Ep 107: The Competitor Living Rent Free In Your Head
Worried about the practice down the road?
In this episode, Sachin and Todd unpack how competitor fear can push Practice Owners into rushed decisions, bad positioning, and scarcity thinking – and how to get back to playing your own game.
You’ll hear two real stories: Todd’s bulk-billing competitor opening across his car park, and Sachin’s team nearly changing their billing model because a small practice opened 100 metres away.
What you’ll get from this episode:
How to tell the difference between a real competitor and a neighbouring practice.
Why changing your model in response to someone else…
The skinny
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