Alex Morgan: Behind the pink headband and business acumen

Full Time: A show about women's soccer · Sep 8, 2025 · 24m

Alex Morgan’s iconic No. 13 jersey was retired this past weekend. But only one chapter of her legacy has closes. Her other trademark, the pink pre-wrap headband, will live on, worn by countless players who have mimicked her since 2012.

On this week's Full Time Review, Jillian Sakovits is joined by The Athletic's Asli Pelit to get the inside story on the pink headband and Morgan's acute business strategies that followed during her career and now she has hung up her cleats. Later on in the show, hear a section of the phone conversation with Morgan as she opens up about what drew her to the…