The Funnel Is Dead And Your Team Hasn’t Noticed with Matt Hemsley from Asana
If your content marketing strategy still depends on gated PDFs and vanity metrics, you’re basically shouting into a void and calling it demand gen.
In this episode, Matt Hemsley, Marketing Operations Team Lead at Asana delivers the unsexy truth: the funnel isn’t “broken”—it’s been replaced. He breaks down what happens when AI becomes the new front door, web traffic gets weird, and attribution starts lying to your leadership team with a straight face.
We get into the real power shift happening inside modern B2B orgs: marketing ops moving from order-taker to architect, building guardrails and…
The skinny
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