Latest / Juicy Scoop with Heather McDonald / Donald Trump and Apprentice in Wonderland
Transcript
- 0:00Speaker 1: The car is beautiful. Where did you end up going
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- 0:26Speaker 1: Dundale Cars. You couldn't possibly go anywhere else. Heather MacDonald
- 0:33Speaker 1: has got the Juicy Scoop. When you're on the road,
- 0:38Speaker 1: when you're on the go.
- 0:40Speaker 3: Juicy Scoop is the show to know. She talks Hollywood tales,
- 0:44Speaker 3: her real life, Mr.
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- 0:50Speaker 2: Fast to the number one tabloid real life podcast.
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- 0:57Speaker 1: Heather MacDonald. Juicy Scoop. Hello, and welcome to Juicy Scoop. Well,
- 1:03Speaker 1: I'm excited for you guys to hear this interview. This
- 1:05Speaker 1: is return guest author Ramin Seytoudai. He was on previously
- 1:09Speaker 1: when we talked about his book, Ladies Who Punch, which
- 1:12Speaker 1: was all the behind the scenes juicy stories about The View. Well,
- 1:15Speaker 1: now he's done it for The Apprentice. The book is
- 1:18Speaker 1: Apprentice in Wonderland, and you guys are going to love it.
- 1:22Speaker 1: It's very juicy and very interesting. Let's get into it.
- 1:26Speaker 1: How are you? How are you?
- 1:27Speaker 3: I'm great, Heather. Thank you so much. You were so
- 1:29Speaker 3: kind to my first book and I'm really, really excited
- 1:31Speaker 3: to talk to you about this one.
- 1:33Speaker 1: Well, it was such a fun book, all the, and
- 1:35Speaker 1: if you haven't read that one, go get it. Cause
- 1:37Speaker 1: you guys will love it. It's just, so what made you,
- 1:40Speaker 1: you also are, you know, right for variety and many other, um,
- 1:45Speaker 1: you know, outlets, what made you decide to kind of
- 1:48Speaker 1: tackle the apprentice?
- 1:51Speaker 3: So you and I are both huge apprentice fans. We
- 1:53Speaker 3: love the show. And when I was in my twenties,
- 1:56Speaker 3: I actually was covering the show at Newsweek. I was
- 1:59Speaker 3: a young reporter at Newsweek and I would watch the show.
- 2:02Speaker 3: It was very aspirational and it taught a lot of
- 2:06Speaker 3: people about business or so it said it did. And
- 2:09Speaker 3: you could really imagine yourself being on the show competing,
- 2:11Speaker 3: trying to win Donald Trump's approval. And at the time,
- 2:14Speaker 3: being a young reporter, I would always call Trump Tower
- 2:17Speaker 3: and Donald Trump loved doing press so much. He would
- 2:19Speaker 3: always get on the phone with me. He talked to me.
- 2:21Speaker 3: He'd answer my questions. And so we kind of developed
- 2:24Speaker 3: a connection back then. And I always thought about the show,
- 2:28Speaker 3: you know, as he became president, as things changed in
- 2:30Speaker 3: our country, I always thought about the show and how
- 2:32Speaker 3: influential it was to Donald Trump's story, but also how
- 2:36Speaker 3: entertaining it was. It's a really good reality show.
- 2:38Speaker 1: Well, I'm like you, you know, with the age of
- 2:41Speaker 1: my kids, this was one of the shows that one
- 2:44Speaker 1: of the first shows that we could kind of watch
- 2:46Speaker 1: like as a family and like that and Shark Tank.
- 2:49Speaker 1: or like our favorite shows. And, you know, when it
- 2:53Speaker 1: first started out, it was regular people. And you get
- 2:55Speaker 1: into that with, what's his name? Rancic, who, you know,
- 2:59Speaker 1: Mary Julia.
- 2:59Speaker 3: Bill Rancic, yes.
- 3:00Speaker 1: And then I feel like, how many seasons was it
- 3:03Speaker 1: then just all celebrity? Because didn't it never went back
- 3:06Speaker 1: to regular people after a while?
- 3:08Speaker 3: It was seven regular and then seven celebrity. And they
- 3:12Speaker 3: actually needed the celebrities because it was kind of during
- 3:14Speaker 3: the era of Dancing with the Stars, and skating with celebrities.
- 3:18Speaker 3: And there was all this reality, because celebrities used to
- 3:20Speaker 3: be very scared to do reality back in the early
- 3:22Speaker 3: days of reality. And then when it became okay for
- 3:25Speaker 3: celebrities to do reality, they needed to jumpstart The Apprentice.
- 3:29Speaker 3: There was questions about the ratings. It wasn't doing that
- 3:31Speaker 3: well with the regular people. People had lost interest in
- 3:34Speaker 3: the show. And so when they surrounded Trump with all
- 3:36Speaker 3: these celebrities and had Joan and Melissa Rivers screaming about
- 3:40Speaker 3: how Melissa had been.
- 3:42Speaker 1: Fired- And that was that was the first time I
- 3:47Speaker 1: saw like what a mama bear Joan was with Melissa.
- 3:52Speaker 1: And now I knew Melissa personally, but at the time
- 3:55Speaker 1: I didn't. And I was like, oh, my God, this
- 3:57Speaker 1: is amazing. But I can totally see it as a mom, too,
- 4:00Speaker 1: of why when they did this together, that was that
- 4:03Speaker 1: was so good.
- 4:04Speaker 3: Yeah. And all of that, I talked to a lot
- 4:07Speaker 3: of producers and contestants. All of that was unscripted. It
- 4:09Speaker 3: was real. Joan Rivers was very upset that Melissa was
- 4:12Speaker 3: fired and lost her temper and stormed out of Trump
- 4:15Speaker 3: Tower with Melissa in solidarity. And so surrounding Donald Trump
- 4:19Speaker 3: with all these celebrities ended up making the show continue
- 4:23Speaker 3: to be successful for seven more seasons. And there's just
- 4:26Speaker 3: so many hilarious moments of Trump interacting in the boardroom
- 4:29Speaker 3: with these celebrities or celebrities trying to win his favor.
- 4:32Speaker 3: And it was a winning formula. It really worked on
- 4:35Speaker 3: reality TV.
- 4:36Speaker 1: I remember, okay, so we always, you know, I loved
- 4:38Speaker 1: it too. And I was always like, God, if I
- 4:40Speaker 1: ever got on a show, I would rather do Apprentice
- 4:44Speaker 1: than Dancing with the Stars or certainly more than I'd
- 4:47Speaker 1: ever want to do like Amazing Race or like physically
- 4:50Speaker 1: like really taxing. But then I was auditioning for the
- 4:54Speaker 1: original talk and I was- Oh, you were?
- 4:58Speaker 3: I didn't know that.
- 4:59Speaker 2: Yeah.
- 4:59Speaker 1: So I like, it was, you know, I was on
- 5:01Speaker 1: Chelsea Lately, but my agent was like, you know, there's
- 5:05Speaker 1: an all day testing thing for the talk. And it
- 5:08Speaker 1: actually fell on a day that like we were not
- 5:11Speaker 1: working or we were on a hiatus. So I was like, okay,
- 5:14Speaker 1: legally and morally, like I'm not lying to anybody. We'll
- 5:17Speaker 1: see if I get this show. So it was like
- 5:20Speaker 1: an all day matching and in walks Sharon Osbourne and
- 5:25Speaker 1: then in walks Holly Robinson-Pete. And they did not get
- 5:30Speaker 1: along on The Apprentice, at least from what I saw.
- 5:34Speaker 3: They didn't get along.
- 5:35Speaker 1: Holy shit. Like what is going to happen here? But
- 5:39Speaker 1: I remember Sharon Osbourne, I started asking all the questions
- 5:42Speaker 1: and she was like, oh my God, you know, you
- 5:46Speaker 1: have to do your own hair and makeup unless you
- 5:48Speaker 1: hire someone to come meet you in New York at
- 5:49Speaker 1: 5 a.m. You're working all day long to put these
- 5:53Speaker 1: events together. And then I was also like, now, is
- 5:57Speaker 1: it true that you're really calling your friends for money
- 5:59Speaker 1: and favors like in real time? What is the answer
- 6:02Speaker 1: to that one? Because remember, they'd be like, we're putting
- 6:05Speaker 1: on an event for whatever. I'm going to call Toby Keith.
- 6:10Speaker 1: Or do you kind of like let them know prior, hey,
- 6:12Speaker 1: I'm going on this show in a month. I might
- 6:15Speaker 1: be calling you for a favor. What did you learn?
- 6:18Speaker 3: They would flag that they would call people. But in
- 6:20Speaker 3: order to get on the show, the celebrities were grilled
- 6:23Speaker 3: about who their friends were. And it was actually a
- 6:25Speaker 3: way to get more famous people on the show, either
- 6:28Speaker 3: on the phone or in a cameo. And they use
- 6:31Speaker 3: that as a criteria for deciding which celebrities would make
- 6:34Speaker 3: the cut and which ones wouldn't. So it was definitely
- 6:37Speaker 3: a criteria to get on the Celebrity Apprentice. And a
- 6:39Speaker 3: lot of celebrities wanted to be on the show because
- 6:41Speaker 3: it gave them such a publicity boost. People were watching
- 6:44Speaker 3: the show on Sunday nights on NBC. There were two
- 6:47Speaker 3: hour block episodes. The boardroom scenes were really long and
- 6:51Speaker 3: did well on social media. And so it was seen as.
- 6:54Speaker 3: maybe a little bit more highbrow than some of the
- 6:57Speaker 3: other reality TV shows because it was aspirational, right? It
- 7:00Speaker 3: was like about business. It was about trying to succeed
- 7:03Speaker 3: in the boardroom. It was about trying to raise money
- 7:05Speaker 3: for charity. So it had kind of a smarter element
- 7:08Speaker 3: to it than say Dancing with the Stars, which was
- 7:10Speaker 3: just about how good you could dance with your ballroom dancer.
- 7:15Speaker 1: That's a really great point too, because it's like whatever you...
- 7:19Speaker 1: whatever celebrity background, whatever made you a star, everybody, you know,
- 7:23Speaker 1: wants to prove that they're not dumb when you're in
- 7:25Speaker 1: the arts. You're not just a dumb country singer. You're
- 7:27Speaker 1: not just a hot pinup girl, whatever. And so by
- 7:31Speaker 1: being like, okay, let me see if I can actually
- 7:34Speaker 1: pull off a great event or make a lot of money. You're,
- 7:37Speaker 1: you're right. And I'm looking back and I don't really
- 7:40Speaker 1: remember anybody, even if there was drama where it like
- 7:44Speaker 1: being on the show hurt them, it only helped them
- 7:47Speaker 1: and only made them more known and had a, maybe
- 7:51Speaker 1: a memeable moment, but like, yeah, that is very true.
- 7:54Speaker 3: Here's Morgan told me that when he did the show,
- 7:57Speaker 3: cause he was the winner of the first season of
- 7:59Speaker 3: Celebrity Apprentice, He was on America's Got Talent, right? But
- 8:03Speaker 3: people didn't know him in the same way. After he
- 8:05Speaker 3: won The Apprentice, he said people would recognize him on
- 8:07Speaker 3: the street. It helped him get Larry King's job on
- 8:10Speaker 3: CNN because they realized this Brit was a winner. He
- 8:14Speaker 3: had survived in Donald Trump's boardroom. And it gave him
- 8:17Speaker 3: a whole new level of fame that he didn't have
- 8:20Speaker 3: previously to being on the show.
- 8:22Speaker 1: I also loved that he used his kids. As someone
- 8:26Speaker 1: now who has, you know, my son who you just saw,
- 8:30Speaker 1: you know, works with me, especially he's got one year
- 8:32Speaker 1: left of college, but then after that, he will work
- 8:35Speaker 1: with us in a higher capacity. Having your kids like
- 8:37Speaker 1: be part of your business and the fact that they,
- 8:41Speaker 1: you know, were good at that too, because they had
- 8:43Speaker 1: all gone to college, they'd all had learned. So I
- 8:47Speaker 1: liked that the kids were featured. And I remember- being
- 8:49Speaker 1: on Chelsea lately and she wasn't, she wasn't watching the show.
- 8:52Speaker 1: And I was like pitching some sketch about the apprentice.
- 8:55Speaker 1: And I, all of a sudden I just could do,
- 8:57Speaker 1: you know, Ivanka's, you know, voice, which was always like,
- 9:02Speaker 1: very like, thank you. We are in front of the
- 9:06Speaker 1: Nabisco center. As you know, it is an amazing cracker.
- 9:10Speaker 1: And today your challenge is to introduce the new red
- 9:15Speaker 1: pepper Nabisco cracker. Like it was hilarious. It's always stuff
- 9:18Speaker 1: like that. And, you know, I loved her style and
- 9:22Speaker 1: that she was so fashionable. So it was always fun
- 9:24Speaker 1: to have her. And then those board meeting moments were so, yeah,
- 9:30Speaker 1: they were so fun. And then, you know, so there
- 9:32Speaker 1: was a time when there was, you know, so much
- 9:37Speaker 1: controversy going on in our country that you'd be like, oh,
- 9:41Speaker 1: but remember how fun that was? And like the theme
- 9:44Speaker 1: song of like money, money, money. I mean, it's, I
- 9:48Speaker 1: wish they could, in doing your research, did they ever
- 9:51Speaker 1: try to bring it back in some capacity without him
- 9:56Speaker 1: and who would maybe be that new host?
- 10:00Speaker 4: Christmas shopping has already started in our house. My daughter
- 10:04Speaker 4: is so organized, already planning Christmas gifts from Macaulay. Hair
- 10:08Speaker 4: care for her aunt and a fab fragrance for her bestie.
- 10:11Speaker 4: But the apple doesn't fall far from the tree. I'm
- 10:13Speaker 4: an early bird, buying one present a week from now
- 10:15Speaker 4: till Christmas, which makes budgeting less stressful. I can buy
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- 10:23Speaker 4: click and collect.
- 10:24Speaker 1: So easy.
- 10:25Speaker 4: Gifts they'll cherish at prices you'll love.
- 10:30Speaker 2: I'm Darman, and this is What Happens Next. Each week
- 10:33Speaker 2: on the show, I sit down with extraordinary people who
- 10:36Speaker 2: have faced tremendous setbacks, and yet somehow have found a
- 10:41Speaker 2: way to turn them into their greatest strengths.
- 10:43Speaker 3: Life is one long lesson of chaos. I'm heading to
- 10:47Speaker 3: the Emmys, and I have police complaints filed against me.
- 10:50Speaker 3: When your free will was about to be taken from you,
- 10:52Speaker 3: what would you do if it was given back?
- 10:54Speaker 2: Where did that need come from, where you thought that
- 10:57Speaker 2: you had to succeed in order to feel loved?
- 11:00Speaker 3: He said, I have a work dad. I need a
- 11:01Speaker 3: home dad. What happens next? When I came in, he
- 11:04Speaker 3: started crying. Everybody in life encounters hardships.
- 11:07Speaker 2: What defines them is not those hard moments that they
- 11:10Speaker 2: go through. It's about what happens next.
- 11:13Speaker 1: I decided to risk it all.
- 11:14Speaker 3: I realized how valuable every day was. You're worth the work.
- 11:17Speaker 5: Listen, Dara, I'm not going to pull punches.
- 11:19Speaker 1: You can use your voice even if it's shaped.
- 11:22Speaker 2: The stories are different, but the impact is the same.
- 11:25Speaker 2: Only one question matters. What happens next?
- 11:36Speaker 3: So one of the revelations of my book that I
- 11:38Speaker 3: learned in reporting the book was that when Donald Trump
- 11:40Speaker 3: ran for president, he actually wanted Ivanka to replace him.
- 11:44Speaker 3: And he wanted Ivanka to run the boardroom. And he
- 11:46Speaker 3: wanted Eric and Don Jr. to be the judges sitting
- 11:49Speaker 3: by her side. And NBC thought the show needed to
- 11:53Speaker 3: go in a different direction. They were concerned because the
- 11:55Speaker 3: Trump family was entering into politics. And so they actually
- 11:58Speaker 3: brought in Arnold Schwarzenegger, who didn't do that well on
- 12:01Speaker 3: the show.
- 12:01Speaker 1: Oh, I remember that. That was when they did it
- 12:03Speaker 1: in L.A., right? Oh yeah, that was just not it.
- 12:08Speaker 3: His catchphrase was you're terminated. And also Martha Stewart tried
- 12:10Speaker 3: to do The Apprentice back in 2005. Remember when she
- 12:13Speaker 3: came out of jail?
- 12:14Speaker 1: Is that when Bethany Frankel was on it?
- 12:18Speaker 3: That's how Bethany Frankel became famous. She was the runner
- 12:20Speaker 3: up that season. And so other people have tried to
- 12:23Speaker 3: do the show, but for whatever reason, Donald Trump is
- 12:25Speaker 3: the only person who successfully hosted the show. And I
- 12:28Speaker 3: think it's because he's so good at improv. He's so
- 12:30Speaker 3: good at the back and forth. He takes himself very
- 12:33Speaker 3: seriously on the show, but also really likes the contestants.
- 12:36Speaker 3: And one of the, I have a whole chapter about
- 12:38Speaker 3: the Martha Stewart season and why it was such a
- 12:40Speaker 3: huge failure, but Martha wasn't actually that interested in the contestants.
- 12:43Speaker 3: She wasn't that engaged in the contestants. She didn't really
- 12:46Speaker 3: understand like what the point of any of it was.
- 12:49Speaker 3: And she also was wearing an ankle bracelet because she
- 12:51Speaker 3: was under house arrest. So she couldn't spend that much
- 12:54Speaker 3: time on the set. So she wasn't like Trump loved
- 12:58Speaker 3: hanging out with the contestants. He'd do all these challenges
- 13:00Speaker 3: and rewards and invite them over to dinner. But for Martha,
- 13:03Speaker 3: it was just a job. It wasn't her life. And
- 13:05Speaker 3: for Donald Trump, being the host of The Apprentice was
- 13:07Speaker 3: his life. He loved it. He thrived on it. It
- 13:10Speaker 3: was like the greatest gift for him.
- 13:12Speaker 1: Yes. I mean, it's true when you see some, and
- 13:15Speaker 1: it's the same thing with anybody like, you know, and
- 13:17Speaker 1: who really loves the job or not, especially like it's
- 13:19Speaker 1: a talk show or something. And you know, when someone's
- 13:22Speaker 1: just like cashing a check or their agent talked them
- 13:24Speaker 1: into doing it, whether it's a celebrity that gets a
- 13:27Speaker 1: podcast that doesn't last or, you know, you're like, oh,
- 13:30Speaker 1: I can see why that didn't last. You weren't into it.
- 13:32Speaker 1: Someone talked you into doing it. But with the Martha
- 13:35Speaker 1: Stewart one, so it was only the one season and
- 13:38Speaker 1: that was the Bethany season, correct?
- 13:40Speaker 3: Yeah. It was the Bethany season and Bethany couldn't win
- 13:43Speaker 3: that season because she had dated the son of one
- 13:46Speaker 3: of the judges. And so they were worried it would
- 13:50Speaker 3: be scandalous if she ended up winning. So she ended
- 13:52Speaker 3: up being the runner up and then she ended up
- 13:55Speaker 3: making millions and millions of dollars. So they clearly picked
- 13:57Speaker 3: the wrong winner. But the other real legacy of the
- 14:01Speaker 3: Martha Stewart version was that Martha had her daughter Alexis on.
- 14:04Speaker 3: And when Donald Trump saw that, he realized he'd been
- 14:08Speaker 3: toying with it, but he realized that this could really
- 14:10Speaker 3: be a stepping stone for his children because they hadn't
- 14:13Speaker 3: been in front of the cameras. They hadn't been famous.
- 14:16Speaker 3: They were more private.
- 14:17Speaker 1: Oh, so wait. Okay, so the apprentice started and in
- 14:20Speaker 1: the beginning, the first season, he didn't feature the kids?
- 14:23Speaker 3: No, it was George and Carolyn. Remember those two?
- 14:26Speaker 1: No.
- 14:26Speaker 3: They were his advisors. Carolyn was a blonde in her
- 14:30Speaker 3: 30s that worked in the Trump organization. And George was
- 14:32Speaker 3: an older attorney that worked with Trump for years. And
- 14:36Speaker 3: they were just his employees that he picked at random.
- 14:38Speaker 3: and said, you know, Mark Burnett came in, pitched the show.
- 14:41Speaker 3: I need two people to be on the ground with
- 14:43Speaker 3: the contestants. I'm too busy. And so he brought in
- 14:46Speaker 3: these two associates and Carolyn actually became really, really famous
- 14:49Speaker 3: on the show. People really liked her. She was a
- 14:52Speaker 3: cool handed woman in the boardroom, a young woman that
- 14:56Speaker 3: kept up with Trump. But when he decided to bring
- 14:59Speaker 3: Ivanka in, Carolyn got the ax and they fired her.
- 15:03Speaker 3: And Ivanka then came in and replaced her.
- 15:06Speaker 2: Oh, OK.
- 15:07Speaker 1: So, okay, that's interesting. So that's how he kind of
- 15:10Speaker 1: got the idea of like, why am I not using
- 15:13Speaker 1: my own kids? Yeah. And I also remember, so then
- 15:18Speaker 1: when Bethany, there's like a clip going around. So Bethany
- 15:21Speaker 1: gets her own talk show and she has Martha come on.
- 15:24Speaker 1: And it's kind of a really funny thing because she's like,
- 15:26Speaker 1: you know, basically like, you didn't like me. And she's like, no,
- 15:30Speaker 1: I didn't. I didn't find you like it's like I
- 15:32Speaker 1: can't remember what it was like.
- 15:34Speaker 3: No, it's insane. Martha's like, I didn't like you. And
- 15:36Speaker 3: that is the exact reason why Martha Stewart didn't succeed
- 15:39Speaker 3: as host of The Apprentice, because she didn't like the contestants.
- 15:42Speaker 3: She wanted nothing to do with them. She thought she
- 15:43Speaker 3: was regal and above them. And for Trump, he was
- 15:47Speaker 3: smart in that he used the contestants to promote the
- 15:49Speaker 3: Trump brand. So he would bring on the contestants like
- 15:52Speaker 3: Bill Rancic. And then they would go on a roadshow
- 15:54Speaker 3: together and they travel together. And Trump knew that every
- 15:56Speaker 3: time Bill did an interview, he could talk about how
- 15:59Speaker 3: great Trump was. And it was an extension of his brand.
- 16:02Speaker 3: And it also allowed him to bring in more attention,
- 16:05Speaker 3: to bring in more advertising, to be at the center
- 16:06Speaker 3: of the media. So Trump, even though all these apprentice
- 16:09Speaker 3: winners were supposed to go work for Donald Trump, he
- 16:11Speaker 3: really employed them as publicists and spokespeople for the Trump organization.
- 16:15Speaker 3: And they were supposed to be running like the company
- 16:17Speaker 3: as a president, but they were really there to like
- 16:19Speaker 3: bolster Trump's image.
- 16:21Speaker 1: So you said there was seven seasons of regular people,
- 16:24Speaker 1: seven seasons of celebrities. How many years? Because I guess
- 16:30Speaker 1: there was maybe two seasons a year. Like how many
- 16:33Speaker 1: years did this show go on for? And from what
- 16:36Speaker 1: to what?
- 16:37Speaker 3: It was from 2004 to 2015. Wow. And it was
- 16:40Speaker 3: in the early days of reality TV. And the one
- 16:43Speaker 3: other really interesting thing was that Trump's payment structure was
- 16:48Speaker 3: very different. So they paid him initially $ 25, 000 an episode
- 16:52Speaker 3: for season one. But Mark Burnett, who had been an
- 16:55Speaker 3: early adopter to reality TV, obviously created Survivor, had this
- 16:59Speaker 3: idea that he could get the money from product placement.
- 17:02Speaker 3: So when they sold the show to NBC, he said,
- 17:05Speaker 3: you guys will give Donald Trump a low salary. But
- 17:09Speaker 3: if this becomes successful, we get to keep all the
- 17:12Speaker 3: product placement revenue. And at the time, Jeff Zucker was
- 17:15Speaker 3: running NBC and didn't really understand what that was worth.
- 17:18Speaker 3: And so Mark Burnett and Donald Trump split every dollar
- 17:21Speaker 3: they made from every advertiser that came on the show.
- 17:24Speaker 3: So car would come on, Lexus would come on, they
- 17:26Speaker 3: would pay them. Donald Trump said $ 5 million and Burnett
- 17:30Speaker 3: would take two and a half million and Trump would
- 17:31Speaker 3: take two and a half million. So he ended up
- 17:33Speaker 3: making $ 213 million on the apprentice for those 14 seasons,
- 17:37Speaker 3: but it wasn't necessarily through his hosting salary. It was
- 17:40Speaker 3: through this backdoor product placement salary that he was getting.
- 17:44Speaker 3: And now of course, networks are much sadder and they
- 17:46Speaker 3: would never give that money away. But Donald Trump being
- 17:48Speaker 3: sort of in the early days of reality TV was
- 17:51Speaker 3: able to cash in on on all those. That's why,
- 17:55Speaker 3: like a lot of the episodes were you're talking about
- 17:57Speaker 3: like Nabisco or Avon.
- 17:58Speaker 1: Yeah, it worked out perfectly.
- 18:00Speaker 3: That's why they were so complimentary to all these brands,
- 18:02Speaker 3: because they were basically running an advertising company where they
- 18:06Speaker 3: were raking in the money, doing these tasks and bringing
- 18:10Speaker 3: in Mattel or bringing in Pepsi or bringing in whatever
- 18:13Speaker 3: brand it was. to have the contestants vie for that
- 18:16Speaker 3: brand's approval, but also to get the paychecks.
- 18:20Speaker 1: What was some like juicy scoop that kind of, that
- 18:25Speaker 1: I may have not heard of that you uncovered in
- 18:28Speaker 1: covering this subject?
- 18:31Speaker 3: So what was really interesting to me was the reason
- 18:36Speaker 3: why Celebrity Apprentice happened was because of the writer's strike
- 18:40Speaker 3: in 2008. And so NBC had actually canceled the show.
- 18:44Speaker 1: So from 2004 and five and six, it was on
- 18:47Speaker 1: with the regular people and then it got canceled.
- 18:50Speaker 3: They didn't announce it, but it was canceled. I talked
- 18:53Speaker 3: to the executive behind that and he told me it
- 18:55Speaker 3: was canceled. They were done with it. They were going
- 18:57Speaker 3: to move on. And then the writers went on strike
- 19:00Speaker 3: in 2008. And because they went on strike, NBC didn't
- 19:03Speaker 3: have any programming. And so that's when Ben Silverman, who
- 19:06Speaker 3: came in as the new head of the network, came
- 19:08Speaker 3: up with the idea to put celebrities in the boardroom
- 19:10Speaker 3: with Trump. And Trump actually was reluctant initially because Mark
- 19:14Speaker 3: Burnett didn't think he'd want to share the spotlight with anyone.
- 19:18Speaker 3: But they talked to him. They convinced him. They told
- 19:20Speaker 3: him it was basically like he'd be getting his own
- 19:23Speaker 3: Sunday night movie, two hour blocks of The Apprentice. And
- 19:26Speaker 3: he was talked into it. And he wasn't initially enthusiastic
- 19:29Speaker 3: about the celebrities because he didn't know who a lot
- 19:31Speaker 3: of them were. But once he realized the show was
- 19:33Speaker 3: working and the ratings went back up, he became very,
- 19:35Speaker 3: very excited.
- 19:37Speaker 1: So go ahead.
- 19:39Speaker 3: The other thing that I uncovered that was really interesting
- 19:41Speaker 3: is that Trump loved the boardroom. It was his favorite
- 19:44Speaker 3: part of the show. And so we kept asking the
- 19:46Speaker 3: producers to make the boardroom longer and longer. So initially,
- 19:50Speaker 3: even though on TV, it's like 10 minutes, 15 minutes,
- 19:53Speaker 3: sometimes he would go on for four hours talking to
- 19:56Speaker 3: the contestants, holding court, being dramatic, asking questions. He just
- 20:00Speaker 3: really loved that opportunity to have improv. And he, he,
- 20:04Speaker 3: One of the arguments of the book is that he
- 20:05Speaker 3: really is an actor. He was playing this part and
- 20:08Speaker 3: it kind of melded with his personality, but he loved
- 20:11Speaker 3: the boardroom scenes. And at one point he even wanted
- 20:13Speaker 3: to tell Mark Burnett to just make the show about
- 20:15Speaker 3: the boardroom, which didn't make any sense because you'd have
- 20:17Speaker 3: to have the contestants competing to win something. But the
- 20:20Speaker 3: boardrooms kept getting longer and longer and longer as they
- 20:24Speaker 3: were filming the show.
- 20:26Speaker 1: And did he have any say in the final edits?
- 20:29Speaker 3: He was an executive producer. He didn't really get too
- 20:32Speaker 3: involved in the editing because he deferred to Mark Burnett.
- 20:36Speaker 3: But he liked to say that he had final say
- 20:38Speaker 3: over the winners. And so sometimes the network would give
- 20:40Speaker 3: him notes and they'd say, fire this person, fire that person.
- 20:43Speaker 3: And then he would go rogue in the boardroom and
- 20:46Speaker 3: just decide to fire someone else based on how they
- 20:48Speaker 3: answered his questions. Or he would play mind games with
- 20:51Speaker 3: them or quiz them or try to see how brutal
- 20:54Speaker 3: they were in terms of attacking their other contestants. And
- 20:56Speaker 3: he liked to test people to see if they would
- 20:59Speaker 3: deliver and perform for him.
- 21:01Speaker 1: Um, going back to when you said about the writer's strike,
- 21:05Speaker 1: I've mentioned this briefly on my show, but when I
- 21:08Speaker 1: started on Chelsea lately, um, I was there from the
- 21:11Speaker 1: beginning to the end, seven and a half years. And, um,
- 21:15Speaker 1: only like a month or two in the writer's actor
- 21:20Speaker 1: strike happened. And, um, I was a member of the writers,
- 21:26Speaker 1: the writers, and they had to come in legally and say,
- 21:28Speaker 1: if you'd like to join your comrades on the picket,
- 21:32Speaker 1: whatever you can, but you don't have to. And I,
- 21:35Speaker 1: you know, and I'm like, well, no, I'm not going
- 21:37Speaker 1: to like, this is my, my job that provides for
- 21:40Speaker 1: my family. But we were the only game in town
- 21:44Speaker 1: because we were on cable and we were not writers guild.
- 21:47Speaker 1: We were on E. And so Tonight Show, David Letterman,
- 21:51Speaker 1: all those shows, everything went off and we had just started.
- 21:55Speaker 1: And I really believe that a big part of the success,
- 21:59Speaker 1: the luck of the timing of people getting used to
- 22:04Speaker 1: this different format of a late night show, which wasn't
- 22:07Speaker 1: Chelsea just doing a long monologue of jokes. You would
- 22:10Speaker 1: see the monologue topical jokes among different people and improv-ing
- 22:15Speaker 1: and all that stuff. And it was a really unique
- 22:17Speaker 1: a unique thing that, that people really liked. And I
- 22:20Speaker 1: think that, you know, it is interesting. And I, I
- 22:23Speaker 1: remember when, um, the COVID stuff started and I called, um,
- 22:29Speaker 1: I was talking to two of the executive producers who
- 22:32Speaker 1: then produced David Spade show at the time, which is
- 22:35Speaker 1: very similar. I can't remember what it was called, but
- 22:37Speaker 1: it was David Spade show. And, um, And they hadn't
- 22:43Speaker 1: put me on because they were like, you're too familiar
- 22:46Speaker 1: and we don't want this to look like Chelsea Lately.
- 22:48Speaker 1: So finally I got a date to go on and
- 22:51Speaker 1: then they shut down the show. Like the date was
- 22:53Speaker 1: literally like March 23rd and we shut down March 20th.
- 22:57Speaker 1: But I remember, you know, they didn't know how long
- 22:59Speaker 1: they'd be shut down. But I remember I wrote them
- 23:01Speaker 1: and I was like, remember, this is what popped off
- 23:05Speaker 1: Chelsea Lately. If there's any way that you guys could
- 23:08Speaker 1: get around and still film, you'll be the only game
- 23:11Speaker 1: in town. Well, of course you couldn't, you know, with
- 23:14Speaker 1: the government and stuff. But like, that is one of
- 23:17Speaker 1: the reasons why I think like even my podcast kind
- 23:20Speaker 1: of popped off a lot is because a lot of
- 23:23Speaker 1: people were like, oh, we're told we can't work, then
- 23:25Speaker 1: we won't work. And I was like, well, I'm still working.
- 23:28Speaker 1: I'm going to still put out a show. And there
- 23:30Speaker 1: were a few podcasts that did that, that never missed
- 23:33Speaker 1: a beat. And so it is really kind of interesting
- 23:35Speaker 1: to looking back in entertainment, like when you're the only
- 23:39Speaker 1: game in town, like people get into it. And once
- 23:42Speaker 1: they're into it, they, they don't really leave.
- 23:46Speaker 3: And if it hadn't been for the strike, the apprentice
- 23:48Speaker 3: probably would have been canceled. So you would not have
- 23:50Speaker 3: had this continuation of the show. Donald Trump at the
- 23:53Speaker 3: time was thinking about maybe hosting a talk show, which
- 23:55Speaker 3: I don't think would have necessarily played to strengths or
- 23:58Speaker 3: doing something different. He was trying to get on Fox business,
- 24:01Speaker 3: maybe with his own show. But the show had run
- 24:03Speaker 3: its course. And if it wasn't for the strike, there
- 24:05Speaker 3: would have been no Celebrity Apprentice.
- 24:08Speaker 1: So because it was reality, they were able to do it. Okay, cool. Now,
- 24:13Speaker 1: what about the rumors of Aubrey O'Day having a romance
- 24:18Speaker 1: with Donald Trump Jr. that we've heard a lot about?
- 24:22Speaker 3: So I actually have some new information about that. I
- 24:25Speaker 3: interviewed Clay Aiken, who was a contestant on that season.
- 24:29Speaker 3: And Clay talks about how Audrey was texting Don Jr.
- 24:35Speaker 3: throughout the tasks and had his number. And therefore, he
- 24:40Speaker 3: always suspected that there was something going on. Then she
- 24:44Speaker 3: told him they were having an affair. And so she
- 24:49Speaker 3: confirmed it to him. And I actually talked to Donald
- 24:52Speaker 3: Trump about it. I asked him about it. And he
- 24:54Speaker 3: also said he'd heard those rumors, but he hadn't heard
- 24:56Speaker 3: the song that Audrey had written about Don Jr. So
- 25:00Speaker 3: she hasn't been that about it because she wrote a
- 25:02Speaker 3: whole song i don't have you heard the song when
- 25:04Speaker 3: did that come out it came out like a few
- 25:07Speaker 3: years ago it's a not a good song.
- 25:09Speaker 1: I remember the way i first heard about it is
- 25:11Speaker 1: she was like doing a live podcast at like an
- 25:14Speaker 1: improv as a guest and that is where she basically
- 25:18Speaker 1: didn't say the name but people put two and two
- 25:20Speaker 1: together and.
- 25:22Speaker 3: Then in the song it's dtj so okay Donald Trump Jr.
- 25:29Speaker 3: So it's like not discreet at all. It's like, who
- 25:32Speaker 3: could that possibly, who else has those initials? But so
- 25:36Speaker 3: on the podcast, she revealed that she was having an
- 25:38Speaker 3: affair with someone on the show.
- 25:39Speaker 1: Yeah, it was, it was something like, she, she basically
- 25:43Speaker 1: said she worked on something and it was the boss's son. And,
- 25:49Speaker 1: you know, there were, there were moments where like, it
- 25:52Speaker 1: was kind of hot the way she described it, not
- 25:54Speaker 1: that I'm for affairs, but like whatever. I just remember
- 25:57Speaker 1: seeing bits and pieces and people put it together based
- 25:59Speaker 1: on the timeline and her career and whatever. And she
- 26:03Speaker 1: was still like mom about it. But now she's like,
- 26:05Speaker 1: you know, I'm sure she would share everything. And, and,
- 26:09Speaker 1: you know, now he's divorced and engaged to someone else.
- 26:11Speaker 1: And so it's like, Yeah. Did that happen? Yeah, probably did,
- 26:15Speaker 1: you know, and I don't think it's people care that
- 26:19Speaker 1: much about it, but that, that it was revealed that, yeah,
- 26:22Speaker 1: you know, like any keep some people get together while
- 26:25Speaker 1: on the job, you know, whether it's a fake, fake
- 26:28Speaker 1: business or a TV show or whatever, you.
- 26:30Speaker 3: Know, Although as a judge, you probably shouldn't be doing
- 26:33Speaker 3: that with one of your contestants. Cause I wonder how
- 26:35Speaker 3: it's skewed as judging. You're supposed to be impartial if
- 26:38Speaker 3: you're there judging.
- 26:39Speaker 1: How did she do in it? Did she still get fired?
- 26:43Speaker 3: She got fired, but they kept her on for a
- 26:44Speaker 3: very long time. She actually ended up becoming one of
- 26:46Speaker 3: the breakout stars that season because there was so much
- 26:49Speaker 3: drama surrounding her. So even though Donald Trump would always
- 26:52Speaker 3: say he had the final say, they did reward contestants
- 26:56Speaker 3: who created a lot of drama and were perceived as
- 26:59Speaker 3: being good for ratings. So she cried and she would
- 27:01Speaker 3: get into fights and she and Arsenio Hall didn't get along.
- 27:04Speaker 3: And there was always something going on with her, but
- 27:07Speaker 3: she created great reality TV and it was something the
- 27:09Speaker 3: producers milked for ratings.
- 27:11Speaker 1: So, I mean, you know, as far as like winning
- 27:14Speaker 1: the challenges and stuff, how much of that was really
- 27:17Speaker 1: real and how much was we're going to let them
- 27:19Speaker 1: win because their team has, you know, the people that
- 27:23Speaker 1: were more interesting in that are, you know, charting better
- 27:26Speaker 1: with fans that are more, you know, you're more attracted
- 27:28Speaker 1: to watching them.
- 27:30Speaker 3: So the challenges are real because there was always a
- 27:32Speaker 3: monetary value attached to them or some sort of way
- 27:35Speaker 3: in which you judge who the winner was. There was
- 27:37Speaker 3: one season where Later on, and I talked to one
- 27:40Speaker 3: of the contestants issues in a non-celebrity version of the
- 27:43Speaker 3: show where they moved to Los Angeles for a season
- 27:46Speaker 3: because they were really hurting with the ratings. And they
- 27:49Speaker 3: asked her to throw a competition and she actually threw
- 27:52Speaker 3: it and they said they would protect her. And then
- 27:53Speaker 3: Donald Trump fired this contestant. And they had to come
- 27:57Speaker 3: back and offer her like to make amends for that,
- 27:59Speaker 3: because according to FCC guidelines, you're not allowed to do that.
- 28:02Speaker 3: You can't fix a reality show. That's illegal. They could,
- 28:05Speaker 3: they could accrue fines or she could have sued them.
- 28:08Speaker 3: So they went back and fixed that. But for the
- 28:10Speaker 3: most part.
- 28:11Speaker 1: Wait, now you can't say who that is.
- 28:14Speaker 3: Her name was Jen Hoffman. Oh, okay. And she's not
- 28:18Speaker 3: a known contestant. She was one of the regular people.
- 28:22Speaker 1: Got it.
- 28:23Speaker 3: But she talked to me for this book and she
- 28:25Speaker 3: explained how disorienting it was for her because she was
- 28:29Speaker 3: basically promised immunity. And then when she threw the competition
- 28:34Speaker 3: on purpose, they got rid of her because Donald Trump
- 28:37Speaker 3: hadn't been told that this deal had been struck by
- 28:40Speaker 3: one of the producers.
- 28:42Speaker 1: Oh, okay. But do you think with the celebrities, that
- 28:46Speaker 1: didn't matter as much, even if it was maybe not
- 28:50Speaker 1: completely authentic?
- 28:51Speaker 3: Probably not, but I don't think they were throwing the competitions.
- 28:54Speaker 3: I think that when Mark Burnett created the show and
- 28:57Speaker 3: on Survivor 2, there's been some contestants who have speculated
- 29:00Speaker 3: that the producers favored contestants. And that I think is true,
- 29:04Speaker 3: but I don't think that they would throw the results.
- 29:06Speaker 3: But there was always the ability to... when a team lost,
- 29:09Speaker 3: then choose the person on that team who is the
- 29:12Speaker 3: least interesting for TV to fire. So they could still
- 29:15Speaker 3: game it by firing the person. Maybe let's say they
- 29:18Speaker 3: lost the challenge and it was because Dennis Rodman was
- 29:21Speaker 3: drunk the first season, right? He was dealing with sobriety.
- 29:24Speaker 3: Donald Trump told me they wouldn't fire Dennis Rodman because
- 29:27Speaker 3: he was such good TV. He'd fire someone else to
- 29:29Speaker 3: the point that it was, you know, people were like
- 29:31Speaker 3: incredulous about it. They're like, how can you not get
- 29:33Speaker 3: rid of him? He's not even sober. And Donald Trump
- 29:37Speaker 3: would Keep him around for the ratings.
- 29:40Speaker 1: And also, the winner, now I'm remembering it, if they
- 29:48Speaker 1: did the commercial for Nabisco's new cracker, then the Nabisco
- 29:52Speaker 1: people would kind of decide which commercial was better. So,
- 29:56Speaker 1: you know.
- 29:57Speaker 3: But I don't think they were fixing that. I think
- 30:00Speaker 3: that was real. The Nabisco people.
- 30:01Speaker 1: Yeah, that's what I'm saying. Now I'm looking back thinking, oh, okay,
- 30:04Speaker 1: it probably wasn't, you know, at all. So let's get
- 30:08Speaker 1: into what was the story of Joan Rivers and the
- 30:11Speaker 1: poker player and Melissa? Because I can't remember. I just
- 30:15Speaker 1: remember Melissa had like a broken leg or a boot on.
- 30:20Speaker 1: And it was like hobbling out and her mom freaking out.
- 30:23Speaker 1: And it's like, just remind us of that like iconic scene.
- 30:26Speaker 3: Yeah. So Annie Duke was the poker player and she,
- 30:30Speaker 3: in the boardroom, they ganged up on Melissa and they
- 30:33Speaker 3: basically convinced Donald Trump to fire Melissa. And Joan was
- 30:37Speaker 3: so upset that she thought that she was betrayed because
- 30:42Speaker 3: they got rid of her daughter. And so she flipped
- 30:45Speaker 3: out and then Melissa was screaming and then Joan was screaming.
- 30:48Speaker 3: And so on TV and Donald Trump and I talked
- 30:51Speaker 3: about this, he still remember that boardroom on TV, like
- 30:54Speaker 3: the entire boardroom was shaking because Melissa was outside in
- 30:56Speaker 3: the lobby with her crutch because she had hurt her
- 30:59Speaker 3: leg screaming about how she was leaving and she wasn't
- 31:01Speaker 3: going to do her exit interview. And then Joan joined
- 31:04Speaker 3: in and she left the apartment because they were all
- 31:05Speaker 3: living in this apartment or staying in this apartment. She
- 31:08Speaker 3: left the apartment and came down and they both left together.
- 31:11Speaker 3: So it was a very dramatic moment. And again, it
- 31:14Speaker 3: wasn't scripted. That just is how it unraveled because Joan
- 31:17Speaker 3: was such a mama bear and so protective of her daughter.
- 31:20Speaker 3: But it was a moment that really cemented the celebrity
- 31:23Speaker 3: edition of the series because it was something that everyone
- 31:25Speaker 3: talked about. And we're still talking about it all these
- 31:27Speaker 3: years later. And Joan credited the show with really giving
- 31:30Speaker 3: her a career resurgence. It helped her get Fashion Police.
- 31:33Speaker 3: It helped her work, continue to work. And she talks
- 31:36Speaker 3: about it in her documentary. It was a real booster
- 31:38Speaker 3: career because when you won the Celebrity Apprentice, people then
- 31:43Speaker 3: thought you were really popular. There was a whole new
- 31:45Speaker 3: wave of audiences, younger audiences watched the show and it
- 31:48Speaker 3: really allowed her to have another act in her career.
- 31:51Speaker 1: Oh, that's right. She won.
- 31:54Speaker 3: She beat the poker player. She beat the poker player. Yeah.
- 31:58Speaker 1: And they do a big, they did a big reveal
- 32:00Speaker 1: with like a live audience, right? Just like they used
- 32:04Speaker 1: to do on Survivor, which I don't really watch anymore,
- 32:05Speaker 1: so I don't know if they still do that. But
- 32:06Speaker 1: I remember they would do that. And then they would
- 32:09Speaker 1: show it look like a campfire and then it would
- 32:11Speaker 1: be the– I actually like chills remembering. It was so good.
- 32:16Speaker 1: It's like a bummer that we don't have something like
- 32:19Speaker 1: that where– because we have so many choices of things
- 32:23Speaker 1: to watch.
- 32:23Speaker 3: Yeah. There's a lot of options. So then there's not
- 32:26Speaker 3: the one thing that all of America tuned into. But
- 32:29Speaker 3: back then, the entire country would watch Survivor, the Survivor
- 32:33Speaker 3: finale to see Richard Hatch become the first winner or
- 32:36Speaker 3: the entire country watched Bill Rancic defeat Kwame Jackson and
- 32:40Speaker 3: become the first real apprentice winner and get to work
- 32:43Speaker 3: for Donald Trump and get to pick which project. And yes,
- 32:46Speaker 3: it was live because they were scared it would leak
- 32:48Speaker 3: if they taped it. And there was an audience that
- 32:50Speaker 3: saw the winner. They were worried that it would leak
- 32:53Speaker 3: to the press, which it probably would have.
- 32:56Speaker 1: And didn't Joan Rivers and Donald Trump have a, did
- 32:59Speaker 1: they ever have like a real friendship prior to her
- 33:02Speaker 1: being on The Apprentice?
- 33:03Speaker 3: They were both New Yorkers and they both were in
- 33:06Speaker 3: the same circles, but they weren't, The Apprentice really brought
- 33:09Speaker 3: them together. And then Joan continued on the show. She
- 33:12Speaker 3: would fill in as a guest judge. And Eric Trump
- 33:15Speaker 3: told me, actually, he really loved guest hosting with Joan
- 33:18Speaker 3: because she would come in and they had really good
- 33:20Speaker 3: chemistry and NBC liked their chemistry together. And Eric told
- 33:24Speaker 3: me that Joan reminded him a great deal of his mom, Ivana.
- 33:28Speaker 3: And they had the same brash New York sensibility. And
- 33:31Speaker 3: he thinks that's the producers really like the two of
- 33:32Speaker 3: them together because they connected.
- 33:34Speaker 1: So you did all these interviews with all these people.
- 33:36Speaker 1: Did anybody not want to talk to you about it?
- 33:40Speaker 3: Yes, I couldn't get Ivanka to talk to me. She
- 33:42Speaker 3: thought about it. We went back and forth. But she
- 33:45Speaker 3: in the end decided she didn't want to talk to me.
- 33:47Speaker 3: And then some of the winners like Bill Rancic, I'd
- 33:49Speaker 3: interviewed before when I was at Newsweek, but he decided
- 33:52Speaker 3: not to talk for the book because I think it's
- 33:55Speaker 3: been so challenging for them in terms of like wading
- 33:59Speaker 3: through like the political situation with Donald Trump becoming president.
- 34:03Speaker 3: And they don't want to necessarily say anything about him
- 34:05Speaker 3: that's negative. One of the interesting things was that a
- 34:07Speaker 3: lot of the contestants, even though they weren't politically aligned
- 34:10Speaker 3: with Trump, still said how much they liked him and
- 34:12Speaker 3: how much they enjoyed being on the show with him.
- 34:15Speaker 3: And I think this book also really unlocks how Trump
- 34:18Speaker 3: became popular and why a lot of people still like
- 34:20Speaker 3: him because he was so funny on the show. And
- 34:23Speaker 3: he also was so attentive to the contestants. Even when
- 34:26Speaker 3: the cameras weren't rolling, he would bring them into his
- 34:29Speaker 3: office and he would try to mentor them and talk
- 34:31Speaker 3: to them and There was a few cases where he
- 34:34Speaker 3: crossed the line. I write about that in the book.
- 34:35Speaker 3: But for the most part, he did try to like
- 34:37Speaker 3: be a presence in these contestants lives because he knew
- 34:40Speaker 3: that when the contestants did press or when they became
- 34:42Speaker 3: famous or when they went out, it was all an
- 34:44Speaker 3: extension of the Trump brand.
- 34:47Speaker 1: When you say cross the line, which you'll have to
- 34:48Speaker 1: read the book to find out, do you mean like
- 34:50Speaker 1: flirty or?
- 34:52Speaker 2: Flirty.
- 34:52Speaker 3: There was one contestant. Her name was Jennifer Murphy. He
- 34:55Speaker 3: they they became very close friends and he kissed her
- 34:59Speaker 3: in the elevator outside his office, according to her. Um, uh,
- 35:03Speaker 3: and then they continue to have this flirtation over the years.
- 35:07Speaker 3: There was another contestant. Her name was Christie from the
- 35:10Speaker 3: first season, and he also found her very attractive and
- 35:13Speaker 3: would tell her that. And he told her at one
- 35:15Speaker 3: point that if he could choose one of the contestants
- 35:17Speaker 3: to marry, he would choose her as his wife. But
- 35:21Speaker 3: this wasn't The Bachelor. This was The Apprentice. So it
- 35:23Speaker 3: was like a kind of a weird, creepy thing to say.
- 35:25Speaker 3: But she actually told me she didn't mind it. She
- 35:28Speaker 3: thought he was just trying to be funny. And she
- 35:29Speaker 3: and her fiance were in his office talking when he
- 35:32Speaker 3: said it. But he did look at all the contestants
- 35:35Speaker 3: as extensions of him and part of his brand. And
- 35:39Speaker 3: one of the reasons why he got so close was
- 35:41Speaker 3: that he thought it would just all help his business.
- 35:45Speaker 1: And what about the cute girl that they would have
- 35:48Speaker 1: different girls all the time be the fake receptionist or
- 35:52Speaker 1: real receptionist? How did those girls get chosen?
- 35:56Speaker 3: That was Donald Trump's real receptionist. So a lot of
- 35:59Speaker 3: the people on the show were actually people, I think
- 36:03Speaker 3: that was Rona, right? We're talking about Rona.
- 36:05Speaker 1: I don't remember. I just remember like, maybe there were
- 36:08Speaker 1: maybe a few different throughout the year. And there was
- 36:10Speaker 1: always like an attractive... You know, put together girl like
- 36:15Speaker 1: under 30 is what I recall, but I can't remember
- 36:17Speaker 1: like what they look like, but just kind of see
- 36:19Speaker 1: just like put together. Nice.
- 36:21Speaker 3: She really worked for Donald Trump. So there wasn't a
- 36:23Speaker 3: lot of creating a world that wasn't the world that
- 36:28Speaker 3: Donald Trump inhabited. So the cameras really went into the
- 36:31Speaker 3: Trump Organization. The contestants, they built this living space for
- 36:36Speaker 3: the contestants in Trump Tower where they would live on
- 36:40Speaker 3: a different floor and then they would get the call
- 36:42Speaker 3: to go and compete. And so it was all based
- 36:45Speaker 3: within the Trump Organization. Mark Burnett paid Donald Trump money
- 36:48Speaker 3: to rent out office space and they shot it in
- 36:50Speaker 3: his office, which is also why he liked the show
- 36:52Speaker 3: so much, because it was very convenient for him.
- 36:55Speaker 1: Well, that's true.
- 36:56Speaker 2: Yeah.
- 36:56Speaker 1: So where is Donald and Mark Burnett today? Are they
- 37:01Speaker 1: still friendly or what did you find there?
- 37:04Speaker 3: They are really friendly. Mark Burnett doesn't like to publicly
- 37:06Speaker 3: talk about Donald Trump because he gets so much backlash
- 37:08Speaker 3: and he wants to be accepted by Hollywood, but he
- 37:11Speaker 3: also wants to be accepted by Donald Trump. So he
- 37:14Speaker 3: hasn't been public about their closeness, but they are still
- 37:18Speaker 3: very close.
- 37:19Speaker 1: So did he not participate in the book?
- 37:21Speaker 3: He's in the book, but he didn't do an interview.
- 37:24Speaker 3: So you'll see how I... I had interactions with him
- 37:28Speaker 3: and they're described in the book, but he's not interviewed
- 37:32Speaker 3: in the book. But I was able to get some
- 37:33Speaker 3: information about what he thought and how he felt. And
- 37:36Speaker 3: he actually told Donald Trump that he didn't think that
- 37:38Speaker 3: Donald Trump would have been elected president if it wasn't
- 37:40Speaker 3: for The Apprentice. He thinks the show really made him
- 37:43Speaker 3: popular and made millions of Americans like him and feel
- 37:46Speaker 3: like they got to know him because of the character
- 37:48Speaker 3: he played on the show.
- 37:50Speaker 1: And I also think it's interesting when you're going back
- 37:55Speaker 1: to Bill Rancic. Like I can see why in this
- 38:00Speaker 1: day and age when you're a public figure and social
- 38:03Speaker 1: media plays such a big role in all of our
- 38:05Speaker 1: lives where you are like, I can't win here. And
- 38:11Speaker 1: I just don't want the chatter because it can be
- 38:15Speaker 1: so anxiety driven, you know, if all of a sudden
- 38:20Speaker 1: you do an interview and it's just like, blah, blah, blah.
- 38:23Speaker 1: And you don't have the ability to like turn it off.
- 38:26Speaker 1: And so you're just like, no, I just would rather
- 38:28Speaker 1: not say anything than say something, have it be taken
- 38:31Speaker 1: out of context, make a big, on a slow news day,
- 38:34Speaker 1: make a thing. So, I mean, is that what you
- 38:37Speaker 1: think happened with some people that may have turned it down?
- 38:39Speaker 3: I think that they are so used to being asked
- 38:42Speaker 3: about Donald Trump as a political figure and as president
- 38:44Speaker 3: of the United States that they don't want to wade
- 38:46Speaker 3: into that. But I did have people initially say no,
- 38:50Speaker 3: and then they would change their mind and talk to
- 38:52Speaker 3: me about the show because it was a very influential show.
- 38:54Speaker 3: But I think for Bill- It was about just not
- 38:57Speaker 3: saying anything that would create a social media firestorm, because
- 39:00Speaker 3: I think that he truthfully still likes Donald Trump and
- 39:03Speaker 3: appreciates the fact that he got to work for Donald Trump.
- 39:06Speaker 3: I think it was a positive experience for him.
- 39:08Speaker 2: Yeah.
- 39:09Speaker 1: Well, I thoroughly enjoyed talking to you. I've read some
- 39:12Speaker 1: of it. I'm going to finish it. I'm going to
- 39:15Speaker 1: do some travel and I'm excited to read it. This
- 39:18Speaker 1: is the book.
- 39:19Speaker 3: Thank you.
- 39:20Speaker 1: Is it currently out right now?
- 39:22Speaker 3: It's currently out in bookstores. It just made the New
- 39:24Speaker 3: York Times bestseller list. I'm very very excited and proud
- 39:27Speaker 3: of that. And I really want this to be a
- 39:29Speaker 3: fun read where I got into Donald Trump's head, but
- 39:32Speaker 3: also explained how important this show was in our culture
- 39:35Speaker 3: and how it really changed everything for the United States
- 39:39Speaker 3: of America.
- 39:40Speaker 1: And how much time did he spend with you in
- 39:43Speaker 1: your interviews for this book?
- 39:44Speaker 3: I interviewed him six times over two and a half years. Um,
- 39:48Speaker 3: so we watched clips of the apprentice together. We watched
- 39:51Speaker 3: the theme song together. Oh my God.
- 39:52Speaker 1: You could have done a, you could have done a
- 39:53Speaker 1: rewatch podcast with Donald Trump. Hey, if it doesn't work out,
- 39:57Speaker 1: if it doesn't work out, that'll be his next thing. Yeah.
- 40:00Speaker 3: Go on.
- 40:01Speaker 2: Yeah. Yeah.
- 40:01Speaker 3: We watched the theme song. He watched the three times
- 40:03Speaker 3: he fired Omarosa and talked about his decision to bring
- 40:06Speaker 3: Omarosa to the white house.
- 40:07Speaker 1: Oh, so that's in there too. Cause I still don't
- 40:10Speaker 1: understand that whole thing.
- 40:13Speaker 3: He said that a lot of things he does in life,
- 40:14Speaker 3: he does as an experiment. And so he knew, according
- 40:18Speaker 3: to him, he said he knew that Rosa, things wouldn't
- 40:21Speaker 3: end well. But he thought he'd give her a chance
- 40:24Speaker 3: and thought it was an interesting experiment. But it also
- 40:28Speaker 3: goes into Donald Trump's psyche, where he is driven by ratings.
- 40:31Speaker 3: He loves ratings. He wants ratings. And so he'll often
- 40:34Speaker 3: make decisions, even as President of the United States or
- 40:37Speaker 3: made decisions as President of the United States that he
- 40:39Speaker 3: thought would intrigue the public. And I think by bringing
- 40:42Speaker 3: Omarosa to the White House, it was something that he
- 40:44Speaker 3: could do that could get people engaged into his administration
- 40:47Speaker 3: because they knew were on The Apprentice. And he is really,
- 40:50Speaker 3: really proud of The Apprentice still. Eric Trump told me
- 40:53Speaker 3: that they hope it's a big part of their father's legacy.
- 40:55Speaker 3: People look at the totality of his career, but also
- 40:58Speaker 3: this reality TV show he was on. And they do
- 41:01Speaker 3: think it was a stepping stone for him to become
- 41:03Speaker 3: a national figure that everyone in the United States of
- 41:05Speaker 3: America knows, because back before the show, he was a
- 41:08Speaker 3: local figure and everyone in New York knew him. But
- 41:11Speaker 3: it's not necessarily true that people in middle America knew
- 41:14Speaker 3: him that well or knew his family that well. And
- 41:16Speaker 3: Melania was his girlfriend at the time. And then when
- 41:19Speaker 3: they got married because of the show and the spotlight
- 41:20Speaker 3: of the show, she was on the cover of Vogue
- 41:22Speaker 3: and she then became famous for her own right. So
- 41:25Speaker 3: it really allowed him to become a superstar artist. in
- 41:28Speaker 3: terms of like the tabloids, in terms of coverage, in
- 41:31Speaker 3: terms of People Magazine. And people were very interested in
- 41:34Speaker 3: him and his family.
- 41:35Speaker 1: I'm curious if you touched upon being that Baron is
- 41:40Speaker 1: now 18 and you didn't watch it when he was little.
- 41:43Speaker 1: Was there any conversation about Baron or no?
- 41:46Speaker 3: He talked a little bit about Baron getting tall, I think,
- 41:49Speaker 3: in one of our conversations. But there wasn't a lot
- 41:53Speaker 3: about Baron because he wasn't there when The Apprentice was happening. Right.
- 41:58Speaker 3: But he's very proud. He's very proud. And this is
- 42:00Speaker 3: something that regardless of your political affiliation, he's very proud
- 42:04Speaker 3: of his kids. He talks about them all with great affection.
- 42:09Speaker 3: I did ask him who was the best on the
- 42:11Speaker 3: show and he said he wouldn't answer that, but then
- 42:14Speaker 3: basically said it was Ivanka. So Ivanka I do think
- 42:16Speaker 3: is still the favorite, but he is very proud of
- 42:19Speaker 3: his kids. And he also has this sort of resentment
- 42:21Speaker 3: towards other nepo babies because I think he feels like
- 42:24Speaker 3: other children of famous people maybe didn't have to work
- 42:27Speaker 3: for the opportunities but he in his head thinks that
- 42:30Speaker 3: his kids are you know have worked to get where
- 42:32Speaker 3: they to get where they're.
- 42:33Speaker 1: At very interesting well i thoroughly enjoyed talking to you
- 42:38Speaker 1: i think i'm so excited for this book i think
- 42:42Speaker 1: it'll be fun a fun and really interesting read like
- 42:45Speaker 1: you said no matter where you stand on something it's
- 42:47Speaker 1: just it's a better understanding of of somewhat, you know,
- 42:51Speaker 1: our former president who knows what will happen. And, um,
- 42:55Speaker 1: but yeah, I'm excited to, to read it. And, you know,
- 42:59Speaker 1: I remember, um, I met Donald Trump.
- 43:03Speaker 3: Oh, you did.
- 43:04Speaker 1: And it was, it was, and it's like, I have
- 43:09Speaker 1: the photo and because of everything, I'm like, we can
- 43:13Speaker 1: never show this photo, but now I'm like, fuck it.
- 43:15Speaker 1: I'm going to tell you what happened. My son who's
- 43:18Speaker 1: 21 now, He, there was something going on with where
- 43:23Speaker 1: he was playing golf at our little country club. And
- 43:26Speaker 1: they were going to go to the Donald Trump one
- 43:28Speaker 1: that was in like a Palos Verdes for the junior
- 43:32Speaker 1: PGA something. Okay. And so we didn't even know he
- 43:37Speaker 1: was going to be there. So we go there and
- 43:40Speaker 1: he's there. And this is before he ran for president.
- 43:43Speaker 1: This is just apprentice, but about a year before, um,
- 43:47Speaker 1: I'm thinking this would be like 2015. And, and so
- 43:54Speaker 1: they got Trump a shirt that says Trump on the back.
- 43:57Speaker 1: And because my son was kind of like the tallest
- 44:00Speaker 1: kid there, they put him next to him. So there's,
- 44:02Speaker 1: he's like holding the shirt with him. And, and then
- 44:06Speaker 1: I was like, you know, then, then I, we played
- 44:08Speaker 1: golf and I saw him and I was like, we love,
- 44:10Speaker 1: we're big apprentice fans. And he was, you know, very nice.
- 44:12Speaker 1: That was it. That was it. But like, Over the years,
- 44:16Speaker 1: I'm like, I come across this photo and I'm like,
- 44:18Speaker 1: oh my God, you know, like people are so insane
- 44:22Speaker 1: that if I was ever to share that photo, they
- 44:25Speaker 1: would misinterpret the story behind it, which was just like
- 44:30Speaker 1: a really innocent, nice story. And it's like, and also like,
- 44:34Speaker 1: you know, who cares what it is? You know, it's
- 44:36Speaker 1: just like, you know, it's, you would be doing, even
- 44:40Speaker 1: you'd be, you know, doing the same thing if you
- 44:42Speaker 1: had that opportunity to see the star or the apprentice,
- 44:44Speaker 1: but it's like, Yeah.
- 44:47Speaker 3: One of the things about this book, I think people
- 44:50Speaker 3: always talk about reality TV and they look down on it.
- 44:52Speaker 3: But this book also talks about how influential reality TV
- 44:55Speaker 3: is in our culture. Right. And it's changed the way
- 44:58Speaker 3: in which we regard people and perception. And we believe
- 45:01Speaker 3: that what we see on reality TV is real. And
- 45:04Speaker 3: so I go in and I try to explore what
- 45:06Speaker 3: was real and what wasn't real. But this was really
- 45:09Speaker 3: one of the early adapters of reality TV, and it
- 45:11Speaker 3: was one of the early highbrow shows in reality TV. Right.
- 45:14Speaker 3: It wasn't Fear Factor where you had to eat bugs
- 45:17Speaker 3: or whatever. And I talk about sort of how they
- 45:21Speaker 3: cast all the contestants and how they would do a
- 45:23Speaker 3: nationwide search. And everyone was so excited for the opportunity
- 45:26Speaker 3: to be on a reality show because they thought it
- 45:28Speaker 3: would change their life. And it did in some cases.
- 45:31Speaker 3: that first season, they all lived together in a hotel.
- 45:34Speaker 3: When they were fired, they lived together in a hotel.
- 45:36Speaker 3: They weren't allowed to go back home because they didn't
- 45:38Speaker 3: want to spoil the surprise. And so they took away
- 45:40Speaker 3: their wallets. They took away their phones. These contestants were
- 45:43Speaker 3: roaming around New York City, going to shows. The producers
- 45:46Speaker 3: would pay for it. But it's an interesting look at
- 45:50Speaker 3: the way in which reality TV is made. And I
- 45:52Speaker 3: think that is also was one of the fulfilling parts
- 45:54Speaker 3: about working on this book. But yes, Donald Trump now,
- 45:57Speaker 3: because he is president of the United States, You can't
- 46:01Speaker 3: post a picture of him because people will see that
- 46:03Speaker 3: as a political endorsement. But when he was on The Apprentice,
- 46:06Speaker 3: he was widely beloved. Everyone in America thought he was great. Mostly,
- 46:11Speaker 3: mostly everyone in America. There were a few people that didn't,
- 46:13Speaker 3: but he was broadly loved.
- 46:15Speaker 1: With your other book, The View and This, have you
- 46:19Speaker 1: been approached to have this be a scripted movie or series,
- 46:23Speaker 1: either of the books?
- 46:25Speaker 3: So this one... It's too early for that. But The View,
- 46:29Speaker 3: there have been talks about making a descriptive series. And
- 46:31Speaker 3: I do hope it happens because I think it would
- 46:33Speaker 3: be such an amazing thing. And I would be so
- 46:36Speaker 3: excited just even the casting. We've talked about it sort
- 46:39Speaker 3: of informally with some producers. Like I think even casting
- 46:43Speaker 3: all the ladies of The View would be really.
- 46:45Speaker 1: Really exciting. Can you tell us what you would like?
- 46:48Speaker 3: So.
- 46:50Speaker 1: Yeah.
- 46:51Speaker 3: Well, yes.
- 46:55Speaker 1: I cast stuff all the time.
- 46:57Speaker 3: You dream cast people. So for Rosie O'Donnell, my dream
- 47:02Speaker 3: would be for Lena Dunham to play Rosie O'Donnell, because
- 47:05Speaker 3: I think Lena Dunham would channel Rosie and embody her.
- 47:09Speaker 3: And I know she's not acting, she's directing now, but
- 47:12Speaker 3: I think she would be the best possible Rosie. She'd
- 47:14Speaker 3: be incredible.
- 47:15Speaker 2: Yes.
- 47:16Speaker 3: Um, I think Lizzo could play Star Jones. Totally. That
- 47:20Speaker 3: would be amazing. In the early sort of days of
- 47:25Speaker 3: working on this book, everyone would be like, you should
- 47:27Speaker 3: have Bette Midler play Joy. But Joy was also on
- 47:30Speaker 3: that show for so long that I think you'd have
- 47:32Speaker 3: to maybe find someone else and Bette Midler isn't acting
- 47:35Speaker 3: these days. But I think there just would be, it
- 47:37Speaker 3: would be just so fun. And then for Barbara.
- 47:39Speaker 1: Wait, who's Joy though?
- 47:41Speaker 3: Who could play Joy?
- 47:43Speaker 1: Yeah, who do you think Joy is? Yeah, I mean,
- 47:45Speaker 1: if you're going back like 15, 20 years, by the way,
- 47:48Speaker 1: Joy is like ageless, by the way. She's looked the
- 47:50Speaker 1: same for 30 years.
- 47:51Speaker 3: Who would you want to play? Who would you want
- 47:53Speaker 3: to play?
- 47:53Speaker 1: I'm just trying to think. Jill Zara? No, just kidding.
- 47:58Speaker 1: A redhead in New York. That's a good one. I
- 48:02Speaker 1: think a lot of really good actresses could pull that off.
- 48:07Speaker 1: You know, I mean, it could even, you know, it
- 48:10Speaker 1: could be like a really fun challenge because when Julianne
- 48:15Speaker 1: Moore was Sarah Palin, like somebody that you wouldn't expect
- 48:21Speaker 1: because seeing her completely morph into somebody would be really
- 48:25Speaker 1: like fun to watch.
- 48:27Speaker 3: So I'm going to go for.
- 48:29Speaker 1: Like a completely not, you know, not her... you know,
- 48:35Speaker 1: someone who has her voice, someone that would take on
- 48:37Speaker 1: the voice. That's such a good actress that would embody it.
- 48:39Speaker 1: And we'd forget like you did with the Sarah Palin,
- 48:42Speaker 1: you know, I was making, I.
- 48:44Speaker 3: Was going to make a joke and say, so Nicole
- 48:45Speaker 3: Kidman with lots of prosthetics is joy. We would need,
- 48:49Speaker 3: we would need someone. Yeah. Someone who's also could be
- 48:52Speaker 3: comedic and funny, I think would be, or someone who
- 48:54Speaker 3: was a standup would be good. Yeah. Yeah. And then
- 48:57Speaker 3: of course, Barbara, I think is the role. And, you know,
- 49:00Speaker 3: I think Meryl Streep could play Barbara, but there's like
- 49:03Speaker 3: a hundred percent, so many actresses who could play Barbara.
- 49:06Speaker 3: And so I'm really hoping it happens because I think
- 49:07Speaker 3: it would be really, really exciting.
- 49:09Speaker 1: And, um, we and the Juicy Scoopers are going to
- 49:13Speaker 1: manifest that because I would love to see that. I
- 49:16Speaker 1: would love it. Well, thank you so much. And do
- 49:18Speaker 1: you have Instagram where people can follow you? What's your handle?
- 49:21Speaker 3: Yes. My Instagram handle is just my name, Ramin, at
- 49:24Speaker 3: Ramin Statuta. And I'm also on social media with that handle.
- 49:27Speaker 1: Well, thank you so much. Thank you for sending me
- 49:29Speaker 1: the book. I appreciate it. And I'm excited for all
- 49:33Speaker 1: of your success.
- 49:34Speaker 3: Thank you very much. Love talking to you as always.
- 49:36Speaker 1: Thanks. Well, you guys, thanks so much. Remember to go
- 49:40Speaker 1: to heathermcdonald.net for all of the live shows, San Diego,
- 49:43Speaker 1: July 27th, and so many others. And of course, my Patreon, heathermcdonald.net. Thanks.
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