How Accessibility Impacts Bounce Rate, Basket Value, and Brand Trust
Retailers talk about UX. They talk about conversion. But too many still ship digital experiences that a huge part of the population simply can’t use. In this episode of the Wonderful Retail Podcast, Marion Ranvier (Executive Director, @Contentsquare Foundation) explains why digital accessibility is not a marginal issue—and why it directly affects conversion, retention, brand trust, and revenue. Marion breaks down: The real scale of accessibility needs (and why the web still fails users) What “inaccessible checkout” actually looks like in the real world Why accessibility gaps are often…
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