[Sales] Cold Email Isn't Dead, But It Needs Resuscitating

SalesDNA: Decoding life science sales · May 23, 2025 · 38m

This was a live webinar we held in May 2025.

Watch it on Youtube instead: https://youtu.be/Nf5VwS3joJU

Key components of successful cold outreach:

- Deliverability (separate sending domains, avoid tracking opens/links initially)

- Targeted list building

- Problem-focused and personalized messaging

- Consistent multi-channel follow-up

Discussion included tools for list building and email validation.

Identified immediate actions to improve cold email effectiveness.

Addressed questions on personalization, follow-up timing, and HubSpot deliverability.

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