Latest / Banking Transformed with Jim Marous
7 Steps to Building a Winning Content Marketing Strategy in Banking
Content marketing is an important part of creating a powerful experience in banking. Done well, it can help attract, inform, and engage your target audience.
Content marketing has become popular in banking because it’s a way to provide insight without selling, building trust and loyalty that reinforces a financial institution’s brand. The types of content that can be created are vast and the sharing of content can go far beyond a bank’s website.
My guest today on the Banking Transformed podcast is Joe Pulizzi, the author of the 7 books, including the best-selling book, Content Inc., and is…
The skinny
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