Latest / Omni Talk Retail / Walmart Goes All-In On DSLs, Costco Makes A Tariff Pledge & Kroger Anoints An AI Chief | Fast Five

Transcript

Walmart Goes All-In On DSLs, Costco Makes A Tariff Pledge & Kroger Anoints An AI Chief | Fast Five · Omni Talk Retail

• 0:01
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  The
• 0:01
  OmniTalk
• 0:02
  Retail
• 0:02
  Fast
• 0:03
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:04
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:05
  The
• 0:05
  AM
• 0:06
  Consumer
• 0:06
  and
• 0:06
  Retail
• 0:07
  Group
• 0:07
  is
• 0:07
  a
• 0:07
  management
• 0:07
  consulting
• 0:08
  firm
• 0:08
  that
• 0:08
  tackles
• 0:09
  the
• 0:09
  most
• 0:09
  complex
• 0:10
  challenges
• 0:10
  and
• 0:10
  advances
• 0:11
  its
• 0:11
  clients,
• 0:12
  people
• 0:12
  and
• 0:12
  communities
• 0:13
  toward
• 0:13
  their
• 0:14
  maximum
• 0:14
  potential.
• 0:15
  CRG
• 0:16
  brings
• 0:16
  the
• 0:16
  experience,
• 0:16
  tools
• 0:17
  and
• 0:17
  operator
• 0:18
  like
• 0:18
  pragmatism
• 0:19
  to
• 0:19
  help
• 0:19
  retailers
• 0:19
  and
• 0:20
  consumer
• 0:20
  products
• 0:20
  companies
• 0:21
  be
• 0:21
  on
• 0:21
  the
• 0:21
  right
• 0:22
  side
• 0:22
  of
• 0:22
  disruption
• 0:23
  and
• 0:24
  Miracle,
• 0:24
  the
• 0:25
  catalyst
• 0:25
  of
• 0:25
  Commerce.
• 0:26
  Over
• 0:26
  450
• 0:27
  retailers
• 0:28
  are
• 0:28
  opening
• 0:28
  new
• 0:29
  revenue
• 0:29
  streams
• 0:29
  with
• 0:29
  marketplaces,
• 0:30
  dropship
• 0:31
  and
• 0:31
  retail
• 0:31
  media
• 0:32
  yet
• 0:32
  and
• 0:32
  succeeding.
• 0:33
  With
• 0:33
  Miracle,
• 0:34
  you
• 0:34
  can
• 0:34
  unlock
• 0:34
  more
• 0:34
  products,
• 0:35
  more
• 0:35
  partners
• 0:35
  and
• 0:36
  more
• 0:36
  profits
• 0:36
  without
• 0:37
  the
• 0:37
  heavy
• 0:37
  lifting.
• 0:38
  So
• 0:38
  what's
• 0:38
  holding
• 0:38
  you
• 0:39
  back?
• 0:39
  Visit
• 0:39
  Miracle.com
• 0:40
  to
• 0:40
  learn
• 0:41
  more.
• 0:41
  That's
• 0:41
  M
• 0:41
  I
• 0:42
  R
• 0:42
  A
• 0:42
  K
• 0:43
  L.com
• 0:44
  and
• 0:44
  Corso.
• 0:45
  Your
• 0:46
  stores
• 0:46
  are
• 0:46
  full
• 0:46
  of
• 0:46
  data,
• 0:47
  but
• 0:47
  are
• 0:47
  your
• 0:48
  teams
• 0:48
  acting
• 0:48
  on
• 0:48
  it?
• 0:49
  Corso
• 0:50
  turns
• 0:50
  retail
• 0:50
  data
• 0:50
  into
• 0:51
  personalized
• 0:51
  daily
• 0:52
  to
• 0:52
  dos
• 0:52
  that
• 0:52
  drive
• 0:53
  sales,
• 0:53
  reduce
• 0:53
  waste
• 0:54
  and
• 0:54
  improve
• 0:55
  execution.
• 0:56
  No
• 0:56
  fluff,
• 0:56
  just
• 0:57
  action.
• 0:58
  Help
• 0:58
  your
• 0:58
  managers
• 0:58
  focus
• 0:59
  on
• 0:59
  what
• 0:59
  matters
• 0:59
  most.
• 1:00
  Visit
• 1:00
  corso.com
• 1:01
  to
• 1:01
  see
• 1:02
  Intelligent
• 1:02
  management
• 1:03
  in
• 1:03
  motion
• 1:04
  and
• 1:04
  Infios.
• 1:05
  At
• 1:05
  Infios,
• 1:06
  they
• 1:06
  unite
• 1:06
  warehousing,
• 1:07
  transportation
• 1:07
  and
• 1:08
  order
• 1:08
  management
• 1:08
  into
• 1:09
  a
• 1:09
  seamless,
• 1:09
  adaptable
• 1:10
  network.
• 1:10
  Infios
• 1:11
  helps
• 1:11
  you
• 1:11
  stay
• 1:12
  ahead
• 1:12
  from
• 1:12
  promise
• 1:13
  to
• 1:13
  delivery
• 1:14
  and
• 1:14
  every
• 1:14
  step
• 1:14
  in
• 1:15
  between.
• 1:15
  To
• 1:16
  learn
• 1:16
  more,
• 1:16
  visit
• 1:17
  infios.com
• 1:18
  and
• 1:19
  Ocampo
• 1:19
  Capital
• 1:20
  Ocampo
• 1:20
  Capital
• 1:20
  is
• 1:21
  a
• 1:21
  venture
• 1:21
  capital
• 1:21
  firm
• 1:22
  founded
• 1:22
  by
• 1:22
  retail
• 1:23
  executives
• 1:24
  with
• 1:24
  the
• 1:24
  aim
• 1:24
  of
• 1:24
  helping
• 1:25
  early
• 1:25
  stage
• 1:25
  consumer
• 1:26
  businesses
• 1:26
  succeed
• 1:27
  through
• 1:27
  investment
• 1:28
  and
• 1:28
  operational
• 1:28
  support.
• 1:29
  Learn
• 1:30
  more@ocampo
• 1:31
  capital.com
• 1:33
  and
• 1:33
  finally
• 1:33
  Veloc.
• 1:34
  Veloc
• 1:34
  is
• 1:34
  a
• 1:34
  proven
• 1:35
  e
• 1:35
  grocery
• 1:35
  technology
• 1:36
  built
• 1:36
  by
• 1:36
  grocers
• 1:37
  for
• 1:38
  grocers,
• 1:38
  exactly
• 1:39
  the
• 1:39
  type
• 1:39
  of
• 1:39
  technology
• 1:39
  you
• 1:40
  like.
• 1:40
  Here
• 1:40
  at
• 1:40
  Omnitalk
• 1:41
  they
• 1:41
  unite
• 1:42
  proprietary
• 1:42
  software
• 1:43
  with
• 1:43
  right
• 1:43
  size
• 1:44
  automation
• 1:44
  to
• 1:44
  make
• 1:44
  same
• 1:45
  day
• 1:45
  delivery
• 1:46
  profitable.
• 1:46
  To
• 1:47
  learn
• 1:47
  more,
• 1:47
  visit
• 1:47
  veloc.com
• 1:48
  that's
• 1:49
  V
• 1:49
  E
• 1:49
  L
• 1:50
  O
• 1:50
  q.com
• 1:52
  hello,
• 1:52
  you
• 1:52
  are
• 1:52
  listening
• 1:53
  to
• 1:53
  the
• 1:53
  Omnitalk
• 1:54
  replay.
• 1:54
  Retail
• 1:54
  Fast
• 1:55
  5
• 1:55
  ranked
• 1:55
  in
• 1:55
  the
• 1:55
  top
• 1:56
  10%
• 1:56
  of
• 1:56
  all
• 1:56
  podcasts
• 1:57
  globally
• 1:57
  and
• 1:58
  currently
• 1:58
  the
• 1:58
  only
• 1:58
  retail
• 1:58
  podcast
• 1:59
  ranked
• 1:59
  in
• 1:59
  the
• 1:59
  top
• 1:59
  100
• 2:00
  of
• 2:00
  all
• 2:00
  business
• 2:00
  podcasts
• 2:01
  on
• 2:01
  Apple
• 2:01
  Podcasts.
• 2:02
  Retail
• 2:03
  Fast
• 2:03
  Five
• 2:03
  is
• 2:03
  the
• 2:03
  podcast
• 2:04
  we
• 2:04
  hope
• 2:04
  makes
• 2:04
  you
• 2:04
  feel
• 2:04
  a
• 2:05
  little
• 2:05
  smarter,
• 2:05
  but
• 2:06
  most
• 2:06
  importantly
• 2:06
  a
• 2:07
  little
• 2:07
  happier
• 2:07
  each
• 2:07
  week
• 2:08
  too.
• 2:08
  And
• 2:08
  the
• 2:08
  Fast
• 2:09
  5
• 2:09
  is
• 2:09
  just
• 2:09
  one
• 2:09
  of
• 2:09
  the
• 2:09
  many
• 2:10
  great
• 2:10
  podcasts
• 2:10
  you
• 2:10
  can
• 2:11
  find
• 2:11
  from
• 2:11
  the
• 2:11
  Omnitalk
• 2:12
  Retail
• 2:12
  Podcast
• 2:12
  Network
• 2:13
  alongside
• 2:13
  our
• 2:14
  Retail
• 2:14
  Daily
• 2:14
  Minute
• 2:14
  which
• 2:15
  brings
• 2:15
  you
• 2:15
  a
• 2:15
  curated
• 2:15
  selection
• 2:16
  of
• 2:16
  the
• 2:16
  most
• 2:16
  important
• 2:16
  retail
• 2:17
  headlines
• 2:17
  every
• 2:17
  morning
• 2:18
  and
• 2:18
  our
• 2:19
  Retail
• 2:19
  Technology
• 2:19
  Spotlight
• 2:20
  series
• 2:20
  which
• 2:20
  goes
• 2:20
  deep
• 2:21
  each
• 2:21
  week
• 2:21
  on
• 2:22
  the
• 2:22
  latest
• 2:22
  retail
• 2:22
  technology
• 2:23
  Trends.
• 2:24
  It
• 2:24
  is
• 2:24
  March
• 2:24
  11,
• 2:25
  2020.
• 2:26
  I
• 2:26
  am
• 2:26
  Chris
• 2:26
  Walton
• 2:27
  and
• 2:27
  we
• 2:27
  are
• 2:27
  here
• 2:28
  once
• 2:28
  again
• 2:28
  to
• 2:28
  bring
• 2:28
  you
• 2:29
  all
• 2:29
  the
• 2:29
  top
• 2:29
  retail
• 2:29
  headlines
• 2:30
  making
• 2:30
  waves
• 2:31
  in
• 2:31
  the
• 2:31
  world
• 2:31
  of
• 2:31
  omnichannel
• 2:32
  retailing.
• 2:33
  And
• 2:33
  joining
• 2:33
  me
• 2:33
  now
• 2:33
  for
• 2:34
  her
• 2:34
  third
• 2:34
  appearance
• 2:35
  is
• 2:35
  our
• 2:36
  resident
• 2:36
  talent
• 2:37
  expert.
• 2:37
  I
• 2:37
  always
• 2:38
  like
• 2:38
  saying
• 2:38
  that.
• 2:38
  Jen
• 2:39
  Hahn,
• 2:39
  the
• 2:39
  founder
• 2:40
  of,
• 2:40
  founder
• 2:41
  and
• 2:41
  CEO
• 2:41
  of
• 2:42
  J
• 2:42
  Recruiting
• 2:42
  Services.
• 2:43
  Jen,
• 2:43
  welcome
• 2:43
  back.
• 2:45
  Thanks.
• 2:45
  It's
• 2:45
  great
• 2:45
  to
• 2:46
  be
• 2:46
  here,
• 2:46
  Chris.
• 2:47
  Yeah.
• 2:47
  You
• 2:47
  know,
• 2:47
  we've
• 2:48
  got
• 2:48
  spring
• 2:48
  break
• 2:48
  next
• 2:49
  week,
• 2:49
  so
• 2:49
  programming
• 2:50
  note
• 2:50
  to
• 2:50
  everyone
• 2:50
  listening.
• 2:51
  We're
• 2:51
  going
• 2:51
  to
• 2:51
  be
• 2:51
  off
• 2:51
  next
• 2:52
  week.
• 2:52
  I'm
• 2:52
  very,
• 2:53
  very
• 2:53
  much
• 2:53
  looking
• 2:53
  forward
• 2:54
  to
• 2:54
  taking
• 2:54
  a
• 2:55
  much
• 2:55
  needed
• 2:55
  break.
• 2:55
  But
• 2:55
  Jen,
• 2:56
  I'm
• 2:56
  curious,
• 2:56
  do
• 2:56
  you
• 2:56
  have
• 2:56
  any
• 2:56
  spring
• 2:57
  break
• 2:57
  plans?
• 2:57
  Your.
• 2:58
  We
• 2:58
  do.
• 2:59
  So
• 2:59
  spring
• 2:59
  break
• 2:59
  here
• 2:59
  in
• 3:00
  Michigan
• 3:00
  is
• 3:00
  the
• 3:00
  first
• 3:01
  week
• 3:01
  of
• 3:01
  April,
• 3:01
  so
• 3:02
  it's
• 3:02
  a
• 3:02
  little
• 3:02
  bit
• 3:02
  later,
• 3:04
  but
• 3:04
  we'll
• 3:04
  be
• 3:04
  visiting
• 3:05
  some
• 3:05
  family
• 3:05
  in
• 3:06
  Florida
• 3:06
  for
• 3:06
  part
• 3:06
  of
• 3:07
  it.
• 3:07
  And
• 3:07
  then
• 3:07
  I'm
• 3:07
  actually
• 3:07
  going
• 3:08
  to
• 3:08
  Chicago
• 3:08
  and
• 3:08
  a
• 3:09
  Cubs
• 3:09
  game
• 3:09
  with
• 3:09
  my
• 3:10
  fifth
• 3:10
  grade
• 3:10
  son
• 3:11
  for
• 3:11
  the
• 3:11
  sort
• 3:12
  of
• 3:12
  latter
• 3:12
  half
• 3:12
  or
• 3:13
  the
• 3:13
  weekend
• 3:13
  at
• 3:14
  the
• 3:14
  end
• 3:14
  of
• 3:14
  it
• 3:14
  there.
• 3:15
  Oh,
• 3:15
  okay.
• 3:16
  So
• 3:16
  the
• 3:16
  Florida
• 3:16
  thing,
• 3:16
  not
• 3:17
  a
• 3:17
  surprise
• 3:17
  given
• 3:17
  that
• 3:17
  you're
• 3:18
  from
• 3:18
  Michigan,
• 3:18
  right?
• 3:18
  Michigan,
• 3:20
  right.
• 3:20
  The
• 3:21
  Chicago
• 3:21
  Cubs.
• 3:21
  Why
• 3:22
  the
• 3:22
  Cubs?
• 3:23
  It's
• 3:24
  a
• 3:24
  long
• 3:24
  story,
• 3:24
  but
• 3:25
  he's
• 3:25
  in
• 3:25
  fifth
• 3:25
  grade
• 3:26
  and
• 3:26
  the
• 3:26
  fifth
• 3:26
  graders
• 3:27
  get
• 3:27
  a
• 3:27
  Chicago
• 3:27
  trip
• 3:28
  every
• 3:28
  year.
• 3:28
  I
• 3:28
  did
• 3:28
  it
• 3:29
  for
• 3:29
  his
• 3:29
  older
• 3:29
  sister
• 3:30
  and
• 3:30
  now
• 3:30
  they've
• 3:30
  canceled
• 3:31
  that.
• 3:31
  So
• 3:31
  I
• 3:32
  have
• 3:32
  committed
• 3:33
  to
• 3:33
  creating
• 3:34
  our
• 3:34
  own
• 3:34
  Chicago
• 3:35
  trip.
• 3:35
  So
• 3:36
  that's
• 3:36
  what
• 3:36
  we're
• 3:36
  rocking
• 3:37
  with.
• 3:37
  Do
• 3:37
  you
• 3:37
  have
• 3:37
  plans
• 3:37
  for
• 3:37
  your
• 3:38
  spring
• 3:38
  break?
• 3:38
  Stepping
• 3:39
  in
• 3:39
  as
• 3:39
  the
• 3:39
  mom?
• 3:40
  Yeah,
• 3:40
  I'm
• 3:40
  going
• 3:40
  to
• 3:40
  Hawaii
• 3:41
  next
• 3:41
  week.
• 3:41
  I'm
• 3:41
  taking
• 3:42
  the
• 3:42
  fam
• 3:42
  to
• 3:42
  Hawaii.
• 3:43
  Yes.
• 3:43
  I
• 3:43
  was
• 3:44
  not.
• 3:44
  I
• 3:44
  was
• 3:44
  not.
• 3:44
  I
• 3:44
  was
• 3:44
  not
• 3:45
  pro
• 3:45
  this
• 3:45
  trip,
• 3:46
  Jen.
• 3:46
  But.
• 3:46
  But
• 3:47
  Mrs.
• 3:47
  Omni
• 3:47
  Talk
• 3:48
  talked
• 3:48
  me
• 3:48
  into
• 3:48
  it.
• 3:49
  And
• 3:49
  she's
• 3:49
  like,
• 3:49
  nope,
• 3:50
  we
• 3:50
  need
• 3:50
  to
• 3:50
  go.
• 3:50
  I
• 3:51
  was
• 3:51
  like,
• 3:51
  nah,
• 3:51
  the
• 3:51
  kids
• 3:51
  are
• 3:51
  too
• 3:52
  young.
• 3:52
  Like,
• 3:53
  they
• 3:53
  should
• 3:53
  really
• 3:53
  appreciate
• 3:54
  it.
• 3:54
  But
• 3:54
  she
• 3:55
  talked
• 3:55
  me
• 3:55
  into
• 3:55
  it.
• 3:55
  She
• 3:56
  pulled
• 3:56
  the
• 3:56
  old
• 3:56
  historical
• 3:57
  card,
• 3:57
  Jen.
• 3:57
  She's
• 3:57
  like,
• 3:58
  they
• 3:58
  can
• 3:58
  go
• 3:58
  see
• 3:58
  the
• 3:58
  USS
• 3:59
  Arizona.
• 4:00
  And
• 4:00
  I
• 4:00
  was
• 4:00
  like,
• 4:01
  all
• 4:01
  right,
• 4:02
  fine.
• 4:02
  Maybe
• 4:02
  can
• 4:03
  we
• 4:03
  go
• 4:03
  see
• 4:03
  a
• 4:03
  volcano,
• 4:04
  too?
• 4:04
  She's
• 4:04
  like,
• 4:04
  sure.
• 4:05
  So.
• 4:05
  So,
• 4:05
  yeah.
• 4:05
  So
• 4:06
  that's
• 4:06
  what
• 4:06
  we're
• 4:06
  doing.
• 4:07
  I'm
• 4:07
  excited
• 4:07
  because
• 4:08
  it's
• 4:08
  still
• 4:08
  snowing
• 4:09
  here
• 4:09
  in
• 4:10
  Minnesota
• 4:10
  as
• 4:11
  well
• 4:11
  as
• 4:11
  we're
• 4:11
  recording
• 4:12
  this.
• 4:12
  We
• 4:12
  just
• 4:12
  got.
• 4:12
  Well,
• 4:13
  nobody,
• 4:14
  nobody
• 4:14
  regrets
• 4:15
  Hawaii,
• 4:15
  Chris.
• 4:16
  So
• 4:16
  I
• 4:16
  think
• 4:16
  Mrs.
• 4:16
  Omni
• 4:17
  talk.
• 4:18
  I
• 4:18
  think
• 4:18
  she's
• 4:18
  right.
• 4:18
  I
• 4:19
  think
• 4:19
  you'll
• 4:19
  have
• 4:19
  a
• 4:19
  good
• 4:19
  time.
• 4:20
  Yeah,
• 4:20
  I
• 4:20
  think
• 4:21
  it'll
• 4:21
  be
• 4:21
  fun.
• 4:21
  Yeah,
• 4:21
  I
• 4:21
  go
• 4:21
  to
• 4:21
  Honolulu
• 4:22
  too.
• 4:22
  I've
• 4:22
  never
• 4:22
  been
• 4:22
  to
• 4:23
  Honolulu
• 4:23
  before,
• 4:23
  so.
• 4:24
  I've
• 4:24
  been
• 4:24
  to
• 4:24
  Hawaii,
• 4:24
  but
• 4:24
  not
• 4:25
  Honolulu.
• 4:25
  So.
• 4:26
  All
• 4:26
  right,
• 4:27
  Jen.
• 4:27
  Well,
• 4:27
  let's
• 4:27
  get
• 4:27
  to
• 4:28
  this
• 4:28
  week's
• 4:28
  show.
• 4:28
  And
• 4:29
  now
• 4:29
  for
• 4:29
  those
• 4:29
  listening,
• 4:30
  whenever
• 4:30
  Jen
• 4:31
  is
• 4:31
  on
• 4:31
  the
• 4:31
  show.
• 4:31
  We
• 4:32
  ask
• 4:32
  her
• 4:32
  to
• 4:32
  help
• 4:32
  us
• 4:32
  to
• 4:32
  hand
• 4:33
  out
• 4:33
  our
• 4:33
  monthly
• 4:33
  Omni
• 4:34
  Star
• 4:34
  Award,
• 4:34
  which
• 4:35
  I
• 4:35
  love
• 4:35
  because
• 4:36
  Jen
• 4:36
  is
• 4:36
  far
• 4:37
  closer
• 4:37
  to
• 4:38
  the
• 4:38
  ground
• 4:38
  in
• 4:38
  terms
• 4:38
  of
• 4:39
  knowing
• 4:39
  which
• 4:39
  retail
• 4:40
  executives
• 4:40
  are
• 4:41
  really
• 4:41
  making
• 4:41
  the
• 4:41
  grade
• 4:42
  at
• 4:42
  their
• 4:42
  organizations.
• 4:43
  And
• 4:43
  for
• 4:44
  those
• 4:44
  also
• 4:44
  new
• 4:45
  to
• 4:45
  the
• 4:45
  podcast,
• 4:45
  our
• 4:46
  Omnisar
• 4:46
  Award
• 4:46
  is
• 4:47
  the
• 4:47
  award
• 4:47
  we
• 4:47
  give
• 4:47
  out
• 4:47
  each
• 4:48
  month
• 4:48
  in
• 4:48
  partnership
• 4:48
  with
• 4:49
  Corso
• 4:49
  to
• 4:49
  recognize
• 4:50
  the
• 4:50
  top
• 4:50
  omnichannel
• 4:51
  operators
• 4:51
  out
• 4:51
  there.
• 4:52
  Not
• 4:52
  the
• 4:52
  pundits,
• 4:52
  not
• 4:53
  the
• 4:53
  so
• 4:53
  called
• 4:53
  experts,
• 4:54
  but
• 4:54
  the
• 4:54
  real
• 4:54
  life
• 4:55
  retail
• 4:55
  operators
• 4:56
  making
• 4:56
  a
• 4:56
  difference
• 4:56
  in
• 4:57
  their
• 4:57
  organizations.
• 4:58
  Corso's
• 4:59
  AI
• 4:59
  copilot
• 4:59
  coaches
• 5:00
  retail
• 5:00
  leaders
• 5:00
  to
• 5:00
  optimize
• 5:01
  store
• 5:01
  performance
• 5:02
  at
• 5:02
  every
• 5:02
  level,
• 5:03
  transform
• 5:03
  retail
• 5:03
  operations
• 5:04
  from
• 5:04
  data
• 5:05
  overload
• 5:05
  into
• 5:06
  data
• 5:06
  powered.
• 5:07
  All
• 5:07
  right,
• 5:07
  Jen,
• 5:08
  without
• 5:08
  further
• 5:08
  ado,
• 5:09
  who
• 5:09
  is
• 5:09
  this
• 5:10
  month's
• 5:10
  Omnistar?
• 5:11
  Okay,
• 5:12
  drumroll.
• 5:13
  The
• 5:13
  Omnistar
• 5:14
  is
• 5:14
  Mark
• 5:14
  Chenier.
• 5:15
  So
• 5:15
  Mark
• 5:16
  is
• 5:16
  the
• 5:16
  senior
• 5:16
  Vice
• 5:17
  President
• 5:17
  GMM
• 5:18
  of
• 5:18
  footwear
• 5:19
  at
• 5:19
  Academy
• 5:20
  Sports
• 5:20
  and
• 5:20
  Outdoors,
• 5:21
  and
• 5:21
  he's
• 5:22
  doing
• 5:22
  it
• 5:22
  at
• 5:22
  a
• 5:23
  really
• 5:23
  exciting
• 5:23
  time.
• 5:24
  Academy's
• 5:24
  growing
• 5:25
  like
• 5:25
  crazy.
• 5:26
  Gosh,
• 5:27
  it
• 5:27
  was
• 5:27
  a
• 5:27
  few
• 5:27
  years
• 5:27
  ago
• 5:28
  when
• 5:28
  they
• 5:28
  announced
• 5:28
  that
• 5:28
  they'd
• 5:29
  be
• 5:29
  opening
• 5:29
  an
• 5:29
  additional
• 5:30
  160
• 5:30
  to
• 5:30
  180
• 5:31
  stores
• 5:32
  over
• 5:32
  a
• 5:32
  five
• 5:32
  year
• 5:33
  period.
• 5:33
  That's
• 5:33
  pretty,
• 5:33
  pretty
• 5:34
  big
• 5:34
  growth.
• 5:35
  And
• 5:36
  Mark
• 5:36
  has
• 5:36
  been
• 5:37
  there
• 5:37
  for
• 5:38
  about
• 5:38
  11
• 5:38
  years
• 5:39
  now,
• 5:39
  so
• 5:39
  he's
• 5:39
  been
• 5:39
  a
• 5:39
  huge
• 5:39
  part
• 5:40
  of
• 5:40
  that
• 5:40
  change
• 5:40
  in
• 5:41
  growth.
• 5:41
  And
• 5:41
  in
• 5:41
  my
• 5:41
  conversations
• 5:42
  with
• 5:42
  him,
• 5:43
  it's
• 5:43
  just
• 5:43
  really
• 5:43
  clear
• 5:44
  he's
• 5:44
  doing
• 5:44
  it
• 5:45
  right.
• 5:45
  He's
• 5:45
  a
• 5:45
  super
• 5:46
  proactive
• 5:46
  leader.
• 5:46
  He's
• 5:47
  thinking
• 5:47
  about
• 5:47
  two,
• 5:48
  three,
• 5:48
  five
• 5:48
  years
• 5:49
  from
• 5:49
  now,
• 5:50
  relationship
• 5:51
  focused
• 5:51
  and
• 5:52
  he,
• 5:52
  he
• 5:52
  and
• 5:52
  his
• 5:53
  teams
• 5:53
  really
• 5:53
  know
• 5:54
  how
• 5:54
  to
• 5:54
  deliver.
• 5:55
  So
• 5:55
  congratulations
• 5:56
  to
• 5:56
  Mark.
• 5:57
  That's
• 5:58
  awesome.
• 5:58
  That's
• 5:58
  awesome.
• 5:58
  Yeah,
• 5:59
  and
• 5:59
  it's
• 5:59
  the
• 5:59
  first
• 5:59
  time
• 5:59
  we've
• 5:59
  singled
• 6:00
  out
• 6:00
  somebody
• 6:00
  from
• 6:01
  Academy
• 6:01
  sports
• 6:01
  and
• 6:02
  outdoors
• 6:02
  too
• 6:02
  on
• 6:03
  this
• 6:03
  program.
• 6:03
  So
• 6:04
  big
• 6:04
  win
• 6:04
  for
• 6:04
  Mark
• 6:05
  and
• 6:05
  the
• 6:05
  ASO
• 6:05
  team.
• 6:06
  I
• 6:06
  love
• 6:06
  that.
• 6:06
  I
• 6:06
  love
• 6:07
  acronyms,
• 6:07
  Jen.
• 6:07
  You
• 6:08
  know
• 6:08
  that.
• 6:08
  As
• 6:08
  a
• 6:08
  longtime
• 6:08
  listener,
• 6:09
  I'm
• 6:09
  a
• 6:09
  big
• 6:09
  acronym
• 6:10
  guy.
• 6:10
  All
• 6:10
  of
• 6:10
  retail
• 6:11
  does.
• 6:11
  Chris.
• 6:11
  That's
• 6:12
  true.
• 6:12
  That's
• 6:12
  a
• 6:12
  good
• 6:12
  point.
• 6:13
  That's
• 6:13
  a
• 6:13
  really
• 6:13
  good
• 6:13
  point.
• 6:13
  See,
• 6:14
  it
• 6:14
  shows
• 6:14
  you've
• 6:14
  been
• 6:14
  steeped
• 6:15
  in
• 6:15
  the
• 6:15
  industry,
• 6:15
  Jen.
• 6:16
  All
• 6:16
  right,
• 6:16
  let's
• 6:16
  get
• 6:16
  to
• 6:17
  the
• 6:17
  headlines.
• 6:17
  In
• 6:17
  this
• 6:17
  week's
• 6:18
  Fast5.
• 6:18
  We've
• 6:18
  got
• 6:18
  news
• 6:19
  on
• 6:19
  Costco
• 6:20
  making
• 6:20
  a
• 6:20
  very
• 6:20
  public
• 6:21
  promise
• 6:22
  about
• 6:22
  tariff
• 6:23
  refunds.
• 6:24
  Kroger
• 6:24
  getting
• 6:24
  serious
• 6:25
  about
• 6:25
  AI
• 6:25
  at
• 6:26
  the
• 6:26
  top.
• 6:26
  I'm
• 6:26
  sure
• 6:26
  Jen
• 6:27
  has
• 6:27
  some
• 6:27
  comments
• 6:27
  on
• 6:27
  this
• 6:28
  one
• 6:28
  because
• 6:28
  they're
• 6:29
  naming
• 6:29
  the
• 6:29
  president
• 6:30
  of
• 6:30
  its
• 6:30
  8451
• 6:32
  analytics
• 6:32
  unit
• 6:33
  as
• 6:33
  its
• 6:33
  first
• 6:33
  ever
• 6:34
  chief
• 6:34
  data
• 6:34
  and
• 6:35
  AI
• 6:35
  officer.
• 6:36
  Kroger
• 6:36
  again.
• 6:37
  Yes,
• 6:37
  two
• 6:38
  times
• 6:38
  in
• 6:38
  a
• 6:38
  row,
• 6:38
  believe
• 6:38
  it
• 6:39
  or
• 6:39
  not,
• 6:39
  folks.
• 6:39
  But
• 6:40
  this
• 6:40
  time
• 6:40
  for
• 6:40
  sending
• 6:40
  autonomous
• 6:41
  drones
• 6:41
  into
• 6:41
  the
• 6:42
  deep
• 6:42
  freeze
• 6:42
  to
• 6:43
  keep
• 6:43
  tabs
• 6:43
  on
• 6:43
  its
• 6:43
  cold
• 6:44
  chain
• 6:44
  inventory.
• 6:45
  And
• 6:45
  Dick's
• 6:45
  Sporting
• 6:46
  Goods
• 6:46
  crashes
• 6:46
  the
• 6:47
  AI
• 6:47
  party
• 6:47
  in
• 6:47
  the
• 6:48
  App
• 6:48
  Store.
• 6:48
  But
• 6:48
  we
• 6:48
  begin
• 6:49
  today
• 6:50
  with
• 6:50
  big
• 6:50
  news
• 6:50
  out
• 6:51
  of
• 6:51
  Walmart.
• 6:52
  Headline
• 6:52
  number
• 6:52
  one.
• 6:53
  Walmart
• 6:53
  is
• 6:53
  expanding
• 6:54
  its
• 6:54
  digital
• 6:54
  shelf
• 6:55
  label
• 6:55
  technology
• 6:56
  to
• 6:56
  all
• 6:56
  4,600
• 6:57
  of
• 6:57
  its
• 6:57
  US
• 6:58
  stores,
• 6:59
  completing
• 6:59
  what
• 6:59
  is
• 7:00
  likely
• 7:00
  the
• 7:00
  single
• 7:01
  largest
• 7:01
  electronic
• 7:02
  shelf
• 7:02
  label
• 7:03
  rollout
• 7:03
  in
• 7:04
  history.
• 7:05
  According
• 7:05
  to
• 7:05
  numerous
• 7:06
  sources,
• 7:06
  roughly
• 7:06
  2,300
• 7:07
  Walmart
• 7:08
  locations
• 7:08
  are
• 7:09
  already
• 7:09
  running
• 7:09
  digital
• 7:09
  shelf
• 7:10
  labels
• 7:10
  supplied
• 7:10
  by
• 7:11
  Fusion.
• 7:11
  For
• 7:12
  those
• 7:12
  that
• 7:12
  know
• 7:12
  us
• 7:13
  well,
• 7:13
  is
• 7:13
  a
• 7:13
  longtime
• 7:13
  sponsor
• 7:14
  of
• 7:14
  our
• 7:14
  work
• 7:14
  here
• 7:14
  at
• 7:14
  Omnitalk.
• 7:15
  I
• 7:15
  have
• 7:15
  to
• 7:15
  single
• 7:16
  that
• 7:16
  out.
• 7:16
  And
• 7:17
  the
• 7:17
  chain
• 7:17
  now
• 7:17
  expects
• 7:18
  the
• 7:18
  technology
• 7:18
  to
• 7:19
  be
• 7:19
  chain
• 7:19
  wide
• 7:19
  within
• 7:20
  the
• 7:20
  next
• 7:20
  year.
• 7:21
  The
• 7:21
  system
• 7:21
  allows
• 7:22
  associates
• 7:22
  to
• 7:22
  manage
• 7:22
  price
• 7:23
  changes
• 7:23
  through
• 7:23
  a
• 7:23
  centralized
• 7:24
  platform
• 7:24
  using
• 7:24
  a
• 7:24
  mobile
• 7:25
  app.
• 7:25
  What
• 7:25
  used
• 7:26
  to
• 7:26
  take
• 7:26
  days
• 7:26
  of
• 7:26
  manual
• 7:27
  paper
• 7:27
  tag
• 7:27
  swaps
• 7:28
  can
• 7:28
  now
• 7:28
  be
• 7:28
  done
• 7:28
  in
• 7:29
  hours,
• 7:29
  freeing
• 7:30
  associates
• 7:30
  to
• 7:30
  focus
• 7:30
  on
• 7:31
  customer
• 7:31
  service.
• 7:32
  Two
• 7:32
  features
• 7:33
  stand
• 7:33
  out
• 7:33
  operationally.
• 7:34
  One,
• 7:34
  stock
• 7:35
  to
• 7:35
  Light,
• 7:35
  which
• 7:35
  uses
• 7:36
  LED
• 7:36
  guidance
• 7:37
  to
• 7:37
  help
• 7:37
  associates
• 7:37
  pinpoint
• 7:38
  exactly
• 7:38
  where
• 7:38
  items
• 7:39
  need
• 7:39
  restocking.
• 7:40
  And
• 7:40
  two,
• 7:41
  pick
• 7:41
  to
• 7:41
  Light,
• 7:42
  which
• 7:42
  helps
• 7:42
  fulfill
• 7:43
  online
• 7:43
  orders
• 7:43
  faster
• 7:44
  and
• 7:44
  more
• 7:44
  accurately.
• 7:45
  Walmart
• 7:46
  has
• 7:46
  been
• 7:46
  explicit
• 7:47
  as
• 7:47
  well
• 7:47
  and
• 7:47
  this
• 7:47
  is
• 7:47
  important
• 7:48
  that
• 7:48
  the
• 7:48
  labels
• 7:48
  will
• 7:49
  not
• 7:49
  be
• 7:49
  used
• 7:49
  for
• 7:49
  dynamic
• 7:50
  or
• 7:50
  surge
• 7:51
  pricing.
• 7:51
  The
• 7:52
  system
• 7:52
  operates
• 7:52
  on
• 7:52
  a
• 7:53
  closed
• 7:53
  loop,
• 7:53
  does
• 7:53
  not
• 7:54
  track
• 7:54
  shoppers
• 7:54
  and
• 7:54
  does
• 7:55
  not
• 7:55
  collect
• 7:55
  personal
• 7:56
  data.
• 7:57
  Jen,
• 7:58
  we
• 7:58
  are
• 7:58
  starting
• 7:59
  off
• 7:59
  hot
• 8:00
  this
• 8:00
  morning.
• 8:01
  You
• 8:01
  get
• 8:01
  the
• 8:02
  A
• 8:02
  and
• 8:02
  M
• 8:02
  Put
• 8:02
  yout
• 8:03
  on
• 8:03
  the
• 8:03
  Spot
• 8:03
  question
• 8:04
  right
• 8:04
  out
• 8:04
  of
• 8:04
  the
• 8:04
  get
• 8:05
  go
• 8:05
  and
• 8:05
  let
• 8:05
  me
• 8:06
  just
• 8:06
  tell
• 8:06
  you
• 8:06
  it's
• 8:07
  a
• 8:07
  doozy.
• 8:08
  So
• 8:08
  here
• 8:08
  it
• 8:08
  is.
• 8:09
  The
• 8:09
  question
• 8:09
  is
• 8:10
  together
• 8:11
  we
• 8:11
  vocalize
• 8:12
  strong
• 8:12
  excitement
• 8:13
  around
• 8:13
  the
• 8:13
  industry's
• 8:14
  introduction
• 8:14
  of
• 8:14
  digital
• 8:14
  self
• 8:15
  labels
• 8:15
  and
• 8:15
  specifically
• 8:16
  during
• 8:16
  Walmart's
• 8:17
  rollout.
• 8:17
  Given
• 8:18
  their
• 8:18
  leadership
• 8:19
  position
• 8:19
  here,
• 8:19
  how
• 8:20
  do
• 8:20
  you
• 8:20
  expect
• 8:20
  Walmart
• 8:21
  to
• 8:21
  most
• 8:21
  likely
• 8:22
  leverage
• 8:22
  the
• 8:22
  labor
• 8:23
  time
• 8:23
  savings
• 8:24
  touted
• 8:24
  by
• 8:24
  the
• 8:25
  technology
• 8:25
  in
• 8:25
  balance
• 8:26
  between
• 8:26
  reinvesting
• 8:27
  into
• 8:27
  in
• 8:27
  store
• 8:28
  execution
• 8:29
  versus
• 8:29
  capture
• 8:30
  actual
• 8:30
  total
• 8:31
  labor
• 8:31
  spend
• 8:32
  savings?
• 8:33
  Okay,
• 8:33
  better
• 8:34
  you
• 8:34
  than
• 8:34
  me.
• 8:36
  First
• 8:36
  of
• 8:36
  all,
• 8:36
  I
• 8:37
  will
• 8:37
  say
• 8:37
  I
• 8:37
  love
• 8:37
  this
• 8:38
  move.
• 8:38
  It's.
• 8:39
  It's
• 8:39
  2026,
• 8:40
  right?
• 8:40
  Cars
• 8:40
  are
• 8:40
  driving
• 8:41
  themselves.
• 8:41
  I
• 8:41
  think
• 8:41
  it's
• 8:42
  about
• 8:42
  time
• 8:42
  for
• 8:42
  digital
• 8:43
  shelf
• 8:43
  labels.
• 8:44
  We've
• 8:44
  heard
• 8:44
  about
• 8:45
  them,
• 8:45
  we've
• 8:45
  seen
• 8:46
  them
• 8:46
  in
• 8:46
  sort
• 8:46
  of
• 8:46
  test
• 8:47
  mode.
• 8:47
  I
• 8:47
  love
• 8:47
  this
• 8:47
  move
• 8:48
  from
• 8:48
  Walmart.
• 8:49
  The
• 8:49
  best
• 8:49
  talent
• 8:50
  out
• 8:50
  there
• 8:50
  does
• 8:51
  not
• 8:51
  enjoy
• 8:51
  the
• 8:51
  monotony
• 8:52
  of
• 8:52
  price
• 8:52
  checks
• 8:53
  and
• 8:53
  price
• 8:54
  changes
• 8:54
  and
• 8:55
  chasing
• 8:55
  out
• 8:55
  of
• 8:56
  stocks
• 8:56
  in
• 8:56
  a
• 8:56
  reactive
• 8:57
  manner.
• 8:57
  Right?
• 8:58
  They're
• 8:58
  working
• 8:58
  on
• 8:58
  their
• 8:59
  heels
• 8:59
  in
• 8:59
  that
• 9:00
  world.
• 9:01
  They're
• 9:01
  looking
• 9:01
  for
• 9:02
  roles
• 9:02
  and
• 9:02
  opportunities
• 9:03
  where
• 9:03
  they
• 9:03
  can
• 9:04
  actually
• 9:04
  show
• 9:04
  up
• 9:04
  and
• 9:05
  capitalize
• 9:05
  on
• 9:05
  opportunities
• 9:06
  and
• 9:06
  stay
• 9:06
  forward
• 9:07
  focused.
• 9:07
  The
• 9:07
  store
• 9:08
  operations
• 9:08
  teams
• 9:09
  and
• 9:09
  leaders
• 9:09
  that
• 9:10
  we
• 9:10
  talk
• 9:10
  to
• 9:10
  on
• 9:11
  a
• 9:11
  weekly
• 9:11
  basis
• 9:11
  and
• 9:12
  really
• 9:12
  daily
• 9:12
  basis
• 9:13
  would
• 9:13
  certainly
• 9:14
  vote
• 9:14
  yes
• 9:14
  for
• 9:15
  this.
• 9:16
  When
• 9:17
  I
• 9:17
  think
• 9:17
  back
• 9:17
  to
• 9:17
  my
• 9:17
  district
• 9:18
  manager
• 9:18
  days
• 9:19
  and
• 9:19
  even
• 9:20
  at
• 9:20
  that
• 9:21
  level
• 9:21
  I
• 9:21
  was
• 9:22
  always
• 9:22
  involved
• 9:22
  in
• 9:23
  little
• 9:23
  tasks
• 9:24
  like
• 9:25
  hey,
• 9:25
  this
• 9:25
  sign
• 9:25
  isn't
• 9:25
  correct.
• 9:26
  And
• 9:27
  it's
• 9:27
  a
• 9:27
  store
• 9:27
  walk
• 9:27
  that
• 9:28
  could
• 9:28
  have
• 9:28
  been
• 9:29
  focused
• 9:29
  on
• 9:30
  where
• 9:30
  we
• 9:31
  could
• 9:31
  do
• 9:31
  better,
• 9:31
  where
• 9:32
  we
• 9:32
  could
• 9:32
  serve
• 9:32
  customers
• 9:33
  better,
• 9:33
  how
• 9:33
  we
• 9:33
  could
• 9:33
  be
• 9:33
  more
• 9:34
  proactive
• 9:34
  and
• 9:34
  increase
• 9:35
  that
• 9:35
  basket
• 9:35
  size.
• 9:36
  And
• 9:36
  instead
• 9:37
  at
• 9:37
  a
• 9:37
  district
• 9:37
  manager
• 9:38
  level,
• 9:38
  I'm
• 9:38
  walking
• 9:39
  the
• 9:39
  floor
• 9:39
  saying
• 9:39
  like,
• 9:40
  we
• 9:40
  got
• 9:40
  to
• 9:40
  get
• 9:40
  that
• 9:40
  price
• 9:40
  changed.
• 9:41
  I
• 9:41
  wonder
• 9:41
  what
• 9:41
  it
• 9:41
  is,
• 9:42
  what
• 9:42
  should
• 9:42
  it
• 9:42
  be?
• 9:42
  Right.
• 9:43
  If
• 9:43
  all
• 9:43
  of
• 9:43
  this
• 9:43
  can
• 9:43
  be
• 9:44
  done
• 9:44
  digitally,
• 9:45
  I
• 9:45
  think
• 9:45
  it's
• 9:45
  a
• 9:45
  big
• 9:46
  win.
• 9:46
  I
• 9:47
  think
• 9:47
  the
• 9:47
  opportunity
• 9:48
  here
• 9:48
  is
• 9:49
  to
• 9:49
  simplify
• 9:50
  the
• 9:51
  store
• 9:51
  employees
• 9:52
  role.
• 9:52
  Right.
• 9:52
  It's
• 9:53
  become
• 9:53
  so
• 9:54
  complex
• 9:54
  and
• 9:54
  convoluted
• 9:56
  that
• 9:57
  I
• 9:57
  wonder
• 9:57
  how
• 9:57
  many
• 9:58
  store
• 9:58
  employees
• 9:58
  are
• 9:58
  actually
• 9:59
  out
• 9:59
  there
• 9:59
  thinking
• 10:00
  are
• 10:01
  the
• 10:01
  shelves
• 10:01
  full
• 10:01
  and
• 10:02
  are
• 10:02
  the
• 10:02
  customers
• 10:02
  engaged?
• 10:03
  Like
• 10:04
  those
• 10:04
  are
• 10:04
  two
• 10:04
  questions
• 10:05
  that
• 10:05
  if,
• 10:05
  if
• 10:06
  I
• 10:06
  were
• 10:06
  leading
• 10:06
  store
• 10:06
  ops,
• 10:07
  those
• 10:07
  are
• 10:08
  the
• 10:08
  only
• 10:08
  two
• 10:08
  things
• 10:08
  that
• 10:08
  matter
• 10:09
  in
• 10:09
  that
• 10:09
  store
• 10:09
  experience.
• 10:10
  I
• 10:11
  guess
• 10:11
  the
• 10:11
  store
• 10:11
  should
• 10:11
  be
• 10:12
  clean
• 10:12
  as
• 10:12
  well.
• 10:13
  But
• 10:13
  if
• 10:14
  we
• 10:14
  can
• 10:14
  cut
• 10:14
  the
• 10:14
  rest
• 10:15
  and
• 10:15
  reassign
• 10:16
  through
• 10:16
  this
• 10:16
  automation
• 10:17
  or
• 10:17
  this
• 10:17
  technology
• 10:18
  in
• 10:18
  this
• 10:18
  case,
• 10:19
  I
• 10:19
  think
• 10:19
  it's
• 10:19
  a
• 10:19
  big
• 10:20
  win.
• 10:20
  So
• 10:21
  to
• 10:21
  answer
• 10:21
  the
• 10:21
  A
• 10:22
  and
• 10:22
  M
• 10:22
  question,
• 10:24
  what
• 10:24
  does
• 10:24
  this
• 10:24
  mean
• 10:24
  for
• 10:25
  payroll
• 10:25
  expense?
• 10:26
  Yeah,
• 10:27
  I
• 10:27
  don't
• 10:27
  expect,
• 10:28
  or
• 10:28
  I
• 10:29
  should
• 10:29
  say
• 10:29
  hope
• 10:30
  that
• 10:30
  they
• 10:30
  capture
• 10:31
  any
• 10:31
  labor
• 10:32
  savings,
• 10:33
  but
• 10:33
  rather
• 10:34
  that
• 10:34
  they
• 10:34
  reinvest
• 10:35
  this
• 10:35
  into
• 10:35
  in
• 10:35
  store
• 10:36
  execution.
• 10:37
  So
• 10:37
  I
• 10:38
  hope
• 10:38
  to
• 10:38
  see
• 10:38
  zero
• 10:39
  savings
• 10:40
  on
• 10:40
  staffing.
• 10:40
  And
• 10:41
  that's
• 10:41
  hard
• 10:41
  to
• 10:41
  say
• 10:41
  from
• 10:42
  a
• 10:42
  P
• 10:42
  and
• 10:42
  L
• 10:42
  standpoint.
• 10:43
  Right.
• 10:44
  But
• 10:44
  that
• 10:45
  labor
• 10:46
  should
• 10:46
  be
• 10:46
  reallocated
• 10:47
  to
• 10:48
  driving
• 10:49
  sales,
• 10:49
  finding
• 10:50
  customers
• 10:50
  that
• 10:50
  need
• 10:51
  help
• 10:51
  in
• 10:51
  the
• 10:51
  aisles,
• 10:51
  proactively
• 10:52
  finding
• 10:53
  opportunities
• 10:53
  to
• 10:53
  surprise
• 10:54
  and
• 10:54
  delight.
• 10:56
  And
• 10:56
  you
• 10:56
  know
• 10:56
  what
• 10:56
  they
• 10:56
  say,
• 10:57
  sales
• 10:57
  cures.
• 10:58
  All
• 10:58
  right,
• 10:58
  so
• 10:59
  go
• 10:59
  get
• 10:59
  the
• 10:59
  sales
• 11:00
  and
• 11:00
  let
• 11:01
  the
• 11:01
  labor
• 11:01
  expense
• 11:01
  take
• 11:01
  care
• 11:02
  of
• 11:02
  itself.
• 11:04
  I
• 11:04
  would
• 11:04
  say
• 11:04
  this
• 11:05
  on
• 11:06
  that
• 11:06
  sort
• 11:06
  of
• 11:06
  surprise
• 11:07
  and
• 11:07
  delight
• 11:07
  factor.
• 11:08
  Walmart's
• 11:09
  known
• 11:09
  for
• 11:09
  a
• 11:09
  whole
• 11:10
  lot
• 11:10
  of
• 11:10
  things.
• 11:11
  They've
• 11:11
  been
• 11:11
  crushing
• 11:11
  it
• 11:12
  in
• 11:12
  a
• 11:12
  lot
• 11:12
  of
• 11:12
  ways.
• 11:12
  They've
• 11:13
  been
• 11:13
  a
• 11:13
  lot
• 11:13
  of
• 11:13
  your
• 11:13
  headlines
• 11:14
  right
• 11:14
  over
• 11:14
  the
• 11:15
  past
• 11:15
  few
• 11:15
  years.
• 11:16
  But
• 11:16
  in
• 11:16
  store
• 11:17
  services
• 11:17
  is
• 11:18
  not
• 11:18
  one
• 11:18
  that
• 11:18
  comes
• 11:19
  to
• 11:19
  mind.
• 11:20
  You
• 11:20
  don't
• 11:20
  think
• 11:21
  I'm
• 11:21
  going
• 11:21
  to
• 11:21
  walk
• 11:21
  into
• 11:21
  a
• 11:22
  Walmart
• 11:22
  store
• 11:22
  and
• 11:23
  get
• 11:23
  fantastic
• 11:24
  service?
• 11:25
  Someone's
• 11:25
  going
• 11:25
  to
• 11:25
  stop
• 11:26
  and
• 11:26
  ask
• 11:26
  me
• 11:26
  if
• 11:26
  I
• 11:27
  need
• 11:27
  help.
• 11:27
  Someone's
• 11:27
  going
• 11:28
  to
• 11:28
  be
• 11:28
  there
• 11:28
  if
• 11:28
  I
• 11:28
  have
• 11:28
  a
• 11:29
  question.
• 11:30
  I
• 11:30
  see
• 11:30
  this
• 11:30
  as
• 11:30
  an
• 11:30
  opportunity
• 11:31
  to
• 11:31
  change
• 11:31
  that
• 11:32
  experience
• 11:32
  in
• 11:33
  the
• 11:33
  stores
• 11:35
  while
• 11:35
  still
• 11:35
  minimizing
• 11:36
  those
• 11:36
  out
• 11:36
  of
• 11:37
  stocks
• 11:37
  and
• 11:37
  the
• 11:37
  price
• 11:38
  discrepancies.
• 11:38
  But
• 11:39
  really
• 11:39
  I
• 11:40
  would
• 11:40
  treat
• 11:40
  this
• 11:40
  investment
• 11:41
  as
• 11:41
  an
• 11:41
  investment
• 11:41
  that
• 11:42
  will
• 11:42
  get
• 11:42
  that
• 11:42
  ROI
• 11:43
  on
• 11:43
  the
• 11:43
  additional
• 11:44
  sales
• 11:44
  and
• 11:44
  loyalty,
• 11:46
  not
• 11:46
  by
• 11:46
  cutting
• 11:47
  labor.
• 11:48
  Well,
• 11:49
  Jen,
• 11:50
  as
• 11:50
  our
• 11:50
  resident
• 11:51
  talent
• 11:51
  expert,
• 11:52
  I
• 11:52
  have
• 11:52
  to
• 11:52
  tell
• 11:52
  you,
• 11:52
  I
• 11:53
  Respectfully,
• 11:54
  respectfully,
• 11:55
  100%
• 11:56
  agree
• 11:56
  with
• 11:56
  you.
• 11:57
  I
• 11:57
  100%
• 11:58
  agree
• 11:58
  with
• 11:58
  you.
• 11:58
  I
• 11:59
  do,
• 11:59
  I
• 11:59
  do.
• 12:00
  And
• 12:00
  the
• 12:00
  reason
• 12:00
  I
• 12:01
  say
• 12:01
  that
• 12:01
  is,
• 12:02
  you
• 12:03
  know,
• 12:04
  yes,
• 12:04
  you're
• 12:04
  going
• 12:04
  to
• 12:04
  in
• 12:05
  theory
• 12:05
  get
• 12:05
  labor
• 12:06
  savings
• 12:06
  from
• 12:06
  reducing
• 12:07
  the
• 12:07
  workload
• 12:07
  of
• 12:07
  everyday
• 12:08
  price
• 12:08
  changes.
• 12:09
  But
• 12:10
  as
• 12:10
  we
• 12:10
  know
• 12:11
  if
• 12:11
  for
• 12:11
  those
• 12:12
  in
• 12:12
  the
• 12:12
  industry,
• 12:12
  we've
• 12:12
  known
• 12:12
  that
• 12:13
  that
• 12:13
  was
• 12:13
  never
• 12:13
  enough
• 12:14
  to
• 12:14
  push
• 12:15
  ESLs
• 12:16
  over
• 12:16
  the
• 12:16
  edge
• 12:16
  of
• 12:16
  adoption.
• 12:17
  Like
• 12:17
  it
• 12:17
  just
• 12:17
  wasn't.
• 12:18
  The
• 12:18
  savings
• 12:18
  just
• 12:18
  wasn't
• 12:19
  significant
• 12:19
  enough.
• 12:20
  The
• 12:20
  real
• 12:20
  benefit
• 12:21
  comes
• 12:21
  from,
• 12:21
  in
• 12:22
  my
• 12:22
  opinion,
• 12:23
  you
• 12:23
  know,
• 12:23
  really
• 12:23
  three
• 12:23
  things.
• 12:24
  It
• 12:24
  comes
• 12:24
  for
• 12:25
  quicker
• 12:25
  and
• 12:26
  better
• 12:26
  restocking,
• 12:27
  quicker
• 12:27
  and
• 12:27
  better
• 12:28
  shelf
• 12:28
  picking.
• 12:29
  And
• 12:29
  the
• 12:29
  other
• 12:29
  point
• 12:30
  about
• 12:30
  you're
• 12:30
  saying
• 12:30
  about
• 12:31
  the
• 12:31
  science,
• 12:31
  more
• 12:32
  effective
• 12:32
  promotions
• 12:33
  because
• 12:33
  your
• 12:33
  promotions
• 12:34
  are
• 12:34
  actually
• 12:34
  signed
• 12:34
  correctly
• 12:35
  and
• 12:35
  that
• 12:35
  is
• 12:36
  a
• 12:36
  huge
• 12:36
  impact
• 12:37
  on
• 12:37
  the
• 12:38
  actual
• 12:38
  revenue
• 12:38
  going
• 12:39
  through
• 12:39
  the
• 12:39
  cash
• 12:39
  register.
• 12:41
  So
• 12:41
  I
• 12:41
  don't
• 12:42
  see
• 12:42
  this
• 12:42
  changing
• 12:43
  payroll
• 12:43
  allocation
• 12:44
  all
• 12:44
  that
• 12:44
  much.
• 12:44
  Particularly
• 12:45
  when
• 12:45
  you
• 12:45
  look
• 12:45
  at
• 12:45
  the
• 12:45
  landscape
• 12:46
  of
• 12:46
  how
• 12:46
  omnichannel
• 12:47
  retailing
• 12:47
  is
• 12:47
  done.
• 12:48
  And
• 12:48
  to
• 12:48
  your
• 12:48
  point
• 12:48
  about
• 12:49
  Walmart
• 12:49
  and
• 12:49
  service,
• 12:50
  the
• 12:50
  service
• 12:50
  at
• 12:51
  Walmart
• 12:51
  is
• 12:51
  just
• 12:51
  having
• 12:52
  the
• 12:52
  stuff
• 12:52
  on
• 12:52
  the
• 12:53
  shelves
• 12:53
  that
• 12:53
  needs
• 12:53
  to
• 12:54
  be
• 12:54
  on
• 12:54
  the
• 12:54
  shelves
• 12:54
  and
• 12:55
  having
• 12:55
  it
• 12:55
  priced
• 12:55
  right.
• 12:56
  That's
• 12:56
  what
• 12:56
  Walmart
• 12:56
  just
• 12:57
  wants
• 12:57
  to
• 12:57
  do
• 12:57
  better
• 12:57
  every
• 12:57
  day
• 12:58
  because
• 12:58
  that's
• 12:58
  what
• 12:58
  their
• 12:58
  business
• 12:59
  model
• 12:59
  is.
• 12:59
  Their
• 12:59
  business
• 12:59
  model
• 13:00
  is
• 13:00
  in
• 13:00
  on
• 13:00
  like
• 13:00
  high
• 13:00
  touch
• 13:01
  service.
• 13:01
  And
• 13:01
  it's
• 13:01
  never
• 13:01
  going
• 13:02
  to
• 13:02
  be.
• 13:02
  It's
• 13:02
  about
• 13:02
  getting
• 13:03
  people
• 13:03
  in
• 13:03
  and
• 13:04
  out
• 13:04
  with
• 13:04
  what
• 13:04
  they
• 13:05
  want.
• 13:05
  And
• 13:06
  so
• 13:06
  for
• 13:06
  me
• 13:08
  it's
• 13:08
  not
• 13:08
  going
• 13:08
  to
• 13:08
  change
• 13:08
  payroll
• 13:09
  that
• 13:09
  much
• 13:09
  in
• 13:09
  the
• 13:10
  short
• 13:10
  term,
• 13:10
  particularly
• 13:11
  because
• 13:11
  it's
• 13:11
  just
• 13:11
  going
• 13:12
  to
• 13:12
  make
• 13:12
  Walmart
• 13:12
  more
• 13:13
  efficient.
• 13:13
  And
• 13:13
  more
• 13:14
  efficient
• 13:14
  still
• 13:14
  means
• 13:15
  more
• 13:15
  profit
• 13:15
  dollars
• 13:16
  coming
• 13:16
  to
• 13:16
  the
• 13:17
  bottom
• 13:17
  line
• 13:17
  at
• 13:17
  the
• 13:18
  end
• 13:18
  of
• 13:18
  the
• 13:18
  day.
• 13:18
  And
• 13:19
  the
• 13:19
  other
• 13:19
  important
• 13:19
  side
• 13:19
  note
• 13:20
  in
• 13:20
  this
• 13:20
  story
• 13:20
  I
• 13:20
  think
• 13:20
  too
• 13:21
  Gian,
• 13:21
  before
• 13:21
  we
• 13:21
  move
• 13:22
  on
• 13:22
  is
• 13:23
  now
• 13:23
  all
• 13:23
  other
• 13:24
  US
• 13:25
  grocers
• 13:25
  and
• 13:25
  mass
• 13:26
  merchants
• 13:26
  too,
• 13:26
  which
• 13:27
  really
• 13:27
  there's
• 13:27
  only
• 13:27
  other,
• 13:28
  really
• 13:29
  only
• 13:29
  one
• 13:29
  other
• 13:29
  one
• 13:29
  which
• 13:30
  is
• 13:30
  Target.
• 13:30
  But
• 13:31
  all
• 13:31
  other
• 13:32
  of
• 13:33
  those
• 13:33
  groups
• 13:33
  of
• 13:34
  retailers
• 13:34
  are
• 13:35
  now
• 13:35
  4,600
• 13:36
  stores
• 13:36
  behind
• 13:37
  on
• 13:37
  a
• 13:37
  technology
• 13:38
  that
• 13:38
  we
• 13:39
  A&M2
• 13:40
  have
• 13:40
  been
• 13:40
  espousing
• 13:41
  on
• 13:41
  this
• 13:41
  show
• 13:42
  for
• 13:42
  eight
• 13:42
  years.
• 13:43
  It's
• 13:43
  been
• 13:43
  eight
• 13:43
  years
• 13:44
  I've
• 13:44
  been
• 13:44
  talking
• 13:44
  about
• 13:44
  this
• 13:45
  and
• 13:45
  now
• 13:45
  Walmart's
• 13:45
  all
• 13:45
  in
• 13:46
  on
• 13:46
  it
• 13:46
  for
• 13:46
  4,600
• 13:47
  stores.
• 13:47
  So,
• 13:48
  so
• 13:48
  kudos
• 13:48
  to
• 13:48
  them.
• 13:50
  It
• 13:50
  feels
• 13:50
  like
• 13:50
  one
• 13:51
  of
• 13:51
  those
• 13:51
  about
• 13:51
  time
• 13:52
  moments
• 13:52
  is
• 13:53
  what
• 13:53
  you're
• 13:53
  saying,
• 13:53
  Chris.
• 13:54
  And
• 13:54
  I
• 13:54
  think
• 13:54
  I
• 13:54
  would
• 13:54
  100%
• 13:55
  agree.
• 13:56
  Of
• 13:56
  course
• 13:56
  it's
• 13:57
  an
• 13:57
  investment
• 13:57
  and
• 13:58
  they've
• 13:59
  been
• 13:59
  slow
• 13:59
  to
• 13:59
  make
• 13:59
  investments
• 14:00
  in
• 14:00
  retail
• 14:01
  with
• 14:01
  some
• 14:01
  of
• 14:01
  the
• 14:01
  uncertainty
• 14:02
  over
• 14:02
  the
• 14:02
  last
• 14:03
  few
• 14:03
  years.
• 14:03
  But
• 14:04
  why
• 14:04
  not?
• 14:05
  I
• 14:06
  see
• 14:06
  zero
• 14:06
  reason
• 14:06
  not
• 14:07
  to
• 14:07
  it
• 14:07
  feels
• 14:07
  like
• 14:08
  all
• 14:08
  of
• 14:08
  it
• 14:08
  is
• 14:08
  a
• 14:09
  win.
• 14:10
  Yeah.
• 14:10
  And
• 14:10
  the
• 14:10
  other
• 14:10
  point
• 14:10
  I'd
• 14:11
  make
• 14:11
  too
• 14:11
  there
• 14:11
  on
• 14:11
  that
• 14:11
  point
• 14:12
  is
• 14:12
  yes,
• 14:12
  100%
• 14:13
  agreement.
• 14:14
  And
• 14:14
  then
• 14:14
  we
• 14:14
  talked
• 14:14
  about
• 14:15
  Carrefour's
• 14:16
  announcement
• 14:17
  a
• 14:17
  couple
• 14:17
  of
• 14:17
  weeks
• 14:17
  ago.
• 14:18
  Because
• 14:18
  the
• 14:19
  other
• 14:19
  point
• 14:19
  about
• 14:19
  this,
• 14:19
  to
• 14:20
  truly
• 14:20
  unlock
• 14:20
  this,
• 14:20
  you
• 14:21
  have
• 14:21
  to
• 14:21
  get
• 14:21
  some
• 14:21
  element
• 14:22
  of
• 14:22
  computer
• 14:23
  vision
• 14:23
  into
• 14:23
  the
• 14:24
  operation
• 14:24
  as
• 14:24
  well.
• 14:24
  And
• 14:24
  you
• 14:25
  can
• 14:25
  do
• 14:25
  that
• 14:25
  through
• 14:25
  fixed
• 14:25
  position
• 14:26
  cameras,
• 14:26
  you
• 14:26
  can
• 14:26
  do
• 14:26
  that
• 14:26
  through
• 14:27
  robotics.
• 14:27
  Not
• 14:28
  sure
• 14:28
  how
• 14:28
  Walmart's
• 14:28
  going
• 14:28
  to
• 14:29
  play
• 14:29
  that.
• 14:29
  I
• 14:29
  imagine
• 14:29
  they're
• 14:30
  going
• 14:30
  to
• 14:30
  be
• 14:30
  testing
• 14:30
  that
• 14:30
  with
• 14:30
  fusion
• 14:31
  as
• 14:31
  well,
• 14:31
  similar
• 14:31
  to
• 14:31
  Care
• 14:31
  for.
• 14:32
  But
• 14:32
  that
• 14:33
  is
• 14:33
  that,
• 14:33
  that
• 14:33
  is
• 14:34
  the
• 14:34
  unlock
• 14:34
  here.
• 14:34
  And
• 14:35
  Walmart
• 14:35
  again
• 14:35
  is
• 14:35
  4,600
• 14:36
  stores
• 14:37
  ahead
• 14:37
  of
• 14:38
  everyone
• 14:38
  else.
• 14:38
  That's
• 14:39
  the
• 14:39
  thing.
• 14:39
  That's
• 14:40
  the
• 14:40
  main
• 14:40
  point
• 14:40
  that
• 14:40
  the
• 14:41
  listeners
• 14:41
  should
• 14:41
  be
• 14:41
  taking
• 14:41
  away.
• 14:42
  Okay,
• 14:43
  well,
• 14:43
  let's
• 14:43
  move
• 14:43
  to
• 14:43
  headline
• 14:44
  number
• 14:44
  two.
• 14:45
  So
• 14:46
  headline
• 14:46
  number
• 14:46
  two,
• 14:47
  Costco
• 14:47
  CEO
• 14:48
  Ron
• 14:48
  Bakris
• 14:49
  this
• 14:50
  week
• 14:50
  pledged
• 14:50
  that
• 14:51
  the
• 14:51
  warehouse
• 14:51
  giant
• 14:52
  will
• 14:52
  return
• 14:52
  any
• 14:53
  tariff
• 14:53
  refunds
• 14:54
  it
• 14:54
  receives
• 14:55
  directly
• 14:56
  to
• 14:56
  its
• 14:56
  members
• 14:56
  through
• 14:57
  lower
• 14:57
  prices
• 14:58
  and
• 14:58
  better
• 14:58
  values,
• 14:59
  saying
• 15:00
  the
• 15:00
  company
• 15:00
  will
• 15:00
  be
• 15:00
  fully
• 15:01
  transparent
• 15:02
  about
• 15:02
  how
• 15:02
  it
• 15:02
  passes
• 15:03
  along
• 15:03
  any
• 15:03
  savings
• 15:04
  if
• 15:04
  and
• 15:05
  when
• 15:05
  those
• 15:05
  refunds
• 15:06
  actually
• 15:06
  arrive.
• 15:08
  Key
• 15:08
  notes
• 15:08
  to
• 15:09
  mention
• 15:09
  here
• 15:10
  according
• 15:10
  to
• 15:10
  Retail
• 15:11
  Dive
• 15:11
  the
• 15:12
  comments
• 15:13
  came
• 15:13
  on
• 15:13
  Costco's
• 15:14
  fiscal
• 15:14
  Q2
• 15:15
  earnings
• 15:15
  call
• 15:16
  one
• 15:16
  day
• 15:17
  after
• 15:17
  the
• 15:17
  US
• 15:17
  Court
• 15:18
  of
• 15:18
  International
• 15:18
  Trade
• 15:19
  ordered
• 15:19
  Customs
• 15:20
  and
• 15:20
  Border
• 15:20
  Protection
• 15:21
  to
• 15:21
  begin
• 15:22
  removing
• 15:22
  defunct
• 15:23
  tariffs
• 15:23
  and
• 15:24
  processing
• 15:24
  refunds
• 15:25
  tied
• 15:25
  to
• 15:26
  IEEPA
• 15:28
  based
• 15:28
  duties
• 15:29
  that
• 15:30
  the
• 15:30
  Supreme
• 15:30
  Court.
• 15:32
  Ieepa,
• 15:33
  Chris,
• 15:34
  duties
• 15:34
  that
• 15:35
  the
• 15:35
  Supreme
• 15:35
  Court
• 15:35
  struck
• 15:36
  down
• 15:36
  last
• 15:36
  month.
• 15:37
  Backrest
• 15:38
  was
• 15:38
  direct
• 15:38
  in
• 15:38
  saying,
• 15:39
  as
• 15:40
  we've
• 15:40
  done
• 15:40
  in
• 15:40
  the
• 15:40
  past
• 15:41
  when
• 15:41
  legal
• 15:41
  challenges
• 15:42
  have
• 15:42
  recovered
• 15:42
  charges,
• 15:43
  our
• 15:43
  commitment
• 15:43
  will
• 15:44
  be
• 15:44
  to
• 15:44
  find
• 15:44
  the
• 15:44
  best
• 15:44
  way
• 15:45
  to
• 15:45
  return
• 15:45
  this
• 15:45
  value
• 15:46
  to
• 15:46
  our
• 15:46
  members
• 15:47
  through
• 15:47
  lower
• 15:47
  prices
• 15:48
  and
• 15:48
  better
• 15:49
  values.
• 15:50
  Chris,
• 15:51
  what
• 15:51
  are
• 15:51
  your
• 15:51
  thoughts
• 15:52
  here?
• 15:52
  Does
• 15:52
  Costco's
• 15:53
  tariff
• 15:54
  refund
• 15:54
  pledge
• 15:55
  represent
• 15:56
  a
• 15:56
  gold
• 15:56
  standards
• 15:56
  for
• 15:57
  how
• 15:57
  retailers
• 15:57
  should
• 15:58
  handle
• 15:58
  this
• 15:58
  moment,
• 16:00
  or
• 16:00
  do
• 16:01
  you
• 16:01
  think
• 16:01
  it's
• 16:01
  a
• 16:01
  smart
• 16:02
  PR
• 16:02
  move
• 16:03
  that
• 16:03
  may
• 16:03
  never
• 16:04
  actually
• 16:04
  play
• 16:05
  out?
• 16:06
  Oh
• 16:06
  man,
• 16:06
  sounds
• 16:07
  like
• 16:07
  you've
• 16:07
  been
• 16:07
  listening
• 16:07
  to
• 16:07
  our
• 16:07
  show
• 16:08
  quite
• 16:08
  regularly.
• 16:09
  I
• 16:09
  think,
• 16:10
  I
• 16:10
  think,
• 16:11
  I
• 16:11
  think
• 16:11
  gold
• 16:12
  standard,
• 16:12
  I
• 16:12
  would
• 16:12
  say,
• 16:13
  I
• 16:13
  would
• 16:13
  say,
• 16:13
  no,
• 16:13
  it's
• 16:13
  not
• 16:14
  the
• 16:14
  gold
• 16:14
  standard
• 16:15
  because
• 16:15
  I
• 16:15
  don't
• 16:15
  think
• 16:15
  every
• 16:16
  brand
• 16:16
  is
• 16:17
  the
• 16:17
  same
• 16:17
  as
• 16:17
  Costco.
• 16:18
  You
• 16:18
  know,
• 16:18
  not
• 16:19
  every
• 16:19
  brand's
• 16:19
  customers
• 16:20
  identify
• 16:20
  with
• 16:21
  Costco
• 16:21
  the
• 16:21
  way
• 16:21
  that
• 16:22
  Costco's
• 16:22
  customers
• 16:23
  do.
• 16:23
  But
• 16:24
  with
• 16:24
  that
• 16:25
  said,
• 16:25
  I
• 16:25
  do
• 16:25
  think
• 16:25
  it's
• 16:25
  a
• 16:26
  baller
• 16:26
  PR
• 16:26
  move.
• 16:27
  It's
• 16:27
  right
• 16:27
  in
• 16:27
  line
• 16:28
  with
• 16:28
  Costco's
• 16:28
  decision
• 16:29
  earlier
• 16:29
  this
• 16:29
  year
• 16:29
  to
• 16:29
  hold
• 16:30
  true
• 16:30
  to
• 16:30
  its
• 16:30
  Deal
• 16:30
  DEI
• 16:31
  platform.
• 16:32
  And
• 16:32
  for
• 16:32
  that
• 16:32
  reason
• 16:33
  alone,
• 16:33
  I
• 16:33
  think
• 16:33
  Costco
• 16:33
  is
• 16:34
  going
• 16:34
  to
• 16:34
  get
• 16:34
  a
• 16:34
  ton
• 16:34
  of
• 16:34
  PR
• 16:35
  mileage
• 16:35
  out
• 16:35
  of
• 16:35
  it
• 16:36
  and
• 16:36
  the
• 16:36
  other
• 16:37
  thing
• 16:37
  I'd
• 16:37
  say
• 16:38
  is
• 16:38
  Costco
• 16:39
  also
• 16:39
  tends
• 16:40
  to
• 16:40
  eat
• 16:40
  what
• 16:40
  it
• 16:40
  cooks.
• 16:41
  So
• 16:41
  if
• 16:42
  and
• 16:42
  when,
• 16:42
  which
• 16:43
  is
• 16:43
  a
• 16:43
  big
• 16:43
  if
• 16:43
  and
• 16:44
  when
• 16:44
  about
• 16:44
  the
• 16:44
  biggest
• 16:44
  if
• 16:45
  and
• 16:45
  when
• 16:45
  one
• 16:46
  could
• 16:46
  possibly
• 16:46
  utter
• 16:47
  if
• 16:47
  and
• 16:47
  when
• 16:48
  the
• 16:48
  tariff
• 16:48
  refunds
• 16:49
  happen,
• 16:50
  I
• 16:50
  would
• 16:50
  bet
• 16:50
  that
• 16:51
  Costco
• 16:51
  will
• 16:51
  overtly
• 16:52
  and
• 16:52
  also
• 16:53
  transparently
• 16:54
  figure
• 16:54
  out
• 16:55
  a
• 16:55
  way
• 16:55
  to
• 16:55
  tell
• 16:56
  their
• 16:56
  customers
• 16:56
  how
• 16:57
  they're
• 16:57
  going
• 16:57
  to
• 16:57
  give
• 16:57
  them
• 16:57
  their
• 16:57
  money
• 16:58
  back.
• 16:59
  It's
• 16:59
  not
• 16:59
  going
• 16:59
  to
• 16:59
  just
• 16:59
  be
• 17:00
  through
• 17:00
  like
• 17:00
  you
• 17:00
  come
• 17:00
  and
• 17:01
  get
• 17:01
  lower
• 17:01
  prices
• 17:01
  through
• 17:02
  our
• 17:02
  doors.
• 17:02
  Like
• 17:02
  everyone
• 17:02
  knows
• 17:03
  that
• 17:03
  already.
• 17:03
  So
• 17:03
  that's
• 17:04
  kind
• 17:04
  of
• 17:04
  a
• 17:04
  empty
• 17:04
  promise.
• 17:05
  I
• 17:05
  think
• 17:05
  Costco
• 17:05
  will,
• 17:06
  you
• 17:06
  know,
• 17:06
  have
• 17:07
  something
• 17:07
  figured
• 17:07
  out
• 17:07
  to
• 17:08
  that
• 17:08
  degree.
• 17:08
  So.
• 17:09
  So,
• 17:09
  yeah,
• 17:09
  so
• 17:09
  I
• 17:09
  don't
• 17:09
  think
• 17:09
  it's
• 17:10
  a
• 17:10
  gold
• 17:10
  standard,
• 17:10
  but
• 17:10
  I
• 17:10
  think
• 17:10
  it's
• 17:11
  an
• 17:11
  absolutely
• 17:11
  slam
• 17:12
  dunk
• 17:12
  PR
• 17:13
  move
• 17:13
  given,
• 17:13
  you
• 17:14
  know,
• 17:14
  the
• 17:14
  success
• 17:14
  they've
• 17:14
  had
• 17:15
  already
• 17:15
  taking
• 17:15
  similar
• 17:16
  stances
• 17:16
  on
• 17:17
  issues.
• 17:17
  Yeah,
• 17:17
  I
• 17:18
  mean,
• 17:18
  I
• 17:18
  don't
• 17:18
  know
• 17:18
  what
• 17:19
  else
• 17:19
  a
• 17:19
  CEO
• 17:20
  would
• 17:20
  say
• 17:20
  here.
• 17:21
  Right.
• 17:22
  It
• 17:22
  seems
• 17:22
  like
• 17:22
  the
• 17:22
  natural
• 17:23
  response
• 17:23
  and
• 17:24
  probably
• 17:25
  the
• 17:25
  likely
• 17:26
  move.
• 17:26
  I
• 17:27
  think
• 17:27
  the
• 17:27
  other
• 17:27
  option
• 17:28
  that
• 17:28
  some,
• 17:29
  most
• 17:29
  companies
• 17:30
  are
• 17:30
  taking
• 17:30
  at
• 17:31
  this
• 17:31
  point
• 17:31
  is
• 17:31
  say
• 17:31
  nothing.
• 17:33
  And
• 17:33
  so
• 17:33
  I
• 17:33
  like
• 17:33
  your
• 17:34
  point
• 17:34
  about
• 17:34
  it
• 17:34
  sounds
• 17:35
  in
• 17:35
  line
• 17:35
  with
• 17:35
  their
• 17:35
  DEI
• 17:36
  position
• 17:37
  is
• 17:37
  they
• 17:37
  just,
• 17:38
  Costco
• 17:38
  has
• 17:38
  just
• 17:38
  decided
• 17:39
  like
• 17:39
  we
• 17:39
  will
• 17:40
  say
• 17:40
  something.
• 17:41
  Right.
• 17:41
  We
• 17:42
  won't
• 17:42
  leave
• 17:42
  the
• 17:42
  elephant
• 17:42
  in
• 17:43
  the
• 17:43
  room.
• 17:43
  We're
• 17:43
  going
• 17:43
  to
• 17:44
  talk
• 17:44
  about
• 17:44
  this,
• 17:45
  how
• 17:45
  we
• 17:46
  plan
• 17:46
  to
• 17:46
  handle
• 17:46
  the
• 17:47
  tariff
• 17:47
  situation
• 17:48
  if
• 17:48
  and
• 17:48
  when
• 17:49
  it
• 17:49
  might
• 17:49
  happen.
• 17:50
  I
• 17:51
  think
• 17:51
  just
• 17:51
  days
• 17:51
  after
• 17:52
  the
• 17:52
  announcement
• 17:52
  was
• 17:53
  made.
• 17:53
  So
• 17:53
  I
• 17:53
  think
• 17:54
  it's
• 17:54
  bold,
• 17:55
  the
• 17:55
  legality
• 17:56
  and
• 17:56
  the
• 17:56
  complicated
• 17:57
  nature
• 17:57
  of
• 17:58
  again,
• 17:58
  that
• 17:58
  if
• 17:59
  and
• 17:59
  when.
• 17:59
  There's
• 18:00
  a
• 18:00
  lot
• 18:00
  to
• 18:00
  be
• 18:01
  seen
• 18:01
  on
• 18:01
  how
• 18:01
  it
• 18:01
  plays
• 18:02
  out.
• 18:02
  But
• 18:03
  my
• 18:03
  thoughts
• 18:04
  were
• 18:04
  really
• 18:04
  similar
• 18:04
  to
• 18:05
  yours
• 18:05
  that
• 18:05
  if
• 18:06
  they
• 18:06
  are
• 18:06
  making
• 18:06
  this
• 18:06
  statement,
• 18:07
  I'd
• 18:08
  expect
• 18:08
  nothing
• 18:08
  less
• 18:09
  from
• 18:09
  Costco
• 18:10
  if
• 18:10
  and
• 18:11
  when
• 18:11
  they
• 18:11
  receive
• 18:12
  those
• 18:12
  refunds
• 18:13
  than
• 18:13
  to
• 18:14
  put
• 18:14
  this
• 18:14
  into
• 18:14
  motion.
• 18:15
  Right.
• 18:15
  Like
• 18:15
  even
• 18:15
  some
• 18:16
  type
• 18:16
  of
• 18:16
  promotion
• 18:16
  where
• 18:17
  they're
• 18:17
  sharing,
• 18:17
  like
• 18:17
  it's
• 18:18
  tariff
• 18:18
  refund
• 18:19
  week,
• 18:19
  I
• 18:19
  don't
• 18:20
  know.
• 18:20
  But
• 18:21
  here
• 18:21
  are
• 18:21
  the
• 18:21
  price
• 18:21
  changes
• 18:22
  you're
• 18:22
  going
• 18:22
  to
• 18:22
  see
• 18:22
  or
• 18:23
  here,
• 18:23
  here's
• 18:23
  the
• 18:23
  membership
• 18:24
  levels
• 18:24
  we're
• 18:25
  going
• 18:25
  to
• 18:25
  offer
• 18:25
  for
• 18:27
  savings
• 18:27
  in
• 18:27
  that
• 18:27
  regard.
• 18:28
  Spoken
• 18:29
  like
• 18:29
  a
• 18:29
  true
• 18:29
  merchant.
• 18:30
  So
• 18:30
  I'm
• 18:30
  curious
• 18:30
  as
• 18:30
  the
• 18:31
  RTE
• 18:31
  again,
• 18:31
  Jen,
• 18:32
  then,
• 18:32
  so
• 18:32
  like
• 18:32
  you
• 18:33
  said,
• 18:33
  you
• 18:33
  know,
• 18:33
  what
• 18:33
  else
• 18:33
  are
• 18:34
  they
• 18:34
  going
• 18:34
  to
• 18:34
  say?
• 18:34
  But,
• 18:34
  but
• 18:34
  I
• 18:35
  mean,
• 18:35
  like
• 18:36
  there's
• 18:36
  probably
• 18:36
  plenty
• 18:37
  of
• 18:37
  CEOs
• 18:37
  saying,
• 18:37
  like
• 18:37
  you
• 18:38
  said,
• 18:38
  we
• 18:38
  don't
• 18:38
  want
• 18:38
  to
• 18:38
  say
• 18:38
  this
• 18:39
  because
• 18:39
  we
• 18:39
  want
• 18:39
  to
• 18:39
  get
• 18:39
  the
• 18:39
  refunds
• 18:40
  and
• 18:40
  we
• 18:40
  just
• 18:40
  want
• 18:40
  to
• 18:40
  bank
• 18:41
  it.
• 18:41
  So
• 18:41
  I'm
• 18:42
  curious,
• 18:42
  as
• 18:42
  the
• 18:42
  rte,
• 18:44
  what,
• 18:44
  what
• 18:45
  impact
• 18:45
  do
• 18:45
  you
• 18:45
  think
• 18:45
  that
• 18:46
  has
• 18:46
  on
• 18:46
  the
• 18:47
  morale
• 18:47
  of
• 18:48
  customers
• 18:48
  and
• 18:48
  both
• 18:49
  employees,
• 18:49
  if
• 18:49
  that
• 18:50
  ultimately
• 18:50
  is
• 18:50
  the
• 18:51
  position
• 18:51
  Your
• 18:51
  company
• 18:51
  takes,
• 18:52
  say,
• 18:52
  a
• 18:53
  year
• 18:53
  or
• 18:53
  two
• 18:53
  down
• 18:54
  the
• 18:54
  line
• 18:54
  should
• 18:54
  these
• 18:54
  refunds
• 18:55
  come
• 18:55
  to
• 18:55
  fruition.
• 18:56
  It's
• 18:56
  something
• 18:56
  people
• 18:57
  need
• 18:57
  to
• 18:57
  be
• 18:57
  thinking
• 18:57
  about
• 18:58
  in
• 18:58
  terms
• 18:58
  of
• 18:58
  how
• 18:58
  you
• 18:58
  want
• 18:59
  to
• 18:59
  handle
• 18:59
  this.
• 19:00
  Yeah.
• 19:00
  So
• 19:01
  just
• 19:01
  for
• 19:01
  those
• 19:02
  listening
• 19:02
  rte,
• 19:03
  Chris
• 19:03
  has
• 19:04
  deemed
• 19:04
  as
• 19:04
  retail
• 19:04
  talent
• 19:05
  or
• 19:05
  resident
• 19:06
  talent
• 19:06
  expert.
• 19:06
  Is
• 19:07
  that
• 19:07
  what
• 19:07
  I'm
• 19:07
  working
• 19:07
  with
• 19:07
  here?
• 19:08
  Yes.
• 19:08
  Right.
• 19:08
  Yeah.
• 19:09
  I'm
• 19:09
  going
• 19:09
  on
• 19:09
  the
• 19:09
  fly,
• 19:10
  Jed.
• 19:10
  I'm
• 19:10
  in
• 19:10
  the
• 19:10
  moment
• 19:11
  here
• 19:11
  today.
• 19:11
  You
• 19:11
  know,
• 19:12
  I'm
• 19:12
  bringing,
• 19:13
  bringing
• 19:13
  my
• 19:13
  A
• 19:14
  game.
• 19:14
  Okay.
• 19:15
  I
• 19:15
  just,
• 19:15
  I
• 19:15
  was
• 19:15
  doing
• 19:15
  the
• 19:16
  acronym
• 19:17
  sort
• 19:17
  of
• 19:17
  backpedaling
• 19:18
  in
• 19:18
  my
• 19:18
  head
• 19:18
  like
• 19:18
  rte.
• 19:19
  Okay,
• 19:19
  I
• 19:19
  got
• 19:19
  it.
• 19:20
  As
• 19:20
  the
• 19:21
  resident
• 19:21
  talent
• 19:21
  expert,
• 19:22
  I
• 19:22
  would
• 19:22
  say
• 19:23
  I
• 19:23
  think
• 19:23
  I
• 19:23
  understand
• 19:24
  your
• 19:24
  question.
• 19:26
  The
• 19:26
  talent
• 19:26
  community
• 19:27
  responds
• 19:28
  to
• 19:29
  transparency
• 19:29
  and
• 19:30
  these
• 19:30
  types
• 19:30
  of
• 19:31
  bold
• 19:31
  statements.
• 19:32
  Who
• 19:33
  will
• 19:33
  make
• 19:33
  the
• 19:33
  move?
• 19:34
  I
• 19:34
  think
• 19:34
  the
• 19:34
  right
• 19:34
  people.
• 19:35
  Right.
• 19:35
  So
• 19:36
  if
• 19:36
  someone
• 19:36
  was
• 19:36
  thinking
• 19:37
  about
• 19:37
  working
• 19:37
  for
• 19:37
  Costco
• 19:38
  or
• 19:39
  interviewing
• 19:39
  with
• 19:39
  Costco,
• 19:40
  and
• 19:40
  Costco
• 19:41
  is
• 19:41
  one
• 19:41
  of
• 19:42
  the
• 19:42
  only
• 19:42
  that
• 19:42
  is
• 19:42
  making
• 19:43
  this
• 19:43
  type
• 19:43
  of
• 19:43
  a
• 19:43
  bold
• 19:44
  statement
• 19:44
  if
• 19:44
  they're
• 19:44
  the
• 19:45
  right
• 19:46
  person,
• 19:47
  if
• 19:47
  they're
• 19:47
  also
• 19:47
  the
• 19:48
  person
• 19:48
  that
• 19:48
  wants
• 19:48
  to
• 19:48
  make
• 19:48
  the
• 19:49
  bold
• 19:49
  statement,
• 19:49
  that
• 19:49
  wants
• 19:50
  to
• 19:50
  make
• 19:50
  moves,
• 19:50
  that
• 19:51
  wants
• 19:51
  to
• 19:51
  challenge
• 19:52
  ideas
• 19:52
  and
• 19:53
  stand
• 19:53
  their
• 19:53
  ground.
• 19:55
  They're,
• 19:55
  they're
• 19:56
  interested
• 19:56
  in
• 19:56
  this.
• 19:57
  And
• 19:57
  I
• 19:57
  think
• 19:57
  it's
• 19:57
  good
• 19:58
  employment
• 19:58
  branding
• 19:59
  for
• 19:59
  Costco
• 20:00
  to
• 20:00
  say,
• 20:00
  like,
• 20:01
  we
• 20:01
  know
• 20:01
  who
• 20:02
  we
• 20:02
  are
• 20:02
  and
• 20:02
  we
• 20:02
  show
• 20:03
  who
• 20:03
  we
• 20:03
  are.
• 20:03
  It's
• 20:03
  similar
• 20:04
  to
• 20:04
  like
• 20:04
  a
• 20:04
  Trader
• 20:04
  Joe's.
• 20:05
  Right.
• 20:06
  The
• 20:06
  bold
• 20:06
  ways
• 20:07
  that
• 20:07
  Trader
• 20:07
  Joe's
• 20:08
  decides
• 20:08
  to
• 20:08
  not
• 20:09
  follow
• 20:10
  are
• 20:10
  so
• 20:11
  interesting.
• 20:11
  There
• 20:11
  are
• 20:12
  some
• 20:12
  candidates
• 20:12
  that
• 20:12
  are
• 20:12
  not
• 20:13
  in,
• 20:13
  are
• 20:14
  not
• 20:14
  into
• 20:14
  it.
• 20:14
  They're
• 20:15
  like,
• 20:15
  I
• 20:15
  can't
• 20:15
  believe
• 20:15
  they're
• 20:15
  not
• 20:15
  in
• 20:16
  E
• 20:16
  Commerce.
• 20:16
  I
• 20:17
  want
• 20:17
  to
• 20:17
  be
• 20:17
  innovative
• 20:18
  in
• 20:18
  those
• 20:18
  ways.
• 20:19
  There
• 20:19
  are
• 20:19
  other
• 20:19
  candidates
• 20:20
  that
• 20:20
  say,
• 20:21
  how
• 20:21
  cool
• 20:21
  is
• 20:22
  that?
• 20:22
  Like,
• 20:22
  I
• 20:22
  want
• 20:22
  to
• 20:22
  be
• 20:23
  part
• 20:23
  of
• 20:23
  that
• 20:23
  organization
• 20:24
  because
• 20:24
  that
• 20:24
  aligns
• 20:25
  with
• 20:25
  sort
• 20:25
  of
• 20:25
  who
• 20:25
  I
• 20:26
  am.
• 20:26
  So
• 20:26
  I
• 20:27
  think
• 20:27
  I'm
• 20:27
  answering
• 20:27
  your
• 20:27
  question
• 20:28
  there,
• 20:28
  Chris,
• 20:28
  in
• 20:28
  terms
• 20:29
  of
• 20:29
  how
• 20:29
  I
• 20:30
  think
• 20:30
  it
• 20:30
  could
• 20:30
  impact
• 20:30
  the
• 20:31
  talent
• 20:31
  market.
• 20:32
  You
• 20:32
  are.
• 20:32
  And
• 20:32
  it's
• 20:33
  a
• 20:33
  question
• 20:33
  that
• 20:33
  I
• 20:33
  hadn't
• 20:33
  thought
• 20:33
  about
• 20:34
  until
• 20:34
  I
• 20:34
  heard
• 20:34
  your
• 20:34
  answer,
• 20:35
  which
• 20:35
  is
• 20:35
  like,
• 20:35
  yeah,
• 20:35
  if,
• 20:36
  if,
• 20:36
  if
• 20:36
  you're
• 20:37
  not,
• 20:37
  if
• 20:37
  you're
• 20:37
  not
• 20:37
  talking
• 20:38
  about
• 20:38
  what
• 20:38
  you're
• 20:38
  going
• 20:38
  to
• 20:38
  do,
• 20:39
  you're
• 20:39
  signaling
• 20:39
  how
• 20:40
  you're
• 20:40
  thinking
• 20:40
  about
• 20:40
  this
• 20:41
  potentially.
• 20:41
  And
• 20:41
  that
• 20:42
  could
• 20:42
  have
• 20:42
  negative
• 20:42
  implications
• 20:43
  on
• 20:43
  your
• 20:43
  brand
• 20:44
  in
• 20:44
  the
• 20:44
  long
• 20:44
  run.
• 20:44
  If,
• 20:45
  if
• 20:45
  it
• 20:45
  ends
• 20:45
  up
• 20:45
  being
• 20:45
  that
• 20:46
  you're
• 20:46
  just
• 20:46
  pocketing
• 20:46
  these
• 20:47
  for
• 20:47
  extra
• 20:47
  profit.
• 20:48
  So
• 20:48
  when
• 20:48
  you've
• 20:48
  got
• 20:49
  a
• 20:49
  competitor
• 20:49
  out
• 20:49
  there
• 20:49
  that's
• 20:50
  doing
• 20:50
  or
• 20:50
  saying
• 20:50
  they're
• 20:51
  going
• 20:51
  to
• 20:51
  do
• 20:51
  the
• 20:51
  exact
• 20:51
  opposite.
• 20:52
  So
• 20:52
  I
• 20:52
  just
• 20:52
  think
• 20:52
  it's
• 20:53
  a
• 20:53
  fascinating
• 20:53
  question
• 20:54
  and
• 20:54
  for,
• 20:54
  for
• 20:55
  leadership
• 20:55
  to
• 20:55
  ask
• 20:56
  yourselves,
• 20:56
  how
• 20:57
  would
• 20:57
  I
• 20:57
  respond
• 20:57
  in
• 20:57
  this
• 20:58
  situation
• 20:58
  with
• 20:58
  the
• 20:59
  company
• 20:59
  that
• 20:59
  I'M
• 20:59
  running.
• 21:00
  Yeah.
• 21:00
  And
• 21:01
  I
• 21:01
  also
• 21:01
  think,
• 21:02
  I
• 21:02
  mean,
• 21:02
  geez,
• 21:03
  candidates
• 21:03
  would
• 21:03
  love
• 21:03
  to
• 21:03
  hear
• 21:04
  like
• 21:04
  we're
• 21:04
  going
• 21:04
  to
• 21:04
  offer
• 21:05
  bonuses
• 21:05
  with
• 21:06
  all
• 21:06
  those
• 21:06
  tariffs
• 21:07
  that
• 21:07
  are
• 21:07
  refunded,
• 21:08
  but
• 21:08
  I
• 21:08
  don't
• 21:08
  think
• 21:08
  that's
• 21:09
  the
• 21:09
  answer.
• 21:09
  Right.
• 21:10
  I
• 21:10
  mean,
• 21:10
  maybe
• 21:10
  that's
• 21:10
  an
• 21:10
  internal
• 21:11
  announcement
• 21:11
  someone
• 21:12
  could
• 21:12
  make,
• 21:12
  but
• 21:14
  I
• 21:14
  think
• 21:14
  what
• 21:15
  it
• 21:15
  does
• 21:15
  more
• 21:15
  than
• 21:16
  anything
• 21:16
  is
• 21:16
  it
• 21:16
  just
• 21:17
  shows
• 21:17
  a
• 21:17
  brand
• 21:17
  that
• 21:18
  is
• 21:18
  willing
• 21:18
  to
• 21:18
  speak
• 21:19
  out.
• 21:20
  And
• 21:20
  so
• 21:20
  many
• 21:21
  are
• 21:21
  so
• 21:22
  afraid
• 21:22
  to
• 21:22
  make
• 21:22
  any
• 21:22
  type
• 21:23
  of
• 21:23
  announcement
• 21:24
  in
• 21:24
  this
• 21:25
  digital
• 21:25
  world,
• 21:26
  in
• 21:26
  the
• 21:26
  social
• 21:26
  media
• 21:27
  comment
• 21:28
  section
• 21:28
  world
• 21:28
  that
• 21:29
  we'll
• 21:29
  get
• 21:29
  to
• 21:29
  in
• 21:29
  a
• 21:29
  headline
• 21:30
  later,
• 21:31
  they're
• 21:32
  just
• 21:32
  so
• 21:32
  afraid
• 21:32
  to
• 21:32
  ruffle
• 21:33
  any
• 21:33
  feathers
• 21:33
  the
• 21:34
  wrong
• 21:34
  way
• 21:34
  that
• 21:34
  they
• 21:34
  say
• 21:34
  nothing.
• 21:35
  And
• 21:35
  I
• 21:35
  don't,
• 21:36
  I
• 21:36
  don't
• 21:36
  see
• 21:36
  a
• 21:36
  lot
• 21:36
  of
• 21:36
  candidates
• 21:37
  that
• 21:37
  can
• 21:37
  stand
• 21:37
  behind
• 21:38
  that
• 21:38
  or
• 21:38
  get
• 21:38
  excited
• 21:39
  to
• 21:39
  work
• 21:39
  for
• 21:39
  a
• 21:39
  brand
• 21:40
  like
• 21:40
  that,
• 21:40
  if
• 21:40
  that
• 21:40
  makes
• 21:41
  sense.
• 21:41
  Yeah.
• 21:42
  And
• 21:42
  to
• 21:42
  your
• 21:42
  point,
• 21:42
  I
• 21:42
  imagine
• 21:43
  for
• 21:43
  Costco
• 21:43
  this
• 21:44
  is
• 21:44
  going
• 21:44
  to
• 21:44
  be
• 21:44
  a
• 21:44
  very
• 21:44
  good
• 21:44
  announcement
• 21:45
  for
• 21:45
  their
• 21:45
  sales
• 21:46
  and
• 21:46
  those
• 21:46
  bonuses
• 21:47
  will
• 21:47
  end
• 21:47
  up
• 21:47
  coming
• 21:48
  because
• 21:48
  of
• 21:48
  this
• 21:49
  and
• 21:49
  because
• 21:49
  of
• 21:50
  the
• 21:50
  action
• 21:50
  they're
• 21:50
  taking.
• 21:50
  Like,
• 21:51
  it's
• 21:51
  all
• 21:51
  about
• 21:51
  the
• 21:51
  flywheel
• 21:52
  of
• 21:52
  how
• 21:52
  you
• 21:52
  produce
• 21:53
  revenue.
• 21:53
  All
• 21:54
  right,
• 21:54
  well,
• 21:54
  let's
• 21:54
  keep
• 21:54
  moving.
• 21:55
  Headline
• 21:55
  number
• 21:55
  three,
• 21:55
  Kroger.
• 21:57
  I
• 21:57
  can't
• 21:57
  wait
• 21:57
  to
• 21:57
  talk
• 21:57
  about
• 21:58
  this.
• 21:58
  Kroger
• 21:58
  has
• 21:59
  created
• 21:59
  a
• 21:59
  brand
• 21:59
  new
• 22:00
  executive
• 22:00
  role,
• 22:01
  chief
• 22:01
  data
• 22:02
  and
• 22:02
  AI
• 22:02
  officer,
• 22:03
  and
• 22:03
  filled
• 22:03
  it
• 22:04
  by
• 22:04
  elevating
• 22:04
  Milan
• 22:05
  Mahadevan,
• 22:06
  the
• 22:06
  president
• 22:07
  of
• 22:07
  its
• 22:07
  8451
• 22:08
  analytics
• 22:09
  subsidiary,
• 22:09
  to
• 22:09
  lead
• 22:10
  the
• 22:10
  company's
• 22:10
  entire
• 22:11
  AI
• 22:12
  and
• 22:12
  data
• 22:12
  agenda
• 22:12
  going
• 22:13
  forward.
• 22:14
  According
• 22:14
  to
• 22:14
  Grocery
• 22:15
  Dive.
• 22:15
  The
• 22:15
  appointment
• 22:15
  was
• 22:15
  announced
• 22:16
  on
• 22:16
  Kroger's
• 22:16
  fourth
• 22:17
  quarter
• 22:17
  earnings
• 22:17
  call
• 22:18
  by
• 22:18
  Chairman
• 22:19
  Ron
• 22:19
  Sargent.
• 22:20
  Mahadevan
• 22:21
  will
• 22:21
  continue
• 22:21
  to
• 22:22
  lead
• 22:22
  8451
• 22:23
  in
• 22:23
  addition
• 22:23
  to
• 22:23
  taking
• 22:24
  on
• 22:24
  the
• 22:24
  role.
• 22:24
  And
• 22:25
  all
• 22:25
  of
• 22:25
  Kroger's
• 22:26
  data
• 22:26
  and
• 22:26
  AI
• 22:27
  teams
• 22:27
  will
• 22:27
  be
• 22:27
  consolidated
• 22:28
  under
• 22:28
  his
• 22:28
  leadership.
• 22:29
  His
• 22:29
  mandate
• 22:30
  is
• 22:30
  to,
• 22:30
  quote,
• 22:31
  fully
• 22:31
  maximize,
• 22:32
  not.
• 22:33
  Not
• 22:33
  just
• 22:33
  maximize,
• 22:34
  Jen,
• 22:34
  fully
• 22:35
  maximize
• 22:36
  Kroger's
• 22:36
  data
• 22:37
  assets
• 22:37
  and
• 22:37
  develop
• 22:38
  next
• 22:38
  generation
• 22:38
  agentic
• 22:39
  capabilities
• 22:40
  that,
• 22:40
  per
• 22:40
  the
• 22:40
  company's
• 22:41
  statement,
• 22:41
  will,
• 22:41
  quote,
• 22:42
  reinvent
• 22:42
  how
• 22:42
  we
• 22:43
  operate
• 22:43
  as
• 22:43
  enterprise
• 22:44
  and
• 22:44
  redefine
• 22:45
  how
• 22:45
  we
• 22:45
  engage
• 22:46
  with
• 22:46
  our
• 22:46
  customers.
• 22:47
  End
• 22:47
  quote.
• 22:47
  And
• 22:47
  side
• 22:48
  note,
• 22:48
  reinvent
• 22:48
  is
• 22:48
  definitely
• 22:49
  the
• 22:49
  most
• 22:49
  overused
• 22:49
  word
• 22:50
  in
• 22:50
  all
• 22:50
  of
• 22:51
  retail
• 22:51
  media
• 22:51
  coverage.
• 22:52
  CFO
• 22:53
  David
• 22:53
  Kennerly
• 22:54
  said
• 22:54
  the
• 22:54
  decision
• 22:55
  to
• 22:55
  create
• 22:55
  the
• 22:55
  position
• 22:56
  makes,
• 22:56
  quote,
• 22:56
  a
• 22:56
  big
• 22:57
  statement
• 22:57
  about
• 22:57
  how
• 22:58
  serious
• 22:58
  we're
• 22:59
  taking
• 22:59
  AI,
• 23:00
  end
• 23:00
  quote.
• 23:00
  And
• 23:01
  confirmed
• 23:01
  that
• 23:01
  Kroger
• 23:02
  has
• 23:02
  significant
• 23:02
  investment
• 23:03
  dollars
• 23:03
  in
• 23:03
  20,
• 23:04
  26
• 23:04
  and
• 23:04
  beyond
• 23:05
  targeted
• 23:06
  at
• 23:06
  making
• 23:06
  sure
• 23:06
  that
• 23:07
  we
• 23:07
  crystallize
• 23:08
  the
• 23:08
  this
• 23:08
  opportunity.
• 23:09
  That
• 23:09
  too
• 23:09
  was
• 23:09
  a
• 23:09
  quote.
• 23:10
  Jen,
• 23:11
  Here
• 23:12
  we
• 23:12
  go
• 23:12
  is
• 23:13
  naming
• 23:13
  an
• 23:13
  insider
• 23:14
  from
• 23:14
  8451
• 23:15
  to
• 23:15
  run
• 23:16
  Kroger's
• 23:16
  AI
• 23:16
  strategy
• 23:17
  as
• 23:17
  its
• 23:17
  new
• 23:18
  chief
• 23:18
  AI
• 23:19
  officer.
• 23:19
  The
• 23:20
  right
• 23:20
  move.
• 23:21
  I
• 23:21
  like
• 23:22
  this
• 23:22
  move,
• 23:22
  Chris.
• 23:24
  So
• 23:24
  I'll
• 23:24
  talk
• 23:25
  a
• 23:25
  little
• 23:25
  bit
• 23:25
  about
• 23:25
  why
• 23:26
  retail
• 23:26
  media
• 23:27
  is
• 23:27
  like
• 23:27
  near
• 23:27
  and
• 23:27
  dear
• 23:28
  to
• 23:28
  my
• 23:28
  heart.
• 23:28
  I
• 23:28
  love
• 23:29
  talking
• 23:29
  to
• 23:29
  retail
• 23:30
  media
• 23:30
  leaders
• 23:30
  because
• 23:31
  they're,
• 23:31
  they're
• 23:32
  many
• 23:32
  entrepreneurs
• 23:33
  inside
• 23:34
  of
• 23:34
  these
• 23:34
  large
• 23:35
  companies.
• 23:35
  And
• 23:36
  so
• 23:36
  there's
• 23:36
  just
• 23:36
  this
• 23:36
  really
• 23:36
  cool
• 23:37
  fact
• 23:38
  factor
• 23:38
  about
• 23:39
  those
• 23:39
  that
• 23:39
  do
• 23:39
  really
• 23:39
  well
• 23:40
  in
• 23:40
  the
• 23:40
  space.
• 23:41
  But
• 23:42
  Millen
• 23:42
  has
• 23:42
  been
• 23:43
  with
• 23:44
  8451
• 23:45
  for
• 23:45
  I
• 23:45
  think
• 23:45
  10,
• 23:45
  11
• 23:46
  years.
• 23:47
  He
• 23:47
  started
• 23:47
  in
• 23:48
  an
• 23:48
  innovation
• 23:48
  role
• 23:49
  and
• 23:49
  then
• 23:49
  he
• 23:49
  moved
• 23:49
  to
• 23:49
  the
• 23:50
  COO
• 23:50
  and
• 23:50
  now
• 23:50
  the
• 23:50
  president
• 23:51
  and
• 23:51
  CEO
• 23:51
  of
• 23:51
  the
• 23:52
  group.
• 23:52
  Before
• 23:52
  that
• 23:53
  he
• 23:53
  was
• 23:53
  with
• 23:53
  Dunhumby.
• 23:55
  So
• 23:55
  I
• 23:55
  don't
• 23:56
  hate
• 23:56
  this
• 23:56
  move.
• 23:56
  I
• 23:56
  think
• 23:56
  it's
• 23:57
  a
• 23:57
  really
• 23:57
  strong
• 23:57
  choice.
• 23:59
  Retail
• 23:59
  media
• 24:00
  was
• 24:00
  just
• 24:00
  as
• 24:00
  unheard
• 24:01
  of
• 24:02
  as
• 24:02
  some
• 24:02
  of
• 24:02
  this
• 24:03
  AI
• 24:03
  opportunity
• 24:04
  not
• 24:04
  that
• 24:05
  long
• 24:05
  ago.
• 24:06
  True.
• 24:06
  And
• 24:06
  I
• 24:07
  think
• 24:07
  leading
• 24:07
  a
• 24:08
  retail
• 24:08
  media
• 24:08
  group
• 24:09
  of
• 24:09
  this
• 24:09
  scale,
• 24:11
  you
• 24:11
  could
• 24:11
  sort
• 24:11
  of
• 24:12
  call
• 24:12
  it
• 24:12
  an
• 24:12
  insider.
• 24:13
  But
• 24:13
  in
• 24:13
  many
• 24:13
  ways
• 24:14
  when
• 24:14
  you're
• 24:14
  in
• 24:14
  retail
• 24:15
  media,
• 24:15
  you're
• 24:15
  acting
• 24:16
  as
• 24:16
  a
• 24:16
  vendor
• 24:16
  partner
• 24:17
  to
• 24:17
  the
• 24:17
  business.
• 24:18
  Hence
• 24:18
  the
• 24:18
  reason
• 24:18
  to
• 24:20
  create
• 24:20
  8451
• 24:22
  rather
• 24:22
  than
• 24:22
  just
• 24:22
  call
• 24:22
  it
• 24:23
  Kroger
• 24:23
  and
• 24:23
  a
• 24:24
  media
• 24:24
  division.
• 24:26
  So
• 24:26
  if
• 24:26
  I
• 24:27
  were
• 24:27
  recruiting
• 24:27
  for
• 24:28
  this
• 24:28
  role,
• 24:28
  I
• 24:29
  like
• 24:29
  the
• 24:29
  transferable
• 24:30
  skills.
• 24:30
  I
• 24:31
  like
• 24:31
  someone
• 24:31
  that
• 24:31
  has
• 24:32
  led
• 24:32
  and
• 24:32
  built
• 24:33
  what
• 24:34
  they
• 24:34
  have
• 24:34
  in
• 24:34
  retail
• 24:35
  media.
• 24:36
  I
• 24:36
  think
• 24:36
  they're
• 24:36
  going
• 24:36
  to
• 24:36
  have
• 24:37
  deep
• 24:38
  experience
• 24:39
  and
• 24:39
  expertise
• 24:40
  in
• 24:40
  turning
• 24:42
  data
• 24:42
  and
• 24:42
  algorithms
• 24:43
  into
• 24:43
  revenue.
• 24:44
  I
• 24:44
  think
• 24:44
  they're
• 24:44
  going
• 24:45
  to
• 24:45
  be
• 24:45
  fantastic
• 24:46
  at
• 24:46
  understanding
• 24:46
  how
• 24:47
  to
• 24:47
  build
• 24:47
  out
• 24:47
  new
• 24:48
  technology
• 24:48
  platforms
• 24:50
  and
• 24:50
  they've
• 24:50
  got
• 24:50
  that
• 24:51
  cross
• 24:51
  functional
• 24:52
  experience.
• 24:52
  So
• 24:52
  they're
• 24:53
  enough
• 24:53
  of
• 24:53
  an
• 24:53
  insider
• 24:54
  or
• 24:54
  Millen
• 24:54
  in
• 24:55
  this
• 24:55
  case
• 24:55
  I
• 24:55
  would
• 24:55
  expect
• 24:55
  is
• 24:56
  enough
• 24:56
  of
• 24:56
  an
• 24:56
  insider
• 24:57
  that
• 24:57
  he
• 24:57
  truly
• 24:58
  understands
• 24:58
  the
• 24:59
  business
• 24:59
  well
• 24:59
  enough
• 25:00
  to
• 25:00
  implement
• 25:01
  AI
• 25:01
  in
• 25:02
  a
• 25:02
  way
• 25:02
  that
• 25:02
  could
• 25:03
  take
• 25:03
  hold
• 25:04
  in
• 25:04
  all
• 25:04
  of
• 25:04
  the
• 25:05
  areas
• 25:05
  of
• 25:05
  the
• 25:05
  business,
• 25:06
  not
• 25:06
  just
• 25:06
  one,
• 25:07
  not
• 25:07
  just
• 25:07
  merchants,
• 25:08
  not
• 25:08
  just
• 25:09
  operations.
• 25:09
  Right
• 25:10
  where
• 25:10
  and
• 25:10
  how
• 25:11
  could
• 25:11
  it
• 25:11
  be
• 25:11
  successful?
• 25:12
  The
• 25:12
  other
• 25:12
  thing
• 25:13
  I
• 25:13
  know
• 25:13
  about
• 25:13
  retail
• 25:14
  media
• 25:14
  leaders
• 25:14
  is
• 25:15
  like
• 25:15
  I
• 25:15
  mentioned
• 25:16
  earlier,
• 25:16
  they've
• 25:16
  got
• 25:17
  like
• 25:17
  this
• 25:17
  entrepreneurial
• 25:18
  spirit,
• 25:18
  which
• 25:18
  means
• 25:19
  they
• 25:19
  have
• 25:19
  this
• 25:19
  good
• 25:20
  mix
• 25:20
  of
• 25:20
  scrappy.
• 25:21
  Figure
• 25:22
  it
• 25:22
  out.
• 25:22
  You've
• 25:22
  got
• 25:22
  two
• 25:23
  to
• 25:23
  three
• 25:23
  years
• 25:23
  to
• 25:23
  make
• 25:24
  this
• 25:24
  thing
• 25:24
  profitable.
• 25:25
  And
• 25:26
  by
• 25:26
  the
• 25:26
  way,
• 25:26
  there
• 25:26
  was
• 25:26
  nothing
• 25:27
  there
• 25:27
  before
• 25:28
  they
• 25:28
  got
• 25:29
  that.
• 25:29
  But
• 25:29
  they
• 25:29
  also,
• 25:30
  and
• 25:30
  Millen
• 25:31
  specifically
• 25:32
  in
• 25:32
  his
• 25:32
  role
• 25:32
  I
• 25:32
  would
• 25:33
  expect,
• 25:33
  has
• 25:34
  incredible
• 25:34
  vision
• 25:35
  and
• 25:35
  strategy.
• 25:36
  So
• 25:36
  they
• 25:36
  have
• 25:36
  to
• 25:36
  have
• 25:37
  both.
• 25:38
  My
• 25:39
  only
• 25:39
  pause
• 25:40
  on
• 25:40
  this
• 25:41
  was
• 25:41
  when
• 25:42
  you
• 25:42
  said
• 25:43
  he
• 25:43
  will
• 25:43
  take
• 25:43
  over
• 25:44
  this
• 25:44
  new
• 25:44
  AI
• 25:44
  officer
• 25:45
  role
• 25:45
  but
• 25:46
  continue
• 25:47
  to
• 25:47
  run
• 25:48
  8451.
• 25:50
  So
• 25:50
  to
• 25:50
  me
• 25:51
  that's
• 25:51
  one
• 25:51
  heck
• 25:52
  of
• 25:52
  a
• 25:52
  role.
• 25:52
  They're
• 25:52
  asking
• 25:53
  from
• 25:53
  Millennial.
• 25:56
  We
• 25:56
  have
• 25:56
  talked
• 25:57
  to
• 25:57
  so
• 25:57
  many
• 25:58
  leaders
• 25:58
  that
• 25:58
  have
• 25:58
  been
• 25:59
  part
• 25:59
  of
• 25:59
  8451.
• 26:01
  Don
• 26:01
  Humby,
• 26:02
  Albertson's
• 26:02
  retail
• 26:03
  media
• 26:03
  collective
• 26:04
  targets
• 26:04
  Roundell.
• 26:06
  I've
• 26:06
  never
• 26:06
  heard
• 26:07
  anyone,
• 26:07
  Chris,
• 26:08
  anyone
• 26:08
  in
• 26:09
  the
• 26:09
  retail
• 26:09
  media
• 26:10
  space,
• 26:11
  no
• 26:11
  matter
• 26:11
  their
• 26:11
  success,
• 26:12
  size,
• 26:12
  scale,
• 26:13
  that
• 26:14
  say
• 26:14
  they
• 26:14
  have
• 26:14
  it
• 26:14
  all
• 26:15
  figured
• 26:15
  out.
• 26:15
  So
• 26:15
  what
• 26:16
  that
• 26:16
  means
• 26:16
  is
• 26:16
  Millen
• 26:17
  is
• 26:17
  now
• 26:17
  responsible
• 26:18
  for
• 26:18
  continuing
• 26:19
  to
• 26:19
  innovate
• 26:20
  and
• 26:20
  elevate
• 26:21
  8451,
• 26:22
  which
• 26:22
  is
• 26:22
  also
• 26:23
  still
• 26:23
  changing
• 26:24
  at
• 26:24
  the
• 26:24
  speed
• 26:25
  of
• 26:25
  light,
• 26:25
  by
• 26:25
  the
• 26:25
  way,
• 26:26
  the
• 26:26
  opportunities
• 26:27
  there.
• 26:29
  And
• 26:29
  the
• 26:30
  CFO
• 26:30
  is
• 26:31
  now
• 26:31
  saying
• 26:32
  his
• 26:32
  new
• 26:32
  side
• 26:33
  project.
• 26:33
  And
• 26:33
  I
• 26:33
  don't
• 26:34
  want
• 26:34
  to
• 26:34
  say
• 26:34
  it's
• 26:34
  a
• 26:34
  side
• 26:34
  project,
• 26:35
  but
• 26:35
  that's
• 26:35
  what
• 26:35
  it
• 26:35
  feels
• 26:35
  like
• 26:36
  to
• 26:36
  me.
• 26:36
  This
• 26:36
  is
• 26:37
  my
• 26:37
  only
• 26:37
  hesitation
• 26:39
  is
• 26:39
  the
• 26:39
  CFO
• 26:40
  is
• 26:40
  saying,
• 26:41
  also,
• 26:41
  could
• 26:42
  you,
• 26:42
  quote,
• 26:42
  reinvent
• 26:43
  how
• 26:44
  we
• 26:44
  operate
• 26:44
  as
• 26:45
  an
• 26:45
  enterprise
• 26:45
  and
• 26:45
  redefine
• 26:47
  how
• 26:47
  we
• 26:47
  engage
• 26:48
  with
• 26:48
  our
• 26:48
  customers?
• 26:49
  End
• 26:50
  quote.
• 26:51
  So
• 26:52
  for
• 26:52
  that
• 26:52
  reason,
• 26:53
  Chris,
• 26:53
  I
• 26:53
  think
• 26:54
  I
• 26:55
  like
• 26:55
  the
• 26:55
  move.
• 26:55
  I
• 26:55
  think
• 26:56
  he
• 26:56
  could
• 26:56
  be
• 26:56
  a
• 26:56
  fantastic
• 26:57
  candidate
• 26:57
  to
• 26:57
  take
• 26:58
  this
• 26:58
  over.
• 26:59
  I
• 26:59
  don't
• 26:59
  think
• 27:00
  it
• 27:00
  shows
• 27:00
  quite
• 27:00
  the
• 27:01
  big
• 27:01
  commitment
• 27:02
  that
• 27:02
  this
• 27:02
  headline
• 27:03
  is
• 27:03
  saying
• 27:03
  it
• 27:03
  does,
• 27:05
  because
• 27:05
  if
• 27:05
  they
• 27:05
  were
• 27:05
  really
• 27:06
  that
• 27:06
  committed,
• 27:07
  I
• 27:07
  think
• 27:07
  they
• 27:07
  would
• 27:08
  take
• 27:08
  him
• 27:08
  out
• 27:08
  of
• 27:08
  8,451
• 27:09
  and
• 27:10
  truly
• 27:10
  carve
• 27:10
  out
• 27:11
  this
• 27:11
  new
• 27:11
  role
• 27:11
  and
• 27:11
  make,
• 27:12
  hey,
• 27:12
  Millen,
• 27:12
  this
• 27:13
  is
• 27:13
  your
• 27:13
  job.
• 27:14
  Go
• 27:14
  make
• 27:14
  it
• 27:14
  happen.
• 27:15
  That
• 27:16
  would
• 27:16
  show
• 27:16
  a
• 27:16
  bigger
• 27:16
  investment
• 27:17
  to
• 27:17
  me.
• 27:18
  Okay.
• 27:19
  All
• 27:19
  right,
• 27:19
  so.
• 27:19
  So
• 27:20
  what
• 27:20
  I
• 27:20
  heard
• 27:20
  from
• 27:20
  you
• 27:20
  is.
• 27:21
  And
• 27:21
  we're
• 27:22
  gonna
• 27:22
  go
• 27:22
  a
• 27:22
  little
• 27:22
  long
• 27:22
  on
• 27:22
  this
• 27:23
  one,
• 27:23
  everyone,
• 27:23
  because
• 27:23
  I
• 27:24
  think.
• 27:24
  Well,
• 27:24
  I
• 27:24
  already
• 27:24
  have,
• 27:24
  Chris,
• 27:25
  so
• 27:25
  I
• 27:25
  set
• 27:25
  you
• 27:26
  up.
• 27:26
  Yeah,
• 27:26
  I'm
• 27:27
  gonna.
• 27:27
  Even
• 27:27
  longer
• 27:27
  because
• 27:27
  I
• 27:28
  think
• 27:28
  this
• 27:28
  is
• 27:28
  a
• 27:28
  really
• 27:28
  important
• 27:29
  topic.
• 27:30
  You
• 27:30
  know,
• 27:30
  it's
• 27:30
  basically,
• 27:31
  it's
• 27:31
  about
• 27:31
  how
• 27:31
  do
• 27:31
  you
• 27:31
  implement
• 27:32
  AI
• 27:32
  in
• 27:33
  a
• 27:33
  retail
• 27:33
  organization?
• 27:34
  And
• 27:34
  so
• 27:34
  what
• 27:34
  I
• 27:34
  heard
• 27:34
  from
• 27:34
  you,
• 27:35
  Jen,
• 27:35
  is
• 27:35
  you're
• 27:36
  basically
• 27:36
  saying
• 27:37
  he's
• 27:38
  got
• 27:38
  the
• 27:38
  qualifications
• 27:38
  for
• 27:38
  the
• 27:39
  job.
• 27:39
  Like,
• 27:40
  he
• 27:40
  seems
• 27:40
  like
• 27:40
  on
• 27:40
  paper,
• 27:41
  he
• 27:41
  seems
• 27:41
  like
• 27:41
  the
• 27:41
  right
• 27:41
  guy
• 27:41
  for
• 27:42
  the
• 27:42
  job.
• 27:42
  My
• 27:43
  question,
• 27:43
  though
• 27:43
  is,
• 27:45
  is,
• 27:46
  is
• 27:47
  making
• 27:47
  a
• 27:48
  chief
• 27:48
  AI
• 27:49
  Officer
• 27:49
  the
• 27:50
  right
• 27:50
  thing
• 27:50
  to
• 27:50
  do?
• 27:50
  Because
• 27:51
  we
• 27:51
  had
• 27:51
  A
• 27:52
  and
• 27:52
  M
• 27:52
  on
• 27:52
  a
• 27:52
  few.
• 27:53
  We
• 27:53
  had
• 27:53
  a
• 27:53
  similar
• 27:53
  story.
• 27:54
  Like,
• 27:54
  I
• 27:54
  don't
• 27:54
  remember
• 27:54
  who
• 27:54
  it
• 27:55
  was,
• 27:55
  which
• 27:55
  retailer
• 27:55
  was.
• 27:55
  Might
• 27:56
  have
• 27:56
  been
• 27:56
  Dollar
• 27:56
  General,
• 27:56
  but
• 27:56
  I'm
• 27:57
  not
• 27:57
  sure
• 27:57
  we
• 27:58
  asked
• 27:58
  them
• 27:58
  about
• 27:58
  that.
• 27:59
  And,
• 27:59
  and
• 27:59
  they
• 27:59
  were.
• 27:59
  They
• 28:00
  were
• 28:00
  a
• 28:00
  little
• 28:00
  worried
• 28:01
  about
• 28:01
  that
• 28:01
  because
• 28:01
  they
• 28:01
  thought,
• 28:02
  you
• 28:02
  know,
• 28:02
  it
• 28:02
  was
• 28:03
  very
• 28:03
  similar
• 28:03
  to
• 28:03
  the
• 28:03
  approach
• 28:03
  that
• 28:04
  we
• 28:04
  took
• 28:04
  back
• 28:04
  in
• 28:04
  the
• 28:04
  90s
• 28:05
  when
• 28:05
  E
• 28:05
  commerce
• 28:05
  came
• 28:05
  along.
• 28:06
  You.
• 28:06
  You
• 28:06
  separated
• 28:07
  E
• 28:07
  Commerce
• 28:07
  out
• 28:08
  as
• 28:08
  this
• 28:08
  kind
• 28:08
  of
• 28:08
  separate
• 28:09
  thing,
• 28:09
  and
• 28:09
  it
• 28:09
  lived
• 28:09
  on
• 28:09
  its
• 28:10
  own,
• 28:10
  and
• 28:10
  therefore
• 28:10
  it
• 28:11
  didn't
• 28:11
  get
• 28:11
  inculcated
• 28:12
  back
• 28:12
  into
• 28:12
  the
• 28:12
  full
• 28:12
  extent
• 28:13
  of
• 28:13
  the
• 28:13
  business.
• 28:13
  Which,
• 28:13
  which,
• 28:14
  which
• 28:14
  I'm
• 28:14
  hearing
• 28:15
  when
• 28:15
  you.
• 28:15
  When
• 28:15
  you're
• 28:15
  saying
• 28:15
  or
• 28:16
  you're
• 28:16
  talking,
• 28:16
  you're
• 28:16
  like,
• 28:17
  that's
• 28:17
  going
• 28:17
  to
• 28:17
  be
• 28:17
  tough.
• 28:17
  Yeah.
• 28:17
  Because
• 28:18
  he's
• 28:18
  still
• 28:18
  got
• 28:18
  to
• 28:18
  run
• 28:18
  a
• 28:18
  retail
• 28:18
  media
• 28:19
  business
• 28:19
  and
• 28:19
  he's
• 28:19
  got
• 28:20
  to
• 28:20
  figure
• 28:20
  out
• 28:20
  how
• 28:20
  to
• 28:21
  operationally
• 28:21
  get
• 28:21
  this
• 28:22
  inside
• 28:22
  of
• 28:22
  an
• 28:22
  entire
• 28:23
  organization
• 28:23
  too.
• 28:24
  So,
• 28:24
  so,
• 28:25
  so
• 28:25
  that's
• 28:26
  really
• 28:26
  tough.
• 28:27
  So
• 28:27
  I'm,
• 28:28
  I
• 28:28
  personally
• 28:28
  split
• 28:29
  on
• 28:29
  this
• 28:29
  and
• 28:29
  I'm
• 28:29
  going
• 28:29
  to,
• 28:29
  I'm
• 28:30
  going
• 28:30
  to
• 28:30
  kind
• 28:30
  of
• 28:30
  stream
• 28:30
  of
• 28:30
  conscious
• 28:31
  tell
• 28:31
  you
• 28:31
  why.
• 28:31
  Jen,
• 28:31
  I
• 28:32
  want
• 28:32
  to
• 28:32
  go
• 28:32
  back
• 28:32
  to
• 28:32
  you,
• 28:32
  but
• 28:33
  you
• 28:33
  know,
• 28:33
  on
• 28:33
  the
• 28:33
  one
• 28:34
  hand,
• 28:34
  on
• 28:34
  the
• 28:34
  one
• 28:35
  hand,
• 28:35
  I
• 28:35
  feel
• 28:35
  like
• 28:35
  you
• 28:36
  need
• 28:36
  a
• 28:36
  wrangler
• 28:36
  of
• 28:37
  AI.
• 28:37
  That's
• 28:37
  the
• 28:37
  best
• 28:38
  way
• 28:38
  I
• 28:38
  could
• 28:38
  put
• 28:38
  it.
• 28:38
  Like
• 28:38
  you
• 28:38
  need
• 28:39
  a
• 28:39
  chief
• 28:39
  wrangler
• 28:40
  of
• 28:40
  AI
• 28:40
  in
• 28:40
  your
• 28:41
  organization.
• 28:42
  On
• 28:42
  the
• 28:42
  other
• 28:43
  hand,
• 28:43
  you
• 28:43
  also
• 28:43
  need
• 28:44
  complete
• 28:44
  and
• 28:44
  total
• 28:44
  buy
• 28:45
  in
• 28:45
  from
• 28:45
  the
• 28:45
  business
• 28:46
  units
• 28:46
  to
• 28:46
  make
• 28:46
  AI
• 28:47
  work
• 28:48
  for
• 28:48
  them.
• 28:49
  So
• 28:49
  is
• 28:49
  putting
• 28:49
  the
• 28:50
  data
• 28:50
  guy
• 28:51
  in
• 28:51
  a
• 28:51
  chief
• 28:52
  role
• 28:52
  like
• 28:52
  that
• 28:52
  the
• 28:53
  right
• 28:53
  move?
• 28:54
  I
• 28:55
  don't
• 28:55
  know
• 28:55
  because
• 28:55
  what
• 28:55
  I
• 28:56
  hear
• 28:56
  from
• 28:56
  folks,
• 28:56
  I
• 28:57
  just
• 28:57
  did
• 28:57
  an
• 28:57
  interview
• 28:57
  on
• 28:58
  this
• 28:58
  that
• 28:58
  we
• 28:58
  released
• 28:58
  on
• 28:58
  Monday.
• 28:59
  What
• 28:59
  I
• 28:59
  hear
• 28:59
  from
• 28:59
  folks
• 29:00
  is
• 29:00
  that
• 29:00
  data
• 29:00
  is
• 29:00
  actually
• 29:01
  not
• 29:01
  as
• 29:01
  important
• 29:02
  as
• 29:02
  people
• 29:02
  think
• 29:02
  given
• 29:03
  AI
• 29:03
  because
• 29:03
  you
• 29:04
  don't
• 29:04
  need
• 29:04
  the
• 29:04
  data
• 29:04
  lakes
• 29:05
  that
• 29:05
  you
• 29:05
  once
• 29:05
  needed
• 29:06
  because
• 29:06
  AI
• 29:07
  can
• 29:07
  sort
• 29:07
  through
• 29:07
  that
• 29:08
  in
• 29:08
  all
• 29:08
  kinds
• 29:09
  of
• 29:09
  new
• 29:09
  ways.
• 29:09
  So
• 29:09
  I'm
• 29:09
  not
• 29:09
  sure
• 29:10
  the
• 29:10
  data
• 29:10
  guy's
• 29:10
  the
• 29:11
  right
• 29:11
  person
• 29:11
  to
• 29:11
  put
• 29:11
  in
• 29:11
  that
• 29:12
  now.
• 29:12
  He
• 29:13
  might
• 29:13
  be
• 29:13
  fine,
• 29:13
  but
• 29:13
  I'm
• 29:13
  just
• 29:14
  saying
• 29:14
  in
• 29:14
  general
• 29:14
  now
• 29:14
  I'm
• 29:14
  talking
• 29:15
  broader
• 29:15
  retail
• 29:15
  landscape.
• 29:16
  You
• 29:16
  can
• 29:16
  put
• 29:16
  it
• 29:17
  under
• 29:17
  the
• 29:17
  cto.
• 29:18
  Is
• 29:18
  that
• 29:18
  the
• 29:18
  right
• 29:18
  move?
• 29:19
  Possibly.
• 29:20
  And
• 29:20
  you
• 29:20
  know
• 29:20
  Kroger
• 29:21
  cto,
• 29:21
  because
• 29:21
  you
• 29:22
  know
• 29:22
  how
• 29:22
  these
• 29:22
  things
• 29:22
  work,
• 29:22
  Jen,
• 29:23
  you
• 29:23
  know
• 29:23
  he's
• 29:23
  pissed
• 29:24
  he
• 29:24
  didn't
• 29:24
  get
• 29:24
  the
• 29:24
  title.
• 29:25
  So
• 29:25
  there's
• 29:26
  already
• 29:26
  going
• 29:26
  to
• 29:26
  be
• 29:26
  infighting
• 29:27
  about
• 29:27
  who's
• 29:27
  going
• 29:27
  to
• 29:27
  support
• 29:28
  who
• 29:28
  on
• 29:28
  this
• 29:28
  initiative.
• 29:30
  Or
• 29:31
  the
• 29:31
  other
• 29:31
  option
• 29:32
  is
• 29:32
  like,
• 29:32
  do
• 29:32
  you
• 29:32
  just
• 29:33
  charge
• 29:33
  your
• 29:33
  individual
• 29:34
  business
• 29:34
  heads
• 29:35
  deciding
• 29:36
  how
• 29:36
  and
• 29:36
  where
• 29:36
  to
• 29:37
  deploy
• 29:37
  it?
• 29:38
  It's
• 29:38
  definitely
• 29:38
  a
• 29:39
  tough
• 29:39
  question
• 29:39
  and
• 29:39
  one
• 29:40
  to
• 29:40
  which
• 29:40
  I
• 29:40
  don't
• 29:40
  think
• 29:40
  anyone
• 29:41
  has
• 29:41
  the
• 29:41
  answers
• 29:41
  yet,
• 29:42
  least
• 29:42
  of
• 29:42
  all
• 29:42
  me.
• 29:43
  But
• 29:43
  at
• 29:43
  the
• 29:44
  end
• 29:44
  of
• 29:44
  the
• 29:44
  day,
• 29:44
  it's
• 29:44
  why
• 29:44
  we
• 29:44
  do
• 29:44
  this
• 29:45
  show,
• 29:45
  to
• 29:45
  help
• 29:45
  us
• 29:45
  arrive
• 29:46
  at
• 29:46
  a
• 29:47
  collective
• 29:47
  understanding
• 29:48
  of
• 29:48
  what
• 29:48
  could
• 29:48
  or
• 29:48
  could
• 29:48
  not
• 29:49
  be
• 29:49
  the
• 29:49
  best
• 29:49
  move
• 29:49
  or
• 29:50
  what
• 29:50
  are
• 29:50
  the
• 29:50
  right
• 29:50
  moves
• 29:50
  to
• 29:51
  make,
• 29:51
  or
• 29:51
  definitely
• 29:51
  the
• 29:51
  wrong
• 29:51
  moves
• 29:52
  to
• 29:52
  make.
• 29:52
  And
• 29:52
  to
• 29:53
  me
• 29:53
  it
• 29:53
  all
• 29:53
  comes
• 29:53
  down
• 29:53
  to
• 29:53
  what
• 29:54
  problems
• 29:54
  are
• 29:54
  you
• 29:55
  trying
• 29:55
  to
• 29:55
  solve
• 29:56
  with
• 29:56
  AI?
• 29:57
  So
• 29:57
  if,
• 29:57
  if
• 29:57
  Kroger
• 29:58
  has.
• 29:58
  So
• 29:58
  when
• 29:58
  I
• 29:59
  hear
• 29:59
  you,
• 29:59
  Jen,
• 29:59
  I
• 29:59
  say
• 29:59
  to
• 29:59
  myself,
• 30:00
  if
• 30:00
  Kroger
• 30:01
  has
• 30:01
  said
• 30:01
  we
• 30:01
  think
• 30:02
  the
• 30:02
  best
• 30:02
  place
• 30:02
  to
• 30:02
  deploy
• 30:03
  AI,
• 30:03
  first
• 30:04
  and
• 30:04
  foremost
• 30:04
  is
• 30:04
  in
• 30:05
  retail
• 30:05
  media.
• 30:06
  Yeah.
• 30:07
  Then
• 30:07
  I
• 30:07
  could
• 30:07
  get
• 30:07
  on
• 30:07
  board
• 30:08
  with
• 30:08
  it.
• 30:08
  Like,
• 30:08
  then
• 30:08
  it
• 30:09
  seems
• 30:09
  like
• 30:09
  it's
• 30:09
  very
• 30:09
  aligned
• 30:10
  strategically.
• 30:11
  But
• 30:11
  if
• 30:11
  it's
• 30:12
  hey,
• 30:12
  we
• 30:12
  wanted.
• 30:12
  We
• 30:13
  want
• 30:13
  to
• 30:13
  define
• 30:13
  it
• 30:13
  across
• 30:13
  the
• 30:14
  organization.
• 30:14
  I
• 30:14
  don't
• 30:15
  know.
• 30:15
  I
• 30:15
  think
• 30:15
  there's
• 30:15
  still
• 30:15
  a
• 30:15
  lot
• 30:16
  of.
• 30:16
  A
• 30:16
  lot
• 30:16
  of.
• 30:16
  A
• 30:17
  lot
• 30:17
  of
• 30:17
  matzo
• 30:17
  balls
• 30:18
  dangling
• 30:18
  out
• 30:18
  there
• 30:18
  that
• 30:18
  we
• 30:18
  got
• 30:19
  to
• 30:19
  figure
• 30:19
  out.
• 30:19
  But
• 30:19
  I
• 30:20
  don't
• 30:20
  know.
• 30:20
  What
• 30:20
  do
• 30:20
  you
• 30:20
  think
• 30:20
  to
• 30:20
  everything
• 30:21
  I
• 30:21
  just
• 30:21
  said?
• 30:23
  Matzo
• 30:24
  balls?
• 30:25
  That's
• 30:25
  what
• 30:25
  I
• 30:26
  heard.
• 30:26
  No,
• 30:26
  I'm
• 30:26
  just
• 30:26
  joking.
• 30:27
  Right?
• 30:29
  That's
• 30:29
  what
• 30:29
  I
• 30:29
  think.
• 30:30
  No,
• 30:31
  I
• 30:31
  hear
• 30:31
  you
• 30:31
  on
• 30:31
  this,
• 30:31
  and
• 30:32
  I
• 30:32
  think
• 30:32
  it
• 30:32
  very
• 30:32
  much
• 30:33
  depends.
• 30:33
  I
• 30:33
  think
• 30:34
  it
• 30:34
  depends
• 30:34
  on
• 30:35
  what
• 30:35
  your
• 30:35
  mission
• 30:36
  is
• 30:36
  with
• 30:36
  AI.
• 30:37
  So
• 30:37
  if
• 30:37
  you
• 30:37
  are
• 30:38
  using
• 30:38
  AI
• 30:38
  as
• 30:39
  a
• 30:39
  business
• 30:39
  to
• 30:39
  help
• 30:39
  you
• 30:40
  run
• 30:40
  faster,
• 30:41
  if
• 30:41
  you
• 30:41
  were
• 30:41
  already
• 30:42
  going
• 30:42
  from
• 30:42
  point
• 30:42
  A
• 30:42
  to
• 30:43
  point
• 30:43
  B,
• 30:43
  but
• 30:43
  you're
• 30:43
  saying,
• 30:44
  how
• 30:44
  do
• 30:44
  we
• 30:44
  implement
• 30:44
  AI
• 30:46
  to
• 30:46
  now
• 30:46
  sprint
• 30:47
  from
• 30:47
  A
• 30:47
  to
• 30:47
  B,
• 30:48
  then
• 30:48
  I
• 30:49
  do
• 30:49
  not
• 30:49
  think
• 30:49
  there's
• 30:49
  a
• 30:49
  need
• 30:50
  for
• 30:50
  a
• 30:50
  chief
• 30:50
  AI
• 30:50
  officer.
• 30:52
  Someone
• 30:52
  said
• 30:52
  it
• 30:52
  to
• 30:52
  me
• 30:53
  recently
• 30:53
  as.
• 30:54
  But
• 30:54
  if
• 30:54
  you're
• 30:55
  building
• 30:55
  a
• 30:56
  plane
• 30:56
  with
• 30:56
  AI
• 30:57
  that's
• 30:58
  totally
• 30:58
  new
• 30:58
  and
• 30:58
  different,
• 30:59
  and
• 30:59
  you
• 30:59
  do
• 31:00
  need
• 31:00
  someone
• 31:01
  who
• 31:01
  is
• 31:01
  solely
• 31:02
  dedicated
• 31:02
  to
• 31:03
  understanding
• 31:04
  how
• 31:05
  you
• 31:05
  can
• 31:05
  utilize.
• 31:06
  Utilize
• 31:07
  AI
• 31:08
  to
• 31:08
  build
• 31:08
  that
• 31:09
  plane
• 31:09
  and
• 31:09
  fly.
• 31:10
  And
• 31:11
  so
• 31:11
  I
• 31:11
  think
• 31:13
  it
• 31:13
  probably
• 31:13
  depends
• 31:14
  on
• 31:14
  your
• 31:14
  chief
• 31:14
  Technology
• 31:15
  officer,
• 31:16
  who
• 31:16
  they
• 31:16
  are,
• 31:17
  what
• 31:17
  they
• 31:17
  already
• 31:17
  have
• 31:17
  on
• 31:18
  their
• 31:18
  plate,
• 31:18
  what
• 31:18
  their
• 31:18
  initiatives
• 31:19
  already
• 31:19
  were.
• 31:20
  Certainly
• 31:21
  it
• 31:21
  could
• 31:21
  make
• 31:21
  sense
• 31:22
  to
• 31:22
  throw
• 31:23
  AI
• 31:23
  as
• 31:24
  a
• 31:24
  major
• 31:24
  initiative
• 31:25
  under
• 31:25
  your
• 31:25
  cto.
• 31:27
  I
• 31:27
  don't
• 31:27
  know
• 31:27
  enough
• 31:28
  about
• 31:28
  what
• 31:28
  that
• 31:28
  CTO
• 31:29
  already
• 31:29
  has
• 31:29
  going
• 31:29
  on.
• 31:30
  Right.
• 31:30
  What
• 31:30
  systems
• 31:31
  and
• 31:31
  technologies,
• 31:31
  and
• 31:32
  are
• 31:32
  they
• 31:32
  more
• 31:33
  technical
• 31:34
  in
• 31:34
  nature?
• 31:35
  Because
• 31:35
  I
• 31:36
  think
• 31:36
  bringing
• 31:37
  someone
• 31:37
  in
• 31:37
  that's
• 31:37
  a
• 31:38
  visionary,
• 31:39
  someone
• 31:39
  that
• 31:39
  already
• 31:40
  understands
• 31:42
  how
• 31:42
  to
• 31:42
  create
• 31:43
  Buy
• 31:43
  in.
• 31:43
  You
• 31:43
  said
• 31:44
  buy
• 31:44
  in,
• 31:44
  right,
• 31:44
  Chris?
• 31:46
  Anyone
• 31:46
  in
• 31:46
  retail
• 31:47
  media
• 31:47
  that
• 31:47
  has
• 31:47
  done
• 31:48
  well
• 31:48
  and
• 31:48
  has
• 31:48
  been
• 31:48
  there
• 31:48
  for
• 31:49
  almost
• 31:49
  11
• 31:49
  years
• 31:49
  and
• 31:50
  continue
• 31:50
  to
• 31:50
  see
• 31:51
  8451
• 31:52
  grow,
• 31:52
  you're
• 31:53
  creating
• 31:53
  buy
• 31:53
  in
• 31:53
  on
• 31:54
  both
• 31:54
  sides,
• 31:54
  right?
• 31:55
  With
• 31:55
  the
• 31:55
  manufacturers,
• 31:56
  with
• 31:56
  the
• 31:57
  business
• 31:58
  units.
• 32:00
  I
• 32:01
  think
• 32:01
  if
• 32:01
  Kroger's
• 32:02
  mission
• 32:02
  is
• 32:02
  to
• 32:03
  build
• 32:03
  a
• 32:03
  plane
• 32:03
  with
• 32:04
  AI,
• 32:04
  if
• 32:04
  they're
• 32:05
  like,
• 32:05
  no,
• 32:05
  no,
• 32:05
  no,
• 32:05
  this
• 32:05
  thing
• 32:06
  is
• 32:06
  bigger,
• 32:06
  we
• 32:07
  don't
• 32:07
  want
• 32:07
  to
• 32:07
  just
• 32:07
  leave
• 32:07
  our
• 32:08
  existing
• 32:08
  processes
• 32:09
  and
• 32:09
  do
• 32:09
  them
• 32:09
  faster.
• 32:10
  We
• 32:10
  want
• 32:10
  new,
• 32:11
  different,
• 32:11
  bold
• 32:12
  things.
• 32:13
  I
• 32:13
  don't
• 32:14
  hate
• 32:14
  the
• 32:14
  idea
• 32:15
  of
• 32:15
  giving
• 32:15
  someone
• 32:15
  this
• 32:16
  specific
• 32:16
  title
• 32:17
  to
• 32:17
  focus.
• 32:19
  Maybe
• 32:19
  they
• 32:19
  are
• 32:19
  thinking
• 32:20
  like
• 32:20
  you
• 32:20
  are,
• 32:20
  Chris,
• 32:22
  and
• 32:22
  dipping
• 32:22
  their
• 32:22
  toe
• 32:23
  in
• 32:23
  and
• 32:23
  that's
• 32:23
  why
• 32:23
  they
• 32:24
  haven't
• 32:24
  taken
• 32:24
  his
• 32:24
  8451
• 32:26
  role
• 32:26
  away.
• 32:27
  Right?
• 32:27
  They're
• 32:27
  like,
• 32:27
  let's
• 32:28
  see
• 32:28
  if
• 32:28
  we
• 32:28
  made
• 32:29
  this
• 32:29
  his
• 32:29
  title
• 32:30
  and
• 32:30
  we're
• 32:31
  not
• 32:31
  ready
• 32:31
  to
• 32:31
  pull
• 32:31
  him
• 32:31
  away
• 32:32
  from
• 32:32
  8,451
• 32:33
  yet.
• 32:34
  But
• 32:35
  that.
• 32:35
  Those
• 32:35
  are
• 32:35
  my
• 32:35
  thoughts
• 32:36
  to
• 32:36
  what
• 32:36
  you
• 32:36
  said,
• 32:36
  Chris.
• 32:37
  Those
• 32:37
  are.
• 32:39
  That's
• 32:39
  where
• 32:39
  I'm
• 32:39
  at.
• 32:39
  The
• 32:40
  one
• 32:40
  other
• 32:40
  thing
• 32:40
  I
• 32:40
  would
• 32:41
  say.
• 32:41
  And
• 32:41
  because
• 32:41
  I'VE
• 32:41
  been
• 32:42
  talking
• 32:42
  to
• 32:42
  a
• 32:42
  lot
• 32:42
  of
• 32:42
  tech
• 32:42
  companies
• 32:42
  about
• 32:43
  this.
• 32:43
  In
• 32:43
  fact,
• 32:44
  producer
• 32:44
  Ellen
• 32:45
  and
• 32:45
  I
• 32:45
  just
• 32:45
  did
• 32:45
  an
• 32:45
  interview
• 32:45
  with
• 32:45
  somebody
• 32:46
  where
• 32:46
  they
• 32:46
  said
• 32:47
  they
• 32:47
  made
• 32:47
  the
• 32:48
  key
• 32:48
  point,
• 32:48
  which
• 32:48
  I
• 32:48
  thought
• 32:49
  was
• 32:49
  really
• 32:49
  smart
• 32:49
  and
• 32:49
  articulate,
• 32:50
  was
• 32:51
  the
• 32:51
  boards
• 32:51
  are
• 32:51
  all
• 32:52
  asking
• 32:52
  everybody,
• 32:52
  what's
• 32:53
  your
• 32:53
  AI
• 32:53
  strategy?
• 32:55
  And
• 32:55
  that's
• 32:55
  not
• 32:55
  the
• 32:55
  right
• 32:56
  question.
• 32:56
  The
• 32:56
  right
• 32:56
  question
• 32:57
  should
• 32:57
  be
• 32:58
  what
• 32:58
  problems
• 32:58
  do
• 32:58
  you
• 32:58
  have
• 32:59
  or
• 32:59
  what
• 32:59
  goals
• 32:59
  do
• 32:59
  you
• 32:59
  need
• 33:00
  to
• 33:00
  accomplish
• 33:00
  and
• 33:00
  where
• 33:00
  is
• 33:00
  AI
• 33:01
  going
• 33:01
  to
• 33:01
  help?
• 33:02
  And
• 33:02
  so
• 33:03
  when
• 33:03
  I
• 33:03
  see
• 33:03
  moves
• 33:03
  like
• 33:04
  this,
• 33:04
  it
• 33:04
  starts
• 33:05
  me
• 33:05
  to
• 33:05
  wonder
• 33:05
  what
• 33:05
  questions
• 33:06
  are
• 33:06
  being
• 33:06
  asked
• 33:06
  in
• 33:07
  the
• 33:07
  boardrooms.
• 33:08
  And
• 33:08
  when
• 33:08
  you're
• 33:08
  making
• 33:09
  a
• 33:09
  chief
• 33:09
  AI
• 33:10
  officer,
• 33:10
  it
• 33:10
  seems
• 33:10
  like
• 33:11
  it's
• 33:11
  a
• 33:11
  response
• 33:11
  potentially.
• 33:12
  I'm
• 33:12
  not
• 33:12
  saying
• 33:13
  it
• 33:13
  is
• 33:13
  in
• 33:13
  this
• 33:13
  case,
• 33:13
  but
• 33:14
  potentially
• 33:14
  it's
• 33:14
  a
• 33:15
  big
• 33:15
  watch
• 33:15
  out
• 33:15
  to
• 33:15
  be
• 33:15
  like,
• 33:16
  okay,
• 33:16
  we're
• 33:16
  telling
• 33:16
  our
• 33:17
  board
• 33:17
  we're
• 33:17
  putting
• 33:17
  somebody
• 33:17
  in
• 33:18
  charge
• 33:18
  of
• 33:18
  AI
• 33:18
  because
• 33:18
  we
• 33:19
  need
• 33:19
  a
• 33:19
  strategy
• 33:19
  around
• 33:19
  it.
• 33:20
  And
• 33:20
  that
• 33:21
  is
• 33:21
  where
• 33:21
  the
• 33:21
  issues
• 33:22
  come
• 33:22
  in
• 33:22
  the
• 33:22
  long
• 33:23
  run.
• 33:23
  So
• 33:25
  I
• 33:25
  would
• 33:25
  agree
• 33:25
  with
• 33:26
  you
• 33:26
  there.
• 33:26
  I
• 33:26
  don't
• 33:26
  think
• 33:26
  an
• 33:27
  AI
• 33:27
  strategy,
• 33:27
  what
• 33:28
  is
• 33:28
  that?
• 33:29
  Right?
• 33:29
  I
• 33:30
  mean,
• 33:30
  if
• 33:30
  someone
• 33:30
  asked
• 33:30
  me
• 33:30
  that
• 33:31
  for
• 33:31
  my
• 33:31
  organization,
• 33:31
  I'd
• 33:32
  say
• 33:32
  that's
• 33:33
  not
• 33:33
  the
• 33:33
  right
• 33:33
  question.
• 33:35
  The
• 33:35
  question
• 33:35
  is
• 33:35
  who
• 33:36
  do
• 33:36
  we
• 33:36
  want
• 33:36
  to
• 33:36
  be
• 33:37
  and
• 33:37
  what
• 33:37
  felt
• 33:38
  hard,
• 33:38
  impossible,
• 33:39
  out
• 33:39
  of
• 33:39
  reach
• 33:40
  two
• 33:41
  years
• 33:41
  ago
• 33:42
  and
• 33:42
  what
• 33:43
  problems
• 33:43
  are
• 33:43
  we
• 33:43
  trying
• 33:44
  to
• 33:44
  solve
• 33:44
  with
• 33:45
  AI?
• 33:45
  And
• 33:46
  if,
• 33:47
  if
• 33:47
  I
• 33:47
  had
• 33:48
  someone
• 33:48
  like
• 33:48
  Milan
• 33:48
  to
• 33:49
  just
• 33:49
  Milan,
• 33:49
  if
• 33:49
  you'd
• 33:50
  like
• 33:50
  to
• 33:50
  join
• 33:50
  my
• 33:50
  team
• 33:52
  to
• 33:52
  step
• 33:52
  in
• 33:53
  and
• 33:53
  say,
• 33:54
  hey,
• 33:55
  here
• 33:55
  are
• 33:55
  our
• 33:55
  objectives,
• 33:56
  like
• 33:56
  here's
• 33:56
  our
• 33:57
  big
• 33:57
  picture
• 33:58
  out
• 33:58
  of
• 33:58
  the
• 33:58
  box,
• 33:59
  bold
• 33:59
  vision
• 34:00
  for
• 34:00
  who
• 34:00
  we
• 34:00
  want
• 34:00
  to
• 34:00
  be
• 34:00
  in
• 34:01
  the
• 34:01
  next
• 34:01
  few
• 34:01
  years.
• 34:02
  We
• 34:02
  need
• 34:03
  you
• 34:03
  to
• 34:03
  help
• 34:03
  implement
• 34:04
  AI
• 34:05
  to
• 34:05
  move
• 34:05
  those
• 34:05
  things
• 34:06
  forward.
• 34:07
  I
• 34:08
  agree
• 34:08
  with
• 34:08
  you
• 34:08
  on
• 34:08
  the
• 34:08
  business
• 34:09
  heads
• 34:09
  have
• 34:09
  to
• 34:10
  be
• 34:10
  the
• 34:10
  owner.
• 34:10
  They
• 34:11
  know
• 34:11
  their
• 34:11
  business,
• 34:11
  they
• 34:11
  know
• 34:11
  the
• 34:12
  current
• 34:12
  process,
• 34:12
  so
• 34:12
  they've
• 34:13
  got
• 34:13
  to
• 34:13
  be
• 34:13
  in
• 34:13
  the
• 34:13
  loop.
• 34:14
  But
• 34:14
  I
• 34:14
  think
• 34:14
  those
• 34:14
  business
• 34:15
  heads
• 34:15
  are
• 34:15
  probably
• 34:15
  thinking
• 34:16
  about
• 34:16
  how
• 34:16
  to
• 34:16
  run
• 34:17
  faster.
• 34:18
  And
• 34:18
  Millen
• 34:18
  could
• 34:18
  be
• 34:19
  thinking
• 34:19
  about
• 34:19
  building
• 34:19
  the
• 34:19
  plane
• 34:20
  that
• 34:20
  gets
• 34:20
  you
• 34:20
  to
• 34:21
  the
• 34:21
  two
• 34:21
  to
• 34:21
  three
• 34:21
  year
• 34:21
  vision.
• 34:22
  Yeah,
• 34:22
  if.
• 34:23
  And
• 34:23
  I'm
• 34:24
  giving
• 34:24
  him
• 34:25
  a
• 34:25
  whole
• 34:25
  lot
• 34:25
  of
• 34:25
  credit
• 34:25
  here.
• 34:26
  Again,
• 34:26
  let's
• 34:26
  just
• 34:26
  speak
• 34:27
  in
• 34:27
  generality,
• 34:27
  a
• 34:27
  chief
• 34:28
  AI.
• 34:28
  Yeah.
• 34:28
  And
• 34:28
  that's,
• 34:28
  I
• 34:28
  think
• 34:29
  that's
• 34:29
  what
• 34:29
  we're
• 34:29
  doing.
• 34:29
  Yeah,
• 34:30
  yeah,
• 34:30
  yeah.
• 34:31
  Moving
• 34:31
  on
• 34:31
  to
• 34:32
  headline
• 34:32
  number
• 34:32
  four.
• 34:33
  And
• 34:33
  we
• 34:33
  are
• 34:33
  going
• 34:34
  back
• 34:34
  to
• 34:34
  Kroger,
• 34:35
  Chris.
• 34:35
  We're
• 34:36
  going
• 34:36
  back
• 34:36
  to
• 34:36
  Kroger
• 34:37
  because
• 34:37
  this
• 34:37
  time
• 34:37
  Kroger
• 34:38
  has
• 34:38
  deployed
• 34:39
  autonomous
• 34:39
  inventory
• 34:40
  drones
• 34:40
  from
• 34:40
  Corvus
• 34:41
  Robotics
• 34:41
  into
• 34:42
  its
• 34:42
  cold
• 34:42
  chain
• 34:43
  distribution
• 34:43
  operations,
• 34:45
  sending
• 34:45
  them
• 34:45
  into
• 34:45
  sub
• 34:46
  freezing
• 34:46
  freezer
• 34:47
  environments
• 34:47
  to
• 34:48
  conduct
• 34:48
  cycle
• 34:48
  counts
• 34:49
  that
• 34:49
  used
• 34:49
  to
• 34:50
  require
• 34:50
  humans
• 34:51
  to
• 34:51
  bundle
• 34:51
  up
• 34:51
  and
• 34:52
  walk
• 34:52
  the
• 34:53
  aisles.
• 34:54
  According
• 34:55
  to
• 34:55
  Supply
• 34:55
  Chain
• 34:56
  dive,
• 34:57
  the
• 34:57
  drones,
• 34:57
  aka
• 34:58
  Corvus
• 34:59
  1
• 34:59
  for
• 34:59
  cold
• 35:00
  chain
• 35:00
  is
• 35:00
  what
• 35:01
  they're
• 35:01
  calling
• 35:01
  them.
• 35:02
  Autonomously
• 35:03
  scan
• 35:03
  pallet
• 35:04
  locations
• 35:04
  across
• 35:05
  freezer
• 35:05
  zones
• 35:05
  at
• 35:06
  temperatures
• 35:06
  as
• 35:06
  low
• 35:07
  as
• 35:07
  -20
• 35:08
  degrees
• 35:08
  Fahrenheit,
• 35:09
  giving
• 35:09
  Kroger
• 35:10
  weekly
• 35:10
  inventory
• 35:11
  visibility
• 35:11
  across
• 35:12
  its
• 35:12
  facilities
• 35:13
  instead
• 35:13
  of
• 35:13
  relying
• 35:14
  on
• 35:14
  periodic
• 35:15
  full
• 35:15
  physical
• 35:16
  counts.
• 35:17
  The
• 35:17
  system
• 35:17
  operates
• 35:18
  without
• 35:18
  WI
• 35:19
  FI
• 35:19
  localization
• 35:20
  markers,
• 35:21
  lighting
• 35:21
  modifications,
• 35:22
  special
• 35:23
  barcodes,
• 35:23
  or
• 35:24
  a
• 35:24
  human
• 35:24
  operator,
• 35:25
  and
• 35:25
  does
• 35:26
  not
• 35:26
  require
• 35:26
  any
• 35:27
  infrastructure
• 35:27
  modifications
• 35:28
  to
• 35:28
  the
• 35:29
  existing
• 35:29
  warehouses,
• 35:30
  which
• 35:30
  I
• 35:30
  think
• 35:30
  matters.
• 35:32
  It
• 35:32
  runs
• 35:32
  on
• 35:33
  a
• 35:33
  robots
• 35:33
  as
• 35:33
  service
• 35:34
  model.
• 35:35
  So,
• 35:35
  Chris,
• 35:36
  I
• 35:37
  hear
• 35:37
  you've
• 35:37
  spent
• 35:37
  time
• 35:38
  in
• 35:38
  freezers
• 35:39
  back
• 35:39
  in
• 35:39
  your
• 35:39
  target
• 35:40
  days.
• 35:40
  What
• 35:41
  do
• 35:41
  you
• 35:41
  think
• 35:41
  of
• 35:41
  using
• 35:42
  drones
• 35:42
  to
• 35:43
  surveil
• 35:43
  cold
• 35:43
  chain
• 35:44
  inventory?
• 35:45
  Oh,
• 35:45
  geez.
• 35:46
  Yes,
• 35:46
  Jen,
• 35:46
  I
• 35:46
  definitely,
• 35:47
  I
• 35:47
  definitely
• 35:47
  have
• 35:47
  spent
• 35:48
  time
• 35:48
  in,
• 35:48
  in,
• 35:49
  in
• 35:49
  freezers
• 35:50
  and
• 35:50
  you
• 35:50
  know,
• 35:50
  I'm
• 35:51
  going
• 35:51
  to
• 35:51
  drop
• 35:51
  another
• 35:51
  acronym
• 35:52
  because
• 35:52
  of
• 35:52
  the
• 35:52
  Corvus.
• 35:53
  The
• 35:53
  CO
• 35:54
  think
• 35:54
  was
• 35:54
  the
• 35:55
  acronym
• 35:55
  you
• 35:55
  said.
• 35:55
  Yeah,
• 35:56
  so,
• 35:56
  but,
• 35:57
  but
• 35:57
  yes,
• 35:58
  I
• 35:58
  have
• 35:58
  been
• 35:58
  in
• 35:58
  freezers
• 35:59
  and
• 35:59
  I,
• 36:00
  you
• 36:00
  know,
• 36:00
  it's
• 36:01
  funny,
• 36:01
  as
• 36:01
  I
• 36:01
  was
• 36:01
  thinking
• 36:02
  about
• 36:02
  this
• 36:02
  headline,
• 36:02
  I
• 36:03
  used
• 36:03
  to
• 36:03
  always
• 36:03
  say
• 36:03
  that
• 36:03
  price
• 36:04
  changes
• 36:04
  was
• 36:04
  the
• 36:04
  worst
• 36:05
  job
• 36:05
  in
• 36:05
  retail.
• 36:06
  That's
• 36:06
  actually
• 36:06
  not
• 36:07
  true,
• 36:07
  Jen.
• 36:07
  I
• 36:08
  probably,
• 36:08
  I
• 36:08
  bet
• 36:08
  you
• 36:08
  know
• 36:08
  this
• 36:08
  too.
• 36:09
  The
• 36:09
  worst
• 36:09
  job
• 36:09
  is
• 36:10
  actually
• 36:10
  doing
• 36:10
  anything
• 36:11
  in
• 36:11
  the
• 36:11
  freezer
• 36:12
  because
• 36:12
  you
• 36:13
  can
• 36:13
  literally
• 36:13
  die
• 36:13
  if
• 36:14
  you
• 36:14
  get
• 36:14
  stuck
• 36:14
  in
• 36:14
  there
• 36:15
  too
• 36:15
  long.
• 36:15
  And
• 36:15
  there's
• 36:15
  usually
• 36:16
  a
• 36:16
  story
• 36:16
  every
• 36:17
  year,
• 36:17
  no
• 36:17
  joke
• 36:18
  about
• 36:18
  somebody
• 36:18
  that
• 36:19
  gets
• 36:19
  stuck
• 36:19
  in
• 36:19
  a
• 36:19
  freezer
• 36:19
  and
• 36:20
  dies
• 36:20
  at
• 36:20
  some
• 36:20
  retail
• 36:20
  operation
• 36:21
  in
• 36:21
  the
• 36:21
  United
• 36:21
  States.
• 36:22
  Kind
• 36:22
  of
• 36:22
  morbid,
• 36:23
  but
• 36:23
  kind
• 36:23
  of
• 36:23
  true.
• 36:24
  So
• 36:24
  there's
• 36:24
  nothing
• 36:24
  more
• 36:25
  worse
• 36:25
  than,
• 36:25
  and
• 36:26
  awful
• 36:26
  than
• 36:26
  having
• 36:26
  to
• 36:27
  go
• 36:27
  into
• 36:27
  a
• 36:27
  freezer
• 36:28
  and,
• 36:29
  and,
• 36:29
  and
• 36:29
  in.
• 36:30
  On
• 36:30
  top
• 36:30
  of
• 36:30
  that,
• 36:30
  there's
• 36:31
  going
• 36:31
  into
• 36:31
  the
• 36:31
  freezer
• 36:31
  quickly
• 36:32
  to
• 36:32
  get
• 36:32
  something
• 36:32
  and
• 36:33
  then
• 36:33
  there's
• 36:33
  having
• 36:33
  to
• 36:33
  be
• 36:34
  in
• 36:34
  the
• 36:34
  freezer
• 36:34
  to
• 36:35
  do
• 36:35
  inventory
• 36:36
  counting
• 36:36
  in
• 36:37
  a
• 36:37
  cold
• 36:37
  environment
• 36:38
  like
• 36:38
  this.
• 36:39
  So,
• 36:39
  so
• 36:39
  I
• 36:40
  think
• 36:40
  this
• 36:40
  is
• 36:40
  a
• 36:40
  smart
• 36:40
  application
• 36:41
  of
• 36:41
  drone
• 36:41
  technology.
• 36:42
  You
• 36:42
  don't
• 36:42
  have
• 36:42
  to
• 36:42
  worry
• 36:42
  about
• 36:43
  drones
• 36:43
  flying
• 36:43
  overhead
• 36:44
  of
• 36:44
  consumers.
• 36:45
  You
• 36:45
  can
• 36:45
  also
• 36:46
  get
• 36:46
  pretty
• 36:46
  good
• 36:46
  camera
• 36:47
  coverage
• 36:47
  as
• 36:48
  well
• 36:48
  relative
• 36:48
  to
• 36:48
  fixed
• 36:49
  position
• 36:49
  systems.
• 36:50
  So
• 36:51
  it
• 36:51
  seems
• 36:51
  like
• 36:51
  a
• 36:51
  win
• 36:51
  win
• 36:52
  application
• 36:52
  to
• 36:52
  me
• 36:53
  to
• 36:53
  improve
• 36:53
  inventory
• 36:54
  accuracy
• 36:54
  and
• 36:54
  availability,
• 36:55
  which
• 36:55
  helps
• 36:55
  the
• 36:56
  consumer
• 36:56
  at
• 36:56
  the
• 36:56
  end
• 36:56
  of
• 36:56
  the
• 36:56
  day
• 36:57
  and
• 36:57
  it
• 36:58
  keeps
• 36:58
  your
• 36:58
  employees
• 36:59
  safe
• 36:59
  and
• 36:59
  out
• 36:59
  of
• 36:59
  the
• 37:00
  freezer,
• 37:00
  which
• 37:00
  I'm
• 37:00
  sure
• 37:00
  they
• 37:01
  are
• 37:01
  going
• 37:01
  to
• 37:01
  love.
• 37:02
  Jen,
• 37:02
  what
• 37:02
  do
• 37:03
  you
• 37:03
  think?
• 37:03
  Yes,
• 37:05
  Michigan
• 37:05
  in
• 37:06
  March.
• 37:06
  I'm
• 37:06
  ready
• 37:07
  for
• 37:07
  warm
• 37:07
  temperatures
• 37:08
  and
• 37:08
  staying
• 37:08
  out
• 37:08
  of
• 37:08
  the
• 37:08
  freezer
• 37:09
  myself.
• 37:09
  But
• 37:09
  no,
• 37:10
  I
• 37:10
  agree
• 37:10
  with
• 37:11
  you
• 37:11
  here.
• 37:12
  I
• 37:12
  don't
• 37:12
  see
• 37:13
  any
• 37:13
  issues
• 37:13
  with
• 37:13
  this.
• 37:14
  It's
• 37:14
  all
• 37:14
  upside
• 37:15
  down.
• 37:16
  From
• 37:16
  my
• 37:17
  experience
• 37:17
  and
• 37:18
  what
• 37:18
  I
• 37:18
  understand,
• 37:19
  I
• 37:19
  also
• 37:20
  remember
• 37:20
  being
• 37:21
  in
• 37:21
  the
• 37:21
  freezer
• 37:22
  to
• 37:22
  count
• 37:22
  inventory
• 37:24
  and
• 37:24
  by
• 37:24
  the
• 37:24
  time
• 37:24
  you're
• 37:25
  at
• 37:25
  the
• 37:25
  back
• 37:25
  of
• 37:26
  the
• 37:26
  freezer
• 37:27
  who
• 37:27
  knows
• 37:27
  if
• 37:27
  it's
• 37:27
  chicken
• 37:28
  wings
• 37:28
  or
• 37:28
  chicken
• 37:29
  legs?
• 37:29
  It's
• 37:29
  something
• 37:30
  like
• 37:30
  that.
• 37:30
  But
• 37:31
  let's
• 37:31
  get
• 37:31
  the
• 37:31
  heck
• 37:31
  out
• 37:31
  of
• 37:31
  here,
• 37:32
  right?
• 37:32
  Oh,
• 37:33
  yeah.
• 37:33
  Pounding
• 37:34
  inventory
• 37:34
  in
• 37:34
  the
• 37:34
  freezer
• 37:35
  cannot
• 37:35
  be
• 37:36
  accurate.
• 37:36
  I've
• 37:37
  been
• 37:37
  there,
• 37:37
  done
• 37:37
  it.
• 37:38
  Takes
• 37:38
  a
• 37:38
  special
• 37:38
  kind
• 37:39
  of
• 37:39
  resilience.
• 37:41
  Even
• 37:42
  today
• 37:42
  when
• 37:43
  our
• 37:43
  clients
• 37:43
  are
• 37:43
  interviewing
• 37:44
  for
• 37:44
  warehouse
• 37:45
  or
• 37:45
  distribution
• 37:46
  leadership,
• 37:46
  they're
• 37:47
  still
• 37:47
  in
• 37:47
  that
• 37:48
  way.
• 37:48
  And
• 37:48
  maybe
• 37:48
  you
• 37:48
  remember
• 37:49
  this,
• 37:49
  Chris,
• 37:49
  from
• 37:50
  your
• 37:50
  days
• 37:50
  in
• 37:50
  ops,
• 37:52
  they
• 37:52
  still
• 37:52
  take
• 37:53
  candidates
• 37:54
  through
• 37:54
  a
• 37:54
  walk
• 37:55
  through
• 37:55
  the
• 37:55
  freezer
• 37:56
  just
• 37:56
  to
• 37:56
  see
• 37:56
  if
• 37:56
  they
• 37:56
  can
• 37:57
  hang
• 37:57
  right.
• 37:57
  Like,
• 37:58
  oh,
• 37:58
  and
• 37:58
  you'll
• 37:58
  spend
• 37:58
  some
• 37:59
  time
• 37:59
  in
• 37:59
  here.
• 38:01
  So
• 38:01
  it's
• 38:01
  sort
• 38:01
  of
• 38:01
  a
• 38:01
  part
• 38:02
  of
• 38:02
  the
• 38:02
  industry
• 38:03
  that
• 38:03
  I
• 38:03
  don't
• 38:03
  think
• 38:03
  anyone
• 38:04
  would
• 38:04
  hate
• 38:04
  to
• 38:05
  lose.
• 38:06
  And
• 38:06
  cutting
• 38:06
  out
• 38:07
  some
• 38:07
  of
• 38:07
  those
• 38:07
  extreme
• 38:08
  cold
• 38:08
  temperatures
• 38:09
  for
• 38:09
  employees
• 38:09
  and
• 38:10
  leaders
• 38:11
  is
• 38:11
  just
• 38:11
  going
• 38:12
  to
• 38:12
  increase
• 38:13
  the
• 38:13
  accuracy
• 38:14
  of
• 38:14
  their
• 38:14
  inventory
• 38:16
  as
• 38:16
  well
• 38:16
  as
• 38:17
  create
• 38:17
  some
• 38:18
  added
• 38:18
  perks
• 38:19
  for
• 38:19
  those.
• 38:19
  You
• 38:20
  know,
• 38:20
  that's
• 38:20
  not
• 38:20
  their
• 38:20
  favorite
• 38:21
  part
• 38:21
  of
• 38:21
  their
• 38:21
  day.
• 38:21
  It's
• 38:21
  not
• 38:21
  the
• 38:22
  favorite
• 38:22
  part
• 38:22
  of
• 38:22
  their
• 38:23
  job.
• 38:23
  So
• 38:23
  definitely
• 38:24
  no
• 38:24
  downsides
• 38:24
  here
• 38:25
  for
• 38:25
  me.
• 38:25
  I
• 38:25
  like
• 38:25
  this
• 38:25
  use.
• 38:26
  Yeah.
• 38:27
  A
• 38:27
  hundred
• 38:27
  percent.
• 38:27
  Yeah.
• 38:27
  100.
• 38:28
  Yeah.
• 38:28
  I
• 38:28
  mean,
• 38:28
  anytime
• 38:29
  you
• 38:29
  have
• 38:29
  to
• 38:29
  give
• 38:30
  somebody
• 38:30
  a
• 38:30
  jacket
• 38:31
  to
• 38:31
  do
• 38:31
  their
• 38:31
  job,
• 38:32
  you
• 38:32
  know,
• 38:32
  it's
• 38:32
  kind
• 38:32
  of
• 38:32
  like,
• 38:32
  yeah,
• 38:33
  this
• 38:33
  is
• 38:33
  probably
• 38:33
  not.
• 38:34
  Probably
• 38:34
  not
• 38:34
  the
• 38:34
  best
• 38:35
  thing
• 38:35
  I
• 38:35
  want
• 38:35
  to
• 38:35
  be
• 38:35
  doing
• 38:35
  on
• 38:35
  a
• 38:36
  daily
• 38:36
  basis
• 38:36
  is
• 38:36
  going
• 38:37
  inside
• 38:37
  a
• 38:37
  freezer
• 38:37
  if
• 38:37
  it's
• 38:38
  going
• 38:38
  to
• 38:38
  require.
• 38:38
  Yeah,
• 38:38
  I
• 38:39
  remember
• 38:39
  it
• 38:39
  was
• 38:40
  like,
• 38:40
  hey,
• 38:40
  and
• 38:40
  you
• 38:41
  get
• 38:41
  this
• 38:41
  jacket.
• 38:42
  Like,
• 38:42
  it
• 38:42
  was
• 38:42
  a
• 38:42
  reward.
• 38:43
  And
• 38:43
  you
• 38:44
  felt
• 38:44
  really
• 38:44
  special
• 38:45
  initially.
• 38:46
  And
• 38:46
  then
• 38:46
  you
• 38:46
  were
• 38:47
  like,
• 38:47
  I
• 38:47
  hate
• 38:47
  this
• 38:47
  jacket.
• 38:48
  Yeah,
• 38:50
  I've
• 38:50
  never
• 38:50
  had
• 38:50
  fingers
• 38:51
  anymore,
• 38:51
  Right?
• 38:51
  Yeah.
• 38:52
  Yeah.
• 38:52
  I
• 38:52
  wish
• 38:52
  I
• 38:52
  never
• 38:53
  had
• 38:53
  to
• 38:53
  put
• 38:53
  on
• 38:53
  my
• 38:54
  face
• 38:54
  when
• 38:54
  I'm
• 38:54
  with
• 38:54
  you.
• 38:55
  It
• 38:55
  reminds
• 38:55
  me
• 38:55
  of
• 38:55
  that
• 38:55
  song,
• 38:56
  but,
• 38:56
  yeah,
• 38:56
  that's,
• 38:56
  like,
• 38:56
  exactly
• 38:57
  what
• 38:57
  it
• 38:57
  is.
• 38:57
  You
• 38:57
  know,
• 38:57
  it's
• 38:58
  just.
• 38:58
  It's.
• 38:58
  It's
• 38:58
  a
• 38:58
  terrible
• 38:59
  job.
• 38:59
  All
• 38:59
  right,
• 38:59
  last
• 38:59
  one
• 39:00
  today,
• 39:01
  headline
• 39:01
  number
• 39:01
  five,
• 39:02
  Dick's
• 39:02
  Sporting
• 39:02
  Goods
• 39:03
  unexpectedly
• 39:04
  crashed
• 39:04
  the
• 39:05
  top
• 39:05
  of
• 39:05
  the
• 39:05
  Apple
• 39:06
  App
• 39:06
  Store's
• 39:06
  free
• 39:07
  download
• 39:07
  chart
• 39:07
  last
• 39:08
  weekend,
• 39:08
  landing
• 39:09
  at
• 39:09
  number
• 39:09
  three,
• 39:09
  right
• 39:09
  between
• 39:10
  Anthropic's
• 39:10
  cloud
• 39:11
  and
• 39:11
  Google's
• 39:11
  Gemini.
• 39:12
  And
• 39:12
  the
• 39:12
  reason
• 39:12
  has
• 39:13
  almost
• 39:13
  nothing
• 39:13
  to
• 39:13
  do
• 39:13
  with.
• 39:14
  With
• 39:14
  shopping.
• 39:15
  According
• 39:15
  to
• 39:15
  Inc.
• 39:16
  The
• 39:16
  catalyst
• 39:16
  was
• 39:16
  Anthropic's
• 39:17
  refusal
• 39:17
  to
• 39:18
  allow
• 39:18
  unrestricted
• 39:19
  government
• 39:19
  use
• 39:19
  of
• 39:19
  its
• 39:20
  AI
• 39:20
  for
• 39:20
  surveillance
• 39:21
  and
• 39:21
  autonomous
• 39:21
  weapons,
• 39:22
  which
• 39:22
  drove
• 39:23
  a
• 39:23
  surge
• 39:23
  of
• 39:23
  clogged
• 39:24
  downloads,
• 39:24
  inadvertently
• 39:25
  pulling
• 39:25
  the
• 39:26
  Dick's
• 39:26
  app
• 39:26
  into
• 39:27
  the
• 39:27
  spotlight
• 39:27
  right
• 39:27
  alongside
• 39:28
  it.
• 39:28
  The
• 39:29
  Dick's
• 39:29
  app
• 39:29
  feature
• 39:30
  behind
• 39:30
  the
• 39:30
  buzz
• 39:31
  is
• 39:31
  called
• 39:31
  Move.
• 39:32
  It
• 39:32
  lets
• 39:32
  users
• 39:32
  sync
• 39:33
  a
• 39:33
  fitness
• 39:33
  Tracker
• 39:33
  and
• 39:34
  earn
• 39:34
  three
• 39:34
  scorecard
• 39:35
  points
• 39:35
  for
• 39:36
  every
• 39:36
  day
• 39:36
  they
• 39:36
  hit
• 39:37
  10,000
• 39:37
  steps,
• 39:38
  walk
• 39:38
  three
• 39:38
  miles,
• 39:39
  or
• 39:39
  complete
• 39:40
  30
• 39:40
  minutes
• 39:40
  of
• 39:41
  physical
• 39:41
  activity.
• 39:42
  Social
• 39:42
  media
• 39:42
  lit
• 39:43
  up
• 39:43
  with
• 39:43
  Posts
• 39:43
  from
• 39:43
  people
• 39:44
  who
• 39:44
  hadn't
• 39:44
  thought
• 39:44
  about
• 39:45
  Dicks
• 39:45
  in
• 39:45
  years
• 39:46
  and
• 39:46
  suddenly
• 39:46
  downloaded
• 39:47
  the
• 39:47
  app
• 39:47
  specifically
• 39:48
  to
• 39:48
  get
• 39:48
  paid
• 39:48
  for
• 39:49
  going
• 39:49
  for
• 39:49
  a
• 39:50
  walk.
• 39:50
  An
• 39:50
  incentive
• 39:51
  described
• 39:51
  as
• 39:52
  roughly
• 39:52
  the
• 39:52
  equivalent
• 39:53
  of
• 39:53
  10
• 39:53
  cents
• 39:54
  a
• 39:54
  day.
• 39:54
  Whoa,
• 39:55
  Jen,
• 39:56
  what
• 39:57
  stands
• 39:57
  out
• 39:57
  to
• 39:57
  you,
• 39:57
  if
• 39:58
  anything,
• 39:58
  about
• 39:58
  Dick's
• 39:59
  mobile
• 39:59
  app
• 40:00
  suddenly
• 40:00
  rocking,
• 40:01
  rocketing
• 40:02
  up
• 40:02
  the
• 40:02
  charts?
• 40:03
  Well,
• 40:03
  I
• 40:03
  will
• 40:04
  say
• 40:05
  I
• 40:05
  am
• 40:05
  going
• 40:05
  to
• 40:05
  download
• 40:06
  the
• 40:06
  app
• 40:06
  because
• 40:07
  I'm
• 40:07
  going
• 40:07
  for
• 40:07
  those
• 40:07
  watches
• 40:08
  anyways.
• 40:08
  I'm
• 40:08
  taking
• 40:08
  my
• 40:09
  10
• 40:09
  cents,
• 40:10
  so
• 40:10
  it's
• 40:10
  working
• 40:11
  for
• 40:11
  me
• 40:11
  just
• 40:11
  hearing
• 40:12
  about
• 40:12
  it
• 40:12
  now.
• 40:13
  So
• 40:13
  if
• 40:13
  I
• 40:13
  understand
• 40:14
  it
• 40:14
  correctly,
• 40:15
  Claude's
• 40:16
  team
• 40:16
  posted
• 40:17
  a
• 40:17
  screenshot
• 40:18
  of
• 40:18
  the
• 40:18
  top
• 40:18
  downloaded
• 40:19
  apps
• 40:20
  and
• 40:20
  they
• 40:20
  were
• 40:20
  all
• 40:20
  AI
• 40:21
  driven,
• 40:21
  but
• 40:21
  somehow
• 40:22
  Dick's
• 40:22
  Sporting
• 40:22
  Goods
• 40:23
  was
• 40:23
  in
• 40:23
  the
• 40:23
  mix.
• 40:24
  Am
• 40:24
  I
• 40:24
  correct?
• 40:25
  Yeah,
• 40:26
  I
• 40:26
  guess
• 40:26
  so.
• 40:26
  That
• 40:26
  part's
• 40:26
  a
• 40:26
  little
• 40:27
  unclear
• 40:27
  and
• 40:27
  fuzzy
• 40:27
  to
• 40:27
  me
• 40:28
  too.
• 40:28
  Yeah,
• 40:28
  yeah.
• 40:29
  Okay,
• 40:29
  so
• 40:29
  the
• 40:30
  comment
• 40:30
  section
• 40:30
  took
• 40:31
  off
• 40:31
  as.
• 40:31
  As
• 40:32
  one
• 40:32
  does,
• 40:33
  and
• 40:33
  then
• 40:33
  it
• 40:34
  caused
• 40:34
  even
• 40:34
  more
• 40:35
  buzz
• 40:35
  around
• 40:35
  why
• 40:36
  it's
• 40:36
  being
• 40:36
  downloaded
• 40:37
  and
• 40:37
  the
• 40:37
  features
• 40:37
  that
• 40:38
  people
• 40:38
  love
• 40:38
  and
• 40:39
  etc.
• 40:40
  And
• 40:40
  people
• 40:40
  went
• 40:41
  to
• 40:41
  download
• 40:41
  even
• 40:42
  more,
• 40:42
  as
• 40:42
  I
• 40:42
  will
• 40:43
  do
• 40:43
  after
• 40:43
  we
• 40:43
  finish
• 40:44
  the
• 40:44
  recording
• 40:44
  for
• 40:45
  this
• 40:45
  show.
• 40:46
  So
• 40:46
  what
• 40:46
  happens
• 40:46
  here
• 40:46
  in
• 40:47
  my
• 40:47
  mind
• 40:47
  is
• 40:47
  this
• 40:48
  is
• 40:48
  really
• 40:48
  just
• 40:48
  about
• 40:48
  consumer
• 40:49
  behavior,
• 40:49
  right?
• 40:49
  Curiosity
• 40:50
  creeps
• 40:51
  in
• 40:51
  from
• 40:51
  the
• 40:51
  masses.
• 40:53
  Everyone
• 40:53
  wants
• 40:54
  to
• 40:54
  know,
• 40:55
  why
• 40:55
  is
• 40:55
  a
• 40:55
  sporting
• 40:56
  goods
• 40:56
  store
• 40:56
  in
• 40:56
  the
• 40:57
  top
• 40:57
  Downloads
• 40:57
  with
• 40:58
  all
• 40:58
  LLMs
• 40:59
  outside
• 41:00
  of
• 41:00
  that?
• 41:00
  Right?
• 41:02
  Everyone
• 41:03
  wants
• 41:03
  to
• 41:03
  be
• 41:03
  part
• 41:03
  of
• 41:04
  what's
• 41:04
  trending.
• 41:04
  And
• 41:05
  then,
• 41:05
  voila,
• 41:05
  even
• 41:06
  more
• 41:06
  downloads.
• 41:07
  So
• 41:07
  the
• 41:07
  cool
• 41:08
  thing
• 41:08
  to
• 41:08
  me
• 41:08
  about
• 41:08
  this
• 41:09
  headline
• 41:09
  is
• 41:09
  it
• 41:09
  sounds
• 41:09
  like
• 41:10
  the
• 41:10
  quiet
• 41:10
  sort
• 41:11
  of
• 41:11
  unsexy
• 41:12
  work
• 41:12
  that's
• 41:12
  being
• 41:12
  done
• 41:13
  behind
• 41:13
  the
• 41:13
  scenes
• 41:14
  at
• 41:14
  Dick's
• 41:14
  to
• 41:15
  enhance
• 41:15
  their
• 41:15
  app
• 41:16
  drive.
• 41:16
  Their
• 41:16
  downloads,
• 41:18
  happen
• 41:18
  to
• 41:18
  meet
• 41:19
  one
• 41:19
  of
• 41:19
  those
• 41:19
  magical
• 41:20
  opportunity
• 41:20
  moments
• 41:22
  of
• 41:22
  a
• 41:22
  viral
• 41:23
  post,
• 41:23
  and
• 41:24
  then
• 41:24
  bam,
• 41:25
  they're
• 41:25
  even
• 41:25
  more
• 41:25
  popular.
• 41:26
  They
• 41:26
  were
• 41:26
  already
• 41:26
  in
• 41:27
  the
• 41:27
  top
• 41:27
  five.
• 41:27
  And
• 41:27
  we'll
• 41:28
  see
• 41:28
  what
• 41:28
  happens
• 41:28
  when
• 41:28
  we
• 41:29
  all
• 41:29
  start
• 41:29
  being
• 41:30
  paid
• 41:30
  for
• 41:30
  our
• 41:30
  walks.
• 41:31
  So,
• 41:31
  yeah,
• 41:32
  I
• 41:32
  like
• 41:33
  it.
• 41:33
  I
• 41:33
  think
• 41:33
  it's
• 41:33
  a
• 41:33
  fun
• 41:33
  story.
• 41:35
  Yeah.
• 41:35
  10
• 41:35
  cents
• 41:36
  a
• 41:36
  day,
• 41:36
  man.
• 41:36
  I'm
• 41:36
  all,
• 41:37
  I'm,
• 41:37
  you
• 41:37
  know,
• 41:38
  I'm
• 41:38
  a
• 41:38
  frugal
• 41:38
  guy,
• 41:39
  Jen.
• 41:39
  I'm
• 41:39
  all
• 41:39
  about
• 41:40
  getting
• 41:40
  $36
• 41:41
  a
• 41:41
  year
• 41:41
  for
• 41:42
  recording
• 41:42
  my
• 41:42
  fitness
• 41:43
  activity.
• 41:43
  Sure,
• 41:43
  why
• 41:44
  not?
• 41:44
  You
• 41:44
  know,
• 41:44
  of
• 41:44
  course
• 41:44
  that
• 41:45
  assumes
• 41:45
  I'm
• 41:45
  doing
• 41:45
  it
• 41:45
  every
• 41:45
  day,
• 41:46
  which
• 41:46
  is
• 41:47
  a
• 41:47
  high,
• 41:48
  which
• 41:48
  is
• 41:49
  not
• 41:49
  very
• 41:49
  likely
• 41:50
  thing
• 41:50
  to
• 41:50
  happen
• 41:51
  in
• 41:51
  my
• 41:51
  life.
• 41:51
  But.
• 41:52
  But
• 41:52
  yeah,
• 41:52
  the
• 41:52
  other
• 41:53
  thing
• 41:53
  that
• 41:53
  stands
• 41:53
  out
• 41:53
  for
• 41:53
  me
• 41:53
  too,
• 41:54
  Jen,
• 41:54
  is
• 41:54
  the
• 41:54
  data.
• 41:54
  You
• 41:55
  know,
• 41:55
  this
• 41:55
  is
• 41:55
  a
• 41:55
  great
• 41:56
  data
• 41:56
  play
• 41:56
  for
• 41:56
  Dick's
• 41:57
  Sporting
• 41:57
  Goods,
• 41:57
  particularly
• 41:58
  for,
• 41:58
  like
• 41:58
  we
• 41:59
  talked
• 41:59
  about,
• 41:59
  we
• 41:59
  talked
• 42:00
  about
• 42:00
  two
• 42:00
  headlines
• 42:00
  ago,
• 42:00
  retail
• 42:01
  media.
• 42:01
  You
• 42:02
  know,
• 42:02
  adding
• 42:02
  this
• 42:02
  kind
• 42:02
  of
• 42:02
  data
• 42:03
  from
• 42:03
  consumers
• 42:04
  gives
• 42:04
  Dick's
• 42:05
  even
• 42:05
  more
• 42:05
  data
• 42:06
  to
• 42:06
  refine
• 42:06
  their
• 42:06
  advertisements
• 42:07
  in
• 42:07
  what
• 42:08
  is
• 42:08
  quickly
• 42:08
  becoming,
• 42:08
  as
• 42:09
  you
• 42:09
  described
• 42:09
  it
• 42:09
  very
• 42:10
  well,
• 42:10
  the
• 42:10
  most
• 42:11
  important
• 42:11
  additional
• 42:12
  revenue
• 42:12
  stream
• 42:12
  for
• 42:13
  traditional
• 42:13
  bricks
• 42:14
  and
• 42:14
  mortar
• 42:14
  retailers
• 42:14
  to
• 42:15
  capitalize
• 42:15
  on.
• 42:15
  And
• 42:15
  so
• 42:16
  that's
• 42:16
  the
• 42:16
  real
• 42:17
  crux
• 42:17
  of
• 42:17
  what's
• 42:18
  going
• 42:18
  on
• 42:18
  here,
• 42:18
  is
• 42:18
  the
• 42:18
  data
• 42:19
  play.
• 42:19
  And
• 42:19
  getting
• 42:20
  people
• 42:20
  like
• 42:20
  yourselves,
• 42:21
  like
• 42:21
  me,
• 42:22
  to
• 42:22
  now
• 42:22
  be
• 42:22
  interested
• 42:23
  in
• 42:23
  the
• 42:23
  Dick's
• 42:23
  app
• 42:24
  and
• 42:24
  downloading
• 42:24
  it
• 42:24
  and
• 42:25
  potentially
• 42:25
  correlating
• 42:26
  it
• 42:26
  to
• 42:27
  our
• 42:27
  workout
• 42:27
  data
• 42:28
  is
• 42:29
  very,
• 42:29
  very
• 42:29
  valuable
• 42:30
  in
• 42:30
  the
• 42:30
  long
• 42:31
  run.
• 42:31
  So.
• 42:32
  All
• 42:32
  right,
• 42:33
  let's
• 42:33
  go
• 42:33
  to
• 42:33
  the
• 42:33
  lightning
• 42:34
  round.
• 42:34
  Jen,
• 42:35
  first
• 42:35
  question.
• 42:36
  St.
• 42:37
  Patrick's
• 42:37
  Day
• 42:37
  is
• 42:37
  less
• 42:37
  than
• 42:38
  one
• 42:38
  week
• 42:38
  away.
• 42:38
  What
• 42:39
  is
• 42:39
  your
• 42:39
  favorite
• 42:40
  St.
• 42:40
  Patrick's
• 42:40
  Day
• 42:40
  memory?
• 42:41
  I
• 42:41
  know
• 42:41
  you
• 42:42
  don't
• 42:42
  love
• 42:42
  it
• 42:42
  when
• 42:42
  I
• 42:42
  talk
• 42:43
  about
• 42:43
  my
• 42:43
  alma
• 42:44
  mater,
• 42:44
  Michigan
• 42:45
  State.
• 42:47
  Yeah,
• 42:47
  go
• 42:47
  ahead.
• 42:48
  And
• 42:49
  I
• 42:49
  don't
• 42:49
  try
• 42:50
  to
• 42:50
  bring
• 42:50
  this
• 42:50
  up
• 42:51
  in
• 42:51
  every
• 42:52
  episode
• 42:52
  we
• 42:52
  do,
• 42:53
  but
• 42:53
  it
• 42:53
  just
• 42:54
  magically
• 42:54
  happens.
• 42:55
  There's
• 42:55
  something
• 42:55
  about
• 42:56
  St.
• 42:56
  Patrick's
• 42:57
  Day
• 42:57
  and
• 42:57
  East
• 42:57
  Lansing
• 42:58
  that
• 42:58
  go
• 42:58
  really
• 42:58
  well
• 42:59
  together.
• 42:59
  So
• 42:59
  I
• 42:59
  would
• 43:00
  say
• 43:00
  my
• 43:00
  favorite
• 43:00
  memory
• 43:01
  would
• 43:01
  have
• 43:01
  to
• 43:02
  be.
• 43:03
  Cannot
• 43:04
  tell
• 43:04
  you
• 43:04
  which
• 43:04
  year,
• 43:05
  but
• 43:05
  it
• 43:05
  happens
• 43:05
  to
• 43:06
  get
• 43:06
  warm
• 43:06
  on
• 43:07
  St.
• 43:07
  Patrick's
• 43:07
  Day
• 43:07
  for
• 43:08
  the
• 43:08
  first
• 43:08
  time,
• 43:08
  everybody's
• 43:09
  out
• 43:09
  and
• 43:09
  about
• 43:10
  on
• 43:10
  campus.
• 43:11
  A
• 43:11
  lot
• 43:11
  of
• 43:11
  green
• 43:11
  beer,
• 43:13
  a
• 43:13
  lot
• 43:14
  of
• 43:14
  sort
• 43:14
  of
• 43:14
  sunny
• 43:15
  day
• 43:15
  drinking.
• 43:15
  Asleep
• 43:16
  by
• 43:16
  5pm
• 43:17
  in
• 43:17
  East
• 43:17
  Lansing.
• 43:18
  That
• 43:18
  definitely
• 43:19
  tops
• 43:19
  the
• 43:19
  charts
• 43:20
  for
• 43:20
  me.
• 43:21
  So
• 43:21
  your
• 43:21
  lightning
• 43:22
  round
• 43:22
  question,
• 43:22
  Chris,
• 43:24
  I
• 43:24
  can't
• 43:24
  wait
• 43:25
  to
• 43:25
  hear
• 43:25
  your
• 43:25
  answer
• 43:25
  on
• 43:26
  this.
• 43:26
  A
• 43:27
  penguin
• 43:27
  wandering
• 43:28
  away
• 43:28
  from
• 43:28
  its
• 43:29
  colony
• 43:29
  toward
• 43:30
  the
• 43:30
  mountains
• 43:31
  has
• 43:31
  gone
• 43:31
  viral
• 43:32
  online,
• 43:33
  and
• 43:33
  I
• 43:33
  did
• 43:33
  look
• 43:34
  up
• 43:34
  that
• 43:34
  meme,
• 43:35
  and
• 43:35
  the
• 43:35
  Internet
• 43:36
  is
• 43:36
  calling
• 43:36
  it
• 43:37
  the
• 43:37
  nihilist
• 43:38
  penguin.
• 43:39
  Chris,
• 43:40
  what
• 43:40
  in
• 43:40
  reit,
• 43:41
  in
• 43:41
  this
• 43:41
  retail
• 43:41
  world
• 43:42
  makes
• 43:42
  you
• 43:42
  feel
• 43:43
  like
• 43:43
  that
• 43:43
  nihilist
• 43:44
  penguin?
• 43:45
  Like
• 43:45
  a
• 43:45
  nihilist
• 43:45
  penguin?
• 43:46
  What
• 43:46
  makes
• 43:46
  me
• 43:46
  feel
• 43:46
  like
• 43:46
  a
• 43:46
  penguin?
• 43:47
  Jen?
• 43:47
  That's
• 43:47
  your
• 43:47
  question?
• 43:48
  That's
• 43:48
  what
• 43:48
  you're
• 43:48
  asking
• 43:48
  me?
• 43:49
  That
• 43:49
  is
• 43:49
  my
• 43:49
  question.
• 43:50
  What
• 43:50
  makes
• 43:51
  me
• 43:51
  feel
• 43:51
  like
• 43:51
  a
• 43:51
  penguin?
• 43:52
  Oh,
• 43:53
  my
• 43:53
  God.
• 43:54
  Off
• 43:54
  the
• 43:55
  top
• 43:55
  of
• 43:55
  my
• 43:55
  head,
• 43:55
  the
• 43:55
  only
• 43:55
  thing
• 43:55
  I
• 43:56
  can
• 43:56
  think
• 43:56
  of
• 43:56
  is
• 43:57
  my
• 43:57
  walk
• 43:58
  or
• 43:58
  my
• 43:58
  general
• 43:58
  gait.
• 43:59
  As
• 43:59
  I
• 43:59
  get
• 43:59
  older,
• 44:00
  I
• 44:00
  feel
• 44:00
  like
• 44:00
  I'm
• 44:00
  walking
• 44:00
  more
• 44:01
  like
• 44:01
  a
• 44:01
  penguin
• 44:01
  with
• 44:01
  each
• 44:02
  passing
• 44:02
  year,
• 44:02
  Jen.
• 44:03
  I
• 44:03
  feel
• 44:03
  like
• 44:04
  that's.
• 44:04
  That's
• 44:04
  what's
• 44:04
  going
• 44:05
  on
• 44:05
  for
• 44:05
  me.
• 44:05
  I'm
• 44:05
  kind
• 44:06
  of
• 44:06
  waddling
• 44:06
  as
• 44:07
  I
• 44:07
  get
• 44:07
  older,
• 44:07
  which
• 44:08
  is,
• 44:09
  well,
• 44:10
  nothing
• 44:10
  to
• 44:10
  think
• 44:11
  about.
• 44:11
  Not
• 44:12
  if
• 44:12
  you
• 44:12
  download
• 44:13
  the
• 44:13
  Move
• 44:13
  app
• 44:14
  from
• 44:14
  Dick
• 44:14
  Sporting
• 44:15
  Goods.
• 44:16
  Right?
• 44:16
  Yes,
• 44:16
  yes,
• 44:17
  yes,
• 44:17
  of
• 44:17
  course.
• 44:18
  That'll
• 44:18
  hurt
• 44:18
  my
• 44:19
  knee,
• 44:19
  and
• 44:19
  then
• 44:19
  I'll
• 44:19
  just
• 44:19
  be
• 44:20
  waddling
• 44:20
  with,
• 44:20
  you
• 44:21
  know,
• 44:21
  without
• 44:22
  any.
• 44:22
  Anything
• 44:23
  I
• 44:23
  could
• 44:23
  do
• 44:23
  about
• 44:23
  it,
• 44:23
  too.
• 44:24
  But.
• 44:24
  But.
• 44:24
  All
• 44:24
  right,
• 44:24
  Jen,
• 44:25
  since
• 44:25
  you
• 44:25
  brought
• 44:25
  up
• 44:26
  Michigan
• 44:26
  State,
• 44:27
  I
• 44:27
  was
• 44:27
  going
• 44:28
  to
• 44:28
  try
• 44:28
  to
• 44:28
  preempt
• 44:28
  you,
• 44:29
  but
• 44:29
  you
• 44:29
  preempted
• 44:30
  me,
• 44:30
  so
• 44:30
  March
• 44:31
  Madness
• 44:31
  is
• 44:32
  coming
• 44:32
  on
• 44:32
  very
• 44:33
  Fast
• 44:33
  here.
• 44:34
  What
• 44:34
  chances
• 44:35
  are
• 44:35
  you
• 44:35
  giving
• 44:35
  old
• 44:36
  Tom
• 44:36
  Izzo
• 44:36
  and
• 44:36
  your
• 44:37
  Spartans
• 44:37
  this
• 44:37
  year?
• 44:39
  It's
• 44:39
  always
• 44:40
  hard
• 44:40
  to
• 44:40
  count
• 44:40
  Izzo
• 44:41
  out
• 44:41
  in
• 44:41
  March.
• 44:43
  Yeah,
• 44:43
  it
• 44:43
  is
• 44:43
  for
• 44:43
  sure.
• 44:44
  But
• 44:44
  I
• 44:44
  did
• 44:44
  watch
• 44:45
  that
• 44:45
  loss
• 44:45
  to
• 44:45
  Michigan.
• 44:46
  What
• 44:46
  was
• 44:46
  it
• 44:47
  this
• 44:47
  weekend?
• 44:47
  This
• 44:47
  past
• 44:48
  weekend,
• 44:48
  actually.
• 44:49
  Yeah,
• 44:49
  that
• 44:50
  was
• 44:50
  really,
• 44:50
  really
• 44:51
  tough.
• 44:51
  I
• 44:51
  thought
• 44:51
  we
• 44:52
  had
• 44:52
  them
• 44:52
  this
• 44:52
  time.
• 44:53
  Close
• 44:53
  enough,
• 44:53
  but
• 44:54
  not
• 44:54
  a
• 44:54
  win.
• 44:55
  So
• 44:56
  I'll
• 44:57
  give
• 44:57
  them
• 44:57
  a
• 44:57
  solid
• 44:57
  chance.
• 44:58
  I'm
• 44:58
  not
• 44:58
  going
• 44:58
  to
• 44:58
  give
• 44:58
  it
• 44:58
  a
• 44:59
  percentage
• 44:59
  here.
• 44:59
  I'll
• 44:59
  put
• 44:59
  them
• 45:00
  in
• 45:00
  the
• 45:00
  middle
• 45:00
  of
• 45:00
  my
• 45:00
  bracket
• 45:01
  as
• 45:01
  the
• 45:01
  winner
• 45:01
  every
• 45:02
  single
• 45:02
  time.
• 45:03
  But
• 45:03
  my
• 45:04
  husband's
• 45:04
  a
• 45:04
  Nebraska
• 45:05
  fan.
• 45:05
  They
• 45:05
  are
• 45:06
  looking
• 45:06
  pretty,
• 45:06
  pretty
• 45:07
  great
• 45:07
  this
• 45:07
  year.
• 45:07
  It's
• 45:07
  been
• 45:07
  a
• 45:08
  fun
• 45:08
  story.
• 45:09
  We're
• 45:09
  also
• 45:11
  watching
• 45:11
  Illinois.
• 45:12
  I'm
• 45:12
  from
• 45:12
  Illinois,
• 45:13
  so
• 45:13
  it'll
• 45:13
  be
• 45:13
  a
• 45:14
  Big
• 45:14
  Ten
• 45:14
  year
• 45:15
  for
• 45:15
  basketball,
• 45:15
  I
• 45:15
  hope,
• 45:16
  and
• 45:17
  I'm
• 45:17
  going
• 45:18
  to
• 45:18
  give
• 45:18
  is
• 45:18
  a
• 45:18
  shot.
• 45:19
  So
• 45:19
  probability.
• 45:20
  Probably.
• 45:21
  Probably
• 45:21
  they
• 45:21
  make
• 45:22
  the
• 45:22
  Final
• 45:22
  Four.
• 45:22
  What
• 45:22
  are
• 45:22
  you
• 45:23
  giving
• 45:23
  it?
• 45:23
  What
• 45:23
  are
• 45:23
  you
• 45:23
  giving
• 45:23
  it?
• 45:24
  20%.
• 45:25
  50%.
• 45:26
  Oh,
• 45:26
  come
• 45:26
  on,
• 45:27
  Jen.
• 45:27
  Did
• 45:27
  you
• 45:28
  say
• 45:28
  20?
• 45:29
  Yeah,
• 45:29
  20.
• 45:29
  Of
• 45:30
  course
• 45:30
  I
• 45:30
  did.
• 45:30
  Yeah.
• 45:31
  They
• 45:32
  just
• 45:32
  lost
• 45:32
  to
• 45:32
  Michigan.
• 45:34
  Well,
• 45:34
  whatever.
• 45:34
  March
• 45:35
  is
• 45:35
  different.
• 45:35
  We
• 45:35
  can't
• 45:35
  lose
• 45:36
  three
• 45:36
  times
• 45:36
  to
• 45:36
  Michigan.
• 45:38
  Okay,
• 45:38
  85.
• 45:39
  85%.
• 45:40
  All
• 45:41
  right,
• 45:41
  you
• 45:41
  heard
• 45:41
  it
• 45:41
  here,
• 45:41
  folks.
• 45:42
  You
• 45:42
  heard
• 45:42
  it
• 45:42
  here.
• 45:42
  85%.
• 45:43
  Michigan
• 45:43
  State
• 45:44
  is
• 45:44
  in
• 45:44
  the
• 45:44
  Final
• 45:44
  Four.
• 45:45
  All
• 45:45
  right,
• 45:45
  I'm
• 45:46
  loyal
• 45:46
  from.
• 45:48
  All
• 45:48
  right,
• 45:49
  so,
• 45:50
  Chris,
• 45:50
  Friday,
• 45:51
  this
• 45:51
  Friday
• 45:52
  is
• 45:52
  Friday
• 45:52
  the
• 45:53
  13th.
• 45:54
  Are
• 45:54
  you
• 45:54
  superstitious
• 45:55
  at
• 45:55
  all?
• 45:55
  Or
• 45:56
  is
• 45:56
  there
• 45:56
  one
• 45:56
  thing
• 45:57
  you
• 45:57
  just
• 45:58
  sort
• 45:58
  of
• 45:58
  won't
• 45:58
  mess
• 45:59
  with
• 45:59
  just
• 45:59
  in
• 46:00
  case?
• 46:01
  Oh,
• 46:01
  that's
• 46:01
  interesting.
• 46:02
  How
• 46:02
  superstitious
• 46:02
  am
• 46:03
  I?
• 46:03
  You
• 46:03
  know,
• 46:04
  believe
• 46:04
  it
• 46:04
  or
• 46:04
  not,
• 46:04
  I'm
• 46:05
  not
• 46:05
  superstitious
• 46:06
  about
• 46:06
  Friday
• 46:06
  the
• 46:06
  13th.
• 46:07
  I've
• 46:07
  never
• 46:07
  even
• 46:07
  seen
• 46:07
  a
• 46:08
  Friday
• 46:08
  the
• 46:08
  13th
• 46:08
  movie.
• 46:09
  Not
• 46:09
  a
• 46:09
  single
• 46:10
  one,
• 46:10
  if
• 46:10
  you
• 46:10
  can
• 46:10
  believe
• 46:10
  that.
• 46:12
  Which
• 46:12
  is
• 46:12
  surprising
• 46:12
  given
• 46:13
  my
• 46:13
  love
• 46:13
  of
• 46:13
  movies.
• 46:13
  But
• 46:14
  I
• 46:14
  don't
• 46:14
  like
• 46:14
  horror
• 46:14
  movies
• 46:14
  at
• 46:15
  all.
• 46:16
  But
• 46:16
  I
• 46:16
  will
• 46:16
  say
• 46:16
  this.
• 46:17
  I
• 46:17
  always
• 46:17
  knock
• 46:18
  on
• 46:18
  wood.
• 46:19
  You
• 46:19
  know,
• 46:19
  if
• 46:19
  somebody
• 46:19
  says
• 46:20
  something,
• 46:20
  I'm
• 46:20
  always
• 46:20
  knocking
• 46:21
  on.
• 46:21
  What?
• 46:21
  You
• 46:21
  do
• 46:21
  the
• 46:21
  same
• 46:22
  thing.
• 46:22
  Yeah,
• 46:22
  I
• 46:23
  do.
• 46:23
  I
• 46:23
  do.
• 46:23
  Yeah.
• 46:24
  I'm
• 46:24
  always
• 46:24
  knocking
• 46:25
  on
• 46:25
  wood.
• 46:25
  I
• 46:25
  don't
• 46:25
  know
• 46:25
  why,
• 46:26
  but.
• 46:26
  So
• 46:26
  I
• 46:26
  must
• 46:26
  be
• 46:26
  superstitious
• 46:27
  to
• 46:27
  some
• 46:28
  degree,
• 46:28
  you
• 46:29
  know,
• 46:29
  for
• 46:29
  that
• 46:29
  reason.
• 46:30
  So,
• 46:30
  producer
• 46:31
  Ella,
• 46:31
  how
• 46:32
  superstitious
• 46:33
  are
• 46:33
  you?
• 46:33
  Yeah,
• 46:33
  I'm
• 46:34
  pretty
• 46:34
  superstitious,
• 46:35
  I'd
• 46:35
  say.
• 46:35
  Back
• 46:35
  in
• 46:36
  my
• 46:36
  sports
• 46:36
  days,
• 46:36
  I
• 46:37
  was
• 46:37
  athlete.
• 46:38
  Yes.
• 46:38
  Wearing
• 46:39
  the
• 46:39
  same
• 46:39
  ponytails.
• 46:40
  I
• 46:40
  was
• 46:40
  doing
• 46:40
  my
• 46:40
  makeup
• 46:41
  the
• 46:41
  same
• 46:41
  way.
• 46:41
  But
• 46:42
  when
• 46:42
  it
• 46:42
  comes
• 46:42
  to
• 46:42
  Friday
• 46:42
  the
• 46:43
  13th,
• 46:43
  I
• 46:44
  kind
• 46:44
  of
• 46:44
  think
• 46:44
  it's
• 46:44
  a
• 46:44
  mindset,
• 46:45
  like
• 46:45
  the
• 46:45
  voodoo,
• 46:46
  the.
• 46:46
  You
• 46:47
  know,
• 46:47
  if
• 46:47
  you
• 46:47
  think
• 46:48
  it's
• 46:48
  going
• 46:48
  to
• 46:48
  be
• 46:48
  bad,
• 46:48
  it
• 46:49
  might
• 46:49
  be
• 46:49
  bad.
• 46:49
  All
• 46:50
  right,
• 46:50
  Ella,
• 46:50
  so
• 46:51
  let's
• 46:51
  bring
• 46:51
  you
• 46:51
  in
• 46:51
  again.
• 46:52
  So
• 46:52
  what,
• 46:52
  what
• 46:53
  headline
• 46:53
  won
• 46:53
  the
• 46:53
  show
• 46:53
  for
• 46:54
  you?
• 46:54
  I'm
• 46:54
  thinking
• 46:55
  I
• 46:55
  told
• 46:55
  everyone,
• 46:56
  folks,
• 46:56
  I
• 46:56
  told
• 46:56
  everyone
• 46:57
  that
• 46:57
  I
• 46:57
  had
• 46:57
  no
• 46:57
  idea
• 46:57
  which
• 46:57
  way
• 46:58
  Ella
• 46:58
  was
• 46:58
  going
• 46:58
  to
• 46:58
  go
• 46:58
  here.
• 46:59
  And
• 46:59
  so
• 46:59
  I
• 46:59
  was
• 46:59
  watching
• 46:59
  her
• 46:59
  response
• 47:01
  in
• 47:01
  the
• 47:01
  zoom
• 47:02
  as
• 47:02
  we
• 47:02
  were
• 47:02
  doing
• 47:02
  the
• 47:02
  headlines.
• 47:03
  And
• 47:03
  so
• 47:03
  I
• 47:03
  was
• 47:03
  thinking,
• 47:04
  I'm
• 47:04
  thinking
• 47:04
  you're
• 47:04
  going
• 47:04
  with
• 47:05
  Dick's
• 47:05
  Sporting
• 47:05
  Goods.
• 47:05
  Is
• 47:05
  that
• 47:06
  the
• 47:06
  one
• 47:06
  you're
• 47:06
  going
• 47:06
  with?
• 47:06
  Yep,
• 47:07
  you
• 47:07
  are
• 47:07
  correct,
• 47:08
  Chris.
• 47:08
  But
• 47:09
  I'm
• 47:09
  giving
• 47:09
  myself
• 47:10
  two
• 47:10
  answers
• 47:10
  here
• 47:11
  because
• 47:11
  from
• 47:11
  a
• 47:11
  producer
• 47:12
  perspective,
• 47:13
  I
• 47:13
  think
• 47:14
  the
• 47:14
  best
• 47:14
  nuggets
• 47:14
  from
• 47:15
  today
• 47:15
  was
• 47:15
  100%
• 47:16
  headline
• 47:16
  number
• 47:16
  three
• 47:17
  with
• 47:17
  your
• 47:18
  banter
• 47:18
  about
• 47:18
  Kroger.
• 47:19
  And
• 47:19
  I
• 47:19
  think
• 47:19
  I
• 47:20
  don't
• 47:20
  have
• 47:20
  an
• 47:20
  opinion
• 47:20
  on
• 47:21
  this,
• 47:21
  but
• 47:21
  I
• 47:21
  think
• 47:21
  overall
• 47:22
  this
• 47:22
  will
• 47:22
  spark
• 47:22
  some
• 47:22
  really
• 47:23
  good
• 47:23
  conversation
• 47:23
  throughout
• 47:24
  the
• 47:24
  industry.
• 47:25
  So
• 47:25
  that's
• 47:25
  my
• 47:25
  producer
• 47:26
  pick,
• 47:27
  My
• 47:27
  Gen
• 47:27
  Z
• 47:27
  pick.
• 47:28
  Yes,
• 47:28
  take
• 47:28
  Sporting
• 47:29
  Goods.
• 47:29
  I
• 47:30
  think
• 47:30
  it's
• 47:30
  incredibly
• 47:31
  interesting
• 47:32
  how
• 47:32
  much
• 47:33
  the
• 47:33
  Internet
• 47:33
  can
• 47:33
  redirect
• 47:34
  attention.
• 47:35
  So
• 47:35
  having
• 47:35
  this,
• 47:36
  this
• 47:36
  move
• 47:36
  app
• 47:37
  go
• 47:37
  go
• 47:38
  crazy
• 47:38
  on
• 47:39
  social
• 47:39
  media.
• 47:39
  And
• 47:40
  one
• 47:40
  viral
• 47:41
  screenshot.
• 47:41
  A
• 47:41
  good
• 47:41
  review.
• 47:42
  Someone
• 47:42
  talking
• 47:42
  about
• 47:43
  it
• 47:43
  on
• 47:43
  TikTok
• 47:44
  gets
• 47:44
  it
• 47:44
  to
• 47:44
  the
• 47:45
  top
• 47:45
  of
• 47:45
  the
• 47:45
  charts.
• 47:46
  And
• 47:46
  I
• 47:46
  agree
• 47:47
  with
• 47:47
  you,
• 47:47
  Jen.
• 47:47
  I'm
• 47:48
  definitely
• 47:48
  going
• 47:48
  to
• 47:48
  download
• 47:48
  it
• 47:49
  because
• 47:49
  I
• 47:49
  need
• 47:49
  a
• 47:49
  good
• 47:49
  incentive
• 47:51
  to
• 47:51
  get
• 47:51
  myself
• 47:51
  to
• 47:52
  go
• 47:52
  work
• 47:52
  out.
• 47:52
  So
• 47:52
  those
• 47:53
  are
• 47:53
  my
• 47:53
  picks
• 47:53
  for
• 47:53
  the
• 47:53
  week.
• 47:54
  That
• 47:54
  was
• 47:54
  going
• 47:54
  to
• 47:54
  be
• 47:54
  my
• 47:55
  question
• 47:55
  if
• 47:55
  you
• 47:55
  actually
• 47:55
  went
• 47:56
  out
• 47:56
  and
• 47:56
  downloaded
• 47:56
  yet
• 47:57
  Ella.
• 47:57
  So.
• 47:57
  Or
• 47:57
  if
• 47:57
  you
• 47:57
  are
• 47:58
  planning
• 47:58
  to
• 47:58
  so.
• 47:58
  Yes,
• 47:59
  so.
• 47:59
  God,
• 47:59
  all
• 47:59
  our
• 48:00
  Dick
• 48:00
  Sporting
• 48:00
  Goods
• 48:00
  fans
• 48:01
  are
• 48:01
  going
• 48:01
  to
• 48:01
  be
• 48:01
  loving
• 48:01
  this
• 48:02
  show.
• 48:02
  Oh,
• 48:02
  my
• 48:02
  gosh.
• 48:03
  All
• 48:03
  right,
• 48:03
  on
• 48:03
  that
• 48:03
  note,
• 48:04
  happy
• 48:04
  birthday
• 48:05
  to
• 48:05
  Thora
• 48:05
  Birch,
• 48:06
  Terrence
• 48:07
  Howard
• 48:07
  and
• 48:07
  to
• 48:07
  the
• 48:08
  man
• 48:08
  who
• 48:08
  played
• 48:08
  Peter
• 48:08
  Thiel
• 48:09
  in
• 48:09
  the
• 48:09
  Social
• 48:09
  Network,
• 48:10
  Wallace
• 48:11
  Langham.
• 48:11
  And
• 48:12
  remember,
• 48:12
  if
• 48:12
  you
• 48:12
  can
• 48:12
  only
• 48:12
  read
• 48:13
  or
• 48:13
  listen
• 48:13
  to
• 48:13
  one
• 48:13
  retail
• 48:14
  blog
• 48:14
  in
• 48:14
  the
• 48:14
  business,
• 48:14
  make
• 48:15
  it
• 48:15
  Omnitok.
• 48:16
  Our
• 48:16
  Fast
• 48:16
  Five
• 48:16
  podcast
• 48:17
  is
• 48:17
  the
• 48:17
  quickest,
• 48:17
  fastest
• 48:18
  rundown
• 48:18
  of
• 48:18
  all
• 48:19
  the
• 48:19
  week's
• 48:19
  top
• 48:19
  news
• 48:19
  news
• 48:19
  and
• 48:20
  our
• 48:20
  daily
• 48:20
  newsletter,
• 48:20
  the
• 48:21
  Retail
• 48:21
  Daily
• 48:21
  Minute,
• 48:21
  tells
• 48:22
  you
• 48:22
  all
• 48:22
  you
• 48:22
  need
• 48:22
  to
• 48:22
  know
• 48:22
  each
• 48:22
  day
• 48:23
  to
• 48:23
  stay
• 48:23
  on
• 48:23
  top
• 48:24
  of
• 48:24
  your
• 48:24
  game
• 48:24
  as
• 48:24
  a
• 48:24
  retail
• 48:25
  executive
• 48:25
  and
• 48:25
  also
• 48:25
  regularly
• 48:26
  feature
• 48:26
  special
• 48:26
  content
• 48:27
  that
• 48:27
  is
• 48:27
  exclusive
• 48:28
  to
• 48:28
  us
• 48:28
  and
• 48:28
  that
• 48:28
  we
• 48:29
  all
• 48:29
  take
• 48:29
  a
• 48:29
  lot
• 48:29
  of
• 48:29
  pride
• 48:29
  in
• 48:30
  doing
• 48:30
  just
• 48:30
  for
• 48:30
  you.
• 48:31
  Thanks
• 48:31
  as
• 48:31
  always
• 48:31
  for
• 48:31
  listening
• 48:32
  in.
• 48:32
  Please
• 48:32
  remember
• 48:32
  to
• 48:32
  like
• 48:32
  and
• 48:32
  leave
• 48:33
  us
• 48:33
  a
• 48:33
  review
• 48:33
  wherever
• 48:33
  you
• 48:34
  happen
• 48:34
  to
• 48:34
  listen
• 48:34
  to
• 48:34
  your
• 48:34
  podcast
• 48:35
  or
• 48:35
  on
• 48:35
  YouTube.
• 48:36
  You
• 48:36
  can
• 48:36
  follow
• 48:36
  us
• 48:36
  today
• 48:36
  by
• 48:37
  simply
• 48:37
  going
• 48:37
  to
• 48:37
  YouTube.com
• 48:39
  omnitalk
• 48:40
  retail
• 48:41
  rte,
• 48:42
  aka
• 48:42
  Jed.
• 48:43
  If
• 48:43
  people
• 48:43
  want
• 48:44
  to
• 48:44
  get
• 48:44
  in
• 48:44
  touch
• 48:44
  with
• 48:44
  you,
• 48:44
  there
• 48:45
  are
• 48:45
  lists
• 48:45
  listening
• 48:45
  to
• 48:45
  this
• 48:45
  podcast.
• 48:46
  Want
• 48:47
  to
• 48:47
  pick
• 48:47
  your
• 48:47
  brain
• 48:47
  or
• 48:48
  anyone
• 48:48
  at
• 48:48
  the
• 48:48
  team
• 48:48
  at
• 48:49
  J
• 48:49
  Recruiting.
• 48:49
  What's
• 48:50
  the
• 48:50
  best
• 48:50
  way
• 48:50
  for
• 48:50
  them
• 48:50
  to
• 48:51
  do
• 48:51
  that?
• 48:52
  They
• 48:52
  can
• 48:52
  always
• 48:53
  find
• 48:53
  us@jrecruitingservices.com
• 48:55
  they
• 48:56
  can
• 48:56
  also
• 48:56
  find
• 48:56
  me
• 48:57
  and
• 48:57
  the
• 48:57
  company
• 48:58
  on
• 48:58
  LinkedIn.
• 48:59
  So
• 48:59
  Jen
• 48:59
  is
• 48:59
  J,
• 49:00
  E,
• 49:00
  N,
• 49:00
  N2N's
• 49:01
  Chris
• 49:02
  Han,
• 49:03
  H
• 49:03
  A
• 49:03
  H
• 49:04
  N
• 49:04
  and
• 49:04
  then
• 49:05
  J
• 49:05
  recruiting
• 49:05
  services
• 49:06
  on
• 49:06
  LinkedIn.
• 49:06
  We
• 49:07
  spend
• 49:07
  a
• 49:07
  lot
• 49:07
  of
• 49:07
  time
• 49:07
  there,
• 49:08
  being
• 49:08
  in
• 49:08
  the
• 49:08
  recruiting
• 49:08
  space.
• 49:10
  All
• 49:10
  right,
• 49:11
  well,
• 49:11
  that
• 49:11
  concludes
• 49:11
  today's
• 49:12
  show.
• 49:12
  Like
• 49:13
  I
• 49:13
  said
• 49:13
  at
• 49:13
  the
• 49:13
  outset,
• 49:13
  we'll
• 49:13
  be
• 49:14
  back
• 49:14
  in
• 49:14
  two
• 49:14
  weeks
• 49:14
  where
• 49:15
  I'll
• 49:15
  be
• 49:15
  broadcasting
• 49:16
  live
• 49:16
  from
• 49:17
  shop
• 49:17
  talk
• 49:17
  spring
• 49:18
  2026.
• 49:19
  So
• 49:19
  on
• 49:19
  behalf
• 49:19
  of
• 49:20
  all
• 49:20
  of
• 49:20
  us
• 49:20
  here,
• 49:20
  on
• 49:20
  behalf
• 49:21
  of
• 49:21
  Jen,
• 49:21
  producer
• 49:22
  Ella
• 49:22
  and
• 49:22
  myself,
• 49:23
  as
• 49:23
  always,
• 49:23
  be
• 49:24
  careful
• 49:24
  out.