Latest / Earn Your Leisure / Cliff Notes: Rotimi on Launching a Skincare Line, and Reconnecting with Jay Z

Transcript

Cliff Notes: Rotimi on Launching a Skincare Line, and Reconnecting with Jay Z · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 2: Do what's right. Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 0:57
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: So where's the skin care line coming to play?
• 1:02
  Speaker 5: So during COVID, I was using a lot of different
• 1:06
  Speaker 5: products that were breaking my skin out man, and I
• 1:09
  Speaker 5: was just like, yo, like, let me create my own
• 1:11
  Speaker 5: thing that both men and women can use. That's all organic,
• 1:17
  Speaker 5: that is true to me, and it feels regal and again, man,
• 1:22
  Speaker 5: God's gift.
• 1:22
  Speaker 3: Man.
• 1:23
  Speaker 5: I partnered with these these guys in Israel and we
• 1:27
  Speaker 5: got minerals from the Dead Seed, so the Dead Sea people,
• 1:32
  Speaker 5: if you don't know, it's it's a healing component. So
• 1:35
  Speaker 5: a lot of people go down to Greece. I mean,
• 1:39
  Speaker 5: it's sorry, a lot of people go down to Israel
• 1:40
  Speaker 5: to go straight to the Dead Sea to heal any
• 1:42
  Speaker 5: type of skin, diseased, skin orders, skin disorders, skin cancer, ezima,
• 1:49
  Speaker 5: all these things. So I was like, oh, this is
• 1:51
  Speaker 5: perfect and it's one hundred percent natural. So we partnered
• 1:54
  Speaker 5: the deal. I was like, they were like, what do
• 1:56
  Speaker 5: you want to call it? I was like, no, I
• 1:58
  Speaker 5: want people to have favor, favor, you know, favor over
• 2:00
  Speaker 5: their life, favor over this and I know how important
• 2:03
  Speaker 5: skin and feeling sexy and feeling good and having good skin.
• 2:07
  Speaker 5: Millions of people so wanted to make a unisex. So
• 2:11
  Speaker 5: did the deal with them. And it's been about a
• 2:14
  Speaker 5: good year so far and it's doing really really well.
• 2:18
  Speaker 4: So we have.
• 2:19
  Speaker 5: Skin cleanser, toner, moisturizer lotion under eye. So it's everything
• 2:28
  Speaker 5: that you need to take care of your skin and
• 2:30
  Speaker 5: favor Skin dot com you can go check it out.
• 2:33
  Speaker 5: But it's really really really good and really healthy for you.
• 2:35
  Speaker 6: So that the only place they can get is from
• 2:38
  Speaker 6: the website or we trying to distribute to you know,
• 2:42
  Speaker 6: the big box stores here in America and internationally as well.
• 2:44
  Speaker 5: So that's the plan. So we're actually talking to Target
• 2:46
  Speaker 5: right now, but also we're getting it on Amazon as
• 2:50
  Speaker 5: of right now is from it's on the website, so
• 2:52
  Speaker 5: favor skin dot com FA v R Skin dot com.
• 2:55
  Speaker 5: So it's on a website now, but we're getting it
• 2:58
  Speaker 5: through Amazon, so it can now go glow because again
• 3:00
  Speaker 5: me and v our fan base reaches Africa Europe, so
• 3:04
  Speaker 5: once that happens, it's going to be crazy.
• 3:06
  Speaker 4: And then we're working out a situation with Hscent now.
• 3:09
  Speaker 5: Yeah, so we're in talk so we were about to
• 3:12
  Speaker 5: finalize that, so once that happens, you know, and then
• 3:16
  Speaker 5: the Target conversation has happened as well. So and everyone
• 3:19
  Speaker 5: loves the product, like genuinely loves loves the product, and
• 3:22
  Speaker 5: it's been really really really really dope for both men, women,
• 3:25
  Speaker 5: kids as well, and it's all organic, all organic.
• 3:28
  Speaker 3: I feel like you have a natural audience.
• 3:30
  Speaker 6: Right, you have nine thousand people that are watching it
• 3:32
  Speaker 6: part of your daily routine exactly.
• 3:33
  Speaker 3: This is part of your daily routine, exactly right.
• 3:35
  Speaker 6: So from a marketing standpoint, were you conscious of that
• 3:39
  Speaker 6: and made that absolutely?
• 3:41
  Speaker 4: So?
• 3:41
  Speaker 5: On the app, we show the whole skincare regimen. We
• 3:44
  Speaker 5: show how to how to use it, what to do,
• 3:46
  Speaker 5: even give like a breakdown of what each mineral and
• 3:49
  Speaker 5: what each thing does for it. So out of the
• 3:52
  Speaker 5: nine thousand, we may say about let's say four thousand
• 3:55
  Speaker 5: have purchased it, you know, automatically so and then realizing
• 4:00
  Speaker 5: that when somebody actually tries it, they want it all
• 4:05
  Speaker 5: the time, now, you know. And that's that's been the
• 4:07
  Speaker 5: consensus from a lot of our fans and just people
• 4:10
  Speaker 5: were just discovering it. But we know that once it
• 4:12
  Speaker 5: goes the HSN, once it gets to Amazon, we know
• 4:15
  Speaker 5: it's going to be on a different level and it's
• 4:17
  Speaker 5: doing pretty well.
• 4:18
  Speaker 7: So all right, let me ask you this, Well, how
• 4:22
  Speaker 7: many before we get there? Yeah, how many products are
• 4:25
  Speaker 7: in the line. It's about fire products.
• 4:27
  Speaker 4: Fire products, so it's like a moisturized.
• 4:29
  Speaker 5: Moisturizer, toner, lotion, face mask and the actual the actual washing.
• 4:38
  Speaker 7: So we see Rihanna shot out to her from a
• 4:41
  Speaker 7: billionaire of yes cosmetics, Kylie Jenner, Yes, billionaire off of cosmetics.
• 4:48
  Speaker 4: Yes, it's just the kind of the goals that you have.
• 4:53
  Speaker 6: Yeah, yeah, I mean, yes, absolutely.
• 4:55
  Speaker 4: Even though it's not cosmetics per se.
• 4:57
  Speaker 5: But it's just because it's my life, you know. And
• 4:59
  Speaker 5: the funny thing is, man, I do What really got
• 5:03
  Speaker 5: me the idea was I did a character named Butterscotch,
• 5:07
  Speaker 5: you know where I put like this white.
• 5:09
  Speaker 4: Yeah.
• 5:10
  Speaker 5: So a lot of companies were like, yo, we would
• 5:12
  Speaker 5: love for you to be a part of this. Can
• 5:15
  Speaker 5: you rock out of this and this and this? And
• 5:17
  Speaker 5: I'm like, why would I give my brand to you
• 5:20
  Speaker 5: when I can create my own my own you know,
• 5:23
  Speaker 5: face mask and my own face product and you know,
• 5:26
  Speaker 5: skincare line. So let me just not give you this.
• 5:29
  Speaker 5: Let me make my own stuff. So that's what started it.
• 5:31
  Speaker 5: But yes, from seeing the success of it, man like again,
• 5:34
  Speaker 5: and you just start seeing like these checks come in
• 5:37
  Speaker 5: every three months, You're like, oh, it's very motivating, you know,
• 5:40
  Speaker 5: it's very motivating to see that damn something I created
• 5:42
  Speaker 5: is now you know, helping fund my life, you know,
• 5:45
  Speaker 5: and so it's pretty dope.
• 5:47
  Speaker 3: How do you protect the product?
• 5:48
  Speaker 6: Like you said that you went to Israel, Israel got
• 5:51
  Speaker 6: minerals from the dead sea, Like, how do we protect
• 5:53
  Speaker 6: another brand from following the same pattern or is there
• 5:56
  Speaker 6: a way to protect it?
• 5:58
  Speaker 4: That's a great question, earners.
• 6:00
  Speaker 3: What's up?
• 6:01
  Speaker 6: You ever walk into a small business and everything just works, Like,
• 6:04
  Speaker 6: the checkout is fast, the receipts are digital, tipping is
• 6:08
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• 6:10
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• 6:15
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• 6:18
  Speaker 6: Whether it's a local coffee shop, a vendor at a
• 6:20
  Speaker 6: pop up market, or even one of our merch partners,
• 6:24
  Speaker 6: Square makes it easy for them to take payments, manage inventory,
• 6:27
  Speaker 6: and run their business with confidence, all from one simple system.
• 6:32
  Speaker 6: If you're a business owner or even just thinking about
• 6:35
  Speaker 6: launching something soon, Square is hands down one of the
• 6:38
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• 6:41
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• 6:44
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• 6:47
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• 6:51
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• 6:56
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• 7:00
  Speaker 6: don't hesitate. Let's Square handle the back end so you
• 7:03
  Speaker 6: can keep pushing your vision forward. This episode is brought
• 7:09
  Speaker 6: to you by P and C Bank. A lot of
• 7:11
  Speaker 6: people think podcasts about work are boring, and sure they
• 7:15
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• 7:19
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• 7:24
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• 7:26
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  Speaker 6: Member FDIC.
• 7:50
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:54
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 7:58
  Speaker 1: accused of murdering at excess. Man of Venezuelan charged with
• 8:02
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 8:06
  Speaker 1: some of the heinous migrant criminals caught because of President
• 8:10
  Speaker 1: Donald J.
• 8:11
  Speaker 2: Trump's leadership. I'm Christy Noman, the.
• 8:13
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 8:18
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 8:22
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 8:25
  Speaker 1: If you are here illegally, your next you will be
• 8:29
  Speaker 1: fine nearly one thousand dollars a day, imprisoned and.
• 8:32
  Speaker 2: Deported, you will never return.
• 8:34
  Speaker 1: But if you register using our CBP home app and
• 8:38
  Speaker 1: leave now, you could be allowed to return legally.
• 8:41
  Speaker 2: Do what's right. Leave now.
• 8:43
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 8:48
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 8:51
  Speaker 5: Well anybody can you know?
• 8:53
  Speaker 4: I can't.
• 8:54
  Speaker 5: I don't own the dead seat right however, but like again,
• 8:57
  Speaker 5: it comes into the marketing, you know again, that comes
• 8:59
  Speaker 5: into even just even learning how the bottle, like the
• 9:03
  Speaker 5: colors of the bottle. It depends on it, and then
• 9:07
  Speaker 5: the product and then people just literally seeing results so fast,
• 9:11
  Speaker 5: I don't think again it being so pure and for
• 9:16
  Speaker 5: people to trust you with their face, you know what
• 9:18
  Speaker 5: I mean, And then for them to see that it works,
• 9:20
  Speaker 5: the word of mouth of everything. So I think just
• 9:23
  Speaker 5: the difference would be the marketing and just making sure
• 9:26
  Speaker 5: people understand that it's unisex, that there's not a lot
• 9:29
  Speaker 5: of unisex products too. You know, people are scared to
• 9:32
  Speaker 5: do that, you know. But again, seeing the results of that,
• 9:35
  Speaker 5: it's been beautiful.
• 9:36
  Speaker 7: So the jay Z you meet him when you're a teenager. Yeah,
• 9:39
  Speaker 7: but then I guess you meet him again with the
• 9:41
  Speaker 7: rock Nation branch. Yeah, when was that and how was that?
• 9:45
  Speaker 5: So this was two thousand and eighteen, twenty eighteen, and
• 9:51
  Speaker 5: at the time my song love Rhythm was going crazy
• 9:55
  Speaker 5: and so I haven't seen whole at that time for me, Wow.
• 10:02
  Speaker 4: Ten years maybe ten years if that.
• 10:04
  Speaker 5: So I'm not sure how if he remember again, you
• 10:07
  Speaker 5: don't know if he watches power, you don't know nothing.
• 10:09
  Speaker 4: So he sees me, he's like, Row, what's up.
• 10:12
  Speaker 5: And it's like, oh, wow, this is what's up?
• 10:15
  Speaker 6: Bro?
• 10:16
  Speaker 3: You know what I mean.
• 10:16
  Speaker 4: It was a moment.
• 10:17
  Speaker 5: But then realizing he was like, man, I'm so proud
• 10:19
  Speaker 5: of what you're doing. Man, I'm so happy for you.
• 10:21
  Speaker 5: I love what you're doing. Man, you're super super talented.
• 10:25
  Speaker 5: I love the songs and then his nephews. He was like,
• 10:27
  Speaker 5: how y'all niggas let this nigga go? How do you
• 10:30
  Speaker 5: let this nigga go?
• 10:31
  Speaker 3: It was there, He's like, how do you let him? What? Damn?
• 10:35
  Speaker 4: You know?
• 10:35
  Speaker 5: But it was it was a dope moment of again validation,
• 10:38
  Speaker 5: knowing that you know again, like you made an impact
• 10:40
  Speaker 5: on one of the greatest life and he's still watching you.
• 10:44
  Speaker 4: I'm not too sure.
• 10:45
  Speaker 5: I think they worked for rock No no, no, no, no,
• 10:47
  Speaker 5: no nothings, nothing's wrong, But like, I think they still
• 10:50
  Speaker 5: work with Rockney there.
• 10:52
  Speaker 6: So I was telling you we were Flying and I
• 10:55
  Speaker 6: was probably my favorite movie all time. Let me watch
• 10:58
  Speaker 6: a new rendition of it. Yeah, probably up when I
• 11:00
  Speaker 6: see you on screen like perfect, We're about to sit
• 11:02
  Speaker 6: down on the next week. Can you talk about that
• 11:05
  Speaker 6: that transition from being on a TV series now being
• 11:08
  Speaker 6: on the big screen because a lot of actors, I feel,
• 11:11
  Speaker 6: I find it it's tough because the TV series takes
• 11:15
  Speaker 6: a lot of your schedule, whereas movies can be two
• 11:18
  Speaker 6: to three months. Yes, and there's a timing that you
• 11:20
  Speaker 6: have to do it right. You don't want to miss
• 11:21
  Speaker 6: your moments. Talk about that transition from TV to film.
• 11:24
  Speaker 5: So okay, so it took eight months out of the
• 11:29
  Speaker 5: year to film Power, So we were filming eight months bro.
• 11:32
  Speaker 5: So again, with movies, the most will be usually is
• 11:37
  Speaker 5: about forty five days. So that for me freed up
• 11:41
  Speaker 5: a lot of my time to do other things but
• 11:43
  Speaker 5: still have a dope impact on whatever the movie is
• 11:45
  Speaker 5: going to be. Again, I need it for me personally,
• 11:48
  Speaker 5: the transition, bro, I need. I needed a break from
• 11:50
  Speaker 5: TV because I needed to consistently build the music up
• 11:54
  Speaker 5: because it takes too much time, and doing a series
• 11:58
  Speaker 5: that long, you know, you kind of need like a moment,
• 12:00
  Speaker 5: you know. And again for me, strategically, Dre was such
• 12:04
  Speaker 5: a powerful character that for me to jump into something
• 12:07
  Speaker 5: right away I didn't want it felt like it would
• 12:11
  Speaker 5: hinder the new show because people would just still see
• 12:15
  Speaker 5: that character. And so for my mental health for the
• 12:21
  Speaker 5: trajectory of my career, it was like, let's take a
• 12:23
  Speaker 5: break from TV, let's focus on movies, let's focus on
• 12:25
  Speaker 5: these months and a half, let's build the music up,
• 12:28
  Speaker 5: don't streuss. And then at that time it was COVID,
• 12:31
  Speaker 5: so everything kind of shut down, you know. So now
• 12:33
  Speaker 5: that the world's done to app back open back up.
• 12:36
  Speaker 5: Now it's like, Okay, if a TV show comes that
• 12:39
  Speaker 5: makes sense, I'm open to it. So now I'm on
• 12:40
  Speaker 5: a TV show called Will Trent on ABC. So with
• 12:45
  Speaker 5: that being said, different dynamic. They don't have a lot
• 12:48
  Speaker 5: of us on there, you know what I mean. It's
• 12:50
  Speaker 5: on ABC. So for me, it's like, Okay, you made
• 12:53
  Speaker 5: the right choice, bro. You know, like, so you're able
• 12:55
  Speaker 5: to do this for the two three years, get your
• 12:58
  Speaker 5: family right, spend time with you kids, build your relationship,
• 13:02
  Speaker 5: get to know your woman more before you have to
• 13:04
  Speaker 5: go away now for another eight months to do something.
• 13:07
  Speaker 5: So everything just worked out perfectly.
• 13:10
  Speaker 6: I think selfishly as fears, it's like, we want to
• 13:12
  Speaker 6: see a Mario on the show for ten season. Yeah,
• 13:14
  Speaker 6: we want to see do ten season of still but
• 13:17
  Speaker 6: we know there's a window's a window that you can't.
• 13:19
  Speaker 5: Miss because and six seasons of Dre was a sweet
• 13:22
  Speaker 5: spot where it was like, Okay, I still have room
• 13:26
  Speaker 5: to make ro Timmy, you know, I still have room
• 13:28
  Speaker 5: to build my brand. I still have room to do it.
• 13:31
  Speaker 5: But it's also iconic enough that you'll never forget it.
• 13:34
  Speaker 5: So that's that's that was the sweet spot. So now
• 13:36
  Speaker 5: two three year break get on something that's completely opposite
• 13:40
  Speaker 5: from that and show you know my range as an actor.
• 13:49
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 13:53
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 13:57
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 14:01
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 14:05
  Speaker 1: some of the heinous migrant criminals caught because of President
• 14:09
  Speaker 1: Donald J.
• 14:10
  Speaker 2: Trump's leadership.
• 14:11
  Speaker 1: I'm Christy Noman, the United States Secretary of Homeland Security.
• 14:15
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 14:19
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal aliens.
• 14:23
  Speaker 2: Have been arrested.
• 14:24
  Speaker 1: If you are here illegally, your next you will be
• 14:28
  Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported.
• 14:32
  Speaker 2: You will never return.
• 14:33
  Speaker 1: But if you register using our CBP home app and
• 14:37
  Speaker 1: leave now, you could be allowed to return legally.
• 14:40
  Speaker 2: Do what's right. Leave now.
• 14:42
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 14:47
  Speaker 3: Sponsored by the United States Department of Homeland Security,