Latest / Bloomberg Intelligence / US Consumer Sentiment Rises, Boeing Strike
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- 0:25Speaker 3: So it was really that one year inflation expectation following
- 0:27Speaker 3: at two point seven percent, the lowest in December twenty twenty.
- 0:30Speaker 3: Johanna Sho's University of Michigan Surveys of Consumer director and
- 0:33Speaker 3: she joins us now walk us through the increase in
- 0:36Speaker 3: sentiment and the decline in those one year inflation expectations.
- 0:41Speaker 4: Consumers actually now have had several months of general improvements
- 0:44Speaker 4: and how they feel about the economy, and clearly the
- 0:47Speaker 4: drop in one year inflation expectations is a huge part
- 0:49Speaker 4: of it. Consumers are one hundred percent aware and have
- 0:52Speaker 4: noticed that inflation has slowed down quite a bit, not
- 0:56Speaker 4: just this year, but over the course of the last
- 0:58Speaker 4: two Yearsnsumers are starting to feel a bit more optimistic
- 1:02Speaker 4: about the future. You know, with one year business conditions,
- 1:04Speaker 4: we've had four or five consecutive months of increases at
- 1:07Speaker 4: this point, I think they are recovering a bit from
- 1:10Speaker 4: the malays that we were saying earlier in the summer.
- 1:13Speaker 5: So the headline, Joanne cam in it you've missed sentiment
- 1:17Speaker 5: sixty nine versus consensus sixty eight point five and sixty
- 1:20Speaker 5: seven point nine last period. Can you frame that give
- 1:22Speaker 5: us a sense of context there? Like, for example, for im,
- 1:25Speaker 5: above fifties means economies are expanding. Below fifty means it's contracting.
- 1:29Speaker 5: What does a number of sixty nine mean to you?
- 1:32Speaker 5: Put that in context for us?
- 1:34Speaker 6: Please?
- 1:35Speaker 4: So overall it's still below the historical average that we've
- 1:38Speaker 4: seen since nineteen seventy eight. But I think what's more
- 1:40Speaker 4: important than just the number itself is the overall trend.
- 1:43Speaker 4: And now we've had two consecutive months of increases in
- 1:48Speaker 4: in sentiment. We're at the highest level since in several
- 1:51Speaker 4: months now, and so you know, I think the thing
- 1:54Speaker 4: to notice that consumers are starting to feel a bit
- 1:58Speaker 4: more upbeat, and that's the or trend that we've been seeing.
- 2:01Speaker 3: How does it go on party lines, Republican versus Democrat?
- 2:04Speaker 3: Because is this the first survey that really encapsulates Biden
- 2:08Speaker 3: out Harrison.
- 2:10Speaker 4: Yeah, We saw a bit of that at the with
- 2:13Speaker 4: the August reading, and we saw kind of a continuation
- 2:17Speaker 4: of that. So it's very clear that democrats are seeing
- 2:21Speaker 4: both Democrats and Republicans are now increasingly expecting a Harris
- 2:25Speaker 4: win relative to last month and certainly relative to when
- 2:29Speaker 4: it was Biden versus Trump. Now, Democrats think that's a
- 2:32Speaker 4: good thing, and we see that in their economic expectations
- 2:36Speaker 4: that really surged in August, and we were continuing to see,
- 2:39Speaker 4: you know, this higher level in September as well. Republicans,
- 2:42Speaker 4: on the other hand, think that the potential of a
- 2:44Speaker 4: Harris presidency is bad news, and their their sentiment, their
- 2:48Speaker 4: expectations have declined. And so we saw a widening of
- 2:52Speaker 4: the normal partisan gap in August, with Democrats improving, but
- 2:58Speaker 4: that was offset by Republicans. I'm getting worse, And we
- 3:02Speaker 4: saw a little bit more of that, not as dramatic
- 3:04Speaker 4: as last month, but that partisan gap is continuing to widen.
- 3:08Speaker 3: All right, Thanks so much to really appreciate Joanne Joan
- 3:10Speaker 3: Chu University of Michigan Surveys of Consumers Director joining us
- 3:13Speaker 3: there on. You mish solely grinding its way higher and
- 3:15Speaker 3: at that one year and Blanche expectation falling as well.
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- 3:38Speaker 5: All right, let's go to our friends at Boeing here,
- 3:40Speaker 5: I mean, stockdown two point seven percent. They got to
- 3:43Speaker 5: strike up there in that Pacific Northwest region of the world,
- 3:48Speaker 5: which is where they are generally based. I think the
- 3:51Speaker 5: heart and souls certainly there. George Ferguson joins us. He'son
- 3:53Speaker 5: Bloomberg Intelligence, Senior aerospace analyst for Bloomberg Intelligence. George, how
- 4:00Speaker 5: is it so we've got we've got to strike affecting
- 4:03Speaker 5: Boeing up there in the Seattle area. How impactful is
- 4:08Speaker 5: this strike to them? What do they need to do?
- 4:11Speaker 7: Yeah?
- 4:11Speaker 8: So it's super impactful, right because it's on there seven
- 4:15Speaker 8: thirty seven Max, I mean, it's going to be on
- 4:18Speaker 8: the programs that are out of the Pacific Northwest, I
- 4:20Speaker 8: should say first once you're going to be seven sixty seven,
- 4:23Speaker 8: Triple seven and the seven thirty seven max.
- 4:26Speaker 6: The seven thirty seven max is what matters most.
- 4:28Speaker 8: Right, that's the revenue generator.
- 4:31Speaker 6: That's the that's the cash flow generator. That's part of
- 4:35Speaker 6: that's not even part of.
- 4:37Speaker 8: That's the largest part of their recovery plan for the
- 4:40Speaker 8: back half, so super important. Look, we'll see how long
- 4:44Speaker 8: the strike lasts, but if they can't get seven thirty
- 4:46Speaker 8: sevens delivered, this bat half recovery isn't bad shape.
- 4:51Speaker 3: So let me get this straight. You were in the
- 4:52Speaker 3: city yesterday then there was this huge Bloomberg Intelligence celebrating
- 4:56Speaker 3: fifteen year party where you all are like struggling to focus,
- 4:59Speaker 3: and it somehow you wind up back at home this morning.
- 5:01Speaker 2: What is this?
- 5:04Speaker 6: It's been a.
- 5:04Speaker 8: Busy twenty four hours. They wish they could have time
- 5:07Speaker 8: a strike differently, but.
- 5:09Speaker 3: I definitely thought it'd be showing up very tired. But
- 5:11Speaker 3: in the studio, all right, what's the TikTok?
- 5:13Speaker 2: Now? So what's the schedule of events?
- 5:18Speaker 8: Well, I mean, I think you know, Boeing and the
- 5:19Speaker 8: machinists have to get back together at the table and
- 5:21Speaker 8: figure out what the machinists want so they can get
- 5:24Speaker 8: them back on the job and start delivering airplanes and
- 5:26Speaker 8: generating cash right the meanest machinists sounded like they were
- 5:30Speaker 8: a little bit coy about it too. I heard one
- 5:33Speaker 8: of them saying, you know what, as soon as we
- 5:34Speaker 8: have a chance, we'll get back together to talk about it,
- 5:36Speaker 8: or something like that. So it sounds like they think
- 5:39Speaker 8: they've got a bit of the upper hand, which I
- 5:42Speaker 8: think they do. I think, you know, Boeing probably has
- 5:45Speaker 8: to go back and look in their pockets and figure
- 5:48Speaker 8: out how much more, how much more of a pay increase.
- 5:52Speaker 6: They can give.
- 5:53Speaker 8: Right the Spirit Aero Systems folks got a mid thirties
- 5:56Speaker 8: pay increase, So I suspect the machinists are looking at
- 5:59Speaker 8: that thinking, hey, we probably deserve something close to that.
- 6:04Speaker 8: And I think that they want some better guarantees on
- 6:08Speaker 8: an airplane.
- 6:08Speaker 6: They want to be guaranteed.
- 6:10Speaker 8: I think that the next generation seven thirty seven, it's
- 6:14Speaker 8: the most important airplane for Boeing. So if the machinist
- 6:16Speaker 8: union has sort of longevity in their sites, they want
- 6:20Speaker 8: to be building that.
- 6:21Speaker 6: Seven thirty seven successor. And they don't want just the
- 6:24Speaker 6: commitment to be able to build it to last for
- 6:26Speaker 6: the four years of this contract. But they wanted to
- 6:28Speaker 6: last longer, if not forever.
- 6:32Speaker 5: And George, just refresh our memory. Where does Boeing actually
- 6:35Speaker 5: make their planes? I know they do it up in Seattle,
- 6:37Speaker 5: but did they do it in the question maybe some
- 6:39Speaker 5: areas of the country that are not unionized.
- 6:43Speaker 8: Well, so they do make the seven eighty seven in
- 6:47Speaker 8: South Carolina down by Charleston, and that's a non union plan,
- 6:51Speaker 8: So I expect that seven eighty seven production will continue.
- 6:55Speaker 8: Everything else is made up in the Pacific Northwest from
- 6:58Speaker 8: a commercial airplane stand point, and so seven sixty sevens,
- 7:02Speaker 8: triple sevens, they're made in Everett, Washington, north of Seattle,
- 7:06Speaker 8: and the seven thirty seven has made is final assembled
- 7:10Speaker 8: at a single plant in rent in Washington, which kind
- 7:13Speaker 8: of southeast of Seattle.
- 7:15Speaker 6: Those are all union shops. I expect them all to
- 7:17Speaker 6: be doing little to know work today.
- 7:20Speaker 8: And then of course the fuselage comes out of Wichita,
- 7:22Speaker 8: which is owned by Spirit Air Systems, which Boeing.
- 7:25Speaker 6: Is buying, Whichita, Kansas.
- 7:27Speaker 8: But again, they had a strike earlier this year, got
- 7:30Speaker 8: mid thirties pay increase and they should be continuing to work.
- 7:35Speaker 2: So I guess then the question becomes how long?
- 7:39Speaker 3: Now I know we talked about that yesterday and you're like, look,
- 7:41Speaker 3: it can't go on more than like two weeks. One
- 7:43Speaker 3: analyst I was mentioning fifty days was what they were
- 7:46Speaker 3: kind of looking at, which is a significant cash burn
- 7:49Speaker 3: for Boeing.
- 7:50Speaker 2: What's your best guess?
- 7:53Speaker 8: Yeah, I mean, I think there's a lot of people
- 7:55Speaker 8: out there saying fifty days because that's the average strike
- 7:58Speaker 8: blah blah blah. I just don't, you know, I don't
- 8:00Speaker 8: subscribe to that being the right logic here. I'm saying
- 8:04Speaker 8: a couple of weeks because I think Boeing really needs
- 8:07Speaker 8: these workers back on the job. There is no substitute
- 8:10Speaker 8: for these workers, period, and so I think they've got
- 8:14Speaker 8: to go engage the union intently and figure out what's
- 8:19Speaker 8: going to take to put them back, you know, back
- 8:22Speaker 8: on the job. I mean we think what we you know,
- 8:24Speaker 8: our analysis was that it would cost an extra billion
- 8:28Speaker 8: dollars a year or something like that for wages right
- 8:31Speaker 8: around there at the twenty five percent increase, that would
- 8:35Speaker 8: probably trim Boeing commercial margins one hundred and seventy two
- 8:39Speaker 8: hundred basis points.
- 8:41Speaker 6: Do you like that?
- 8:42Speaker 8: No, But it's not the end of the world, right,
- 8:44Speaker 8: They back in back pre pandemic, this was a company
- 8:47Speaker 8: that was making thirteen percent ish margins in that business
- 8:52Speaker 8: ten to thirteen.
- 8:54Speaker 6: So can you bear that and be profitable? You can?
- 8:57Speaker 6: Can you bear more?
- 8:57Speaker 7: You can?
- 8:58Speaker 8: So I think that means that Boeing has the leeway.
- 9:01Speaker 8: They got to get the building airplanes in volume again.
- 9:04Speaker 8: So they got to engage the union and get it done.
- 9:06Speaker 8: That's why I'm saying, I think less than a couple
- 9:08Speaker 8: of weeks, I think they got to get it done.
- 9:10Speaker 5: Hey, George, I mean, I know in the past you
- 9:11Speaker 5: talked to us about, you know, the labor shortages and
- 9:14Speaker 5: aerospace industry. Where are we where's the industry in terms
- 9:18Speaker 5: of getting past that is that's still a challenge getting
- 9:22Speaker 5: good folks in the factory floors.
- 9:24Speaker 8: I think it's totally still a challenge, right, And so
- 9:28Speaker 8: we saw a pretty decent turnover in the aerospace workers,
- 9:32Speaker 8: you know, coming out of the pandemic. I think some
- 9:34Speaker 8: of them watched their industry. It looked like the collapse, right.
- 9:38Speaker 8: Air travel went to zero for a couple of quarters,
- 9:40Speaker 8: or almost zero, so you know, demand for airplanes. People
- 9:44Speaker 8: looked at it and thought, hey, you know, the industry
- 9:47Speaker 8: I'm in is horrible and if you are, I think
- 9:50Speaker 8: near retirement age, you said let's cast it in and
- 9:52Speaker 8: moved to Jacksonville, Florida or something like that, right, So
- 9:55Speaker 8: it's hard to get those folks back to the line
- 9:57Speaker 8: from Jacksonville and backfill.
- 10:01Speaker 6: Part of the backfield challenges.
- 10:02Speaker 8: The backfield came out of some of the suppliers, so
- 10:06Speaker 8: they kind of hurt their own ecosystem as they pulled
- 10:09Speaker 8: some of the backfill in. And they're in the middle
- 10:11Speaker 8: of training that we even't heard CEO Calhoun say the
- 10:16Speaker 8: old CEO Calhoun say. I think at one of his
- 10:19Speaker 8: congressional testimonies he talked about people coming in the door
- 10:23Speaker 8: having experience bending metal and you know, working with their hands,
- 10:26Speaker 8: and I think, you know, he said something like in
- 10:28Speaker 8: the old days, and this isn't exactly right, but it's close.
- 10:31Speaker 8: You know, maybe seventy five percent of people that came
- 10:33Speaker 8: to the door had experience working with their hands metalworking.
- 10:37Speaker 6: Now twenty five percent.
- 10:39Speaker 8: So they're in the middle of trying to train that
- 10:42Speaker 8: next generation of aerospace workers and the supply chain is
- 10:46Speaker 8: still trying to backfill. I think it's it's been getting better, Yeah,
- 10:50Speaker 8: but that training and backfill is still going there.
- 10:52Speaker 2: All right, Hey George, we appreciate it.
- 10:54Speaker 3: George ferguson Bloomberg Intelligence and your aerospace, defense and Airlines analyst.
- 10:58Speaker 2: Great stuff. Good to see you there.
- 11:02Speaker 1: You're listening to the Bloomberg Intelligence Podcast. Catch us live
- 11:06Speaker 1: weekdays at ten am Eastern on Apple CarPlay and Android
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- 11:12Speaker 1: you get your podcasts, or watch us live on YouTube.
- 11:17Speaker 3: I'm Alex you alongside pauls. We need this Bloomberg Intelligence Radio.
- 11:21Speaker 3: We bring you all the top news and business and
- 11:23Speaker 3: finance economics. So there are lens of our Bloomberg Intelligence folks.
- 11:26Speaker 3: They cover two thousand companies and one hundred and thirty
- 11:28Speaker 3: industries worldwide. They're a little tired today. They had a
- 11:31Speaker 3: fifteen year anniversary party yesterday, so you.
- 11:33Speaker 5: Know, cut it loose a little bit.
- 11:35Speaker 3: Yeah, yeah, yeah, yeah. I mean Paul got some sleep,
- 11:37Speaker 3: but the other guys, I'm not sure. All right, But
- 11:39Speaker 3: so we want to go outside of Bloomberg Intelligence now
- 11:41Speaker 3: for a look on how to market is positioned into
- 11:43Speaker 3: the FED. Mohagman is head of Solutions and Multi Asset
- 11:46Speaker 3: Strategies over at Invesco and he joins us, Now, what
- 11:50Speaker 3: is this setup like in terms of asset allocation headed
- 11:54Speaker 3: into Wednesday?
- 11:56Speaker 9: Well, Alex, thanks for having me, nice to be here
- 11:58Speaker 9: with you and Paul. I think, you know, we are
- 12:01Speaker 9: continuing to maintain a bit of a defensive posture, and
- 12:04Speaker 9: we have been defensive for about a couple of months now,
- 12:08Speaker 9: and really this is around what we're seeing in economic
- 12:11Speaker 9: growth expectations, both from the market and from the data.
- 12:15Speaker 9: We are very benchmark aware, so you know, I think
- 12:17Speaker 9: that underweight isn't something that's significant at this point, just
- 12:21Speaker 9: given how the economy has been incredibly resilient and the
- 12:24Speaker 9: market has been incredibly resilient. But what we're seeing in
- 12:27Speaker 9: the labor market and what we're seeing with economic growth
- 12:30Speaker 9: over the several last several quarters is something that we're
- 12:32Speaker 9: watching very closely.
- 12:34Speaker 7: Mo.
- 12:35Speaker 5: And how about being defensive, what does that mean fixed
- 12:38Speaker 5: and come versus equities.
- 12:39Speaker 9: Here, Yeah, so that means we have a little bit
- 12:42Speaker 9: of a longer duration profile versus our benchmark, So we're
- 12:45Speaker 9: you know, favoring fixed income over equity. So and within equities,
- 12:49Speaker 9: you know, there's a bit of a tilt towards more
- 12:51Speaker 9: defensive sector, so think healthcare, consumer staples, information technology. You know,
- 12:56Speaker 9: these are the areas that are a bit more defensive.
- 12:58Speaker 9: These are companies that are higher quality and lower volatility,
- 13:02Speaker 9: generally cash flow rich and can weather an economic downturn
- 13:05Speaker 9: or a slow down in growth.
- 13:07Speaker 3: So does that mean that you think that the bond market,
- 13:09Speaker 3: if we look at the equity in the bond market,
- 13:11Speaker 3: is being on different pages in that we're making like
- 13:13Speaker 3: another run in the smp here versus the bond bowl
- 13:16Speaker 3: appears to be very sticky.
- 13:18Speaker 2: Does that mean that the economic.
- 13:19Speaker 3: Situation is geared more towards a recession than a soft
- 13:22Speaker 3: landing in your view?
- 13:25Speaker 9: I don't think so. I think we're still probably base
- 13:27Speaker 9: case soft landing. But you know, what we're thinking about
- 13:31Speaker 9: is just in the shorter term period, so from a
- 13:33Speaker 9: tactical perspective, just given how far extended the equity markets are,
- 13:38Speaker 9: and you know, in our opinion, yields are very attractive
- 13:40Speaker 9: at these levels they have been, although they've you know,
- 13:43Speaker 9: come back a little bit. You know, we're kind of
- 13:46Speaker 9: extending that duration profile getting underweight equity slightly relative to
- 13:50Speaker 9: our benchmarks. And again this is all around growth and
- 13:53Speaker 9: growth expectations. Although we don't necessarily see a recession in
- 13:56Speaker 9: the next couple of quarters.
- 13:58Speaker 5: So, MO, how about on the pick income side, are
- 14:00Speaker 5: we sitting here in to your treasures at three point
- 14:03Speaker 5: six percent or are we going out there and taking
- 14:04Speaker 5: some credit risk? What are we doing there in fixingcome So.
- 14:09Speaker 9: In credit we favor again higher quality credit, so you know,
- 14:12Speaker 9: credit spreads continue to be incredibly tight, you know, relative
- 14:15Speaker 9: to equities. I think credit is a very attractive risk
- 14:18Speaker 9: adjusted allocation. But we're probably not right now favoring kind
- 14:22Speaker 9: of the lower quality high yield sectors and we're taking
- 14:26Speaker 9: a bit more.
- 14:27Speaker 10: It's posteros.
- 14:28Speaker 5: So the best performance this year and fixing them has
- 14:30Speaker 5: been and by far has been in US corporate high.
- 14:32Speaker 9: Yield exactly, and I think that's part of the reason
- 14:37Speaker 9: that we've gotten a bit defensive. So just to kind
- 14:39Speaker 9: of backtrack a little bit, you know, we have been
- 14:41Speaker 9: pretty risk gone in portfolios for the last several years.
- 14:45Speaker 9: You know, post COVID, we took a little bit more
- 14:48Speaker 9: of an aggressive stance versus our benchmarks. We kind of
- 14:50Speaker 9: maintained that stance over the last several years, and now
- 14:54Speaker 9: what we're seeing is just that softening of the economic data.
- 14:57Speaker 9: We're seeing some softening in the labor markets, and that's
- 15:00Speaker 9: that's kind of what's informing a bit of a defensive posture.
- 15:02Speaker 9: But I don't really want to overdo that, right. You know,
- 15:04Speaker 9: we're not kind of underweight equities to a significant magnitude.
- 15:08Speaker 9: We're not suggesting that people move into cash. It's actually
- 15:12Speaker 9: quite the opposite. We're telling investors and clients to get
- 15:15Speaker 9: out of cash. We've seen elevated cash balances now for
- 15:19Speaker 9: a long time, and the yields on offer if you
- 15:22Speaker 9: extend that duration, seem to be very attractive to us,
- 15:24Speaker 9: especially as we're moving into an easing cycle and those
- 15:27Speaker 9: short term rates are going to be coming down.
- 15:29Speaker 2: Yeah.
- 15:29Speaker 3: JP Morgan was saying that usually the rate cut cycle
- 15:32Speaker 3: needs to get underway more significantly for than the money
- 15:34Speaker 3: to move, But you're right, I mean over six tillion
- 15:36Speaker 3: dollars ready to roll. Hey, I'm curious as to dollar yen.
- 15:40Speaker 3: It has a pretty significant rerating at this point. I
- 15:42Speaker 3: think we're at one forty right. There was some reports
- 15:45Speaker 3: on Bloomberg that we're seeing some bullish bets on the
- 15:48Speaker 3: yen right now. What's your take on where that currency
- 15:51Speaker 3: goes and is the carry trade unwind situation.
- 15:55Speaker 9: Over So from a currency perspective, just kind of consist
- 16:00Speaker 9: with my comments earlier around equities and fixed income, we
- 16:03Speaker 9: have a bit more of a defensive posture, So that
- 16:04Speaker 9: means overweights and dollar, GBP, euro versus international currencies, you know,
- 16:10Speaker 9: especially if you kind of think about the more emerging
- 16:12Speaker 9: market currencies. You know, I think right now the defensive
- 16:18Speaker 9: posture is probably warranted just given we're kind of going
- 16:20Speaker 9: into election season. September and October tend to be more
- 16:23Speaker 9: volatile months for the market overall, and that home country bias,
- 16:27Speaker 9: at least for US is kind of an important factor
- 16:29Speaker 9: as we get through the next few months.
- 16:31Speaker 5: In terms of the equity market, where's evaluation for you guys?
- 16:34Speaker 5: Do you feel like this market is fully valued at
- 16:37Speaker 5: this point? How do you guys think about that?
- 16:40Speaker 9: I would say fully valued to maybe a little extended,
- 16:42Speaker 9: just given what we've seen here to date. So for us,
- 16:46Speaker 9: there's no real concerns around earnings or earnings projections. There
- 16:51Speaker 9: has been some revisions that we're taking a close look at,
- 16:54Speaker 9: but for now, you know, I would I would say
- 16:56Speaker 9: probably well priced or maybe a little bit extent did
- 17:01Speaker 9: relative to what we see kind of on offer in
- 17:03Speaker 9: other places outside of the US, and I think my
- 17:05Speaker 9: comments are very much on the US side, and the
- 17:08Speaker 9: equity market in the US is pretty concentrated. That's another
- 17:10Speaker 9: topic that we're having a lot of conversations on with clients.
- 17:15Speaker 9: You know, we expect to see that broadening if the
- 17:18Speaker 9: economy continues to be resilient, but if we are going
- 17:21Speaker 9: to go into a prolonged downturn or a growth kind
- 17:25Speaker 9: of scare, you know, actually the defensive sectors should perform better.
- 17:30Speaker 9: And I've talked about this a little bit on the
- 17:33Speaker 9: show before. In the past the relationship between equity sectors
- 17:38Speaker 9: and rates was was really when when wastes were going up,
- 17:42Speaker 9: you know that that was not necessarily a good thing
- 17:45Speaker 9: for sectors that had more duration exposure or more interest
- 17:48Speaker 9: rates sensitivity, So technology, healthcare we've kind of seen the
- 17:51Speaker 9: opposite of that. So you know, it's a little bit
- 17:54Speaker 9: of a weird dynamic at the moment, but I do
- 17:56Speaker 9: think that should renormalize. So what the catalyst needs to
- 18:00Speaker 9: be for small cap value stocks to really get going again,
- 18:03Speaker 9: I think is a little bit of a change in
- 18:06Speaker 9: the regime and an economy that kind of reaccelerates because
- 18:10Speaker 9: those companies small cap companies, value companies. They tend to
- 18:13Speaker 9: have more operating leverage, they tend to be more geared
- 18:16Speaker 9: to the business cycle, and I do think longer term
- 18:19Speaker 9: that relationship will still hold.
- 18:20Speaker 3: All right, Well, thanks a lot, We really appreciate thanks
- 18:22Speaker 3: for stopping by mo Hagman joining us. There was his
- 18:25Speaker 3: call on acid allocation. He had of solutions and multi
- 18:28Speaker 3: asset strategies. Over at Invesco.
- 18:31Speaker 1: You're listening to the Bloomberg Intelligence Podcast. Catch us live
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- 18:45Speaker 1: Just Say Alexa, playing Bloomberg eleven thirty.
- 18:49Speaker 3: Alex Steel alongside Paul Sweeney for Bloomberg Intelligence Radio. We're
- 18:52Speaker 3: broadcasting to live from Interactive Broker Studio right here in
- 18:55Speaker 3: midtown Manhattan. I saw that though for the Weimo thing
- 18:58Speaker 3: that like a driverless car like show up even if
- 19:00Speaker 3: you didn't order one, that'd be kind of weird, right,
- 19:03Speaker 3: and yeah, like like, I mean, what if you don't.
- 19:05Speaker 5: Want to get into car? The perfect stranger about it,
- 19:09Speaker 5: no one at all?
- 19:10Speaker 3: Yeah, Okay, well, it's an adjustment period for us.
- 19:12Speaker 2: All all right? Joining us now is Dan.
- 19:14Speaker 3: I was managing director and senior equity analyst at Wedbush Securities.
- 19:17Speaker 3: I bet you he's probably bullish on WEIMO and would
- 19:19Speaker 3: totally get into a driverless car, no worries, Am I right?
- 19:22Speaker 7: Dan? I mean I've done it. Look, I think I
- 19:27Speaker 7: think end of the decade, I think twenty percent of
- 19:29Speaker 7: ride share are going to be no drivers.
- 19:32Speaker 2: But isn't it weird that they would show up? You
- 19:33Speaker 2: wouldn't have a choice.
- 19:34Speaker 3: It would just be like, here's your driverless car, even
- 19:36Speaker 3: if you don't want it.
- 19:38Speaker 7: Yeah. Look, there's gonna be clearly kings to work out here.
- 19:42Speaker 7: But I mean, and we'll see this at Tessa's Roado
- 19:45Speaker 7: Taxi day. But the technology is starting to get to
- 19:49Speaker 7: a point where this is no longer sci fi. I
- 19:52Speaker 7: know the next few years, it's something where demisation is
- 19:55Speaker 7: gonna be clear. That's why you see that Uber waymo
- 19:58Speaker 7: mm hmm.
- 19:59Speaker 3: Well, and I should point out that you're in Bangkok,
- 20:02Speaker 3: so it's like, what time is it? It's like midnight
- 20:04Speaker 3: now Friday and Friday. I know he's a good guy, Dan.
- 20:09Speaker 3: We appreciate that by the way I'm looking at Adobe,
- 20:12Speaker 3: Adobe is down nine percent.
- 20:14Speaker 2: What was the problem with their earnings yesterday?
- 20:17Speaker 7: I think it's really just the softer guidens. But I mean,
- 20:20Speaker 7: in our opinion, this is just just a transition in
- 20:24Speaker 7: that Adobe story. I mean, when you look at AI
- 20:26Speaker 7: and use cases, I think they are probably within three
- 20:29Speaker 7: to six months of significantly benefiting from AI stock obviously,
- 20:34Speaker 7: you know, is one of the core plays in big tech.
- 20:37Speaker 7: But you look at Adobe, obviously little softness. But then
- 20:40Speaker 7: you look at a Oracle, which I think is probably
- 20:42Speaker 7: even more important to the broader AI story for big tech.
- 20:47Speaker 3: Then what about some of the other like so then
- 20:49Speaker 3: how do we distinguish like what's the line item right?
- 20:52Speaker 3: And as an investor, how do you know when to
- 20:55Speaker 3: buy that? Like you might three see three to six
- 20:57Speaker 3: months until we get a really big payoff for Adobe,
- 21:01Speaker 3: how do you play it?
- 21:02Speaker 7: Yeah, Look, that's why we use so much work in
- 21:06Speaker 7: the field, because they're trying to figure out second third
- 21:09Speaker 7: derivatives of AI. Who's benefit in terms of real monization.
- 21:13Speaker 7: That's where you look at, of course Pall and Teer
- 21:16Speaker 7: Oracle Service. Now I think Salesforce next week some big
- 21:19Speaker 7: announcements at Dreamforce. What they're going to talk about now,
- 21:24Speaker 7: Adobe maybe a little softer. They haven't seen it yet, right,
- 21:27Speaker 7: So this is really gonna be sort of pieces of
- 21:31Speaker 7: a puzzle trying to figure out who in software are
- 21:34Speaker 7: benefits from the second derivative. Clearly the hyperscale players, and
- 21:38Speaker 7: we would argue even cybersecurity are going to benefits. Is
- 21:41Speaker 7: more workless, move to the cloud.
- 21:43Speaker 5: So Dan, as soon as I get off the air
- 21:46Speaker 5: here and finish up my twenty seven straight hours of radio,
- 21:48Speaker 5: I'm gonna go to my Apple Store app and I'm
- 21:51Speaker 5: going to pre order that Apple.
- 21:53Speaker 2: Oh this is today, You're doing today?
- 21:54Speaker 5: Do it today? Yeah, okay, already gave me my instructions
- 21:57Speaker 5: Apple sixteen pro. I'm gonna spend a an jillion dollars.
- 22:00Speaker 5: How many people are out there are going to be
- 22:01Speaker 5: doing the same thing? How big is this new phone?
- 22:05Speaker 7: Well, first off, I mean I think it is huge new,
- 22:07Speaker 7: the Sweeney upgrade.
- 22:11Speaker 2: This is the this is the start of the super psycle.
- 22:13Speaker 7: I mean for years, exactly for years, the Sweeney upgrade.
- 22:17Speaker 7: I know. But Paul, I mean I think now it
- 22:21Speaker 7: comes down to it's not just you. There's three hundred
- 22:24Speaker 7: million iPhones that have an upgrade four plus years. And
- 22:28Speaker 7: this is everything we're seeing here in Asia is showing
- 22:32Speaker 7: that this is weeding to what we believe is gonna
- 22:34Speaker 7: be an AI driven supercycle. And I think we'll see
- 22:38Speaker 7: this pre orders and obviously going to the next week,
- 22:41Speaker 7: but I think demand's gonna be pretty robust here street.
- 22:44Speaker 7: I think still underestimate what this is gonna be about.
- 22:47Speaker 3: Okay, but are people in China really buying into that supercycle? Like,
- 22:50Speaker 3: I know Asia is bigger than just China, but can
- 22:53Speaker 3: we have a supercycle without a super strong China demand
- 22:56Speaker 3: for the iPhone?
- 22:58Speaker 7: Yeah, So it's a great point. You cannot have a
- 23:00Speaker 7: super cycle without growth in China. To that point, you
- 23:06Speaker 7: have one hundred million iPhones in China that are in
- 23:08Speaker 7: that window of an upgrade opportunity, and everything we're seeing
- 23:12Speaker 7: that actually China, you will now start to see modern
- 23:16Speaker 7: to significant growth in the region from iPhone sixteen over
- 23:22Speaker 7: you know, call it the next year. And that's huge Apple.
- 23:25Speaker 7: I mean that goes from a headwind too, a taland
- 23:28Speaker 7: which is really key this whole sum of the part
- 23:30Speaker 7: story as it plays out, and they monetize China front
- 23:35Speaker 7: and center.
- 23:36Speaker 5: So folks when technology channels like Dan i'ves go to Asia,
- 23:41Speaker 5: it's not just to see their clients. The big reason
- 23:44Speaker 5: is to do what they call channel checks. Since much
- 23:46Speaker 5: of global tech hardware software comes out of that part
- 23:50Speaker 5: of the world. You get a good sense of kind
- 23:52Speaker 5: of who's making this stuff, who's buying the stuff, who's
- 23:55Speaker 5: selling the stuff. So Dan IIMs, what's kind of the
- 23:57Speaker 5: vibe you're getting from your your channel checks there in
- 23:59Speaker 5: Asia these days?
- 24:00Speaker 7: Yeah, I mean look across Taiwan, and I think just
- 24:03Speaker 7: across Asia, demand is not slowing. I mean it's accelerating
- 24:09Speaker 7: in terms of broader when we look at from a
- 24:11Speaker 7: chip perspective in ai which I think is very very
- 24:14Speaker 7: important and Jensen talked about this week, demands outstream and
- 24:17Speaker 7: supply we think twelve to fifteen X and that is
- 24:22Speaker 7: the most important thing is the use cases where the
- 24:25Speaker 7: it'torical pound tier that will ultimately be the drivers, but enterprises.
- 24:31Speaker 7: We're talking about a trillion dours of tap acts that
- 24:35Speaker 7: ultimately is coming to techo of the next three to
- 24:37Speaker 7: four years.
- 24:39Speaker 2: What is that?
- 24:41Speaker 3: What you make of the in media rally the last
- 24:43Speaker 3: five days, like how do you understand that structural shift
- 24:47Speaker 3: and that thesis versus the daily swings of some of
- 24:51Speaker 3: the biggest players where seemingly they become more important on
- 24:54Speaker 3: the central banks some days and drag up the broader
- 24:57Speaker 3: equity market, and I can't find a headline on that.
- 25:00Speaker 7: Look, I think part of I mean that was a
- 25:02Speaker 7: confluence of things from the watch parties to technicals to
- 25:05Speaker 7: just come into September, and obviously the Macro sell off
- 25:08Speaker 7: tech front and center. But I think, look, anyone that's
- 25:12Speaker 7: doing checks in tech, you're not coming back in any
- 25:16Speaker 7: way negative. Uninvidia. I mean, it is actually getting more
- 25:20Speaker 7: and more incremental, not just for Nvidia chips, and I
- 25:23Speaker 7: think brought the AI revolution, so we're gonna have these
- 25:27Speaker 7: ebbs and flus. But I continue to believe this will
- 25:30Speaker 7: be a tech market that ultimately rallies into your end
- 25:34Speaker 7: because I think it all comes down to fundamentals and
- 25:38Speaker 7: Macro's gonna do what Macro's going to do. But we
- 25:40Speaker 7: are not seeing any So it is an acceleration clearly
- 25:44Speaker 7: that we're seeing over the last few weeks.
- 25:47Speaker 5: All Right, Dan, thanks so much for joining us there
- 25:49Speaker 5: as always appreciated. Managing director, Senior equity analyst for Webbush
- 25:52Speaker 5: to curious securities. He's Bangkok Tiland, go out and get
- 25:56Speaker 5: into some trouble. Uh that's an order, so Dan, I'm
- 25:59Speaker 5: doing it? Or use again there bullish seeing some channel
- 26:02Speaker 5: checks there in Asia, suggesting that the demand continues to
- 26:05Speaker 5: be there, not just for I guess Ai chips, but
- 26:07Speaker 5: just for you know, tech in general.
- 26:09Speaker 3: I feel like he's been in Asia for like a
- 26:10Speaker 3: month the last three times I've talked to him.
- 26:12Speaker 2: He's been there every.
- 26:13Speaker 5: Time, five times a year. I think, oh yeah.
- 26:15Speaker 3: But what I think is interesting, Like we can always
- 26:17Speaker 3: joke about Dan ives being the bullish guy on tech
- 26:19Speaker 3: for sure, but is so interesting to get that take
- 26:22Speaker 3: on the structural shift versus a cyclical market and from
- 26:25Speaker 3: understanding how the cyclicality makes sense when we're all transitioning
- 26:29Speaker 3: to a different kind of world. And you can see
- 26:31Speaker 3: that in lots of other sectors as well. Obviously energy
- 26:33Speaker 3: is one that I'm gonna be paying attention to cars
- 26:35Speaker 3: with EVS and the structure issues with that, So it's
- 26:38Speaker 3: kind of fun.
- 26:40Speaker 1: You're listening to the Bloomberg Intelligence Podcast. Catch us live
- 26:44Speaker 1: weekdays at ten am Eastern on Apple car Play and
- 26:47Speaker 1: Android Auto with the Bloomberg Business You can also listen
- 26:51Speaker 1: live on Amazon Alexa from our flagship New York station,
- 26:54Speaker 1: Just say Alexa playing Bloomberg eleven thirty.
- 26:59Speaker 5: All right, what are we doing here with these markets?
- 27:01Speaker 5: That's a lot of folks are trying to figure out
- 27:03Speaker 5: as a think about next week when we get the
- 27:06Speaker 5: Federal Reserve giving us their thoughts on earnings. Cissel joins
- 27:11Speaker 5: US Chief Presidency of Banryon Capital Management, joining us from
- 27:15Speaker 5: Chicago via zoom. Shane, thanks so much for joining us here.
- 27:19Speaker 5: We've had a whole slew of economic data really over
- 27:22Speaker 5: the past a couple of weeks. You put it all
- 27:24Speaker 5: together and it seems like the market is getting ready
- 27:28Speaker 5: for the Fed to begin cutting rates. How are you
- 27:30Speaker 5: guys positioning kind of your portfolio and what are you
- 27:32Speaker 5: telling your clients?
- 27:34Speaker 11: Well, as much as I love to be a confrarion,
- 27:37Speaker 11: I am in complete alignment with market sentiment and that
- 27:41Speaker 11: the Fed will cut at this meeting. You know, Chairman
- 27:44Speaker 11: Powell has been very transparent and in his remarks at
- 27:48Speaker 11: Jackson Hole, he was very clear that it was time
- 27:52Speaker 11: to make a pivot from their previous roadmap to make changes,
- 28:01Speaker 11: and cuts were part of that change. So I agree
- 28:04Speaker 11: with the market. I think where the debate comes in
- 28:07Speaker 11: is how big that rate cut will be. And as
- 28:09Speaker 11: you noted earlier, the market probability for a fifty basis
- 28:14Speaker 11: point cut is actually rising. And I'm not sure I
- 28:19Speaker 11: understand what is driving this belief that the FED will
- 28:24Speaker 11: cut fifty basis points. They've been super cautious, and I
- 28:29Speaker 11: just can't imagine cutting fifty basis points without seeing something
- 28:35Speaker 11: in the economic growth activity or in the US economy
- 28:40Speaker 11: that warrants that kind of what I think would be
- 28:43Speaker 11: kind of a knee jerk reaction. So we're telling clients,
- 28:47Speaker 11: you know, to prepare for a loosening cycle. The FED
- 28:52Speaker 11: is obviously loosening policy, and we want to take advantage
- 28:56Speaker 11: of that, which in an economy where it's which is
- 29:00Speaker 11: fairly stable, means that it's a risk on environment.
- 29:03Speaker 3: So let's go back to what happened in Vidia in
- 29:06Speaker 3: the last five days. Right, I mentioned this yesterday, Charlie
- 29:09Speaker 3: Micgela got over at no Mora said that Nvidia was
- 29:11Speaker 3: basically the central banker of power. That yeah, yeah, we
- 29:14Speaker 3: can look at the FED, but it was Nvidia and
- 29:16Speaker 3: the FOMO that kind of gripped the market that has
- 29:18Speaker 3: really propelled the s and be higher this week. What
- 29:21Speaker 3: matters more for you and your acid allocation, is it
- 29:23Speaker 3: what's happening with Nvidia stock or what Jay Powell says
- 29:26Speaker 3: on Wednesday?
- 29:27Speaker 11: What Jay Powell says on Wednesday?
- 29:29Speaker 2: Oh me and entirely Vida killing me. Sorry, I know
- 29:33Speaker 2: I love Nvidia, I do.
- 29:35Speaker 11: But as much as we want to pretend it's a
- 29:37Speaker 11: proxy for the economy, and it is to some extent,
- 29:41Speaker 11: we should not be basing our portfolio management decisions on, uh,
- 29:45Speaker 11: the the technical trends of a single stock, especially one
- 29:50Speaker 11: which is kind of you know, shrinking in terms of
- 29:54Speaker 11: its growth potential. It's an amazing company. It's growing, you know,
- 29:58Speaker 11: triple digits, but it's growing at a slower rate than
- 30:01Speaker 11: it was a year ago, and that is reflective of
- 30:04Speaker 11: what I think the economy is doing. But the Fed
- 30:07Speaker 11: policies at the end of the day, what drives the
- 30:10Speaker 11: underlying market liquidity and the under my alying opportunity for
- 30:15Speaker 11: investors in banks or whatever they take access capital. So,
- 30:19Speaker 11: you know, nvidious great and control access to capital.
- 30:23Speaker 5: So I guess just looking at the equity markets in general,
- 30:26Speaker 5: give us your thoughts on valuation here these days, a
- 30:29Speaker 5: lot of folks feel like it's stretched. A lot of
- 30:32Speaker 5: folks will say, yeah, but if you pull out some
- 30:33Speaker 5: of those big tech names, not so much. So how
- 30:35Speaker 5: do you guys look at it?
- 30:38Speaker 11: So I learn at Fidelity, and this is super basic,
- 30:42Speaker 11: but I think it's actually a really great tool for
- 30:45Speaker 11: people out there who just want to do like quick
- 30:47Speaker 11: math in their head. But I learned the role of
- 30:49Speaker 11: twenty during my days at Fidelity. So that is taking
- 30:52Speaker 11: the pe of the market and adding in the inflation
- 30:55Speaker 11: number and then looking at it in a historical basis,
- 30:58Speaker 11: and the general consensus zip it was valuations were above twenty,
- 31:03Speaker 11: it was stretched, and if it was below twenty, it
- 31:06Speaker 11: was attractive. And so we're well above twenty. Yes, some
- 31:12Speaker 11: of that has to do with tech stocks and how
- 31:15Speaker 11: how much they are are kind of weighing on the market.
- 31:18Speaker 11: But I think even in the equal weight indexes we
- 31:21Speaker 11: are above that twenty number, and so there's definitely opportunities
- 31:26Speaker 11: in the market. But it feels like we're a little
- 31:28Speaker 11: frothy here. I don't think we're super expensive by any
- 31:31Speaker 11: stretch of the imagination, but I do think that I
- 31:35Speaker 11: wouldn't call the market.
- 31:36Speaker 2: Cheap favorite pick right now.
- 31:40Speaker 10: You know, I really like Apple.
- 31:43Speaker 11: I really like Apple.
- 31:44Speaker 2: Okay, why so the stock up beating.
- 31:48Speaker 11: Up, and then they had their iPhone event last week,
- 31:51Speaker 11: which was sort of like anti climactic, So the stock.
- 31:54Speaker 10: Has been kind of, you know, not doing much for
- 31:58Speaker 10: a while.
- 31:58Speaker 11: Valuation wise, it's attract when you compare to the rest
- 32:01Speaker 11: of the Mag seven, and I think that overall, they're
- 32:06Speaker 11: doing the right things to maintain market share, and I
- 32:09Speaker 11: think that there's a potential for them to take market
- 32:11Speaker 11: share in the future. So you know, from that standpoint,
- 32:15Speaker 11: I think Apple has the ability to grow their global
- 32:18Speaker 11: footprint and people like the ecosystem. I'm definitely one of
- 32:22Speaker 11: those people. The stock is relatively attractive on a valuation basis,
- 32:26Speaker 11: whereas you look at something like an n Video or
- 32:29Speaker 11: one of the other names in the Mag seven and
- 32:30Speaker 11: they don't look quite as attractive on a valuation basis.
- 32:34Speaker 2: Paul scrolling on his old iPhone, ready.
- 32:36Speaker 3: To buy the new iPhone very soon, as in like
- 32:39Speaker 3: in forty five minutes time, exactly.
- 32:41Speaker 2: All right, Shanna, thanks a lot, really appreciate it.
- 32:42Speaker 3: A shanea ccil President CEO, benmon On Capital Management joining
- 32:46Speaker 3: us there.
- 32:46Speaker 2: Thank you. Very much.
- 32:49Speaker 1: You're listening to the Bloomberg Intelligence Podcast. Catch us live
- 32:53Speaker 1: weekdays at ten am Eastern on Apple car Play and
- 32:56Speaker 1: Android Auto with the Bloomberg Business app. You can also
- 32:59Speaker 1: listen live on Amazon Alexa from our flagship New York station,
- 33:03Speaker 1: Just Say Alexa playing Bloomberg eleven thirty.
- 33:07Speaker 2: This is Bloomberg Intelligence Radio.
- 33:09Speaker 3: We bring you all the top news in business and
- 33:11Speaker 3: finance economics from our beautiful world headquarters right here in
- 33:14Speaker 3: midtown Manhattan. There's a really interesting big Take story today
- 33:18Speaker 3: that everyone should read. You can find it Bloomberg Big
- 33:22Speaker 3: Takes story about college football players facing an ugly truth
- 33:25Speaker 3: about payment details. You can read the story on Bloomberg
- 33:28Speaker 3: and at Bloomberg dot com slash Big Tape. But we're
- 33:30Speaker 3: lucky to Peter Robinson here. He's an investigations reporter here
- 33:33Speaker 3: at Bloomberg News. Part of this story. I thought college
- 33:37Speaker 3: football players got their own money now and that was awesome,
- 33:39Speaker 3: and that was it.
- 33:40Speaker 2: What's going on.
- 33:42Speaker 12: That's exactly what the popular belief is. And that's why
- 33:45Speaker 12: my colleague Noah Bluhire and I wanted to look into this.
- 33:48Speaker 12: Because if you are a casual fan and you hear
- 33:52Speaker 12: about these deals apparently worth millions for college football players.
- 33:56Speaker 12: You think, well, that problem of the players being exploited
- 33:59Speaker 12: while the coaches and the administrators make millions has been fixed.
- 34:03Speaker 12: But we took a really deep dive into these contracts,
- 34:06Speaker 12: and they're at most of the big time football schools.
- 34:09Speaker 12: They're controlled by booster groups, which are essentially wealthy individuals,
- 34:14Speaker 12: think the richest car dealer in town, and they're in
- 34:18Speaker 12: charge of the deal. They write the contracts, and we
- 34:21Speaker 12: actually got our hands on at least three of these contracts,
- 34:25Speaker 12: and in many cases, according to other people we've talked
- 34:28Speaker 12: to as well, these come with broad termination rights which
- 34:32Speaker 12: wouldn't be seen in virtually any other industry. But there's
- 34:35Speaker 12: one contract we looked at that said it can be
- 34:38Speaker 12: terminated at any time for any reason. So players are
- 34:44Speaker 12: essentially still being exploited. It's a version of the black
- 34:47Speaker 12: market that's existed in college football for a long time.
- 34:50Speaker 5: Peter, By and large, do these student athletes have representation,
- 34:54Speaker 5: whether it's legal or an agent to kind of protect them.
- 34:57Speaker 10: Here, it really catches catch can and it depends on
- 35:02Speaker 10: the player.
- 35:03Speaker 12: And you can imagine for someone who's a teenager, these
- 35:08Speaker 12: are seventeen, eighteen, nineteen year old kids. They're entering this
- 35:12Speaker 12: world for the first time. And a majority of the
- 35:16Speaker 12: players to Division one schools are black, many from disadvantaged backgrounds,
- 35:21Speaker 12: and so you have these situations where players are not
- 35:27Speaker 12: aware of their options, they're not apprized of their options.
- 35:30Speaker 12: And because it's a third party relationship between the university
- 35:34Speaker 12: and these donor groups, there's really no one looking out
- 35:38Speaker 12: for their interests. There's no one accountable when one of
- 35:40Speaker 12: these deals goes wrong.
- 35:42Speaker 2: So how do we fix this?
- 35:45Speaker 12: Many people I've talked to look at the pro leagues
- 35:48Speaker 12: and they say, what's happening in college football is a
- 35:51Speaker 12: professionalization of college football, and in the pro leagues the
- 35:56Speaker 12: players collectively bargain. In the pro leagues, the NFL Players Association,
- 36:03Speaker 12: for instance, requires that the contracts be disclosed to them
- 36:06Speaker 12: so that all the players know what all the terms are.
- 36:08Speaker 12: It's a very transparent, very fair market, and so many
- 36:13Speaker 12: people I talked to said that that's exactly what should
- 36:16Speaker 12: happen in college support and at least in big time
- 36:19Speaker 12: college football, where there are billions being made.
- 36:22Speaker 5: These booster groups are now have a new moniker. They're
- 36:25Speaker 5: called collectives. Which I think is kind of spooky in
- 36:27Speaker 5: and of themselves. And we actually know some people that
- 36:30Speaker 5: are parts of collectives of their university, and those are
- 36:32Speaker 5: the ones that are who's monitoring or regulating these collectives?
- 36:36Speaker 10: If anyone, Well, that's exactly the question. And yeah, you're right.
- 36:40Speaker 12: The word collective hasn't been in popular use since the
- 36:44Speaker 12: nineteen thirty Soviet Union. But because of the way that
- 36:49Speaker 12: NCAA has lost repeated anti trust suits and has lost
- 36:53Speaker 12: the ability to enforce really any rules over college football,
- 36:57Speaker 12: there is no one monitoring this. Congress has looked at this,
- 37:01Speaker 12: has held a dozen hearings since twenty twenty, but there
- 37:04Speaker 12: just hasn't been the momentum for bipartisan legislation that might
- 37:08Speaker 12: put some guardrails in this market.
- 37:11Speaker 3: What about the whole and forgive my complete lack of knowledge.
- 37:14Speaker 3: The likeness thing like image of likeness, what's that called?
- 37:16Speaker 3: What's the nil?
- 37:18Speaker 5: That's what we're talking.
- 37:19Speaker 10: Yeah, okay, if you follow college.
- 37:22Speaker 2: Sports, you clearly I don't look ahead.
- 37:27Speaker 12: You know that name image likeness has become. It's amazing
- 37:30Speaker 12: how rapidly it's become part of the daily coverage in sports,
- 37:34Speaker 12: and it gives people the impression that athletes are signing
- 37:39Speaker 12: endorsement deals with Nike, with Adidas, that they're out there
- 37:43Speaker 12: on social media.
- 37:45Speaker 10: But the interesting thing.
- 37:46Speaker 12: About college football is that although there isn't really good
- 37:50Speaker 12: statistics about this, the best statistics we have show that
- 37:54Speaker 12: about eighty percent of these NIL deals are actually from
- 37:57Speaker 12: these collectives. So people have the impression that Adidas and
- 38:00Speaker 12: Nike are pouring money into into the sport, into especially
- 38:04Speaker 12: specific players, but at least as far as what the
- 38:07Speaker 12: players are making individually, that's not the case.
- 38:09Speaker 10: It's still these collectives that are in charge.
- 38:13Speaker 5: And Peter, is this a case so far with the
- 38:15Speaker 5: big stars get most of the money and if you're
- 38:17Speaker 5: in a non if you're in like an Olympic sport,
- 38:19Speaker 5: you're not getting much if anything.
- 38:22Speaker 12: Yeah, it really depends on the individual athlete. And like
- 38:26Speaker 12: the rest of the economy, it's it's a star system.
- 38:29Speaker 12: We looked closely at these contracts and talk to agents,
- 38:34Speaker 12: and what's happening is that if you are a star
- 38:39Speaker 12: with leverage, you can make you know, a starter at
- 38:42Speaker 12: a at a power conference school in football can make
- 38:46Speaker 12: in the six figures every year. But if you're not
- 38:49Speaker 12: a starter, you you're on a month to month contract.
- 38:54Speaker 12: If you don't perform well or if you're injured, that
- 38:56Speaker 12: that money goes away. So it's just not a guarantee,
- 39:00Speaker 12: especially in the same way that coaches have. Coaches, even
- 39:04Speaker 12: assistant coaches in college football can make four hundred thousand,
- 39:07Speaker 12: even up to two million and up.
- 39:08Speaker 6: Wow.
- 39:09Speaker 3: All right, Peter, thanks a lot, We really appreciate it
- 39:11Speaker 3: was a really great piece everybody. Peter Robson Investigations reporter
- 39:14Speaker 3: joining us from Seattle, Washington Again. You can find that
- 39:18Speaker 3: story on the Bloomberg and at Bloomberg dot com Slash
- 39:21Speaker 3: Big Take talking about college football players facing on ugly
- 39:24Speaker 3: truth about how they actually get paid for step.
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