Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
183: How to take on the 800lb gorilla with Russell McGuire and Ben White from Ironscales
Ironscales has grown remarkably since its founding in 2014 (they have 7,000 customers!). After years of success in the mid-market, it is now taking on the dominant player in the enterprise segment. This is not easy to do!!!
Learn in this episode:
How the whole company needs to be ready to move up to enterprise
How to support the sales team focused on the new segment
And that outbound can work (and how!)
Suite at the Four Seasons or a cabin in the woods?
Sponsor
This week’s newsletter is sponsored by the Security, Funded newsletter.
Are you interested in staying on top of the latest…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.