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65 | What Does Black Friday Mean For Your Business?
Since originating in the United States, developed as a major sales stimulus event based around Thanksgiving, Black Friday has since migrated to many other economies around the globe where businesses offer a wide range of deals and discounts for a limited time, effectively marking the beginning of the festive shopping season.
Small businesses often don’t have the resources to pull off the seemingly too-good-to-be-true offers that larger retailers flood the market with at the end of November, and with the degree of push-back we’ve seen from consumer-conscious campaigns in the form of…
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