
• 38:49
  outside
• 38:49
  that
• 38:50
  I'm
• 38:50
  trying
• 38:50
  to
• 38:50
  keep
• 38:50
  clean.
• 38:50
  So
• 38:51
  porcelain,
• 38:52
  to
• 38:52
  me,
• 38:52
  is
• 38:52
  the
• 38:52
  ultimate
• 38:53
  exterior
• 38:53
  project
• 38:53
  product
• 38:54
  for
• 38:54
  that.
• 38:54
  Because
• 38:55
  you
• 38:55
  could
• 38:55
  put
• 38:55
  it
• 38:55
  out
• 38:56
  there.
• 38:56
  It's
• 38:56
  fireproof.
• 38:57
  If
• 38:57
  I
• 38:58
  drop
• 38:58
  something
• 38:58
  on
• 38:59
  it,
• 38:59
  I
• 38:59
  grab
• 39:00
  a
• 39:00
  damp
• 39:00
  rag
• 39:01
  or
• 39:01
  a
• 39:01
  paper
• 39:01
  towel.
• 39:02
  The
• 39:02
  rain
• 39:02
  just
• 39:02
  warrants
• 39:03
  it
• 39:03
  off.
• 39:03
  Yeah,
• 39:03
  exactly.
• 39:04
  Yeah.
• 39:04
  One
• 39:04
  of
• 39:05
  the
• 39:05
  things
• 39:05
  we
• 39:05
  found
• 39:05
  with
• 39:05
  our
• 39:05
  research
• 39:06
  is,
• 39:06
  is
• 39:07
  consumers
• 39:08
  are
• 39:08
  very.
• 39:09
  Are
• 39:09
  looking
• 39:09
  at
• 39:10
  the
• 39:10
  ingredients.
• 39:11
  Right.
• 39:11
  Whether
• 39:12
  it's
• 39:12
  tile,
• 39:12
  we'll
• 39:13
  talk
• 39:13
  about
• 39:13
  tile.
• 39:13
  But
• 39:13
  whether
• 39:13
  it's
• 39:14
  our
• 39:14
  products
• 39:14
  or
• 39:15
  what
• 39:15
  goes
• 39:15
  into
• 39:15
  their
• 39:15
  home,
• 39:16
  almost
• 39:16
  like
• 39:16
  they're
• 39:16
  looking
• 39:17
  at
• 39:17
  the
• 39:17
  ingredients
• 39:18
  that
• 39:18
  go
• 39:18
  into
• 39:19
  cosmetics
• 39:19
  and
• 39:20
  products
• 39:20
  that
• 39:21
  they
• 39:21
  put
• 39:21
  on
• 39:21
  their
• 39:21
  body.
• 39:21
  Like,
• 39:22
  it's
• 39:22
  very
• 39:22
  important
• 39:23
  to
• 39:23
  have
• 39:23
  things
• 39:23
  that
• 39:24
  are
• 39:24
  good
• 39:24
  for
• 39:24
  the
• 39:24
  environment,
• 39:25
  things
• 39:25
  that
• 39:25
  are
• 39:26
  not
• 39:26
  going
• 39:26
  to
• 39:26
  be
• 39:26
  bad
• 39:26
  for
• 39:26
  the
• 39:26
  environment.
• 39:27
  These
• 39:27
  are
• 39:27
  going
• 39:27
  to
• 39:27
  last
• 39:28
  a
• 39:28
  long
• 39:28
  time.
• 39:28
  So
• 39:28
  they're
• 39:29
  really
• 39:29
  putting
• 39:29
  a
• 39:29
  lot
• 39:29
  of
• 39:29
  thought
• 39:30
  into
• 39:30
  the
• 39:30
  right
• 39:31
  things
• 39:31
  to
• 39:31
  go
• 39:31
  to
• 39:31
  their.
• 39:31
  Into
• 39:31
  their
• 39:32
  home.
• 39:32
  That's
• 39:32
  going
• 39:32
  to
• 39:33
  last
• 39:33
  a
• 39:33
  long
• 39:33
  time.
• 39:33
  Again,
• 39:34
  back
• 39:34
  to
• 39:34
  that
• 39:34
  fast
• 39:35
  fashion.
• 39:35
  You
• 39:35
  know,
• 39:35
  to
• 39:36
  your
• 39:36
  point,
• 39:36
  it's
• 39:36
  going
• 39:36
  to
• 39:36
  look
• 39:36
  good
• 39:37
  in
• 39:37
  the
• 39:37
  showroom.
• 39:37
  It's
• 39:38
  going
• 39:38
  to
• 39:38
  look
• 39:38
  good
• 39:38
  initially,
• 39:39
  but
• 39:39
  it's
• 39:39
  going
• 39:39
  to
• 39:39
  last.
• 39:39
  Yep.
• 39:40
  And
• 39:40
  if
• 39:40
  it
• 39:41
  doesn't,
• 39:41
  you've
• 39:42
  got
• 39:42
  to
• 39:42
  go
• 39:42
  with
• 39:42
  the
• 39:42
  manufacturer
• 39:43
  and
• 39:43
  products
• 39:43
  that
• 39:44
  do
• 39:44
  be
• 39:44
  on
• 39:44
  the
• 39:44
  lookout
• 39:45
  for
• 39:45
  ground.
• 39:45
  Porcelain
• 39:46
  face
• 39:46
  masks.
• 39:47
  Makes
• 39:48
  the
• 39:48
  skin
• 39:48
  like
• 39:48
  butter.
• 39:49
  Yeah,
• 39:49
  exactly.
• 39:50
  That'll
• 39:50
  be
• 39:50
  part
• 39:50
  of
• 39:50
  our.
• 39:51
  Part
• 39:51
  of
• 39:51
  our
• 39:51
  morning
• 39:51
  routine
• 39:52
  before
• 39:52
  we
• 39:52
  do
• 39:52
  shows
• 39:53
  like
• 39:53
  that.
• 39:54
  It
• 39:55
  probably
• 39:55
  would
• 39:55
  work.
• 39:56
  I'm
• 39:56
  thinking
• 39:57
  about
• 39:57
  it.
• 39:57
  It's
• 39:57
  probably
• 39:57
  not
• 39:57
  as
• 39:57
  crazy.
• 39:58
  You
• 39:58
  just
• 39:58
  call
• 39:58
  your
• 39:58
  tile
• 39:59
  installer
• 39:59
  friends
• 39:59
  to
• 39:59
  take
• 39:59
  what's
• 40:00
  in
• 40:00
  the
• 40:00
  bottom
• 40:00
  of
• 40:00
  the
• 40:00
  saw
• 40:01
  and
• 40:01
  send
• 40:01
  it
• 40:01
  to
• 40:01
  you.
• 40:02
  You're
• 40:02
  good
• 40:02
  to
• 40:02
  go.
• 40:02
  Yeah.
• 40:02
  Your
• 40:03
  collection
• 40:03
  looks
• 40:03
  great.
• 40:04
  Yeah.
• 40:04
  And
• 40:04
  stepwise,
• 40:05
  my
• 40:05
  down
• 40:05
  tile
• 40:06
  is
• 40:06
  that
• 40:06
  thin
• 40:07
  set.
• 40:07
  Give
• 40:07
  me
• 40:07
  a
• 40:07
  little
• 40:07
  bit
• 40:08
  of
• 40:08
  that.
• 40:08
  My
• 40:09
  nails
• 40:09
  have
• 40:09
  never
• 40:09
  looked.
• 40:10
  Oh,
• 40:10
  gone.
• 40:12
  Tell
• 40:12
  Me
• 40:13
  need
• 40:13
  to
• 40:13
  sand
• 40:13
  and
• 40:13
  grout.
• 40:14
  Right.
• 40:14
  I
• 40:14
  love
• 40:15
  it.
• 40:15
  We're
• 40:15
  running
• 40:15
  out
• 40:16
  of
• 40:16
  time,
• 40:16
  guys,
• 40:16
  like
• 40:17
  we
• 40:17
  always
• 40:17
  do.
• 40:17
  But
• 40:17
  I
• 40:17
  wanted
• 40:18
  to
• 40:18
  talk,
• 40:18
  Patrick,
• 40:18
  about
• 40:19
  where
• 40:19
  people
• 40:20
  can
• 40:20
  find
• 40:20
  your
• 40:20
  stuff
• 40:20
  and
• 40:21
  talk
• 40:21
  about
• 40:21
  the
• 40:21
  showrooms
• 40:22
  for
• 40:22
  a
• 40:22
  little
• 40:22
  bit
• 40:23
  and
• 40:23
  really
• 40:23
  about
• 40:24
  the
• 40:24
  whole
• 40:24
  design
• 40:24
  process
• 40:25
  so
• 40:25
  people
• 40:25
  can
• 40:26
  be
• 40:26
  educated
• 40:27
  on
• 40:27
  the,
• 40:27
  on
• 40:27
  the
• 40:27
  comfort
• 40:28
  level
• 40:28
  of
• 40:28
  going
• 40:28
  in
• 40:29
  and
• 40:29
  having
• 40:29
  a
• 40:29
  one
• 40:29
  stop
• 40:30
  shop
• 40:30
  for
• 40:30
  everybody.
• 40:30
  So
• 40:31
  Delta,
• 40:31
  you
• 40:31
  can
• 40:32
  find
• 40:32
  us@deltal.com
• 40:33
  let's
• 40:33
  start,
• 40:33
  start
• 40:33
  at
• 40:34
  the
• 40:34
  website.
• 40:34
  You
• 40:35
  know,
• 40:35
  we
• 40:35
  have
• 40:35
  114
• 40:36
  showrooms
• 40:36
  around
• 40:36
  the
• 40:36
  country.
• 40:37
  We
• 40:37
  have
• 40:37
  a
• 40:37
  locator
• 40:38
  on
• 40:38
  our
• 40:38
  website.
• 40:38
  We
• 40:38
  also
• 40:39
  have
• 40:39
  a
• 40:39
  dealer
• 40:39
  network,
• 40:40
  authorized
• 40:40
  dealers,
• 40:40
  dealer
• 40:41
  elite.
• 40:42
  They
• 40:42
  can
• 40:42
  go
• 40:43
  online,
• 40:43
  find
• 40:43
  us.
• 40:43
  You
• 40:43
  can
• 40:44
  find
• 40:44
  us
• 40:44
  on
• 40:44
  any
• 40:44
  of
• 40:44
  the
• 40:44
  meta,
• 40:45
  Facebook,
• 40:46
  Instagram,
• 40:46
  we're
• 40:47
  on
• 40:47
  LinkedIn.
• 40:48
  And
• 40:48
  our
• 40:49
  showrooms
• 40:49
  are
• 40:49
  designed,
• 40:49
  114
• 40:50
  showrooms
• 40:51
  are
• 40:51
  designed
• 40:51
  to
• 40:52
  bring
• 40:52
  the
• 40:53
  products
• 40:54
  that
• 40:54
  Daltile
• 40:55
  manufactures
• 40:55
  to
• 40:56
  a
• 40:56
  consumer,
• 40:56
  a
• 40:57
  selector,
• 40:57
  project,
• 40:58
  person.
• 40:58
  And
• 40:58
  it
• 40:59
  can
• 40:59
  be,
• 40:59
  they
• 40:59
  can
• 40:59
  be
• 40:59
  commercial,
• 41:00
  new
• 41:00
  residential
• 41:01
  remodel.
• 41:02
  About
• 41:02
  more
• 41:02
  than
• 41:02
  half
• 41:02
  of
• 41:03
  our
• 41:03
  people
• 41:03
  that
• 41:03
  come
• 41:04
  into
• 41:04
  our
• 41:04
  showrooms
• 41:04
  are
• 41:05
  consumers.
• 41:05
  But
• 41:06
  we
• 41:06
  have
• 41:06
  everything
• 41:06
  there
• 41:06
  and
• 41:07
  it's
• 41:07
  designed
• 41:07
  for
• 41:07
  us
• 41:07
  to
• 41:08
  help
• 41:08
  them,
• 41:08
  to
• 41:08
  help
• 41:09
  them
• 41:09
  work
• 41:09
  through
• 41:09
  the
• 41:09
  products.
• 41:10
  What
• 41:10
  will
• 41:10
  work
• 41:10
  well
• 41:11
  together.
• 41:11
  Like
• 41:11
  we
• 41:11
  talked
• 41:11
  about,
• 41:12
  you
• 41:12
  know,
• 41:12
  the
• 41:12
  complexity
• 41:13
  of
• 41:13
  all
• 41:13
  the
• 41:14
  products
• 41:14
  we
• 41:14
  have.
• 41:14
  People
• 41:15
  just
• 41:15
  don't
• 41:15
  know,
• 41:15
  will
• 41:15
  that
• 41:16
  really
• 41:16
  look
• 41:16
  good
• 41:16
  with
• 41:16
  this?
• 41:17
  You
• 41:17
  know,
• 41:17
  it
• 41:17
  will.
• 41:17
  I
• 41:18
  mean,
• 41:18
  we
• 41:18
  have
• 41:18
  people
• 41:18
  come
• 41:18
  in
• 41:19
  with
• 41:19
  pillows
• 41:19
  and
• 41:20
  blankets
• 41:21
  and
• 41:21
  all
• 41:21
  kinds
• 41:21
  of
• 41:21
  things.
• 41:21
  I
• 41:22
  want
• 41:22
  to
• 41:22
  be
• 41:22
  that
• 41:22
  guy.
• 41:23
  I'm
• 41:23
  that
• 41:23
  guy.
• 41:23
  I
• 41:24
  have
• 41:24
  too.
• 41:24
  Yeah,
• 41:24
  like
• 41:25
  the
• 41:25
  commercial.
• 41:25
  I
• 41:25
  want
• 41:25
  you
• 41:26
  to
• 41:26
  build
• 41:26
  me
• 41:26
  a
• 41:26
  house
• 41:26
  around
• 41:27
  this
• 41:27
  faucet,
• 41:27
  right?
• 41:28
  100%.
• 41:28
  So
• 41:29
  we're
• 41:29
  here.
• 41:29
  We
• 41:30
  want
• 41:30
  to
• 41:30
  make
• 41:30
  sure
• 41:30
  we
• 41:30
  have
• 41:30
  people
• 41:31
  come
• 41:31
  into
• 41:31
  our
• 41:31
  showrooms.
• 41:32
  We're
• 41:32
  designed
• 41:32
  to
• 41:32
  help
• 41:33
  them
• 41:33
  select,
• 41:34
  put
• 41:34
  confidence,
• 41:34
  confidence
• 41:35
  and
• 41:35
  allow,
• 41:35
  ultimately
• 41:36
  help
• 41:36
  them
• 41:36
  get
• 41:37
  closer
• 41:37
  to
• 41:37
  that
• 41:37
  decision.
• 41:38
  So
• 41:38
  Daltile.com
• 41:39
  has
• 41:39
  it
• 41:39
  all
• 41:39
  for
• 41:39
  you.
• 41:40
  There
• 41:40
  we
• 41:40
  go.
• 41:40
  And
• 41:40
  I
• 41:41
  love
• 41:41
  it.
• 41:41
  You
• 41:41
  walk
• 41:41
  out
• 41:42
  there,
• 41:42
  take
• 41:42
  a
• 41:42
  look
• 41:42
  at
• 41:42
  the
• 41:43
  slab
• 41:43
  material,
• 41:43
  put
• 41:44
  your
• 41:44
  name
• 41:44
  on
• 41:44
  it
• 41:44
  and
• 41:44
  go,
• 41:45
  that's
• 41:45
  for
• 41:45
  me.
• 41:45
  Yep,
• 41:46
  that's
• 41:46
  what
• 41:46
  we're
• 41:46
  here
• 41:47
  for,
• 41:47
  guys.
• 41:47
  Thanks
• 41:48
  again.
• 41:49
  Always
• 41:49
  great.
• 41:49
  Can't
• 41:50
  wait
• 41:50
  for
• 41:50
  next
• 41:50
  year.
• 41:50
  This
• 41:50
  always
• 41:51
  is
• 41:51
  like
• 41:51
  the
• 41:51
  fastest
• 41:52
  part
• 41:52
  of
• 41:52
  the
• 41:52
  day
• 41:52
  of
• 41:52
  the
• 41:52
  show.
• 41:53
  Sitting
• 41:53
  in
• 41:53
  here,
• 41:53
  just
• 41:54
  having
• 41:54
  a
• 41:54
  great
• 41:54
  time
• 41:54
  and
• 41:55
  talking
• 41:55
  about
• 41:55
  the
• 41:56
  beauty
• 41:56
  in
• 41:56
  here.
• 41:57
  And
• 41:57
  of
• 41:57
  course
• 41:57
  those
• 41:58
  just
• 41:58
  groundbreaking
• 41:59
  trends
• 42:00
  that
• 42:00
  we're
• 42:00
  going
• 42:00
  to
• 42:00
  see
• 42:00
  next
• 42:01
  year
• 42:01
  and
• 42:01
  beyond.
• 42:01
  And
• 42:02
  I
• 42:02
  got
• 42:02
  to
• 42:02
  say,
• 42:02
  you
• 42:02
  guys
• 42:03
  do
• 42:03
  such
• 42:03
  a
• 42:03
  great
• 42:03
  job
• 42:04
  of
• 42:05
  forecasting
• 42:05
  those
• 42:06
  trends
• 42:06
  because
• 42:07
  I
• 42:07
  love
• 42:07
  coming
• 42:07
  here
• 42:08
  to
• 42:08
  say,
• 42:08
  wow,
• 42:09
  what's
• 42:09
  next?
• 42:09
  And
• 42:10
  you
• 42:10
  guys
• 42:10
  nail
• 42:10
  it
• 42:10
  year
• 42:10
  after
• 42:11
  year.
• 42:11
  Well,
• 42:11
  we
• 42:11
  appreciate
• 42:11
  you
• 42:12
  do
• 42:12
  a
• 42:12
  great
• 42:12
  job.
• 42:12
  And
• 42:12
  Chip,
• 42:13
  a
• 42:13
  longtime
• 42:14
  partner.
• 42:14
  Friend.
• 42:14
  Yep.
• 42:15
  Just
• 42:15
  does
• 42:15
  a
• 42:15
  great
• 42:15
  job
• 42:16
  for
• 42:16
  us.
• 42:16
  And
• 42:17
  he
• 42:17
  killed
• 42:17
  it.
• 42:17
  It's
• 42:17
  fun.
• 42:18
  It's
• 42:18
  always
• 42:18
  fun
• 42:18
  to
• 42:19
  be
• 42:19
  here.
• 42:19
  Thanks,
• 42:19
  guys.
• 42:19
  Chip.
• 42:20
  Appreciate
• 42:20
  it,
• 42:20
  brother
• 42:20
  William.
• 42:21
  We
• 42:21
  said
• 42:21
  hello,
• 42:21
  William.
• 42:22
  Our
• 42:22
  best
• 42:22
  William.
• 42:23
  Hello.
• 42:24
  Thanks,
• 42:24
  brother
• 42:25
  William.
• 42:25
  All
• 42:25
  right.
• 42:26
  Thanks,
• 42:27
  guys.
• 42:27
  I'm
• 42:27
  Eric
• 42:27
  G.
• 42:28
  And
• 42:28
  you've
• 42:28
  been
• 42:29
  listening
• 42:29
  to
• 42:29
  around
• 42:30
  the
• 42:30
  house.
• 42:31
  To
• 42:31
  find
• 42:31
  out
• 42:31
  more
• 42:32
  about
• 42:32
  the
• 42:32
  around
• 42:32
  the
• 42:33
  house
• 42:33
  show,
• 42:34
  head
• 42:34
  to
• 42:34
  our
• 42:34
  website,
• 42:35
  aroundthehouse
• 42:36
  online.com.
• 42:38
  make
• 42:38
  sure
• 42:38
  you
• 42:39
  subscribe
• 42:39
  to
• 42:39
  the
• 42:39
  podcast
• 42:40
  on
• 42:40
  your
• 42:40
  favorite
• 42:41
  podcast
• 42:41
  player.
• 42:42
  Thanks
• 42:43
  for
• 42:43
  tuning
• 42:43
  in
• 42:43
  to
• 42:44
  the
• 42:44
  around
• 42:44
  the
• 42:44
  house
• 42:45
  show.
• 42:45
  We
• 42:46
  will
• 42:46
  see
• 42:46
  you
• 42:46
  next
• 42:47
  time.