Ep 45: How "Short-termism" is Hurting Your Brand with Deirdre Mahon @ super{set}
In this episode of Demand, Jonathan Bland sits down with Deirdre Mahon from super{set} to tackle the pressing issue of short-termism in B2B marketing. As marketing teams face increasing pressure to demonstrate immediate ROI, the balance between long-term brand building and short-term performance metrics has become increasingly skewed.
Drawing from her experience at super{set}, a data+AI startup studio that has successfully launched and scaled numerous tech companies. Deirdre shares candid insights about the dangers of prioritizing quick wins over sustainable growth. She explores why brands…
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