The Role of Community

Talk with Linda Reed-Enever · Oct 15, 2026 · 7m

How do you get people to genuinely care about your brand when the algorithms seem to be working against you?

It's a question I was asked recently, and the answer isn't necessarily more advertising, better hashtags or finding the perfect time to post. Sometimes we get so caught up in trying to reach more people that we forget about the relationships we're building with the people who are already there.

In this episode of the Talk Podcast, we're exploring the role of community in marketing, why having an audience isn't quite the same as having a community, and how creating opportunities for…