SAP's Meaghan Sullivan on Rising Up to Marketing Transformation
Channel Chief Meaghan Sullivan of SAP joins host Larry Walsh to recount the marketing lessons learned during the pandemic and how those learnings will shape digital go-to-market strategies for years to come!
COVID-19 changed everything in the way vendors and partners generate demand, curate sales, and cultivate productive customer relationships. At the beginning of the pandemic, SAP’s Meaghan Sullivan was among the first to wonder openly what would become of sales pipelines and partner productivity if tried-and-true marketing techniques like live events were no longer available (at least for…
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