Lift-Off 2025 Preview - Killing Seasonality (Base Coat Marketing)
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Summary
In this episode of the Contractor Secrets podcast, Tanner Mullen and Austin Houser discuss strategies for overcoming the seasonal challenges faced by painting contractors. They emphasize the importance of proactive planning, understanding buyer intent, and diversifying marketing channels to ensure consistent business growth. Austin shares insights on leveraging B2B opportunities and the significance of measuring marketing effectiveness. The conversation highlights the need for contractors to take action and implement strategies that will lead to long-term…
The skinny
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