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How a Local Bike Shop Beat the Big Chains with a Repair Pass

In episode 156, Lucas and Luna look at how a local bike shop in Portland turned the city's post-pandemic cycling boom into a loyal customer base. The shop's founder, Ana, built a $29-per-month repair pass that includes two tune-ups a year, 15 percent off parts, and a free safety check every season. The pass now has over 1,400 members, and the shop's repair queue is booked two weeks out. Lucas breaks down the math: how the pass locks in recurring revenue, smooths out the seasonal feast-or-famine cycle, and turns one-off repair customers into year-round regulars. He also digs…

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